Performance Marketing - Google Premier Partner

OVERVIEW
OpenMoves believes in doing a few things — and doing them well! Paid Search and Paid Social, SEO, Marketing Automation, and Social Media. We believe in listening, data, prioritizing and implementing just the right strategy at the right time. Our team of passionate digital marketers live to grow small-to-mid-size businesses anywhere.

 

APPROACH
Our focused approach is based on our clients’ goals -- lead generation to maximizing eCommerce – tapping the right strategy then testing and tracking to always deliver results that let you reinvest and grow...and reinvest and grow some more! And, our virtual work structure attracts some of the best talent in the world, making us efficient and adaptable delivering results and returns on investment for every stage of your business.

EXPERTISE
OpenMoves is a certified Google Premier Partner, Facebook Marketing Partner, Bing and Amazon Partners and we serve clients in both ecommerce and lead generation across a range of industries. We’re based in NY and work with companies across the US and around the world. With in-house expertise in digital marketing strategy, analytics, creative, CRO, video production and more, OpenMoves can provide a complete digital marketing solution to any client aiming for rapid and profitable growth.

WHY WORK WITH US
Our client’s happiness is how we measure our success and what differentiates us from our competition (read the reviews and our case studies!). We pride ourselves on long-standing relationships with our clients (3.5 years average retention) and for driving $millions in revenue per month to over 200 growing companies.

Our process begins with data and developing a strong analytics structure and framework. From there our strategy team assesses past strategies and results and develops meaningful strategic direction for the future. Once a shared vision is in place, our team of channel specialists works to execute tactically precise and highly optimized campaigns on Facebook, Google, Email and more.

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2000
Show all +
Huntington, NY
headquarters
  • 315 Main Street, 2nd Floor
    Huntington, NY 11743
    United States

Portfolio

Key clients: 

ADP, The Arts Institutes, Northwell Healthcare, Henry Schein, Waterlogic, JustWorks, Housemaster, Netsmart, Snow Joe, Stony Brook University, Gurhan and many others https://openmoves.com/case-studies/

Justworks / B2B Lead-gen / PPC & SEO Image

Justworks / B2B Lead-gen / PPC & SEO

PPC / SEO

https://openmoves.com/case-studies/justworks/

Justworks, one of the fastest growing HR technology companies in the country, tapped OpenMoves with a clear mission – manage, optimize, and deliver more sales-qualified leads through digital paid media. Over the last 18+ months, OpenMoves has succeeded in meeting and exceeding

goals and helping Justworks become one of the leading HR SaaS companies.

The results are staggering:
  • 63% conversation rate increase
  • 10x scale of media spend
  • 500 local PPC markets developed
  • 66% cost reduction in sales qualified leads

"OpenMoves is the best PPC agency I’ve worked with - and I’ve worked with a bunch. Their expertise and strategic thinking allowed us to substantially grow paid digital as a performance channel while hitting CPA goals and other targets"
- Doug Nelsen, Dir of Revenue Marketing, Justworks

Case Study: Vosges Haut-Cholat Image

Case Study: Vosges Haut-Cholat

PPC / SEO 

https://openmoves.com/case-studies/case-study-vosges-haut-chocolat/

Vosges selected OpenMoves to take over management of PPC campaigns on Google, Bing, and Facebook as well as launch a new SEO effort. This included a total rebuild on most PPC campaigns and strategies including supporting Vosges’ new

website launch, rebuilding product feeds, a substantial update to all creative assets and messages, and more. Over the course of a nearly 2 year project, Vosges’ results were well above target:
  • 25% Growth in total online revenue
  • 40% Growth in PPC Revenue
  • 10% growth in over-all website users
  • 17% growth in organic revenue YoY

"I think they do a great job structuring the team - we're able to focus on specific strategies that all come together really well. They have a great analytical side and the OpenMoves team has been super responsive to solving our challenges. We're really happy with the results we've seen from OpenMoves. Our ROAS continues to be very strong. I would highly recommend OpenMoves!"

- Kelly Conroy, Director of Ecommerce, Vosges

Case Study: Higher Ed Image

Case Study: Higher Ed

PPC / SEO

https://openmoves.com/case-studies/higher-education/

This client is a US college with eight campuses across the country focused on providing students with practical, creative educations in fields including film, audio, design and more. OpenMoves was engaged during a challenging transitional period for this college.

