Savage Global Marketing

BACKGROUND

Please describe your company and your position there.

Glass restorations. Main focus on the super yacht community. Owner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Savage Global Marketing, and what were your goals?

Digital marketing and brand awareness

SOLUTION

How did you select this vendor and what were the deciding factors?

Referral

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

FB/IG ad campaigns

How many resources from the vendor's team worked with you, and what were their positions?

• Owner
• Team lead
• Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

More incoming calls and email for service.

How effective was the workflow between your team and theirs?

Good synergy

What did you find most impressive or unique about this company?

Their willingness to see me thrive and be impactful in my space is impressive.

Are there any areas for improvement or something they could have done differently?

So far so good. Maybe make a phone call or two and not rely completely on email for we “Gen X” who prefer the spoken word

BACKGROUND

Please describe your company and position.

I am the President/CEO of Cubicle Curtain Factory, Inc.

Describe what your company does in a single sentence.

Manufacturer of Healthcare cubicle privacy curtains and related items

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Savage Global Marketing to accomplish?

• Optimize and manage Adwords and ad spend
• Establish social media presence in appropriate B2B platforms
• Help with updating current website

SOLUTION

How did you find Savage Global Marketing?

• Online Search
• Referral

Why did you select Savage Global Marketing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Savage Global Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

After the first full month with Savage, our ad spend was reduced by $6,000 over the previous month's spend and we received 6 more requests for quotations.  They created interesting landing pages that are in testing mode now with Google.  We are discussing the implementation of an online store for one product.  Future projects include social media with on-site video production and website improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the first full month with Savage, our ad spend was reduced by $6,000 over the previous month's spend and we received 6 more requests for quotations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very responsive to questions and requests.  Each task is clearly defined and they let us know what they need from us.  All tasks are carried out in good time.

What was your primary form of communication with Savage Global Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I chose Savage because they had experience in Healthcare and Manufacturing.  What stood out from others was the fact that they were located within an hour of our location and offer on-site video production and social media management.

Are there any areas for improvement or something Savage Global Marketing could have done differently?

The only suggestion would be for there to be a way for their customers to log into Lionshare and see the number of hours used and remaining at any given time.

BACKGROUND

Introduce your business and what you do there.
I’m a volunteer firefighter at the City of Plantation’s fire department. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Savage Global Marketing?
We hired Savage Global Marketing for their video production and marketing services. 

SOLUTION

What was the scope of their involvement?
Initially, we had a few meetings with Savage Global Marketing to discuss our priorities and the project. From there, we spent four days shooting the scenes we needed for the production. The postproduction and editing took 2–3 weeks, and we communicated back and forth until they provided the final product to us. During the engagement, there were some interviews conducted. Our team handled the casting and helped them with scriptwriting.
At present, we’re still working with them on the project. They’ll be working on our marketing efforts in the future.
What is the team composition?
We’ve worked with 5–6 teammates from Savage Global Marketing, including Andrew (Director of Video Production) and Chris (CEO).
How did you come to work with Savage Global Marketing?
We had an RFP process where we interviewed Savage Global Marketing.
How much have you invested with them?
Our investment has been between $10,000–$50,000.
What is the status of this engagement?
We started working with them in July 2023, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
The videos haven’t been publicly displayed yet, so quantitative metrics aren’t available. Nonetheless, the quality of Savage Global Marketing’s work has been highly professional.
How did Savage Global Marketing perform from a project management standpoint?
Savage Global Marketing has met our deadlines and budget. Andrew is amazing, and Chris is truly helpful and attentive to the project. We communicate through Zoom, phone calls, and their communications app.
What did you find most impressive about them?
Their professionalism and preparedness have been impressive.
Are there any areas they could improve?
No, there aren’t any.
Do you have any advice for potential customers?
Be organized and prepared. Facilitate collaboration so that your expectations are met. 

BACKGROUND

Introduce your business and what you do there.

I’m a director of marketing at Lewis Marine Supply, a marine wholesale distributor.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Savage Global Marketing?

We needed help expanding our exposure and reach within the marine industry via social media and digital marketing.

SOLUTION

What was the scope of their involvement?

Savage Global Marketing provides SMM (social media marketing and PPC). We’ve started the process by discussing our wants and needs with them so they can put together a very detailed and comprehensive proposal for us to review — it’s a smooth and organic process.

