OpenMoves

Introduce your business and what you do there.

I’m the co-founder of John’s Crazy Socks, a social enterprise. We have both a social and business mission. Our overall mission is to spread happiness by showing what people with differing abilities can do, and by giving back to causes and the community. We operate an online store that sells socks, and we’re adding products as we go.

What challenge were you trying to address with OpenMoves?

We hired OpenMoves for digital marketing.

What was the scope of their involvement?

OpenMoves manages our social advertising. They also manage our search advertising. The team creates content for us to use in our ads. They have given us some general advice on SEO, but we have not contracted them for that.

What is the team composition?

We work with a core team of five people. One person focuses on social ads, another does search ads, and another is on creatives. We also have a project manager, and someone else assists with the overall efforts. The CEO steps in from time to time. We see a lot of resources from OpenMoves, and they’re very good. 

How did you come to work with OpenMoves?

I’ve worked with several different firms in the past. We looked for a new agency, and OpenMoves came highly recommended by a mutual business acquittance. We considered a half dozen agencies before selecting OpenMoves.

What is the status of this engagement?

We started working with them in October 2020.

What evidence can you share that demonstrates the impact of the engagement?

They’ve been able to hit our financial targets and maintain our return on ad spend (ROAS). OpenMoves is very good at managing ads so that we not only reach as many people as possible but also maintain the ROAS that we need to meet, given our financials. They’ve been able to understand who we are and what our mission is.

How did OpenMoves perform from a project management standpoint?

OpenMoves has been very responsive. We have regular team meetings, and they come prepared. The team is organized. They are also available to us outside of those team meetings. We’re very pleased with the communication. 

What did you find most impressive about them?

There are three things. First, they’re able to generate creative ads based on their understanding of our brand. Second, we like that they can work within our budget to get the maximum impact of our ad spend. Third, we appreciate their communication and organization.

Are there any areas they could improve?

No, not that I can think of — we’ve been very pleased. 

Any advice for potential customers?

You have to know who you are and what you want, and then be able to convey that to them.

Please describe your company and your position there.

I am CEO of Morey Creative Studios, a diamond HubSpot partner agency with offices in New York and Pennsylvania. We manage all aspects of digital marketing for B2B clients throughout North America with some exposure in the U.K. as well.

For what projects/services did your company hire OpenMoves, and what were your goals?

After reviewing the work performed by Open Moves on a separate project it became evident that their methodologies were superior to our paid performance marketing efforts. We reached out to establish a permanent referral relationship to manage the paid digital campaigns of our clients when needed.

How did you select OpenMoves and what were the deciding factors?

We had the benefit of seeing their work firsthand with one of our clients, which prompted us to enter an informal, but exclusive referral relationship where we recommended Open Moves for PPC and Paid Social campaigns when required under our engagements. The deciding factors were performance, responsiveness and reporting.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We establish a common SEO performance and paid performance baseline for our client relationships and work collaboratively with the Open Moves team to achieve stated and approved goals from the client based upon time and budget.

Often we will onboard a new relationship together to build campaigns and share assets in service of generating traffic and conversions for our clients. Open Moves also has a strong SEO background so we frequently combine efforts to optimize content pages as well as conversion opportunities.

How many people from the vendor's team worked with you, and what were their positions?

We work primarily with three to four people on the Open Moves team on a consistent basis and depending upon the nature of the campaigns.

We have a primary point of contact that oversees all of our collaborations but have access to other team members depending upon their specific disciplines such as PPC or Paid Social campaign managers. We are also in constant communication with ownership, which is very accessible.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In every case where we collaborate on a client relationship we have seen consistent traffic growth and increased engagement with audiences. What I respect most is that Open Moves is not a "set it and forget it" performance agency. They are constantly modifying campaigns to ensure that we are hitting agreed upon metrics of engagement and customer conversions.

Describe their project management style, including communication tools and timelines.

Open Moves' management style is accessible and hands on. They avail themselves to our team and to the client directly as we do not white label their services. We are extremely transparent with the client that this is our exclusive relationship so they frequently develop their own direct relationship with the client.

