JumpFly

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Mountain Mike’s Tours. My company offers wolf-spotting tours in the Yellowstone Park area. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We hired JumpFly to manage our PPC accounts.

SOLUTION

What was the scope of their involvement? 

For over three years, JumpFly has managed all of our PPC accounts. They focus on optimizing our ad performance, suggesting new ideas to target qualified leads. One of the major changes we’ve done this year was to start advertising about Yellowstone Wolves, which has helped boost our clientele.

What is the team composition? 

Our main points of contact are Mike (President, JumpFly) and Miranda (Senior Account Specialist, JumpFly). Miranda has been incredible on the innovation side. She responds well to changing market conditions and always presents us with different ideas. If it fits within our budget, we usually approve her proposals. 

How did you come to work with JumpFly?

We found them online, and they outperformed all of the other companies that we’d considered. 

How much have you invested with them?

We’ve spent north of $50,000 in total so far, which breaks down to a current $4,000 per month.

What is the status of this engagement?

Their work started in April 2014 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

JumpFly managed to do more in a week than our previous providers did in a month. Thanks to their strategies, we’ve been able to substantially grow our company and revenue. We started out with one functional tourism car and have since expanded to five. Likewise, we’re in current talks with a potential partner that wants to give us about $1,000-worth of business.

How did JumpFly perform from a project management standpoint?

Timeliness is probably their main strength. If there’s something that needs to be fixed, they take care of it by the next day. They’ll even react to changes that I want to talk about as they’re going into a meeting, which is incredible.  Otherwise, we communicate via email and phone.

What did you find most impressive about them?

Being satisfied with their work is an understatement. In my 20 years of being in business, working with JumpFly has been, without a doubt, the best investment that I’ve ever made. They’re not just getting customers; they’re getting the right customers while driving down our cost per acquisition (CPA). We’re currently at 8% cost per ad, which is amazing compared to our competitor’s 40%.

Are there any areas they could improve?

Hardly any relationship is ever perfect. Even Mike and I had some issues in the beginning.

Do you have any advice for potential customers?

You’ll be missing out if you don’t invest with JumpFly and give them a chance to succeed.

BACKGROUND

Please describe your company and your position there.

I am the Office Manager of an online electronics marketplace submitting a review on behalf of the President of the company. We are a family owned ecommerce business that has been working with customers for over 30 years. We are one of the largest online resellers of batteries, chargers, and related accessories. We have retail locations and are an authorized online dealer for many different battery brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We hired JumpFly to take over the management of our paid search from a previous agency.

What were your goals for this project?

Our goals were to get a better return on our ad spends while maintaining our strong online presence.

SOLUTION

How did you select this vendor?

We found JumpFly through an internet search. We did some research and read reviews about their business and decided to give them a shot after speaking with their extremely knowledgeable sales team.

Describe the project in detail.

After signing up with JumpFly we were assigned a designated account management team. We had an initial call with all the team members (I believe four were on the initial call) to discuss strategy, goals and our path for the future.

Since the initial meeting, JumpFly has built out and optimized search and shopping campaigns and has done a fantastic job. We have weekly phone calls to discuss the plan for the upcoming week and the results from the previous week. My team is always available to answer questions or address concerns that I have.

What was the team composition?

We have an Account Director (Jack), an Account Manager (John), a Senior Account Specialist (Miranda) and an Account Specialist (Morgan).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Prior to JumpFly, we were spending a dollar to make a nickle. Now for every dollar we spend on advertising, we make almost six dollars. During our initial call with JumpFly, our ROAS goal was 6 and our ROAS is currently 5.7 with room to improve under JumpFly's management. The performance that our account has seen under JumpFly has been tremendous and far better than anything we ever imagined.

How effective was the workflow between your team and theirs?

The workflow process is awesome. All we have to do is email or call and our request is handled by our team at JumpFly. If they have questions, they will ask and we will clarify.

What did you find most impressive about this company?

No contracts and affordable monthly management fees. With our previous agency, we were locked into a 6 month contract, the management fees were almost double what JumpFly's fees are and our results were dismal. They breathed new life into our digital advertising campaigns.

Are there any areas for improvement?

I wish they would offer more services that we could bundle with our PPC. SEO and landing page development would be awesome!

BACKGROUND

Please describe your company and your position there.

I'm currently the president of the American College of Acupuncture & Oriental Medicine. We are a healthcare education company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We wanted to outsource our Google Adwords and Bingads so that our staff could concentrate on other projects.

What were your goals for this project?

We wanted to have an online presence.

SOLUTION

How did you select this vendor?

They were very responsive and the pricing fit our budget. They also seem very knowledgeable.

Describe the project in detail.

