Brand Authenticity Playbook for 2026: What Consumers Really Care About
Discover what drives brand authenticity in 2026. Learn how transparency, consistency, and human involvement build trust, loyalty, and advocacy among consumers.
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New Brand Identity Trends
Creating in the Attention Economy: You Have 30 Seconds or Go Bust
Clutch survey data reveals how short-form videos dominate the attention economy. Discover data-backed insights on viewer habits, platform preferences, and...
Rebranding Is Risky (Here’s How to Keep Customers On Your Side)
Will your rebrand resonate or flop? Explore the data on what consumers notice, trust, and actually like when it comes to rebranding.
Is Brand Loyalty Dead? Just Be Transparent
Is brand loyalty dead? No, but businesses need to be transparent, authentic, and consistent to keep it.
Navigating Ads in an Era of Growing Ad Blocker Use
Facing digital advertising challenges from ad blockers? Get a practical playbook for value-led content, smarter targeting, and better experiences that convert.
Think You Can Spot AI Photos? Think Again—And Why It Matters for Brands
Most consumers can’t spot AI photos. See what they get wrong, where AI imagery is acceptable, and how brands can use it responsibly to build trust.
From Scroll to Sale: What’s Driving or Stalling Social Commerce
Clutch’s report explores how consumers perceive and interact with shoppable content on social media. Discover trends in purchasing behavior and where...
What Trustworthy Websites Look Like in 2025 (According to Consumers)
Learn what builds or breaks a shopper’s trust based on new survey data, and create trustworthy websites that feel safe to engage with and buy from.
The Surprising Decline in Trust for Influencers — And What Comes Next
With the surprising decline in influencer trust, what does it mean for your influencer marketing strategy? Discover key data insights and actionable next...
Pop-Ups, Promo Fails & Poor UX: What’s Driving Shoppers Away in 2025
What turns online shoppers off in 2025? We surveyed 1,500 consumers to uncover the top e-commerce pet peeves, and what retailers can do to fix them.
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Cause-Driven Marketing: Speaking Out Builds Brand Loyalty
A practical guide to cause-driven marketing. Discover how to select the right issues and transform genuine advocacy into enduring customer loyalty.
How Lack of Brand Authenticity Drives Customers Away
Learn how a lack of brand authenticity drives customers away and how to fix it. See data-backed risks and steps to avoid inauthentic branding.
What Consumers Really Mean When They Say 'Transparency’
Customers care about supporting authentic brands that make a positive impact. Brand transparency can help you build trust and long-term relationships with...
How to Spot AI-Generated Photos: 7 Clues Brands Can’t Afford to Miss
Learn how to spot the signs of AI-generated photos to prevent cheap, inauthentic ads. Protect your brand's reputation by knowing these seven signs.
Top Accessible Website Examples: 18 Brands Doing It Right
Explore the top 18 accessible website examples from leading brands, with practical takeaways you can implement today.
Ad Personalization Tips: What 47% of Consumers Want
Ad personalization tips backed by consumer data. Learn how to segment responsibly and deliver relevant ads across channels without overstepping.