JumpFly

BACKGROUND

Introduce your business and what you do there.

I am the VP of marketing for a cybersecurity firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We had been working with a firm for PPC advertising but weren’t satisfied with the results so we wanted a new paid advertising partner.

SOLUTION

What was the scope of their involvement?

JumpFly was responsible for all of our paid advertising. Their team looked into LinkedIn and Bing advertising for us since we already had Google ads. They craft the text of our ads as well and provide us with weekly and monthly metrics. 

What is the team composition?

We had one main point of contact at JumpFly.

How did you come to work with JumpFly?

We found JumpFly on Clutch. After looking through a couple of firms, we found JumpFly and liked that they only focused on PPC, it was intriguing. We had a few conversations with them and got references, then decided to work with them.

How much have you invested with them?

We invest about $36,000 a year, which breaks down into $3,000 a month.

What is the status of this engagement?

Our ongoing engagement with JumpFly began in August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have some industry benchmarks that we keep in mind as we look over metrics. Our teams would provide each other with feedback. For example, we were getting a lot of leads from Bing ads but they weren’t resulting in revenue so we had to make some adjustments.

How did JumpFly perform from a project management standpoint?

The primary on our account is very knowledgeable, but the whole team does a good job. JumpFly is communicative, providing answers any time I ask a question. They dig into my inquiries very quickly.

What did you find most impressive about them?

They’re not focused on anything other than PPC advertising, no SEO or website development. JumpFly has a laser-like focus on what they specialize in instead of trying to do it all.

Are there any areas they could improve?

Their team provides a lot of metrics, but maybe they could look into them a little bit deeper. JumpFly could be a little more proactive in identifying anomalies or areas of concern. 

Do you have any advice for potential customers?

Have a very detailed project plan with key performance metrics in place. That gives you something to hold JumpFly to in terms of performance.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a high0end luxury retail store, selling men’s shoes on the internet.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

Our in-house team was managing our PPC ads, but we knew that we were utilizing tools, like Google Ads, in a very basic way. By working with a team of professionals, we hoped to take our business to the next level.

SOLUTION

What was the scope of their involvement?

They took over everything we were doing, including Google Ads, Google Shopping, Bing, Microsoft Ad Center, Bing Shopping, and Yahoo! First, they conducted an initial review of what they needed. Since then, they constantly rotate in about 40 versions of each ad. Recently, they’ve taken over the management of our other site’s PPC ads.

What is the team composition?

We worked with a setup account specialist to get us started with the initial account review. Since then, we’ve always had an account manager. Although they’re our main point of contact, I know that there are a few people working on our account.

How did you come to work with JumpFly?

We constantly get calls from PPC management companies, but we wanted to make sure we found a partner that knew what they were doing. We did a ton of research online and ultimately selected JumpFly based on their online reviews. Their other clients had goals that were very similar to what we were trying to do. On top of that, JumpFly has been around for years, which was reassuring.

How much have you invested with them?

We’ve spent about $15,000 in total. We had a startup fee of about $1,500, and our monthly fee was $500 per month. However, we recently moved into a new tier and pay $1,000 per month for PPC management.

What is the status of this engagement?

We began working together in August 2017 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We had a pretty ambitious goal, but they’ve met it. Our goal was to have PPC ads cost 15% of the revenue we bring in. They’re top-notch experts and the results we’ve seen are great. In particular, their work with  Google Shopping is outstanding.

JumpFly does things we couldn’t possibly do on our own. Before, I had about 3 variations of an ad, and I changed them up a few times a year. By rotating in so many different versions, they’ve nailed down what works and are able to target specific audiences. Now, I have more time to focus on running the company instead of managing our online ads.

How did JumpFly perform from a project management standpoint?

Communication between our teams is really good. They respond quickly to emails and encourage us to set up appointments if we have any concerns.

What did you find most impressive about them?

They really want the best for their clients. When we changed our monthly fee, they emailed me to set up a discussion instead of just charging us. Based on the work they do for us, we should be in an even higher pay tier than we are now, but they’re very thoughtful. In this discussion, I mentioned our secondary site, and they were willing to manage that site under the same account and within our established advertising budget.

I also mentioned that my family recently had a baby, and they sent us gifts for our newborn. It was very kind and thoughtful, and it was clear that they care about their clients.

Are there any areas they could improve?

I’m not sure how they compare to the rest of the market on cost—I assume there are cheaper options—but, they really are a great value.

