Disruptive Advertising

What evidence can you share that demonstrates the impact of the engagement?

Our cost of acquisition per lead used to be $300–$350, but it went down to about $150. We also get about 60-70 phone calls that come from advertising per month. We have online submission forms that people can fill out and a lot of those leads have been generated by advertising as well.

How did they perform from a project management standpoint?

We've had a wonderful experience. We have weekly phone calls and they send us regular reports. They're very responsive and make themselves available when we need them. It never takes them more than 24 hours to implement our requests.

What did you find most impressive about them?

They're great communicators, but their biggest strength is the work they do behind the scenes to make us stand out. Some of the ads are so good that our competitors are calling us and asking how we're making it happen.

Are there any areas they could improve?

No. They're knowledgeable and do a great job explaining everything to me in a way I can understand. We worked with other advertising companies, but all of them fell short of our expectations. Disruptive is the first company we are truly happy with.

Do you have any advice for potential customers?

Have a clear idea of what you'd like them to accomplish and let them do their work. I usually like to control every situation I'm involved in, but I've given up some of my control to them. They've done an amazing job.

What evidence can you share that demonstrates the impact of the engagement?

We measure our work in hours per week. When we started working with them, we did about 900 hours per week and are currently doing around 1,800 per week. Not all of that can be attributed to them, but they helped us double our revenue. It certainly helps to have them on our side.

How did Disruptive Advertising perform from a project management standpoint?

They do a fantastic job. They clearly explain spending and our expectations. If we make any changes, they are quick and responsive. They send weekly reports and answer our emails in the same day, sometimes within a couple of hours. If our account manager is ever away, they let us know and set up an alternative point of contact. It’s very well organized.

What did you find most impressive about them?

They’re strong in communication and understand what we want in our PPC campaigns. They show me where my money is going and help me refine my spending each month to make it more worthwhile. They show us their results each week, analyze incoming phone calls, and give us more quality leads. It’s the ideal experience. They break down a complex system and make it understandable and manageable.

Are there any areas they could improve?

I can’t think of anything they should change. I’m very pleased with their work in the last six or seven months and am happy to work with them.

Do you have any advice for potential customers?

Have a plan for what you want to spend and what you want to accomplish. They will help you shape your ideas and will work within your budget.

What evidence can you share that demonstrates the impact of the engagement?

It’s just been a progression of growth and change. When we first started the engagement, we had about 1,000 likes on social media and now boast over 8,000. They’ve also helped us expand our market from an exclusive audience in Texas to a national stage. Our click-through and engagement rates have increased substantially, resulting in a higher conversion rate. Moreover, the cost-per-click has decreased. I appreciate that they’re conscientious of our budget and ensure that we get the most out of our investment.

In terms of our working relationship, we always consult their expertise whenever we need to add something new. They’re available to meet to talk things through and patiently teach us about different approaches. If we can dream it up, they’ll do it for us.

How did Disruptive Advertising perform from a project management standpoint?

Once every other year, we meet in person to discuss any changes to our strategy and plan for the future. Beyond that, they communicate fairly consistently, sending emails, updates, and even packages during milestones in the relationship. They also keep us up to speed with new opportunities that we might not have considered before.

Furthermore, they’ve cultivated several strong business habits that make us feel heard and understood. For example, they send notes after every meeting to summarize our key points and actions. If they don’t understand something, we’ll explain it to them, and they’ll repeat it to confirm. As for scheduling, they realize that we often have to focus on other initiatives, so they respect our time. However, they always make sure to follow up and remind of us our goals, which helps keep us accountable.

What did you find most impressive about them?

Unlike other vendors who are more focused on metrics rather than understanding the client’s business, Disruptive Advertising took the time to learn about us. We felt like we could share anything with them, and they’re happy to review our work and give suggestions. Their service level is exceptional, and they respond quickly to our inquiries.

Are there any areas they could improve?

No, nothing comes to mind regarding their performance. They’re actually working to improve the interface on their reporting tools to facilitate our tracking process. This way, even though we’re not physically tracking everything ourselves, we still have an idea of what’s going on. This has been particularly helpful so far.

Do you have any advice for potential customers?

It depends on the type of customer. The dynamics for a client with a lot of digital marketing experience who just needs a service provider will be different compared with a client who doesn’t know anything.

Either way, Disruptive Advertising can help people at any level of expertise, so don’t be intimidated. There’s a lot to learn, and you can ask as many questions as you need. They’re happy to slow down and explain their insights.