What evidence can you share that demonstrates the impact of the engagement?
We’re already starting to see valuable results and improvements in our conversion rates. We moved our conversion rate from 11.6% to 14–18% by the second month working together. After six months of working together, our metrics show exponential growth in the return on ad spend for Google Ads and Facebook ads.
We’re convinced that Disruptive Advertising’s approach succeeds because they pay attention to how each audience interacts on the different platforms.
How did Disruptive Advertising perform from a project management standpoint?
They are quick to respond to any issues we identify—for example, an ad for the wrong tour. But their team takes immediate action, which is what we want from our partners. We can all make mistakes, but a vendor’s approach to them and their reaction time is what shows their true involvement and level of care.
They send agendas the day before our weekly meetings where we discuss key results from Google Ads, Facebook ads, and our CRO efforts. When we’re outside of meetings, their team is very responsive through Basecamp.
They make it seem like we’re their only client. Our business can be challenging to work with, but Disruptive Advertising exhibits a genuine concern about our success. They’ve been tremendous about promoting teamwork between our groups. They hear our ideas, but they’re not afraid to make their own recommendations.
What did you find most impressive about them?
We appreciate their attention to detail at every level of our engagement. Further, they’re an analytically minded team. They don’t react based on feelings or emotions. Everything starts with a hypothesis, and they do A/B testing or A/B/C testing on every ad we launch. We’re assured by their processes that every step we’re taking is the best one.
Are there any areas they could improve?
Disruptive Advertising’s specialty is in paid marketing, but I’d love to see them expand into other areas. If they grew to include SEO, content creation, or email marketing, we’d be more than happy to grow with them. We use other companies for those services now, but we don’t have the same level of confidence and trust in them that we have with Disruptive Advertising.
Do you have any advice for future clients of theirs?
I’d advise future clients to have confidence in Disruptive Advertising. They’re experts in their field, and it’s important to listen to them. We also found it valuable to be an involved client. Disruptive Advertising can’t be expected to know all of a company’s details about a product or service without a little help.
The changes Disruptive Advertising suggested contributed to a lower bounce rate and an increase in traffic. They implement best practices and eliminate elements that underperform. They offer helpful ideas and are quick to fill procedural gaps.