Loud Mouth Media

Introduce your business and what you do there.

I’m the head of marketing for Smartway2.

What challenge were you trying to address with Loud Mouth Media?

We were trying to increase organic traffic and conversions through SEO and PPC.

What was the scope of their involvement?

Once we described our goals, they came up with a proposal for us. Part of the project included managing and optimizing PPC campaigns, such as Google Ads and Bing Ads. They try to get us the lowest possible conversion cost for us. They test different strategies.

In the SEO aspect of the project, they help us divide existing content and repurpose it into multiple articles to drive organic traffic. They also advise us on keywords and how to optimize out content. We’re now looking into backlink campaign.

What is the team composition?

We work primarily with two people — one on PPC, and another on SEO — and they collaborate with one another quite a bit.

How did you come to work with Loud Mouth Media?

We stumbled upon them online. They’ve won a few awards in the UK. We spoke to several providers, but when we spoke to Loud Mouth Media, we liked their approach and how they presented themselves. We spoke to their commercial lead and they seemed to fit our needs.

How much have you invested with them?

We spent about $15,000–$20,000.

What is the status of this engagement?

We started working with them in November 2019 and we’re still working with them.

What evidence can you share that demonstrates the impact of the engagement? 

Our reports show a significant increase in our organic positioning. More of our pages are rankings in organic search, and our ranking are climbing. Our visibility in organic search has definitely improved. For our PPC campaigns, our cost of conversion is much better. It’s clear that what they’re doing for us works.

How did Loud Mouth Media perform from a project management standpoint?

It’s very good. They’re easy to work with, easy to collaborate with, and they’re responsive. We brainstorm ideas together and they respond to us quickly when we have an issue. I have quite a close relationship with them and we talk every other week. We also talk here and there in between by email and Zoom.

Their pricing is fair and very reasonable. They’ve been very flexible throughout the pandemic.

What did you find most impressive about them?

They’re very straightforward while other agencies we talked to had exaggerated claims. Loud Mouth Media is more down to earth and practical. They don’t use a lot of jargon and they’re never misleading. They’re easy to collaborate with and they make good suggestions.

Are there any areas they could improve?

To be honest, I don’t really have any criticisms. At the beginning, they weren’t very open to backlinking campaigns. They eventually did decide to expand their services to include that. So they’ve been working with us to test that program and have given us a good deal.

Do you have any advice for potential customers?

Have a really clear idea of what you’re trying to achieve. A lot of people just want to pass work to agencies, but you get a much better result when you work together as a team and take each other’s suggestions in consideration.  

Please describe your company and your position there.

Vitropics Limited supplies a female supplement to consumers. I work as a sales manager within our team.

For what projects/services did your company hire Loud Mouth Media?

We hired Loud Mouth to help improve sales on our website through Google ads and to build our presents on social media converting followers into customers.

What were your goals for this project?

We have had different campaigns to see what videos and social media post get most traction. We also wanted to re-target people that have visited our site to convert them to paying customers.

How did you select this vendor?

A friend of mine had used Loud Mouth and felt they had really helped them with there business. So we went on a friend referral.

Describe the scope of their work in detail.

Loud Mouth started by testing the market and looking at who our target market was, once this information was established we then re-targeted these people to convert them to sales.

What was the team composition?

We dealt with three of the team members from Loud Mouth.

Can you share any outcomes from the project that demonstrate progress or success?

Yes, these campaigns converted and we seen a big improvement in sales to our website.

How effective was the workflow between your team and theirs?

I felt the workflow communication was really great, there email responses where always really fast and the team where always open to regular Zoom calls.

What did you find most impressive about this company?

They had a vast knowledge of online sales and we were impressed by how well the campaigns converted.

Are there any areas for improvement?

No we felt that the service was perfect.

Introduce your business and what you do there.

I’m a senior communications specialist for Liberty IT. We are the software house for Liberty Mutual Insurance, and we provide a range of software solutions for Liberty Mutual across the globe.

What challenge were you trying to address with Loud Mouth Media?

