What the 2026 World Cup Revealed About Brand Marketing
Clutch surveyed consumers on 2026 World Cup advertising. See why Adidas won every measure, and what made ads stick with consumers.
Marketing Trends
As audience behaviors shift, marketing strategies must evolve. Explore the top trends shaping everything from campaign planning to multichannel engagement.
New Marketing Trends
Beyond the Mic: The Influence of Podcasts
New Clutch data reveals how podcasts shape brand trust and purchase decisions – and why listeners still want a human behind the mic.
The State of Consumer Attention: What People Actually Read Online in 2026
How do consumers read online? New data shows what earns the full read from consumers in an AI-mediated environment.
Digital Marketing Trends You Can’t Ignore in 2026
From influencer insights to video tips to AI, here are the top trends that are shaping digital marketing strategies 2026.
AI Adoption Is Changing How Customers Find Businesses… Is Yours Visible?
New 2026 survey data reveals how AI adoption is reshaping search behavior and what businesses need to do to stay visible in an AI-first information landscape.
The State of Content in the Age of AI
2026 Clutch and Conductor data reveals how marketers are adapting content strategies for AI and LLMs, from bigger budgets to new success metrics and...
How Online Customer Reviews Are Shaping E-Commerce Buying Decisions in 2026
Learn how online customer reviews are used in 2026, which review formats are trusted, and how AI-generated content is reshaping e-commerce buying decisions.
Holiday Hangover: Are Consumers Losing Trust in Brands?
Consumers are shopping online more than ever, but trust in how brands handle data is fragile. Explore key findings on privacy, personalization, and...
Marketing Budget Planning in 2026
Discover how businesses are planning their 2026 marketing and advertising budgets with recent data from Clutch.
Brand Authenticity Playbook for 2026: What Consumers Really Care About
Discover what drives brand authenticity in 2026. Learn how transparency, consistency, and human involvement build trust, loyalty, and advocacy among consumers.
See More Articles
What Is Site Schema? 3 Must-Have Markups for Your Website
Site schema is structured data added to your website's HTML to help search engines understand your content. Here are 3 easy types to implement today.
How Consumers Really Feel About AI on Social Media
Explore how consumers perceive AI on social media, including trust, transparency, AI-generated content, influencers, personalization, and brand credibility.
Clutch Report: 53% of Consumers Are Less Likely to Buy From Brands Using AI on Social Media
Washington, D.C. — September 8, 2026 — Consumers are increasingly encountering AI on social media, but familiarity does not equal widespread trust...
How to Prepare Your Enterprise Content for AI Retrieval
A practical breakdown of what changes when you're preparing content for AI retrieval instead of human readers, covering everything from how retrieval...
Why Familiar Brands Win the Campaigns That Stick: Why Brand Affinity Is the Goal
New Clutch data shows star power grabs attention. But brand affinity is the multiplier you can't buy inside a single event.
Client Acquisition Costs Are Spiraling Out of Control: 7 Steps to Retention Marketing
Learn how to spot churn signals early, build an at-risk customer flag, and run retention campaigns that actually reduce acquisition costs in 7 steps.