RSO Consulting

Do you have any statistics or metrics to track improvement from the project?

We have seen an increase in website traffic and conversions on the website through the forms.

Are you satisfied with their work?

What we like about them is that they are patient especially since I'm new to social marketing. Also, they always took the time to explain the "why" behind certain actions. Previous consultants just told us what to do, but they couldn’t explain why we needed to do it.

RSO took the time to say, "If you do this, you will see these results, and here is why we think you should do it." What I admire about RSO is that they think about the end results first. Most of the time, it's about driving quality conversions, or leads that will not only convert, but also turn into opportunities that our sales team can convert. They think like marketers, not just consultants.

They are very organized. Our account manager is very responsive and quick to put things into action. They are strategic. They know the levers and dials, and can also bring it up a level to tell us the direction we want to head.

Is there anything unique about them that really makes them stand out, compared to other companies?

RSO has a lot of experience, which combines intelligence with the guts to challenge a question. They will ask me why I want to do something and what the goal I’m trying to achieve is. They will walk me through the whole process to either uncover more questions or make me rethink why I’m doing something. At the end of the discussion, I will know that it's the right thing to do, or perhaps we should think about it a bit more before pursuing it.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

I can’t think of anything. I had a steep learning curve and was trying to soak up everything. Even now, I have more of a hands-off attitude, and I let them manage the day-to-day work and report the results to me. Every week, we go through the KPIs [key performance indicators] that tell me whether the ship is being steered in the right direction. Thankfully, it is. Perhaps in the future, I'll take a more hands-on approach as I gain experience. What I needed, and what the company needed, ran on a modest budget and worked out perfectly.

Do you have any statistics or metrics to track improvement from the project?

We have had tremendous success with PPC campaigns and Google paid campaigns. When RSO Consulting took over, we were using another company. Our previous vendor was much more expensive. RSO Consulting put a lot of energy into the campaigns, and they’re very efficient in what they do. We had a similar experience with the Bing ads, and they did a great job for us. We saw 100 percent increases in our PPC campaigns.

Is there anything unique about them that really makes them stand out, compared to other companies?

There are so many companies out there that make promises and that haven’t been in business that long. The team at RSO Consulting knows what’s going on in the SEO space. They are in touch with what Google is doing, and they know social media very well. They have high-level people on the team. They have all the right stuff. Their level of competence stands out to me. I feel like they’re always a step ahead of me, which I don’t feel about too many people. They are able to step back and look at the big picture more than I am because I’m in the trenches all day long. I appreciate that quality.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

Not really. We’ve had a lot of changes in our industry and the market. We hired them in the middle of the recession. I don’t think anybody could have done any better.