PPC Pricing Guide 2025

For the modern marketer, understanding PPC pricing is essential to get the most out of their campaigns. Our guide to PPC pricing will provide you with the knowledge and guidance you need to make smart decisions for your business.

Key Findings: How Much Do PPC Services Cost?

• Average PPC Project Costs: PPC projects on Clutch typically cost between $10,000–$49,999.
  
• Hourly PPC Rates: Most agencies charge between $100–$149/hour, though rates can vary based on region and expertise.
• PPC Service Pricing by Type:
  
  • Amazon Advertising: $25–$49/hour
  • Baidu Advertising: $25–$49/hour
    
  • Bing Advertising: $100–$149/hour
  • Google Ads: $100–$149/hour
  • Spotify Advertising: $25–$49/hour
  • Yahoo Advertising: $25–$49/hour
  • YouTube Advertising: $25–$49/hour
    

All businesses that want to mark their services online need to invest in pay-per-click (PPC) advertising.

Pay-per-click advertising, or PPC advertising, is a digital marketing model in which users pay a fee to have their website featured on search engine results when an internet user searches for a specific term or phrase. The results page displays the ads that the user creates to direct visitors to the site, and the fee is based on whether those target visitors click your ad.

If done correctly, PPC can help businesses earn quality leads, increase online visibility, and generate sales.

This PPC pricing guide will give marketing teams insight into how much it costs to hire a PPC agency that will manage and monitor PPC ad campaigns and ad spend.

As shown in the chart above, PPC services on Clutch can range from a few thousand dollars to several tens of thousands. Whether your company’s PPC services fall at the beginning or end of the spectrum depends on your industry and scope of work.

Average PPC Project Cost

• Based on reviews on Clutch, the average cost for a PPC agency project is $103,611.75.
• The typical timeline for a PPC project based on PPC project reviews is 14 months.
• The average monthly cost of PPC projects is $7,165.33.

It is safe to say that PPC has become a key element of any successful digital marketing strategy for companies. Done right, PPC can be a game-changer for your business in terms of attracting quality leads and sales.

How Much Does It Cost to Hire a PPC Company in 2025?

The average cost of hiring a PPC company on Clutch ranges between $100-$149 per hour.

Clutch compiles this pricing information from first-party reviews submitted by verified PPC clients. With its comprehensive database of client feedback and detailed project evaluations, Clutch provides businesses with reliable PPC pricing information so that they can make confident agency choices.

Explore your company’s options for PPC services to ensure you’re utilizing all of the marketing tools in your arsenal.

Types of PPC Services & Hourly Rates

In addition to costs associated with hiring a PPC agency, companies must consider the fees associated with ad pricing for each different PPC model.

While a lot of PPC models can be managed in-house, hiring PPC experts to manage ad campaigns and monitor CPC (cost per click) will give your marketing team more bandwidth for other digital marketing or social media work.

This table breaks down the pricing models for each type of channel companies can use for PPC advertising.

Note: Price ranges above are in U.S. dollars

PPC Management Fees are Separate

Agency fees are separate for ad spend on these platforms and can vary.

An ad budget should contain PPC management pricing in terms of campaigns and other metrics.

Hiring a PPC agency makes sense for companies that are spending a lot on their advertising efforts. Particularly because PPC agencies can manage the ad campaigns, monitor setup fees for ad campaigns, and do background work for ad campaigns like keyword research.

Moreover, PPC agencies stay updated with the latest trends and changes in the digital advertising landscape, which can give your business a competitive edge. By letting experts handle the intricacies of PPC management, your internal marketing team can focus on other strategic tasks, ultimately driving overall growth and performance.

Companies can often earn more from their PPC ads campaigns than they spend on agency fees. Make sure to ask prospective PPC marketing companies about their agency pricing models to learn how they charge.

What is the Real Cost of Hiring a PPC Agency in 2025 ?