We had a website but, especially looking back, it wasn’t great. It didn’t really meet the needs of the company in terms of our positioning in the recruitment market, which is the main focus area of our website.

What was the scope of their involvement?

Our new website was developed about two years ago and at that point, Loud Mouth Media was brought on to do our SEO work, which is very much tied to our branding proposition. Conor (SEO Account Manager) contacts me and makes suggestions. 

It isn’t so much structural website work because it is quite a small website, but he does give us advice on the layout. For example, he lets us know if there is a space where there might be more room for text. In addition to handling keyword tracking, they also do our SEO reports every month. 

Another agency does our advertising campaigns but Loud Mouth Media comes on as an additional partner. They do a lot of our PPC advertising as well when we run campaigns. The team is starting to take on link building work as well, but that’s still in the early stages.

What is the team composition?

We’ve worked with about four people. Conor has been my main point of contact.

How did you come to work with Loud Mouth Media?

I wasn’t with the company at the time when we brought them on. I started in July, and my two predecessors both left at the same time.

How much have you invested in them?

So far, we’ve spent between $15,000–$20,000.

What is the status of this engagement?

Our engagement began at the start of 2018 when the new website was developed. The work is still ongoing, and we are actually looking to potentially move to a different CMS, so we would be taking their advice and recommendations.

What evidence can you share that demonstrates the impact of the engagement?

Their work has been particularly helpful because they are able to give us an outsider’s view whereas I am often so buried in the content and don’t necessarily always see that perspective. We’ve had an excellent, positive, and productive relationship. 

We do a graduate and intern campaign every autumn for student recruitment. We had a really successful campaign just last year where our numbers in terms of applications from students who were applying for roles in the company were through the roof. 

The numbers were more than double what we had the previous year, thanks to Loud Mouth Media’s work. We also have more qualitative measures of success which include developing the working relationship that we have with the team.

How did Loud Mouth Media perform from a project management standpoint?

It is a relatively small project so we just do everything via email and phone calls. We will either go to them or they will come to us as we are not too far away geographically. They come very well prepared for meetings and talk us through the successes. When there have been issues, they’ve been willing to address them. 

We get a monthly report from Loud Mouth Media which we use to look at our organic search rates. We also use it to track certain keywords. Conor meets with me every month to go through the SEO report and makes suggestions about content on the website.

What did you find most impressive about them?

Loud Mouth Media is really easy to work with and very flexible. The team makes suggestions that we never would’ve thought of. Their proactivity and creative insights on different subjects have been extremely helpful. Conor has been absolutely invaluable, and that is not an exaggeration. 

He has been fabulous at explaining everything to me and has suggested training that I could do. He is also a great sounding board, so if I have ideas or suggestions, I can run them past him. This makes everything easy to understand.

Are there any areas they could improve?

No, not that I can think of.

Do you have any advice for potential customers?

Just sit down and have an honest conversation with them. In my first couple of meetings with them, I was very honest that this was all very new. I had done content management in lots of jobs in the past but had neither done SEO and PPC work nor had a budget to spend.

They were great and tailored everything according to my level of knowledge. Have an open conversation at the start about what your expectations are.

Please describe your company and your position there.

I am the Marketing Communications Manager at Andor Technology. We have 370 employees globally and I manage a marketing team of nine staff. I have overall responsibility for all marketing activities undertaken by Andor. Andor Technology is a global leader in the development and manufacture of high performance scientific digital cameras for academic, industrial and government applications.

For what projects/services did your company hire Loud Mouth Media?

We wanted to improve the effectiveness of our Google Ads campaigns by streamlining our ad groups and focusing on priority markets.

What were your goals for this project?

We wanted to build brand presence online, increase traffic, increase the number of conversions (leads) on our website by 30% and reduce our cost per conversion.

How did you select this vendor?

I had worked with the company when I was in a previous role in another organisation. they had delivered excellent results during a number of years. We met with them and were impressed with the proposal they put forward.

Describe the project in detail.

We had a few initial strategy meetings to ensure we were all closely aligned and that the vendor understood the complexities of our products and target markets. They have re-structured our ad groups on Google Ads and have optimised our portfolio.

What was the team composition?

