Disruptive Advertising

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of the company

Describe what your company does in a single sentence.

We provide portable, renewable power to people around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Paid Advertising on Google and Meta

SOLUTION

How did you find Disruptive Advertising?

Referral

Why did you select Disruptive Advertising over others?

• Good value for cost
• Referred to me

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DA is responsible for media buying on the google and Meta. They are also responsible for a portion of the content creation each month. They work to hit the KPI's of our choice and have done a great job so far.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

DA has continued to hit our KPI's even when faced with inventory shortages and or long lead times. We have always worked to hit a 5X ROAS and DA has always hit the mark for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

DA has always done a great job of setting expectations and delivering on their promises on time. They are always open for constructive feedback.

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

Having the same three points of contact for the entire relationship has been extremely valuable as it really takes time to learn a brand inside and out.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

I would like to see a more structured approach to A/B testing copy and creative in the future.

BACKGROUND

Please describe your company and position.

I am the Sales Recruiter of Security National Life Insurance Company

Describe what your company does in a single sentence.

Sell final expense and preneed life insurance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Increase recruiting efforts
• Bring attention to SNL Recruitment

SOLUTION

How did you find Disruptive Advertising?

Existed prior to my employment

Why did you select Disruptive Advertising over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Scope: 
  • Use Disruptive resources to find insurance agent candidates across the US. 
  • Keep the budget optimized while making the candidate pool filled with more qualified agents over quantity. 
  • Set yearly goals and increase those goals year over year.
  • Disruptive has delivered on the entire scope and continues to outperform year over year.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased number of agents. 
• Tracking of different variables that are internally important to SNL. 
• Disruptive adapted and found them to now be of importance to them, as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, email is always prompt. Weekly virtual meetings are successful in communication, directive and problem solving.

What was your primary form of communication with Disruptive Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team members really invest and make you the most important client at the time.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

A little bit improvement needed on explaining the technical terms and understanding what the company goal is over what you believe it to be. (This again is a small improvement and not a missed opportunity)

BACKGROUND

Please describe your company and position.

I am the Paid Media Director of Matterport, Inc.

Describe what your company does in a single sentence.

Matterport is the leading spatial data company focused on digitizing and indexing the built world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Increase pipeline
• Increase eCommerce sales
• Increase free sign-ups

SOLUTION

How did you find Disruptive Advertising?

Referral

Why did you select Disruptive Advertising over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Disruptive Advertising were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included managing all paid media activities worldwide across a multitude of platforms from Google, Microsoft, Amazon, and Meta. Key Deliverables 

• Reduce cost per opportunity 
• Increase average opportunity amount 
• Increase overall eCommerce sales 
• Decrease cost per transaction for eCommerce transactions 
• Increase free sign-ups while decreasing cost per sign-up

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 10% reduction in cost per opportunity YoY 
• 37% increase in average opportunity value YoY 
• 33% increase in eCom sales YoY 
• 235% increase in free sign-ups YoY

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Disruptive Advertising was exceptionally responsive and communicative. Deliverables come on time which allows us to plan& strategize accordingly. They are responsive to our needs immensely and, in most cases, will reply immediately to our communications whether via Slack or email. We are a unique company with unique solutions, so having a flexible, receptive ,& knowledgeable partner is crucial to us achieving our goals.

What was your primary form of communication with Disruptive Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

When Disruptive Advertising says they keep their employees on top of industry trends - they genuinely mean it! We are in several betas, some who've yielded impressive results, that were it not for their continual push to be the best, we wouldn't have otherwise known about. 

Additionally, I want to highlight the quality of their teams. Going above and beyond is their modus operandi! From account managers Angelica & Tim to the team members like Bronson, Kaden, Lexi, Jesse, Amy, Mandy, Sammy, Summer, Caitlin, & many more - all our collaborations have been stellar.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

It's tough to think of areas Disruptive Advertising could improve - it would be their current dashboard/analytics tool if I had to call something out.

