Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

MyHealthTeam is an umbrella of social networks within the health space that allows people with chronic conditions to meet others living with the same chronic condition. We provide medically reviewed info, tips, treatments, etc to help them better manage their day-to-day lives and minimize the impact of their chronic conditions. I am the Growth Marketing Manager and I lead the Disruptive team to promote each individual network to grow its member base using paid social and paid search.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

Our company pivoted from a volume goal to a cost-per-new-member goal. This involved a deeper analysis of each platform, the quality of the audience, and more importantly - how do we keep our CPAs low and consistent?

Being within the health industry, targeting audiences is a very sensitive and personal situation, so we also wanted to be mindful of how we were targeting people living with chronic conditions. In addition to this, our internal team is just me, so I needed a team that was knowledgeable in each platform and be able to scale out strategies across a large number of campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

Disruptive has worked with MHT for ~1.5 years before I transitioned to my role. The team was intelligent, responsive, and collaborative - always keeping our company's goals in mind when planning/executing strategies so I knew I wanted to continue working with them. When we pivoted our company goals, they were proactive in getting us data and recommended strategies.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The work included managing ~20 conditions on facebook, google, and bing - as well as creative production for each condition across each platform. We used GSuite to keep track of creatives and budget pacing as well as platform CACs.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with 3-5 members from Disruptive. I worked almost daily with 3 members: an account manager, a social media specialist, and a paid search specialist. The other 2 members were on the creative team and we met monthly to review creative pitches.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team reduced our CPA by 25% and have kept it consistently within the lower range. This was exactly the result we were looking for.

How effective was the workflow between your team and theirs?

The workflow between our teams is seamless and based on mutual trust and communication. We kept each other updated on changes (big and small) on the campaigns and the team was always punctual with the deadlines.

What did you find most impressive or unique about this company?

The team is really knowledgeable and willing to share what they know. They take the time to explain why they recommended certain strategies and they were always open to try new things. They are always extremely helpful when I have random questions about platforms or propose new ideas/strategies.

Are there any areas for improvement or something they could have done differently?

An area of improvement would be an increased focus on data and optimization tracking (i.e. being able to tie in a decrease or increase in CACs due to certain optimizations they've made).

UPDATED REVIEW

This review was published on October 12, 2021.

Dawn Allen

Performance Marketing VP, MyHealthTeams, Inc.

Healthcare

51-200 Employees

San Francisco, California, United States 

$10,000 to $49,999

Nov 2019 - Ongoing

Project summary

Disruptive Advertising has been providing social media marketing for a telehealth company. The client wanted to increase their bandwidth through the project.

Feedback summary

Disruptive Advertising has brought successful strategies and test learnings over the years of their campaigns. They exhibit a deep understanding of the marketing industry and the company's goals. Moreover, the client states that it feels like they are working internally.

BACKGROUND

Please describe your company and your position there.

MyHealthTeams has 41 social networks for people living with chronic health conditions. I am the VP of Performance marketing driving member growth across our platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We have a lean team and needed to increase our bandwidth by engaging with an agency to leverage their deep understanding of social media marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

I started by looking at preferred partners in Facebook, then contacted a few of the top options based on their service offerrings. Upon interviewing and evaluating our options we ultimately enlisted Disruptive based on their demonstrated knowledge, service, and value.

Describe the project in detail and walk through the stages of the project.

Our working relationship is going on 2 years, so several strategies and projects have been kicked off. Functionally, based on internal focus and strategy, we will task their team with a new project, they will prepare the scope and details, we will discuss and sign off on launch. Each week we will track progress, make necessary optimizations, and continue achieving key KPIs.

How many resources from the vendor's team worked with you, and what were their positions?

We've been exposed to various teams over our 2 year history, CRO being one (Derek Peterson), however tere has been two constants - Jordan DeGraw, Enterprise Account Manager and Mandy Holman, Sr. Marketing Consultant. Colby Zimmerman, Director of Fulfillment, joins us regularly for check ins as well. I appreciate the steady nature of our service with Disruptive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There have been several successful strategies and test learnings over the years, but I will highlight our success with Google Ads. The program had been struggling for years and with Disruptive's strategy and focus Google has emerged as an important, and efficient growth engine that continues to receive additional budget.