In terms of PPC, Savage Global Marketing’s team focuses on Facebook and Google ads, which include creating imaging and text for the campaigns. Regarding the SMM, they manage Facebook, Instagram, and LinkedIn. Whenever we want to start a campaign, we give them the flyer or events we want to feature, and they come back with a media calendar and an action plan.

What was the team composition? 

We’re working with around seven members of Savage Global Marketing’s team, including Heather (Graphics & Social Media Manager), who is our main point of contact.

How did you come to work with Savage Global Marketing?

Someone referred Savage Global Marketing to us.

How much have you invested with them?

We’ve invested around $75,000 with them so far.

What is the status of this engagement?

We started working together in July 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve noticed more social media interaction and website traffic since we started working with Savage Global Marketing.

How did Savage Global Marketing perform from a project management standpoint?

Savage Global Marketing’s team has been able to meet deadlines and stay on budget. Regarding tools and communication, we use emails and text messages.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?
 
Heather goes above and beyond to ensure that our campaigns are running smoothly and that the creative materials get done on time.

What did you find most impressive about them?

I’m impressed by the size of Savage Global Marketing’s team and their ability to work cohesively to ensure the completion of the project on time and with the expected results.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

Do you have any advice for potential customers?

Ensure the whole team is onboard and has a clear message of what you’re trying to get across with this project.

BACKGROUND

Introduce your business and what you do there.

I’m the executive assistant to the general counsel of SR Technologies. We’re a communications company that develops software and hardware products for customers within the defense industry. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Savage Global Marketing?

We hired Savage to redo our website, which was nonexistent before they came on board. Our overall goal was to create a better web presence for the company to reach more customers and be in the public eye. We also planned to use the website for recruitment purposes. On top of that, we needed Savage to be on top of our social media platforms and start creating and posting content for us. 

SOLUTION

What was the scope of their involvement?

When Savage came on board, we told them our goals. Some of their film crew came out and took some footage of our office, employees, and engineers. We took them to our off-site hangar for them to grab some footage over there. They gathered as much as they could for our upcoming social media posts and website. 

For the website design, we had a vision for what we liked. We used a few other websites within our industry as a basis for the site’s formatting. Our team didn’t have any official brand guidelines then, but Savage helped us with that. From there, they worked on bringing our vision to life. In terms of technologies, we mainly used Figma. When we had to review some footage, we used Dropbox. They put the footage there, and we pulled what we liked from there and referenced it on Figma.

At present, they don’t lead any specific campaign for our market presence or social media channels. Rather, they offer their suggestions for things such as how often we should be posting. They’ve suggested doing one post per day, but we’ve ultimately agreed to do two posts per week. Moreover, they design our social media posts and give us graphics. We follow their brand guidelines to keep things consistent. 

What is the team composition?

We work with 5–6 teammates from Savage. Around 2–3 of them are camera operators who help us gather footage. I work directly with Heather (Graphic & Social Media Manager). Javiera (Designer) also works with us. 

How did you come to work with Savage Global Marketing?

My colleague found them. 

What is the status of this engagement?

We started working together in February 2023, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since we’ve been consistently posting on our platforms, we’ve gained new followers on our platform. LinkedIn has been a big channel for us. It’s great to see the engagement on our posts on social media, and we definitely want to thank Savage for that. 

How did Savage Global Marketing perform from a project management standpoint?

Their project management style has been great. Heather has been great. She’s been super responsive and helpful. To communicate, we use Google Meet. 

What did you find most impressive about them?

It’s great that we have direct communication with Chris (CEO). Overall, the entire team has been great. They deliver what we ask and are responsive if we face any issues. 

Are there any areas they could improve?

When we first launched the website, there were a few bugs we didn’t expect. They could work on that on the development side. Other than that, everything’s been fine. 

Do you have any advice for potential customers?

Communicate your goal and vision, and provide as many notes and examples as you can. That way, you can get as close as possible to accomplishing your goals. 

BACKGROUND

Please describe your company and position.

I am the Senior Quality Engineer of a software development company

Describe what your company does in a single sentence.

Software development company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Savage Global Marketing to accomplish?

• Increase Brand Awareness
• Generate Leads and Sales
• Improve Online Presence

SOLUTION

How did you find Savage Global Marketing?

Online Search

Why did you select Savage Global Marketing over others?

