Top PPC Companies

PPC stands for pay-per-click, a model of online marketing in which advertisers pay a fee every time one of their ads is clicked. A PPC agency provides digital services to businesses looking to advertise across multiple paid marketing channels to promote their goods and/or services. PPC ads allow companies to advertise online by bidding for ad placement in search engines like Google, Bing, etc. These ads are considered sponsored links and appear when a user searches a keyword.

PPC ads are a way to push traffic to your website and encourage purchases of goods and/or services. The further you can push these individuals down the sales funnel and elicit action, the more revenue you can generate from PPC ads. Search engine advertising is one of the most popular forms of PPC.

Facebook or social PPC is a form of paid digital advertising, but specifically for placement on social platforms. A business is typically charged based on ad impressions, video views, and other metrics depending on the ad type and conversion desired. These ads can be targeted to groups of users based on numerous characteristics like demographics, interest in topics, or other data gathered by the platform.

PPC agencies provide marketing support to companies looking to advertise online across many platforms and marketing channels. PPC agencies typically perform paid media audits, build a paid media strategy, create ad campaigns and build out ads in the paid platform, and actively manage the ads on an ongoing day-to-day basis.

Big brands like Apple, Microsoft, Coca-Cola, IBM, and Google all leverage PPC ads. Businesses big and small can advertise online via Google, Bing, Quora, Facebook, LinkedIn, Instagram, Waze, Pinterest, Twitter, Amazon and more.

There is a wide range of PPC ad options in Google. More popular ad options include search, display, shopping, video and call-only ads.

You may think that anyone can run PPC campaigns, but not everyone can do it efficiently in a way that converts and doesn't waste ad spend. Here are the top reasons why you should hire a PPC agency: The more competitive your industry, the more difficult for you to stand out. PPC agencies will complete comprehensive research of your brand, audience and competition to be able to create a robust PPC strategy that aligns with your budget and goals. Doing in-depth keyword research is important and can be fraught with nuances. Are you sure the keywords you've selected have search volume, are fully funded, align with your target audience and match user intent? A PPC agency can do just that and in far less time. Effective copy that converts is best left to professionals who have experience in your specific industry. The learning curve is steep for PPC newbies and can be costly. Google and other paid platforms are continuously changing the rules, a PPC agency devotes its time to keep your campaigns up-to-date and is always on top of new feature rollouts or product sunsets. Tracking results is paramount to measuring the success of your PPC ads. A PPC management company knows which metrics to focus on to improve results and drive ROI.

Industry experience; Service fees; Reviews and testimonials; PPC certifications; Approach; How they measure success.