What evidence can you share that demonstrates the impact of the engagement?
When working with them, we don’t have to train them on how to use our platform or what the best practices of email marketing are. They know all of that and can pick up on things very quickly. It feels like Disruptive Advertising is an extension of our team.
They’ve gone above and beyond our expectations. I’ve worked with other email marketing agencies, and what differentiates this team from others is that they have a wide range of skills in project management, email marketing execution, and deep strategic thinking.
What they provide us is exactly on-brand with what we expect. Our organization is an enterprise business, so we expect enterprise business-level work, and Disruptive Advertising has always brought that to the table. We’ve gotten so much value from the partnership.
How did Disruptive Advertising perform from a project management standpoint?
The team has been able to adapt to how we manage our projects internally. We use JIRA, Asana, and Monday, and the team has been adaptable to what we use and need.
We meet on a regular basis to touch base on the status of projects, and Disruptive Advertising is always on schedule and on par with what we expect in terms of communication and deliverables. We also communicate with them via email and phone.
They have specific people on their team dedicated to project management. This is helpful to us because those teammates help to drive tasks and prioritization and to break down projects. I can very quickly and easily relay information to them.
The team asks minimal questions because they know what we’re looking for, and they turnaround high-quality work. If they don’t produce something that’s up to the level we want, they always go back to the drawing board and make sure that they get it to that level.
We love working with them. They’ve been able to grasp certain elements so quickly, that we’ve continuously added tasks to their plate.
What did you find most impressive about them?
What’s unique about Disruptive Advertising is that they are very warm and welcoming. I’ve met with them in person a couple of times, and they really go out of their way to be helpful in any way they can.
For example, when anyone is onboarded as a partner with our organization, there is a period where people have to learn the products and understand the business.
Some of the individuals on Disruptive Advertising’s team didn’t understand lawn care, but they all made an effort to try our products and help out people on their team with their lawn care.
They really care about the partners they work with and about each other, which shows the type of people they are. This has made our relationship that much stronger. The team is caring, and they go above and beyond to do the best they can in any way possible.
Are there any areas they could improve?
The only thing is that we have a lot of brands that Disruptive Advertising has to juggle, so things get mixed up. It’s hard to decide on their priority when juggling 8–10 brands. There have been times when they’ve been underwater because we’d put too much on their plate.
Sometimes, we’ve had to take over a few tasks to meet the deadlines, but we’ve worked through it; it’s not a reoccurring issue.
The great thing is that the team takes our feedback about project management and workflow improvements and implements it almost immediately. We always collaborate with them to make things better and they're always striving to improve.
Do you have any advice for potential customers?
You’re going to have a great partner. The team is dedicated to learning the business, they are smart, and they understand digital. You’ll be happy with the results. It may take time for them to get onboarded with the brand, but if you give them time, they will show you amazing quality work.