Excella PPC

BACKGROUND

Please describe your company and position.

I am the CEO of Online.ua

Describe what your company does in a single sentence.

Online.UA is an independent Ukrainian media and video production.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Increasing digital reach through Google ads (YouTube and the Display Network).
• Increasing digital reach through Meta ads.

SOLUTION

How did you find Excella PPC?

Online Search

Why did you select Excella PPC over others?

High ratings

How many teammates from Excella PPC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Excella PPC is responsible for media buying on the google and Meta. They worked to hit the KPI's of our choice and had done a great job.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Excella PPC had demonstrated strong expertise with the administration of our paid advertising campaigns while meeting or exceeding our ROI and revenue goals. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excella PPC Team was always responsive, curious and driven to deliver results. In every meeting we had an agenda, talking points and metrics on campaigns status with questions on areas of improvement through data.

What was your primary form of communication with Excella PPC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge of Google and Facebook ads was impressive. We had worked with other agencies that had a strategy, but they couldn’t deliver results. Excella PPC, however, told us exactly what they were going to do - and they delivered. We saw the results.

Are there any areas for improvement or something Excella PPC could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner

Describe what your company does in a single sentence.

Digital Media Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Driving appointments to healthcare businesses through Adwords

SOLUTION

How did you find Excella PPC?

Referral

Why did you select Excella PPC over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Excella PPC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Managing Google Adwords for multiple healthcare clients in local state and national campaigns. Also included Google Tag Manager and website conversion integration for all clients. Excella went above and beyond in all ways. They have been wonderful to work with, professional, consistent and exceeded expectations. We look forward to working with them on future projects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Appointment booking conversions from Google Adwords for multiple healthcare clients in local state and national campaigns. Excella went above and beyond in all ways. They have been wonderful to work with, professional, consistent and exceeded expectations. We look forward to working with them on future projects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excella went above and beyond in all ways. They have been wonderful to work with, professional, consistent and exceeded expectations. We look forward to working with them on future projects.

What was your primary form of communication with Excella PPC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were true experts in their field. We were consistently impressed with their knowledge, expertise, and commitment to delivering first-rate results.

Are there any areas for improvement or something Excella PPC could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the MD of ANGELCAB

Describe what your company does in a single sentence.

We produce and sell baby products online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Increase ROI on google ads

SOLUTION

How did you find Excella PPC?

• Online Search

Why did you select Excella PPC over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Excella PPC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Keyword Research: Conduct thorough keyword research to identify high-performing keywords relevant to the business.
• Ad Copywriting: Create compelling and relevant ad copies that entice users to click and take action.
• Ad Group Structuring: Organize campaigns and ad groups logically to ensure ads are closely related to keywords.
• Bid Management: Strategically manage bidding to optimize ad spend and maximize ROI.
• Negative Keyword Implementation: Identify and implement negative keywords to prevent irrelevant clicks.
• Quality Score Improvement: Work on enhancing ad and landing page quality to improve Quality Scores, leading to lower costs and better ad placements.
• A/B Testing: Continuously test different ad variations to identify top-performing elements.
• Conversion Tracking: Implement conversion tracking to measure the effectiveness of ad campaigns in achieving business goals.
• Audience Targeting: Utilize audience targeting options to reach specific user segments effectively.
• Geo-Targeting: Optimize ad delivery based on geographic locations to reach the most relevant audience.
• Ad Extensions: Utilize ad extensions to provide additional information and improve click-through rates.
• Regular Reporting: Provide regular reports on campaign performance, including key metrics such as CTR, CPC, conversion rates, and ROI.
• Budget Management: Monitor and manage budgets to ensure efficient spending and allocate resources to top-performing campaigns.
• Competitor Analysis: Keep an eye on competitors' strategies and adjust ad campaigns accordingly.
• Mobile Optimization: Ensure ads are well-optimized for mobile devices to capture mobile traffic effectively.
• Ad Scheduling: Optimize ad scheduling to display ads at times when the target audience is most active.
• Remarketing: Implement remarketing strategies to re-engage with past website visitors.
• Ad Quality and Compliance: Ensure ads comply with Google's policies and maintain high-quality standards.
• Performance Analysis: Regularly review and analyze ad performance data to make data-driven adjustments and improvements.
• Communication: Maintain clear and open communication with clients or stakeholders, providing updates on campaign progress and recommendations for optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They increased our ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time.

What was your primary form of communication with Excella PPC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Knowledge and attention to detail.

Are there any areas for improvement or something Excella PPC could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and position.

I am the CEO of LocalEyes Video Production

Describe what your company does in a single sentence.

We are a video production company that produces corporate videos.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Increase ROAS
• Increase Leads

SOLUTION

How did you find Excella PPC?

Upwork

Why did you select Excella PPC over others?

High ratings

How many teammates from Excella PPC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Excella PPC ran our Google Ads for us. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Excella PPC was able to drive a higher spend to lead efficiency for us. We were getting higher quality leads from our campaigns. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and always delivered on time.

What was your primary form of communication with Excella PPC?

Email or Messaging App

What did you find most impressive or unique about this company?

They worked quickly and were very responsive. 

Are there any areas for improvement or something Excella PPC could have done differently?

More strategic guidance and collaboration. 

BACKGROUND

Please describe your company and position.

I am the CEO of Sobaken

Describe what your company does in a single sentence.

We produce and sell flea-prevention products for cats and dogs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Improve our Google Ads performance
• Increase conversion rate
• Optimize our ppc strategy

SOLUTION

How did you find Excella PPC?

Online Search

Why did you select Excella PPC over others?

• Great culture fit
• Good value for cost
• Company values aligned
• They were the most honest out of all the providers.

