How Online Customer Reviews Are Shaping E-Commerce Buying Decisions in 2026
Learn how online customer reviews are used in 2026, which review formats are trusted, and how AI-generated content is reshaping e-commerce buying decisions.
Marketing Trends
As audience behaviors shift, marketing strategies must evolve. Explore the top trends shaping everything from campaign planning to multichannel engagement.
New Marketing Trends
Holiday Hangover: Are Consumers Losing Trust in Brands?
Consumers are shopping online more than ever, but trust in how brands handle data is fragile. Explore key findings on privacy, personalization, and...
Marketing Budget Planning in 2026
Discover how businesses are planning their 2026 marketing and advertising budgets with recent data from Clutch.
Brand Authenticity Playbook for 2026: What Consumers Really Care About
Discover what drives brand authenticity in 2026. Learn how transparency, consistency, and human involvement build trust, loyalty, and advocacy among consumers.
Creating in the Attention Economy: You Have 30 Seconds or Go Bust
Clutch survey data reveals how short-form videos dominate the attention economy. Discover data-backed insights on viewer habits, platform preferences, and...
Rebranding Is Risky (Here’s How to Keep Customers On Your Side)
Will your rebrand resonate or flop? Explore the data on what consumers notice, trust, and actually like when it comes to rebranding.
Is Brand Loyalty Dead? Just Be Transparent
Is brand loyalty dead? No, but businesses need to be transparent, authentic, and consistent to keep it.
Navigating Ads in an Era of Growing Ad Blocker Use
Facing digital advertising challenges from ad blockers? Get a practical playbook for value-led content, smarter targeting, and better experiences that convert.
Clutch is Sponsoring SparkTogether — 8 Speakers You Can’t Miss!
Clutch is proud to sponsor SparkTogether 2025! Discover 8 must-see marketing sessions featuring top founders and growth experts sharing hard-won lessons.
Live Shopping Events: The Latest Social Commerce Trend
Discover the power of live shopping events for engaging your audience and driving conversions in real time.
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Build a Distinct Brand Voice That Connects, Converts, and Stands Out
Discover how to build an authentic, unique brand voice to drive better customer connections and conversions.
5 Authenticity Signals That Make or Break Your Brand Perception
What shapes a brand’s perception in 2026? Discover the five authenticity signals that influence trust, with case studies and tips for application.
How Marketers Use AI to Transform Their Media Buying Strategy
Do you know how AI is transforming media buying? Learn how marketers use AI to improve targeting, forecasting, creative elements, and overall ROI.
6 Simple Ways to Make Your Content More Human Using LLMs
Explore these 6 simple ways to efficiently produce clear, credible, and quality content with large language models.
Fresh Trends in Lead Generation Industry
Artificial intelligence, automation, improved personalization, and cookieless tracking are the new pillars of lead generation. Learn more about them now.
Answer Engine Optimization Is Reshaping How Businesses Get Chosen
Search behavior is changing quickly, and many business leaders are feeling the effects before they can clearly name the cause. Read here to find out how...