Results Are Everything

Bronze
VERIFIED

HawkSEM is a digital marketing agency that believes Results Are Everything.

HawkSEM helps companies dramatically improve their marketing results through ROI-driven strategies that make clients smile. Smiling is a very good thing.

We are Success Conscious and ROI focused

The HawkSEM team is driven, motivated, and passionate about results. We believe that any digital marketing program can be better. Once a goal is met, another is set — we love helping our clients succeed, then succeed faster. Our beliefs and company culture are the primary factors in our clients’ and our own continued success. Learn more about us at hawksem.com.

What makes us different than all the other agencies out there?

One difference is our ConversionIQ System - our smart way of marketing.

Don’t just drive conversions – drive SMART conversions. With ConversionIQ, our 3-step approach to digital marketing, we focus on QUALITY. We look at what’s driving actual revenue – not just traffic and form completions. From search to sale, our system is built to drive high-quality conversions that continuously improve your bottom line.

 

Our services include:

  • Paid Search (PPC Management)
  • Remarketing & Retargeting
  • Shopping & Feed Management
  • SEO 
  • Paid Social
  • Conversion Rate Optimization
  • Performance Display
  • Amazon Advertising
  • Content Marketing
  • Email Marketing
  • Website Design
  • Landing Page Optimization

 

 
$1,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2006
Show all +
Los Angeles, CA
headquarters
  • 10940 Wilshire Blvd. #1600
    Los Angeles, CA 90024
    United States
other locations
  • United States

Portfolio

Key clients: 

Microsoft, Honda, DirecTV, Verizon, Siemens, Mighty Leaf Tea, CSUN, Wishlist, Campaign Furniture, CultureIQ, Swimsuits Direct, Wyndham Capital, Air Tahiti, Bridgewell Capital, AccuPOS, Phone2Action, Amerisleep, Arena... And many more across SaaS, Financial Services, eCommerce/ Retail, Healthcare, and various other industries. Be our next success story! Contact us at [email protected] or https://hawksem.com/contact-us for a free PPC/SEO/Social Media Advertising Analysis

California State University, Northridge Doubles Qualified Leads While Cutting CPA in Half Image

California State University, Northridge Doubles Qualified Leads While Cutting CPA in Half

California State University, Northridge is a public university in Los Angeles’s San Fernando Valley. The campus is part of the California State University system and was first established in 1958. With a total student enrollment of 40,000, it serves as one of the largest universities in California. CSUN offers a variety of degrees including 134 bachelor programs, master’s degrees in 70 different fields, 3 doctoral

degrees, and 24 teaching credentials. 

 

The Challenge

CSUN’s marketing department knew that having an online presence would continue to be an increasingly important element when it came to connecting with prospective students, filling out under-enrolled programs, and meeting the more intangible goals of awareness-raising and outreach. They decided to partner with an agency to get the results they wanted and, after a competitive vetting process, they chose to work with HawkSEM.

 

The Solution

The HawkSEM team met with CSUN to determine their needs, unique selling points, and performance objectives. From there, they crafted a tailor-made plan to help them achieve their goals. This plan included creating action-oriented ad copy, relevant landing pages, thorough conversion tracking, ad extensions, a strong list of negative keyword, and various remarketing campaigns. 

 

The Results

While partnering with HawkSEM, CSUN was able to: 

  • Drive 50% more qualified leads than their past agency

  • Reduce cost per acquisition (CPA) by more than 50%

  • Increase conversions by 800%

 

About HawkSEM

 

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Learn more at hawksem.com.

 

Microsoft and MileIQ’s Long-Term SEO Plan Expands Global Reach, Increases Organic Site Traffic by 125% Image

Microsoft and MileIQ’s Long-Term SEO Plan Expands Global Reach, Increases Organic Site Traffic by 125%

The mission of MileIQ (mileiq.com) to be the most seamless and stress-free mileage logging mobile app. Acquired by Microsoft in 2015, MileIQ automates the mile-logging process through their precise recording, one-swipe classifications for business or personal travel, and special features that let you customize your log for more accurate deductions and reimbursements.

