JumpFly

BACKGROUND

Introduce your business and what you do there.

I own an online tie shop. We sell men’s neckties, bow ties, pocket squares, and cufflinks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

As the owner, I spent too much time day-to-day on advertisements, positioning, and marketing campaigns. I hired JumpFly to provide PPC and expected higher returns, increased efficiency, and refined targeted advertising.

SOLUTION

What was the scope of their involvement?

They manage our advertising campaigns on multiple platforms including Facebook, Google, and Bing. JumpFly has implemented a request-based email marketing campaign and made several general recommendations for our website.

The team manages our Facebook account. They’ve guided content creation to achieve continuity between advertisements—such our Facebook page banner—and our landing pages. Recently, JumpFly integrated Squarespace account on our platforms.

What is the team composition?

We work with an account manager and the social media director.

How did you come to work with JumpFly?

We did a Google search and read several vendors’ online reviews. We then narrowed the field to about nine agencies—including JumpFly—and took advantage of their trial offerings. The team had strong communication skills, the best reviews, and most professional and experienced staff. JumpFly was also the most prompt and prepared during our search process.

How much have you invested with them?

We spent between $10,000–$15,000 per month over the last three months. However, we’ve pared down to get efficiencies in line as we scale and redo campaigns. Our 2019 spend will be higher.

What is the status of this engagement?

We started working together in August 2018 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They identified our goals and executed the strategy to achieve those metrics. The email marketing campaign earned incredible returns. JumpFly has implemented and ended campaigns as they continue to refine our paid advertising strategy. We’ve had more success on the search engines than Facebook; results for the latter are no better than before. Although I can’t compare JumpFly’s performance to other vendors, we are pleased that Google and Bing are profitable for us.

How did JumpFly perform from a project management standpoint?

The team communicates their approach—resources required and time spent—clearly. Likewise, JumpFly’s executions are prompt and thorough. Initially, we interacted with the social media director to hand off the Facebook account. We then worked with the account manager on Google and Bing. Overall, we’ve divided our timely evenly between the two resources.

What did you find most impressive about them?

They are excellent communicators. The team keeps us in the loop and is always available to address concerns. JumpFly’s accommodating and adaptable approach makes them feel like part of our team, if not close to friends. They answer our questions with insight and clarity.

Are there any areas they could improve?

We hoped JumpFly’s expertise would increase our return and efficiency on Facebook, but we didn’t experience any lift. However, Facebook has never been great for my business. They do a good job with that platform’s environment.

BACKGROUND

Please describe your company and your position there.

We are a small, three-person law firm specializing in bankruptcy, criminal defense, and family law. I am one of the partners and have been managing the firm’s online marketing for 15 years. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We hired JumpFly for our PPC campaign. 

What were your goals for this project?

We wanted to improve our rankings on Google and Bing through paid advertising. 

SOLUTION

How did you select this vendor?

An online search produced a list of the top 20 ranked PPC companies in the world, with several from Europe, Russia, and China. However, I was thrilled to see that the top-ranking company was Chicago-based JumpFly. 

Describe the project in detail.

After finding them in my search, I contacted them for a general overview of their protocols and policies. Then, because of their proximity to Chicago, I flew to their office to personally visit with the president and his second-in-charge. I understand that most people do this over the phone, but I wanted to meet the team I would be doing business with. I was welcomed with open arms and treated extraordinarily well; I receive the same treatment years later. They developed a strategy for my firm within days and implemented it the same week. We have been very happy ever since.

What was the team composition?

An account manager and JumpFly’s president constantly monitor my account and eagerly welcome input and inquiries. 

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

JumpFly immediately accomplished our goals, doubling our gross income. Simply stated, we are now on page one for our area of practice yet I pay JumpFly much less than I did my previous PPC company, who overpromised, overcharged, and under-delivered. JumpFly is more affordable, more accessible, and, most importantly, more productive. 

How did the JumpFly perform from a project management standpoint?

Their communication is impeccable. I always receive same-day responses from either the president or my account manager, and frequent assessments ensure the campaigns are performing at peak levels. 

What impresses you about the JumpFly?

Their fees are fixed and and completely transparent so I always know where my money is; I never have to worry about them bidding less to Google in order to boost their own profits like my last two vendors did. They are practical and efficient, and working with them has been refreshing. In my experience with various PPC companies over the better part of a decade, JumpFly is the best I have ever worked with.

Are there any areas for improvement?

No. I cannot say enough about the results they have achieved for my firm. In fact, I have highly recommended them to a fellow business owner who is one of my oldest and closest friends.

