Dizzain

BACKGROUND

Please describe your company and position.

I am the COO of an advertising & marketing company 

Describe what your company does in a single sentence.

We are a marketing company that drives growth for our clients by strategically engaging the audiences that matter most.  We do this through creative campaigns, loyalty programs and high-impact live experiences that create communities and inspire connection.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dizzain to accomplish?

• Rebuild corporate website
• Link website to CRM and marketing automation platforms
• Increase brand awareness through stronger digital presence

SOLUTION

How did you find Dizzain?

Online Search

Why did you select Dizzain over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Dizzain were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved the rebuild of a corporate website with a new brand identity that was created by our agency. We relied on Dizzain to carry out Art Director's vision forward, implement best practices with regard to UX/UI, and integrate the website with key CMS and marketing automation platforms, all in an extremely tight timeline.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our project was implemented in an extremely tight time frame as we had a narrow window of time in which to introduce the company rebrand to a global audience. Dizzain met all the deadlines established, even when the delivery of the source material was not on time from the client side. They've demonstrated a commitment to excellence and worked with us as a true partner since day one.

Our project was implemented in an extremely tight time frame as we had a narrow window of time in which to introduce the company rebrand to a global audience.   

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management from Dizzain is impeccable.  Since our project originated over a year and a half ago, we have had one point of contact for Project Management, with an executive-level contact that has remained involved from the fast-track website build compressed into only a couple of months, through today.  Our Project Manager Yegor is friendly, extremely knowledgeable, and manages his team very well. 

Dizzain met all the deadlines established, even when the delivery of the source material was not on time from the client side. Their responsiveness is unmatched across both EU and US time zones (we operate in both and so do they). They have never missed a deadline and consistently deliver on time, within budget, and with comprehensive, well-organized documentation that we can easily share with our clients.

What was your primary form of communication with Dizzain?

Virtual Meeting

What did you find most impressive or unique about this company?

We are operating in a world and in an economy that is transforming quickly. The only thing constant is change. Creative agencies are challenged to keep up with the pace and we need solid partners we can depend on to execute the work our clients demand. We need partners who can provide high-quality dependable work at a fair cost, but we also need companies that can operate from a position of thought leadership, providing advice and counsel to make our products and services better.

Dizzain is that rare partner who can provide both. They have met all of these challenges and are a partner we can count on to truly deliver.  

Are there any areas for improvement or something Dizzain could have done differently?

I really cannot think of any areas for improvement which is rare! I highly recommend Dizzain. Whether you’re a brand in need of top-tier digital work or an agency looking to scale through digital services, Dizzain will exceed your expectations.

Alex, Yegor, and the entire team are truly exceptional. Although my review is anonymous due to compliance and confidentiality considerations, Dizzain knows that I am more than happy to provide a personal recommendation to anyone considering their services.

BACKGROUND

Please describe your company and position.

I am the VP & Head of Business Development of Prellis Biologics

Describe what your company does in a single sentence.

Biotechnology research for drug discovery

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dizzain to accomplish?

• Brand Development
• Website Development

SOLUTION

How did you find Dizzain?

Referral

Why did you select Dizzain over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Dizzain to rework our branding and develop a brand-new website from the ground up. For branding, we wanted a full redesign of our logo and brand identity with a unified design to be used across all our company messaging, be that internal or external. That meant new style guides and templates across all of our business collateral.

For the website, we wanted a full reboot with a website that felt engaging and conveyed the complexities of our scientific technology platform in an easily understood manner. This meant the development of multiple pages, interactive graphics, and explainer videos, as well as new content creation. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Timely execution and positive feedback from stakeholders

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dizzain's project management is top-notch. Even before we started the project they provided a detailed project plan and Gantt that worked within the constraints of our tight timelines. To fit our project within the timelines was a tough ask, and Dizzain delivered at every step of the way. Communication was very clear and any changes that we requested were quickly implemented.
Overall, the high quality of the project management has greatly exceeded our expectations and made Dizzain a pleasure to work with. 

