Disruptive Advertising

BACKGROUND

Please describe your company and position.

I am the IT / Marketing Director of Odegaard Injury Lawyers

Describe what your company does in a single sentence.

Odegaard Injury Lawyers is a serious injury and workers’ compensation law firm practicing throughout the state of Montana with offices in Helena and Billings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Increase our overall Lead Volume and Quality
• Increase marketing exposure online and social
• Leverage existing marketing assets (website) for maximum impact

SOLUTION

How did you find Disruptive Advertising?

• Referral
• Our own research

Why did you select Disruptive Advertising over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned
• Genuinely Authentic

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are measuring everything using our existing CRM Platform as well as shared assets/resources via Google Drive. Working with the Disruptive team, we've created a fully integrated digital marketing strategy that help generate high quality leads through PPC, paid ads, social media marketing, and more. Leads can call, chat, or fill out our landing page contact form where our intake staff contacts the lead and onboards them. We measure each lead through our CRM which is filtered back into our paid marketing efforts to further increase the overall quality of leads. As google (and other platforms) continue to change, Disruptive helps us remain visible to our clients while maximizing our conversions. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through our own CRM measurements, we could easily see an increase in overall lead quantity as well as quality while our cost per lead continues to fall. Some months are better than others but we have watched an overall trending increase year over year. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I have a WONDERFUL relationship with my project manager at Disruptive. Jonni has helped shape our overall digital marketing strategy and is always quick to provide additional opportunities for growth or creative ideas to maximize existing efforts. She is quick to respond to any questions, is always prepared on our marketing calls, and truly cares about the success of our firm. It's been an absolute pleasure to work with her and the rest of the Disruptive team. They are genuinely authentic without the BS of "telling us what we want to hear" or trying to get us to spend more. 

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

While we've collaborated with many companies offering similar services, Disruptive truly stands out. They consistently deliver on the results that others only promise. Their team is not only knowledgeable and professional but also feels like an extension of our own marketing department. I've built genuine personal relationships with everyone at Disruptive; they genuinely care about our firm's overall well-being—from our staff to my personal well-being—not just the numbers, which is incredibly rare and valued. 

Are there any areas for improvement or something Disruptive Advertising could have done differently?

Naturally, as the marketing landscape changes, so do companies that provide marketing services. Disruptive continues to adapt their service offering and manage staff changes in an effort to provide the best level of service. However, from a customer point-of-view, this leads to unwanted changes in staff and a period of time while new staff gets familiar with our account. Thankfully, our account exec is still with us and minimizes this impact. I don't see anyway around this but is the only improvement I can think of.

BACKGROUND

Please describe your company and position.

 I am the Operations Manager of a retail company 

Describe what your company does in a single sentence.

Online retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Increase return on investment
• Market new brands

SOLUTION

How did you find Disruptive Advertising?

Clutch Site

Why did you select Disruptive Advertising over others?

High ratings

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The primary objective was to take an existing set of campaigns on google ads and increase profitability / reduce marketing cost. Secondarily we wanted to start advertising many new brands that were not already being advertised.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased ROAS.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed by a communicative project manager; however, very little actual work was done. The proof was in the changelog, where almost no changes were made by their team.

What was your primary form of communication with Disruptive Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

High ratings on clutch.co and they also told us they managed a similar large company in a different country but we now suspect this was misleading if not outright lying.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

Where do I begin. In short, Disruptive did not deliver. I suspect most of their high ratings are for small companies with small budgets because they went backward with our 6 figure marketing budget and really had no idea how to produce positive results. Our marketing costs went up, not down.

We kept telling them we wanted to expand our marketing to new brands that we brought on, but they never did until the very end, launching a campaign that burned money with no results. We invested hundreds of thousands into new brands and barely sold them because they simply refused to start new campaigns. That inventory sat collecting dust.

To add insult to injury, after they failed to deliver the project, they charged us exorbitant termination fees even without doing any work. For example, we were charged for August, and they literally didn't even have access to our system anymore. They did NOTHING and charged us 5 figure termination fees.