How many teammates from Excella PPC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They completely revamped our Google Ads strategy, including tracking, structure, ads, keywords, and audience targeting. While it took some time, the results were outstanding. These guys really know their stuff.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As an e-commerce business, ROI is our most important metric. The Excella PPC team boosted our ROI by 150% in just three months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently strive to complete their work even earlier than promised.

What was your primary form of communication with Excella PPC?

Virtual Meeting

What did you find most impressive or unique about this company?

Their sense of responsibility and honesty are commendable.

Are there any areas for improvement or something Excella PPC could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of ScalaHosting

Describe what your company does in a single sentence.

ScalaHosting provides scalable cloud hosting, VPS, web hosting, reseller hosting, and email hosting. Trusted by customers from 120+ countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Expand our digital presence through Google Ads, Twitter Ads, and LinkedIn Ads. Set up accurate tracking measurements and website analytics.

SOLUTION

How did you find Excella PPC?

Linkedin

Why did you select Excella PPC over others?

They provide a deep and extremely comprehensive Google Ads, GA4, GTM audit for us.

How many teammates from Excella PPC were assigned to this project?

3-5

Describe the scope of work in detail. Please include a summary of key deliverables.

Excella PPC Agency gave our PPC efforts on the next level. They conducted a comprehensive market research to understand our industry landscape. They then formulated a strategic PPC plan tailored to our business objectives. Their suggestions were on point and totally tailored to our needs. Key deliverables included:

• Keyword analysis
• Ad creatives
• Bid management
• Regular performance and analytics reports to track campaigns effectiveness.

They've significantly boosted the effectiveness and structure of our account.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I was impressed by the communication of the team, Excella PPC excels in project management, ensuring on-time deliveries, effective communication, and adaptability. 

What was your primary form of communication with Excella PPC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Excella PPC's skills, experience, and communication were impressive.

Are there any areas for improvement or something Excella PPC could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Founder of a design agency

Describe what your company does in a single sentence.

London-based design agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• PPC

SOLUTION

How did you find Excella PPC?

• Online Search
• Other

Why did you select Excella PPC over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Excella PPC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ads campaign set up and management for a London-based design agency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Results from Google Ads / PPC campaign - new leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Campaigns were set up and tested quickly. Communication was easy and almost instant. even when on emails. We also had regular calls with frequent updates. 

What was your primary form of communication with Excella PPC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Excella PPC was determined to deliver toward our goals and willing to pivot and change strategy if they didn't work. Also - their knowledge and expertise in Google Adswords

Are there any areas for improvement or something Excella PPC could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Co-Founder of PiTAYA

Describe what your company does in a single sentence.

We creates the perfect swimsuit to stay in the sun

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Improve our digital presence through Google Ads

SOLUTION

How did you find Excella PPC?

Linkedin

Why did you select Excella PPC over others?

They conducted the best Google Ads audit for us

Describe the scope of work in detail. Please include a summary of key deliverables.

Our main goal was to assess our existing Google Ads campaigns, pinpoint untapped opportunities and rectify any errors, formulate a concrete plan, and execute a new strategy, all while managing our account. We're thrilled with the outcomes achieved so far. They've significantly boosted the effectiveness and structure of our account.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their timeliness consistently surpasses our agreed-upon deadlines. Their level of responsibility is truly impressive

What was your primary form of communication with Excella PPC?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed by Excella PPC's communication and attention to detail.

Are there any areas for improvement or something Excella PPC could have done differently?

Not sure

BACKGROUND

Please describe your company and position.

 I am the CEO of an E-Commerce Management Solutions Company

Describe what your company does in a single sentence.

eCommerce management solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Development and management of online ad campaigns

SOLUTION

How did you find Excella PPC?

• Online Search
• Upwork

Why did you select Excella PPC over others?

• High ratings
• Experience

How many teammates from Excella PPC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Excella PPC provides ad strategy, marketing campaigns development and managements services. Their work includes MS and Google ads and merchant accounts management, market analysis, keyword research and budget management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in ROAS and conversion rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Excella PPC team was very responsive and attuned to our needs and provide us with detailed monthly reports, tracking the progress of their work.

What was your primary form of communication with Excella PPC?

Email or Messaging App

What did you find most impressive or unique about this company?

Experience and exquisite attention to details. They exhibited high flexibility and responsiveness to special requests.

Are there any areas for improvement or something Excella PPC could have done differently?

Keep up the good work!

BACKGROUND

Please describe your company and position.

I am the President of Choose Your Life

Describe what your company does in a single sentence.

Ecommerce Reseller

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Excella PPC to accomplish?

• Create and Manage Adwords Campaigns

SOLUTION

How did you find Excella PPC?

Upwork

Why did you select Excella PPC over others?

• High ratings
• Experience

How many teammates from Excella PPC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Yulian who created and managed all of our search engine marketing campaigns including Bing, Adwords, and Shopping campaigns. This included ad creation, bid adjustment, shopping feed maintenance, and conversion tracking through analytics. We had campaigns in USA, Canada, Australia, South America, and Europe.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROAS tracking, CPA, Conversion Rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yulian was very responsive and answered all our questions usually with in a couple hours and never more than one day. Yulian gave us monthly campaign updates to show how we were doing.

What was your primary form of communication with Excella PPC?

Email or Messaging App

What did you find most impressive or unique about this company?

Gave recommendations and executed with out much work needed from me, but made changes when I asked when budgets needed changing or certain campaigns to be focused on.

Are there any areas for improvement or something Excella PPC could have done differently?

Maybe more clear on what work was being done specifically, so I knew we were on same page.