Great culture fit

How many teammates from Savage Global Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Web design and development services improve the functionality and aesthetics of a client's website, making it more user-friendly and conversion-focused. Developing or refining a client's brand identity, which includes logo design, branding guidelines, and other visual elements. Developing a comprehensive marketing strategy that aligns with the client's business goals and target audience, which may involve market research and competitor analysis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measuring the success of a project typically involves comparing the post-project data to the pre-project data to assess improvements in the targeted KPIs. The specific measurable outcomes will depend on the project's objectives and the metrics used to gauge success. It's important to establish clear, quantifiable goals and KPIs at the beginning of any project to assess progress and success effectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Project Planning: They provided a clear project plan, timeline, and milestones at the beginning of the project. Effective project planning is crucial for meeting deadlines and delivering on time.
• Communication: How responsive and transparent was the agency in their communication with the client? Open and timely communication is essential for addressing client needs and concerns.
• Delivery on Time: Did the agency meet project deadlines and deliverables as outlined in the project plan? Timely delivery of project items is a key factor in assessing a marketing agency's performance.

What was your primary form of communication with Savage Global Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's advisable to reach out to the agency directly and discuss your specific needs and expectations. I can also ask for references or case studies related to projects similar to yours to gain a better understanding of their track record. Additionally, conducting due diligence, reading client reviews, and seeking recommendations from industry peers can help make an informed decision when working with a marketing agency.

Are there any areas for improvement or something Savage Global Marketing could have done differently?

I can't see any issues.

BACKGROUND

Please describe your company and position.

I am the Teaching Assistant of a higher education organization

Describe what your company does in a single sentence.

Education Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Savage Global Marketing to accomplish?

• Tailored Strategy Development
• Data-Driven Insights

SOLUTION

How did you find Savage Global Marketing?

• Online Search
• Referral

Why did you select Savage Global Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

As a valued customer of Savage Global Marketing, I wanted to provide you with a detailed overview of the scope of work we've collaboratively defined to drive my business growth. Your expertise and commitment have been evident from the start, and I'm excited about the potential outcomes. Scope of Work Overview: 

• Comprehensive Business Analysis: 
  • Conducting an in-depth analysis of my business, including industry, competitors, and target audience. 
  • Identify key strengths, weaknesses, opportunities, and threats. 
  • Establish clear business objectives and goals. 
• Customized Marketing Strategy: 
  • Develop a tailored marketing strategy that aligns with my business vision and objectives. 
  • Outline a multi-channel approach covering digital marketing, content strategy, social media, and SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During our collaboration with Savage Global Marketing, the project yielded measurable outcomes that vividly demonstrated our progress and success. The comprehensive strategies and efforts put forth by Savage Global Marketing produced tangible results that positively impacted our business growth and online presence. 

1. Increased Website Traffic: Our website's organic traffic saw a remarkable increase of 40% within the first quarter of implementing the SEO strategies recommended by Savage Global Marketing. This growth was sustained over the project timeline. 
2. Improved Search Engine Rankings: Key target keywords that were initially ranking beyond the first page now consistently appear within the top three search results, resulting in a substantial increase in organic click-through rates. 
3. Enhanced User Engagement: The optimization of our website's user experience led to a 25% increase in the average time users spent on our site. Bounce rates also decreased by 15%, indicating that visitors found the content and navigation more appealing. 
4. Social Media Reach and Engagement: Our social media profiles experienced a 50% growth in followers across platforms, driven by the engaging content strategy implemented by Savage Global Marketing. The number of likes, shares, and comments on our posts also significantly increased. 
5. Conversion Rate Optimization: Through A/B testing and continuous monitoring, Savage Global Marketing identified and implemented conversion rate optimization strategies that led to a 20% increase in the conversion rate on our landing pages. 
6. Campaign Performance Metrics: Paid online advertising campaigns, managed by Savage Global Marketing, achieved an average click-through rate (CTR) of 6.5%, outperforming industry benchmarks. This translated into a 15% increase in online sales during the campaign period. 
7. Data-Driven Decision Making: Regularly provided data analytics reports allowed us to make informed decisions based on real-time insights. This led to more strategic content creation, campaign adjustments, and improved targeting. 
8. Positive ROI: The project's success was further highlighted by the positive return on investment (ROI) achieved through increased online sales, enhanced brand visibility, and improved customer engagement. 
9. Continued Momentum: The project's positive outcomes have not only been immediate but also sustainable. The upward trajectory in website traffic, search engine rankings, and engagement rates has continued beyond the project duration.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Savage Global Marketing's project management approach was exceptional, demonstrating their commitment to delivering results while ensuring a seamless and collaborative experience throughout our partnership. Their ability to manage timelines, promptly address our needs, and maintain open lines of communication played a pivotal role in the project's success. 