 

The Challenge

MileIQ wanted to improve their SEO, increasing the year-over-year amount of high-quality organic traffic to their site and app. Their goals included more organic rankings, higher rankings overall, and leveraging higher volume search terms. They knew that more traffic was great, but more high-quality traffic meant conversions — that’s where HawkSEM came in.

 

The Solution

Knowing that better SEO doesn’t just happen overnight, the HawkSEM team undertook various efforts to continuously improve MileIQ’s organic footprint and site traffic. They focused on elements like featured snippets by answering common search questions concisely through in-depth information to gain more authority. The team expanded MileIQ’s global reach to align with new national and international markets through new content and backlink strategies. They also prioritized updating older content, ensuring their site map was accurate, improving page speed, and optimizing their entire website through meta tags, page titles, descriptions, and more.

 

The Results

While partnering with HawkSEM, MileIQ was able to: 

  • Grow year-over-year organic site traffic by 125%

  • Drive nearly 4,000 new first-page keyword rankings

  • Increase organic sessions by 207%

 

About HawkSEM

 

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Learn more at hawksem.com.

 

Swimsuits Direct Sees 80% Increase in ROAS with Paid Search and Google Shopping Image

Swimsuits Direct Sees 80% Increase in ROAS with Paid Search and Google Shopping

Swimsuits Direct (swimsuitsdirect.com) lives up to its name by providing women with an array of quality swimsuit brands and trendy styles at affordable prices. Through the company’s extensive roster of sizes, colors, and cuts, Swimsuits Direct prides itself on having the perfect beach or poolside look for every woman. 

 

The Challenge

Swimsuits Direct was looking for a results-driven SEM agency to help meet their e-commerce sales and achieve their ROI goals, which included increasing year-over-year revenue by 100% and maintaining at least times the return on ad spend. That’s where HawkSEM came in.

 

The Solution

The HawkSEM team met with Swimsuits Direct to determine their customer persona, unique selling points, and performance objectives. From there, they crafted a tailor-made plan to help them achieve their goals. This plan included shopping campaign product segmentation, continuous bid management in response to account for seasonally changing product demand, dynamic search ad segmentation, and various remarketing campaigns.

 

The Results

While partnering with HawkSEM, Swimsuits Direct was able to: 

  • Increase year-over-year SEM revenue by more than 109%

  • Increase month-over-month return on ad spend (ROAS) by 80%

  • Increased their Google Shopping conversion rate by nearly 20%

 

About HawkSEM

 

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Learn more at hawksem.com.

 

Wyndham Capital Mortgage Gains 250% More PPC Conversions Despite Strict FTC Guidelines Image

Wyndham Capital Mortgage Gains 250% More PPC Conversions Despite Strict FTC Guidelines

Wyndham Capital Mortgage (wyndhamcapital.com) has become one of the fastest-growing mortgage companies in the country by helping their customers save money and find the right home loans at the best rate. Whether purchasing or refinancing, Wyndham makes themselves stand out by offering a wide range of mortgage products tailored to their customers’ needs.

 

The Challenge
Wyndham Capital Mortgage wanted to increase the number of high-quality leads they received online. With every aspect of digital marketing, they also had to be careful to adhere to strict FTC guidelines. From ad copy to landing pages, accuracy and clarity were of utmost importance, alongside proper tracking and targeting provisions. That’s where HawkSEM came in.

 

The Solution
HawkSEM restructured Wyndham’s Google Ads account, providing deeper segmentation with more precise ad groups and tailored messaging. The team created custom landing pages and continuously tested ad copy and landing page copy for consistency and optimal performance. HawkSEM also worked closely with them to establish a clear lead score quality so they could optimize not just for conversions, but for quality conversions and more revenue.


