Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director for a premium outdoor kitchen and grill manufacturer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We are a small company that needed help with its digital marketing efforts to build brand awareness with consumers and business owners.

SOLUTION

How did you select this vendor and what were the deciding factors?

A google search led me to find Disruptive and upon seeing all of the positive reviews, I decided to partner with them to help me with my digital marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Upon hiring Disruptive, we were immediately presented with a plan to build our business through targeted social advertisements along with adding an email marketing program that produce almost immediate results.

How many resources from the vendor's team worked with you, and what were their positions?

I have two marketing experts that tackle all my email and social needs.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started with just 10k followers on Facebook and now we are around 50k. Our content continuously performs above the industry benchmark for CTR. Our sales have increased by 40% YOY

How effective was the workflow between your team and theirs?

A monthly strategy guide makes the workflow between client and consultant easy and more important extremely clear and concise.

What did you find most impressive or unique about this company?

They give personalized consultations that make it easy to manage the complex and everchanging world of digital marketing. You don't need to be an expert to conduct their campaigns.

Are there any areas for improvement or something they could have done differently?

none that I can think of

BACKGROUND

Please describe your company and your position there.

I am the CEO of a all Keto Supplement Company located in Las Vegas, Nevada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We were looking to start advertising on Google and Disruptive was very highly recommended. Since this was our first time on Google we were not sure what to expect, but they were very knowledgable.

SOLUTION

How did you select this vendor?

We searched many companies online and saw that Disruptive was on the Inc 500 list. We spoke with a few advertising companies but felt very confident in their knowledge with Google advertising.

Describe the scope of their work in detail.

After getting to know our brand and discussing our goals and what we were comfortable spending on advertising they took the reigns and was able to get us a very good ROA in the first month which were were very happy about.

What was the team composition?

Disruptive worked very closely with my head of marketing and together they worked really well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall, Google has been able to get us a 3x ROA consistently. Many months it can go up to a 3.5x or 4x. We are working on being able to spend more money advertising on Google and keep that ROA the same.

How effective was the workflow between your team and theirs?

The team at Disruptive is amazing. They are smart at what they do and communicate well with our team to keep us up to date on how the accounts are running. We also like that they are very relaxed which makes it very easy to work with them and fun.

What did you find most impressive about this company?

They are very understanding and want to help. They are not just about making money but about all of us benefiting from one another.

Is there any area for improvement or anything that could have been done differently?

I think the only thing that I would like to see in the future is the communication switched from email to slack. As I think its creates more accountability and allows me as a boss to see that everyone is communicating in a timely manner. As sometimes emails will and can get lost and looked over.

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Director for Del Sol. We sell products online, in Walmart, and in our stores. All of our products (clothing, nail polish, accessories) change colors when exposed to sunlight.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We needed management and effective strategies for our online presence. Email and social ads are our biggest traffic sources to our website and our team wasn't big enough to handle the time and attention it needed.

SOLUTION

How did you select this vendor?

We interviewed 4 different companies, and after each interview was completed, we felt Disruptive was the one that understood our goals the best and cared the most about doing an effective job. We felt the win-win attitude was there.

Describe the scope of their work in detail.

They manage all of our email campaigns, flows, and acquisitions. They also manage all of our FB, Instagram, Snapchat, and TikTok advertisements as well as coming up with creative content to showcase in order to hit our brand awareness goals.

What was the team composition?

We have two account representatives that we work closely with every week to go over goals, new strategies, and answer questions to keep our online presence relevant and effective.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our online traffic has been better than it ever has been. We have more qualified leads to our website and now our brand is being exposed to areas and audiences it never has been able to penetrate.

How effective was the workflow between your team and theirs?

With our weekly meetings and our quarterly plans, we feel all of our efforts have been seamless and productive.

What did you find most impressive about this company?

The most impressive thing about Disruptive Advertising is how much care and attention I feel our brand is getting. I know this isn't the case but I feel like we're the only company our account representatives are working with because of the amount of time and attention we get. I've never experienced anything quite like their service from any other agency I've worked with.

Is there any area for improvement or anything that could have been done differently?

