Brand Authenticity Playbook for 2026: What Consumers Really Care About
Discover what drives brand authenticity in 2026. Learn how transparency, consistency, and human involvement build trust, loyalty, and advocacy among consumers.
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Creating in the Attention Economy: You Have 30 Seconds or Go Bust
Clutch survey data reveals how short-form videos dominate the attention economy. Discover data-backed insights on viewer habits, platform preferences, and...
Rebranding Is Risky (Here’s How to Keep Customers On Your Side)
Will your rebrand resonate or flop? Explore the data on what consumers notice, trust, and actually like when it comes to rebranding.
Is Brand Loyalty Dead? Just Be Transparent
Is brand loyalty dead? No, but businesses need to be transparent, authentic, and consistent to keep it.
Navigating Ads in an Era of Growing Ad Blocker Use
Facing digital advertising challenges from ad blockers? Get a practical playbook for value-led content, smarter targeting, and better experiences that convert.
Think You Can Spot AI Photos? Think Again—And Why It Matters for Brands
Most consumers can’t spot AI photos. See what they get wrong, where AI imagery is acceptable, and how brands can use it responsibly to build trust.
From Scroll to Sale: What’s Driving or Stalling Social Commerce
Clutch’s report explores how consumers perceive and interact with shoppable content on social media. Discover trends in purchasing behavior and where...
What Trustworthy Websites Look Like in 2025 (According to Consumers)
Learn what builds or breaks a shopper’s trust based on new survey data, and create trustworthy websites that feel safe to engage with and buy from.
The Surprising Decline in Trust for Influencers — And What Comes Next
With the surprising decline in influencer trust, what does it mean for your influencer marketing strategy? Discover key data insights and actionable next...
Pop-Ups, Promo Fails & Poor UX: What’s Driving Shoppers Away in 2025
What turns online shoppers off in 2025? We surveyed 1,500 consumers to uncover the top e-commerce pet peeves, and what retailers can do to fix them.
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10 Rebranding Examples That Broke the Rules (And Won)
Rebranding succeeds when strategy and consumer insight align with a brand's identity. Explore the best modern rebrands and tips for executing your own.
Video Platforms by Age: Know Your Audience
A look at how generational differences affect short-form video platform preferences and what that means for marketing.
Become Unforgettable with These 5 Brand Consistency Tactics
Customers expect brand consistency from their favorite companies. Implement these five tactics to maximize audience recognition and brand authenticity.
How to Keep Viewers Watching Your Ad Content
Short-form videos often trigger scroll-away when they feel like ads. Learn how to create video ads that feel natural, authentic, and engaging.
Winning Micro-Moments: Context in Video Engagement
Binge-watching TV isn't dead, but most customers now watch videos in micro-moments. Here's how to create snackable content that snags their attention.
The Internet’s 10 Worst Rebrands (And How To Avoid Being Next)
Rebranding is a delicate art. Discover the 10 worst rebrands of all time and where they went wrong, so you can avoid making the same errors.