What the 2026 World Cup Revealed About Brand Marketing
Clutch surveyed consumers on 2026 World Cup advertising. See why Adidas won every measure, and what made ads stick with consumers.
Clutch Report Trends
New Clutch Report Trends
The State of AI Hiring in 2026
To better understand how AI is reshaping the job search in 2026, Clutch surveyed 590 job seekers about how they use the technology and how they feel about...
Beyond the Mic: The Influence of Podcasts
New Clutch data reveals how podcasts shape brand trust and purchase decisions – and why listeners still want a human behind the mic.
How AI Is Reshaping Customer Support
Companies are rapidly adopting AI for customer support, but consumers aren't impressed by chatbots that can't solve their problems. Clutch surveyed 422...
The State of Consumer Attention: What People Actually Read Online in 2026
How do consumers read online? New data shows what earns the full read from consumers in an AI-mediated environment.
Users Are Limiting App Permissions to Enhance Data Security & Privacy
Many mobile apps sell user data, creating a significant data security and privacy risk for consumers. In response, most users are limiting app permissions.
Conversion Rate Optimization Guide: Why 84% Abandon Carts in 2026
New 2026 survey data reveals why 84% of shoppers abandon online purchases, and the conversion rate optimization moves that win them back.
App Fatigue is Real: What That Means for Businesses
Known as app fatigue, users are increasingly annoyed by forced downloads and endless notifications. Clutch data dives into this trend to reveal what is...
AI Adoption Is Changing How Customers Find Businesses… Is Yours Visible?
New 2026 survey data reveals how AI adoption is reshaping search behavior and what businesses need to do to stay visible in an AI-first information landscape.
The AR/VR Advantage: How Brands Are Leveraging Immersive Technology
In 2026, AR and VR technology is creating new opportunities for businesses to connect with buyers and drive conversions. Clutch surveyed 400 consumers to...
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Customer Expectations in AI Support: What Businesses Need to Run it Smoothly
Consumers increasingly expect AI-powered customer support. Here's what customers want, and what it takes on the backend to deliver it.
Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Checkout Conversion Rate: The 5 Steps Killing Your Sales (And How to Fix Each One)
Learn what could be impacting your checkout conversion rate and how to fix it, according to new Clutch data.
Product Page Design: 9 Elements That Convert First-Time Visitors in 2026
According to Clutch survey data, these 9 product page design elements are more likely to convert visitors in 2026.
Social Media Privacy: How Social Media Apps Are Collecting and Using Your Data
Explore the types of data social media platforms collect, how they monetize it, and what users can do to better protect their privacy.
How Developers Can Build More Secure Mobile Apps
Learn the essential mobile app security tips that help protect user data, prevent breaches, secure APIs, and reduce cybersecurity risks.