BACKGROUND

Introduce your business and what you do there.

We sell AEDs, manual defibrillators, and CPR training equipment. I'm the company president.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We wanted to put ads on Google and Bing. We needed a better web presence and contracted them to help us.

SOLUTION

What was the scope of their involvement?

We work with them to create different ads for our products. We established our marketing budget and they took over from there. They essentially manage the whole process. They keep an eye on what is selling and what isn’t and make changes accordingly to get us the highest profit margin. They reword unsuccessful ads to improve their performance and they feature our sales and promotions in our AdWords campaigns.

What is the team composition?

We work directly with a project manager.

How did you come to work with JumpFly?

I worked with them at another company where they did a good job. When we opened our new company, I researched their online ratings and referrals and decided to keep working with them.

How much have you invested with them?

They charge a percentage based upon what we spend on advertising. It’s a sliding scale and I don’t think we’ve spent more than $50,000 on their services over the past couple of years.

What is the status of this engagement?

We started working together in September 2016. They still manage our PPC campaigns.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There is a lot more traffic to our site and our conversion ratio has noticeably gone up. They send us regular reports and we’ve seen good returns on our advertising expenditure.

How did JumpFly perform from a project management standpoint?

They’re always there for us. We don’t talk a lot, but they schedule meetings if we need them and email back and forth on a regular basis.

What did you find most impressive about them?

They understand what we’re looking for and what we need to move forward.

Are there any areas they could improve?

No, they’ve been good for us.

Do you have any advice for potential customers?

Start small and slowly increase your advertising dollars. They’ll do a good job for you.

BACKGROUND

Introduce your business and what you do there.

I work for a small women’s health practice that specializes in miscarriage management and early abortion. We provide our patients with very private and personalized care and focus on being there for our patients, whatever that means for each woman. As a small practice, I do a bit of everything from business coordination to marketing, education, and outreach.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We wanted to build a smarter strategy with our paid media to increase patient numbers and make sure that women were aware of all the options they have. 

SOLUTION

What was the scope of their involvement?

JumpFly conducted an audit on our account to analyze our ads in Google AdWords, and suggest improvements. We were very impressed with what they gave us. Through that and other discussions, they convinced us of their expertise in PPC campaigns, and that that was the aspect we should focus on.

We worked closely with Dain (Account Manager, JumpFly) and while he admits to his main focus being PPC, he makes suggestions that encompass the entire gamut of marketing solutions. He looks at our reports, suggests improvements, and demonstrates that he is invested in the full picture of our business.

He suggested moving our account over to CPA bidding, which uses automatic optimizations to adjust bids and hit the target cost per acquisition. He conducted that transition really strategically across one campaign at a time.

He has also done a lot of work with negative keywords to make sure that we don’t show up in unrelated searches. For example, one of our procedures shares a name with—I believe— a pantyhose brand. Through his work with keywords, Dain made sure that we wouldn’t show up in those search results.

What is the team composition?

We worked most directly with Dain and a separate PPC specialist Austin.

How did you come to work with JumpFly?

Our previous contract was ending and we were researching other companies. We had a few referrals to other agencies but nothing really impressed us until we found JumpFly. We found them through their paid ads below one of their competitors, which demonstrated to us that they really knew what they were doing in the marketing avenue. We reached out to them for more information and decided they would be a good fit.

What is the status of this engagement?

We began working together in November 2017, and have ongoing work.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have specific numbers, but we have noticed more consistency with our patients. There is typically a natural ebb and flow with our patient numbers, but we've seen more stability and increased leads, which was exactly what we were hoping for.

How did JumpFly perform from a project management standpoint?

We mostly communicated with Dain. Originally, we would have weekly meetings but now that things are stable we talk less frequently. He was always available when we needed him, had great follow up and thoughtful responses.

With companies that we’ve worked with in the past, we’ve had to do the bulk of the project management with double checking everything and always initiating communication. That was not the case with JumpFly. We felt very confident working with them.

What did you find most impressive about them?

They really care about what we’re doing, and Dain goes above and beyond what’s expected. He will be the first to say that he’s not a specialist in marketing aspects outside of Pay-Per-Click, but he’s made a lot of helpful suggestions outside his area of expertise and is invested in the project.

JumpFly is also much more available than companies we’ve worked with in the past. Previous companies have been very strict on how much time we spend with them in regards to interactions and billing, but that’s never been the case with JumpFly.

Are there any areas they could improve?