If there's anything I'd like to see from Disruptive more is their suggestions and consultations. They're very smart and experienced and when I ask for help or suggestions I do get it quickly but not unsolicited which I don't mind.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Sincerely Silver, a custom jewelry manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We needed help with managing and promoting our Amazon accounts.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising handles our Amazon accounts by generating product listings, studying trends, and creating marketing strategies based on their findings. We provide them with product descriptions and photographs, and they handle everything from there.

What is the team composition?

I mainly work with two resources from Disruptive Advertising, including their account manager.

How did you come to work with Disruptive Advertising?

I read client testimonials and did my own research about Disruptive Advertising’s experience, and their qualifications convinced me that they were the right team to approach for our advertising needs.

How much have you invested with them?

We’ve spent between $18,000–$20,000 so far.

What is the status of this engagement?

Our ongoing engagement started in June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 200% increase in account engagement compared to last year, which is our primary success metric for Disruptive Advertising’s work. Apart from their team’s in-depth knowledge of our client’s needs, they contribute innovative strategies to elevate our Amazon presence.

How did Disruptive Advertising perform from a project management standpoint?

We communicate via email and text messages. Disruptive Advertising works and responds within quick turnaround times — I can’t say enough good things about their project management skills. Their undivided involvement in managing our accounts proves how much they care about our business.

What did you find most impressive about them?

We’re most impressed with their commitment to delivering what they promise and what we expect from them.

Are there any areas they could improve?

I have nothing constructive to say about Disruptive Advertising’s work — they’ve been a highly effective and results-driven partner.

Do you have any advice for potential customers?

Provide adequate content and product details for Disruptive Advertising to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of ZandR Furniture. We’re a furniture store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We needed PPC services to help increase sales.

SOLUTION

What was the scope of their involvement?

They provided PPC services.

What is the team dynamic?

We were first in contact with a sales person, who initially gave us a proposal. There was also an account manager and a person who handled our account.

How did you come to work with Disruptive Advertising?

We found them online. They specialize in PPC marketing, and we were looking for a company that knew what they were doing. There were also lots of good reviews.

How much have you invested with them?

We spent less than $10,000 with them.

What is the status of this engagement?

The relationship lasted from December 2021–January 2022.

RESULTS & FEEDBACK

How did your relationship with the vendor evolve?

We emailed back and forth about how things were going, and despite the changes they made, nothing worked. After two months, the engagement was really going downhill. I was very dissatisfied that I had to keep spending more and more money on fees without seeing any results. Over the course of the next month, business kept dropping.

How did Disruptive Advertising address the challenges that arose?

I gave them a lot of suggestions from my previous vendor. Disruptive said they would implement those changes, but no results came.

Describe the impact this engagement has had on your business.

We dropped 50% of our business and spent much more than we usually did. The worst thing that they did was in the middle of this month, when we told them we couldn’t afford to keep going with no results. Their response was to charge us more.

How was project management handled?

They had very bad management; all they cared about as collecting money. When we called our account manager, she screamed at us and hung up the phone. Upper management started emailing us that it didn’t matter if we’re satisfied because they weren’t bound to provide us results.

Is there anything that the vendor did well or that you would consider a strength?

They didn’t do anything well.

In what specific areas can they improve?

They should have brought in more people who could do the work. They were focused on making sure we paid them (and therefore charged us in advance) rather than hiring capable people.

What advice do you have for clients with similar needs to yours?

Do research, as I was fooled by the reviews. Don’t sign a contract with them. They don’t care whether they’re able to perform the job or not. They’re there to collect money.

BACKGROUND

Introduce your business and what you do there.

I’m the brand manager for Bunny James, an e-commerce site. We specialize in gifting food boxes based on customers' food tribes, which can be vegan, keto, or paleo. I handle the e-commerce side of the business and everything on our website. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We hired Disruptive for their email marketing and PPC services. 

SOLUTION

What was the scope of their involvement?

Disruptive has helped us with our email marketing, and Andrew (Marketing Consultant) has worked with us on separating emails that we send out to customers. Through the emails, we learn about what people like, what they’ve bought, and whether the gift boxes they buy are for themselves or others. The team has also worked on our vending cart. They also send out any newsletters or new product alerts for us. Their resources also come up with creative assets for the emails. 

