JumpFly

BACKGROUND

Introduce your business and what you do there.

Inbound 365 Inc. is a lead generation and lead management company that provides services to a group of manufacturing companies and affiliates.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

Improve ad campaigns and cost per acquisition (CPA) to increase website visitors, and in turn, lead conversions.

SOLUTION

What was the scope of their involvement?

We collaborate with JumpFly to manage the majority of our PPC campaigns on Google and Bing. From a day-to-day perspective, they oversee our budgets, monitor performance and keep us apprised of potential opportunities. We use CPA threshold as a means to measure success, and they adjust our budgets accordingly across the portfolio to maximize lead generation.

They also actively inform us about new digital marketing trends and opportunities on the horizon. Thanks to their strong partnership with Google, we’ve been able to participate in some of Google’s beta programs, which has allowed us to be the first movers in mobile-specific marketing opportunities.

This has been crucial to some of our early success. Now that the mobile environment has become a much bigger part of our business, much of our focus on search and display ads centers on being mobile and tablet friendly. 

How did you come to work with JumpFly?

During our search, we looked at four companies of similar size, with comparable online reviews. After our discovery call with all the service providers, we determined JumpFly would be the right fit for our business.

We temporarily moved away from JumpFly during 2018, in an attempt to integrate our social media platforms with our search and display. The concept was great on paper, but it didn’t result in improved conversion. After an unsuccessful pilot program (8 months), we returned to JumpFly.

How much have you invested with them?

Our monthly spend with JumpFly fluctuates throughout the year. On average we spend between $45,000-$50,000 annually.

What is the status of this engagement?

Indefinite ongoing service. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It's difficult to use our growth as a measure of their success because their performance depends on the budgets we set, which fluctuate aggressively throughout the year. As an example, the budget over fall and winter is often only half of what we allot in spring and summer.

Regardless, JumpFly always hits the ceiling for the maximum number of leads generated given our current price point. From a CPA perspective, it’s been nothing but positive. Our CPA have come down by as much as 50% for some of our portfolios when we moved to JumpFly.

How did JumpFly perform from a project management standpoint?

They’re always available and give clear, technical responses to our queries. If they’re unsure of the answer, they’re upfront about it and usually get back to us within a couple of days. 

What did you find most impressive about them?

As touched on earlier, the team is constantly looking forward. By monitoring digital trends, they’ve allowed us to be the first movers in the market, which we’ve definitely taken advantage of. The competition in our industry isn’t necessarily market-savvy, as such many follow our lead. We attribute that to JumpFly letting us know what marketing options are available and which we should test out.

Are there any areas they could improve?

No constructive feedback at this time.

Do you have any advice for potential customers?

Not only do you have to have a core understanding of your business, market, and competition before going all in, but you also need some basics on the marketing landscape. Often companies complain about not getting the most out of their service providers, but it usually boils down to an inability to connect the two together.

That’s not to say that you won’t learn things along the way while working with JumpFly, but having a solid foundation allows for successful integration.

BACKGROUND

Please describe your company and your position there.

I founded Arkansas Flag and Banner in 1975. In 1995 we began doing business as simply FlagandBanner.com. Today I continue in my career as president and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We hired JumpFly to manage our SEM, ie. Google Adwords, Bing, Yahoo advertising. Prior to that we had been doing it in house and didn't feel we were getting the best results.

For a couple of months we worked with Jumpfly via phone and email. We taught them about our products and customers and they made recommendations which we implemented. Today after about 8 months we are getting a great return on our ad spend and believe with JumpFly's on our team it will continue to grow.

What were your goals for this project?

To continue to learn our customers and grow our sales with the help of JumpFly.

SOLUTION

How did you select this vendor?

They were recommended to me.

Describe the project in detail.

We had a phone call where I explained our company goals and budget. We agreed on the scope of work and price. At first we spoke weekly. Today we speak monthly to review. We communicate mostly by emails to stay abreast of changes happening with Google algorithms.

What was the team composition?

We have a team leader who is a great communicator. She has an assistant who records our phone meetings and emails them to us for our records and then monthly we receive a reports with our sales and advertising analytics.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This past month, in comparison to the same month last year, every metric was better. impressions up, conversions up, yes, spend up, but sales up and ROA better.

