Resources

The State of Small Business Employee Benefits in 2019

small business employee benefits Small businesses should emphasize providing comprehensive benefits packages amid growing competition to recruit and retain top talent, according to a new survey of 529 small business owners and managers.

5 Ways to Get More From Your Retargeting Budget

5 Ways to Get More Out of Your Retargeting Budget Retargeting is one of the most effective types of advertising, as it only targets people who are already interested in your brand.

5 New Google My Business Features That You Should Use for Better Local Search Engine Presence

5 New Google My Business Features for Better Local Search Engine Presence

Discover the value of using Google My Business to promote local events and make booking appointments easier for your consumers.

Small Business App Features and Security in 2019

Small business App Features and Security in 2019

Small businesses prioritize social media integration in their apps but don't invest enough in app security or personalization.

How Businesses Can Benefit from Google AMP Stories

How Googles Can Benefit From Google AMP Stories

Invest in Google AMP stories to increase engagement with your website and allow users to access new content faster.

10 Ways to Build Brand Awareness

10 ways to boost awareness of your brand and ensure that your brand stays on consumers' minds.

How to Become a Great Copywriter and Produce Great Content

By following copywriting best practices, you can improve your copywriting skills and produce content that will resonate with your target audience.

6 Rules for Working With a UX Design Agency

6 Rules for Working With a UX Design Agency A successful collaboration with a UX design agency takes work from both sides to avoid a breakdown in communication.

How Businesses Should Set Up Their IVR Menu

How businesses should set up their IVR menu Businesses should only use phone menus when appropriate, keep them efficient, and always include the option to speak to a human to minimize customer frustration, according to a new survey of 501 people.

Update Your Website to the Latest PHP Before It’s Too Late

Update Your Website to the Latest PHP Before It's Too Late

Use this article to learn about the latest updates to the popular scripting language, PHP.

How to Decide Between Off-the-Shelf and Custom Software for Your Business

How to Decide Between Off-the-Shelf and Custom Software for Your Business Both off-the-shelf and custom software present pros and cons businesses should consider before deciding.

7 Signs Your Agency Needs a White Label Partner

7 Signs Your Agency Needs a White Label Partner A white label partnership can cut costs, expand your portfolio, and keep customers happy.

Mobile App Development Trends in 2019

Mobile app development continues to evolve, and businesses need to be aware of the latest trends in 2019.

How to Design for Users Struggling with Mental Health

Understanding and accommodating the fluctuating mental states of your user base will help ensure that your products are valuable to all of your users all of the time.

Essential Tools for Auditing Your Website

Essential Tools for Auditing Your Website Use this article to find tools that can help you evaluate the strength and weaknesses of your website.

How to Measure Brand Performance

How to Measure Brand Performance Learn how to measure the performance of your brand and the key metrics that determine a quality brand.

3 Common Mistakes Startups Make in App Development

3 Common Mistakes Startups Make in App Development Startups must have a clear vision of their app, create an appropriate budget, and conduct market research before beginning app development.

Corporate Social Responsibility in 2019: Social Issues People Expect Businesses to Support

People want businesses to speak up on social issues, but businesses should consider their brand identity before taking a stance they can't stand behind or that will polarize their customers. Some social issues are more divisive than others, and sometimes silence is still the best policy, our research found.