We inherited media campaigns that were offline, not functional, and needed to be rebooted entirely. We had ambitious business goals including a need to rapidly scale media spending to $1,000,000/month while hitting aggressive CPL goals and rebuilding media accounts and strategies from scratch. The client was thrilled with the results:
  • $1m monthy media budget
  • 100K leads generated in 12 months
  • 200% YOY performance improvement
  • 30m campaign reach

"The OpenMoves team showed amazing speed and skill in rebuilding and relaunching our media campaigns on Google, Facebook and other platforms fast and with great results. We handed their team a big challenge with a lot of moving parts, missing parts, and tough goals and they basically hit it out of the park. This is a seriously talented and professional media team!"

Chief Marketing Officer, Art College

Case Study: Netsmart Image

Case Study: Netsmart

PPC / SEO

https://openmoves.com/case-studies/netsmart/

Netsmart is a national leader in providing solutions, software and support to healthcare organizations serving communities like behavioral health, home care, and many others. Netsmart serves 560,000 users and 25,000+ organizations across the United States and has been operating

for nearly 50 years. Their goal was to improve digital lead generation campaigns within a complex and competitive industry. The proof is in the results: 
  • 62% increase in website users
  • 50% increase in organic traffic
  • 70% increase in LinkedIn website users
  • 500+ PPC leads at below-target CPL

"OpenMoves has been a fantastic partner in planning and executing an effective multi-channel marketing campaign that really matched our needs and goals. The OpenMoves team felt like an extension of my team, always responsive and with deep expertise in B2B marketing."

- Vince Koehle, VP of Marketing, Netsmart

Client Testimonial: Gurhan Jewlery

Gurhan is a contemporary fine jewelry design company that makes exquisite, hand-crafted, high-karat gold and sterling silver earrings, bracelets, necklaces and rings. Known for pioneering the revival of 24 karat gold jewelry and for its one-of-a-kind creations, the Gurhan brand is featured frequently in the world’s best-known fashion magazines and worn by a dazzling array of celebrity clients, including Oprah Winfrey, Angelina

Jolie, and Jennifer Lopez, among others.

Over the last 18+ months and through the Covid-19 pandemic, OpenMoves has succeeded in helping Gurhan to meet and exceed its marketing goals through a coordinated strategy of PPC, SEO, email marketing, and social media. 

 

 

HouseMaster engaged OpenMoves to develop and launch a lead generation strategy for the overall business, including most locations across the whole group of franchises. This was a case where the corporate HouseMaster office was managing and deploying a marketing effort for the whole brand at once, not specific locations one at a time. With over 100 locations involved and complex needs to serve individual locations at scale, this

was a unique and challenging media buying project that OpenMoves implemented successfully. The results have been staggering:
  • 108% increase in new user growth since PPC program launched
  • 800+ Google Ads campaigns developed nationwide
  • 100+ unique locations managed at scale
  • 7,000 local leads generated since program launch

“We been very impressed with the depth of franchise knowledge and the results we’ve gotten from OpenMoves. Our expectations were very low but we’ve had our best increases month-over-month while working with them.”

Kathleen Kuhn, CEO
Housemaster Home Inspections

Sparks / Ecommerce / PPC & SEO Image

Sparks / Ecommerce / PPC & SEO

Sparx Hockey is an innovative startup offering a unique at-home skate sharpener used by hockey players ranging from competitive youth players to Olympic athletes and NHL pros. OpenMoves was engaged by Sparx Hockey to plan and implement an improved PPC and SEO strategy that would grow ecommerce results, especially growing sales of the flagship skate sharpener product.

Results within 9

months: 
  • 50% increase in revenue and transactions
  • 12% increase in SEO traffic
  • 50% increase in SEO revenue
  • 200% in PPC revenue

Project highlights include: 

  • Building complex Facebook audiences with remarketing and lookalike audiences for higher-funnel prospecting
  • Deploying Facebook’s “MobileWorks” program to engage and convert audiences using mobile devices
  • Ensuring the site’s technical SEO is optimized for maximum performance
  • Add new website pages highly relevant to targeted keyword phrases

"OpenMoves has been a great partner to help us hit and exceed our goals in and we’re excited to keep growing with them. The team is very experienced, responsive and capable and our results have been much better than with past agencies. They are a great partner and really understand digital marketing for growth." - Steve Jones, Vice President, Marketing & Customer Acquisition at Sparx Hockey 

 

Reviews

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Virtual Platform Development for Healthcare Provider

"I was extremely satisfied with the work, communication and support."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. 2020 - Ongoing
Project summary: 

A healthcare provider partnered with Open Moves to develop a virtual platform that can convert live programs into digital, online experiences.