How effective was the workflow between your team and theirs?

workflow is good. The Jumpfly team work well together and make a complete team. Their communication with us is not too much or too little.

What did you find most impressive about this company?

The results speak for themselves. I like the honesty with which the team speaks. There were no unrealistic promises, just slow and steady improvement and growth.

Are there any areas for improvement?

I am sure there are but not for us so far.

BACKGROUND

Introduce your business and what you do there.

We are a nationwide chain of pet hotels that runs animal boarding, grooming, day camps, and training services. I’m the chief customer officer, so I oversee all of our marketing and experience functions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jumpfly?

We wanted to drive more acquisitions via the web.

SOLUTION

What was the scope of their involvement?

They manage all of our digital marketing channels. That mostly consists of policing, bidding, and optimizing our presence on Google and Bing.

What is the team composition?

We predominantly work with two people—our account manager, and an account specialist—but sometimes our work also includes a third, more technical lead.

How did you come to work with Jumpfly?

I actually inherited the relationship from the previous marketing team. When I came on board they had been looking for someone that could cost-effectively handle a multi-location site and had just hired Jumpfly to fill that role.

How much have you invested with them?

We’ve invested around $470,000 with Jumpfly in total.

What is the status of this engagement?

We started working with them in November 2017 and are continuing to engage with them for various monthly services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still on the path to optimization, but our ability to track and leverage data has greatly increased since the beginning of our work with Jumpfly. Our return on ad spend, the number of conversions, and the cost per click/conversion are all metrics that we’ve improved over time.

How did Jumpfly perform from a project management standpoint?

They are very communicative and receptive to feedback from us. We had some problems in the beginning with not getting enough data on the work they were doing, but we got a new account manager about a year ago who has been doing a great job. It’s now much easier to see exactly what’s going on and where.

What did you find most impressive about them?

I think they do all the things that make a good provider. That includes bringing ideas to the table and working to continually optimize and let us know how we’ve been trending. Their combination of skills makes them exactly what I would be looking for in this sort of service.

Are there any areas they could improve?

I think since we worked on the problems we had in the beginning and were able to move past them, they’re doing the job very well now.

Do you have any advice for potential customers?

I would just tell people to make sure they establish what they’re looking for in the end, and what data and metrics they want to drive for upfront.

BACKGROUND

Please describe your company and your position there.

Our company manufacturers and re-sells after-market automotive parts and accessories, and has been doing so since 1973. I am the Marketing Manager for this company, and I oversee the growth of the company, advertising, and our sales, and I continuously build our customer base and improve upon our systems.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We hired JumpFly because of their reputation with PPC / Adwords management, because we wanted a team of individuals working on our website, instead of hiring 1 individual who may or may not get the job done (correctly). They manage our Google Adwords account, and our Bing advertising account.

What were your goals for this project?

Our goals are to increase sales, our corporate identity, and to stay ahead of our competitions. Mainly, we seek more clicks into our website in hopes of generating conversions and to stay at the top of Google/Bing searches.

SOLUTION

How did you select this vendor?

Based on the testimonials of successful companies who used JumpFly, their amazing pricing, and dedicated support, we chose to select JumpFly as our PPC / Adwords management company. We considered, and have previously worked with over 6 companies, both local and nationally acclaimed. None have done as great as JumpFly, truly!

Describe the project in detail.

The project started as a learning process for them. They learned all about our company, our products, and our ethics. I find this to be so important, because most companies really don't care, they see you and your company as a number. JumpFly truly understands our passion, products, and goals so that we have a mutual understanding of our goals and expectations. They continue to give us advice about our website and for ways to improve sales, which is something we highly value.

What was the team composition?

We have 2 main account specialists, although there are others in the company I have worked with such as their webmaster who helped me implement changes on the website. They have been helping us for years now and we couldn't be happier with their support and service, we frequently have phone meetings to go over things and I like that we are constantly in sync with what they are doing and their plans and ideas!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am not able to provide specific numbers, however, our sales have immensely increased. There is no doubt that they have helped us to achieve many relevant clicks and many conversions. Because of their efforts, we have more than doubled our revenue and conversions, and it has only gone up over the years working with them. It is a constant battle between our other competitors, but because of JumpFly, we remain at the top!

How effective was the workflow between your team and theirs?

