What evidence can you share that demonstrates the impact of the engagement?
It's difficult to use our growth as a measure of their success because their performance depends on the budgets we set, which fluctuate aggressively throughout the year. As an example, the budget over fall and winter is often only half of what we allot in spring and summer.
Regardless, JumpFly always hits the ceiling for the maximum number of leads generated given our current price point. From a CPA perspective, it’s been nothing but positive. Our CPA have come down by as much as 50% for some of our portfolios when we moved to JumpFly.
How did JumpFly perform from a project management standpoint?
They’re always available and give clear, technical responses to our queries. If they’re unsure of the answer, they’re upfront about it and usually get back to us within a couple of days.
What did you find most impressive about them?
As touched on earlier, the team is constantly looking forward. By monitoring digital trends, they’ve allowed us to be the first movers in the market, which we’ve definitely taken advantage of. The competition in our industry isn’t necessarily market-savvy, as such many follow our lead. We attribute that to JumpFly letting us know what marketing options are available and which we should test out.
Are there any areas they could improve?
No constructive feedback at this time.
Do you have any advice for potential customers?
Not only do you have to have a core understanding of your business, market, and competition before going all in, but you also need some basics on the marketing landscape. Often companies complain about not getting the most out of their service providers, but it usually boils down to an inability to connect the two together.
That’s not to say that you won’t learn things along the way while working with JumpFly, but having a solid foundation allows for successful integration.