We have an account manager who manages the account on a regular basis and we have regular meetings to monitor progress. The Managing Director and Commercial Director have also stayed in close communication with us to ensure that our expectations are delivered.

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a 30% increase in conversions in a short space of time, meaning the vendor has had a significant impact on our lead generation efforts in a short space of time.

How effective was the workflow between your team and theirs?

The workflow has been great. We have regular weekly account management meetings and our account manager is available on a daily basis to provide additional support. There are clear working arrangements in place to ensure everyone is closely aligned.

What did you find most impressive about this company?

The communication has been extremely good to date. We have also seen instant results, which is not always the case when dealing with external agencies. The rolling contract that we have in place is hugely effective for both parties as it ensure we are constantly driving for improvements on both sides.

Are there any areas for improvement?

I don't think anything could have been done differently.

Introduce your business and what you do there.

I’m the director of marketing for a pizza franchise. We have over 60 stores within Ireland, and we’ve been operating for more than 30 years.

What challenge were you trying to address with Loud Mouth Media?

We engaged Loud Mouth Media because we wanted to increase online sales. We also wanted to manage our relationships with third-parties, like restaurant aggregators and delivery services.

What was the scope of their involvement?

They took over our PPC accounts to lessen our cost per conversion (CPC). We provided Loud Mouth Media with existing data—like important keywords—and they took that to finetune our content to be SEO-sensitive.

They also oversaw our online activity to increase our web exposure, which included implementing Facebook ads. Since our many stores vary in performance, they had to navigate that discrepancy in launching online initiatives.

What is the team composition?

We had an account manager, Mark (Managing Director, Loud Mouth Media) but worked with others as the scope of work expanded.

How did you come to work with Loud Mouth Media?

We released an RFP and picked them because they seemed to be great communicators who could be efficient with our money. We grew confident in their ability to deliver for the services they were offering.

How much have you invested with them?

We spend somewhere around $20,000 every year. The total spend is $50,000–$100,000 which includes the cost for paid advertising.

What is the status of this engagement?

We’ve been working together since 2017 and have an ongoing partnership.

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen online growth; we’ve seen a 20% annual increase in online growth over the last three years. The digital portion of our business has massively increased. Three years ago, 20% of our business was online, and now it’s somewhere around 35%.

How did Loud Mouth Media perform from a project management standpoint?

They’re very strong on this front. They’re meticulous in their initial research, which pays off, because they’re able to deliver exactly what we’re looking for. They also lay out their solutions in a way that’s easy to understand. They’re excellent communicators, which simplifies working with them.

What did you find most impressive about them?

They took the time to understand our business, which we really appreciate. They’re also able to communicate technical concepts to non-technical people. The fact that we’ve increased our media spend with them, year on year, is a testament to their high performance.

Are there any areas they could improve?

No, I don’t think so. If there are any issues, we bring them up with them and they’re addressed.

Do you have any advice for potential customers?

They’re very approachable and knowledgeable. We’ve really had a good experience with them because they’re such good communicators. You should call them and see where it goes.

Introduce your business and what you do there.

I’m the marketing manager for a company called Oroson, and we are an online productivity tool for teams to work together and collaborate more effectively.

What challenge were you trying to address with Loud Mouth Media?

We were trying to generate leads and wanted to run some PPC advertising campaigns, which led us to Loud Mouth Media.

What was the scope of their involvement?

The initial conversation we had centered on what objectives we had, who we were trying to target, and the kind of messaging that we’re trying to get across. They also helped us to get an understanding of the different types of ads that would be suitable for us. We prioritized keywords like productivity, task management, and team collaboration, and some long-tail keywords from that as well.

From there, we went through the process of creating the ads themselves and getting them live. Then, on an ongoing basis, we would evaluate the audience the ads were attracting and make any changes in keywords or messaging to tailor that group.

What is the team composition?

We worked with Kevin (Account Manager, Loud Mouth Media) and had occasional contact with a few people from their team when he was out but primarily channeled all of our communication through him.

How did you come to work with Loud Mouth Media?