How effective was the workflow between your team and theirs?

We meet each Wednesday to track results, hear recommendations, and make necessary adustments. At the beginning of each month we are presented with results from the month prior, key learnings, and strategy for the month ahead. This cadence and structure works well within our team and has produced positive results.

What did you find most impressive or unique about this company?

What I find most impressive is the deep understanding of our company's goals. With the same two account reps, it's as if they truly are on our team internally.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of.

RATINGS

Overall rating: 4.5

We are still growing, and Disruptive will continue to be a part of that.

Quality: 4.5

Overall, Disruptive Advertising has been easy to work with and I completely trust their knowledge and the value that they are providing.

Cost: 4.5

Value outweighs the cost.

Schedule: 5

Always responsive.

Willing to refer: 5

I'm happy to recommend Disruptive Advertising to anyone.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Nano Magic. We're a nanotechnology company that develops and sells nanotech powered cleaning and protection solutions both b2b and direct-to-consumer through big box retail and e-commerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive to help us grow our brand and sales direct-to-consumer.

SOLUTION

How did you select this vendor?

I personally have experience with like-companies and we interviewed several new to me companies too. Disruptive came highly recommended from a respected peer that engaged Disruptive to successfully support his business. Adam Kaiser, the Director of Sales, sealed the deal. He was incredibly professional, knowledgable, and understanding of our needs and budget constraints. He was very well versed and supportive of our discovery stage. He helped us think of things to consider when not only selecting a partner, but developing a strategy and budget to deploy once engaged with that partner. We felt very comfortable going with Adam and Disruptive.

Describe the scope of their work in detail.

We had several onboarding meetings that allowed Disruptive to deeply understand our business, products, and goals.

What was the team composition?

We worked closely with an Account Manager and other team members that were responsible for execution.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen progress with Disruptive. Regretfully however, our budget hasn't allowed us to scale as quickly as we had wanted to/anticipated being able to, but we are eager to do so with Disruptive in the near future.

How effective was the workflow between your team and theirs?

We had regular meetings and email communication to keep everyone informed and on track.

What did you find most impressive about this company?

Their communication and commitment to supporting us are impressive. It felt like they were members of our internal team.

Is there any area for improvement or anything that could have been done differently?

I would have liked to get more detailed reports more often, but at the same time, I know that we are still very early in the learning stages of our campaign and the implementation of our strategy.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Wisdom Teeth Guys. We provide wisdom teeth removal services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

Manage our PPC campaigns. Increase our # of surgeries and decrease cost per acquisition.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected them after looking at multiple PPC vendors. Deciding factors were their good reviews and multiple deep staff to handle our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Creating and managing PPC campaigns, landing pages, split tests, etc

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Sarah our PPC manager who was amazing to work with from day one. She cares deeply about our account and it is obviously she spends a lot of time outside our weekly calls figuring out how to improve our return on ad spend. She is also just a delightful person, always positive and fun to work with. We also have had a CRO manager, Taylor who also did a great job as well as recently an account, manager, Nicole who has helped with overall organization of our account.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Decreased cost per patient acquisition in multiple markets, launched 2 new markets.

How effective was the workflow between your team and theirs?

Great. I have weekly meetings with Sarah and her team and they always come prepared.

What did you find most impressive or unique about this company?

Their overall knowledge of PPC was impressive, depth of marketing team, dedication of Sarah to the success of our account.

Are there any areas for improvement or something they could have done differently?

Not that comes to mind.

BACKGROUND

Please describe your company and your position there.

I am the CEO and partner of Vodaland USA. Vodaland is the manufacturer and distributor of all different types of water directional products and much more. Trench Drains, Permeable Pavers, and oil/water separators are just some of the many products we offer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We hired Disruptive advertising to completely manage and upkeep our google advertising and all PPC campaigns with Facebook as well.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking all around the United States and settled upon Disruptive based off reviews we read, as well as in person meetings. It seemed they understood what we were planning to accomplish in 2022.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We began with the introductory meeting which we met many people that we did not see again after that meeting. They then took over our google campaigns which is over 200K per month, and since that time, the immediate decline of our success started.