The Reviewer
 
10,000+ Employees
 
Manhasset, New York
Julie Tzivas
Service Line Development Coordinator, Healthcare Provider
 
Verified
The Review
Feedback summary: 

After launching the project, the company saw good attendance on both their virtual and on-demand platform. The team communicated with the company promptly and reliably since the start of the project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

New York's largest healthcare provider serving NYC, Long Island and Westchester with care through research and innovation.

I work under the Department of Cardiology, Office of Academic Engagement, Education and Communications - assisting with the planning and production of Continuing Medical Education (CME) programs for clinicians both inside and outside our health system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

Since the COVID-19 pandemic, our team have been analyzing the different ways we can continue to provide the latest science and education to our healthcare heroes, while adapting to this new reality we live in.

After consulting with Open Moves, an approved vendor, we together came up with an idea for a virtual platform where we could take our live programs and transform them into digital, online experiences.

Since then, we have been able to launch (2) successful programs and are looking forward to expanding.

SOLUTION

How did you select OpenMoves and what were the deciding factors?

We had worked with Open Moves in the past for the creation of our e-mail campaigns for live conferences. Once we heard word that OpenMoves was capable of taking on this new challenge, we were thrilled to work with them on this new project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The Cardio Virtual Education platform is hosted by Unbounce, with all admin rights granted to Open Moves. CVE platform consists of a Home Page, Category Pages, Event Detail Pages, and Video Player Pages (Videos hosted by Wistia - admin rights granted to Open Moves.)

Each page consists of the approved graphics, hyperlinks, buttons with links embedded, text and video players. Pages were drafted by Open Moves with a series of edits before final launch. Additional material/programs added are ongoing.

How many people from the vendor's team worked with you, and what were their positions?

We worked with (3) outstanding OpenMoves team members.

  1. David Loewy - Partner & Chief Creative Officer
  2. Rose Lanaro - Account Manager
  3. Amy Chan - Strategic Support Manager
RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After the launch of our CVE platform, we have had great attendance on both our first-ever live, virtual program and on-demand virtual program.

Along with this, we received recognition from two other departments, asking for guidance on launching something for their own programs.

Describe their project management style, including communication tools and timelines.

Open Moves communication with our team has been prompt and reliable since the start of the project.

We have communicated through e-mail for weekly tasks, Zoom meetings to review and go over agendas for upcoming projects and telephone for immediate assistance.

What did you find most impressive or unique about this company?

I was most impressed by Open Moves ability to guide us as we faced the challenge of delivering high-quality education to our clinicians virtually, along with lending ideas to help give our platform a creative edge.

It was truly a team effort to launch this in only 5 short weeks, and could not have been possible without the support and expertise from the Open Moves team.

Are there any areas for improvement or something they could have done differently?

I was extremely satisfied with the work, communication and support.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Excellent
  • 5.0 NPS
    Willing to refer

SEO & PPC Services for Overseas Car Dealer

"Communication is excellent and the overall quality of staff is great."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2019 - Ongoing
Project summary: 

An overseas car dealer is in a partnership with OpenMoves to provide the full set of PPC and SEO services.

The Reviewer
 
201-500 Employees
 
Woodbury, New York
Jae Hong Kil
Sr. Manager, Overseas Military Sales Corporation
 
Verified
The Review
Feedback summary: 

Since OpenMoves was onboarded, the company's leads and conversions significantly increased by 10-20%. The team's project management is flexible enough to accommodate the company's needs or when the strategy changes.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Overseas Military Sales Corporation sells various brands of vehicles to US military overseas and internationals coming to the US. I am a senior manager, Digital Marketing and Business Intelligence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

OpenMoves provides a full set of PPC and SEO services for one of our main business, International AutoSource (IAS), selling vehicles to internationals coming to the US. Our goals are to increase digital lead volume and conversion.

SOLUTION

How did you select OpenMoves and what were the deciding factors?

We interviewed many digital marketing agencies in Long Island, NY and NYC. We looked for their expertise, PPC and SEO, how they can accommodate our needs and cost.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

For PPC, paid search (Google), GDN, YouTube, Facebook and LinkedIn For SEO, all the technical and content-related aspects.