What was your primary form of communication with Dizzain?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Dizzain not only delivered us a new website and new branding that by far exceeded our expectations but did so promptly and without any timeline creep. This combination of high-quality work and speed speaks to the fact that Dizzain has deep technical expertise, great project management, and a work culture of delivering excellence. 
I also like to stress that the subject matter of our website is scientific and deeply technical, and the team at Dizzain went above and beyond to understand it so they could then re-present it accurately in the web design. In doing so, they showed exceptional technical expertise in conveying complex ideas through the use of animations and storytelling.  

Are there any areas for improvement or something Dizzain could have done differently?

None. Dizzain outperformed expectations. 

BACKGROUND

Please describe your company and position.

I am the Director/Marketing and Operations of U.S. Baseball and Softball Academy (USBSA)

Describe what your company does in a single sentence.

Youth baseball and softball camps for athletes between the ages of 6 - 18.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dizzain to accomplish?

• Google Ads

SOLUTION

How did you find Dizzain?

Referral

Why did you select Dizzain over others?

• Great culture fit
• Referred to me

How many teammates from Dizzain were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Developed and implemented marketing strategy for Google Ads.
• Met with our team weekly to discuss results, needs, and plans for upcoming week.
• At end of each season for our seasonal business, met to review results and plan for next cycle.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly goals were measured by number of conversions and target CPA at or below target, which the company met or exceeded in most instances. During initial stages of ad programs, there is always an adjustments period as ads optimize which was explained up front and understood by our team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time, responsive, and most importantly, did what they said they would in all instances. If we had an issue or need, they would respond in a timely manner and address the issue quickly.

What was your primary form of communication with Dizzain?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Although we only met virtually, it never felt like we were working with strangers. It felt like they were a part of our team and we could trust them with our business needs.

Are there any areas for improvement or something Dizzain could have done differently?

Nothing of note.

BACKGROUND

Please describe your company and position.

I am the Creative Director of Skai

Describe what your company does in a single sentence.

Skai is marketing tech company that empowers brands and agencies around the world to manage omnichannel digital campaigns across all walled garden media.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dizzain to accomplish?

• To uplevel and improve the design and functionality of our corporate website

SOLUTION

How did you find Dizzain?

Referral

Why did you select Dizzain over others?

• High ratings
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Dizzain has been our Web Dev partner for several years. They maintain the backend functionality and performance of our site. They also do all development work for new website pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With Dizzain's support, our website is looking the best it ever has. In the last year, we've also been able to push new pages live faster than ever, including a brand new look homepage, new contact us page, brand campaign landing page and a full blog, sub-site from scratch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our rep, Yegor, is wonderful and, despite the time difference, he is always prompt with his responses. We have a good understanding of timelines and they work with us to hit our aggressive deadlines.

What was your primary form of communication with Dizzain?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We ask Dizzain to balance a lot of tasks for us, often needing them to change direction and tackle new requests quickly. I'm very pleased with their team's ability to accommodate.

Are there any areas for improvement or something Dizzain could have done differently?

None worth noting

BACKGROUND

Please describe your company and position.

I am the Vice President, Business Development of a software company

Describe what your company does in a single sentence.

Our company is an Enterprise Software & Services company that develops and coordinates home improvement programs on behalf of retailers and manufacturers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dizzain to accomplish?

• While in-store sales have been our traditional focus, we needed to boost our digital sales and stand up a digital advertising program focused on performance. It was a clean slate. We needed to run advertising for 16 services across 13 states, over 12,000 zip codes, with a set annual budget.

SOLUTION

How did you find Dizzain?

Referral

Why did you select Dizzain over others?

We were impressed by their accomplishments at the company that recommended them to us.

How many teammates from Dizzain were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Dizzain devised a strategy and conducted a series of experiments across multiple channels with Google and Facebook Ads emerging as the most viable channels for us. They created a set of campaigns segmented by geo locations, designed creative ads, and constantly rotated and experimented to run the best-performing mix while accounting for external factors including seasonality, competition, economic forecasts, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a double-digit increase in the number of leads generated for the business as a whole, and a triple-digit increase in the number of conversions from our website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had great communication with the team. Every week we have a call where Ilya and Alina deliver a comprehensive report on the campaign performance. They provide detailed analysis of the trends and future outlook and propose new optimization strategies.

