Digital Marketing Strategy & SEO for Higher Education Org
- IoT Development Mobile App Development Social Media Marketing Web Design
- Confidential
- June 2022 - June 2023
- Quality
- 3.5
- Schedule
- 4.5
- Cost
- 3.5
- Willing to Refer
- 4.0
"What truly set them apart was their unwavering commitment to achieving tangible results."
- Education
- Canada
- 1,001-5,000 Employees
- Online Review
- Verified
Savage Global Marketing developed a digital marketing strategy for a higher education organization. The team outlined a multi-channel approach, including content and social media marketing, paid ads, and SEO.
Savage Global Marketing's strategies led to a good ROI and increases of 40% in website traffic, 50% in social media followers, and 20% in conversion rate. The team led timely management; they were responsive, proactively solved problems, and took feedback well. Their holistic approach stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Teaching Assistant of a higher education organization
Describe what your company does in a single sentence.
Education Management
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Savage Global Marketing to accomplish?
- Tailored Strategy Development
- Data-Driven Insights
SOLUTION
How did you find Savage Global Marketing?
- Online Search
- Referral
Why did you select Savage Global Marketing over others?
- High ratings
- Pricing fit our budget
- Good value for cost
- Referred to me
- Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
As a valued customer of Savage Global Marketing, I wanted to provide you with a detailed overview of the scope of work we've collaboratively defined to drive my business growth. Your expertise and commitment have been evident from the start, and I'm excited about the potential outcomes. Scope of Work Overview:
- Comprehensive Business Analysis:
- Conducting an in-depth analysis of my business, including industry, competitors, and target audience.
- Identify key strengths, weaknesses, opportunities, and threats.
- Establish clear business objectives and goals.
- Customized Marketing Strategy:
- Develop a tailored marketing strategy that aligns with my business vision and objectives.
- Outline a multi-channel approach covering digital marketing, content strategy, social media, and SEO.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
During our collaboration with Savage Global Marketing, the project yielded measurable outcomes that vividly demonstrated our progress and success. The comprehensive strategies and efforts put forth by Savage Global Marketing produced tangible results that positively impacted our business growth and online presence.
- Increased Website Traffic: Our website's organic traffic saw a remarkable increase of 40% within the first quarter of implementing the SEO strategies recommended by Savage Global Marketing. This growth was sustained over the project timeline.
- Improved Search Engine Rankings: Key target keywords that were initially ranking beyond the first page now consistently appear within the top three search results, resulting in a substantial increase in organic click-through rates.
- Enhanced User Engagement: The optimization of our website's user experience led to a 25% increase in the average time users spent on our site. Bounce rates also decreased by 15%, indicating that visitors found the content and navigation more appealing.
- Social Media Reach and Engagement: Our social media profiles experienced a 50% growth in followers across platforms, driven by the engaging content strategy implemented by Savage Global Marketing. The number of likes, shares, and comments on our posts also significantly increased.
- Conversion Rate Optimization: Through A/B testing and continuous monitoring, Savage Global Marketing identified and implemented conversion rate optimization strategies that led to a 20% increase in the conversion rate on our landing pages.
- Campaign Performance Metrics: Paid online advertising campaigns, managed by Savage Global Marketing, achieved an average click-through rate (CTR) of 6.5%, outperforming industry benchmarks. This translated into a 15% increase in online sales during the campaign period.
- Data-Driven Decision Making: Regularly provided data analytics reports allowed us to make informed decisions based on real-time insights. This led to more strategic content creation, campaign adjustments, and improved targeting.
- Positive ROI: The project's success was further highlighted by the positive return on investment (ROI) achieved through increased online sales, enhanced brand visibility, and improved customer engagement.
- Continued Momentum: The project's positive outcomes have not only been immediate but also sustainable. The upward trajectory in website traffic, search engine rankings, and engagement rates has continued beyond the project duration.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Savage Global Marketing's project management approach was exceptional, demonstrating their commitment to delivering results while ensuring a seamless and collaborative experience throughout our partnership. Their ability to manage timelines, promptly address our needs, and maintain open lines of communication played a pivotal role in the project's success.
- Timely Deliverables: Throughout the project, Savage Global Marketing consistently met or exceeded the agreed-upon deadlines for deliverables. Whether it was the submission of a detailed marketing strategy document, monthly reports, or content publication schedules, they ensured that timelines were adhered to.
- Responsive Communication: Their responsiveness to our needs was impressive. Whenever we had questions, required updates, or sought clarifications, Savage Global Marketing's team was quick to respond. This level of communication fostered trust and allowed us to move forward confidently.
