What the 2026 World Cup Revealed About Brand Marketing
Clutch surveyed consumers on 2026 World Cup advertising. See why Adidas won every measure, and what made ads stick with consumers.
Brand Identity Trends
New Brand Identity Trends
Beyond the Mic: The Influence of Podcasts
New Clutch data reveals how podcasts shape brand trust and purchase decisions – and why listeners still want a human behind the mic.
How Online Customer Reviews Are Shaping E-Commerce Buying Decisions in 2026
Learn how online customer reviews are used in 2026, which review formats are trusted, and how AI-generated content is reshaping e-commerce buying decisions.
Holiday Hangover: Are Consumers Losing Trust in Brands?
Consumers are shopping online more than ever, but trust in how brands handle data is fragile. Explore key findings on privacy, personalization, and...
Brand Authenticity Playbook for 2026: What Consumers Really Care About
Discover what drives brand authenticity in 2026. Learn how transparency, consistency, and human involvement build trust, loyalty, and advocacy among consumers.
Creating in the Attention Economy: You Have 30 Seconds or Go Bust
Clutch survey data reveals how short-form videos dominate the attention economy. Discover data-backed insights on viewer habits, platform preferences, and...
Rebranding Is Risky (Here’s How to Keep Customers On Your Side)
Will your rebrand resonate or flop? Explore the data on what consumers notice, trust, and actually like when it comes to rebranding.
Is Brand Loyalty Dead? Just Be Transparent
Is brand loyalty dead? No, but businesses need to be transparent, authentic, and consistent to keep it.
Navigating Ads in an Era of Growing Ad Blocker Use
Facing digital advertising challenges from ad blockers? Get a practical playbook for value-led content, smarter targeting, and better experiences that convert.
Think You Can Spot AI Photos? Think Again—And Why It Matters for Brands
Most consumers can’t spot AI photos. See what they get wrong, where AI imagery is acceptable, and how brands can use it responsibly to build trust.
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How Consumers Really Feel About AI on Social Media
Explore how consumers perceive AI on social media, including trust, transparency, AI-generated content, influencers, personalization, and brand credibility.
Why Familiar Brands Win the Campaigns That Stick: Why Brand Affinity Is the Goal
New Clutch data shows star power grabs attention. But brand affinity is the multiplier you can't buy inside a single event.
The SEO Playbook Is Broken: How to Win in the Age of AI Search
Tim (01:03): Welcome to Clutch Conversations, where we unpack real decisions business leaders face on a daily basis. I'm Tim Condon, CRO at Clutch....
Moment Marketing: How Brands Can Advertise During a Big Cultural Event
A cultural tentpole gives brands a massive but distracted audience. See how moment marketing earns attention during major cultural moments — and where it...
Brand Awareness vs. Conversion: Where Should Budget Go?
Clutch data shows that 54% of World Cup viewers never engaged with ads online, but a comparable share said ads drove them to buy. This becomes a lesson to...
UX ROI: What It Is, How to Calculate It, and How to Improve It
Businesses can use the benefits of user-first design to improve their returns on investment, connect with their target audience, and leave room for growth.