What was your primary form of communication with Dizzain?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We like how thoughtful they are, their focus on data, and their ability to derive actionable insights from that data. Also, they are able to tie together a broad set of capabilities beyond just running a successful PPC program--for example, they proposed a number of improvements to our website UX with the goal of increasing a conversion rate and improving ad rank, which in turn lowers our CPA.

Are there any areas for improvement or something Dizzain could have done differently?

So far, there is nothing we would change or have them do differently.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of GainsGurus. We essentially take a BI view of the stock market, trends, and what stories the data tells; we determine how to invest based on data analytic trends.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dizzain?

 I needed help with website development.

SOLUTION

What was the scope of their involvement?

They built a WordPress site and connected a database from my local PC to an AWS instance using a WordPress API. The information on my website automatically updates. Additionally, they built a number of charts and data visualizations using Chart.js and integrated Strip and PayPal.

Users can sign into their account on my website through Google and then choose from free or paid versions of my offerings.

To build the site, we worked through a number of prototypes that showed of different color schemes. They also provided us 10–20 logos to choose from. We narrowed down the options through critiques and then made our decisions.

What is the team composition?

We worked with one person, Yana (Software Testing Engineer), and she had a whole team behind her. She’s a project manager, so I funneled feedback through her.

How did you come to work with Dizzain?

One local resource told me that he could probably help with my site but that it would take way too much time, as his team was small. I then found Dizzain on Clutch and sent emails to 15-20 businesses.

The choice came down to three options, but I liked Dizzain’s approach and transparency the best. When I spoke to other vendors, they would beat around the bush, but Alex (COO) was straightforward. Rather than trying to sell me on a costly business analyst before giving a cost estimate, Alex was straightforward and gave me a ballpark figure for the whole site.  

How much have you invested with them?

We spent around $25,000–$35,000.

What is the status of this engagement?

We worked together from January–September 2021. I’m going to want to add another 7–10 visualizations to the site at some point, but I don’t have the funding for that right now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We went through a couple of months of ironing out the design and UI, as well as testing for the charts, and I asked a number of friends of mine who’d signed up for the site to give me feedback. They thought Dizzain had created a nearly finished product. I’m 100% satisfied.

How did Dizzain perform from a project management standpoint?

I met weekly with the project manager and then spoke with her over regular phone calls and Zoom meetings. During the development, I was working another job and Dizzain was flexible if I needed to reschedule because something came up last minute.

What did you find most impressive about them?

I didn’t have a large budget, but Dizzain still delivered a fairly complicated site. We figured some things out on the fly, including data visualizations. I was working in Tableau but would have had to purchase a large server from them to integrate the visualizations, so Dizzain devised a solution using Chart.js. They rebuilt the models at a cost-effective price point.

Are there any areas they could improve?

You’ll run into this with a lot of vendors, but Dizzain is in another time zone. It’s impossible to help that so I don’t have much to say. I was very satisfied with their process and approach.

Do you have any advice for potential customers?

Be as detailed as possible in emails and communication.

BACKGROUND

Please describe your company and your position there.

I'm the VP of Marketing for Logiq Inc. We offer lead-gen and digital marketing solutions to help brands and agencies with digital customer acquisition.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dizzain?

We hired Dizzain to help build out brand-awareness campaigns, and develop a web experience that was user-focused and innovative from an architectural standpoint.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Dizzain after talking to them about their process. They were really good about understanding current UX and UI standards and trends. They have a diverse portfolio of clients, and they discussed ideas that were smart and creative. T

Describe the project in detail and walk through the stages of the project.

After initial project discussions, Dizzain develops a project brief that explains, in detail, the project goals, process of dev, completion dates, and budget. Once approved, Dizzain designs proofs and prototypes that are discussed and iterated if necessary.