Moreover, Sammy (Digital Marketing Consultant) handles our Google Ads efforts. When people look up keywords related to fitness, gift boxes, or vegan food, we try to show up on search results. We sometimes provide Sammy with keywords, and then she goes more in-depth with them. In terms of scripting, I usually give them a theme, which may be about giving a gift to a loved one. Then, they come up with everything else. If I don’t give them a theme, they still come up with a script. We’re also getting into video ads, and we provide them with as many assets as we can to help them do their job. 

Meanwhile, they’ve given me feedback on the changes that we should make to our website. They tell us what’s more effective in terms of convincing people to go to our landing page. However, they themselves haven’t gone into the site to make changes. 

What is the team composition?

We mainly work with three people from Disruptive. Our team communicates with Sammy and Andrew on a daily basis. However, every month or every two weeks, their manager reaches out to us to ask how they’re doing and to make sure that we’re happy with the service. 

How did you come to work with Disruptive Advertising?

My manager was the one who contacted Disruptive. We set up a call, and they pitched in some ideas. We tried their ideas for two months, and we saw a lot of growth. As a result, we kept going. That was the start of our relationship. 

How much have you invested with them?

For Google Ads, we’ve spent around $50,000. 

What is the status of this engagement?

We started working together in September 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

December is usually our biggest time of the year because of Christmas. To give a brief comparison, we’ve earned close to $126,000 in December 2021, which is close to a 330% increase in sales year-over-year when compared to December 2020’s $29,000. 

Moreover, we’ve done well in terms of PPC. A lot of people have clicked on our ads. In fact, we’ve gone a bit above 2X ROAS. As a result, we’re truly happy with the work that Disruptive has done.

How did Disruptive Advertising perform from a project management standpoint?

Their project management skills have been amazing. We like to push the limits, and people can be hesitant when it comes to PPC and pushing for advertising. However, Sammy has helped us exceed what we thought we could achieve. 

To communicate, we do Zoom meetings every two weeks. We also use emails every day, especially if we have updates or if they need anything from us. Our team can simply send them an email and they reply within an hour. 

What did you find most impressive about them?

Sammy and Andrew are great. Sammy makes great recommendations, and Andrew prepares emails ahead of time. Their overall communication is also good. Other advertising firms reply within the same day, but Disruptive replies within the same hour, especially if we need to change something in an email quickly. Overall, they’re truly attentive to our needs. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Make sure that your team communicates well with Disruptive. Be attentive. Right off the bat, establish that you’re monitoring the project.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a digital growth marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We needed their support in our PPC and social media marketing efforts.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising leads a specialized ad management approach in running some ads for our company and our clients. They handle our large-scale paid advertising and social media marketing pipelines by crafting project plans and executing campaigns to address our various needs.

What is the team composition?

We’ve worked with about five resources from their team.

How did you come to work with Disruptive Advertising?

I found Disruptive Advertising on Google while searching for potential providers to onboard for this project.

How much have you invested with them?

We’ve spent about $15,000 so far.

What is the status of this engagement?

Our ongoing collaboration with Disruptive Marketing commenced in October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve thoroughly discussed our business goals with Disruptive Advertising at the beginning of our engagement, and they’ve been committed to meeting those. Their team has managed to make our accounts more efficient, which allows us to secure more leads while spending less in the process. With their comprehensive skill set and dedication to help us succeed, I can end my day knowing that I entrusted our needs to the right people.

How did Disruptive Advertising perform from a project management standpoint?

We communicate via email, Google Meet, and phone calls. We’re a busy agency, but Disruptive Advertising is keen on keeping us in the loop and following up to ensure that we’re always on track with our goals.

What did you find most impressive about them?

Disruptive Advertising is a highly competent team that strategically manages our digital campaigns. We’re pleased to be working with a company that knows what they’re doing.

Are there any areas they could improve?

I don’t have anything constructive to say about their performance.

Do you have any advice for potential customers?

Stop looking for other providers and consider hiring Disruptive Advertising.