The Results
While partnering with HawkSEM, Wyndham Capital Mortgage was able to: 

  • Increase lead volume three times over

  • Increase conversions 250%

  • Decrease cost per lead by 45%

 

About HawkSEM

 

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Learn more at hawksem.com.

 

Campaign Leverages PPC and SEO to Drive 7.5x More Online Revenue While Decreasing Digital Costs Image

Campaign Leverages PPC and SEO to Drive 7.5x More Online Revenue While Decreasing Digital Costs

The Challenge

Campaign wanted to lower their digital marketing costs and increase conversions for their online marketing efforts, but they weren’t sure where to begin or the best course they should take. That’s where HawkSEM came in.

The Solution

The HawkSEM team got Campaign focused on PPC (with an emphasis on Paid Search and Shopping Feeds) and SEO

strategies in tandem. They started off on PPC efforts for brand-focused terms while also building out branded content and quality backlinks to improve their organic rankings. After that, the Hawk team switched their PPC focus from branded terms to non-branded terms, casting a wider net to drive new visitors. PPC efforts introduced new prospects to the brand, while SEO efforts sealed the deal when those visitors returned to the Campaign site.   

The Results

While partnering with HawkSEM, Campaign was able to: 

  • Increase overall online revenue 7.5x year over year

  • Decrease overall digital costs by 68%

  • Reduced cost-per-click (CPC) by more than 30%


About HawkSEM

 

Our mission as an agency is to dramatically improve your digital marketing results. HawkSEM brings a mix of senior industry experts, ConversionIQ (our smart way of marketing to drive more revenue), and constant optimization to transform your paid search, paid social, remarketing, SEO, content marketing, and everything in between. We go above and beyond, working with you to create the perfect digital marketing strategy for your business. Learn more at hawksem.com.

Reviews

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PPC & Lead Gen. for Rewards Software Provider

"They are well on their way to delivering on their promise, and we couldn't be happier about that."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2019 - Ongoing
Project summary: 

HawkSEM manages PPC campaigns to increase the number of quality leads received by an employee rewards software company.

The Reviewer
 
11-50 Employees
 
Denver, Colorado
Director of Strategy, Rewards Software Company
 
Verified
The Review
Feedback summary: 

HawkSEM's comprehensive planning approach, coupled with the team's delivery of regular progress updates, has made for a fruitful engagement. Customers can expect a flexible, professional, and dedicated partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Our software helps companies show appreciation to their employees by making it simple to send meaningful experiential rewards. Organizations we work with are seeing an increased level of happiness, satisfaction, and gratitude in the lifeblood of their employees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HawkSEM?

Digital Marketing

What were your goals for this project?

We were looking for a partner to help us increase the volume of quality leads generated by marketing.

SOLUTION

How did you select this vendor?

We were introduced to Hawk SEM from a peer who happened to know someone at Hawk. We evaluated several different agencies but Hawk left us with confidence that they were the best agency for the job. We started our partnership back in August and haven't looked back!

Describe the scope of their work in detail.

Hawk SEM helps manage PPC ads for Wishlist with a heavy focus on converting high-quality leads for our sales team.

What was the team composition?

We have open and frequent communication with 4 team members at Hawk SEM. Our account manager is our main point of contact, but we find ourselves talking to others who help run the ads on our weekly update call.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In Hawk's proposal, they had given us a monthly conversion goal that they believed we could consistently hit with our budget. They are well on their way to delivering on their promise, and we couldn't be happier about that.

How effective was the workflow between your team and theirs?

The workflow has been seamless. They were proactive on the front end of our partnership and got extremely familiar with our company, brand, and our vision. From there, they've been able to run with little guidance. A weekly check-in helps keep us all aligned.

What did you find most impressive about this company?

They stick to their word, are proactive about gathering information, and make campaign adjustments frequently.