They track metrics with their own reporting tools but because we work on the HubSpot platform and align reporting in the client dashboard, we maintain full visibility. In terms of timelines, we have joint calls with the clients to ensure that we are all on the same page. The one thing that I'm very appreciative of is their responsiveness and incredible patience.

What did you find most impressive or unique about this company?

I would characterize Open Moves as a "large boutique." What I love about our relationship is that they are able to work with our enterprise level clients but offer an extreme level of customer service that one would expect from a smaller shop.

They fit comfortably into our professional and enterprise level client relationships in this way. They have scale potential but never lose sight of the importance of communication. That's a rare quality for an agency of their size.

Are there any areas for improvement or something they could have done differently?

Anything I could come up with for this section would be a stretch. I think the overarching reason that we appreciate this relationship so much is that the ownership team is very involved in establishing communications and processes so nothing slips by.

They are highly, highly efficient, which is critical for us because we place a great deal of faith in their ability to not just perform for the client but to assist us in our longer terms SEO objectives. So we fight hard to maintain and nurture this relationship.

Please describe your company and your position there.

I’m a marketing professional at an agency that provides marketing for professional services firms and a variety of brands.

For what projects/services did your company hire OpenMoves, and what were your goals?

We hired OpenMoves to help our clients with pay per click campaigns and SEO. We needed their expertise in performance marketing. Our primary goals were to improve the return on investment our clients made with us by driving leads, selling products and nurturing relationships.

How did you select OpenMoves and what were the deciding factors?

OpenMoves came highly recommended. When we researched their case studies, reviews and client base they felt like the right fit. We were also very impressed with the free audit they provided. The level of detail and quality of recommendations was far above other quotes and proposals we got.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They have worked with a variety of our clients. Their focused has been on PPC campaigns with some SEO. They get into the weeds with each client to develop the right strategy and are relentless about achieving the target cost per acquisition. They are highly proficient in segmenting, targeting and amazing with bidding strategies.

How many people from the vendor's team worked with you, and what were their positions?

They bring on a team of 3-4 experts for each job. PPC is lead by Alex and SEO lead by Brian. They are both great managers and strategists who lead their respective team members.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We set high, yet achievable goals. They have delivered on every project. They are also very honest about projects or campaigns that they feel won’t be a good fit for PPC. They won’t recommend PPC unless they find evidence that it won't be successful.

Describe their project management style, including communication tools and timelines.

I mention some of this above. Communication is their strong suit. Some of clients meet with them once a week or once a month depending on size. They have great reporting and a very good creative team to help with paid social campaigns. They use the leading communication tools.

What did you find most impressive or unique about this company?

Delivering results, expert team, good communication

Are there any areas for improvement or something they could have done differently?

Not much. They are our trusted, go-to team for PPC and SEO.

Introduce your business and what you do there.

I’m the CEO of GURHAN NY. We sell fine jewelry.

What challenge were you trying to address with OpenMoves?

We didn’t have an internal capability for digital marketing. We knew that e-commerce was an extremely important part of our future strategy, but we weren't sure about bringing someone on staff.

We wouldn't have known how to manage those people because we didn't have that knowledge within our executive tier, so we decided to outsource a digital marketing agency to help us conduct that function.

What was the scope of their involvement?

OpenMoves does our paid advertising, which includes social media advertising and Google advertising, as well as retargeting advertising using Criteo. They also manage all of our online selling through Google, Facebook, and Pinterest. 

In addition to the PPC, we've also retained them for SEO. They have done technical SEO and have helped us to improve our web site and all of our tagging. They frequently audit the site to make sure that there aren't broken links and that everything's working properly. 

The team also helps us choose content topics for blogs and press releases to maximize traffic based on keywords that seem to work for us. They do all of this in coordination with their PPC side so that there is a seamless strategy. 

Additionally, the team does our social media for us, which includes Facebook, Instagram, Pinterest, LinkedIn, and Twitter. The team supports us in that regard with strategic thinking and execution of the various posts that we need to make. 

Lastly, they also manage our email marketing. All four of those functions, they intertwine and they work together as a team with each other as well as with us so that we can have a coordinated, seamless approach. 

What is the team composition?

