Disruptive Advertising

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

They’ve absolutely been successful. They’re excellent at client relationship management. They’re excellent at being attentive to reporting and analytics. They’re excellent at creating a continual plan to manage and optimize the account. They create their own initiatives and present those initiatives to you for approval. It makes the process more one of not having to manage a ton, but just having to approve new initiatives. The regular maintenance of the account is very consistent and detailed, a weekly phone call at the same time, always an agenda. It’s just very detailed and organized and lightweight in terms of management.

What did you find most impressive about Disruptive?

Like any consultancy firm, they have experts for each aspect of the business. We only use one segment of their offerings, but we’ve run into situations where we’ve received advisement from other individuals in different departments to make sure we get best in class treatment.

Are there any areas Disruptive could improve?

I’m honestly quite pleased with the relationship. Any time I’ve needed to improve something, it’s been improved. I wouldn’t say that they don’t need to improve; it’s that if anything when improvement is identified, it’s acted upon.

What tips or recommendations could you share that might increase the likelihood of success with Disruptive?

To have a strong plan in regards to your copy and content that you’re going to be using, to have a library of images and branding guidelines, and to have content pieces that are available to use as click bait.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

When we started with Disruptive, we were probably doing $200,000 in sales a year, and Disruptive took us up to $3 million. 90% of that is revenue driven from what Disruptive brought to our website. Essentially, Disruptive is directly responsible for most of the revenue that comes in because our customers come to us through what Disruptive drives. Other companies I’ve worked with just do their job but don’t give you any metrics of their success, so it can be hard to track, but Disruptive is very metric-based, which is good.

We spend about $100,000 per month, and they’ve got our acquisition cost extremely low. It differs for every business, but for us, they’ve taken us from a $50 acquisition cost per customer to about $22-$23. So they cut our acquisition cost in half and increased our sales by 10 times. That’s some great math. So they’re really effective.

What did you find most impressive about Disruptive?

Adam Kaiser manages my account, and on Christmas, for example, if I noticed there was something wrong with one of our campaigns and I was concerned, I could shoot him a text and he would drop whatever he was doing to figure out what was going on right then. So the personal service is unbelievable. Sometimes I feel bad that they do so much and that I bug them so much and they’re so happy to help, but that’s how they are and it’s so awesome. That’s one of the huge values of Disruptive in my experience.

Are there any areas Disruptive could improve?

Not that I can think of. You don’t know what you don’t know, so I’m sure there’s something, but I can’t think of anything that I would like better out of their service.

What tips or recommendations could you share that might increase the likelihood of success with Disruptive?

You have to trust them. In the beginning, my account manager Adam suggested some things that seemed a little bit risky. For example, when we launched a new campaign, he suggested that in order to drive up our quality score we’d have to spend a lot but it would be worth the investment in the long run. When that happened and I was reluctant, it always ended up working. I would just say that they may some risky strategies, but they know what they’re doing and you have to trust them.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We used to manage a lot of this in-house, but it got to be too much with our team. We told them from the start that if we were going to have outside PPC management, we’d need to lower our cost per conversion, and they exceeded our goals in that regard. They also helped to establish better practices with our search engine advertising. Their input and general expertise have been essential in our marketing efforts. They’re really good about following up on any ideas we might have to make sure they’re implemented the best they can be.

What did you find most impressive about Disruptive?

What I enjoyed most about them is their project manager. He has been incredibly helpful and receptive. If we need anything, it’s done within a couple hours, if not a couple of minutes. I have direct access to his cell phone if I need anything done in a hurry. They have gone above and beyond their normal responsibilities. They really seem to have a vested interest in our institutional objectives.

Are there any areas Disruptive could improve?

I’ve had no qualms with them. They have even given us good recommendations for additional contractors outside of their expertise. I have no complaints with them.

What tips or recommendations could you share that might increase the likelihood of success with Disruptive?

Be clear with your goals and your expectations. It is also imperative to be open to new ideas to expand your marketing efforts.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

What I like about them is that they’re really honest guys and they’re good problem solvers. I’ve often worked with agencies in the past where they try to be all things to you, and my experience with Disruptive is that they know exactly where their sweet spot is and they get in that lane. That’s the service that they provide to you and to do it extremely well. We’re very pleased with the service.

We don’t have any quantifiable results yet because ours isn’t the kind of product where somebody converts immediately online. A conversion to us is a new lead, but in terms of the quality of the lead, I don’t know that until I see how many of those leads actually result in somebody moving into one of our communities. It hasn’t been long enough to measure that yet.

What did you find most impressive about Disruptive?

Because they’re very clear on their area of expertise, which is PPC and CRO and social media advertising, they’re really good at finding those pockets of opportunity for the client, versus just kind of throwing out a general program that might not work specifically for my market or for the kind of people who are attracted to my product. They do a great job of getting to know my company and what makes my company special versus the competition.

Are there any areas Disruptive could improve?

You know, Jake is really good at asking if there’s anything they could be doing better, and I would be good at giving an honest answer if I could think of something. But they’re giving me what I want. I don’t have those kinds of suggestions, and if I did I would have already told him.