- Flexibility and Adaptability: As our project progressed, we occasionally required adjustments to our strategies based on changing business dynamics. Savage Global Marketing displayed a high degree of flexibility and adaptability in accommodating these changes while still staying focused on achieving our goals.
- Proactive Problem Solving: In instances where challenges arose, Savage Global Marketing proactively addressed them, presenting viable solutions and alternative approaches. Their proactive problem-solving approach not only minimized disruptions but also demonstrated their commitment to our project's success.
- Collaboration and Feedback: They actively sought our feedback at various stages of the project, ensuring that our input was incorporated into the strategies and deliverables. This collaborative approach led to a sense of ownership and a strong partnership between our teams.
- Clear Communication of Progress: Savage Global Marketing maintained transparency by providing regular updates on the progress of each phase of the project. These updates included not only accomplishments but also insights into data-driven results and areas where adjustments were made.
- Effective Resource Management: Their allocation of resources was efficient and effective, ensuring that the right experts were involved at the appropriate stages of the project. This approach contributed to the project's smooth execution and successful outcomes.
What was your primary form of communication with Savage Global Marketing?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What I found most impressive and unique about Savage Global Marketing was their exceptional ability to blend strategic thinking with practical execution. It's rare to come across a company that seamlessly bridges the gap between high-level strategies and on-the-ground implementation, but Savage Global Marketing excelled in doing just that. Several aspects stood out as particularly remarkable:
- Holistic Approach: Savage Global Marketing didn't just focus on individual marketing tactics; they approached our project with a holistic perspective. They understood that every strategy should align with our business goals, ensuring that their efforts contributed directly to our growth objectives.
- Data-Driven Decision Making: The emphasis they placed on data-driven insights was truly remarkable. They used real-time data to shape our strategies, enabling us to make informed decisions and maximize the effectiveness of our marketing efforts.
- Customized Strategies: Instead of offering cookie-cutter solutions, Savage Global Marketing took the time to deeply understand our industry, target audience, and unique challenges. They crafted strategies tailored specifically to our needs, which resulted in a highly effective approach.
- Transparent Collaboration: The level of collaboration and transparency they fostered was refreshing. They not only welcomed our input but actively sought it at various stages, making us feel like true partners in the process.
- Proven Expertise: Their team's expertise was evident in their thorough knowledge of the ever-evolving digital landscape. They were well-versed in the latest trends, best practices, and emerging technologies, which translated into strategies that were both innovative and effective.
- Flexibility and Agility: While they had a well-defined plan, they were also remarkably flexible and adaptable. They could quickly pivot strategies when needed, ensuring that our marketing efforts remained aligned with the dynamic business environment.
- Exceptional Communication: Their communication was not only prompt but also clear and concise. They could explain complex concepts in a way that was easily understandable, fostering a collaborative atmosphere.
- Commitment to Results: What truly set them apart was their unwavering commitment to achieving tangible results. Every strategy and action item was geared towards driving growth and delivering a positive return on investment.
Are there any areas for improvement or something Savage Global Marketing could have done differently?
While my experience with Savage Global Marketing was overwhelmingly positive, there were a few areas where I believe they could have made some improvements or taken slightly different approaches:
- Enhanced Mid-Project Check-ins: Although communication was excellent overall, having more frequent mid-project check-ins could have further strengthened our collaboration. These check-ins would provide opportunities to discuss progress, address any emerging concerns, and ensure alignment with evolving business priorities.
- Deeper Initial Onboarding: While they demonstrated a thorough understanding of our business, a more extensive onboarding process at the beginning could have helped them gather even more nuanced insights. This would have further refined the strategies to match our unique requirements.
- Expanded Training Resources: While they were always available to address questions and provide guidance, having an expanded set of training resources could have helped our team better utilize certain advanced features and tools they introduced.
- More Frequent Performance Reviews: Incorporating additional checkpoints to review the performance of specific campaigns could have allowed us to make quicker adjustments if necessary. This approach would help optimize strategies in real-time based on emerging data trends.
- Clearer Long-Term Roadmap: Providing a clearer long-term roadmap for our collaboration could have given us a better understanding of the anticipated milestones, allowing us to align our internal processes accordingly.
RATINGS
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Quality
3.5Service & Deliverables
-
Schedule
4.5On time / deadlines
-
Cost
3.5Value / within estimates
-
Willing to Refer
4.0NPS