Holiday Hangover: Are Consumers Losing Trust in Brands?
Consumers are shopping online more than ever, but trust in how brands handle data is fragile. Explore key findings on privacy, personalization, and...
Branding and PR Trends
In a world of brand activism and real-time reputation risks, PR is changing fast. Explore PR trends on how to navigate narrative, trust, and media shifts.
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Stop Chasing Trends: They’re Killing Your Brand Authenticity Strategy
The Future of AI in Branding Is Human-Led (What Consumers Expect in 2026)
Nostalgic Brands Trigger Instant Authenticity for Consumers (Here's Why)
Brand Refresh or Rebrand? How to Choose the Right Identity Shift for Your Business
New Branding and PR Trends
Brand Authenticity Playbook for 2026: What Consumers Really Care About
Discover what drives brand authenticity in 2026. Learn how transparency, consistency, and human involvement build trust, loyalty, and advocacy among consumers.
Rebranding Is Risky (Here’s How to Keep Customers On Your Side)
Will your rebrand resonate or flop? Explore the data on what consumers notice, trust, and actually like when it comes to rebranding.
Is Brand Loyalty Dead? Just Be Transparent
Is brand loyalty dead? No, but businesses need to be transparent, authentic, and consistent to keep it.
Brand Storytelling for Growth: Strategy, ROI, and Results
This guide explains storytelling marketing best practices, step-by-step instructions, and more tips for creating powerful stories to improve your brand’s...
5 Brand Identity Strategies to Help Your Business Stand Out
Learn how to develop an effective brand identity strategy that engages your target audience and helps you stand out from competitors.
Brand Identity Checklist: 7 Considerations
Our brand identity checklist has expert tips for developing every aspect of your brand, from telling your story to creating eye-catching visuals.
5 Types of Brand Positioning Frameworks to Guide Your Web Design Project
Learn about the importance of brand positioning frameworks in web design and how to create one.
6 Branding Examples From Companies That Got it Right
Learn more about how to grow your business from these globally recognized branding examples.
5 PR Tracking Tips That Save Teams Time
PR tracking doesn’t need to be challenging, but it can easily be time consuming. Use our tips to make tracking faster and more consistent across channels.
See More Articles
How to Launch a Rebranding Campaign (Without Backlash)
A rebranding campaign presents your company with both great opportunities and significant risks. Prepare your team with customer insights from Clutch.
Why Most Rebranding Strategies Fail (and How to Get It Right)
Learn how to research and test brand concepts that work with your target audience using this step-by-step rebranding strategy.
10 Rebranding Examples That Broke the Rules (And Won)
Rebranding succeeds when strategy and consumer insight align with a brand's identity. Explore the best modern rebrands and tips for executing your own.
Become Unforgettable with These 5 Brand Consistency Tactics
Customers expect brand consistency from their favorite companies. Implement these five tactics to maximize audience recognition and brand authenticity.
The Internet’s 10 Worst Rebrands (And How To Avoid Being Next)
Rebranding is a delicate art. Discover the 10 worst rebrands of all time and where they went wrong, so you can avoid making the same errors.
Clutch Report: Brands Are Losing Consumer Trust Fast as 97% Demand Authenticity
WASHINGTON, D.C., Dec. 2, 2025 — Clutch today released new research showing that authenticity is a major factor in whether consumers support a brand....