94n Digital

BACKGROUND

Please describe your company and position.

I am the Operations Director of Supplyant LTD

Describe what your company does in a single sentence.

Improve our client's ecommerce bussiness performance through data driven decision.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 94n Digital to accomplish?

• Prevent declining Google Ads PMAX performance
• Build resilience within the account to reduce seasonal trough impact
• Ensure sustainable growth within the account by hitting fixed COA %

SOLUTION

How did you find 94n Digital?

• Referral
• Other

Why did you select 94n Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 94n Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved implementing a data driven Google Ads recovery strategy for a London-based online retailer in the plumbing and heating supplies sector. The business experienced substantial decline following industry-wide contraction, with the sector seeing an significant decline during the challenging period. The project aimed to reverse negative year-on-year performance and achieve positive growth despite adverse market conditions.

Key Deliverables

1. AI-Powered Campaign Management Platform

Implementation of profit centric Google Ads campaign strategies, utilising an automated SaaS platform designed to operate without human intervention

Real-time performance analysis and budget reallocation

Continuous campaign optimisation through a loop of adjustments & reported data

2. Strategic Campaign Implementation

Re-engineering of Google Ads Performance Max campaigns as the primary advertising vehicle

Implementation of risk mitigation strategy through diversified brand portfolio expansion

Development of resilient advertising approach to counter market contraction

3. Performance Recovery Objectives

Recovery from significant year-on-year decline to positive growth trajectory

Increase in Google Ads cost efficiency and revenue generation

Reversal of negative industry trends through innovative automation

4. Target Audience Strategy

Dual-focus approach targeting both direct-to-consumer (DTC) and trade customers

Tailored messaging and campaign structure for plumbing and heating trade professionals

Market expansion strategy to build business resilience

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successfully recovered from a peak downturn of -34% year-on-year performance in May 2024.

Achieved the target of reaching +10% growth, representing a remarkable 44 percentage point improvement.

This recovery was accomplished against the backdrop of an industry-wide average decline of 30%.

Outperformed the broader market which continued to experience contraction.

Demonstrated resilience against economic downturn in the UK market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

94N demonstrated exemplary project management throughout the engagement, maintaining exceptionally high standards across all aspects of project delivery and client communication. Their approach was characterised by consistent punctuality and reliability, with all meetings conducted in a timely manner and reports delivered on schedule without delays.

This consistent delivery enabled effective planning and stakeholder communication, whilst their respect for client time and project schedules ensured that no delays or scheduling conflicts impacted project momentum.

Throughout the project, which still continues now, 94N consistently delivered actionable strategic insights, taking a proactive approach to identifying opportunities and addressing challenges as they arose. Their strategic recommendations were practical and implementable, adding significant value beyond the core project requirements. 

What was your primary form of communication with 94n Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most impressively about this company was their exceptional combination of excellent communication and responsiveness paired with a rigorously data-driven approach to decision-making that prioritised empirical evidence over intuition or gut feeling.

Their commitment to using data to drive all strategic actions demonstrated a high level of analytical sophistication that ensured every recommendation and adjustment was grounded in measurable insights rather than assumptions. Equally remarkable was the fantastic cultural fit achieved between 94N & ourselves, which created a seamless working relationship that not only enhanced operational efficiency but significantly improved client relations through unified messaging and coordinated service delivery.

This cultural alignment, combined with their excellent demonstration of expertise across multiple disciplines, has created a partnership dynamic that feels more like an extension of our internal team rather than an external vendor relationship.

Are there any areas for improvement or something 94n Digital could have done differently?

Given our continuing relationship with 94N Digital over a significant period of time, the dynamics of our communication and reporting have naturally evolved to form a synergistic partnership that has strengthened considerably over the course of the project.

This long-term collaboration has allowed both teams to develop a deep understanding of working styles, expectations, and business objectives, resulting in increasingly effective and streamlined processes.

Currently, we have no specific comments on areas for improvement, as we are receiving exceptional value from their expertise, strategic insight, reporting quality, and communication standards.

The maturity of our relationship has reached a point where 94N Digital consistently anticipates our needs and delivers solutions that align perfectly with our business objectives, making it difficult to identify any meaningful areas where their service could be enhanced.