I had worked with Loud Mouth Media in a previous role and they have a good reputation as a digital agency. Shortly before we decided to engage an agency for PPC ads, I had attended a Loud Mouth Media event. So when we were considering doing some PPC ads, I contacted them about our campaign.

What is the status of this engagement?

Our project ran from November 2018–July 2019.

What evidence can you share that demonstrates the impact of the engagement?

Our main objective aside from general brand awareness was to generate leads from the campaign. In that regard we were quite successful, averaging around 20 leads per month. Beyond that, the project really helped us get an understanding of most the effective keywords to be targeting and the types of audiences we should be looking to reach.

How did Loud Mouth Media perform from a project management standpoint?

We generally had a weekly call update. For ongoing communication, we used our own platform, Oroson, given that it is specifically designed for that sort of collaboration. We updated our Oroson boards regularly and were able to keep things ongoing depending on what was happening with the campaign at the time. Kevin did a great job managing that and had great attention to detail with our whole account.

What did you find most impressive about them?

Honestly, I think Kevin is a real asset to Loud Mouth Media and is probably representative of their team in general. The personal experience and service that we got from him really stood out to us. It felt more like an extension of our own team rather than working with an external agency.

He was always very interested in making sure we had all the answers we needed and always quickly followed up on all of our conversations and collaboration with the agreed actions. 

Are there any areas they could improve?

No, I would say we’re completely satisfied with their service overall.

Do you have any advice for potential customers?

Just like with any agency, it is important to have an understanding of what your objectives are and then speak to them about the different ways you can deliver on those objectives.

Introduce your business and what you do there.

I’m the head of digital at Belfast Waterfront & Ulster Hall Ltd., a convention center.

What challenge were you trying to address with Loud Mouth Media?

The biggest challenge was reaching our customer base. We had previously relied on traditional methods such as print advertising and brochures. In spite of our efforts, our numbers were falling and our occupancy levels were dropping. We needed a company to help us with digital advertising.

What was the scope of their involvement?

Loud Mouth Media first conducted an audit of our current infrastructure to assess how our website was set up and how we were integrating with things like Google Analytics and Google AdWords. They defined all the measures we needed to track significant activity. Based on the shows we indicated, they explored promotional tactics and identified our target market. 

We initially assumed that PPC was the natural effort to pursue, but Loud Mouth Media recommend against this costly measure. Instead, they recommended a cost-effective alternative that enables us to target people based on search history and intent.

Loud Mouth Media also set up a series of social media ads for Facebook and Instagram. Going forward, we’ve made plans for Twitter and LinkedIn advertising depending on the audience. They help us adjust our campaign tactics and content on an ongoing basis.

What is the team composition? 

The core team from Loud Mouth Media includes four people.  

How did you come to work with Loud Mouth Media?

Loud Mouth Media is regarded as a top online advertising specialist in Northern Ireland. The mobile awards they’ve won justify their reputation.  

After reaching out initially, we ran a couple of campaigns together to see how impactful their work could be. The trial period was very successful, so we ran a more robust tender process and finalized their selection. 

What is the status of this engagement?

We’ve been working together since December 2017.

What evidence can you share that demonstrates the impact of the engagement?

Working with Loud Mouth Media has given us a much more cost-effective way to reach a better-suited audience. We can now target specific people based on their interests. Our web traffic has increased by 98% since we started, and our occupancy rate has risen from 69% to 83%.

We’ve also been selling noticeably more tickets since we started working together. In January 2018, 48% of our sales were through e-commerce. By December 2018, we were conducting 82% of our sales through e-commerce. 

Loud Mouth Media has been integral to establishing an overarching marketing strategy. I’m confident the campaigns will continue to grow over time as the agency becomes even more familiar with our business and operations

How did Loud Mouth Media perform from a project management standpoint?

Loud Mouth Media is very good at project management. We try to meet on a quarterly basis for performance reviews and communicate via email and phone calls. Out of all the agencies I’ve worked with, they’re one of the most efficient. A week has never gone by without hearing from one of their representatives. They send performance reports proactively without us having to ask.
 