How many people from the vendor's team worked with you, and what were their positions?

We had a team of 4 people, some came and left. One project manager, and those that worked with him.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Nothing but extremely terrible results. In essence , we spend more than double in 2022 , and we literally had less traffic and less results. Disruptive was putting high value on calls and chats to boost their numbers. We lost over 1 million alone in just advertising spend. They did not listen to our directions, ignored what we asked for completely, and the results continually got worse over time. Each and every single month was worse than the rest. We even asked for a decrease if possible in charges... They ended up adding services and charging us more.

Describe their project management style, including communication tools and timeliness.

They seemed to care, but the results were absolutely terrible. We asked to switch to transactions only - they ignored that for over 5 months. Putting google values of $750 per phone call to pad numbers making things look like YOY results were better than they were. We lost millions this year based off the poor management and care of our account, we could not be more disappointed and upset. Communication was good, but only goes so far with poor results.

What did you find most impressive or unique about this company?

Nothing honestly - as most companies we are a results driven business. Unfortunately Disruptive Advertising bled us dry completely, charged us more and more each month - never cut us any deals, and we spend over DOUBLE in google costs , and less revenue than the year before. They tried to blame it on the times.... but when we made the decisions we asked for - the past 2 months without them hav been the best of the year.

Are there any areas for improvement or something they could have done differently?

Its very important to note that the past 2 months without them, when we made the changes we were asking for 6 months, have been the best we have had all year. Bottom line , staying with Disruptive and signing them was the largest mistake we have made in a very long time. Do not recommend this company if you want what is best for yours.

Company Responses

The vendor responded on October 19, 2022.

I'm sorry to hear your experience with Disruptive wasn't the greatest. Delivering a world class experience is incredibly important to us and our number one priority is always having alignment with our clients and their business goals and marketing objectives. When that doesn't happen, we do everything we can to make that right. Thank you for the honest feedback, we will be sure to share it with our internal teams to grow and better ourselves in the future.

BACKGROUND

Please describe your company and your position there.

I am the owner of a small costume manufacturing company that markets B2B and B2C.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

With our B2B business on a successful streak we decided to branch out and build us our own website and enter the retail market. We hired several companies to help with this task but ultimately have landed on Disruptive as the best fit for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Disruptive because they were local, had a great track record, were highly recommended through networking and when we met them we felt the personalities of the team assigned to us were a great fit for our team.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Disruptive is overseeing all of our marketing ads on all social platforms including Facebook, Instagram, TikTok and Google. We meet weekly with the Disruptive team assigned to our company. Each team member has their own specialty and they review how things are going in their area. We strategize together as a team on how we can continue growth forward each week. Kalin oversees everything as the project manager and is also highly skilled in the number analysis. He utilizes a power point each week to keep us up to date on trends and goals.

How many resources from the vendor's team worked with you, and what were their positions?

Our team consists of Kalin who oversees everything and also analyzes all the stats. Wyatt is the team lead for social platforms like Facebook and Instagram. Sarah is over everything Google. Annie is over all graphic design and the overall branding and look of the marketing materials. Together they make a dynamic team that we love working with!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our company has seen significant growth in the last 18 months that we have been working with them. Even through some economic downturns, they continue to help us move onward and upward.

How effective was the workflow between your team and theirs?

Working with the Disruptive team is very easy. They are quick to respond to all emails and calls. They treat our company like it is their own company and even when traveling, holidays and other situations that take them away from regular office hours, they still are on call and ready to help when needed. They're excellent at keeping us on task and a great resource for maintaining organized and communicated timelines.

What did you find most impressive or unique about this company?

In comparison to other companies we have worked with, we get a whole team! This is huge! Everyone knows their area, everyone works fluidly together. We love the team at Disruptive.

Are there any areas for improvement or something they could have done differently?

We love Disruptive and only wish we could branch out in more areas in their company like email marketing. We have not been able to do that so far due to cost restraints but that is mostly because we have a very economical way of doing it and we have had a hard time taking the leap.

BACKGROUND

Please describe your company and your position there.