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager at medium-sized company. We are a SaaS company located in Lehi, UT.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

As a team, we started using Google Ads for a couple months and started seeing good results. We were then given a pitch from Disruptive Advertising that they could really take our Google Ads performance to the next level. There wasn't much specialty or technique going into the internal campaigns we were running and they informed us we could be doing a lot better with optimizations and a specialized team running it for us. So we agreed to have them run it for us to see if they could get us a better ROI.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had mutual connections with the executive team at Disruptive and had only heard good things about the agency as a whole.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The scope of the work was fairly simple. Manage our Google Ads accounts with a given budget and get better results than what we were doing on our own internally. Better results beings defined as more leads at a lower cost per conversion.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with several of their digital ads specialists, strategists, and content creators.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall, Disruptive was great to work with in terms of communication, timeliness, and very professional. Very nice, smart group of people to work with. Unfortunately, we just didn't see the uptick in results that we were promised so it only made sense to revert back to running the account internally. By running the campaigns internally, we reached better results and saved money.

How effective was the workflow between your team and theirs?

Workflow was great. We met at a regular cadence each week over video conference.

What did you find most impressive or unique about this company?

Each employee at Disruptive was very kind and pleasurable to work with.

Are there any areas for improvement or something they could have done differently?

Overall, based on our experience, I would recommend Disruptive to anyone looking to keep their ads running or account afloat if they are limited on resources/time to be able to do it themselves. They will produce average/good results month-to-month that is good for your business. However, we didn't see the uptick in optimization and growth until we took over our ads management in-house and put a lot of time into it ourselves.

BACKGROUND

Please describe your company and your position there.

I'm the VP of Franchise development for a emerging travel industry franchise. I'm responsible for our effort of growing the number of franchisees in our system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We needed Disruptive to provide organic lead generation through Facebook advertising to help in soliciting new franchise owners.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have been involved in franchising 25 years and was referred to Disruptive from a colleague of mine that has worked with them in the past. The deciding factors were responsiveness, cost and proven results with other customers.

Describe the project in detail and walk through the stages of the project.

We had a kick-off meeting and then they put together landing pages, ad sets and we reviewed everything and got the program launched within a few weeks. They also incorporated the landing page and ad sets from the previous company we worked with. They created the landing pages for the new campaign in UnBounce and we created in Hubspot.

How many resources from the vendor's team worked with you, and what were their positions?

We have our main account rep, our marketing strategy consultant and the VP of account services. Both have been great to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The lead generation effort has continued to grow steadily since we launched. The primary campaign runs at approximately $45-$50 / lead and we are generating close to 100 leads per month based on our current budget. We have closed 2 franchisees from the effort so far.

How effective was the workflow between your team and theirs?

We got the program launched in less than a month! There were bi-weekly calls at first and then monthly calls with monthly reporting showing results. Open lines of communication are always there and the timeliness of response to any questions is always first rate.

What did you find most impressive or unique about this company?

The quality of the leads is impressive. We are generating interest of people who truly see an opportunity with our franchise. I'd take quality over quantity any day and they are delivering. They are also very easy to adapt, take feedback and make adjustments based on what is going on with the campaigns.

Are there any areas for improvement or something they could have done differently?

They could increase the reporting to more of a dashboard style reporting, but we aren't running tons of different campaigns so what they provide is sufficient for our needs.

BACKGROUND

Please describe your company and your position there.

I am the owner of The Space & Meteorite Co., we make handmade meteorite jewelry

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We hired them to handle our Google Ads and our goals were to maintain a consistent $20k avg monthly revenue.

SOLUTION

How did you select this vendor and what were the deciding factors?

Good reviews and reputation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had multiple meetings before initiating ads. Disruptive took a lot of time to get to know my products, goals and provide me with expectations.

How many resources from the vendor's team worked with you, and what were their positions?

Mainly, I've been working with my assigned Google marketing Consultant Joey LeClear.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have mostly exceeded expectations. Joey L has been absolutely outstanding in nearly every way.

How effective was the workflow between your team and theirs?

Perfect in every way.

What did you find most impressive or unique about this company?

The fact that they really seem to be on the ball. They preemptively take steps that benefit my business. This is a big contrast to my previous firm, which I felt like I had to manage themm

Are there any areas for improvement or something they could have done differently?

Can not think of any, Joey LeClear asks me this every time we meet. He makes an effort to make sure everything is as good as it can be.