During meetings, they recommend new ways to enhance our ad campaigns. The unique consultation they provide based on our proposals has made them stand out since the very beginning. Informed by research, they always consider the best course of action and treat every campaign on an individual basis. 

What did you find most impressive about them?

Loud Mouth Media has specialists on staff for the entire Google Suite of projects and every type of social media. Many agencies lack their strategic abilities. The performance marketing director who attends to our account overall personally oversees how we can improve. 

Looking at the overall web product, they’re quite keen to enhance our website’s functionality and design to optimize conversion rates. Even though they’re not a design agency, they willingly make recommendations.

Are there any areas they could improve?

No, there’s nothing I can think of that they need to improve. 

Do you have any advice for potential customers?

Invest the time and financial resources to ensure your website is fully integrated with the Google Suite of products as well as Twitter, LinkedIn, Instagram, and Facebook. 

In the beginning, we often just wanted to launch the campaign and start seeing results right away. Making the necessary investments from the start set us up for beneficial results in the long term.

Introduce your business and what you do there.

I’m the marketing manager at Apeer Doors, which oversees Lumi Windows. We manufacture custom composite doors and windows across both businesses for trade companies.

What challenge were you trying to address with Loud Mouth Media?

Because we only sell to trade companies, it was difficult for us to secure new business from direct consumers through our websites. There was no sophisticated digital marketing strategy in place, and consumers often couldn’t tell the advantages of our products over our competitors’ at a glance. As a result, we approached Loud Mouth Media to help us increase our brand awareness in the general public and attract more leads through PPC campaigns.

What was the scope of their involvement? 

Loud Mouth Media has helped us develop digital marketing strategies to generate leads. Our goal is to get consumers to click through our websites and browse our products. Once a consumer has an order in mind, they’ll contact a trade company for installation, which drives demand for our business.

To do this, Loud Mouth Media manages our PPC campaigns, creating ads to highlight our products’ features such as energy efficiency, security, and color options. They’ve also advised us on how to restructure our web design to make their ads more effective. This has ranged from identifying specific visual elements to recommending web designers whom they’ve worked with in the past.

We’re currently working with their team to revamp our websites and increase our social efforts. In addition to having them post ads through our Facebook page, we plan to expand their role to include content for Instagram and Twitter. 

What is the team composition?  

When we first started working with them, Mark (Managing Director, Loud Mouth Media) was our main point of contact. Since then, his company has grown considerably, but he still takes the time to check in on us. We now work with Jemma (PPC Account Manager, Loud Mouth Media) who monitors our campaigns and makes adjustments as needed.

How did you come to work with Loud Mouth Media? 

We considered two agencies along with Loud Mouth Media. It was initially difficult for us to get a sense of what we needed because we were so new to digital marketing. When it came to the interviews, we didn’t know what questions to ask nor really understood some of the explanations.

Then, Mark came in and broke everything down in a way that made sense to us. He advised us to start off small, making sure that we felt well-informed and comfortable with the process before ramping up. Since then, our partnership has only continued to evolve.

What is the status of this engagement? 

Their work started in 2006 and is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

All of their efforts, particularly within these past 6–12 months, have generated a considerable number of leads. By increasing public awareness of our products, we’ve encouraged more consumers to place orders through us, which we can then pass along to our trade partners. This has helped strengthen our relationship with those companies because we give them so many leads each week at no charge.

How did Loud Mouth Media perform from a project management standpoint?

Their team keeps in touch on a weekly basis through phone and email, but we also have in-person review meetings every three months. Jemma and Mark will typically meet with us to go over our performance, answer questions, and plan ahead. Afterward, we all relax and share a laugh. If we’re launching a new campaign, we might increase the frequency to once a month to make sure that we’re on track.

If we need advice for our websites or have a concern about our marketing, we just send them an email, and they’re quick to give us their input. It’s great to know that they’re there to support us in case anything goes wrong.

What did you find most impressive about them? 

Not only do they have a clear understanding of digital marketing, but they’re also willing to explain concepts to us in an accessible way. During our meetings, they never try to hide behind big terms to confuse us. Rather, they’re willing to pull up the facts and walk us through each number. By the end of the meeting, everyone understands exactly what’s going on.