BACKGROUND

Please describe your company and position.

I am the Growth Marketing Manager of Northpass

Describe what your company does in a single sentence.

Northpass is a learning management system focused on customer education.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Scale paid advertising
• Lower Customer Acquisition Costs
• Increase Lead Quality

SOLUTION

How did you find Disruptive Advertising?

Online Search

Why did you select Disruptive Advertising over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Disruptive has been a partner of Northpass for around three years now. We initially sought out an agency that would scale our PPC ads, but we received so much more. Disruptive not only scaled our PPC but helped us create a full digital strategy which we relied on heavily.

From website optimization to competitive analysis, Disruptive gave our team the tools to be successful and succeed in different economic environments. Through our work with Disruptive, Northpass was able to generate a 4:1 ROAS for PPC.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

4:1 ROAS for PPC Advanced calibration between CRM and Ad platforms Northpass grew by 5x with the help of Disruptive Northpass was acquired by industry leader in 2023

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Disruptive team deserves an A+ for communication. My main POC, Kyle, was a pleasure to work with. He answered questions same-day through our connected Slack channel and video tutorials. Additionally, our entire Disruptive team would handle large projects within days and have a full breakdown ready after each deliverable was completed.

What was your primary form of communication with Disruptive Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Disruptive can adapt. This is indeed what was most impressive about them. Too many agencies will run the same playbook over and over again and expect the same results. With Disruptive, they could pivot strategies quickly and make adjustments that fit our business model.

We are a SaaS business, so the market was much different in 2021 than in 2023. This required a significant adjustment to our company GTM strategy, and Disruptive Advertising was right alongside us, making changes that met the economy's demands.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

Nope. Very content with Disruptive's performance.

UPDATED REVIEW

This review was published on July 16, 2021.

Dan Westmoreland

Head of Demand Gen, Northpass

Software

51-200 Employees

New Jersey, United States

Less than $10,000

Mar 2020 - Ongoing

Project summary
Disruptive Advertising provides PPC services for a learning management system (LMS) company. The client gives emphasis towards quick results for their campaigns.

Feedback summary
Disruptive Advertising has helped the client significantly increase their web traffic and demos by four times since they began their partnership. They communicate via Slack with flexibility and collaborative attitudes, providing a comfortable experience.

BACKGROUND

Please describe your company and your position there.

I work at Northpass as Head of Demand Gen.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

PPC

SOLUTION

How did you select this vendor and what were the deciding factors?

We considered several vendors but Disruptive's knowledge and fair fees made the decision a no-brainer.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We just needed help standing up campaigns quickly and driving results.

How many people from the vendor's team worked with you, and what were their positions?

We have one account manager but they work closely with their internal design team and collaborate with other PPC experts internally.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen web traffic increase and our Demos 4x monthly from the time we hired them.

Describe their project management style, including communication tools and timeliness.

I work closely with our account manager and he even joined our company's Slack channel.

What did you find most impressive or unique about this company?

I like their flexibility in working with our company. They make it easy to collaborate and do business together.

Are there any areas for improvement or something they could have done differently?

Seems their analytics and reporting could use some type of a framework to make sure they are communicating their success back to us.

RATINGS

Overall rating: 4.5

Quality: 4.5

Cost: 4.5

Schedule: 5

Willing to refer: 4

BACKGROUND

Please describe your company and position.

I am the Director of Marketing

Describe what your company does in a single sentence.

We are an online retailer selling tools and related equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Administer paid advertising
• Maintain ROI requirements
• Grow brand awareness and revenue

SOLUTION

How did you find Disruptive Advertising?

Online Search, Other

Why did you select Disruptive Advertising over others?