Smarty is a leader in location data intelligence. Our customers use our services in address validation, address autocomplete, and geocoding. On average, our services validate over 2.5 billion addresses a day. I'm the Head of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We work with Disruptive Advertising to manage our Google Ads PPC campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were interested in working with a company with expertise in driving revenue through PPC.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We have worked with Disruptive for a few years for ongoing services. We have regular weekly coordination calls to evaluate our Google Ads performance and strategize for long-term success as well as immediate results.

How many people from the vendor's team worked with you, and what were their positions?

We've worked with a number of individuals at Disruptive over the years. On an ongoing basis, we mainly work with 2 individuals and they pull in others as needed. The two are an Account Executive and a Marketing Consultant.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Disruptive has learned our business well and is very responsive to our needs and requests. They also offer great advice on the best approaches to PPC to have helped us grow our business. This year alone we've been doubling our PPC results.

Describe their project management style, including communication tools and timeliness.

Disruptive seeks to thoroughly understand our objectives as well as our product offerings. They communicate clearly through conference calls and email.

What did you find most impressive or unique about this company?

Disruptive Advertising employees are very respectful and instructive. We look to them for expertise and they deliver - but not in a way of superiority. They help us grow in our knowledge and effectiveness by teaching us along the way.

Are there any areas for improvement or something they could have done differently?

Disruptive has made some mistakes on our PPC campaigns, but they are very quick to admit fault, remedy the situation, and get us back on a growth track.

BACKGROUND

Please describe your company and your position there.

I am the digital marketing manager for Arena Solutions, a company that sells cloud market solutions for PLM & QMS.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

As we rapidly expand, we hired on the Disruptive team to help manage our PPC campaigns for Google/Microsoft/LinkedIn - not only in Domestic but we recently had them manage all of our International efforts as well.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was not on board when we decided to work with Disruptive specifically but I do know they came highly recommended from a previous client who worked with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The Disruptive Team has managed all of the strategy, execution and reporting on our Google, Microsoft & LinkedIn ads since I've been in seat. We meet biweekly to discuss upcoming projects, campaigns and what key deliverables are needed in order to meet our pipeline goal.

How many people from the vendor's team worked with you, and what were their positions?

We worked with an account manager and 2 marketing consultants who managed the individual platforms.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We recently launched a new restructure for both LinkedIn & Google which was initiated by the Disruptive Team as an effort to increase our conversion efforts and further optimize our account. Since launching this past month, we have seen great success so far. I'm looking forward to to the future success we see as a result of this transition.

Describe their project management style, including communication tools and timeliness.

Disruptive has been great at meeting deadlines and staying in contact throughout projects. We mostly use email to communicate and they respond in a timely matter and help efficiently manage the many changes we have coming our way.

What did you find most impressive or unique about this company?

When I first started working with Disruptive, I was impressed not only with their industry knowledge but with their attention to detail when it came to our account and getting to know what our customers will respond to via digital ads. They are always willing to take on any new task with a positive attitude while managing many other priorities.

Are there any areas for improvement or something they could have done differently?

I'd love if they used data to bring new creative ad / campaign ideas to the table that they believe our customer would respond best to based on historic data.

BACKGROUND

Please describe your company and your position there.

I am the assistant marketing manager for a Texas based nonprofit called the Texas Home School Coalition. We are a membership based organization that provides assistance to parents and homeschoolers in the state of Texas.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We had a small marketing team with little experience and waned to grow our brand name and membership numbers. We hired Disruptive Advertising to assist us with advertising campaign development and email based lead generation funnels.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reviewed multiple advertising agencies and met with a few to discuss budget and deliverables to determine if they would be a good fit for us. Not only were the staff members incredibly friendly and understanding of our goals, they also went above and beyond to make sure our needs were met.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After the discovery phase, where Disruptive Advertising reviewed our branding materials and overall goals, they outlined some key campaigns that they believed would be beneficial to our company. Those campaigns included creating advertisement on social media platforms, creating the content for those ads, setting up workflows in HubSpot and integrating our mailing list into those workflows.

How many resources from the vendor's team worked with you, and what were their positions?

