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Is brand loyalty dead? No, but businesses need to be transparent, authentic, and consistent to keep it.
Brand Storytelling for Growth: Strategy, ROI, and Results
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Learn how to develop an effective brand identity strategy that engages your target audience and helps you stand out from competitors.
Brand Identity Checklist: 7 Considerations
Our brand identity checklist has expert tips for developing every aspect of your brand, from telling your story to creating eye-catching visuals.
5 Types of Brand Positioning Frameworks to Guide Your Web Design Project
Learn about the importance of brand positioning frameworks in web design and how to create one.
6 Branding Examples From Companies That Got it Right
Learn more about how to grow your business from these globally recognized branding examples.
5 PR Tracking Tips That Save Teams Time
PR tracking doesn’t need to be challenging, but it can easily be time consuming. Use our tips to make tracking faster and more consistent across channels.
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Become Unforgettable with These 5 Brand Consistency Tactics
Customers expect brand consistency from their favorite companies. Implement these five tactics to maximize audience recognition and brand authenticity.
The Internet’s 10 Worst Rebrands (And How To Avoid Being Next)
Rebranding is a delicate art. Discover the 10 worst rebrands of all time and where they went wrong, so you can avoid making the same errors.
Clutch Report: Brands Are Losing Consumer Trust Fast as 97% Demand Authenticity
WASHINGTON, D.C., Dec. 2, 2025 — Clutch today released new research showing that authenticity is a major factor in whether consumers support a brand....
How Agency Founders Can Attract Top Clients with Personal Branding
Your personal brand can be a stellar growth lever for your agency. To attract these inbound leads, here are proven ways to build credibility and visibility.
AI in Branding: Why 33% of Consumers React Negatively
AI for branding delivers measurable results, but many customers react negatively to it. Get a step-by-step playbook for the right use of AI.
Cause-Driven Marketing: Speaking Out Builds Brand Loyalty
A practical guide to cause-driven marketing. Discover how to select the right issues and transform genuine advocacy into enduring customer loyalty.