BACKGROUND

Please describe your company and position.

I am the Vice President of Ecommerce of Balfour & co.

Describe what your company does in a single sentence.

Formerly known as American Achievement Corporation and Iconic Group, Balfour & Co. is the world's largest Collegiate and High School commencement services company, leading the industry in digital product innovation by helping students and their families celebrate the most meaningful moments in their lives. 
Operating under Balfour®, GradImages®, University Photo®, Gaspard®, ArtCarved®, KeepSake®, and Taylor Publishing Company®, the Company provides personalized products such as class jewelry and apparel, yearbooks, graduation cap and gowns, announcement products, and photography through digital marketing technology, personal in-school deliveries, and customized school assortments. 
The Company operates throughout North America with around 5,000 team members.

To learn more, visit Balfour.com, the destination for Graduation products, and GradImages.com, the industry’s largest commencement photography platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 94n Digital to accomplish?

• Incremental revenue through digital media
• Incremental traffic through toolkit setup
• Attain a ROAS & Cost per Conversion target

SOLUTION

How did you find 94n Digital?

Referral

Why did you select 94n Digital over others?

• Referred to me
• Company values aligned

How many teammates from 94n Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Google Ads Campaign Management
Account Setup & Audit:Review and audit existing Google Ads account (if applicable) to identify areas for improvement.
Set up new campaigns, ad groups, and ads as needed.
Keyword Research & Strategy:Perform in-depth keyword research to target high-intent keywords.
Develop a keyword strategy for search, shopping, and display campaigns.
Ad Copywriting & Creative:Write compelling, conversion-focused ad copy.
Collaborate on visual creatives for display and shopping campaigns (where applicable).
Bid Management & Budget Allocation:Utilize bid strategies (manual, automated, or smart bidding) to optimize campaign performance.
Ensure budget adherence and recommend reallocations based on ROI.

2. Google Merchant Center Management
Account Setup & Maintenance:Ensure Google Merchant Center is properly linked to Google Ads and updated regularly.
Product Feed Optimization:Optimize product titles, descriptions, and images for Google Shopping ads.
Error Resolution:Address and resolve issues such as disapproved items or feed errors.
Performance Monitoring:Track and analyze the performance of Shopping campaigns, making data-driven adjustments.

3. Experimentation & A/B Testing
Campaign Experiments:Set up A/B testing for ad copy, landing pages, and bidding strategies.
Ad Variations:Test multiple ad creatives to determine what resonates best with target audiences.
Data Analysis:Use insights from experiments to refine strategies and optimize campaigns for better results.

4. Retargeting Campaigns
Audience Segmentation:Develop segmented audience lists (e.g., website visitors, cart abandoners, past purchasers).
Retargeting Ads Setup:Create tailored retargeting ads across search and display networks.
Dynamic Retargeting:Implement dynamic retargeting campaigns for Google Shopping to re-engage potential customers with relevant products.
Performance Tracking:Monitor the success of retargeting campaigns and make necessary adjustments.

5. Reporting & Analytics
Monthly Performance Reports:Provide detailed reports on campaign KPIs, including impressions, clicks, CTR, conversions, CPA, ROAS, etc.
Insights & Recommendations:Deliver actionable insights to improve campaign performance and maximize ROI.
Regular Meetings:Schedule bi-weekly or monthly meetings to review progress and align on strategy updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Actual Outcomes of the Engagement

Improved Return on Ad Spend (ROAS):

Successfully increased ROAS from an initial 0.9X to 3.8X over the six-month engagement period through effective campaign optimization, strategic targeting, and refined budget allocation.
Scaled Media Spend:

Doubled the monthly media investment from $3,000 to $6,000 while maintaining a strong and sustainable ROAS, enabling greater reach and impact.
Media-Driven Revenue Growth:

Achieved a significant shift in revenue distribution, with media campaigns contributing to 50% of total revenue within six months, starting from zero media revenue at the beginning of the engagement.
Enhanced Campaign Performance Metrics:

Delivered consistent improvements in campaign performance metrics, including higher click-through rates (CTR), increased conversion rates, and reduced cost-per-acquisition (CPA), contributing to overall business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management Approach

Effective project management is a cornerstone of this engagement, ensuring seamless execution and consistent alignment with goals. Our approach includes:

Monthly Performance Check-Ins:
Regularly scheduled meetings to review KPIs, evaluate campaign performance, and ensure progress toward measurable objectives.