How many people from the vendor's team worked with you, and what were their positions?

6 in total. 4 for PPC (1 account manager, 2 for paid search/optimization) and 1 for social media) and 2 for SEO (1 account manager and 1 for general SEO supports)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since inception, August 2019, the lead and conversion significantly increased, more than 10-20% YoY.

Describe their project management style, including communication tools and timelines.

We communicate through emails, phone calls and bi-weekly/monthly conference calls. They are very detail-oriented and timely.

What did you find most impressive or unique about this company?

They are willing to accommodate our needs: a lot of customization and flexibility in terms of strategies changes. Communication is excellent and the overall quality of staff is great.

Are there any areas for improvement or something they could have done differently?

Nothing in particular at this moment

5.0
Overall Score Excellent
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Great communication and always available
  • 5.0 Cost
    Value / within estimates
    Highly cost effective
  • 5.0 Quality
    Service & deliverables
    Great team and quality work
  • 5.0 NPS
    Willing to refer
    5/5 10/10

PPC & SEO Optimization Services for IT Firm

"OpenMoves has repeatedly shown a commitment to understanding our company's fairly specific niche."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2020 - Ongoing
Project summary: 

OpenMoves reignites the SEO and PPC campaigns of an IT company. The goal is to maximize the client's ROI and ensure that the content presented help make a stronger and better consumer journey.

The Reviewer
 
11-50 Employees
 
Frederick, Maryland
Becca Rice
Director of Software Development, Kiosk Group
 
Verified
The Review
Feedback summary: 

OpenMoves laid the ground on the company's Facebook low-cost optimization. The client also has seen a sizable increase in traffic on its primary website. The team is set to provide monthly reports on web traffic, ad spend, and conversions. Their level of enthusiasm at this point pleases the client.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Kiosk Group, Inc. is a privately-held, Maryland-based company that many leading companies, organizations, and government agencies trust and rely upon for interactive tablet kiosks. We create both hardware and software, including Kiosk Pro, which is the best-selling kiosk app for iOS. I manage software development and our presence on the web.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves?

We brought in OpenMoves to help us review our presence on the web, with an emphasis on improving our search engine optimization and managing our pay-per-click ad spend.

What were your goals for this project?

Expanding overall company visibility and increasing traffic and e-commerce conversions on our website were the goals of the project.

SOLUTION

How did you select this vendor?

The vendor was selected based on the previous experience of our CEO/president in a role at a different company.

Describe the scope of their work in detail.

The initial discovery included the team at OpenMoves working with us to learn about our company, goals, target audience, and existing web presence and ad campaigns. Based on the results of that discovery, OpenMoves recommended consolidating several websites that had previously been hosted on separate domains and helped us coordinate that effort.

They also took over primary responsibility for managing our pay-per-click ad campaigns, which had previously been managed in-house and have expanded those from AdWords only to now include Facebook.

What was the team composition?

We've worked directly with David who is one of the partners and the CFO there, as well as specific individuals responsible for SEO, Google Ads, and Facebook campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While we are still in the process of consolidating sites, our results so far have been promising with a significant increase in traffic to our primary website. Certain members of our team initially struggled to see the value of the Facebook campaign OpenMoves recommended, but they were patient and persistent in convincing them. The resulting campaign has been successful in creating a new lower-cost stream for leads.

How effective was the workflow between your team and theirs?

Our team meets with four to six members of the OpenMoves team once a month to review results and plan changes. They also provide a monthly summary of web traffic, ad spend, and conversions, which is helpful. All members of the OpenMoves team that we've worked with are clear and prompt in responding to any questions or new ideas that come up in the interim between meetings.

What did you find most impressive about this company?

OpenMoves has repeatedly shown a commitment to understanding our company's fairly specific niche and helping us find solutions that benefit our business. Beyond that, I'm always impressed by the level of enthusiasm their team shows for new ideas.

Are there any areas for improvement?

At times, OpenMoves has brought ideas to the table that are either not possible given our current Shopify platform or that are beyond the skill and/or time constraints of our current development team. In the end, I think it's probably better to dream big and then figure out what can actually be executed than the reverse.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Email Advertising & Branding for Religious Nonprofit

"Though we’re a small nonprofit, they give us the same amount of attention and care as a big client."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2017 - Ongoing
Project summary: 

OpenMoves provides email marketing and advertising support for a religious nonprofit. They create and manage email blasts along with Google Ads efforts. 