Some of their technical support has been a little slower to respond and take on projects, but that’s the only thing I can think of.

BACKGROUND

Introduce your business and what you do there.

I'm the business analyst for a nonprofit healthcare company in Jacksonville, Fla. Our network includes adult hospitals, as well as a specialized children's hospital, a specialist network, and a primary care network.

My role involves managing consumer online marketing, including all external digital communication, web platforms, microsites, and PPC.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We were looking to ramp up our PPC work more strategically with a vendor. We needed to market our services more effectively and figure out what's most effective in helping our patients find the care that they need.

SOLUTION

What was the scope of their involvement?

We went over our internal progress on PPC with JumpFly, discussing what we were hoping to achieve within our industry. Their team provided keyword and market analysis and other suggestions to find effective solutions for our network.

While JumpFly's team has provided suggestions (i.e., tracking code) for our website, we handle those types of changes on our end.

What is the team composition?

I mainly communicate with Dain Ferrero (Account Manager, JumpFly).

How did you come to work with JumpFly?

My director found them when researching PPC companies. He ultimately chose to work with JumpFly based on their expertise and willingness to be flexible.

What is the status of this engagement?

We've been working with them for about a year, so the relationship has been ongoing since early 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Patient volume increased as a result of one of their campaigns for our convenient care services.

JumpFly has made the transition of significantly increasing our PPC work seamless. They've ensured success through the organization of the verticals they've created on our behalf.

We're still in the process of launching some of our campaigns, but thus far they've been doing a fantastic job managing the budget and making adjustments as needed to increase success in what we're doing.

How did JumpFly perform from a project management standpoint?

Dain did a fantastic job of generating keyword lists. His prior experience in our field has been particularly helpful. He consistently updates me on a monthly basis or more often if necessary.

They communicate clearly, providing recommendations that are both practical and work with our budget. Their team is flexible in finding the best solutions to make sure our campaigns are getting top results.

Dain is quick to respond and has even taken on last minute requests as needed.

What did you find most impressive about them?

JumpFly's ability to be consistent, accessible, and flexible has been key. They're good at sticking to tasks and milestones, while ensuring the staff we work with is consistent. Unlike other vendors, I appreciate that I've always been able to work with the same representative who's already familiar with our needs.

Are there any areas they could improve?

Overall, I wouldn't change anything. It has been a successful first year.

Do you have any advice for potential customers?

Understand your desired goals and metrics for PPC when selecting a vendor. JumpFly has done a tremendous job working to meet our goals.

BACKGROUND

Introduce your business and what you do there.

I'm the general manager of the direct-to-consumer division of a large company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We relaunched our website 1.5 years ago. While we have a strong organic presence in search results, we had only dabbled in pay-per-click [PPC] advertising. We didn't have the time or the expertise to do it in house, so we were looking for a partner to run that program.

SOLUTION

What was the scope of their involvement?

At the initial conversation, they discussed data and keywords that are applicable to our business and products. From there, JumpFly came up with strategies and advertising campaigns that made use of that information.

One challenge is that we have several different products, and they don't have the same popularity or presence in search. Part of the team’s process was finding out—through trial and error—what people are interested in, and using that to determine where to spend PPC dollars.

PPC optimization is ongoing through the use of ad groups, keywords, and remarketing campaigns.

What is the team composition?

I work primarily with an account manager.

How did you come to work with JumpFly?

A company we work with recommended them. We reached out to them to discuss our short- and long-term goals, and how they could help us meet them. We'd previously looked at other companies, but JumpFly was the one that we felt good about.

How much have you invested with them?

We've spent $3,000-$4,000 per month. JumpFly works on a month-to-month rather than a contract basis.

What is the status of this engagement?

Work began in May 2016 and is ongoing. There will be additional websites added to the project in the next few months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

JumpFly is effective at producing a positive return on ad spend dollars. We set a baseline of a 5-to-1 ratio for a return on the ad spend, and they've met or exceeded that goal. For some ad groups, the return has been as high as 15-to-1.

How did JumpFly perform from a project management standpoint?

They’re very responsive and communicative. I have a monthly call with the account manager to review the prior month and discuss strategies for the coming month. We sometimes we have ad hoc calls, and communicate regularly by email. The account manager is very easy to get hold of if I have a question about ad spend direction or budgets.

What did you find most impressive about them?

JumpFly helps us put our ad spend dollars in the places where it will be most effective. Getting a good return on that investment is key to why we continue working together.

