JumpFly

BACKGROUND

Please describe your company and your position there.

I am a marketing consultant for a nonprofit in New York City that serves women and men who are facing an unexpected pregnancy. I provide guidance on client marketing and oversee the advertising strategy for the organization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We partnered with JumpFly to launch our Google Ads campaign that would allow our nonprofit to be more visible in Google searches and ultimately allow more clients to find us.

We wanted to work with a team who was very knowledgable about PPC and would give us guidance on budget, keywords, and overall strategy.

What were your goals for this project?

Our goals were to increase our visibility in a competitive marketplace and increase our client appointments.

SOLUTION

How did you select this vendor?

We had vetted various PPC management companies but ultimately landed with JumpFly as we felt their organization had superior expertise and we also were able to retain the ownership of all our data.

Describe the project in detail.

We started by giving JumpFly a previous keyword list we had used for our Google Ad Grant campaign then we had a lengthier discussion about our services, clients, and language used for ads.

Based on those conversations, JumpFly was able to build out various campaigns with several hundred ad iterations to help increase clicks and bookings. Since then, we continuously make small updates and iterations that improve overall campaign performance.

What was the team composition?

We work directly with a project manager and 1-2 project associates who also provide implementation support. All of our

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall, our client appointments have greatly increased over the past year, which I attribute to our Google Ads and management under JumpFly.

How effective was the workflow between your team and theirs?

Their team has been great to work with. They are prompt on emails and equally fast to make adjustments to campaigns within the same day. When one person is out, there is always someone covering the account so we never have to wait multiple days for a response.

What did you find most impressive about this company?

What I found most impressive about the company was their complete transparency--about pricing, management, and how the data was handled.

Another major offering is allowing us to test various budget changes within a 1-month window without an initial management fee increase. I appreciate the flexibility their team offers.

Are there any areas for improvement?

It would beneficial if the team had more insight and expertise in our exact market, however, their overall PPC knowledge transfers over quite well and we are able to still have positive results.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and owner of Walk-In Lab, LLC. We sell blood tests online directly to customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

I used to run my PPC campaigns myself, but it quickly became too much of a time commitment. So I looked for a third-party to manage my PPC campaigns.

SOLUTION

What was the scope of their involvement? 

JumpFly oversees all of my PPC campaigns for Google Ads, Yahoo, and Bing. They target specific keywords to bid for, identify negative keywords, analyze the competitive landscape, and lead targeted campaigns. 

I’m so happy with their performance that I’m actually expanding our business relationship to include social channels. 

What is the team composition? 

I’ve spoken with a couple of people, but there’s generally a single point person who keeps up with our account. We’ve built a personable relationship, and they help deal with tasks on a daily or weekly basis.

How did you come to work with JumpFly?

I found them through a Google search after testing out about four other providers. Compared to the others, JumpFly had a lot of confidence in their strategy and stressed delivering ROIs. They offered a month-to-month contract model and had better reporting measures.

How much have you invested with them?

I’ve spent at least $72,000.

What is the status of this engagement?

They’ve worked with me since 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

JumpFly has a strong understanding of what our cost per conversion should be to have a good ROI. With their support, we’ve been able to triple our return on ROI. The system basically runs itself, and I have a lot of faith in everything they do based on their metrics alone.

How did JumpFly perform from a project management standpoint?

They’re great to work with. If I have an issue, I know that I can always reach out individually to our point person. We mainly talk through phone and email, but I’ve also conversed with them in person, so it’s a good relationship.

What did you find most impressive about them?

Besides their customer service, the reporting is really good. They’re able to report on our data in a way that our past providers couldn’t.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?
 
Try them out. They’ll work to understand your business goals so that they can offer great customer service and reporting.

BACKGROUND

Please describe your company and your position there.

I am the owner of an east coast retail company, focused primarily on e-commerce. We have been in business since 2014.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We hired Jumpfly to manage our Google PPC. Prior to hiring Jumpfly, we had focused primarily on social media advertising.

What were your goals for this project?

Our broader goals for the project were to increase our reach and brand visibility, ultimately focusing on optimizing conversions and sales.

SOLUTION

How did you select this vendor?

