What the 2026 World Cup Revealed About Brand Marketing
Clutch surveyed consumers on 2026 World Cup advertising. See why Adidas won every measure, and what made ads stick with consumers.
Brand Identity Trends
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5 Real Explainer Video Case Studies: From Multimillion-Dollar Funding to Billion-Dollar Valuations
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New Brand Identity Trends
Beyond the Mic: The Influence of Podcasts
New Clutch data reveals how podcasts shape brand trust and purchase decisions – and why listeners still want a human behind the mic.
How Online Customer Reviews Are Shaping E-Commerce Buying Decisions in 2026
Learn how online customer reviews are used in 2026, which review formats are trusted, and how AI-generated content is reshaping e-commerce buying decisions.
Holiday Hangover: Are Consumers Losing Trust in Brands?
Consumers are shopping online more than ever, but trust in how brands handle data is fragile. Explore key findings on privacy, personalization, and...
Brand Authenticity Playbook for 2026: What Consumers Really Care About
Discover what drives brand authenticity in 2026. Learn how transparency, consistency, and human involvement build trust, loyalty, and advocacy among consumers.
Creating in the Attention Economy: You Have 30 Seconds or Go Bust
Clutch survey data reveals how short-form videos dominate the attention economy. Discover data-backed insights on viewer habits, platform preferences, and...
Rebranding Is Risky (Here’s How to Keep Customers On Your Side)
Will your rebrand resonate or flop? Explore the data on what consumers notice, trust, and actually like when it comes to rebranding.
Is Brand Loyalty Dead? Just Be Transparent
Is brand loyalty dead? No, but businesses need to be transparent, authentic, and consistent to keep it.
Navigating Ads in an Era of Growing Ad Blocker Use
Facing digital advertising challenges from ad blockers? Get a practical playbook for value-led content, smarter targeting, and better experiences that convert.
Think You Can Spot AI Photos? Think Again—And Why It Matters for Brands
Most consumers can’t spot AI photos. See what they get wrong, where AI imagery is acceptable, and how brands can use it responsibly to build trust.
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How Consumers Feel About AI in Social Media: What They Welcome (and Don't)
New Clutch data shows how consumers feel about AI in social media marketing, where they welcome it and where they draw a hard line.
What Are AI Influencers? A Guide to Virtual Creators
AI influencers abound on social media. Clutch explains what they are, why brands partner with them, and whether people can tell them apart from human...
What Are Deepfakes—and How Do They Affect Consumers on Social Media?
What are deepfakes, and how do they affect what online users trust? AI fakes of real people erode consumer trust. Here’s how your brand can defend against...
Testing Your Brand Identity And The Brand Identity Matrix
Tim (00:26): Welcome to Clutch Conversations, where we unpack real decisions business leaders face on a daily basis. I'm Tim Condon, the CRO at Clutch....
AI Chatbot Liability: Who Owns the Damage?
Your bot invents a policy. Someone else's AI invents a lawsuit against you. Both cost real money. What the rulings say and what actually prevents it.
How Consumers Really Feel About AI on Social Media
Explore how consumers perceive AI on social media, including trust, transparency, AI-generated content, influencers, personalization, and brand credibility.