High ratings, Great culture fit, Good value for cost, Company values aligned

What was the size of Disruptive Advertising’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have partnered with Disruptive over the past several years to manage our online paid advertising initiatives. It has been important that we maintain and realize ROI objectives, grow revenue and acquire new customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Disruptive has demonstrated strong expertise with the administration of our paid advertising campaigns, while meeting or exceeding our ROI and revenue goals. They are innovative and continue to bring new ideas to expand our programs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Disruptive provides timely communication and responds quickly to shifts in strategy.

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

Disruptive Advertising is comprised on a group of smart, savvy, genuinely good-hearted people. We really enjoy our relationship with their team and feel like its an extension of our own team. They work to understand our business, our goals, our customers and how we can meet our goals. They're completely invested in making our paid advertising successful. There's great synergy and collaboration.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of the company. 

Describe what your company does in a single sentence.

Tax Resolution, Tax Preparation, Tax Accounting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Increase Paid Search Volume
• Email Marketing

SOLUTION

How did you find Disruptive Advertising?

Online Search

Why did you select Disruptive Advertising over others?

• High ratings
• Pricing first our budget

What was the size of Disruptive Advertising’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increase number of qualified leads from Paid Search. Baseline at around 70+/month. Wanted to increase as much as possible.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 70 Qualified Paid search leads monthly to around 200 Qualified Paid Search leads monthly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

When we first started, we had 2-3 people on our account, but our main account manager was pretty disconnected and it wasn't a great fit, produced little results. She either left the company or was let go, and we were assigned Blake and Adnan to our account, and the results started to drastically change! We rely heavily on Paid Search for our leads, and the results really started to blow us away.

Blake and Adnan are always willing to meet on short notice, to send over quick updates jump on a call in between our weekly schedule meetings. We had monthly goals that were tracked daily, and progress is discussed on weekly calls. We're very happy with Disruptive, but especially with Blake and Adnan! We just started using them for email services. We haven't had enough time to produce results yet, and it is taking a bit to get set up, but we're hopeful for similar results.

What was your primary form of communication with Disruptive Advertising?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

They seemed to really know what they're doing, but so does everyone on the first call. But they actually produced the results we wanted to see. There's even potential for us to do more as we want to add budget, and that prospect is exciting.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

The only complaints we had early on were resolved with a new project manager. It feels like new projects take longer than they should to get off the ground which can be frustrating, but it's usually worth the wait.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of TigerTough

Describe what your company does in a single sentence.

We make seat covers for work trucks, heavy equipment, and first responders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Drive ecommerce sales
• Increase brand awareness

SOLUTION

How did you find Disruptive Advertising?

Online Search, Clutch Site

Why did you select Disruptive Advertising over others?

High ratings, Great culture fit

What was the size of Disruptive Advertising’s team?

2-5 Employees

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Disruptive to develop a strategy for our digital advertising and act on it. The goal was to hit a specific number in e-commerce sales while maintaining a ROAS goal.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ROAS
• Sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Disruptive team is very quick to act and make things happen rapidly. They're really good at entertaining and implementing new ideas.

What did you find most impressive or unique about this company?

Most agencies that I reached out to sold themselves hard. Disruptive said we'll see if we're a good fit for each other and we'll proceed if it makes sense for us to work together. Ten months after working together, we attended the largest construction tradeshow in North America for the first time.

Over 10% of the people that we talked to commented that they were seeing our ads on Facebook and Instagram. It was awesome to hear that because feedback like that doesn't show up on the ROAS reports!

Are there any areas for improvement or something {provider_name} could have done differently?

Nothing at this time.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Arnold's Office Furniture

Describe what your company does in a single sentence.

Health& Safety Supplies / Office Furniture & Panel Systems

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Increase Revenue
• Brand Awareness
• Refine Digital Marketing Strategy

SOLUTION

How did you find Disruptive Advertising?

• Online Search
• Other

Why did you select Disruptive Advertising over others?

• High ratings
• Great culture fit
• Company values aligned
• Other

Describe the scope of work in detail. Please include a summary of key deliverables.

