Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 373 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+$100 - $149 / hr2 - 9Hamilton, Canada
Services provided
Small pay per click agency Asterisk Marketing, is headquartered in Hamilton, Canada. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Cape Town, South Africa
Services provided
In Cape Town, South Africa, SCOPE is a pay per click company. They provide Pay Per Click and were founded in 2016.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$50 - $99 / hr50 - 249Budapest, Hungary
Services provided
PPC company INTREN was established in 2008. The team focuses on Pay Per Click and Conversion Optimization and is based in Budapest, Hungary.
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$25,000+$150 - $199 / hr10 - 49Berlin, Germany
Services provided
Advertising company Muhlert Digital GmbH was founded in 2013. Located in Berlin, Germany, the team specializes in Advertising and Digital Strategy.
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$100,000+Undisclosed10 - 49Toronto, Canada
Services provided
Other. Is a media planning and buying agency. In Toronto, Canada and Toronto, Canada, the team provides Media Planning & Buying and Pay Per Click.
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$5,000+$150 - $199 / hr10 - 49Surrey, Canada
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Savvy Law Firm Marketing is a Surrey, Canada-based SEO company. The team provides Search Engine Optimization and Pay Per Click.
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$10,000+Undisclosed10 - 49Shinjuku City, Japan
Services provided
Info Cubic Japan is a pay per click agency. The Shinjuku City, Japan-based agency was established in 2002. Their services include Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
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$10,000+Undisclosed50 - 249
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Thrive Digital is a midsize PPC company. They focus on Pay Per Click and Social Media Marketing and were established in 2011.
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$1,000+< $25 / hr50 - 249
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See all 1 projectsCompany Overview Udjat Dubai is a growth-focused digital marketing and technology agency helping businesses in the UAE and GCC attract customers, strengthen their brands, improve digital
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$5,000+Undisclosed2 - 9
Services provided
Based in Wauwatosa, Wisconsin, Augmentiq is a small pay per click company. Their services include Pay Per Click.
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$5,000+$25 - $49 / hr50 - 249Jakarta, Indonesia
Services provided
ToffeeDev is a SEO company in Jakarta, Indonesia. They focus on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
Services provided
Img media - marketing de performance is a PPC agency. They are in Montreal, Canada and have small team. They provide Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Rishon LeTsiyon, Israel
Services provided
See all 1 projectsLachi Media is a family-owned performance-guided marketing agency. We've been working in the industry since 2009 and decided to form our agency at the beginning of 2020. We're a team of passionate
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$5,000+$100 - $149 / hr50 - 249Cambridge, MA
Services provided
Branding firm Scratch Marketing + Media was launched in 2009. The team offers Branding and Public Relations.
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$1,000+Undisclosed10 - 49Burleigh Heads, Australia
Services provided
Edge Marketing is a SEO agency based in Burleigh Heads, Australia and Woolloongabba, Australia. They offer Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49Cremorne, Australia
Services provided
Rock Agency is a web design company. They provide Web Design and Web Development and were launched in 2015. The agency is headquartered in Cremorne, Australia.
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$5,000+$100 - $149 / hr2 - 9
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Digital Strategy company Social Fire Media was founded in 2012. The firm offers Digital Strategy and Social Media Marketing, and is small.
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$1,000+$100 - $149 / hr2 - 9Johannesburg, South Africa
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Top Click Media is a PPC agency and SEO services firm. The firm is located in Johannesburg, South Africa. Their services include Pay Per Click and Search Engine Optimization.
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$75,000+Undisclosed250 - 999Seattle, WA
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Media planning and buying company New Engen was launched in 2016. The firm specializes in Media Planning & Buying and Digital Strategy, and is midsize.
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$5,000+$100 - $149 / hr10 - 49Glendale, CA
Services provided
Softline Solutions is a Glendale, California-based PPC company. Established in 2008, the team offers Pay Per Click and Ecommerce Marketing.
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$1,000+$100 - $149 / hr10 - 49Cheltenham, England
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Angelfish Marketing is a small Cheltenham, England-based SEO company. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Singapore, Singapore
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2Stallions Digital Marketing Agency is a Singapore, Singapore-based SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Norristown, PA
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Golden Digital is an UX design agency established in 2022. The team provides UX/UI Design and E-Commerce Development.