We found Jumpfly via referral from a client who had been with them for 10+years. We interviewed four different companies all together, and chose Jumpfly because of their results-oriented strategies and their constant communication.

Describe the project in detail.

We began the project by providing a list of keywords we thought were relevant to our company. Jumpfly took this list and expanded on it based on thorough research of the marketplace. JumpFly helped us make some website edits to help make the conversion process smoother (for example, eliminating superfluous steps at checkout). Once our website was more well-designed, they began our search campaigns.

What was the team composition?

Our PPC strategy was managed by one JumpFly team member, who we were in constant contact with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For the past year, JumpFly has diligently managed our search PPC strategy. Google has become not only our #1 source of traffic, but also of conversions. This speaks to the effectiveness of their strategy and campaign management. Additionally, their custom reports to us sent on a monthly basis provide valuable data and insights that we use in our business planning.

How effective was the workflow between your team and theirs?

I can't speak highly enough of the relationship with JumpFly. Our emails are always answered promptly and thoughtfully. Whenever we have an issue or a question, they are ready to jump on the case.

What did you find most impressive about this company?

Not only are we very pleased with our results from JumpFly, mainly measured in an increased ROI, but we are also incredibly happy with the relationship we have. Having a team that can answer our questions (and takes the time to do so), is incredibly helpful.

Are there any areas for improvement?

We are very happy with our JumpFly Team!

BACKGROUND

Please describe your company and your position there.

We operate a nationwide dog training company with multiple locations. My position is the chief operating officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We utilize JumpFly to help create, monitor and optimize our monthly PPC.

What were your goals for this project?

Overall goal was to maximize PPC ad to conversion rate and increase business.

SOLUTION

How did you select this vendor?

We searched for vendors over a year long period and found Jumpfly to offer an outstanding level of service at a reasonable price point.

Describe the project in detail.

The project started with us determining the campaigns that were needed for each of our locations. Once created JumpFly monitored the campaigns and optimized their performance.

What was the team composition?

JumpFly has an account manager that handles all communications.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our company realized a large growth in new customers as a result of the project. This allowed us to grow into additional markets and create additional projects with Jumplfy!

How effective was the workflow between your team and theirs?

Communication has always been great as JumpFly handles are requests and helps us realize our goals.

What did you find most impressive about this company?

Their responsiveness to our demands is impressive.

Are there any areas for improvement?

There is always room for improvement, even when things are working great. I think that JumpFly could provide more information on what they optimize and why on each campaign.

BACKGROUND

Introduce your business and what you do there.

Inbound 365 Inc. is a lead generation and lead management company that provides services to a group of manufacturing companies and affiliates.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

Improve ad campaigns and cost per acquisition (CPA) to increase website visitors, and in turn, lead conversions.

SOLUTION

What was the scope of their involvement?

We collaborate with JumpFly to manage the majority of our PPC campaigns on Google and Bing. From a day-to-day perspective, they oversee our budgets, monitor performance and keep us apprised of potential opportunities. We use CPA threshold as a means to measure success, and they adjust our budgets accordingly across the portfolio to maximize lead generation.

They also actively inform us about new digital marketing trends and opportunities on the horizon. Thanks to their strong partnership with Google, we’ve been able to participate in some of Google’s beta programs, which has allowed us to be the first movers in mobile-specific marketing opportunities.

This has been crucial to some of our early success. Now that the mobile environment has become a much bigger part of our business, much of our focus on search and display ads centers on being mobile and tablet friendly. 

How did you come to work with JumpFly?

During our search, we looked at four companies of similar size, with comparable online reviews. After our discovery call with all the service providers, we determined JumpFly would be the right fit for our business.

We temporarily moved away from JumpFly during 2018, in an attempt to integrate our social media platforms with our search and display. The concept was great on paper, but it didn’t result in improved conversion. After an unsuccessful pilot program (8 months), we returned to JumpFly.

How much have you invested with them?

Our monthly spend with JumpFly fluctuates throughout the year. On average we spend between $45,000-$50,000 annually.

What is the status of this engagement?