The Reviewer
 
1-10 Employees
 
New York, New York
Program Director, Ameinu Our People, Inc.
 
Verified
The Review
Feedback summary: 

The support from OpenMoves has helped the nonprofit earn extra donations, as the keywords they rank for lead to more donors finding the page. The team is extremely patient and willing to help in any way they can. The level of quality and attentiveness they bring to the engagement is valuable. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for Ameinu Our People, which is a Zionist-progressive Jewish organization based in New York. We have different sections and programs, and we have a sister organization called Project Rozana, which does humanitarian work in The Middle East, specifically in Palestine. 

We support the Kibbutz Program Center, which registers volunteers for programs in Israel. We have the Third Narrative, which is an initiative of scholars and academics that promote the two-state solution for Israel and Palestine. I’m the national program director for Ameinu, in charge of promoting programs and day-to-day operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpenMoves?

My organization started working with them just before I arrived, and we’re mainly using their solution for email blasts.

SOLUTION

What was the scope of their involvement?

We’re integrating the OpenMoves platform with our Salesforce, and it’s working smoothly. We’re able to upload our contact information and sync with OpenMoves for different campaigns and address books. That makes it easy for us to know whom we want to target. 

For example, we can send a blast to donors that gave less than $500 between December 2019 and March 2020, get that report on Salesforce, update the address book, and send it to OpenMoves. The layout for creating emails is simple enough to use for people without a lot of technical knowledge. OpenMoves does provide templates, which only require adding text and images, and they’re always willing to help. 

We’ve also used OpenMoves to promote Google Ads. Their staff sends us monthly reports, and they’re always available. As a nonprofit, we were eligible for a Google Ads grant, and OpenMoves walked us through that process. They worked with our web designer in the UK on ways to improve our outreach through SEO.

What is the team composition?

I work with a few people from OpenMoves and they have designated members for each operation. I’ve worked with Amy (Strategic Support Manager) on everything email-related for the past three years.  

They have someone who helps us with Google Ads, and there’s another member that handles technical issues with the website and anything software-related.

How did you come to work with OpenMoves?

The decision to hire them was made by someone else in my organization, so I’m not sure how they were chosen.

How much have you invested with them?

We get monthly invoices, and each one is a bit different. There’s a set cost for sending 10,000 or fewer emails per month, and another amount for sending 50,000. We spend $500–$600 per month on average. We spend a bit less in slower months, and $700–$800 during the busy season.

We’ve spent $10,000–$20,000 with them, so far. 

What is the status of this engagement?

I started working here in July 2017, but I believe OpenMoves started working with us a few months earlier in April 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re a small, niche organization, with most of our donors coming from the progressive wing of the Jewish community. We know whom to look for when targeting our donors, and in which communities, so we use Google Ads as a backup and to get extra donations.

We’re very happy with OpenMoves, and our webmaster is also impressed by their work. This was my first time working on this kind of project, so I don’t have a lot to compare them to, but our webmaster is pleased with the quality of OpenMoves’ services.

Though our biggest donations don’t come as a result of Google Ads, we do get smaller donations because of it. We show up for keywords if people search for things related to our nonprofit, and even if they only donate $10, it’s great for us.  

How did OpenMoves perform from a project management standpoint?

We do have deadlines, but we’re a small organization, and most of what we do goes pretty smoothly, especially when it comes to the email aspect. Once we installed the OpenMoves software, and once our staff learned how to integrate it with Salesforce, there wasn’t a lot that we needed to do. When I was coming up to speed in the beginning, Amy was very attentive and accommodating. She’d get on a Zoom or Skype call with me, and she answered emails very fast.

As an example, one of our websites’ certificates expired last week, so I emailed OpenMoves about it, and the website was back online within the hour. That’s the kind of interaction I have with them. I never have to wait for them to deliver or remind them about a deadline. I just send them an email, and the problem’s usually solved by the end of the day. 

What did you find most impressive about them?

It’s the level of customer service that stands out. We’re working with a few other providers, and OpenMoves is just very responsive in comparison. Whenever we have a problem, we can email or call them, and they’ll solve it. Though we’re a small nonprofit, they give us the same amount of attention and care as a big client.

