Earning press mentions can skyrocket your brand visibility and land backlinks, traffic and opportunities for your business. However, most businesses mistakenly believe that getting press is either impossible or expensive. Dmitry Dragilev, founder of JustReachOut, provides a scalable process for getting press in four steps.
Recent Articles
Survey 2017: How Small Business Websites Can Protect Visitors' Privacy
Most websites collect valuable information that can help them better serve their users. But without appropriate website security, collecting information could result in a privacy mishap. Clutch looked at the biggest risks to user privacy and strategies for storing information securely.
How Businesses Use Cloud Computing: 2017 Survey
Clutch's Second Annual Cloud Computing Survey analyzes current and future trends surrounding the technology, drawn from 283 IT professionals' responses.
Using Google Analytics to Time Your Marketing
Google Analytics reports help identify customer behaviors that marketers can use to optimize strategy and drive conversions. Richard Castello of SEO Brand walks through the process of creating three reports that allow for the most effective scheduling of marketing campaigns.
Measuring Brand Perception and the Effect of PR
Clutch's survey of 1,000 consumers confirms that a new era of media allows for brand perceptions to change rapidly. In response, the public relations industry has a greater responsibility to take control of the online conversation and ensure a brand's success. Read More
When You Should (and Shouldn’t) Automate Your Email Campaigns
Automating emails is not always the right answer. Learn the four types of emails your company should automate as part of lead-nurturing throughout the customer journey.
When & Why to Build a Customer Portal
Should your company have a customer portal? Here's how to tell whether to invest in an off-the-shelf or custom-built customer portal to provide value to your customers.
How Apps Transform the Customer Journey
Learn how a large business chain (Starbucks) and a small local business (barbershop Livin' In The Cut) use mobile technology to shape how customers engage with their brand and ultimately grow their business.
How to Promote a Mobile App After Its Launch
For mobile app owners, launching a mobile app unfortunately does not come part-and-parcel with engaged users and guaranteed downloads. After launch, the next task for this group is to garner attention for their product in efforts to engage users and drive downloads. Codrin Arsene, of Y Media Labs, walks through the best practices for app promotion after launch, in the second installment of a series on mobile app promotion methods.
4 Reasons Why Your Business Should Build a Mobile App
Despite the value of mobile apps for businesses, some firms still need convincing to develop an app. Michal Kowalski, Marketing Manager for Ready4S Apps, explains four distinct reasons why all businesses should consider building a mobile application.
How to Avoid Data Decentralization When Moving to SaaS Cloud
As you move business processes to the cloud, choose a solution that integrates with the other applications and tools you use by following three steps.
Recent Interviews
Interview with Brent Feldman from Matchbox Design Group
Clutch spoke with Brent Feldman, owner of Matchbox Design Group, to gather his insights into PEOs and payroll software.
Interview with Dave Todaro from Ascendle
Clutch spoke with Dave Todaro, founder and president of Ascendle, about the software development process and keys to success in the market.
Interview with SurveyGizmo's CEO and Co-Founder Christian Vanek
Clutch spoke with Christian Vanek, CEO and Co-Founder of SurveyGizmo, about employee feedback and job fulfillment.
Interview with Matt Bowman of Thrive Internet Marketing
Clutch spoke with Matt Bowman, President of Thrive Internet Marketing, about SEO priorities and strategy.
Interview with Eric Hernandez from PrimePay
Clutch spoke with Eric Hernandez, VP of Client Success at PrimePay, about the features and customer support of payroll solutions.
Interview with Shrad Rao from Wagepoint
Clutch spoke with Shrad Rao, CEO of Wagepoint, about the features and customer support of payroll solutions.
Interview with Alice Azzaro from MAP Solutions
Clutch spoke with Alice Azzaro, owner of Management Accounting and Payroll (MAP) Solutions, about the features and customer support of payroll solutions.
Interview with the App Developers Alliance's President: Jake Ward
Clutch spoke with Jake Ward, the President and CEO of the app developers alliance, a trade group that represents developers as a profession.
Interview with Corey Northcutt of Northcutt
Clutch spoke with Corey Northcutt, CEO of online marketing agency Northcutt, about the results of our Enterprise Marketing Survey 2016.
Interview with Dalton Finney from BFO
Clutch spoke with Dalton Finney, SEO Analyst and website transition expert from BFO, about recent website transition trends and best practices for launching a new website.