Could you share any statistics or metrics from this engagement?
Most notably for me is the fact that we were able to rebrand our company and launch the website. The goal was to adopt a stable, fast, and customizable e-commerce platform. I think we've met all of those goals.
One of our goals was also to increase the loading speed of our site, especially internationally. We speed-tested tattoosales.com from Melbourne, Australia. Our average load time was about 9.67 seconds. We've cut this down to 3.84 seconds. We're still working on this, but it's important to note that we've cut down load time by two thirds. This was very important for me because I sell to 84 countries. Even though we host the site in Tucson, Arizona, we still need to appear international and our site needs to load quickly, regardless of country.
Another strong suggestion from Nuanced Media was that we move to the cloud. We've started to use Rackspace for hosting and have a content delivery network offered by CloudFlare, through which we're able to cache our page worldwide. This makes our site a lot faster and easier to use. A 9.67 second load time for Sydney was not acceptable to our customers, and we had received complaints about this. We're still new to the change and are still making site modifications, but when we're finished with this, I'm sure we'll be able to improve the site even more.
How did Nuanced Media perform from a project management standpoint?
I could not be happier with their team. We've gone through some tough times prior to starting our work with them. Internal restructuring derailed our normal operations, but Nuanced Media was able to sit down with us, allowing me to pivot my strategy and come up with an entirely new solution and quickly execute it. I'm proud of what we've achieved and have them to thank for the success.
What distinguishes Nuanced Media from other providers?
Website launches never go smoothly. We had gotten in a bit of a pinch in ours, while testing extensively right before launch. We found a critical problem which had to do with rounding in our system. It was missed for a lot of reasons prior to this point and only discovered right before launch. It would have been quite problematic, billing customers for a certain price and charging a difference of a penny or two because of a rounding calculation. Fixing it required Nuanced Media's help from a coding perspective. I was on the phone with one of their coders for a couple of nights prior to launch. Not every vendor would stay with their client to such a degree, at crazy hours and during weekends. Nuanced Media went above and beyond in order to ensure I met my launch date. There is no better advertisement for their services than this.
Is there anything Nuanced Media could have improved or done differently?
We came to a point of doing a lot of our meetings virtually. I personally prefer in-person conversations. We did try to get together weekly, take a step back, and evaluate how everything was going. There were definitely times when conference calls were appropriate, as well as times when in-person meetings were best. I always asked them to come to our place or vice versa.