We work with three teammates on the PPC side, two on the email side, two on social media, and two on SEO. In addition to that, we also interact with the owners.

How did you come to work with OpenMoves?

We asked around and did some research online. OpenMoves was recommended to us, and we interviewed them along with other potential candidates. We liked their focus on the analytics and the results, and we also felt that they were an impressive team.

How much have you invested with them?

We’ve spent about $100,000.

What is the status of this engagement?

We began working with them in February 2019, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Initially, we had assumed that we would keep them on for 3–9 months until we learned how to do it ourselves. We expected that we would hire someone to take it over. 

However, we were so happy with what OpenMoves was doing, and it felt like they were part of our internal team anyway, that we decided to keep them on. The quality of service is very high. They’re attentive and consistently available to us, and they have great ideas. 

How did OpenMoves perform from a project management standpoint?

We meet with each of the groups twice a month, but they're available on call at any time if we need to give them a buzz to bounce ideas or have questions that need to be answered. We also have a monthly full team meeting. 

The owners are very actively involved in the project, and they attend our monthly meetings. The team is available and responsive, and we communicate via email and opportunistic calls. We don’t have any issues with deadlines. We keep our marketing plan in Airtable and we share that with them.

What did you find most impressive about them?

We genuinely feel that they are interested in and care about our success. They celebrate successes with us, and they share the pain if something's not going so great. It feels like OpenMoves really is invested in us and is truly part of our own team. 

Are there any areas they could improve?

No, nothing comes to mind. The only issue was that we initially didn’t know how to work with them because we needed to learn. They understood that and were patient. As we’ve become more informed and smarter about the scope of their responsibilities and what they do, we’ve learned how to work better with them. 

Do you have any advice for potential customers?

Make sure you understand the full scope of what OpenMoves can offer and how all of the different pieces can come together in an overall strategy rather than just cherry-picking the different offerings. 

Please describe your company and your position there.

I'm an executive sponsor at a consumer products company in the beverage space.

For what projects/services did your company hire OpenMoves, and what were your goals?

We pivoted our business from retail sales to online sales and worked with OpenMoves to develop and execute on our FB ad strategy as well as Amazon sales. We are now working with them on PPC and SEO as well.

How did you select OpenMoves and what were the deciding factors?

We received numbers recommendations to work with OpenMoves from folks in our industry.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope was very broad. Our business shut down in March 2020 and we needed to do a complete pivot to online. OpenMoves helped us to develop our strategy and lead the execution.

How many people from the vendor's team worked with you, and what were their positions?

We have a team of 3 at OpenMoves. We have a project lead and 2 expert resources-- one on FB ads and the other Amazon.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been able to dramatically grow our online sales in a 6-month timeframe. We have line of sight to continued sales as well.

Describe their project management style, including communication tools and timelines.

We have weekly meeting and receive regular update reports. The OpenMoves team is available as needed to speak by phone. They have been very responsive.

What did you find most impressive or unique about this company?

OpenMoves has been very hands on, which is needed for a company like ours that is new to digital marketing.

Are there any areas for improvement?

The work takes time. Not a critique really of OpenMoves but more the testing that is required to develop the strategy.

Please describe your company and your position there.

I am the owner of Gravitas Marketing Strategies. My firm is a consultancy with myriad clients. I run strategy, creative and quarterback programs on behalf of my clients, utilizing specialized partners to execute.

For what projects/services did your company hire OpenMoves?

Open Moves is one of my premier go to partners for all things digital. So we have worked on multiple projects and clients together.

What were your goals for this project?

For all clients my goals are lead generation, simply stated. Open Moves makes me look great for a) recommending them as a partner; and b) delivering.

How did you select OpenMoves?

For a number of important reasons: They are extremely collaborative which is imperative for my business. Their reporting is flawless so we never have to worry about disrupting client expectations. Their level of knowledge is beyond compare which with so much misinformation about digital out there and such a rapidly shifting landscape is very, very valuable. I would recommend them to anyone.

Describe the scope of their work in detail.

SEO, SEM, Content, Social, Paid Social, Geotargeting, Retargeting, Geofencing, Display.

What was the team composition?