I’ve been working with them for three years now and I do like to know the people I’m working with. It’s nice that we’ve gotten to know each other a little bit, even though we’ve never actually met. It’s good to work with a provider that has this kind of personal touch. If I ever have an issue, I know I can give someone at OpenMoves a call and get their help. I’ve been waiting for a call from another provider for a few days, and this isn’t something that’s happened with OpenMoves.

Are there any areas they could improve?

Though the interface for building emails could be a little friendlier, they’re always willing to help and I never have to struggle.  

Do you have any advice for future clients of theirs?

Clients should know what their goals are so that OpenMoves can really tailor its products based on those needs. This way, we can make sure that we’re not overpaying and that we’re not getting a service that we don’t need. For us, the integration with Salesforce was a big deal because we had our entire database there, and it also was a new system for us at the time. We adopted Salesforce and OpenMoves as one package.

5.0
Overall Score We’re pretty happy.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We’ve never had an issue with deadlines.
  • 4.5 Cost
    Value / within estimates
    I don’t know whether there are more affordable options out there, but we’re pretty happy.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Paid Advertising & Strategy for Chocolatier

"They are an extension of our team and are focused on our goals and driving value."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2018 - Ongoing
Project summary: 

OpenMoves provides paid social media and search strategy support. They help identify relevant areas to improve the return on ad spend and support the campaigns and audience targeting. 

The Reviewer
 
51-200 Employees
 
Chicago, Illinois
Kelly Conroy
Senior Director E-Commerce & Digital, Vosges Haut-Chocolat
 
Verified
The Review
Feedback summary: 

Since beginning the engagement, the client has seen at least a 3x growth in their return on ad spend, a significant sign of success for them. OpenMoves has a breadth of expertise on their team, with industry experts willing to devote their knowledge and are invested in the client’s goals. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of e-commerce and digital of Vosges Haut-Chocolat.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpenMoves?

We hired them to help streamline our paid media approach. We wanted to grow that area of our business by generating a strong return on ad investment, driving more engagement, and learning more about our customers.

SOLUTION

What was the scope of their involvement?

They drive our paid media strategy on Google, Bing, Criteo, Facebook and Instagram. We do all of the creative in-house but they drive the strategy and work on audience segmentation. They also divide our campaigns, especially on the Google side, between branded and non-branded. Leaning heavier into areas that were working, they strongly support our strategy, reporting, and analytics needs. 

What is the team composition?

Three people work with us. There is an account manager, a person dedicated to paid search, and a person assigned to paid social. 

How did you come to work with OpenMoves?

I found them by searching and reading other reviews. We interviewed them along with some other agencies and they were the best fit in terms of their team structure, approach, and experience.

How much have you invested with them?

We spend close to $70,00 per year on their services. 

What is the status of this engagement?

We’ve been working together since July 2018 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen a really strong return on our ad spend, which is one of the key metrics we track. We always see a minimum of a 3x return, and there are times when it would even go up to 10x. Their work is very strong and they’re delivering results that are making our media campaigns efficient and keeping our costs relatively low. 

How did OpenMoves perform from a project management standpoint?

They’ve done really well here. We have calls twice a month as regular status calls. We talk about strategy, what’s working or not working, the budget for that month, and our upcoming plans. They tell us what would work well for our new campaigns and the structure. They report once a month, as well.

What did you find most impressive about them?

They’re just extremely responsive and flexible. They are an extension of our team and are focused on our goals and driving value. They care about our high-level revenue goals and want to understand where we’re headed. 

From a very high-level, strategic standpoint, they’re really strong and trickle that down into how we spend our ad budget. They have true specialists in each area, which I really like. I like that there are people dedicated specifically to paid search or paid social and they can be experts within it. 

Are there any areas they could improve?

No, I can’t really think of anything big. They could give us more larger-scale industry knowledge and share things they’re seeing in the industry. Knowledge sharing would be good, but it’s not a real weakness because they’re good at telling us high-level things in the market. 

Do you have any advice for potential customers?

Be clear about your goals and be revenue-focused. Make sure they’re aware of how you track your revenue, what your goals are, and they’ll really have skin in the game to help you achieve that. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Managed PPC & SEO for Healthcare Education Company

"It feels as if the Open Moves team is an extension of our team, deeply committed to our mission and goals."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
June 2017 - Ongoing
Project summary: 

OpenMoves - PPC & SEO Solutions offers digital marketing services, including SEO, keyword research, copy testing, and PPC efforts. They also assist with social media efforts such as video optimization.

