Conversion Perk

As name suggests, Home Healthcare shoppe is online shop for home healthcare products. Client had given me a clear picture that average cart value is about $190 and average profile is about $40/checkout. I was supposed to increase his sale keeping the figure in mind.

Challenges: Healthcare industry is one of the most competitive industry. A recent data shared by Wordstream says people have seen only about 2.5% conversion ratio with ecommerce PPC for healthcare industry.

Proposed Solution: We worked on landing page to make it conversion friendly. Setup acquisition and remarketing campaign and tried different level of bidding optimization. We also tried different ad copies, keywords match types and in-market audience to target.

End Result: Client is only paying about $16/sale and conversion ratio has improved to almost 4% (which is much better than industry average of 2.5%).

Boarding school review is an education based website that helps parents to make a decision in finding most suitable boarding school for their child. Client was looking for more leads and he had given me a maximum figure of $30/lead.

Solution Provided: We combined Google Adwords with Bing Ads and Facebook Ads to provide ideal solution to the client. Google Adwords was our major platform, Bing Ads were secondary platform and Facebook Ads campaign was exclusively built to run remarketing campaign for lapsed users. Again, we had setup Acquisition and re-targeting campaign both with Google Adwords and Bing, played with different type of bidding strategy to provide ideal solution.

End Result: Average cost/lead for the month of June 2018 has dropped to $14/lead (we are performing much better than the target of $30) with Google Adwords, $18/lead with Bing Ads and $23/lead with Facebook ads. We have achieved our target with huge...

Client had shared clear picture with us. Typically there were converting every 3rd phone calls into sale and on average they had about 12% profit margin and average cost per product was about $2,500 so on average they were getting about $300 profit on every sale.

Challenges: Profit margin was pretty low for a product that costs about $2.5K and CPC was pretty high. I had to generate minimum 3 phone calls or 1 direct sale from website in $100 to $150. Only then the client was supposed to make some profit after all deduction.

Solution Provided: We decided to analyze old (but failed) campaigns first to see what went wrong with those campaigns. This helped me finding "non-performing" things with different products. We decided to run Adwords campaign by combining its different types. We setup the campaign and monitor and optimize it for 30 days.

End Result: Finally we achieved more than whatever we had promised to...

Client Goal: Getting more & more free trial users through paid campaign. Turn free users to paid users & getting lapsed paid members back on board.

Solution Provided:

1. We setup paid marketing campaign with Google Adwords and Bing Ads to acquire new subscribers for free trial.
2. Setup paid marketing campaign (display) exclusively for those who has signed-up with free trial but haven't opt-in for paid membership
3. Run re-targeting campaign with Facebook & LinkedIn for those who had subscribed to paid members but later cancelled subscription plan.
4. Setup RLSA campaign for those who has visited to the website but didn't take any action.
5. Setup LinkedIn acquisition campaign targeting potential customers.

End Result: We are getting hundreds of free users everyday and many of them are getting converted into paid member after 14 days of trial period.