Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

I am the manager at Firth Sports Inc. We are a bicycle distributor founded in 2002.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We needed Disruptive Advertising to help us set our marketing strategy to boost our sales.

What were your goals for this project?

My goal was to pick the right keywords to target and to show our ads in the right places to attract more potential customers. We wanted customers to view and purchase our products, which would increase our return on advertising spend (ROAS).

SOLUTION

How did you select this vendor?

Another company recommended them to us.

Describe the project and the services they provided in detail.

Their team helps us choose the right keywords to target, the right strategy to implement, and the right platforms to display our ads. Every week, they review their analytics report with us and adjust our ads, giving us advice on our website and suggesting other services.

What was the team composition?

One consultant manages our account. If we need more help, they’ll involve more people in the project and provide different services and advice.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Within six months, our sales have increased and continue to increase. More customers are checking out our products.

How was project management arranged and how effective was it?

They’re very responsive, and it’s easy to get a hold of them if we ever have any questions or changes that need to be made.

What did you find most impressive about this company?

They can provide anything we want.

Are there any areas for improvement?

No, not yet.

BACKGROUND

Please describe your company and your position there.

I’m the president and owner of a small pest control company with a highly specialized focus.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired them to manage our Google Ads. 

What were your goals for this project?

We wanted to maximize every dollar spent on Google Ads by having the latest and best practices. Over the years, we’ve spent hundreds of thousands of dollars. Unfortunately, costs kept going up, but returns kept going down.

SOLUTION

How did you select this vendor?

We did lots of research for over a year. When I finally contacted Disruptive Advertising online, I felt a strong connection. I figured that if they could have that impact on me with their digital presence, then they were the right people for the job.

Describe the project in detail.

Disruptive Advertising is responsible for managing our Google Ads. Initially, they helped us do a makeover of our PPC strategy.

What was the team composition?

We’re working with their project manager and other relevant personnel.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We saw positive results after the second month. Even considering management fees, our overall costs have gone down.

How did Disruptive Advertising perform from a project management standpoint?

They are great communicators who encourage us to share our thoughts. I like their personal approach.

What impresses you about Disruptive Advertising?

Their professionalism and dedication are impressive.

Are there any areas for improvement?

No, nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I’m the owner of Mrs. Cavanaugh’s Chocolates.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We needed help setting up Google Shopping and Google Ads.

What were your goals for this project?

We wanted to increase sales more than we did with the company we hired last year.

SOLUTION

How did you select this vendor?

They contacted us.

Describe the scope of their work in detail.

Disruptive Advertising set up our Google Shopping site. They also created ads, maintained our Google Ads account, and monitored our sales-to-spending ratio.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re very happy with the results. They also did a great job with graphics.

How effective was the workflow between your team and theirs?

Berrett (marketing consultant, Disruptive Advertising) was always willing to listen. He did a great job solving any of our questions or concerns.

What did you find most impressive about this company?

Disruptive Advertising really knows what they’re doing. Barrett was so helpful.

Are there any areas for improvement?

They should send an automatic notice to inform monthly customers that their fee will increase with an added ad spend.

BACKGROUND

Please describe your company and your position there.

I’m the creative director at blooom, a 401k management firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We needed to monitor and optimize our paid search operations on Google.

What were your goals for this project?

We wanted to keep our customer acquisition cost (CAC) in check and be alerted to paid search opportunities we were missing.

SOLUTION

How did you select this vendor?

I believe our CEO had a personal relationship with the owner.

Describe the scope of their work in detail.

Disruptive keeps our paid search account in check while we focus on growing our business through other marketing strategies.

What was the team composition?

Kezlie (Account Strategist, Disruptive Advertising) manages the project day to day, and brings in others (creative, strategy) as necessary.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve cleaned up our strongest campaign, and continue to learn more and more from every test run.

How effective was the workflow between your team and theirs?

It’s very effective. Kezlie does a great job of responding promptly to our needs and managing our expectations.

What did you find most impressive about this company?

Their response time is outstanding.

Are there any areas for improvement?

No, not that I can think of at this time.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of an online supplements retailer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

I needed help managing our PPC advertising and remarketing campaigns.

What were your goals for this project?

I wanted to increase our sales and clicks, while decreasing our ad spend.

SOLUTION

How did you select this vendor?

I found them by reading reviews on Clutch.

Describe the scope of their work in detail.

Disruptive Advertising took over our Google Ads, Bing, and Facebook campaigns. They started by fine-tuning our existing campaigns and creating remarketing campaigns. They’re now focusing on expanding PPC traffic.

What was the team composition?

They have a large team. I work with a variety of specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen immediate results from the initial, simple processes they put in place. They’re capturing the money we were leaving on the table from our existing traffic. I’m looking forward to seeing our traffic continue to grow from the newly expanded campaigns.

How effective was the workflow between your team and theirs?