Our communication could not be better, we are always emailing each other back and forth, and we also have phone meetings at least once a month. They are very prompt, and answer your emails very quickly. I literally have no complaints, especially when it comes to communication!

What did you find most impressive about this company?

JumpFly's customer service, overall support, and communication are very impressive. However, obviously the most impressive quality about JumpFly is how they have transformed our company and how they have increased our sales and conversions. I only wish I would have found them many years ago!!!

Are there any areas for improvement?

Honestly, nothing comes to mind. Obviously, sales and conversions can always be better and higher, but the efforts they put in to our account and the effort they put into communication could not be improved in my eyes. I couldn't be more thankful for their help, they understand we are a small company of 50 employees, and that the work they do genuinely helps to improve the lives of us employees at our company and their work truly makes a difference in the lives of others.

BACKGROUND

Please describe your company and your position there.

President of a health care organization specializing in online healthcare education programs, continuing education courses and programs for healthcare professionals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

To manage our Google AdWords campaigns

What were your goals for this project?

1. To conduct market research for competitive placement of google ads
2. to obtain competitive placement of Adwords
3. to maximize budget dollars
4. to increase defined conversions from Adwords

SOLUTION

How did you select this vendor?

I selected this company after working with about 3 others and getting unsatisfactory results. I continued to search for a better company and came upon JumpFly and was drawn in by their comprehensive marketing strategy and presentation. I decided to learn more about them and felt comfortable and optimistic as I began to engage with them. I have now been using them for many years.

Describe the scope of their work in detail.

The company provides us with very comprehensive market research, analysis, Google AdWords placements and ongoing management and ongoing strategy for the management of our entire Google AdWords campaigns. This is done on a daily basis by the company.

What was the team composition?

Started working with their main contact person who was extremely helpful and provided in-depth information on how their team would be structured and how the processes would be implemented and how I would be involved with their team and the amount of communication that I would be receiving.

Then began working with a team of two main leaders and then some other key team members who have been fully engaged and remain so to this day, after many years.

The members have been consistent throughout which has been very helpful. There have not been any changes which has been appreciated. The company certainly treats the client as a team member in all that they do.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The company has been highly effectively in taking over the massive work in researching on an ongoing basis and strategically placing our large Google AdWords Campaigns to allow us to realize a high yield of conversions that have met or often exceed our own monthly established goals for our budgeted campaigns. They have been successful in doubling our conversions from that of the last company that we had worked with.

How effective was the workflow between your team and theirs?

The two team leaders are expert communicators and maintain an excellent flow of communication with me and my staff. Communication is by email and phone conferences as needed. The company supplies us with a very comprehensive monthly report which provides much detail on every aspect of our AdWords campaigns. The main team leader is quick to communicate with suggestions for strategy changes with the campaign when their team feels it will be to our greatest advantage. As such, they communicate frequently with us.

What did you find most impressive about this company?

Their communication and dedication is very impressive but I must say that their ability to produce excellent results is really the most impressive quality of JumpFly. In comparison to other similar companies that I have worked with in the past, they are more dedicated to the client, much superior at communications and just more expert at producing high quality results. Their performance exceeded the other companies significantly.

Are there any areas for improvement?

None at this time

BACKGROUND

Introduce your business and what you do there.

I’m the director of an IT services firm, and we manage web presence and search engine marketing for small to medium-sized businesses, mostly in the Dallas area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We needed an expert in the skillset of managing Google ads. Our client had been using Yellow pages, and we both felt that it wasn’t worth it for them to place ads in spurious directories, so we looked to JumpFly to help funnel more of their budget towards direct advertisement techniques.

SOLUTION

What was the scope of their involvement?

JumpFly manages our Google PPC ad campaigns for a particular client. They act essentially as a member within our own team. In particular, our account manager puts together a monthly summary of their activity on the account which we, in turn, deliver to our client. It’s relatively easy to keep track of since all the PPC management is done through Google AdWords, and it’s a big advantage for us to have her expertise within our own umbrella in that way.

What is the team composition?

We’ve worked with four people over the course of our partnership: our account manager, her manager, and a few previous members in their roles who have since been promoted higher up in their ranks.

How did you come to work with JumpFly?