Are there any areas they could improve? 

No, I can’t think of anything. They’ve never let us down.

Do you have any advice for potential customers?

Clients are often scared to ask questions when it comes to digital marketing because they’re afraid of sounding uninformed. However, it’s important to be completely open with any agency to avoid surprises. There have been times when we’ve raised seemingly inconsequential issues that could have actually had a serious impact. Loud Mouth Media wouldn’t have realized how important the issue was to us if we hadn’t raised the issue in the first place.

Introduce your business and what you do there.

I’m the sales and marketing manager at Roe Park Resort, a four-star golf and spa destination.

What challenge were you trying to address with Loud Mouth Media?

We wanted to improve our brand awareness and encourage more direct bookings through our website. So, we approached Loud Mouth Media to support us on our digital marketing campaigns.

What was the scope of their involvement?

Loud Mouth Media works closely with us to devise specific digital marketing strategies to bolster our presence. This includes paid search, digital advertising, and social campaigns on Facebook and Instagram. Usually, we provide creative assets, and they oversee the execution. They’ve also advised us on how to best allocate our funds to yield the best ROI.

What is the team composition? 

They’ve assigned a designated point of contact, but I’ve interfaced with about three team members in total. 

How did you come to work with Loud Mouth Media?

We found them through referrals while networking at different events.

How much have you invested with them?

We spend about £25,000 (approximately $33,000 USD) per year.

What is the status of this engagement?

Their work started in 2017 and is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a notable increase in clickthrough rates, impressions, conversions, and revenue.

How did Loud Mouth Media perform from a project management standpoint?

They’re a tactical team, outlining everything in methodical, easy-to-follow plans. As we work through a campaign, they go over our objectives, measurements, and results before offering final suggestions to improve our outputs even further.

What did you find most impressive about them?

Loud Mouth Media's customer service is great compared to previous companies we’ve worked with. They’re eager to ensure that we get the most out of our campaigns, offer ongoing training as needed. On top of that, they’re knowledgeable about changes in the digital marketing scene. 

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?
 
Be specific with your objectives.

Please describe your company and your position there.

I run a marketing consultancy that services Ireland and the UK. We’ve recently started consulting for a gaming organization that runs grassroots video game tournaments.

For what projects/services did your company hire Loud Mouth Media?

We needed an outside vendor for digital marketing, and they provided PPC, display, and social advertising as well as creative graphic design services.

What were your goals for this project?

We wanted to increase brand awareness for our client and expand their geographic reach. We also wanted to convert web traffic to ticket sales.

How did you select this vendor?

I heard Mark (Managing Director, Loud Mouth Media) speak at an industry event and his skills impressed me, so I contacted him through LinkedIn. We considered three other companies before selecting Loud Mouth Media.

Describe the scope of their work in detail.

They recommended strategic targeting of relevant geographic areas. We provided briefing notes and materials and they provided a media schedule and plan in responsive. They also gave us digital statistics and we provided them with feedback.

What was the team composition?

I initially worked with Aedin (Performance Marketing Director, Loud Mouth Media) before Rachel (Social Advertising Account Manager, Loud Mouth Media) took over the project. I then communicated solely with Rachel.

Can you share any outcomes from the project that demonstrate progress or success?

They handled the campaign and consistently optimized it when we were unable to properly track conversions. Their work allowed us to deal with other areas of the event.

How effective was the workflow between your team and theirs?

As with any digital campaign, the project became a bit labor intensive, and we had a lot of work to deal with on our side. We found it difficult to reply to their emails at times, and it would have been ideal if we'd used a project management tool. Regardless, their communication was professional and timely. Rachel brought impressive attention to detail, and the team as a whole was friendly and approachable.

What did you find most impressive about this company?

Their media capabilities and optimization skills made a difference. They used their budget wisely to produce amazing results. I trusted Rachel, in particular, to do everything she could to optimize the campaign and come up with creative ways of maximizing the budget. We were also very impressed with their weekly statistics.

Are there any areas for improvement?

No, we’re completely satisfied.