Marketing Budget Planning in 2026
Discover how businesses are planning their 2026 marketing and advertising budgets with recent data from Clutch.
Marketing Trends
As audience behaviors shift, marketing strategies must evolve. Explore the top trends shaping everything from campaign planning to multichannel engagement.
New Marketing Trends
Brand Authenticity Playbook for 2026: What Consumers Really Care About
Discover what drives brand authenticity in 2026. Learn how transparency, consistency, and human involvement build trust, loyalty, and advocacy among consumers.
Creating in the Attention Economy: You Have 30 Seconds or Go Bust
Clutch survey data reveals how short-form videos dominate the attention economy. Discover data-backed insights on viewer habits, platform preferences, and...
Rebranding Is Risky (Here’s How to Keep Customers On Your Side)
Will your rebrand resonate or flop? Explore the data on what consumers notice, trust, and actually like when it comes to rebranding.
Is Brand Loyalty Dead? Just Be Transparent
Is brand loyalty dead? No, but businesses need to be transparent, authentic, and consistent to keep it.
Navigating Ads in an Era of Growing Ad Blocker Use
Facing digital advertising challenges from ad blockers? Get a practical playbook for value-led content, smarter targeting, and better experiences that convert.
Clutch is Sponsoring SparkTogether — 8 Speakers You Can’t Miss!
Clutch is proud to sponsor SparkTogether 2025! Discover 8 must-see marketing sessions featuring top founders and growth experts sharing hard-won lessons.
Live Shopping Events: The Latest Social Commerce Trend
Discover the power of live shopping events for engaging your audience and driving conversions in real time.
From Scroll to Sale: What’s Driving or Stalling Social Commerce
Clutch’s report explores how consumers perceive and interact with shoppable content on social media. Discover trends in purchasing behavior and where...
![State of Digital Marketing 2025 [REPORT]](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/346d009a7009cf330b0774a029766434_2100709891689b3f5c626a8.png)
The State of Digital Marketing in 2025
Discover the state of digital marketing in 2025. Explore industry trends, statistics, and what the future of digital marketing looks like right now.
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Brand Refresh or Rebrand? How to Choose the Right Identity Shift for Your Business
Understand the difference between a brand refresh and a complete rebranding with this guide to the how and why of brand updates and identity overhauls.
How to Launch a Rebranding Campaign (Without Backlash)
A rebranding campaign presents your company with both great opportunities and significant risks. Prepare your team with customer insights from Clutch.
Achieving 15 ROAS: The Bureau of Small Projects’ Strategic Growth with Clutch
Following a year of internal restructuring and strategic realignment, The Bureau of Small Projects took bold steps to reset. Founder David Gaz turned to...
Why Most Rebranding Strategies Fail (and How to Get It Right)
Learn how to research and test brand concepts that work with your target audience using this step-by-step rebranding strategy.
What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
10 Rebranding Examples That Broke the Rules (And Won)
Rebranding succeeds when strategy and consumer insight align with a brand's identity. Explore the best modern rebrands and tips for executing your own.