• Google & Bing Paid Ads Management
• Dedicated Marketing Consultant & Account Manager
• Real-Time Reporting Dashboard Access
• Weekly Email/Slack Updates
• Weekly Performance/Strategy Review Calls
• Custom Strategy Roadmap
• Conversion Tracking Assistance
• Feed Management Fixing & Improving / Optimizing / Scaling & Expanding.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in Revenue
• Increase in Leads
• Quality of Leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely responsive and timely, punctual and organized. They always break down meeting agendas prior to the meeting and send meeting recaps post-meeting. They deliver items when they say they will, and they are always quick to respond to a question we have or an email we send - no matter the time.

They ask great, thought-provoking questions during our strategy calls and bring a fresh perspective to our industry that helps us get creative and think outside the box.

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

Whether they know your industry or not in the beginning, they will learn it. They take the time to learn about your products and your industry and fully immerse themselves so they can get a full understanding of how best to market it.

They ask the right questions, and a lot of them, which is refreshing and unlike any other PPC/SEO/digital marketing company I've worked with.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

none. 

BACKGROUND

Please describe your company and your position there.

I am the CEO of Honey Bee Stamps. We design and manufacture our own line of paper craft supplies and sell 100% online to both retail customers and craft stores (at wholesale) around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We were completely new to advertising and wanted to start reaching new customers and really get our name out there. We started with CRO, Facebook / Instagram advertising and Google ads - and have since added Pinterest advertising.

SOLUTION

How did you select this vendor?

I asked around in our Shopify Plus community for recommendations of advertising agencies to check out and Disruptive was one of them that was recommended. We interviewed about 5 agencies, and Disruptive felt like the best fit.

Describe the scope of their work in detail.

We started with a series of discovery meetings to make sure that Disruptive would be a good fit. Once we decided to go with them, we had a meeting to discuss the best approach. They did a deep dive in to our business and metrics to make recommendations on which platforms we should tackle, as well as helped us create a budget to get us started. They also recommended CRO for us, which we did for the first year, and made some excellent changes to our website that really did help increase our conversions.

What was the team composition?

Once we had our discovery meeting and created a plan, they set us up with a Project Manager to oversee our account. They also matched us up with individual platform managers who would best fit our scope to create a solid team for our project. We work closely with our team and chat once or twice per month to make sure we are all on the same page and agree to their visions for what to try with advertising for the next month and quarter strategies.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We almost constantly see results of 10x or MORE on every platform. We have had wild success with our brand in particular on Pinterest, and sometimes see ROAs of 20x!

How effective was the workflow between your team and theirs?

Excellent! Their team really listens and researches the best ways to make our partnership the best it can possibly be.

What did you find most impressive about this company?

They really took the time to dig in to my business and truly learn our audience from the very start. That was very important to me - so that we could assure that our advertising agency would truly understand our customers and the brand voice that we want to portray.

Is there any area for improvement or anything that could have been done differently?

Honestly - No! We have been so satisfied working with Disruptive!

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder at Doomlings, a game company. We also develop intellectual properties that can be turned into TV shows, mobile games, and video games.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We hired them to take over and run all of our digital marketing.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising is in charge of all our advertising and marketing relating to our games' sales. They run our email marketing, conversion rate optimization (CRO), social media marketing (SMM), and PPC efforts. Initially, we provided them with a set of benchmarks. As part of our monthly scope, they have a dedicated set of deliverables that range widely from static ads to video ads to GIFs. 

For PPC, they run campaigns on Google and YouTube. As for email marketing, Disruptive Advertising has built all of our flows, from post-purchase to abandoned carts, as well as a journey for people to learn about our company. They also do copywriting and design assets by adapting existing material. The team runs 25–40 email campaigns a year. Additionally, they've built out an SMS marketing strategy for us. 

They help with SMM on TikTok, Facebook, and Instagram. They also do a bit of work on Pinterest and Snapchat. Since we're a media company, we create many of our own assets, and Disruptive Advertising works in tandem with us, delivering more creative assets. 