The Reviewer
 
11-50 Employees
 
Brooklyn, New York
Jane Moldovan, MS, CHDM
Marketing Director, Center for Allied Health Education
 
Verified
The Review
Feedback summary: 

Traffic and online inquiries have increased significantly, and the client's organic ranking has also improved. OpenMoves - PPC & SEO Solutions is a highly accessible, friendly group that excels at overcoming complex challenges. They're always available to offer insight and collaborate. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Center for Allied Health Education (CAHE) is a post-secondary educational institution that offers a wide range of programs, such as Diagnostic Medical Sonography, Radiography, Radiation Therapy, EMT & Paramedic, Surgical Technology, and Medical Assistant. With its 20,000 square-foot, state-of-the-art facility conveniently located in the heart of Brooklyn, New York, CAHE's variety of accredited programs and networks of clinical affiliates provide students with a broad array of options for a lucrative and rewarding professional path in today's highly competitive healthcare arena. Students are able to obtain the necessary didactic/classroom instruction, laboratory skills, as well as hands-on experience at numerous hospitals and healthcare facilities located throughout the New York metropolitan area. I am a Marketing Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves - PPC & SEO Solutions?

With the continuous development of our programs and increased competition, we wanted to grow awareness about our brand and our programs, drive the admissions pipeline, and ensure that it is done with a holistic approach while managing paid and organic search as part of one cohesive ecosystem.

What were your goals for this project?

Our overall goal is to grow online applications and achieve our admissions goals for each start date of the year while maintaining healthy CPA.

SOLUTION

How did you select this vendor?

Open Moves was recommended by one of our partners.

Describe the project in detail.

The account was set up by program, as well as incorporated some branding campaigns that promoted the Center across all of our programs. Extensive keyword research and refinement, including ad copy testing and optimization, is ongoing and delivering results. PPC and SEO efforts go hand in hand, complementing the efforts to minimize cannibalization. Social Media experts also assist with blog writing, video optimization, and overall social media efforts that are part of our ongoing account management.

What was the team composition?

The owner, the account executive and account manager, SEO and social media experts

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Traffic and online inquiries have dramatically increased, and the continuous focus on optimization delivered dynamic growth in online applications. Our organic ranking has also improved.

How effective was the workflow between your team and theirs?

The team is always accessible and a pleasure to work with. Outside our bi-weekly calls, where we discuss strategy and tactical steps, they make themselves available to assist with any pressing issues or to provide insight. It's been working very well.

What did you find most impressive about this company?

It feels as if the Open Moves team is an extension of our team, deeply committed to our mission and goals, making them their priority. They bring in a high level of expertise in everything they are tasked with, and they are not afraid of challenges or complex projects - they always deliver..

Are there any areas for improvement?

As our customers have so many touchpoints across the search and social media landscape, I hope the team could bring in more industry-level insight on emerging trends that we could incorporate into our strategic planning. This can include emerging channels and technologies, latest successes from other companies that we can learn from, and any industry-specific learnings that we can integrate.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

SEO & PPC for Software & Printing Solutions Company

“Anyone could monitor data for us, but they put effort into managing the client as well.” 

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sept. 2017 - Ongoing
Project summary: 

OpenMoves handles SEO management for a software development and screen printing solutions company. They do keyword targets, run Google Ads and mass email marketing campaigns, and give social media advice.

The Reviewer
 
1-10 Employees
 
Holbrook, New York
Charlie Facini
CEO, Freehand Graphics, Inc.
 
Verified
The Review
Feedback summary: 

The client has exceeded required metrics by up to 60% as a result of their partnership with OpenMoves, opting to increase their spending with the company to capitalize on this impressive ROI. They have also reported proactive and responsive communication with the team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a company that develops software and printing solutions for the screen print industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpenMoves - PPC & SEO Solutions?

We wanted to increase our web presence through improved SEO and Google Analytics metrics.  

SOLUTION

What was the scope of their involvement?

They handle all of our listings and keyword targets, making sure that they position our services well for search engines. We have SEO and Google Ads campaigns with them. While we handle social media in-house, we can bounce ideas off them when needed.

Additionally, they manage our mass email marketing campaigns using our email list. Coordinating with our website, they convert our trial users through a drip campaign, addressing their needs and offering assistance. 