Do you have any advice for potential customers?

At the outset, let them know what your goals are and what you expect your ROI to be. Give them as much information about your business and industry—that’s very helpful. We also pinpointed several brands we wanted them to focus on, and that has been effective.

BACKGROUND

Please describe your company and your position there.

I am the Communications and Marketing Director for a guiding service. We offer rafting, hiking, fishing, biking, lodging, equipment rentals and shuttles. Seasonal business. NPS and USFS permittee.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

PPC

What were your goals for this project?

Increase online conversion rate therefore reservations

SOLUTION

How did you select this vendor?

Referral from Zane Ray.

Describe the project in detail.

JF took our existing Google AdWords (and Bing etc) accounts and cleaned them up, optimized them, and reported monthly on our results.

Also monthly they responded to our ideas about what to market, and how much to spend - they were always timely and never acted like our always changing requests were a pain to them!

AND they never complained about our small budget - we are a very small business, with just 3 full time year round employees.

What was the team composition?

Our owner and myself working together with Jeff and Vicki at JF. Great folks, super responsive and easy to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increased conversions, reservations, and revenue

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

The professionalism with which they treated us, despite our lack of formality and our tendency to change our minds and be a bit scatterbrained. 

When you're in small business, you get used to wearing all of the hats, and that can be confusing when you try to translate that to an outside source. JumpFly does a great job translating what we're trying to say.

Are there any areas for improvement?

Now that we've been clients for over a year, we're hoping for a comparison on the year and also with what we were doing before without JF.

BACKGROUND

Please describe your company and your position there.

I am the President of Under the Weather, the inventor and manufacturer of the first pop-up, portable WeatherPod™. Based in Cincinnati, OH we sell our products on our website, on Amazon and also at Walmart, Dick's Sporting Goods and other retailers. I am responsible for setting policy; strategic direction; following our company's Mission; and, profitability.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

Prior to creating an internal marketing team I managed the marketing efforts. We hired JumpFly initially to manage our paid search, SEO and ads for Google. We have since also enlisted their help with Amazon advertising.

What were your goals for this project?

Our goal was to maximize advertising results on the Google and Amazon platforms.

SOLUTION

How did you select this vendor?

They sought us out. We were with a firm for whom we were not seeing results with at the time. We met with several companies before making our decision to go with JumpFly.

Describe the project in detail.

We set ad budgets with our Account Manager and determined KPIs. Initially we had calls weekly and then bi-weekly. We now have calls as needed but always at least one time monthly. They monitor our accounts ongoing and provide strategic direction in addition to monitoring and managing keywords, ad performance and metrics.

What was the team composition?

We have two points of contact, an Account Manager for Google Adwords and and Account Manager for Amazon Ads. Our two contacts, as is the entire team at JumpFly, work collaboratively, sharing account detail, results and information, which provides efficiencies for each party.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our rankings have increased and we are meeting most KPIs. We have an unusual brand being the first to market and having created a new category in Outdoor Sports which brings unique challenges and requires out-of-the-box strategy-- the usual tactics don't always work.

How effective was the workflow between your team and theirs?

Both of our Account Managers are extremely knowledgeable, responsive and proactive.

What did you find most impressive about this company?

Most companies in this space offer cookie-cutter solutions and a rep with average experience and a lot of accounts to manage. We also experienced high turnover with companies we dealt with previously.

JumpFly is relational and looks at the big picture and long term. Their entire team is engaged and is always available. Their rates correspond to the amount we spend monthly but never do you feel there is any pressure to "spend more so they can make more."

Are there any areas for improvement?

We are doing this review because it has been such a positive relationship. Even if/when results are less than desirable we have been able to engage them and get explanations.

BACKGROUND

Please describe your company and your position there.

I am the COO of an e-commerce company that sells handcrafted home storage and decor. We have 5 employees and have had an online presence since 2002, but have been in business since the early 1990s.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

Jumpfly has handled all our PPC campaigns since 2003, including Google, Bing, Yahoo, and Amazon.

What were your goals for this project?

Our goals were brand awareness and generate sales volume with a low CPC.

SOLUTION

How did you select this vendor?

This vendor was selected before my time at the company.

Describe the project in detail.

We rely on Jumpfly to manage all aspects of our PPC campaigns across multiple platforms. This includes campaign creation, keyword selection, bid adjustment, keyword adjustment, and reporting on a monthly basis.