I work with everyone in the organization from Amir and David who are the partners to Alex who is their General Manager, and depending on the pieces of the digital puzzle applicable to specific clients, most of the 30 people who make up the Open Moves team

Can you share any outcomes from the project that demonstrate progress or success?

What I love about Open Moves is that they take the testing aspect of digital to the max, so we are always testing, refining, testing, refining. We are still working together on the vast majority of the clients I have brought them into. Since their mandate is lead gen, I'd say we are doing pretty well.

How effective was the workflow between your team and theirs?

Smooth collaboration in terms of initial strategic ideas and how they translate into creative, and then looking at the different iterations of that creative to see what is working, and gathering clues on how to adjust the variables to make it work better.

What did you find most impressive about this company?

Reporting is flawless. Clients get every single piece of information they need to make decisions on spend, direction, you name it.

Are there any areas for improvement?

It would be great if OM dug in deep in the strategic aspect of the businesses they handle. But on the other side, they know EXACTLY what they are good at and depend on their relationships with clients and consultants like me to serve up the base business strategy (not to be confused with digital strategy that they have down pat) so that they can do what they do best.

Please describe your company and your position there.

New York's largest healthcare provider serving NYC, Long Island and Westchester with care through research and innovation.

I work under the Department of Cardiology, Office of Academic Engagement, Education and Communications - assisting with the planning and production of Continuing Medical Education (CME) programs for clinicians both inside and outside our health system.

For what projects/services did your company hire OpenMoves, and what were your goals?

Since the COVID-19 pandemic, our team have been analyzing the different ways we can continue to provide the latest science and education to our healthcare heroes, while adapting to this new reality we live in.

After consulting with Open Moves, an approved vendor, we together came up with an idea for a virtual platform where we could take our live programs and transform them into digital, online experiences.

Since then, we have been able to launch (2) successful programs and are looking forward to expanding.

How did you select OpenMoves and what were the deciding factors?

We had worked with Open Moves in the past for the creation of our e-mail campaigns for live conferences. Once we heard word that OpenMoves was capable of taking on this new challenge, we were thrilled to work with them on this new project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The Cardio Virtual Education platform is hosted by Unbounce, with all admin rights granted to Open Moves. CVE platform consists of a Home Page, Category Pages, Event Detail Pages, and Video Player Pages (Videos hosted by Wistia - admin rights granted to Open Moves.)

Each page consists of the approved graphics, hyperlinks, buttons with links embedded, text and video players. Pages were drafted by Open Moves with a series of edits before final launch. Additional material/programs added are ongoing.

How many people from the vendor's team worked with you, and what were their positions?

We worked with (3) outstanding OpenMoves team members.

1. David Loewy - Partner & Chief Creative Officer
2. Rose Lanaro - Account Manager
3. Amy Chan - Strategic Support Manager

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After the launch of our CVE platform, we have had great attendance on both our first-ever live, virtual program and on-demand virtual program.

Along with this, we received recognition from two other departments, asking for guidance on launching something for their own programs.

Describe their project management style, including communication tools and timelines.

Open Moves communication with our team has been prompt and reliable since the start of the project.

We have communicated through e-mail for weekly tasks, Zoom meetings to review and go over agendas for upcoming projects and telephone for immediate assistance.

What did you find most impressive or unique about this company?

I was most impressed by Open Moves ability to guide us as we faced the challenge of delivering high-quality education to our clinicians virtually, along with lending ideas to help give our platform a creative edge.

It was truly a team effort to launch this in only 5 short weeks, and could not have been possible without the support and expertise from the Open Moves team.

Are there any areas for improvement or something they could have done differently?

I was extremely satisfied with the work, communication and support.

Please describe your company and your position there.

Overseas Military Sales Corporation sells various brands of vehicles to US military overseas and internationals coming to the US. I am a senior manager, Digital Marketing and Business Intelligence.

For what projects/services did your company hire OpenMoves, and what were your goals?

OpenMoves provides a full set of PPC and SEO services for one of our main business, International AutoSource (IAS), selling vehicles to internationals coming to the US. Our goals are to increase digital lead volume and conversion.

How did you select OpenMoves and what were the deciding factors?