Indefinite ongoing service. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It's difficult to use our growth as a measure of their success because their performance depends on the budgets we set, which fluctuate aggressively throughout the year. As an example, the budget over fall and winter is often only half of what we allot in spring and summer.

Regardless, JumpFly always hits the ceiling for the maximum number of leads generated given our current price point. From a CPA perspective, it’s been nothing but positive. Our CPA have come down by as much as 50% for some of our portfolios when we moved to JumpFly.

How did JumpFly perform from a project management standpoint?

They’re always available and give clear, technical responses to our queries. If they’re unsure of the answer, they’re upfront about it and usually get back to us within a couple of days. 

What did you find most impressive about them?

As touched on earlier, the team is constantly looking forward. By monitoring digital trends, they’ve allowed us to be the first movers in the market, which we’ve definitely taken advantage of. The competition in our industry isn’t necessarily market-savvy, as such many follow our lead. We attribute that to JumpFly letting us know what marketing options are available and which we should test out.

Are there any areas they could improve?

No constructive feedback at this time.

Do you have any advice for potential customers?

Not only do you have to have a core understanding of your business, market, and competition before going all in, but you also need some basics on the marketing landscape. Often companies complain about not getting the most out of their service providers, but it usually boils down to an inability to connect the two together.

That’s not to say that you won’t learn things along the way while working with JumpFly, but having a solid foundation allows for successful integration.

BACKGROUND

Please describe your company and your position there.

I founded Arkansas Flag and Banner in 1975. In 1995 we began doing business as simply FlagandBanner.com. Today I continue in my career as president and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We hired JumpFly to manage our SEM, ie. Google Adwords, Bing, Yahoo advertising. Prior to that we had been doing it in house and didn't feel we were getting the best results.

For a couple of months we worked with Jumpfly via phone and email. We taught them about our products and customers and they made recommendations which we implemented. Today after about 8 months we are getting a great return on our ad spend and believe with JumpFly's on our team it will continue to grow.

What were your goals for this project?

To continue to learn our customers and grow our sales with the help of JumpFly.

SOLUTION

How did you select this vendor?

They were recommended to me.

Describe the project in detail.

We had a phone call where I explained our company goals and budget. We agreed on the scope of work and price. At first we spoke weekly. Today we speak monthly to review. We communicate mostly by emails to stay abreast of changes happening with Google algorithms.

What was the team composition?

We have a team leader who is a great communicator. She has an assistant who records our phone meetings and emails them to us for our records and then monthly we receive a reports with our sales and advertising analytics.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This past month, in comparison to the same month last year, every metric was better. impressions up, conversions up, yes, spend up, but sales up and ROA better.

How effective was the workflow between your team and theirs?

workflow is good. The Jumpfly team work well together and make a complete team. Their communication with us is not too much or too little.

What did you find most impressive about this company?

The results speak for themselves. I like the honesty with which the team speaks. There were no unrealistic promises, just slow and steady improvement and growth.

Are there any areas for improvement?

I am sure there are but not for us so far.

BACKGROUND

Introduce your business and what you do there.

We are a nationwide chain of pet hotels that runs animal boarding, grooming, day camps, and training services. I’m the chief customer officer, so I oversee all of our marketing and experience functions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jumpfly?

We wanted to drive more acquisitions via the web.

SOLUTION

What was the scope of their involvement?

They manage all of our digital marketing channels. That mostly consists of policing, bidding, and optimizing our presence on Google and Bing.

What is the team composition?

We predominantly work with two people—our account manager, and an account specialist—but sometimes our work also includes a third, more technical lead.

How did you come to work with Jumpfly?

I actually inherited the relationship from the previous marketing team. When I came on board they had been looking for someone that could cost-effectively handle a multi-location site and had just hired Jumpfly to fill that role.

How much have you invested with them?

We’ve invested around $470,000 with Jumpfly in total.

What is the status of this engagement?

We started working with them in November 2017 and are continuing to engage with them for various monthly services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still on the path to optimization, but our ability to track and leverage data has greatly increased since the beginning of our work with Jumpfly. Our return on ad spend, the number of conversions, and the cost per click/conversion are all metrics that we’ve improved over time.

How did Jumpfly perform from a project management standpoint?