Test Case Review & Enhancement Opportunities:
Ongoing evaluation of test cases and experiments, identifying areas for improvement and implementing data-driven strategies to refine campaign performance.

Gradual Performance Improvement:
A structured approach to scaling and optimizing campaigns over time, ensuring sustainable and measurable growth in key metrics.

Fluid Email Communication:
Open and responsive email communication throughout the month to address queries, share updates, and ensure transparency and collaboration.

What was your primary form of communication with 94n Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

1. Data-Driven Personalization and Strategic Scaling
94n stands out for its ability to blend data analytics with creative strategy, ensuring every decision is backed by measurable insights. During the engagement, 94n effectively scaled media spend from $3,000 to $6,000 while improving ROAS from 0.9X to 3.8X, demonstrating a unique capability to achieve growth while maintaining profitability. This precision-driven approach balances strategic experimentation with careful budget management, setting the agency apart from competitors.

2. Collaborative Communication and Proactive Problem-Solving
94n excels in fostering a collaborative environment through consistent performance check-ins, fluid email communication, and actionable recommendations. By maintaining open and responsive communication throughout the engagement, the agency ensured alignment with the client’s goals, addressed challenges swiftly, and leveraged real-time opportunities for improvement. This proactive, partnership-driven approach is a hallmark of 94n's commitment to delivering impactful solutions.

Are there any areas for improvement or something 94n Digital could have done differently?

Area for Improvement: Troubleshooting Account Access Issues

While 94n has demonstrated strong capabilities in campaign management, performance optimization, and communication, there is a key area for improvement: troubleshooting account access issues. These challenges have posed significant barriers to scaling further, as resolving such issues promptly is crucial for maintaining momentum and achieving growth objectives.

As clients, we rely on agency support in this area, as we do not possess the expertise to resolve these technical challenges internally. Improved responsiveness and expertise in handling account access issues would greatly enhance the overall engagement and enable us to unlock additional growth potential. We encourage 94n to strengthen their support in this area to ensure continued success in our partnership.

BACKGROUND

Please describe your company and position.

I am the Director of Ape-X SEO and PPC Services

Describe what your company does in a single sentence.

Digital marketing services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lockstep Media to accomplish?

Audit our existing Google Ads accounts for improvement opportunities

SOLUTION

How did you find Lockstep Media?

Referral

Why did you select Lockstep Media over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Lockstep Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Alex and the team at Lockstep Media to audit our Google Ads' accounts' performance and compile detailed recommendation reports to: 

1. improve campaign performance (leads and sales generated)
2. increase ROI from ad spend. They did an exceptional job and demonstrated their years of experience in identifying a number of items that were instantly implemented to improve the campaigns. 

We're delighted to continue partnering with Lockstep and have them add value to our ad campaigns, and have no hesitation in recommending them to anyone looking for a serious, seasoned Search Advertising agency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• clear itemised list of actionable optimisation opportunities from our campaigns 
• immediate improvement (reduction) in cost per click, cost per lead, cost per sale across all campaigns 
• improved ROI across all campaigns 
• improved user experience from landing page & ads upgrades 
• increased client satisfaction from results

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lockstep Media are extremely flexible, responsive and professional in all their communications. In addition to Alex, who is the business owner/manager, I also interacted with two other team members who always responded quickly and courteously to my needs. They are very clearly organised with years of experience in handling these types of projects.

What was your primary form of communication with Lockstep Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Lockstep's responsiveness, experience, and flexible project delivery were among the best I've encountered in the digital marketing industry.

Are there any areas for improvement or something Lockstep Media could have done differently?

There was nothing they needed to improve on.

BACKGROUND

Please describe your company and position.

I am the CEO/Owner of Hedley James Ltd t/a Swynford Manor

Describe what your company does in a single sentence.

Owns and operates an exclusive wedding venue near to Cambridge, England.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 94n Digital to accomplish?

• Lead generation
• Quality of leads
• Brand awareness
• Reducing cost per lead acquisition

SOLUTION

How did you find 94n Digital?