We also have twice monthly calls to discuss any issues or improvements that can be made to the campaigns. Jumpfly also makes us aware of improvements to PPC products or new opportunities to advertise through.

What was the team composition?

We have a single point of contact who is our account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Jumpfly has helped us navigate the PPC world, as we do not have the expertise internally to do do. They have also helped us to grow 4-5x in the last 10 years.

How effective was the workflow between your team and theirs?

Our account manager is very fast to respond to all our questions and requests. They are also proactive in their work.

What did you find most impressive about this company?

After 16 year of working together, the JumpFly team has become an integral part of our team, helping to grow our business.

Are there any areas for improvement?

We do not have any suggestions for improvement.

BACKGROUND

Please describe your company and your position there.

I am the owner and founder of a company that manufactures a minimalist, comfortable, hernia belt called the Comfort-Truss.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

I hired JumpFly to manage my PPC ad campaigns.

What were your goals for this project?

My goals were to create an organized google ad campaign with a with a good return on ad spend without having to worry about the day to day details of account management.

SOLUTION

How did you select this vendor?

I researched companies online, and wanted to go with a company who specialized in PPC campaign management. I had a call with JumpFly, and based on that initial conversation, I knew that they were the company I wanted to use.

The person that I spoke to on the phone did not try to hype up what they could accomplish for me, or try to sell me on the service. He told me the facts, and left it up to me to decide based on the info he gave me. I really appreciated that approach.

Describe the scope of their work in detail.

After I decided to hire them, we had a conference call where they asked me about my goals for the campaign, and really took the time to get to know my brand, the back story, and what my company was all about.

What was the team composition?

I talked with a few people on the initial conference call, but my main point of contact has been Vicki, who is always on top of things, and does a great job.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results have been great, and right within my goals for the campaign.

How effective was the workflow between your team and theirs?

Great

What did you find most impressive about this company?

The thing I found most impressive was the honesty that was shown in my initial phone call with them, and the that they really took the time to understand my brand and target market. Also that were able to create a program that works well, and scale it up as needed.

Are there any areas for improvement?

They do a really good job, and I cannot think of an area that needs improvement.

BACKGROUND

Please describe your company and your position there.

I am a marketing consultant for a nonprofit in New York City that serves women and men who are facing an unexpected pregnancy. I provide guidance on client marketing and oversee the advertising strategy for the organization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We partnered with JumpFly to launch our Google Ads campaign that would allow our nonprofit to be more visible in Google searches and ultimately allow more clients to find us.

We wanted to work with a team who was very knowledgable about PPC and would give us guidance on budget, keywords, and overall strategy.

What were your goals for this project?

Our goals were to increase our visibility in a competitive marketplace and increase our client appointments.

SOLUTION

How did you select this vendor?

We had vetted various PPC management companies but ultimately landed with JumpFly as we felt their organization had superior expertise and we also were able to retain the ownership of all our data.

Describe the project in detail.

We started by giving JumpFly a previous keyword list we had used for our Google Ad Grant campaign then we had a lengthier discussion about our services, clients, and language used for ads.

Based on those conversations, JumpFly was able to build out various campaigns with several hundred ad iterations to help increase clicks and bookings. Since then, we continuously make small updates and iterations that improve overall campaign performance.

What was the team composition?

We work directly with a project manager and 1-2 project associates who also provide implementation support. All of our

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall, our client appointments have greatly increased over the past year, which I attribute to our Google Ads and management under JumpFly.

How effective was the workflow between your team and theirs?

Their team has been great to work with. They are prompt on emails and equally fast to make adjustments to campaigns within the same day. When one person is out, there is always someone covering the account so we never have to wait multiple days for a response.

What did you find most impressive about this company?

What I found most impressive about the company was their complete transparency--about pricing, management, and how the data was handled.

Another major offering is allowing us to test various budget changes within a 1-month window without an initial management fee increase. I appreciate the flexibility their team offers.

Are there any areas for improvement?

It would beneficial if the team had more insight and expertise in our exact market, however, their overall PPC knowledge transfers over quite well and we are able to still have positive results.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and owner of Walk-In Lab, LLC. We sell blood tests online directly to customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

I used to run my PPC campaigns myself, but it quickly became too much of a time commitment. So I looked for a third-party to manage my PPC campaigns.

SOLUTION

What was the scope of their involvement? 