Are there any areas for improvement?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO Strategy for Environmental Non-Profit

“They have the expertise, knowledge, and time to push things forward on their own.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. 2016 - Ongoing
Project summary: 

HawkSEM helped a nonprofit organization fulfill grant requirements. They tidied keyword lists, made the account more identifiable, and helped clean up practices and spending.

The Reviewer
 
10-50 Employees
 
Oakland, California
Communications Director, As You Sow
 
Verified
The Review
Feedback summary: 

Thanks to HawkSEM’s efforts, site traffic more diverse. They were willing to play an independent role and functioned with very little guidance. They understood difficult concepts and maintained an appropriate level of communication.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the communications director of a nonprofit. We work with shareholders on issues like environmental impact or wage inequality and introduce resolutions to move companies toward more ethical standards.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HawkSEM?

Our nonprofit receives a Google grant for our use. In January, the rules changed. We needed to meet a new set of standards to avoid having our grant revoked. We lacked key expertise and wanted a team to help us fulfill some of those requirements.

SOLUTION

What was the scope of their involvement?

One of our biggest issues was our keywords were too broad. We went afoul of the rules and Google rejected a lot of the terms that weren’t directly related to what we do. Hawk helped us get above our required thresholds for traffic and budgetary efficacy. They helped us clean up our practices and change our spending.

They helped us name our account properly so it was more identifiable. They also eliminated bad keywords and other issues so we could move forward with our grant.

What is the team composition?

We mainly interact with Victoria (SEM Manager, HawkSEM).

How did you come to work with HawkSEM?

I worked with them at a previous position and they did a good job. I knew I could give them work and then concentrate on other things. We couldn’t devote a lot of time internally to search engine marketing, so I felt they would be a good fit.

How much have you invested with them?

We’ve spent about $2,500.

What is the status of this engagement?

We started working together around October 2016. The work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest impact is our traffic sources. Before they joined us, our traffic was about 90% referrals. With their help, we’ve diversified our traffic sources. We’re now split evenly between referrals, paid search, organic search, and direct users.

How did HawkSEM perform from a project management standpoint?

They’ve done a great job. I gave them all the information I could and let them get to work. I offered a little guidance for subject matter that was difficult to parse and they picked up very quickly.

What did you find most impressive about them?

We set up the relationship and let them take over the project. I give them directives and particular goals but manage them very little. They have the expertise, knowledge, and time to push things forward on their own.

Are there any areas they could improve?

I don’t have any recommendations. I have exactly the communication I want with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Paid Advertising Strategy for Real Estate Firm

"We've seen an increase in leads from their PPC work."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2013 - Ongoing
Project summary: 

HawkSEM provides PPC and paid advertising services, putting together geotargeting campaigns, assisting with content, helping to improve the web presence.

The Reviewer
 
10-50 Employees
 
Atlanta, Georgia
CEO, Real Estate Firm
 
Verified
The Review
Feedback summary: 

Their work has proven significant, with leads from the site increasing as a result of their efforts. They collaborated effectively, working in partnership with the in-house staff, and always responding to any questions quickly and precisely.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a real estate firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HawkSEM?

We needed help with online advertising. We had previously worked with another company and their promises compared to what they delivered were way off.

SOLUTION

What was the scope of their involvement?

They helped me get all my UIs in order by taking care of some landing pages as well as custom development work. They also helped us make our website presence more efficient to allow for the most conversions. They put campaigns together for me that makes sense in terms of geotargeting where the best spend is for the return. They've also done paid advertising for us, but we stay away from SEO. We worked together on forming a keyword list. I give them the roadmap, but they help with content as well.

What is the team composition?

I'm mostly in contact with Sam (Marketing Director, HawkSEM).

How did you come to work with HawkSEM?

I found them online. I spoke to some of the team about what I was doing, and it seemed like they had a nice balance. PPC isn’t isolated and there are a lot of other factors that go into it.

How much have you invested in them?

