Mediacharge

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of (a/an) Software

Describe what your company does in a single sentence.

Provide cloud native PLM and QMS solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mediacharge to accomplish?

• Increase leads within the DACH region

SOLUTION

How did you find Mediacharge?

Online Search

Why did you select Mediacharge over others?

• High ratings
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired on MediaCharge in order to help us enter the DACH region more aggressively through a PPC digital strategy aiming to capture demand for our PLM and QMS solutions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• # of Opps Generated
• Pipeline $
• Brand Lift

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MediaCharge was excellent at delivering things in a timely manner while providing their feedback on what would work best in the DACH region, which is a market we were not familiar with prior.

What did you find most impressive or unique about this company?

The timeliness in getting reports back to us, the attention to detail when it came to meeting their budget, they made us feel like we were their only client in the best way. They never hesitated to join more meetings if needed.

What was your primary form of communication with Mediacharge?

Virtual Meeting

Are there any areas for improvement or something Mediacharge could have done differently?

We struggled to meet the goals we had set out entering not only a very difficult area geographically (Germany) however we also entered during a very volatile market with a decrease in VC funding YoY, etc.

I think one area of improvement would've been laying out an entire GTM plan when we first met with the agency that detailed how we were going to enter the market, build awareness, outline how long this would take and then what we needed to go from there, add in MoF efforts and then BoF, etc.

I felt like it was more just learning as we went which was fine but we wanted to have the confidence from the agency on what would work best in their market and how we should efficiently approach.

BACKGROUND

Please describe your company and your position there.

I'm the VP for marketing entries at an IT services firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mediacharge SEA Agency Germany, and what were your goals?

B2B inbound sales is always a challenge for new product releases. That´s why we hired Mediacharge, they know how to kick-start B2B inbound marketing.

SOLUTION

How did you select Mediacharge SEA Agency Germany and what were the deciding factors?

Mediacharge manages all of our PPC campaigns. It’s a partnership; we ran our own campaigns for a while, but we didn’t have the bandwidth to continue doing so. Bringing them on allows us to keep our headcount low. The partnerships works perfectly and the response time is extreme fast.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with a small workshop on our new services and products, then Mediacharge prepared a detailed strategy. They were really fast and the campaign strategy was well planed.

How many people from the vendor's team worked with you, and what were their positions?

We worked with three managers, one partner and senior ppc manager + two juniors.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I’ve had different account managers in the past that have done a great job with their account, but the thing that makes Mediacharge different is the continuity of service.

Describe their project management style, including communication tools and timelines.

We mostly used E-Mail, Google Meet and sometimes WhatsApp but only with the partner.

What did you find most impressive or unique about this company?

The whole Mediacharge Team has a strong technical background, they all know how to setup tracking, implement dynamic tracking parameters or push the sitespeed of a landingpage. That´s very unique and very helpfull because it speeds up so many things during a setup. Also the BI team of Mediacharge is very experienced.

Are there any areas for improvement or something they could have done differently?

Everything works well and we´re glad to have Mediacharge as a partner.

BACKGROUND

Please describe your company and your position there.

fourdrop is the leading influencer marketing platform in Germany, Austria and Switzerland. Richard is the co-founder and chief partner officer at fourdrop.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mediacharge SEA Agency Germany?

Entering the market was a big challenge for our company, Mediacharge planned the multi-channel strategy and did the setup for all campaigns. We currently have two accounts managers at Mediacharge working on our campaigns.

What were your goals for this project?

The goal was to generate users for our mobile application and to get inbound leads for our sales team.

SOLUTION

How did you select this vendor?

We found Mediacharge through a referral.

Describe the project in detail.

Although Mediacharge focused entirely on PPC, they worked on Google and Bing. It was a pretty collaborative proves, getting them to understand our business and then strategize from there. Our managers at Mediacharge wanted to make sure that they had an excellent understanding of our business before they started to work on our strategy.

What was the team composition?

We work with two marketers from our company and two account managers at Mediacharge.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Month over month, we’ve improved our performance. They even hit our stretch goal the second month they were working with us. We’ve doubled our inbound lead volume.