The most concerning was after removing them, we immediately improved by doing it in-house within a week and have continually improved every week thereafter. Our revenues are way up, our costs are down, and we're selling new brands.

We have not looked back. I do not recommend Disruptive if you have 6 figure budgets; they will burn money.

Company Responses

The vendor responded on October 3, 2024.

Hi,

Thanks for your feedback. While it’s unfortunate that things didn’t go as expected, we need to follow our processes, especially with on and off-boarding clients as that allows us to provide the best offer to new and existing clients. That said, we understand that not every partnership works out.

We’re sorry to hear that you feel there was a disconnect, especially around the campaign execution and billing, but we followed the terms of the agreement, and any fees charged were in line with that. We tried to be as clear as possible in both the onboarding and off-boarding process around this. We’d be happy to review the specifics if needed.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing and Lead Generation of an insurance company 

Describe what your company does in a single sentence.

The roots of our company were planted deep in 1965. Starting with only $543,000 in assets, we've grown into a strong industry leader in the following fields of service:

• Life Insurance
• Funeral Service
• Mortgage Loans

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Lead Generation

SOLUTION

How did you find Disruptive Advertising?

not sure

Why did you select Disruptive Advertising over others?

already partnered with them when I came on

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Disruptive has led strategy on recruiting and other lead generation activities through google, facebook and other advertising platforms using our won data to fuel decision making and adjustments for key deliverables while trying to keep our ad cost as low as reasonable while delivering quality leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Cost Per Lead (CPA) and Certain Number of leads during campaign activity. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Disruptive Team is always responsive, curious and driven to deliver results. Every meeting we have had we have had an agenda, talking points and metrics on campaign status with questions on areas of improvement through data and experience with actual leads beyond CPA's like did we hire any of our recruits from lead gen etc.

What was your primary form of communication with Disruptive Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their customer service and delivery of results. This combination is priceless. Seems simple yet so many agencies miss the mark here.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

I actually think they do a pretty good job, sometimes they can get a bit technical and we need to ask for the laymens terms of their back end work. 

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of the company

Describe what your company does in a single sentence.

We provide portable, renewable power to people around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Paid Advertising on Google and Meta

SOLUTION

How did you find Disruptive Advertising?

Referral

Why did you select Disruptive Advertising over others?

• Good value for cost
• Referred to me

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DA is responsible for media buying on the google and Meta. They are also responsible for a portion of the content creation each month. They work to hit the KPI's of our choice and have done a great job so far.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

DA has continued to hit our KPI's even when faced with inventory shortages and or long lead times. We have always worked to hit a 5X ROAS and DA has always hit the mark for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

DA has always done a great job of setting expectations and delivering on their promises on time. They are always open for constructive feedback.

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

Having the same three points of contact for the entire relationship has been extremely valuable as it really takes time to learn a brand inside and out.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

I would like to see a more structured approach to A/B testing copy and creative in the future.

BACKGROUND

Please describe your company and position.

I am the Sales Recruiter of Security National Life Insurance Company

Describe what your company does in a single sentence.

Sell final expense and preneed life insurance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Increase recruiting efforts
• Bring attention to SNL Recruitment

SOLUTION

How did you find Disruptive Advertising?

Existed prior to my employment

Why did you select Disruptive Advertising over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Scope: 
  • Use Disruptive resources to find insurance agent candidates across the US. 
  • Keep the budget optimized while making the candidate pool filled with more qualified agents over quantity. 
  • Set yearly goals and increase those goals year over year.
  • Disruptive has delivered on the entire scope and continues to outperform year over year.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased number of agents. 
• Tracking of different variables that are internally important to SNL. 
• Disruptive adapted and found them to now be of importance to them, as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, email is always prompt. Weekly virtual meetings are successful in communication, directive and problem solving.

What was your primary form of communication with Disruptive Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team members really invest and make you the most important client at the time.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

A little bit improvement needed on explaining the technical terms and understanding what the company goal is over what you believe it to be. (This again is a small improvement and not a missed opportunity)

BACKGROUND

Please describe your company and position.