Referral

Why did you select 94n Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from 94n Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Helping our venue gain brand awareness in the local area via SEO and using paid channels to generate brand awareness and leads for our sales team. Over the years, the team has been able to improve the lead quality while decreasing what we pay per lead as well!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increases in revenue year over year. Higher influx of leads during peak season. Better quality of people getting in touch for our sales team to follow-up and close.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They’re highly communicative and generate great results. They took the time to understand the business and with time, suggested strategies and ideas outside the scope of services.

What was your primary form of communication with 94n Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

They take the time to listen, and we pivot when needed and take meetings outside of scope when it's required. They’re very easy to work with and have a great culture.

Are there any areas for improvement or something 94n Digital could have done differently?

Not really. We are very happy with the results and the quality of work from these guys.

BACKGROUND

Please describe your company and position.

I am the Director of Webny Digital

Describe what your company does in a single sentence.

Provides design, development and management services for websites and web apps to clients in the UK, US and Europe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 94n Digital to accomplish?

• Help our clients develop more quality sales leads via their websites

SOLUTION

How did you find 94n Digital?

Referral

Why did you select 94n Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 94n Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For website design and development clients that require online marketing expertise, we engage 94n Digital to manage Paid Advertising and SEO campaigns. We work with clients to establish goals they wish to achieve through online marketing and then set requirements for 94n Digital in terms of approximate ad spends, target conversion rates, conversion goal integrations, SEO activities, content marketing and copywriting together with outreach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increases in sales numbers, accurate reporting with Google ad spend and traffic statistics, proof of positive conversion rates and lower cost per sale / cost per client acquisition values,

Describe their project management. Did they deliver items on time? How did they respond to your needs?

94n Digital are incredibly responsive via instant messaging, regular virtual catchup meetings and emailed reports. Work is always delivered on time and sometimes ahead of time.

What was your primary form of communication with 94n Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their services are much more performance focused and transparent then other agencies we've worked with. They are able to demonstrate the value of their services because of their comprehensive reporting backed up with accurate data.

Are there any areas for improvement or something 94n Digital could have done differently?

We very much like working with 94n and haven't yet found any specific area that needs improving so far.

BACKGROUND

Please describe your company and position.

I am a Department Head at Hiatt Hardware

Describe what your company does in a single sentence.

Supplying of door hardware, fixtures, fittings, and ironmongery.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 94n Digital to accomplish?

• Increase ROAS
• Reduce Client Acquisition Cost
• Scalability of PPC Marketing

SOLUTION

How did you find 94n Digital?

Previously Worked With

Why did you select 94n Digital over others?

• Great culture fit
• Company values aligned
• Previous Working Experience

How many teammates from 94n Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Existing PPC marketer was not delivering on expected growth and results. This forced a change in direction and we lead by the SEO Manager who had identified the need for change. 94n were brought in due to the expertise they could offer and allow us to grow & scale the b2c side of the business through changing our PPC strategy.

• Client Acquisition Cost
• ROAS 
• Tracking
• Wider Catalog Sales
• Order Volume
• PPC Strategy

With a product catalog close to 2000 products we initially were only managing to sell a small portion of those through PPC marketing. We also needed to solve our client acquisition cost.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increasing overall revenue, and achieving higher ROAS.
2. Reducing client acquisition cost.
3. Sell a wider range of the product catalog.
4. Build campaigns we can scale with future product growth.
5. Fixed tracking issues and supported the move to GA4.
6. Feed optimisation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Before we switched the strategy we had full team meetings to discuss and plan the implementation of the new strategy. This was thorough and at the same time allowed us to implement certain technologies and code to our website to allow for this. All communication was clear and transparent on when/where changes were taking place and the impact these changes would have.

The pre-agreed timeline was all kept to. With the main vendor contact being remote, and 94n being a remote working focussed company any needs/queries were answered by various members of the time across multiple timezones.

What was your primary form of communication with 94n Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Previously working with 94n gave me the confidence to bring them on board for this product, having worked alongside team members closely and seeing their results deliver across various verticals globally. The work ethic of the employees goes above expectations. Work was completed and discussed during work hours and also outside of work hours due to the dedication to the project.