We wanted someone to manage the Google Adwords and Bingads day to day. Our staff did not have the knowledge nor the time to keep up daily with the assessment of pay per click effectiveness.

JumpFly was able to take over and was very honest in decreasing our monthly management fee when it was clear that we didn't need to spend at the rate that we were spending.

What was the team composition?

We had a project team from JumpFly, who was very responsive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our cost for Google ads decreased by half. The marketing was just as effective as when we did it ourselves, but at a much more efficient rate.

How effective was the workflow between your team and theirs?

The workflow was very effective. They were very responsive to our marketing needs and were very flexible.

What did you find most impressive about this company?

They honesty would be the most impressive.

Are there any areas for improvement?

I can't find any areas that they need to improve. I wish they offered more services so that we can bundle some of the other costs that we have.

BACKGROUND

Introduce your business and what you do there.

I am the COO of UZ Marketing. We do commercial printing, business cards, banners, yard signs, and other print marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We work with JumpFly to manage digital marketing and paid advertising campaigns.

SOLUTION

What was the scope of their involvement?

We rely on JumpFly to handle all of our digital marketing. They handle PPC, optimization, and keyword research. They run ads for us on Bing, Facebook, YouTube, Yahoo, and Google services, including Google Shopping. 

What is the team composition?

Lisa (Senior Account Manager, JumpFly) and another teammate work on the PPC efforts. 

How did you come to work with JumpFly?

The owner of our company was searching on Google for a reputable PPC advertising company. He saw that JumpFly was featured as one of the preferred partners and had a solid reputation, so we went with them.

How much have you invested with them?

We invest $400,000–$500,000 in ad spend per year, in addition to $50,000 in PPC management fees.

What is the status of this engagement?

The work started in July 2017 and is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our sales numbers have increased. We also see sales trends when advertising in different industries. For example, we targeted the lawn care industry in the summertime with a campaign, and we saw more sales for lawn care. We know the ads are working.

How did JumpFly perform from a project management standpoint?

JumpFly works as an extension of our in-house team. They are pretty good and work autonomously for the most part.

What did you find most impressive about them?

They’re great at combing through data and making decisions based on that research.

Are there any areas they could improve?

I’d like to see if they could be more open-minded and explore new things without having to be asked.

Do you have any advice for potential customers?

Ideally, you should understand a bit about PPC. Don’t go into it completely blind. Doing some cursory research so you know what you’re getting into it is helpful. JumpFly wants a customer to provide most of the information for them to work with.

BACKGROUND

Please describe your company and your position there.

I am a Marketing Manager for a B2B company in the stone, tile and concrete industries. We are located in Knoxville, Tennessee and have been in business for over 25 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We wanted to grow our internet presence and have a good pay-per-click ROI.

What were your goals for this project?

The main goal was to grow our internet presence and to drive more of our e-commerce website traffic in an effort to increase profitability.

SOLUTION

How did you select this vendor?

We always try to do a thorough research into any company that we want to partner with. We also take into consideration any referrals we may get from other companies we’ve worked with for many years.

Describe the project in detail.

With thousands of products in our offering, we needed someone to help us understand how pay-per-click worked and to help us navigate the inner workings of online advertising. We wanted to pay close attention to the best online practices. We also needed to create and manage our ppc campaigns and make educated decisions on possible changes.

What was the team composition?

We have a devoted management team that we can contact at a moment’s notice. Occasionally, we touch base with the owner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website traffic growth has steadily increased over the years.

How effective was the workflow between your team and theirs?

JumpFly’s team and the people at this organization are great to work with. Always professional, always reachable, and always keeping our best interest in mind.

What did you find most impressive about this company?

Their research capabilities and knowledge of best practices.

Are there any areas for improvement?

They've been legends over the years, and working with them has been an effortless experience. As with anyone or any company, there is always room for improvement. I think that a periodic refresher of how each campaign is being managed and what really matters when looking at the reports, would help us understand the details better.

BACKGROUND

Introduce your business and what you do there.

I’m the director of e-commerce for Entertainment Cruises. We specialize in running dining cruises, sightseeing boat tours and water taxis across the US and Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We used to manage the Google Display Network and Facebook in-house and found it difficult to understand each platform’s algorithms and keep up with all the changes. We engaged JumpFly as our display advertising partner.

SOLUTION

What was the scope of their involvement?

JumpFly uses our internal tools to run display advertising campaigns for our 11 markets and many brands. They access our Google Display Network and Facebook Ads accounts to run day-to-day tasks and deploy every campaign.

We provide the team with a monthly budget, specific objectives to achieve, and particular events we want to promote. They give us weekly updates on each campaign’s progress, and we can create reports on demand directly in the accounts.

They educate our team on display advertising so we can learn as well. JumpFly also provides consulting on paid search campaigns.

