What evidence can you share that demonstrates the impact of the engagement?
I was in charge of the grand opening for our Taco Bell Cantina location. With the concept being on the beach, our location is very touristy, and that’s where Savage came in. Because the marketing campaign worked, we had almost 2,000 people online saying they were going to attend the party.
We launched the ads 1–2 weeks prior to the grand opening and had a huge turnout. My bosses were at the Cantina as well, and they’d go up to random customers asking how they’d heard about the grand opening, since they were just tourists in the area. A lot of them said they came in because of social media. Savage had a major influence.
How did Savage Global Marketing perform from a project management standpoint?
They were on top of it. I had a phone call with them every week leading up to the event, along with my boss, going over ideas we wanted to implement. They’re always very flexible, and they've been able to give us the product that we wanted. They come up with some great ideas. We’re currently brainstorming for a new campaign, and they’re giving me constant updates on our marketing so that we’re all on the same page.
What did you find most impressive about them?
The experience with them during the video production was just great. We got what we paid for and more. They were supposed to shoot for about two hours, but the videographer was so passionate about the work that he turned those two hours into three or four, to get the exact shot that he wanted.
Are there any areas they could improve?
It’s difficult to say since we have a great relationship with them. They’re fast to turn around projects, and anything they could improve would be minimal.
Do you have any advice for future clients of theirs?
Don’t be afraid to call Chris after hours and on weekends because he always answers. That’s something most marketing agencies wouldn’t do.