We spend around $13,000–$14,000 a year with them.

What is the status of this engagement?

We began working with them in 2013 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The impact of their work has been significant. In general, we've seen an increase in leads from their PPC work.

How did HawkSEM perform from a project management standpoint?

There is no one more responsive than them. If I have a problem, I can get an answer immediately, which is one of the things I like most about them.

What did you find most impressive about them?

They work hand-in-hand with me, trying to figure things out, which is impressive. Some of these projects are complex and they have the ability to help me with other parts such as the landing pages and other things so that I don’t have to go elsewhere. Their response time is amazing which is important for me, especially on the PPC and developer side of things.

Do you have any advice for potential customers?

I've been through the process of looking for a company that handles PPC. Save yourself that difficulty and give them a try. Try them out for three months and you will be super happy with the service.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Paid Search Strategy for Public University

"They hit the ground running, learning what our programs are and fine-tuning the strategy around the keywords in the ad copy."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2014 - Ongoing
Project summary: 

HawkSEM provided SEO strategies to increase the visibility of educational programs. They curated ad copy and relevant keywords for 20 different campaigns and suggested tactics to yield greater Google results.

The Reviewer
 
1,001-5,000 Employees
 
California
Director of Marketing, Public University
 
Verified
The Review
Feedback summary: 

HawkSEM has produced 40% additional leads at a reduced cost per lead when compared to a previous vendor. HawkSEM is mindful of higher education trends in order to develop a greater understanding of the landscape, and their stable project management has been critical to the project’s success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work within the College of Graduate, International, and Midcareer Professionals at a public university on the West Coast. I am the director of marketing and communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HawkSEM?

We were unhappy with the pricing and results of another paid search vendor, so we explored other options.

SOLUTION

What was the scope of their involvement?

We work with them on our Google paid search and some retargeting, as well. We have about 20 different campaigns with them. For our purposes, a campaign correlates to a different program, like a master’s in humanities or a certificate in business, and within each campaign, there is a unique set of keywords, ad copy, and in some cases geotargeting. They help us create the strategy, manage the bidding, and keep toward our target cost per lead.

What is the team composition?

We’ve had the same account managers throughout the course of our relationship.

How did you come to work with HawkSEM?

When we first started working with them, it was on a test basis because we wanted to see results from their work on some of our campaigns compared directly with those same campaigns for our existing vendor. And HawkSEM far outperformed them, so that made me feel comfortable giving them the rest of our programs, as well. We fully transitioned our strategy to them. They also made suggestions for improvements to our landing pages and how we could optimize the language there so that it’s better aligned with the keywords and raise our quality scores to get us better results through Google.

What is the status of this engagement?

We began working together at the end of 2014, and it is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The numbers clearly speak for themselves. They brought in 40% additional leads at a cost per lead that was half that of our previous vendor. They hit the ground running, learning what our programs are, and fine-tuning the strategy around the keywords in the ad copy.

How did HawkSEM perform from a project management standpoint?

We have weekly calls with our account managers. Having the same account managers has been tremendously helpful because they know how we are and what our programs are about. They’re constantly refining our strategy and our messaging, and that wouldn’t be possible if we were constantly being shuffled around. Having consistent management of our campaign has been really crucial to our success. They’re very concerned about our metrics and our costs. They’re respectful of our money and spend it as if it was their own.

What did you find most impressive about them?

I don't know that they have a lot of clients in the higher education space, but that isn't obvious from their results with us. They really ran with it. We gave them a lot of information to understand what our programs are about, and it’s clear they studied that information and used it to create good ad copy and relevant keywords and negative keywords.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    As a public university, cost is always an issue, but they came in at the right price point and provided excellent service.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've recommended them to multiple colleagues.
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
California
ID
C2931680
Date of Formation
Oct 16, 2006
Client Reviews
VERIFIED CLIENT REVIEWS
4
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
November 1, 2019