Holiday Hangover: Are Consumers Losing Trust in Brands?
Consumers are shopping online more than ever, but trust in how brands handle data is fragile. Explore key findings on privacy, personalization, and...
Brand Identity Trends
New Brand Identity Trends
Brand Authenticity Playbook for 2026: What Consumers Really Care About
Discover what drives brand authenticity in 2026. Learn how transparency, consistency, and human involvement build trust, loyalty, and advocacy among consumers.
Creating in the Attention Economy: You Have 30 Seconds or Go Bust
Clutch survey data reveals how short-form videos dominate the attention economy. Discover data-backed insights on viewer habits, platform preferences, and...
Rebranding Is Risky (Here’s How to Keep Customers On Your Side)
Will your rebrand resonate or flop? Explore the data on what consumers notice, trust, and actually like when it comes to rebranding.
Is Brand Loyalty Dead? Just Be Transparent
Is brand loyalty dead? No, but businesses need to be transparent, authentic, and consistent to keep it.
Navigating Ads in an Era of Growing Ad Blocker Use
Facing digital advertising challenges from ad blockers? Get a practical playbook for value-led content, smarter targeting, and better experiences that convert.
Think You Can Spot AI Photos? Think Again—And Why It Matters for Brands
Most consumers can’t spot AI photos. See what they get wrong, where AI imagery is acceptable, and how brands can use it responsibly to build trust.
From Scroll to Sale: What’s Driving or Stalling Social Commerce
Clutch’s report explores how consumers perceive and interact with shoppable content on social media. Discover trends in purchasing behavior and where...
What Trustworthy Websites Look Like in 2025 (According to Consumers)
Learn what builds or breaks a shopper’s trust based on new survey data, and create trustworthy websites that feel safe to engage with and buy from.
The Surprising Decline in Trust for Influencers — And What Comes Next
With the surprising decline in influencer trust, what does it mean for your influencer marketing strategy? Discover key data insights and actionable next...
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Nostalgic Brands Trigger Instant Authenticity for Consumers (Here's Why)
Explore why consumers associate nostalgic brands with honesty, examine the elements that tap into their emotions, and learn how to leverage retrobranding...
Brand Refresh or Rebrand? How to Choose the Right Identity Shift for Your Business
Understand the difference between a brand refresh and a complete rebranding with this guide to the how and why of brand updates and identity overhauls.
How to Launch a Rebranding Campaign (Without Backlash)
A rebranding campaign presents your company with both great opportunities and significant risks. Prepare your team with customer insights from Clutch.
Why Most Rebranding Strategies Fail (and How to Get It Right)
Learn how to research and test brand concepts that work with your target audience using this step-by-step rebranding strategy.
What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
10 Rebranding Examples That Broke the Rules (And Won)
Rebranding succeeds when strategy and consumer insight align with a brand's identity. Explore the best modern rebrands and tips for executing your own.