From there, they build out final designs that go through another round of approval, QA testing, and/or iterations. Final project designs are then launched and tested. The entire process is very dynamic and agile, with our teams coordinating throughout.

How many resources from the vendor's team worked with you, and what were their positions?

Yegor Kudrytski is our one point of contact who handles everything as far as project management from Dizzain's perspective. He's very efficient at understanding the project goals, getting the team updated, and delivering stellar quality on time and within budget.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our brand and social awareness are improving consistently month over month with Dizzain's help. Our unique site visits have increased by 60% and our total site traffic has increased by 20%

How effective was the workflow between your team and theirs?

The work process is efficiently using Slack and Zoom for communications. We have re-occurring meetings weekly for updates and reviews. Our project management tickets are updated daily and any visuals are presented by Yegor as necessary.

What did you find most impressive or unique about this company?

Dizzain is by far the best agency I've worked with from a communication, knowledge, innovation, and execution perspective. They're great at offering fresh solutions and aligning these to the success of the business.

They work alongside our team and never approach anything as just the execution of tasks. Their dedication to quality is evident in everything they deliver. We're very happy with our decision to partner with them.

Are there any areas for improvement or something they could have done differently?

We haven't come across anything that we think could use improvement from their end.

BACKGROUND

Please describe your company and your position there.

I'm a senior growth manager for a SaaS martech company. We service global brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dizzain, and what were your goals?

Without an in-house development team, we needed to rely on external resources to maintain the website and make alterations to it - Dizzain served as our website development partner for various projects.

SOLUTION

How did you select this vendor and what were the deciding factors?

After extensive online research, Dizzain was picked from a shortlist based on their communication, expertise and the team's in-depth WordPress knowledge.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had weekly check-in calls to check in on project status updates and kick-off new projects over the course of a year. Projects ranged from security updates to building out new sections on the site.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 2 Dizzain team members, both named Alex. They were very communicative, struck to deadlines and showed a great level of expertise.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After improving our website, we saw increased traffic as well as optimised page loading times.

Describe their project management style, including communication tools and timeliness.

We had weekly check-in meetings where we went over ongoing projects. The main project manager communicated clearly throughout all projects.

What did you find most impressive or unique about this company?

They produced a site that was easy to edit and update with no technical expertise and they always offered advice on optimizations and improvements.

Are there any areas for improvement or something they could have done differently?

When we first started, communication could have been improved. This was quickly rectified through weekly standups and ran smoothly throughout the professional relationship.

BACKGROUND

Please describe your company and your position there.

I'm the Director for Sports Camps Canada, we provide children and adults recreational and advanced programming across the country.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dizzain, and what were your goals?

We were coming back from a one year period of not running camps due to the pandemic, we wanted to be able to grow from our previous year of doing business.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had already heard of Dizzain through our partner organization who was also utilizing them with great success.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we did a discovery session to see where we could optimize the most, once complete, we had a short window to accomplish our goals. Once optimized, our performance improved each week.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the CEO and one main account manager, plus a backup person if someone was not free to assist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our outcomes were fantastic, we grew 2,5X in ROAS, 4.6X in Transactions, 4.5X in Revenue and CPA down 61%.

How effective was the workflow between your team and theirs?

We had weekly calls, dashboards to check daily if needed, the team was always available and ready to help. Very effective!

What did you find most impressive or unique about this company?

We're surprised with the results! We had no idea we had the ability to perform this well.

Are there any areas for improvement or something they could have done differently?

I wish we started with them earlier, to get more out of what we did.

BACKGROUND

Introduce your business and what you do there.

Middle Market Information, LLC is a financial information firm. We don’t handle anyone’s money. Rather, we publish news and put on conferences for Wall Street professionals and others in the financial sector. I’m the owner and CEO of the business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dizzain?

We’d bought the business out from a small division of a much larger company. In doing so, we needed to re-platform the business. It had no independent website; it was part of the company’s own infrastructure. We basically had to start from scratch in terms of building something new on our own servers. That’s what we retained Dizzain to help us with.

SOLUTION

What was the scope of their involvement?