1. Timely Deliverables: Throughout the project, Savage Global Marketing consistently met or exceeded the agreed-upon deadlines for deliverables. Whether it was the submission of a detailed marketing strategy document, monthly reports, or content publication schedules, they ensured that timelines were adhered to. 
2. Responsive Communication: Their responsiveness to our needs was impressive. Whenever we had questions, required updates, or sought clarifications, Savage Global Marketing's team was quick to respond. This level of communication fostered trust and allowed us to move forward confidently. 
3. Flexibility and Adaptability: As our project progressed, we occasionally required adjustments to our strategies based on changing business dynamics. Savage Global Marketing displayed a high degree of flexibility and adaptability in accommodating these changes while still staying focused on achieving our goals. 
4. Proactive Problem Solving: In instances where challenges arose, Savage Global Marketing proactively addressed them, presenting viable solutions and alternative approaches. Their proactive problem-solving approach not only minimized disruptions but also demonstrated their commitment to our project's success. 
5. Collaboration and Feedback: They actively sought our feedback at various stages of the project, ensuring that our input was incorporated into the strategies and deliverables. This collaborative approach led to a sense of ownership and a strong partnership between our teams. 
6. Clear Communication of Progress: Savage Global Marketing maintained transparency by providing regular updates on the progress of each phase of the project. These updates included not only accomplishments but also insights into data-driven results and areas where adjustments were made. 
7. Effective Resource Management: Their allocation of resources was efficient and effective, ensuring that the right experts were involved at the appropriate stages of the project. This approach contributed to the project's smooth execution and successful outcomes.

What was your primary form of communication with Savage Global Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about Savage Global Marketing was their exceptional ability to blend strategic thinking with practical execution. It's rare to come across a company that seamlessly bridges the gap between high-level strategies and on-the-ground implementation, but Savage Global Marketing excelled in doing just that. Several aspects stood out as particularly remarkable: 

1. Holistic Approach: Savage Global Marketing didn't just focus on individual marketing tactics; they approached our project with a holistic perspective. They understood that every strategy should align with our business goals, ensuring that their efforts contributed directly to our growth objectives. 
2. Data-Driven Decision Making: The emphasis they placed on data-driven insights was truly remarkable. They used real-time data to shape our strategies, enabling us to make informed decisions and maximize the effectiveness of our marketing efforts. 
3. Customized Strategies: Instead of offering cookie-cutter solutions, Savage Global Marketing took the time to deeply understand our industry, target audience, and unique challenges. They crafted strategies tailored specifically to our needs, which resulted in a highly effective approach. 
4. Transparent Collaboration: The level of collaboration and transparency they fostered was refreshing. They not only welcomed our input but actively sought it at various stages, making us feel like true partners in the process. 
5. Proven Expertise: Their team's expertise was evident in their thorough knowledge of the ever-evolving digital landscape. They were well-versed in the latest trends, best practices, and emerging technologies, which translated into strategies that were both innovative and effective. 
6. Flexibility and Agility: While they had a well-defined plan, they were also remarkably flexible and adaptable. They could quickly pivot strategies when needed, ensuring that our marketing efforts remained aligned with the dynamic business environment. 
7. Exceptional Communication: Their communication was not only prompt but also clear and concise. They could explain complex concepts in a way that was easily understandable, fostering a collaborative atmosphere. 
8. Commitment to Results: What truly set them apart was their unwavering commitment to achieving tangible results. Every strategy and action item was geared towards driving growth and delivering a positive return on investment.

Are there any areas for improvement or something Savage Global Marketing could have done differently?

While my experience with Savage Global Marketing was overwhelmingly positive, there were a few areas where I believe they could have made some improvements or taken slightly different approaches: 

1. Enhanced Mid-Project Check-ins: Although communication was excellent overall, having more frequent mid-project check-ins could have further strengthened our collaboration. These check-ins would provide opportunities to discuss progress, address any emerging concerns, and ensure alignment with evolving business priorities. 
2. Deeper Initial Onboarding: While they demonstrated a thorough understanding of our business, a more extensive onboarding process at the beginning could have helped them gather even more nuanced insights. This would have further refined the strategies to match our unique requirements. 
3. Expanded Training Resources: While they were always available to address questions and provide guidance, having an expanded set of training resources could have helped our team better utilize certain advanced features and tools they introduced. 
4. More Frequent Performance Reviews: Incorporating additional checkpoints to review the performance of specific campaigns could have allowed us to make quicker adjustments if necessary. This approach would help optimize strategies in real-time based on emerging data trends. 
5. Clearer Long-Term Roadmap: Providing a clearer long-term roadmap for our collaboration could have given us a better understanding of the anticipated milestones, allowing us to align our internal processes accordingly.