Even though they are our PPC marketing partner their knowledge of digital marketing is used across the board in both ideation meetings and on other marketing channels. We extensively collaborate on data-analysis. 94n also fixed tracking issues for us and supported our move to GA4.

Are there any areas for improvement or something 94n Digital could have done differently?

As our PPC partners, we hired them as experts and trust them to deliver on our goals. I can't think of any improvements I could suggest here. And as they have exceeded e in multiple areas I can't think of any anywhere else.xpectations

BACKGROUND

Please describe your company and your position there.

We provide web, application and digital design and development services for businesses in the UK and United States.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lockstep Media, and what were your goals?

We were working with a long-term client in the B2B hospitality supply industry and that client needed an experienced PPC and SEO company with specialised services for ecommerce. We developed new ecommerce capabilities for their site to manage over 40,000 new products and so it was critical that the client was able to rapidly generate sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

After speaking with Alex (Founder), we quickly understood the value he and the team would bring to our client. With our existing knowledge of search engine marketing, we knew immediately that Lockstep would be a great fit for our client and so we brought Alex along to meet our client. Alex easily demonstrated the expertise they would provide as well as demonstration of results and abilities. The client quickly agreed it was a great fit for their needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After the client agreed to move forward, the first step was to create a plan for PPC around specific products and product categories. Careful analysis was carried out to select products to push based on competition, product demand, cost per click, existing website performance and more. As time went on, this was continuously expanded upon to include more products and pages.

SEO work was carried out alongside the PPC campaigns. PPC campaigns were regularly reported on and meetings held with the client to keep them updated on improvements, budget, and so on.

How many people from the vendor's team worked with you, and what were their positions?

There was a project manager, 2 PPC specialists and an SEO manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Alex managed the project extremely efficiently and effectively. I spoke to the client after the first 3 months and they were already seeing an increase in direct ecommerce sales that was growing significantly month on month and saw a £200,000 (approximately $250,000 USD) increase last year. The client has been very happy with the significnt increase to their bottom line and continues to push monthly marketing budgets as a result.

Describe their project management style, including communication tools and timeliness.

Project management was kept very simple which is perfect for us as we like very clear communications in order to work with this extremely busy client effectively. It's always easy to schedule calls, online meetings and so on.

What did you find most impressive or unique about this company?

The speed at which the team was able to make a clear impact on our client's profits was impressive and enabled the client to expand their marketing budget. Alex managed the project with care and we continue to collaborate on this and other projects as a result.

Are there any areas for improvement or something they could have done differently?

We are very happy and looking forward to working on new project with Lockstep.

BACKGROUND

Introduce your business and what you do there.

I’m the head of sales and marketing of MaxiEscape. We create immersive escape rooms and team-based game experiences for private customers, tourists, and corporate groups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 94n Digital to accomplish for MaxiEscape?

We hired 94n Digital to support MaxiEscape’s promotion on Google and Meta across two different business areas. At first, the main objective was to promote our corporate events and attract more relevant leads for that segment. Later, the collaboration expanded to a second area — promoting our escape rooms, strengthening our brand presence on Google and Meta, and improving our overall marketing performance.

SOLUTION

What was the scope of their involvement?

94n Digital manages our Google and Meta advertising across two business areas: corporate events and our escape rooms. They handle campaign setup, management, and optimization while also helping us improve lead quality and our overall brand presence. The team helps improve our visibility in search results, optimize our advertising campaigns, and save us a significant amount of money through better performance. They also provide monthly presentations summarizing the results, key metrics, and overall progress.

What is the team composition?

We work with 2–5 teammates from 94n Digital.

How did you come to work with 94n Digital?

We found 94n Digital through Instagram ads. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We started working with 94n Digital in April 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve started generating more leads at a lower advertising cost, which is the clearest sign of progress and success for us. We’ve seen a noticeable increase in leads while also reducing our advertising costs. Even without sharing exact internal figures, we can say the results are clearly positive and have a meaningful impact on our marketing efficiency. We primarily measure the improvement through cost per lead and the overall number of leads generated. For us, the key indicator is that with the same or more efficiently allocated budgets, we’ve started receiving more qualified leads.

How did 94n Digital perform from a project management standpoint?