How did you come to work with JumpFly?

We wanted a local agency that specialized strictly in digital advertising and paid search. I searched online and read review sites. JumpFly was at the top of many lists and is located in the Chicago metro area, so we chose them.

What is the status of this engagement?

We started working together in April 2018, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure JumpFly’s success by cost per conversion and other metrics as needed based on the campaign goal. The team regularly accomplishes our goals; however, if a campaign isn’t achieving our goals or expectations, they’ll alert us well in advance so we can divert our budget towards more effective methods. We appreciate their proactiveness as well as their excellent results.

How did JumpFly perform from a project management standpoint?

Their internal organization is excellent; JumpFly has a team supervisor, but every member is accountable for their work. If someone is not in the office, they’ll communicate well internally to follow up on their projects. We have weekly meetings to chart progress and recaps to summarize agreed-upon actions in each meeting.

JumpFly also adapts their work style to ours. They listen carefully to our business needs, and they can be highly proactive and reactive when necessary. In addition to alerting us to potential pivots, their team can put together last-minute campaigns if needed

What did you find most impressive about them?

Their team has taken the time to fully understand our brands and give us more informed insights. Their director of social advertising took one of our cruises while visiting a client in New York; she then used her experience to understand our customers’ needs more fully and gave us feedback to tailor our ads and copy.

JumpFly acts as an extension of our marketing team—a true partner rather than a mere third-party vendor. Their highly personalized service leads to valuable discussion and allows us to be more agile as a company.

Are there any areas they could improve?

No, I can’t think of anything. Even when the JumpFly team doesn’t know something, they’ll dig for an answer or provide us with data to inform our decision-making processes.

BACKGROUND

Introduce your business and what you do there.

I’m the director of digital marketing for Discount School Supply, a part of the larger  Excelligence Learning Corporation. We sell school supplies to clients in the early childhood market, like preschools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We needed professional help with paid search. Our goals were to boost our program and improve ROI. Jumpfly freed up some of our internal resources for other efforts and augmented our capabilities.

SOLUTION

What was the scope of their involvement?

We originally brought them on as a partner to run our search engine marketing (SEM) programs. They optimized our ad spend for paid search and helped us clean up and expand our advertising program. 

Currently, the team manages all of our paid search on Google, Amazon, and Bing. We break our efforts down into branded and non-branded campaigns as well as product listing ads.

Since our paid search program has matured, our situation has changed a bit. Our expectations now center around maintaining the ROI and finding smaller growth opportunities to combat the ever-growing competition. Jumpfly has done a good job with these objectives. We've also had them start running our social media advertising across Facebook, Pinterest, and Instagram.

What is the team composition?

I have two primary contacts from the team. Nikki (Account Director, JumpFly) runs our paid search and SEM, while Stephanie (Social Media Director, JumpFly) manages our social media.

How did you come to work with JumpFly?

After conducting some research, we found Jumpfly online along with other agencies. We spoke to their references and felt they were the best fit. We liked that they're a boutique-style agency that uses native tools. In the past, we had worked with a larger agency who ran more generic SEO campaigns that didn't meet our needs.

What is the status of this engagement?

We began working together in June 2016 and have an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Jumpfly's paid search strategy has successfully driven double-digit growth in web traffic year-on-year for our company. They’ve capably met or exceeded every target we've set for them.

How did JumpFly perform from a project management standpoint?

Jumpfly managed the project very well. We work closely with the specific team they dedicated to us. Using an internal reporting system, they track initiatives and provide us with the reporting we need.

They respond to our needs and provide additional insights whenever we need them. They are pretty hands-on and fit our needs as we are also a small team.

What did you find most impressive about them?

As a boutique agency, Jumpfly makes an effort to understand our business and the key metrics we focus on. They come with ideas or suggestions to help us achieve and exceed those goals. The dedicated team they provided are willing to understand and respond appropriately.

Are there any areas they could improve?

Jumpfly can pull reports from all the different platforms we use. They also track metrics using their internal project management system. However, there's always more information we'd like for them to provide us with.

Do you have any advice for potential customers?

Jumpfly tends to work directly in the platforms provided by publishers like Google, Bing, and Facebook. They leverage very specific settings, optimization tools, and strategies that are available on each one.

Many large agencies use aggregation tools to automate bidding, which are not cost-efffective for brand advertising or for driving e-commerce conversions. We appreciate that JumpFly is specialized for e-commerce retailers. They maximize the money we spend and what we get in return.  

BACKGROUND

Introduce your business and what you do there.

I’m an executive assistant for a safety and compliance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We hired JumpFly to help us with our advertising efforts. We wanted to target our customer base more efficiently.

SOLUTION

What was the scope of their involvement?

