What evidence can you share that demonstrates the impact of the engagement?
Their work has been particularly helpful because they are able to give us an outsider’s view whereas I am often so buried in the content and don’t necessarily always see that perspective. We’ve had an excellent, positive, and productive relationship.
We do a graduate and intern campaign every autumn for student recruitment. We had a really successful campaign just last year where our numbers in terms of applications from students who were applying for roles in the company were through the roof.
The numbers were more than double what we had the previous year, thanks to Loud Mouth Media’s work. We also have more qualitative measures of success which include developing the working relationship that we have with the team.
How did Loud Mouth Media perform from a project management standpoint?
It is a relatively small project so we just do everything via email and phone calls. We will either go to them or they will come to us as we are not too far away geographically. They come very well prepared for meetings and talk us through the successes. When there have been issues, they’ve been willing to address them.
We get a monthly report from Loud Mouth Media which we use to look at our organic search rates. We also use it to track certain keywords. Conor meets with me every month to go through the SEO report and makes suggestions about content on the website.
What did you find most impressive about them?
Loud Mouth Media is really easy to work with and very flexible. The team makes suggestions that we never would’ve thought of. Their proactivity and creative insights on different subjects have been extremely helpful. Conor has been absolutely invaluable, and that is not an exaggeration.
He has been fabulous at explaining everything to me and has suggested training that I could do. He is also a great sounding board, so if I have ideas or suggestions, I can run them past him. This makes everything easy to understand.
Are there any areas they could improve?
No, not that I can think of.
Do you have any advice for potential customers?
Just sit down and have an honest conversation with them. In my first couple of meetings with them, I was very honest that this was all very new. I had done content management in lots of jobs in the past but had neither done SEO and PPC work nor had a budget to spend.
They were great and tailored everything according to my level of knowledge. Have an open conversation at the start about what your expectations are.