One of the other strengths JumpFly brings to the to the table is close partnerships with the top names in PPC advertising. They're “in the know” on new ad features and technologies. By having the opportunity to try things that aren't yet publicly available, they’ve given us a competitive edge.

Do you have any advice for potential customers?

Provide as much information as you can to them on your goals and the problems you're trying to solve. That allows them to really understand your business, and how best to capitalize on it using PPC advertising.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director with Nature Hills Nursery. We have between 10–50 employees and we’re the nation’s largest online garden center, shipping over 500 different trees and shrubs to homeowners across the country.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We wanted to increase performance in our paid search ads. We’d worked with a smaller company in the past, but they weren't producing results.

SOLUTION

What was the scope of their involvement?

They manage our product feed, which is a complex job given the large size of our catalog. Their connections with Google also allow them to help with new search features as they’re developed.

In terms of ad content, I don't have to micromanage. They proactively try out new headlines, ads and and conduct A/B testing.

What is the team dynamic?

We’ve had the same project manager throughout our partnership. I communicate with her directly and she coordinates with their technical team. I can also speak with her assistant if she’s unavailable.

How did you come to work with JumpFly?

I knew of three companies with experience in vertical marketing. I reached out to all three, but JumpFly had more to offer. One of the biggest benefits was their low turnover rate. They maintained the same employees for over 10 years, which says a lot to me.

They also seemed to quickly understand our niche industry. During the research phase, they pointed out a number of opportunities I hadn’t considered, and they connected me with their Google representative, who had nothing but positive things to say.

How much have you invested with them?

Our monthly fees fluctuate since our industry is highly seasonal. We've spent $75,000 over the last year.

What is the status of this engagement?

We started working together in July 2012 and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I gave them an overall minimum ratio to hit in terms of ad revenue versus ad costs. Over the last 12 months, they’ve surpassed that minimum by 20 percent, so I'm thrilled.

How did JumpFly perform from a project management standpoint?

I've had the same account manager since 2012 due to their low turnover. Most of our communication is done through email, though we have half-hour phone calls roughly once a month.

They’re highly responsive and able to fix any technical issues that come up.

What did you find most impressive about them?

One of their biggest advantages is their ability to work independently without constant guidance. I appreciate that I don’t have to micromanage.

They also pay attention to the small details of every ad group.

Are there any areas they could improve?

We currently have a manual system for shifting ad focus if one of our products is out of stock. This means we’re sometimes advertising products that aren’t available when that money could be better spent promoting in-stock items. It would be helpful if JumpFly could automate this process to cut down on waste.

Do you have any advice for potential customers?

Having a productive, one-on-one relationship with the project manager is important to me when working with any agency. When considering vendors, ask who your account manager will be and give that person a call to make sure you can relate to one another.

BACKGROUND

Introduce your business and what you do there.

I'm the Director of Sales and e-commerce for a direct provider of workplace safety products to businesses and consumers.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with JumpFly?

We were in the process of evaluating and replacing our current pay-per-click (PPC) vendor with a smaller agency that had more experience with shopping platforms like Google Shopping. We needed a vendor that would ultimately be a better fit for our organization and objectives.

SOLUTION

What was the scope of their involvement?

JumpFly helped us optimize our Google Shopping presence. The product feed that gets communicated to our company on a daily basis is critical; they analyzed what we were currently doing and suggested and implemented improvements to make that more effective.

They also helped us with keyword research and provided a campaign structure, unlike our previous vendor.

How did you come to work with JumpFly?

We found JumpFly through a web search and decided to work with them as a partner an evaluation process. We had talked to a handful of other agencies but felt that JumpFly’s experience, expertise and culture made them our best option.

How much have you invested with them?

Our monthly fees are currently in the range of $10,000 to $20,000.

What is the status of this engagement?

We’ve been working together since November, 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our PPC program has more than doubled in the time that we've been working with JumpFly. While that’s not entirely attributable to their work, their competencies and the effort they put into our relationship have given us the confidence to increase our advertising aggressively.

Moreover, we’ve found that JumpFly’s flat fee structure is more competitive than other agencies that we’ve vetted or worked with previously.

How did JumpFly perform from a project management standpoint?

The team is responsive, especially concerning any urgent real-time issues that come up. They touch base with us through weekly status calls. If for some reason the primary account manager becomes unavailable, there’s always someone reassigned and available to get back to me right away.

What did you find most impressive about JumpFly?

Their knowledge, expertise (specifically with Google and Bing) and connections within the PPC industry are very strong. As a highly dynamic industry, that’s crucial for staying updated on any changes happening in PPC. In that way, I’ve found working with them to be superior.