JumpFly oversees all of my PPC campaigns for Google Ads, Yahoo, and Bing. They target specific keywords to bid for, identify negative keywords, analyze the competitive landscape, and lead targeted campaigns. 

I’m so happy with their performance that I’m actually expanding our business relationship to include social channels. 

What is the team composition? 

I’ve spoken with a couple of people, but there’s generally a single point person who keeps up with our account. We’ve built a personable relationship, and they help deal with tasks on a daily or weekly basis.

How did you come to work with JumpFly?

I found them through a Google search after testing out about four other providers. Compared to the others, JumpFly had a lot of confidence in their strategy and stressed delivering ROIs. They offered a month-to-month contract model and had better reporting measures.

How much have you invested with them?

I’ve spent at least $72,000.

What is the status of this engagement?

They’ve worked with me since 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

JumpFly has a strong understanding of what our cost per conversion should be to have a good ROI. With their support, we’ve been able to triple our return on ROI. The system basically runs itself, and I have a lot of faith in everything they do based on their metrics alone.

How did JumpFly perform from a project management standpoint?

They’re great to work with. If I have an issue, I know that I can always reach out individually to our point person. We mainly talk through phone and email, but I’ve also conversed with them in person, so it’s a good relationship.

What did you find most impressive about them?

Besides their customer service, the reporting is really good. They’re able to report on our data in a way that our past providers couldn’t.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?
 
Try them out. They’ll work to understand your business goals so that they can offer great customer service and reporting.

BACKGROUND

Please describe your company and your position there.

I am the owner of an east coast retail company, focused primarily on e-commerce. We have been in business since 2014.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We hired Jumpfly to manage our Google PPC. Prior to hiring Jumpfly, we had focused primarily on social media advertising.

What were your goals for this project?

Our broader goals for the project were to increase our reach and brand visibility, ultimately focusing on optimizing conversions and sales.

SOLUTION

How did you select this vendor?

We found Jumpfly via referral from a client who had been with them for 10+years. We interviewed four different companies all together, and chose Jumpfly because of their results-oriented strategies and their constant communication.

Describe the project in detail.

We began the project by providing a list of keywords we thought were relevant to our company. Jumpfly took this list and expanded on it based on thorough research of the marketplace. JumpFly helped us make some website edits to help make the conversion process smoother (for example, eliminating superfluous steps at checkout). Once our website was more well-designed, they began our search campaigns.

What was the team composition?

Our PPC strategy was managed by one JumpFly team member, who we were in constant contact with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For the past year, JumpFly has diligently managed our search PPC strategy. Google has become not only our #1 source of traffic, but also of conversions. This speaks to the effectiveness of their strategy and campaign management. Additionally, their custom reports to us sent on a monthly basis provide valuable data and insights that we use in our business planning.

How effective was the workflow between your team and theirs?

I can't speak highly enough of the relationship with JumpFly. Our emails are always answered promptly and thoughtfully. Whenever we have an issue or a question, they are ready to jump on the case.

What did you find most impressive about this company?

Not only are we very pleased with our results from JumpFly, mainly measured in an increased ROI, but we are also incredibly happy with the relationship we have. Having a team that can answer our questions (and takes the time to do so), is incredibly helpful.

Are there any areas for improvement?

We are very happy with our JumpFly Team!

BACKGROUND

Please describe your company and your position there.

We operate a nationwide dog training company with multiple locations. My position is the chief operating officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We utilize JumpFly to help create, monitor and optimize our monthly PPC.

What were your goals for this project?

Overall goal was to maximize PPC ad to conversion rate and increase business.

SOLUTION

How did you select this vendor?

We searched for vendors over a year long period and found Jumpfly to offer an outstanding level of service at a reasonable price point.

Describe the project in detail.

The project started with us determining the campaigns that were needed for each of our locations. Once created JumpFly monitored the campaigns and optimized their performance.

What was the team composition?

JumpFly has an account manager that handles all communications.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our company realized a large growth in new customers as a result of the project. This allowed us to grow into additional markets and create additional projects with Jumplfy!

How effective was the workflow between your team and theirs?

Communication has always been great as JumpFly handles are requests and helps us realize our goals.

What did you find most impressive about this company?

Their responsiveness to our demands is impressive.

Are there any areas for improvement?

There is always room for improvement, even when things are working great. I think that JumpFly could provide more information on what they optimize and why on each campaign.