Achieving 15 ROAS: The Bureau of Small Projects’ Strategic Growth with Clutch

A Strategic Reset That Launched Growth

Following a year of internal restructuring and strategic realignment, The Bureau of Small Projects took bold steps to reset. Founder David Gaz turned to Clutch as a strategic tool to generate consistent inbound leads and complement other marketing channels. What started as a way to support the agency’s outreach soon became a key piece in achieving impressive results, including a 15x Return on Ad Spend (ROAS) in 2025, while maintaining a client focus on small business startups, nonprofits, and select high-profile clients.

“Clutch is an important piece of the puzzle. It helps us reach high-quality clients, and when combined with our other channels, it supports the growth we’re aiming for.”
— David Gaz, Founder & CEO, The Bureau of Small Projects

By early 2025, the agency had rebuilt internal operations, refined client selection, and clarified its service offerings. Investment in marketing channels followed, with Clutch representing 25–30% of ad spend on page sponsorships and delivering 15–20 inbound leads per month.

Competing with Big Agencies Without Sacrificing Client Fit

The Bureau of Small Projects is intentional about the clients they take on, focusing on small business startups and nonprofits “making the world a better place,” while also partnering with select high-profile organizations like Canon, the NFL, Bill Nye the Science Guy, the U.S. Fish and Wildlife Service, and even the country of Switzerland. Growth for the agency isn’t just about volume. It’s about alignment and meaningful work.

Clutch enables the team to compete with much larger agencies while maintaining this focus. As Gaz explained, "Clutch allows us to compete with agencies that size… It gave us exposure to the clients that we were looking for and allowed us to connect with the people we wanted to work with." 

By connecting with business leaders who are actively seeking trusted partners, Clutch ensures that inbound inquiries are more likely to convert into long-term, high-value engagements. “Clutch gives us visibility to buyers who are serious from the start. It’s a dependable piece of our broader lead strategy,” Gaz added.

Through this approach, The Bureau of Small Projects can scale effectively, achieve measurable results, and continue working on projects that reflect their mission, all without compromising the quality or fit of the clients they serve.

A Data-Informed Approach to Marketing

The Bureau of Small Projects takes a rigorous, data-driven approach to every marketing channel, tracking performance all the way through to revenue impact. While the agency invests across multiple platforms, not all deliver consistent results, with some proving costly in generating qualified leads. 

Clutch emerged as a reliable, measurable channel that complemented other efforts, providing steady inbound interest, and contributing to the team’s 15× ROAS. By focusing on high-performing avenues and continuously measuring ROI, the agency ensures every marketing dollar drives growth.

Boosting Visibility in an AI-Driven Landscape

The Bureau of Small Projects also benefits from Clutch in ways that extend beyond traditional lead generation. As AI search platforms, like ChatGPT, increasingly influence how clients discover vendors, Clutch listings play a valuable role in that process.

Gaz shared insights from his team’s research: "Interestingly enough… SEO is still relevant because AI still uses Google to search. And when we use this kind of spy technique… we found that the AI was looking at Clutch." 

This means that being visible on Clutch not only connects the agency with human decision-makers actively seeking trusted partners, but also positions them in front of AI-driven recommendation systems. By ensuring their profile and reviews are optimized, The Bureau of Small Projects gains an added layer of exposure, making their services discoverable to a broader audience and reinforcing their presence in the market.

Looking Ahead: Growth with the Right Partners

With a strong team, well-aligned clients, and a data-driven marketing approach, The Bureau of Small Projects is on track for continued expansion in 2026. Clutch remains a key platform in their toolkit, helping the agency connect with high-quality prospects while complementing other successful channels.

“If you want a reliable source of qualified leads as part of a broader strategy, Clutch is absolutely worth considering,” said Gaz.

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