Are there any areas JumpFly could improve?

No, they continue to be an excellent partner.

What would you recommend to others considering working with JumpFly in order to get the most out of their experience?

Be sure to clearly communicate what your business objectives and key metrics are, what you want to achieve and how you want to measure it.

Company Responses

BACKGROUND

Please describe your company.

The company is an e-commerce company that sells online, mostly 3G, 4G, and Wi-Fi products and services.

What is your role and responsibilities?

I am the president of the company.

OPPORTUNITY / CHALLENGE

What was your goal for working with JumpFly?

They help with Google advertising right now, with getting our products in front of people for a paid search. They’ve been doing a great job, and we’re also in the process of getting them to do the same kind of campaigns on Bing.

SOLUTION

Please describe the scope of their work.

It was paid search advertising management only.

What was your process for selecting JumpFly with which to work?

We went through three other companies that were total failures; they wouldn’t perform, do what they say, or communicate well. So, we found JumpFly by accident, and they have met all of my requirements. They do a great job. They communicate well. When I need changes, I drop an email, and it gets done. I went through a lot and found them as number four ,and they have delivered.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

It was between $50,000 and $200,000.

What is the current status of the project?

We’ve been using them for a couple years now, and the relationship is ongoing.

RESULTS & FEEDBACK

Do you have any statistics, metrics, or general feedback from the project?

When we were with the other companies, we were spending a lot more, and we were getting less results. After a few months with them, they basically drove our costs down and our results up. It was incredible, and we were very happy.

Is there anything unique about them that really makes them stand out, compared to other companies?

The monthly reporting is really nice. If I look at one page, I can see what was happening last month, or I could dig deep to see the details of it. The reporting was actually one of the things that first drove me to them when I found them. I would say the number one thing is their accessibility and communication. There are times where there’s a change that needs to happen, I need to remove something or add something. I drop my contact there a quick email, and they’ve never dropped the ball.

They always get stuff done when they say they’re going to do it. They’re like a great employee that you don’t have to worry about. They just do what they say they’re going to do, they get it done, and you don’t have to keep an eye on them.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

In the last couple weeks, we’ve noticed that we’re getting more traffic from Bing and Yahoo. I brought it up to our contact, and asked if we could move to Bing and Yahoo because we’re missing out on 25 percent of traffic and opportunities. So, the only thing is, I wish they would have brought that up to me a while ago vs. me having to bring it to their attention. That’s minor as everything has been working very well.

What advice would you give a future client of theirs?

Stop looking and sign up.

BACKGROUND

Introduce your business and what you do there.

I'm the president of a telecommunications company. We're an e-commerce company that sells mostly 3G, 4G, and Wi-Fi products and services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We needed to get our products in front of people with a paid search.

SOLUTION

What was the scope of their involvement?

They help with Google advertising right now, and they've been doing a great job. We're also in the process of getting them to do the same kind of campaigns on Bing.

How did you come to work with JumpFly?

We went through three other companies that were total failures. They wouldn't perform, do what they say, or communicate well. We found JumpFly by accident, and they met all my requirements. They do a great job. I went through a lot and then found them.

How much have you invested with JumpFly?

We spend $50,000 to $200,000 annually.

What is the status of this engagement?

We've been using them for a couple years now [since 2015], and the relationship is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

When we were with the other companies, we were spending much more money and getting fewer results. After a few months with JumpFly, they drove our costs down and our results up. It was incredible, and we're very happy.

How did JumpFly perform from a project management standpoint?

They communicate well. When I need changes, I just send an email, and it gets done.

What did you find most impressive about JumpFly?

The reporting was one of the things that first drove me to them when I found them. If I look at one page, I can see what was happening last month, or I could dig deep to see more details.

I would say the number one thing is their accessibility and communication. There are times when I need to remove or add something. I send my contact a quick email, and they've never dropped the ball. They always get stuff done when they say they're going to do it.

They're like a great employee that you don't have to worry about. They just do what they say they're going to do. They get it done, and you don't have to keep an eye on them.

Are there any areas JumpFly could improve?

In the last couple weeks, we've noticed that we're getting more traffic from Bing and Yahoo. I talked to our contact and asked if we could move to Bing and Yahoo because we're missing out on 25 percent of traffic and opportunities. I wish they would have brought that up to me a while ago versus me having to bring it to their attention. That's minor as everything has been working very well.

What advice would you give a future client of theirs?

Stop looking and sign up.