They handled front- and backend development for the site. The starting point was a WordPress CMS. It’s the core of everything and the place where our content resides. Our customer database is on the same platform. From there, they built out the back end so our editors could publish content that included images, videos, and text. They also handled UI/UX design. I specified what I wanted things to look like and what functionalities I was seeking. They did a great job contributing ideas to the conversation and using our input to create a solid outcome.

They also implemented Restrict Content Pro as a paywall system. This software helps us maintain our user subscriptions, ensuring that the subscription-based content is only shown to users with active subscriptions to our service. Most of our content sits behind it, but we have some free articles.

The project included a significant migration exercise as well. The business we bought was started in 1965 and had many customers and a 20-year content repository that needed to be ported into our own database. That was a pretty hefty project on its own. They moved all the articles in this database to the new site so that current customers could still access articles from 20 years ago.

What is the team composition?

At first, we worked directly with the owner. He went through the initial spec and strategic overview with me. He then assigned a product manager as our day-to-day contact. The owner also has a partner, whom we dealt with for a small amount of time, during summer vacations. I'm not sure how many other people were working on the project behind the scenes.

How did you come to work with Dizzain?

I found them on Clutch. I went through an RFP and interviewed 8–10 different firms. It was probably too many, but it was a good experience to talk to each one and hear what they thought about the project. Some were within my budget and some were well above.

How much have you invested with them?

Phase one of the project cost between $50,000–$100,000. This was to launch an MVP and migrate the content.

What is the status of this engagement?

We've been working together since August 2020. We launched the site in November 2020, but we’ve added in some new functionality incrementally since then. We decided to launch the site when it was 80% complete to get off of the seller’s system. Now, we’re just finishing the remaining 20%.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

So far, we've been happy with the new site. Comparing it to the old site probably isn’t fair, though. It was a neglected asset run by one product manager in charge of 13 publications. Since this site was nowhere near the top of their portfolio in terms of revenue, the metrics reflect that it got very little attention from them. However, from the point where we took over the old site, page views have increased by 30–40% on the new site. Signups for our free news email have also increased by almost 30%, which is great. They helped us build an ecosystem, taking advantage of the WordPress platform. The site is connected to all our social media channels, so every headline that goes on the website is tweeted and posted on LinkedIn. This synchronization has helped us broaden our online presence.

How did Dizzain perform from a project management standpoint?

Due to a service transition agreement with the seller, we were under a tight timeline. They gave us 100 days of “free rent”, during which they would support us on their site while we got a website together. After that date, we could still retain their services but we’d have to start paying more. That was a major motivator for the project, and they handled it with great dexterity. They were focused on delivering the MVP so we could launch and get off the seller’s site.

Their developers were located in Belarus, the seller's developers were working from India, and our team was based in the US. This geographical spread created an interesting dynamic from a product management and support standpoint. Some things got lost in translation, leading to repetition and delays. They did a good job managing issues stemming from this though.

We used Asana for project management purposes and communicated via Slack, email, and phone calls. Our teams had weekly standups to catch everybody up on the progress and address questions.

What did you find most impressive about them?

I was really pleased with the attention we've received from the owner. I went through about 10 vendors in the RFP, and I removed about half of them immediately. These vendors had me speak with salespeople who wouldn't be involved in the project in the end, which I didn't like. On the other hand, Dizzain’s owner talked to me about similar projects they had completed in the past, which gave me confidence in their ability to meet our needs on this project. They also offer a very fair price. The higher-priced bids typically offered more documentation, though.

Are there any areas they could improve?

We haven't had any major problems with them, but having 24/7 support would be nice. Our time difference was often an issue. They are 7–8 hours ahead of us, which meant that if something went wrong in the middle to late afternoon we would be stuck with it until later that night or the next morning.

Do you have any advice for future clients of theirs?

Going through the functional specificities necessary for your solution with them is really helpful. I made sure to ask questions frequently, put together a detailed statement of work, and spell out project requirements clearly for them. In the end, they delivered the site within the necessary timeframe and incorporated all the features we needed.