JumpFly set up and manages our GoogleAds account. They run several PPC campaigns, including on Facebook and other channels.

What is the team composition?

They provide an account manager who serves as our main point of contact.

How did you come to work with JumpFly?

We searched for vendors online. After reaching out to JumpFly, we chose them based on their locality and the quote we received from their team.

How much have you invested with them?

We’ve spent between $25,000–$50,000 on their services.

What is the status of this engagement?

We’ve been working together since 2018 and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Though it’s too early to see many results, we have experienced an increase in site traffic. Our internal team is highly satisfied with JumpFly’s work, so far.

How did JumpFly perform from a project management standpoint?

JumpFly is easy to communicate with—they’ve been great at managing the project. Their team perfectly meets our deadlines. Whenever I have a question, they’re available through phone or email for support.

What did you find most impressive about them?

They have a fantastic ability to bring an idea to fruition and deliver exactly what I ask for. They listen to my needs and stay on target. Additionally, their quick response time is valuable.

Are there any areas they could improve?

There is nothing they could improve on.

Do you have any advice for potential customers?

If you go in with a clear plan and strict deadline, your project manager will help you succeed. Limiting the amount of back-and-forth between ideas and expectations allows JumpFly to do the project more efficiently.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing director at a heating and AC company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

There is a lot of competition in the heating and AC industry and we wanted our brand to stand out. We were looking for a vendor to help us with PPC campaigns.

SOLUTION

What was the scope of their involvement?

They manage our SEO and PPC campaigns. We wanted to see results through both tracked phone calls and monthly reporting, so JumpFly made it possible for us to track the calls. That helps us see our return on investment.

What is the team composition?

I mostly work with Krystal (Senior Account Specialist, JumpFly) and Lisa (Senior Account Manager, JumpFly).

How did you come to work with JumpFly?

We did a Google search for PPC companies and JumpFly came at the top of the search. That was a sign that they were doing their job well, so we decided to hire them.

How much have you invested with them?

We've spent between $20,000–$30,000.

What is the status of this engagement?

We started working with them in December 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our return on investment has nearly doubled after we engaged JumpFly–mostly because we're able to track phone calls. (When someone has a problem with AC or heating, they usually call rather than wait for a response to their online inquiry). Our SEO rankings are also much more noticeable. In addition, we appreciate that we have a very transparent way to see how our ad spend relates to our management fees.

How did JumpFly perform from a project management standpoint?

They're great communicators. We exchange emails two or three times a week to make sure our strategy is in line with our goals. We can reach out to them 24/7 if there is a problem. Also, they're always willing to answer our questions and provide in-depth explanation.

What did you find most impressive about them?

Their reporting is amazing and the return on investment is exactly what we needed.

Are there any areas they could improve?

No. They've done everything we've asked of them. I hope our partnership will last for a very long time.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a liquor licensing business. We are based in Los Angeles but work with buyers and sellers in 15 states.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We were trying to increase our relevance on Google Ads. I tried managing the account for a couple of years but determined that we needed an experienced vendor.

SOLUTION

What was the scope of their involvement?

JumpFly worked with our Google Ads presence from start to finish. They created keywords and designed ads, considering my input. They also did some SEO work based on the recommendation from my account manager, but most of their focus has been on PPC.

What is the team composition?

I started out working with Michael (President, JumpFly). After he was promoted, I began working with Miranda (Senior Account Specialist, JumpFly).

How did you come to work with JumpFly?

I searched for the top SEO companies, and JumpFly was the first hit on Google. After looking at their work, browsing their website, speaking with Michael, and reading reviews, JumpFly stood out from others in the industry.

How much have you invested with them?

We spend $12,000 per year, excluding the advertising cost.

What is the status of this engagement?

I’ve been working with JumpFly for three to five years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

All the campaigns have been completed with care. Their work is worth every penny. My business wouldn’t succeed without their help. We run on their PPC service to target the general public. JumpFly is the number one company in their industry.

How did JumpFly perform from a project management standpoint?

Having such a great relationship with Michael, I was reluctant to work with someone else. Miranda has been nothing but spectacular since day one. Everything I’ve asked for they’ve done.

I’m given a weekly report detailing exact keywords and their clicks. Their team set up analytics on the site, along with specific meta tags that keeps me on top of everything that’s going on. Miranda answers the phone any time I call. I email with them almost daily. I can’t say how much I appreciate Miranda and Michael.

What did you find most impressive about them?

I appreciate the attention JumpFly pays to their customer. They’re readily available to address any of my concerns or discuss their service. JumpFly is the best when it comes to PPC, and I’m proof of it. My business continues to succeed as a result of their expertise.

Are there any areas they could improve?

There’s nothing they can do to improve. JumpFly is continually evolving and learning new aspects in the Google space.