I am the Paid Media Director of Matterport, Inc.

Describe what your company does in a single sentence.

Matterport is the leading spatial data company focused on digitizing and indexing the built world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Increase pipeline
• Increase eCommerce sales
• Increase free sign-ups

SOLUTION

How did you find Disruptive Advertising?

Referral

Why did you select Disruptive Advertising over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Disruptive Advertising were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included managing all paid media activities worldwide across a multitude of platforms from Google, Microsoft, Amazon, and Meta. Key Deliverables 

• Reduce cost per opportunity 
• Increase average opportunity amount 
• Increase overall eCommerce sales 
• Decrease cost per transaction for eCommerce transactions 
• Increase free sign-ups while decreasing cost per sign-up

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 10% reduction in cost per opportunity YoY 
• 37% increase in average opportunity value YoY 
• 33% increase in eCom sales YoY 
• 235% increase in free sign-ups YoY

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Disruptive Advertising was exceptionally responsive and communicative. Deliverables come on time which allows us to plan& strategize accordingly. They are responsive to our needs immensely and, in most cases, will reply immediately to our communications whether via Slack or email. We are a unique company with unique solutions, so having a flexible, receptive ,& knowledgeable partner is crucial to us achieving our goals.

What was your primary form of communication with Disruptive Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

When Disruptive Advertising says they keep their employees on top of industry trends - they genuinely mean it! We are in several betas, some who've yielded impressive results, that were it not for their continual push to be the best, we wouldn't have otherwise known about. 

Additionally, I want to highlight the quality of their teams. Going above and beyond is their modus operandi! From account managers Angelica & Tim to the team members like Bronson, Kaden, Lexi, Jesse, Amy, Mandy, Sammy, Summer, Caitlin, & many more - all our collaborations have been stellar.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

It's tough to think of areas Disruptive Advertising could improve - it would be their current dashboard/analytics tool if I had to call something out.

BACKGROUND

Please describe your company and position.

I am the Growth Marketing Manager of Northpass

Describe what your company does in a single sentence.

Northpass is a learning management system focused on customer education.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Scale paid advertising
• Lower Customer Acquisition Costs
• Increase Lead Quality

SOLUTION

How did you find Disruptive Advertising?

Online Search

Why did you select Disruptive Advertising over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Disruptive has been a partner of Northpass for around three years now. We initially sought out an agency that would scale our PPC ads, but we received so much more. Disruptive not only scaled our PPC but helped us create a full digital strategy which we relied on heavily.

From website optimization to competitive analysis, Disruptive gave our team the tools to be successful and succeed in different economic environments. Through our work with Disruptive, Northpass was able to generate a 4:1 ROAS for PPC.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

4:1 ROAS for PPC Advanced calibration between CRM and Ad platforms Northpass grew by 5x with the help of Disruptive Northpass was acquired by industry leader in 2023

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Disruptive team deserves an A+ for communication. My main POC, Kyle, was a pleasure to work with. He answered questions same-day through our connected Slack channel and video tutorials. Additionally, our entire Disruptive team would handle large projects within days and have a full breakdown ready after each deliverable was completed.

What was your primary form of communication with Disruptive Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Disruptive can adapt. This is indeed what was most impressive about them. Too many agencies will run the same playbook over and over again and expect the same results. With Disruptive, they could pivot strategies quickly and make adjustments that fit our business model.

We are a SaaS business, so the market was much different in 2021 than in 2023. This required a significant adjustment to our company GTM strategy, and Disruptive Advertising was right alongside us, making changes that met the economy's demands.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

Nope. Very content with Disruptive's performance.

UPDATED REVIEW

This review was published on July 16, 2021.

Dan Westmoreland

Head of Demand Gen, Northpass

Software

51-200 Employees

New Jersey, United States

Less than $10,000

Mar 2020 - Ongoing

Project summary
Disruptive Advertising provides PPC services for a learning management system (LMS) company. The client gives emphasis towards quick results for their campaigns.