One of our other clients uses JumpFly for PPC for her custom Styrofoam cups business, and the fact that such a small business was getting such a good return on investment from their ads was a huge signifier to me that they were the right people for our job as well.

How much have you invested with them?

We’ve spent about $69,000.

What is the status of this engagement?

We started in March 2017 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re undoubtedly doing better than our client ever did with their previous advertiser. It’s not directly tied to search rankings, but our site has become more relevant as a result of the advertisements and that in turn has increased our rankings in Google search results. Their work has improved the profile of the company all around.

How did JumpFly perform from a project management standpoint?

They’ve been excellent. Normally they send out an automated report, and that wasn’t enough for us to be able to keep our client updated. We talked to them and they immediately started putting together a report for us on what exactly was changing and where all the money was going so that we could easily explain it as well.

The whole PPC business is incomprehensible to most people, especially if that’s not something you deal with regularly, and it can be easy to waste a lot of money, so it was a big step for us to be able to break everything down that way.

What did you find most impressive about them?

They are just extremely responsive and helpful. Any time I’ve had a question, they’ve always been quick to come up with the correct answer and explain it so that everyone understands.

Are there any areas they could improve?

I would like to see even more frequent, detailed reports, or reports going back farther in our partnership, but what we have is already very helpful.

Do you have any advice for potential customers?

Because of how expensive PPC is, having a professional to deal with this on a day to day basis is absolutely worth their management fee.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Mountain Mike’s Tours. My company offers wolf-spotting tours in the Yellowstone Park area. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We hired JumpFly to manage our PPC accounts.

SOLUTION

What was the scope of their involvement? 

For over three years, JumpFly has managed all of our PPC accounts. They focus on optimizing our ad performance, suggesting new ideas to target qualified leads. One of the major changes we’ve done this year was to start advertising about Yellowstone Wolves, which has helped boost our clientele.

What is the team composition? 

Our main points of contact are Mike (President, JumpFly) and Miranda (Senior Account Specialist, JumpFly). Miranda has been incredible on the innovation side. She responds well to changing market conditions and always presents us with different ideas. If it fits within our budget, we usually approve her proposals. 

How did you come to work with JumpFly?

We found them online, and they outperformed all of the other companies that we’d considered. 

How much have you invested with them?

We’ve spent north of $50,000 in total so far, which breaks down to a current $4,000 per month.

What is the status of this engagement?

Their work started in April 2014 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

JumpFly managed to do more in a week than our previous providers did in a month. Thanks to their strategies, we’ve been able to substantially grow our company and revenue. We started out with one functional tourism car and have since expanded to five. Likewise, we’re in current talks with a potential partner that wants to give us about $1,000-worth of business.

How did JumpFly perform from a project management standpoint?

Timeliness is probably their main strength. If there’s something that needs to be fixed, they take care of it by the next day. They’ll even react to changes that I want to talk about as they’re going into a meeting, which is incredible.  Otherwise, we communicate via email and phone.

What did you find most impressive about them?

Being satisfied with their work is an understatement. In my 20 years of being in business, working with JumpFly has been, without a doubt, the best investment that I’ve ever made. They’re not just getting customers; they’re getting the right customers while driving down our cost per acquisition (CPA). We’re currently at 8% cost per ad, which is amazing compared to our competitor’s 40%.

Are there any areas they could improve?

Hardly any relationship is ever perfect. Even Mike and I had some issues in the beginning.

Do you have any advice for potential customers?

You’ll be missing out if you don’t invest with JumpFly and give them a chance to succeed.

BACKGROUND

Please describe your company and your position there.

I am the Office Manager of an online electronics marketplace submitting a review on behalf of the President of the company. We are a family owned ecommerce business that has been working with customers for over 30 years. We are one of the largest online resellers of batteries, chargers, and related accessories. We have retail locations and are an authorized online dealer for many different battery brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We hired JumpFly to take over the management of our paid search from a previous agency.

What were your goals for this project?

Our goals were to get a better return on our ad spends while maintaining our strong online presence.

SOLUTION

How did you select this vendor?

We found JumpFly through an internet search. We did some research and read reviews about their business and decided to give them a shot after speaking with their extremely knowledgeable sales team.

Describe the project in detail.