They hold weekly calls so I always feel up to date. I really like their big team as they can address every niche issue.

What did you find most impressive about this company?

Their communication is most impressive.

Are there any areas for improvement?

I’d like to see them speed up the processes of getting everything built.

BACKGROUND

Please describe your company and your position there.

I’m the co-founder of Tannus America. We manufacture bicycle tires.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We engaged Disruptive Advertising to optimize our website and increase our conversions.

What were your goals for this project?

We wanted to improve our conversion rate and optimize website flow.

SOLUTION

How did you select this vendor?

We researched multiple vendors.

Describe the scope of their work in detail.

They tested different aspects of our website to identify which approach would yield the best results. Disruptive Advertising then coded the website tests and produced subsequent reports. They now manage our entire site.

What was the team composition?

I interact with three people. There’s a larger team working behind the scenes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Gains in our conversion rates and traffic have exceeded our expectations. I've worked with several agencies over the years, but have never been super happy them. Disruptive Advertising is the first agency I would give a positive review about.

How effective was the workflow between your team and theirs?

They are always available to meet. The whole team is great.

What did you find most impressive about this company?

The team is proactive and knowledgeable.

Are there any areas for improvement?

No. I can’t think of anything.

BACKGROUND

Please describe your company and your position there.

I am the director of the 1940’s Ball. It’s a WWII-themed party held in a hangar at the Boulder Airport.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

I needed help with social media advertising.

What were your goals for this project?

I wanted to sell tickets.

SOLUTION

How did you select this vendor?

I found them through their social media profiles.

Describe the project and the services they provided in detail.

They put together social media advertisements to promote the event.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

They implemented effective targeting strategies that increased our ticket sales.

How was project management arranged and how effective was it?

They managed the project effectively. We communicated via emails and phone calls. They were very involved, always touching base with me to make sure they were on the right track.

What did you find most impressive about this company?

I’m most impressed with their level of communication.

Are there any areas for improvement?

No, I can’t think of anything.

BACKGROUND

Please describe your company and your position there.

I’m in charge of customer support and the management of a 3D rendering company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We needed someone to manage our Google and Facebook ads as all as all the digital marketing required for our business.

What were your goals for this project?

We were seeking to scale the company rapidly using an effective digital marketing strategy.

SOLUTION

How did you select this vendor?

We found them online.

Describe the scope of their work in detail.

Disruptive Advertising closely monitors all our digital marketing efforts, analytics, AdWords accounts, and Facebook ads. They analyze our ad results to constantly optimize the campaigns.

What was the team composition?

We started with just one account representative but it has grown to two or three now that our business has grown.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The lead quality and quantity have drastically improved since starting our collaboration. Disruptive Advertising definitely knows their stuff!

How effective was the workflow between your team and theirs?

They’re very communicative and responsive.

What did you find most impressive about this company?

This isn't the simple marketing that most people do. They have the skill set required to go to the next level for those who want to.

Are there any areas for improvement?

No. I'm happy with how things are at the moment.

BACKGROUND

Please describe your company and your position there.

I'm the owner of an online store that sells memorabilia for music, sports, and celebrities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We needed advertising management.

What were your goals for this project?

I mainly wanted to increase our sales to 40 transactions per day.

SOLUTION

How did you select this vendor?

They were recommended to me.

Describe the scope of their work in detail.

They handle all aspects of digital marketing for us.

What was the team composition?

I worked with one of their many marketing consultants.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They’ve successfully increased communication with our customers and have created great campaigns.

How effective was the workflow between your team and theirs?

They are very good in this regard.

What did you find most impressive about this company?

Their constant communication and effort are remarkable. They also keep their commitments and work hard to increase my success.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

I’m the marketing operations manager for RiseSmart, Inc. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive Advertising for search engine marketing growth. They also help us with expansion for our Facebook and LinkedIn social media advertising.

What were your goals for this project?

Disruptive Advertising revamped our strategy for paid search and paid social media ads. They focus on constant improvement for our campaigns’ performance.

SOLUTION

How did you select this vendor?

We compared 3–4 vendors. We evaluated their overall professional expertise, engagement costs, and account admin resources.

Describe the scope of their work in detail.

Disruptive Advertising worked on Google AdWords. They also helped us with ads on Bing, LinkedIn, and Facebook. The team targeted three regions: the US, Canada, and India.

What was the team composition?

We work with 1-2 account administrators for each channel.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started working with Disruptive Advertising, our traffic has increased over 100% for certain sites. Our global conversion rate has also increased by more than 100%.

How effective was the workflow between your team and theirs?

Disruptive Advertising is very responsive and effective.

What did you find most impressive about this company?

Disruptive Advertising has shown a willingness to provide extra expert resources to help our account achieve growth.

Are there any areas for improvement?

It took a while to explore and identify the right strategy to pursue.