We currently have an account manager, digital ad specialist, and a marketing consultant.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The lead generators they set up have had an incredible ROI. Since working with them, our marketing contact list has doubled.

How effective was the workflow between your team and theirs?

We have meetings twice a month to discuss progress on current campaign goals, a quarterly meeting to discuss big picture goals, and whenever we have questions they have been very responsive.

What did you find most impressive or unique about this company?

They provide everything we need to assist us in our marketing campaign efforts. They have incredible staff that is always willing to help with anything we need and they are very knowledgable in what they do.

Are there any areas for improvement or something they could have done differently?

It took a little while to ensure they had a good understanding of what we did/what we offer. A little more research into our organization could have helped them with that issue but even then it didn't take long to correct.

BACKGROUND

Introduce your business and what you do there.

I’m VP and partner at Phone Ninjas. We offer phone and web sales training to automotive dealerships.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted more customers and conversions.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising helps us with our overall digital strategy. Their services include managing social media content, creating and managing Google Ads, developing and managing marketing plans, and creating marketing strategies. They’ve also done competitor research and identified different keywords to use in our campaigns. Additionally, they’ve identified areas of improvement in our website not only to attract more customers but to keep them on our site longer.

The platforms that Disruptive Advertising manages for us include our website, Facebook, Twitter, Instagram, and LinkedIn. They also handle our Google My Business and Google Ads accounts. The content they launch is both paid and organic, including blogs with different topics to leverage, which they then use to create infographics and other collateral.

What is the team composition?

I’ve worked with around five people from Disruptive Advertising. Whenever I need to add something new to our efforts, they bring in a specialist in that area; they have specialists for everything.

How did you come to work with Disruptive Advertising?

I found them on Google. After that, I researched them, vetted them, and called some references who had worked with them. Ultimately, we decided to move forward with them.

How much have you invested with them?

We’ve spent around $50,000.

What is the status of this engagement?

We started working together in January 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After launching our first Google Ads campaigns, we immediately saw a 40% increase in the type of leads we wanted, including demo and mystery shop requests. We were able to convert at our normal conversion rate, which was very strong by itself. In other words, they added top-quality opportunities to our top-more funnel without compromising our conversions. Thus, I was pleasantly surprised and impressed.

How did Disruptive Advertising perform from a project management standpoint?

We communicate via email and virtual meetings.

What did you find most impressive about them?

Disruptive Advertising takes a holistic approach to our digital advertising strategy.

Are there any areas they could improve?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the content and marketing manager of a company that sells parts and offers repair services for floor care equipment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We required online advertising services.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising is in charge of our online advertising, which includes PPC, social media marketing on Facebook, email marketing, and, more recently, Amazon marketing. They create content for the campaigns and manage them, create email templates, and automate the email marketing campaigns. Regarding our PPC efforts, we focus on Google Ads and Facebook Ads, and we recently started our Bing advertising efforts as well.

What is the team composition?

We work with Derek (Enterprise Account Manager), who manages our account overall; Scott (Senior Marketing Consultant), who manages our ad budgets; Andrew (Marketing Consultant), who handles our email marketing; and Jesse (Enterprise Marketing Manager) and Colby (VP of Client Services), who help with Amazon marketing.

How did you come to work with Disruptive Advertising?

Disruptive Advertising was already working for my company when I took over my current position, so I don’t know how they found them.

How much have you invested with them?

We’ve spent between $50,000–$100,000.

What is the status of this engagement?

We started working with Disruptive Advertising around December 2018, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our ROAS is currently at about 4X–5X, and we’ve also seen an increase in our lead generation and conversion rates.

How did Disruptive Advertising perform from a project management standpoint?

Disruptive Advertising is great at meeting deadlines and staying within budget. At the beginning of each month, they provide a strategy based on our goals, and we have weekly meetings throughout the month to review where we stand compared to those goals.

For project management, we use a data studio tool that Disruptive Advertising created for us, where we can see and manage our performance. Additionally, we communicate via email and Google Meet.

What did you find most impressive about them?

Disruptive Advertising’s responsiveness is their main strength. They’re very receptive to our ideas and very good at explaining everything in detail.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Be open to the ideas that Disruptive Advertising brings to the table.