BACKGROUND

Please describe your company and your position there.

My company is Routree, a social platform where high school students can connect and begin conversations with college and university admission counselors regarding the schools they're interested in. I serve as Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Savage Global Marketing, and what were your goals?

We hired Savage to help us shoot a short commercial for Branding that could be used on social media for an introductory signup campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected Savage based on my satisfaction with the results of the services provided by a previous company I was associated with.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The video called for the encapsulation of a draft-type process, where a parody of the NFL draft or college signing day was to be enacted. Still, it was being applied to a traditional college student. Savage and their team helped develop a script for the scenes and locations for the shoot and provided the cast direction when shooting the scenes.

Who did you work with and what was the feedback process like?

I started working with Mr. Chris Savage before connecting with the project's production team led by Andrew and his crew. The feedback guidance at each stage was spot on, and it helped the Routree team articulate and realize the vision of the ad spot.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The primary outcome I can share is our overall satisfaction with the results of the project. For a first-time shoot, I think the Savage team really helped us through and delivered exactly what we wanted.

Describe their project management style, including communication tools and timeliness.

The style, I would say, is hands-on; communication through emails, text messages, and direct teams meetings was constructive and allowed us to work within our established timeline.

What did you find most impressive or unique about this company?

They were hands-on and willing to work with us and get us through a project like this, as it was our first time.

Are there any areas for improvement or something they could have done differently?

Not for me in this project; I was impressed with the process and service, and I am very happy with the results.

BACKGROUND

Please describe your company and your position there.

CMO of ecommerce company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Savage Global Marketing, and what were your goals?

Hired Savage to manage our facebook and google ads with a target roas of 2.4x and a goal to scale our budget

SOLUTION

How did you select this vendor and what were the deciding factors?

Researched online and decided based on the excellent sales call we had

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Scope of work included running all advertising on both google and facebook, delivered all required content and asked for a minimum level of profitability to be reached before scaling

How many resources from the vendor's team worked with you, and what were their positions?

2 people from the ads team were on the calls

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Despite promising to scale our ds profitably, over the 4-5 months we worked together our budgets fell to less than 30 percent of where we started and we went from consistently generating a roas of 2.2x and higher to generating a ROAS of 0.1x in the last month of our work together. On average they never reached any ROAS above 1x, indeed over the period the average was more like 0.5x, eg they only burned our cash for us, all while telling us that all is going well and ads are doing very well.

When we questioned how 0.1x roas can be considered good, the reply was that most of their clients make no sales at all as a result of their management, at which point we decided to cut and run. For reference, we hired one of their competitors immediately after firing them and within the first week, they managed to generate a roas of 2.4x at a higher budget than savage had ever managed to achieve. I strongly recommend staying away from this company.

They will promise the world and then deliver less than nothing. We have worked with several of their competitors all of whom have performed substantially better than this. No one else has ever dared say that generating less than 1x was anything other than catastrophically bad, and everyone else always managed to get us to 2x at least.

How effective was the workflow between your team and theirs?

Great - team communicates well and efficiently which is why we stayed as long as we did.

What did you find most impressive or unique about this company?

Great sales team.

Are there any areas for improvement or something they could have done differently?

Actually, learn their craft and stop burning their clients' money while taking more money to do so. I can literally do a better job than this myself in my sleep. Generating close to 0 sales for well-established companies with legacy clients, well trained pixels and great lookalike audiences from advertising with tiny budgets is not all that hard to do. Failing to generate even 1x roas over the course of 5 months speaks to great confidence mixed with extreme incompetence.

Company Responses

The vendor responded on October 27, 2022.

We're really disappointed to see that your review didn't mention the numerous times your payment was late, which is why campaigns were paused and what impacted ROAS at the end of our working relationship. Our team worked diligently to pivot to your requests and on multiple occasions shifted from deliverables within the scope of our contract to better fit your ever-changing goals. When you came to us as a client who had seen major losses in your ad revenue, we said we hoped we would build a lasting relationship. While that didn't pan out, we are happy to hear you found an agency that better fit your needs and expectations.