They are very communicative and receptive to feedback from us. We had some problems in the beginning with not getting enough data on the work they were doing, but we got a new account manager about a year ago who has been doing a great job. It’s now much easier to see exactly what’s going on and where.

What did you find most impressive about them?

I think they do all the things that make a good provider. That includes bringing ideas to the table and working to continually optimize and let us know how we’ve been trending. Their combination of skills makes them exactly what I would be looking for in this sort of service.

Are there any areas they could improve?

I think since we worked on the problems we had in the beginning and were able to move past them, they’re doing the job very well now.

Do you have any advice for potential customers?

I would just tell people to make sure they establish what they’re looking for in the end, and what data and metrics they want to drive for upfront.

BACKGROUND

Please describe your company and your position there.

Our company manufacturers and re-sells after-market automotive parts and accessories, and has been doing so since 1973. I am the Marketing Manager for this company, and I oversee the growth of the company, advertising, and our sales, and I continuously build our customer base and improve upon our systems.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We hired JumpFly because of their reputation with PPC / Adwords management, because we wanted a team of individuals working on our website, instead of hiring 1 individual who may or may not get the job done (correctly). They manage our Google Adwords account, and our Bing advertising account.

What were your goals for this project?

Our goals are to increase sales, our corporate identity, and to stay ahead of our competitions. Mainly, we seek more clicks into our website in hopes of generating conversions and to stay at the top of Google/Bing searches.

SOLUTION

How did you select this vendor?

Based on the testimonials of successful companies who used JumpFly, their amazing pricing, and dedicated support, we chose to select JumpFly as our PPC / Adwords management company. We considered, and have previously worked with over 6 companies, both local and nationally acclaimed. None have done as great as JumpFly, truly!

Describe the project in detail.

The project started as a learning process for them. They learned all about our company, our products, and our ethics. I find this to be so important, because most companies really don't care, they see you and your company as a number. JumpFly truly understands our passion, products, and goals so that we have a mutual understanding of our goals and expectations. They continue to give us advice about our website and for ways to improve sales, which is something we highly value.

What was the team composition?

We have 2 main account specialists, although there are others in the company I have worked with such as their webmaster who helped me implement changes on the website. They have been helping us for years now and we couldn't be happier with their support and service, we frequently have phone meetings to go over things and I like that we are constantly in sync with what they are doing and their plans and ideas!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am not able to provide specific numbers, however, our sales have immensely increased. There is no doubt that they have helped us to achieve many relevant clicks and many conversions. Because of their efforts, we have more than doubled our revenue and conversions, and it has only gone up over the years working with them. It is a constant battle between our other competitors, but because of JumpFly, we remain at the top!

How effective was the workflow between your team and theirs?

Our communication could not be better, we are always emailing each other back and forth, and we also have phone meetings at least once a month. They are very prompt, and answer your emails very quickly. I literally have no complaints, especially when it comes to communication!

What did you find most impressive about this company?

JumpFly's customer service, overall support, and communication are very impressive. However, obviously the most impressive quality about JumpFly is how they have transformed our company and how they have increased our sales and conversions. I only wish I would have found them many years ago!!!

Are there any areas for improvement?

Honestly, nothing comes to mind. Obviously, sales and conversions can always be better and higher, but the efforts they put in to our account and the effort they put into communication could not be improved in my eyes. I couldn't be more thankful for their help, they understand we are a small company of 50 employees, and that the work they do genuinely helps to improve the lives of us employees at our company and their work truly makes a difference in the lives of others.

BACKGROUND

Please describe your company and your position there.

President of a health care organization specializing in online healthcare education programs, continuing education courses and programs for healthcare professionals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

To manage our Google AdWords campaigns

What were your goals for this project?

1. To conduct market research for competitive placement of google ads
2. to obtain competitive placement of Adwords
3. to maximize budget dollars
4. to increase defined conversions from Adwords

SOLUTION

How did you select this vendor?

I selected this company after working with about 3 others and getting unsatisfactory results. I continued to search for a better company and came upon JumpFly and was drawn in by their comprehensive marketing strategy and presentation. I decided to learn more about them and felt comfortable and optimistic as I began to engage with them. I have now been using them for many years.