After signing up with JumpFly we were assigned a designated account management team. We had an initial call with all the team members (I believe four were on the initial call) to discuss strategy, goals and our path for the future.

Since the initial meeting, JumpFly has built out and optimized search and shopping campaigns and has done a fantastic job. We have weekly phone calls to discuss the plan for the upcoming week and the results from the previous week. My team is always available to answer questions or address concerns that I have.

What was the team composition?

We have an Account Director (Jack), an Account Manager (John), a Senior Account Specialist (Miranda) and an Account Specialist (Morgan).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Prior to JumpFly, we were spending a dollar to make a nickle. Now for every dollar we spend on advertising, we make almost six dollars. During our initial call with JumpFly, our ROAS goal was 6 and our ROAS is currently 5.7 with room to improve under JumpFly's management. The performance that our account has seen under JumpFly has been tremendous and far better than anything we ever imagined.

How effective was the workflow between your team and theirs?

The workflow process is awesome. All we have to do is email or call and our request is handled by our team at JumpFly. If they have questions, they will ask and we will clarify.

What did you find most impressive about this company?

No contracts and affordable monthly management fees. With our previous agency, we were locked into a 6 month contract, the management fees were almost double what JumpFly's fees are and our results were dismal. They breathed new life into our digital advertising campaigns.

Are there any areas for improvement?

I wish they would offer more services that we could bundle with our PPC. SEO and landing page development would be awesome!

BACKGROUND

Please describe your company and your position there.

I'm currently the president of the American College of Acupuncture & Oriental Medicine. We are a healthcare education company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We wanted to outsource our Google Adwords and Bingads so that our staff could concentrate on other projects.

What were your goals for this project?

We wanted to have an online presence.

SOLUTION

How did you select this vendor?

They were very responsive and the pricing fit our budget. They also seem very knowledgeable.

Describe the project in detail.

We wanted someone to manage the Google Adwords and Bingads day to day. Our staff did not have the knowledge nor the time to keep up daily with the assessment of pay per click effectiveness.

JumpFly was able to take over and was very honest in decreasing our monthly management fee when it was clear that we didn't need to spend at the rate that we were spending.

What was the team composition?

We had a project team from JumpFly, who was very responsive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our cost for Google ads decreased by half. The marketing was just as effective as when we did it ourselves, but at a much more efficient rate.

How effective was the workflow between your team and theirs?

The workflow was very effective. They were very responsive to our marketing needs and were very flexible.

What did you find most impressive about this company?

They honesty would be the most impressive.

Are there any areas for improvement?

I can't find any areas that they need to improve. I wish they offered more services so that we can bundle some of the other costs that we have.

BACKGROUND

Introduce your business and what you do there.

I am the COO of UZ Marketing. We do commercial printing, business cards, banners, yard signs, and other print marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We work with JumpFly to manage digital marketing and paid advertising campaigns.

SOLUTION

What was the scope of their involvement?

We rely on JumpFly to handle all of our digital marketing. They handle PPC, optimization, and keyword research. They run ads for us on Bing, Facebook, YouTube, Yahoo, and Google services, including Google Shopping. 

What is the team composition?

Lisa (Senior Account Manager, JumpFly) and another teammate work on the PPC efforts. 

How did you come to work with JumpFly?

The owner of our company was searching on Google for a reputable PPC advertising company. He saw that JumpFly was featured as one of the preferred partners and had a solid reputation, so we went with them.

How much have you invested with them?

We invest $400,000–$500,000 in ad spend per year, in addition to $50,000 in PPC management fees.

What is the status of this engagement?

The work started in July 2017 and is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our sales numbers have increased. We also see sales trends when advertising in different industries. For example, we targeted the lawn care industry in the summertime with a campaign, and we saw more sales for lawn care. We know the ads are working.

How did JumpFly perform from a project management standpoint?

JumpFly works as an extension of our in-house team. They are pretty good and work autonomously for the most part.

What did you find most impressive about them?

They’re great at combing through data and making decisions based on that research.

Are there any areas they could improve?

I’d like to see if they could be more open-minded and explore new things without having to be asked.

Do you have any advice for potential customers?

Ideally, you should understand a bit about PPC. Don’t go into it completely blind. Doing some cursory research so you know what you’re getting into it is helpful. JumpFly wants a customer to provide most of the information for them to work with.