Disruptive Advertising's CRO team has helped us run A/B tests to test 1–2 things at a time, such as button placements or pathways, to make our user's journey more effortless. They've also helped us respond to instances when we're out of inventory and need to change the site's backend to our Amazon account, where we have stock, explaining why to users in the process. The team has also helped us build a post-purchase upsell. 

Currently, we're getting ready to release new products in the spring of 2023: a set of plushies and trading cards for our game. Disruptive Advertising will be working on the campaign leading up to the launch to carry the products into the mass market. 

What is the team composition?

We've worked with nine teammates from Disruptive Advertising. We've had a consistent team for email marketing and digital ad spending, though CRO has a bit more turnover; we've had a new CRO teammate every 3–5 months. Additionally, we have an account manager, a sales contact, and someone on their legal team who jumps in when we want to expand the scope. 

How did you come to work with Disruptive Advertising?

My business partner found them through online research. We interviewed five agencies, and Disruptive Advertising was the most impressive. 

How much have you invested with them?

We spent around $14,000 a month with Disruptive Advertising. This fee has grown as our scope of work has increased; it began at around $9,000–$10,000. 

What is the status of this engagement?

We started working together in September 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Disruptive Advertising, we’ve increased our revenue 5X in 2022, which has been remarkable; we went from around a $1 million yearly gross revenue to about $5 million. They’ve been able to scale us up from an ad spend perspective very responsibly in a way that hasn’t compromised our return on ad spend (ROAS). These kinds of results take time and a very thoughtful effort.

Our revenue proportions by the program have remained relatively even. For example, email marketing accounts for 30%–33% of our revenue, and that’s stayed the same as we’ve scaled up. Every single department has met the moment and has been able to continue scaling up, which is a testament to Disruptive Advertising’s consistency. 

Additionally, Disruptive Advertising was instrumental in bringing us on to TikTok at a time when it wasn’t necessarily a sure bet, and that has really changed the trajectory of our revenue. Since then, TikTok has become our primary focus on social media, and the team has very experienced resources working on our account. 

Sometimes, they surprise us by delivering extra assets as part of our deliverables, such as an animation of one of our game’s characters for the holidays. This cool initiative has gone above and beyond. They’re always thinking about how to have fun with our band and push the creative envelope. 

Initially, they took over from another advertising agency that had struggled to scale us up because they didn’t have the needed expertise in different areas of specialization. We’ve been really impressed by Disruptive Advertising because they have a dedicated person for each area of expertise we need.

How did Disruptive Advertising perform from a project management standpoint?

We’ve had one account manager throughout the program who’s always on top of it. Disruptive Advertising is very responsive. They’ve worked through Thanksgiving holiday in 2021 and 2022 and have been on call for Black Friday. Even though we’re all in different cities and work remotely, that hasn’t affected results or performance. 

We primarily communicate through Slack. We’ll start using a Miro board in January 2023 for email marketing campaigns to have visibility on them. 

What did you find most impressive about them?

Disruptive Advertising’s strength is their ability to perform consistently. Each department has stayed steady as we’ve scaled up, which indicates that they’ve built at least for the scope we’re at and likely for larger scopes, which is nice. 

Are there any areas they could improve?

The only thing that could improve would be to have a shorter learning process. Learning a client’s needs takes time, as does being able to anticipate them. However, in an ideal situation, that learning curve would have been tighter, but by the third month, we were hand-in-glove and aligned, which I appreciate. Other than that, I don’t have any major complaints, and we resolve minor issues with the appropriate authority level. 

Do you have any advice for potential customers?

Be very clear with your deliverables upfront in the contract negotiation. As a former commercial director, I’m very timeline oriented. When the engagement with Disruptive Advertising is successful — and it will be — you’ll want to go back to the contract and lock in the deliverables.