Describe the scope of their work in detail.

The company provides us with very comprehensive market research, analysis, Google AdWords placements and ongoing management and ongoing strategy for the management of our entire Google AdWords campaigns. This is done on a daily basis by the company.

What was the team composition?

Started working with their main contact person who was extremely helpful and provided in-depth information on how their team would be structured and how the processes would be implemented and how I would be involved with their team and the amount of communication that I would be receiving.

Then began working with a team of two main leaders and then some other key team members who have been fully engaged and remain so to this day, after many years.

The members have been consistent throughout which has been very helpful. There have not been any changes which has been appreciated. The company certainly treats the client as a team member in all that they do.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The company has been highly effectively in taking over the massive work in researching on an ongoing basis and strategically placing our large Google AdWords Campaigns to allow us to realize a high yield of conversions that have met or often exceed our own monthly established goals for our budgeted campaigns. They have been successful in doubling our conversions from that of the last company that we had worked with.

How effective was the workflow between your team and theirs?

The two team leaders are expert communicators and maintain an excellent flow of communication with me and my staff. Communication is by email and phone conferences as needed. The company supplies us with a very comprehensive monthly report which provides much detail on every aspect of our AdWords campaigns. The main team leader is quick to communicate with suggestions for strategy changes with the campaign when their team feels it will be to our greatest advantage. As such, they communicate frequently with us.

What did you find most impressive about this company?

Their communication and dedication is very impressive but I must say that their ability to produce excellent results is really the most impressive quality of JumpFly. In comparison to other similar companies that I have worked with in the past, they are more dedicated to the client, much superior at communications and just more expert at producing high quality results. Their performance exceeded the other companies significantly.

Are there any areas for improvement?

None at this time

BACKGROUND

Introduce your business and what you do there.

I’m the director of an IT services firm, and we manage web presence and search engine marketing for small to medium-sized businesses, mostly in the Dallas area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We needed an expert in the skillset of managing Google ads. Our client had been using Yellow pages, and we both felt that it wasn’t worth it for them to place ads in spurious directories, so we looked to JumpFly to help funnel more of their budget towards direct advertisement techniques.

SOLUTION

What was the scope of their involvement?

JumpFly manages our Google PPC ad campaigns for a particular client. They act essentially as a member within our own team. In particular, our account manager puts together a monthly summary of their activity on the account which we, in turn, deliver to our client. It’s relatively easy to keep track of since all the PPC management is done through Google AdWords, and it’s a big advantage for us to have her expertise within our own umbrella in that way.

What is the team composition?

We’ve worked with four people over the course of our partnership: our account manager, her manager, and a few previous members in their roles who have since been promoted higher up in their ranks.

How did you come to work with JumpFly?

One of our other clients uses JumpFly for PPC for her custom Styrofoam cups business, and the fact that such a small business was getting such a good return on investment from their ads was a huge signifier to me that they were the right people for our job as well.

How much have you invested with them?

We’ve spent about $69,000.

What is the status of this engagement?

We started in March 2017 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re undoubtedly doing better than our client ever did with their previous advertiser. It’s not directly tied to search rankings, but our site has become more relevant as a result of the advertisements and that in turn has increased our rankings in Google search results. Their work has improved the profile of the company all around.

How did JumpFly perform from a project management standpoint?

They’ve been excellent. Normally they send out an automated report, and that wasn’t enough for us to be able to keep our client updated. We talked to them and they immediately started putting together a report for us on what exactly was changing and where all the money was going so that we could easily explain it as well.

The whole PPC business is incomprehensible to most people, especially if that’s not something you deal with regularly, and it can be easy to waste a lot of money, so it was a big step for us to be able to break everything down that way.

What did you find most impressive about them?

They are just extremely responsive and helpful. Any time I’ve had a question, they’ve always been quick to come up with the correct answer and explain it so that everyone understands.

Are there any areas they could improve?

I would like to see even more frequent, detailed reports, or reports going back farther in our partnership, but what we have is already very helpful.

Do you have any advice for potential customers?

Because of how expensive PPC is, having a professional to deal with this on a day to day basis is absolutely worth their management fee.