How effective was the workflow between your team and theirs?

We had a very effective communication between our teams.

What did you find most impressive about this company?

Mediacharge managers are excellent-educated marketers. We've seen several agencies working in large accounts with trainees or other inexperienced people; we can say that this is not the case at Mediacharge. They're real experts and know how to tackle a market!

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

Head of Marketing @klarx (B2B) klarx is the leading digital construction company in Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mediacharge SEA Agency Germany?

We hired Mediacharge for our performance marketing.

What were your goals for this project?

We had clear CAC and budget forecasts. They were discussed and challenged before we started the cooperation with Mediacharge.

SOLUTION

How did you select this vendor?

We compared many different agencies and received different proposals.

Describe the scope of their work in detail.

Mediacharge did the whole performance marketing setup, it was pretty easy and very professional.

What was the team composition?

We have a team of three responsible Mediacharge marketing managers for our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Mediacharge provided a very scalable PPC strategy. The performance was much better than expected and we're willing to keep this cooperation for a long time.

How effective was the workflow between your team and theirs?

We're working together a lot. The knowledge exchange between teams is very helpful and the results are brilliant.

What did you find most impressive about this company?

They're real experts in performance marketing.

Are there any areas for improvement?

No

BACKGROUND

Introduce your business and what you do there.

We’re an e-commerce shop selling batteries and solar products mainly in Switzerland, Austria, Germany, and Belgium. I’m the head of marketing for the company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mediacharge SEA Agency Germany?

We wanted to raise our sales. We wanted to build up our own brand and products in order to attract customers in the B2B and B2C markets.

SOLUTION

What was the scope of their involvement?

Mediacharge SEA Agency Germany helps us build awareness for our brand. They took over our PPC and SEO campaigns for Bing and Google. They run marketing campaigns for us and handle design for our logo and products.

What is the team composition?

Their account manager is our only contact.

How did you come to work with Mediacharge SEA Agency Germany?

I found them online through Google and scheduled a meeting with them. They convinced me through their strategy and experience in the field. Their whole set-up was perfect for me as well. 

How much have you invested with them?

We spend $5,000–$6,000 a month on their services. 

What is the status of this engagement?

We started working with Mediacharge SEA Agency Germany in early 2017. We’re still their customer and are very satisfied.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Mediacharge SEA Agency Germany doubled our sales in the beginning, and we still see continuous growth. Our position in search results improves regularly; we rank first in organic results across different categories in Google and Bing.

How did Mediacharge SEA Agency Germany perform from a project management standpoint?

They send us reports on the progress of our campaigns, and we have a call once a week. They always meet the deadlines we set. We communicate through different channels, including email and phone. 

What did you find most impressive about them?

I can’t think of anything so far.

Are there any areas they could improve?

No, we’re very happy. There’s no big point we’re not satisfied with.

Do you have any advice for future clients of theirs?

Potential clients should contact Mediacharge SEA Agency Germany and discuss everything directly. Their team can put together a really good plan. 

BACKGROUND

Please describe your company and your position there.

BodyChange is the leading German weight-loss company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mediacharge SEA Agency Germany?

Mediacharge did most of our landingpages and they currently manage all of our PPC channels

What were your goals for this project?

Our goal for this partnership was to implement a scalable and profitable PPC strategy

SOLUTION

How did you select this vendor?

We received a recommendation from another company

Describe the scope of their work in detail.

After selecting Mediacharge as our partner, we had a series of meetings to discuss our goals and to let them better understand our products. From there, they’ve developed the whole sales funnel, this included our website, the campaign strategy and most of the reporting views

What was the team composition?

There were multiple Mediacharge experts involved in this project. Developers, CRM-Specialists, SEA-Managers…

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve decreased our CPO by -30% while increasing total Brand Traffic (without tv advertisement) by +50%

How effective was the workflow between your team and theirs?

The communication is easy and effective. We use Mail and Zoom.

What did you find most impressive about this company?

They’re experts in EVERYTHING they do. Really good work and very good conversations

Are there any areas for improvement?

No