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$1,000+$25 - $49 / hr10 - 49Bogotá, Colombia
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Located in Bogotá, Colombia and Ciudad de México, Mexico, Marketeros Agencia is a small PPC agency. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Katy, TX
Services provided
See all 1 projectsOAK Interactive is a full-service digital marketing, advertising, and creative agency that combines strategy, technology, and creative expertise to help businesses increase visibility, generate
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Undisclosed$100 - $149 / hr10 - 49Newcastle upon Tyne, England
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Mira marketing, a PPC company, was launched in 2018. Located in Newcastle upon Tyne, England, the team focuses on Pay Per Click and Social Media Marketing.
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$5,000+$100 - $149 / hr50 - 249Montreal, Canada
Services provided
Pay per click company Bloom | Digital Marketing Agency specializes in Pay Per Click and Search Engine Optimization. They were founded in 2007.
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$5,000+$150 - $199 / hr2 - 9High Point, NC
Services provided
New Path Digital is a Performance Marketing company. Their team is in High Point, North Carolina. The company provides Performance Marketing and Pay Per Click.
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$100,000+$100 - $149 / hr250 - 999New York, NY
Services provided
Elevate is a Performance Marketing company. The New York, New York-based agency was launched in 2018. Their team provides Performance Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
See all 1 projectsPureSEM is a digital marketing software and services company focused on maximizing marketing generated sales pipeline for fast growing B2B companies. Our mission is to maximize marketing budget
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$1,000+$200 - $300 / hr2 - 9Chicago, IL
Services provided
Digital4Startups Inc. Is a pay per click company. Located in Chicago, Illinois, the company was established in 2012. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49
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Public Image is a small Novi Sad, Serbia-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49London, England
Services provided
Mintense is a SEO company. The London, England-based team specializes in Search Engine Optimization and Performance Marketing.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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Launched in 2007, Magnitude Digital® is a Mobile & App Marketing company. The agency provides Mobile & App Marketing and Search Engine Optimization, and is small.
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$10,000+Undisclosed50 - 249Draper, UT
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Max Connect Digital is a Digital Strategy company. Their team is located in Draper, Utah and specializes in Digital Strategy and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9Munster, IN
Services provided
Founded in 2013, TopFire Media is a small SEO company. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Dallas, TX
Services provided
See all 4 projectsDallas SEO Dogs offers services including PPC, Local SEO, Web Design, and Google Ads management. The overall feedback highlights their effective communication, timely delivery, and notable improvements in Google rankings and lead generation. Clients appreciate the expertise and responsiveness of the team, contributing to successful project outcomes.
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Undisclosed$100 - $149 / hr10 - 49Acero, England
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Converted is an Acero, England-based Conversion Optimization company. They specialize in Conversion Optimization and Search Engine Optimization and were established in 2004.
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$10,000+$100 - $149 / hr10 - 49Calgary, Canada
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Digital Marketing Collective is a Calgary, Canada-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$100,000+$25 - $49 / hr10 - 49
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Founded in 2008, Carrie-ann Sudlow Consultancy Limited is a small SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$25 - $49 / hr10 - 49New Brunswick, NJ
Services provided
In New Brunswick, New Jersey, Justo Consulting is a social media marketing firm. The team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$200 - $300 / hr10 - 49
Services provided
MTHD Creative Agency is a web design agency founded in 2024. Their team offers Web Design and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Upwey, Australia
Services provided
TwoTwoSix Pty Ltd is a PPC agency. They specialize in Pay Per Click and Search Engine Optimization and are in Upwey, Australia.
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$5,000+$100 - $149 / hr10 - 49Tampa, FL
Services provided
Headquartered in Tampa, Florida, Brick Media is a small social media marketing firm. The team specializes in Social Media Marketing and Content Marketing.
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$1,000+Undisclosed10 - 49Spokane, WA
Services provided
Firegang Dental Marketing is a Conversion Optimization company. Established in 2010, the firm is based in Spokane, Washington. Their services include Conversion Optimization and Advertising.
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$25,000+$150 - $199 / hr10 - 49Plano, TX
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Founded in 1995, The Point Group is an Account-Based Marketing company. The firm focuses on Account-Based Marketing and Branding, and is small.
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$1,000+Undisclosed10 - 49Edmonton, Canada
Services provided
Whitespark is a SEO services firm. Founded in 2005, the team focuses on Search Engine Optimization and Pay Per Click. The company is located in Edmonton, Canada.
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Undisclosed$150 - $199 / hr10 - 49Leawood, KS
Services provided
Founded in 2016, Seismic Digital is a small Leawood, Kansas-based Advertising company. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Established in 2005, Website Depot Inc. Digital Marketing & SEO is a small social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9George Town, Cayman Islands
Services provided
Established in 2022, Heights The Agency is a branding agency. The team provides Branding and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
35.2/40.018.8/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.