We interviewed many digital marketing agencies in Long Island, NY and NYC. We looked for their expertise, PPC and SEO, how they can accommodate our needs and cost.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

For PPC, paid search (Google), GDN, YouTube, Facebook and LinkedIn For SEO, all the technical and content-related aspects.

How many people from the vendor's team worked with you, and what were their positions?

6 in total. 4 for PPC (1 account manager, 2 for paid search/optimization) and 1 for social media) and 2 for SEO (1 account manager and 1 for general SEO supports)

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since inception, August 2019, the lead and conversion significantly increased, more than 10-20% YoY.

Describe their project management style, including communication tools and timelines.

We communicate through emails, phone calls and bi-weekly/monthly conference calls. They are very detail-oriented and timely.

What did you find most impressive or unique about this company?

They are willing to accommodate our needs: a lot of customization and flexibility in terms of strategies changes. Communication is excellent and the overall quality of staff is great.

Are there any areas for improvement or something they could have done differently?

Nothing in particular at this moment

Please describe your company and your position there.

Kiosk Group, Inc. is a privately-held, Maryland-based company that many leading companies, organizations, and government agencies trust and rely upon for interactive tablet kiosks. We create both hardware and software, including Kiosk Pro, which is the best-selling kiosk app for iOS. I manage software development and our presence on the web.

For what projects/services did your company hire OpenMoves?

We brought in OpenMoves to help us review our presence on the web, with an emphasis on improving our search engine optimization and managing our pay-per-click ad spend.

What were your goals for this project?

Expanding overall company visibility and increasing traffic and e-commerce conversions on our website were the goals of the project.

How did you select this vendor?

The vendor was selected based on the previous experience of our CEO/president in a role at a different company.

Describe the scope of their work in detail.

The initial discovery included the team at OpenMoves working with us to learn about our company, goals, target audience, and existing web presence and ad campaigns. Based on the results of that discovery, OpenMoves recommended consolidating several websites that had previously been hosted on separate domains and helped us coordinate that effort.

They also took over primary responsibility for managing our pay-per-click ad campaigns, which had previously been managed in-house and have expanded those from AdWords only to now include Facebook.

What was the team composition?

We've worked directly with David who is one of the partners and the CFO there, as well as specific individuals responsible for SEO, Google Ads, and Facebook campaigns.

Can you share any outcomes from the project that demonstrate progress or success?

While we are still in the process of consolidating sites, our results so far have been promising with a significant increase in traffic to our primary website. Certain members of our team initially struggled to see the value of the Facebook campaign OpenMoves recommended, but they were patient and persistent in convincing them. The resulting campaign has been successful in creating a new lower-cost stream for leads.

How effective was the workflow between your team and theirs?

Our team meets with four to six members of the OpenMoves team once a month to review results and plan changes. They also provide a monthly summary of web traffic, ad spend, and conversions, which is helpful. All members of the OpenMoves team that we've worked with are clear and prompt in responding to any questions or new ideas that come up in the interim between meetings.

What did you find most impressive about this company?

OpenMoves has repeatedly shown a commitment to understanding our company's fairly specific niche and helping us find solutions that benefit our business. Beyond that, I'm always impressed by the level of enthusiasm their team shows for new ideas.

Are there any areas for improvement?

At times, OpenMoves has brought ideas to the table that are either not possible given our current Shopify platform or that are beyond the skill and/or time constraints of our current development team. In the end, I think it's probably better to dream big and then figure out what can actually be executed than the reverse.

Introduce your business and what you do there.

I work for Ameinu Our People, which is a Zionist-progressive Jewish organization based in New York. We have different sections and programs, and we have a sister organization called Project Rozana, which does humanitarian work in The Middle East, specifically in Palestine. 

We support the Kibbutz Program Center, which registers volunteers for programs in Israel. We have the Third Narrative, which is an initiative of scholars and academics that promote the two-state solution for Israel and Palestine. I’m the national program director for Ameinu, in charge of promoting programs and day-to-day operations.

What challenge were you trying to address with OpenMoves?

My organization started working with them just before I arrived, and we’re mainly using their solution for email blasts.