94n Digital’s project management is excellent. The team delivers on time, stays highly involved throughout the process, and maintains clear and responsive communication at every stage. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What impresses us most about 94n Digital is their level of involvement, attentive approach, and genuine desire not just to run ads but to truly improve results. They understand our business goals well, respond quickly, and suggest solutions that feel practical and valuable.

Are there any areas they could improve?

At this stage, we’re satisfied with how everything is going. The collaboration has been positive, the team remains highly involved, and we’re happy with how the project is developing.

BACKGROUND

Introduce your business and what you do there.

We operate in the hospitality and leisure industry, offering bicycle rentals and guided tours to international customers. Our services are multilingual, and we have extensive experience in the sector.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 94n Digital to accomplish?

We engaged 94n Digital to increase our return on ad spend (ROAS) for our bicycle rental and guided tours business. Our goal was to improve the profitability and efficiency of our digital advertising campaigns.

SOLUTION

Can you describe the scope of work 94n Digital handled for this project?

94n Digital managed the full setup and ongoing management of our Google Ads and Meta Ads campaigns. Their responsibilities included auditing our existing ad accounts, restructuring campaigns for better performance, developing new targeting strategies, implementing conversion tracking, and setting up new conversion goals in Google Analytics and Meta. They also created custom performance dashboards for regular reporting and provided bi-weekly performance reviews and strategy calls to discuss results and optimize campaigns.

Which parts of the project did 94n Digital not handle?

We provided all creative assets ourselves, including visuals, ad copy, and product descriptions, as our team has deep expertise in our niche. 94n Digital focused solely on strategy, campaign setup, optimization, and performance tracking, while we managed the creative and brand messaging.

What is the team composition?

There were between two and five team members from 94n Digital assigned to our project.

What is the status of this engagement?

We started working with them in April 2025, and the project is ongoing.

RESULTS & FEEDBACK

What measurable outcomes can you share that demonstrate the impact of the engagement?

Working with 94n Digital led to clear, measurable improvements. Our ROAS increased from 1.3 to 3.5, and our average CPC dropped from €0.70 to around €0.35, allowing us to generate more traffic for the same budget. We also saw a 25% increase in conversion rate, a noticeable drop in cost per conversion, and a steady rise in qualified leads and purchases. The campaigns became more stable and predictable, making planning and budgeting easier.

How long did it take to see these improvements?

We began to see significant improvements in ROAS and CPC within one and a half to two months of starting the project with 94n Digital.

How did 94n Digital perform from a project management standpoint?

94n Digital’s project management has been excellent. They are well-organized, transparent, and always on schedule. We have regular bi-weekly calls to review results and discuss new ideas, and they are always prepared with data and clear action points. Communication is easy, and any follow-ups or adjustments happen quickly. They have proven to be reliable partners who consistently deliver as promised. We communicate via virtual meetings and emails or messaging apps.

What did you find most impressive about them?

The most impressive aspect of working with 94n Digital is their combination of deep expertise and clear communication. They take the time to explain every step and ensure we understand the reasoning behind their strategies. They are proactive, creative, and regularly bring fresh, data-driven ideas that deliver results. Their ability to translate complex analytics into actionable insights stands out.

Are there any areas they could improve?

Our experience with 94n Digital has been very positive overall. Since we provided all creative assets, we did not explore their creative capabilities, which could have been an interesting addition. Otherwise, communication, execution, and reporting were smooth and well-organized, with no issues or delays.

BACKGROUND

Introduce your business and what you do there.

I'm an SEO consultant at Straight Up Search. We provide comprehensive SEO services, including audits, technical and content optimization, keyword research, competitor analysis, and ongoing performance monitoring to help businesses improve their search engine visibility.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 94n Digital?

We needed to boost traffic, reduce Google Ads cost-per-acquisition, and improve on-site conversion.

SOLUTION

What was the scope of work?

We brought 94n Digital on board to hit three main targets: boost traffic by roughly 40% within six months, reduce our Google Ads cost-per-acquisition by at least 20%, and improve on-site conversion. Alongside those, they carried out a full technical audit, which helped our search rankings. On the paid side, they refined audience targeting and reallocated the budget away from underperforming keywords.

