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Is brand loyalty dead? No, but businesses need to be transparent, authentic, and consistent to keep it.
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Learn how to develop an effective brand identity strategy that engages your target audience and helps you stand out from competitors.
Brand Identity Checklist: 7 Considerations
Our brand identity checklist has expert tips for developing every aspect of your brand, from telling your story to creating eye-catching visuals.
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Learn about the importance of brand positioning frameworks in web design and how to create one.
6 Branding Examples From Companies That Got it Right
Learn more about how to grow your business from these globally recognized branding examples.
5 PR Tracking Tips That Save Teams Time
PR tracking doesn’t need to be challenging, but it can easily be time consuming. Use our tips to make tracking faster and more consistent across channels.
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Cause-Driven Marketing: Speaking Out Builds Brand Loyalty
A practical guide to cause-driven marketing. Discover how to select the right issues and transform genuine advocacy into enduring customer loyalty.
How Lack of Brand Authenticity Drives Customers Away
Learn how a lack of brand authenticity drives customers away and how to fix it. See data-backed risks and steps to avoid inauthentic branding.
What Consumers Really Mean When They Say 'Transparency’
Customers care about supporting authentic brands that make a positive impact. Brand transparency can help you build trust and long-term relationships with...
AI vs. Real Photos: What Does Your Audience Prefer? (Free Survey Template)
Debating AI vs. real photos? Learn when AI wins, when it hurts trust, and download a free audience survey template to validate your policy.
Save Your Skin: 5 AI Disclaimer Examples for Brands
Explore five AI disclaimer examples from top brands. Understand best practices for images, mock-ups, summaries, search, and newsletters.
Brands: Use AI Imagery for This... Not for That
Understand safe and unsafe use of AI imagery. A clear playbook for AI use cases, risky traps, and tips. Use AI imagery with confidence.