The average cost of hiring a PPC agency on Clutch is between $100-$149 per hour.

Creating a great PPC ad campaign requires a strong understanding of the market, target audience, and competitors. PPC agencies also need to be knowledgeable about crafting engaging ad content that will appeal to customers.

Pricing Models for PPC Management

• Flat Fee: One-time fee per month.
  
• Percentage of Ad Spend: PPC agencies receive a percentage of your monthly ad budget. 
  
• Performance-based: Pricing is dependent on performance metrics. 
  
• Hybrid: Agencies can charge depending on the client they're working with or based on different projects. There might be a flat fee for basic PPC work, but the agency might prefer an ad spend model based on the amount of campaigns.
  

What Services Are Included in PPC Management?

PPC management agencies offer the following campaign management services to their clients:

• Copywriting ad copy and crafting ad designs
• Managing ad spend
• Bid management
• Researching audiences and keywords
• Optimize reporting metrics
• Conversion tracking
• Creating landing pages

What Impacts the Cost of Hiring a PPC Agency?

• Budget
• Industry
• Chosen resource
• Campaign Goals
• Chosen ad networks
• Location

Many different factors can impact the cost of hiring a PPC agency.

Your company’s budget for marketing efforts is a big factor when it comes to hiring a PPC agency and the work they will end up doing for your business. Remember - agency fees are separate from the monthly ad spend you’re directing in your Google Ads campaign. Businesses might need to assess priorities when forming their budget for PPC campaigns.

Bidding on keywords is how PPC campaigns reach your target audience. The services your business sells and the industry you’re in will impact the keywords you bid on. If you’re in a more competitive industry, you’ll need to be more competitive in your bidding strategies, which means investing more money.

The resource you choose for PPC management also factors into cost - are you looking for a dedicated freelancer who specializes in PPC or looking for an agency that will work with you and other PPC accounts?

Additional Reading: 'When to Hire a Freelance PPC Specialist vs. PPC Agency'

Your performance-based campaign goals will directly impact the investment you and your PPC agency make. PPC management costs directly correlate with the effort your marketing team puts in. Do you want to see high click-through rates, or are you focusing more on conversion rates? Your PPC strategy must be adjusted accordingly.

As mentioned above, businesses can choose from many different ad networks. Each requires a unique strategy, bid optimization approach, and cost.

Another big factor that will determine PPC agency pricing is where the business is based. PPC agencies located in regions with a higher average cost of living will generally charge more for their services.

Generally, PPC agencies in North America and Western Europe tend to charge slightly more than service providers in Eastern Europe and Asia.

The best way for your business to determine how much to spend on hiring a PPC agency is to review a select amount of companies’ websites to see their services, browse customer testimonials, and request an RFP.

Develop a Budget Before Hiring a PPC Agency

Budgeting can be easy for businesses if they know their business goals for PPC management.

Having a budget for your PPC campaigns and your selected PPC partner is critical to managing and maintaining structure. Remember – agency fees are separate from management fees directly involved in the work. Breaking down your budget into clear categories will help ensure that all financial aspects of your PPC strategy are accounted for.

This structured approach allows businesses to allocate resources appropriately, ensuring that each dollar spent contributes effectively to the campaign's goals. Without a well-planned budget, you risk overspending in some areas while neglecting others, which can hamper the overall effectiveness of your PPC efforts. Therefore, consider periodic budget reviews to adjust your financial plan based on campaign performance and changes in market conditions.

To keep your business accountable, break down the elements of PPC management services and campaign management expenses into two separate budgets.

Hire the Right Company for Your PPC Campaigns

In the end, the cost of hiring a PPC agency depends on the scope of work, business targets, level of experience, and other factors.

In order to get the most out of your PPC management campaigns, you need to find a PPC agency that will understand your business goals while sticking to your budget.

PPC pricing might vary, but experienced PPC agencies will create a strategy that will lead your business in the right direction.