What was the scope of their involvement?

We’re integrating the OpenMoves platform with our Salesforce, and it’s working smoothly. We’re able to upload our contact information and sync with OpenMoves for different campaigns and address books. That makes it easy for us to know whom we want to target. 

For example, we can send a blast to donors that gave less than $500 between December 2019 and March 2020, get that report on Salesforce, update the address book, and send it to OpenMoves. The layout for creating emails is simple enough to use for people without a lot of technical knowledge. OpenMoves does provide templates, which only require adding text and images, and they’re always willing to help. 

We’ve also used OpenMoves to promote Google Ads. Their staff sends us monthly reports, and they’re always available. As a nonprofit, we were eligible for a Google Ads grant, and OpenMoves walked us through that process. They worked with our web designer in the UK on ways to improve our outreach through SEO.

What is the team composition?

I work with a few people from OpenMoves and they have designated members for each operation. I’ve worked with Amy (Strategic Support Manager) on everything email-related for the past three years.  

They have someone who helps us with Google Ads, and there’s another member that handles technical issues with the website and anything software-related.

How did you come to work with OpenMoves?

The decision to hire them was made by someone else in my organization, so I’m not sure how they were chosen.

How much have you invested with them?

We get monthly invoices, and each one is a bit different. There’s a set cost for sending 10,000 or fewer emails per month, and another amount for sending 50,000. We spend $500–$600 per month on average. We spend a bit less in slower months, and $700–$800 during the busy season.

We’ve spent $10,000–$20,000 with them, so far. 

What is the status of this engagement?

I started working here in July 2017, but I believe OpenMoves started working with us a few months earlier in April 2017.

What evidence can you share that demonstrates the impact of the engagement?

We’re a small, niche organization, with most of our donors coming from the progressive wing of the Jewish community. We know whom to look for when targeting our donors, and in which communities, so we use Google Ads as a backup and to get extra donations.

We’re very happy with OpenMoves, and our webmaster is also impressed by their work. This was my first time working on this kind of project, so I don’t have a lot to compare them to, but our webmaster is pleased with the quality of OpenMoves’ services.

Though our biggest donations don’t come as a result of Google Ads, we do get smaller donations because of it. We show up for keywords if people search for things related to our nonprofit, and even if they only donate $10, it’s great for us.  

How did OpenMoves perform from a project management standpoint?

We do have deadlines, but we’re a small organization, and most of what we do goes pretty smoothly, especially when it comes to the email aspect. Once we installed the OpenMoves software, and once our staff learned how to integrate it with Salesforce, there wasn’t a lot that we needed to do. When I was coming up to speed in the beginning, Amy was very attentive and accommodating. She’d get on a Zoom or Skype call with me, and she answered emails very fast.

As an example, one of our websites’ certificates expired last week, so I emailed OpenMoves about it, and the website was back online within the hour. That’s the kind of interaction I have with them. I never have to wait for them to deliver or remind them about a deadline. I just send them an email, and the problem’s usually solved by the end of the day. 

What did you find most impressive about them?

It’s the level of customer service that stands out. We’re working with a few other providers, and OpenMoves is just very responsive in comparison. Whenever we have a problem, we can email or call them, and they’ll solve it. Though we’re a small nonprofit, they give us the same amount of attention and care as a big client.

I’ve been working with them for three years now and I do like to know the people I’m working with. It’s nice that we’ve gotten to know each other a little bit, even though we’ve never actually met. It’s good to work with a provider that has this kind of personal touch. If I ever have an issue, I know I can give someone at OpenMoves a call and get their help. I’ve been waiting for a call from another provider for a few days, and this isn’t something that’s happened with OpenMoves.

Are there any areas they could improve?

Though the interface for building emails could be a little friendlier, they’re always willing to help and I never have to struggle.  

Do you have any advice for future clients of theirs?

Clients should know what their goals are so that OpenMoves can really tailor its products based on those needs. This way, we can make sure that we’re not overpaying and that we’re not getting a service that we don’t need. For us, the integration with Salesforce was a big deal because we had our entire database there, and it also was a new system for us at the time. We adopted Salesforce and OpenMoves as one package.