For this engagement, 94n Digital managed every step of our SEO and PPC program. Their main areas of work and deliverables were:

- Technical SEO audit
- Keyword research & on-page optimization
- Content planning & creation
- Link outreach strategy
- Google Ads management
- Landing-page design and testing
- Analytics & reporting
Each deliverable tied directly back to our core goals, so we could see clear progress at every stage.

What is the team composition?

We work with three teammates from 94n Digital.

How did you come to work with 94n Digital?

I first heard about 94n Digital from a former client who couldn’t stop praising their results. They’d been working with 94n for PPC and SEO and mentioned that the team’s reporting dashboards gave them clear visibility on spend and ROI. After that referral, I looked them up on Clutch and saw they held a perfect 5.0 across quality, schedule, cost, and value.

Once I’d read a few case studies on their own site, it became clear they backed up those ratings with a data-driven approach and rapid responses to any queries. That blend of word-of-mouth recommendation plus verified reviews gave me the confidence to get them on board.

I chose 94n Digital because their expertise matched our exact needs, and their approach felt genuinely tailored. They demonstrated deep experience in our industry, backing every recommendation with clear data rather than vague promises. Their transparent dashboards gave us real-time insight into spend versus results, so we never had to wonder where our budget was going.

Additionally, their team communicated promptly and spoke in plain terms, which made collaboration straightforward. I’d looked at a few agencies that offered similar services, but they tended to use one-size-fits-all packages. 94n Digital, by contrast, built a plan around our goals and adjusted tactics as our priorities evolved.

On top of that, their pricing proved competitive once we’d compared quotes, and they consistently delivered on deadlines without sacrificing quality. That mix of sector knowledge, honest reporting, and flexible service made them stand out against the alternatives.

What is the status of this engagement?

Our engagement with 94n Digital officially kicked off in January 2023, and the project is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Here are the key results we saw over the first six months of working with 94n Digital:

- Organic traffic up 42%
- Keyword rankings improved
- Backlink profile strengthened
- Page-speed gains
- Cost-per-acquisition down 25%
- Paid click-through rate rose 18%
- Conversion rate lifted from 3.1% to 5.4%
- Lead volume increased by 80%
- Marketing ROI of 5:1
All figures tie back to the objectives we set, so we could track every improvement directly.

How did 94n Digital perform from a project management standpoint?

94n Digital’s project management was organized and transparent. They appointed a dedicated project manager who set clear timelines and milestones from the outset. Weekly status updates via Asana and Slack kept everyone informed of progress, and each task came with a realistic deadline. Each month we held a 30-minute video call on Zoom to review results and agree next steps.

They met every delivery date, even when we introduced new requirements mid-stream, adjusting schedules without fuss. Queries sent over Slack were answered within a few hours; urgent questions were often resolved the same day. Their early-warning process highlighted potential delays in advance, along with practical solutions to keep things on track.

This blend of disciplined scheduling and prompt, flexible responses meant we never faced unexpected hold-ups. Every deliverable arrived as planned, and the team’s proactive communication ensured our needs were met at every stage.

What did you find most impressive about them?

What stood out straight away was how they turned complex data into clear, practical steps. Rather than dumping charts on us, they highlighted the handful of metrics that really mattered and showed exactly where to focus our effort. That clarity meant we could act fast and see tangible gains within weeks.

Additionally, they treated our business as if it were their own. Their strategist immersed themselves in our sector, asking detailed questions about our customers and goals, then tailored every campaign around those insights. It never felt like a one-size-fits-all agency package — every recommendation fit our needs and budget.

On a personal level, their team chemistry made working together a pleasure. Slack threads were friendly yet professional, and they celebrated each small win alongside us. That mix of expertise, genuine curiosity about our business, and seamless collaboration made the whole project feel less like outsourced work and more like an in-house extension.

Are there any areas they could improve?

Overall, the work was excellent, but a few tweaks could have sharpened early momentum. Kicking off the technical audit and content calendar a little sooner after our initial meeting would have driven quicker wins. A brief workshop on the custom reporting dashboard would have helped our team use it independently between monthly calls. Lastly, while their ad copy testing was thorough, introducing a wider mix of creative headlines at the start might have lifted click-through rates even faster.

Do you have any advice for potential customers?

These are minor points in an otherwise highly effective engagement.