Feedback summary
Disruptive Advertising has helped the client significantly increase their web traffic and demos by four times since they began their partnership. They communicate via Slack with flexibility and collaborative attitudes, providing a comfortable experience.

BACKGROUND

Please describe your company and your position there.

I work at Northpass as Head of Demand Gen.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

PPC

SOLUTION

How did you select this vendor and what were the deciding factors?

We considered several vendors but Disruptive's knowledge and fair fees made the decision a no-brainer.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We just needed help standing up campaigns quickly and driving results.

How many people from the vendor's team worked with you, and what were their positions?

We have one account manager but they work closely with their internal design team and collaborate with other PPC experts internally.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen web traffic increase and our Demos 4x monthly from the time we hired them.

Describe their project management style, including communication tools and timeliness.

I work closely with our account manager and he even joined our company's Slack channel.

What did you find most impressive or unique about this company?

I like their flexibility in working with our company. They make it easy to collaborate and do business together.

Are there any areas for improvement or something they could have done differently?

Seems their analytics and reporting could use some type of a framework to make sure they are communicating their success back to us.

RATINGS

Overall rating: 4.5

Quality: 4.5

Cost: 4.5

Schedule: 5

Willing to refer: 4

BACKGROUND

Please describe your company and position.

I am the Director of Marketing

Describe what your company does in a single sentence.

We are an online retailer selling tools and related equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Administer paid advertising
• Maintain ROI requirements
• Grow brand awareness and revenue

SOLUTION

How did you find Disruptive Advertising?

Online Search, Other

Why did you select Disruptive Advertising over others?

High ratings, Great culture fit, Good value for cost, Company values aligned

What was the size of Disruptive Advertising’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have partnered with Disruptive over the past several years to manage our online paid advertising initiatives. It has been important that we maintain and realize ROI objectives, grow revenue and acquire new customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Disruptive has demonstrated strong expertise with the administration of our paid advertising campaigns, while meeting or exceeding our ROI and revenue goals. They are innovative and continue to bring new ideas to expand our programs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Disruptive provides timely communication and responds quickly to shifts in strategy.

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

Disruptive Advertising is comprised on a group of smart, savvy, genuinely good-hearted people. We really enjoy our relationship with their team and feel like its an extension of our own team. They work to understand our business, our goals, our customers and how we can meet our goals. They're completely invested in making our paid advertising successful. There's great synergy and collaboration.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of the company. 

Describe what your company does in a single sentence.

Tax Resolution, Tax Preparation, Tax Accounting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Increase Paid Search Volume
• Email Marketing

SOLUTION

How did you find Disruptive Advertising?

Online Search

Why did you select Disruptive Advertising over others?

• High ratings
• Pricing first our budget

What was the size of Disruptive Advertising’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increase number of qualified leads from Paid Search. Baseline at around 70+/month. Wanted to increase as much as possible.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 70 Qualified Paid search leads monthly to around 200 Qualified Paid Search leads monthly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

When we first started, we had 2-3 people on our account, but our main account manager was pretty disconnected and it wasn't a great fit, produced little results. She either left the company or was let go, and we were assigned Blake and Adnan to our account, and the results started to drastically change! We rely heavily on Paid Search for our leads, and the results really started to blow us away.

Blake and Adnan are always willing to meet on short notice, to send over quick updates jump on a call in between our weekly schedule meetings. We had monthly goals that were tracked daily, and progress is discussed on weekly calls. We're very happy with Disruptive, but especially with Blake and Adnan! We just started using them for email services. We haven't had enough time to produce results yet, and it is taking a bit to get set up, but we're hopeful for similar results.

What was your primary form of communication with Disruptive Advertising?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

They seemed to really know what they're doing, but so does everyone on the first call. But they actually produced the results we wanted to see. There's even potential for us to do more as we want to add budget, and that prospect is exciting.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

The only complaints we had early on were resolved with a new project manager. It feels like new projects take longer than they should to get off the ground which can be frustrating, but it's usually worth the wait.