What is the team composition?

On a regular basis, I’m in contact with four team members.

How did you come to work with OpenMoves - PPC & SEO Solutions?

David (Owner) got to know our company while working in the same building as us. Over time, they became a natural fit for our needs, and it took off like a rocket from there. Before engaging them, we didn’t have much of a focus on SEO. David was doing website work but expanded his responsibilities with OpenMoves.   

What is the status of this engagement?

We’ve been working together since fall of 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Even during the global pandemic, we’re exceeding required metrics by as much as 60%, which is truly unheard of in these times. We’re increasing our spending with them because they’ve achieved and exceeded every task we’ve thrown their way. They’re providing us with an excellent ROI, so we can count on quickly making back the money we spend with them.  

How did OpenMoves - PPC & SEO Solutions perform from a project management standpoint?

Frequently communicating through email before I even ask them to, they provide excellent reporting on a very regular basis. They’re very proactive and responsive. We appreciate their attentive project management style because it shows that they’re aware and concerned with our needs. They likely use internal communication tools on their end, always meeting deadlines and keeping a constant line of communication between us. 

What did you find most impressive about them?

The effectiveness of their communication with me is their strongest asset. Anyone could monitor data for us, but they put effort into managing the client as well.

Are there any areas they could improve?

I’d jump on opportunities to outsource more web services work to them. We’re hoping to do that in the near future.

Do you have any advice for potential customers?

Engage with them immediately. The returns are great, and a trusting relationship is valuable in business. Their results are incredible.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    Nobody’s perfect.
  • 5.0 NPS
    Willing to refer
    I wish I could rate them higher.

PPC for HR Platform

“They’ve learned our business and its key target audience groups, allowing them to propose helpful strategies.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Dec. 2017 - Ongoing
Project summary: 

OpenMoves operates all paid advertising efforts of an HR company, experimenting across Google, Facebook, LinkedIn, and Twitter. They also helped with optimizing landing page copy and design.

The Reviewer
 
501-1,000 Employees
 
New York, New York
Senior Manager, Revenue Marketing
 
Verified
The Review
Feedback summary: 

The team's efforts have decreased the company's cost per opportunity metrics by 50% year over year. They closely monitor ad spend, willing to make regular readjustments to best cater to the needs of the team. Their frequent updates following weekly meetings kept all parties on track.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of revenue marketing programs for an HR company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpenMoves?

We hired them for the planning and execution of our paid media program. Our goal was to optimize our paid spend across different channels.

SOLUTION

What was the scope of their involvement?

Working across Google, Facebook, LinkedIn, Twitter, and more, they collaborated with us to think through all of our paid ads. They also assisted us with optimizing landing pages for the ads, maximizing our chances of converting consumers. We’re able to do the design changes in-house, by they lend expertise by providing recommendations for conversion optimization.

Throughout our work with them, we’ve experimented with several different channels. At this point, their main focus is managing our Google Ads and Facebook campaigns.  

What is the team composition?

We interface with four people, but we have one account manager who serves as our main point of contact.

How did you come to work with OpenMoves?

They were already working with my company when I joined, but the director of marketing hired them because of a positive relationship with their team in a prior role. He was a major supporter of switching our agency partnership over to them at the time, given their industry experience.

How much have you invested with them?

We spent about $9 million in our last fiscal year with them.

What is the status of this engagement?

We’ve worked together since December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We closely monitor cost per lead, cost per appointment booked, and more cost-centric metrics. Our team also dives into engagement metrics on our ads. We have a very robust set of data that we’re going through each week alongside their team.

They closely track our spend, making sure that it’s allocated appropriately across paid search and social. Their team has made some meaningful adjustments to bring down our cost per opportunity over the last fiscal year. It’s been reduced by over 50% year over year.  

How did OpenMoves perform from a project management standpoint?

They’re hands-on and extremely attentive, especially during our weekly performance metrics calls. Our account manager is available to us at all hours of the day, and there’s constant communication between us. They’re quick to respond to requests for changes and approach us with ideas, making the relationship bi-lateral.

I’ve never had an issue with deadlines. When we leave our weakly meeting with takeaways, they’re always following up on those action items throughout the week. 

What did you find most impressive about them?

They’ve learned our business and its key target audience groups, allowing them to propose helpful strategies. Their recommendations really move the needle. Our industry isn’t that straightforward, so I’ve been continually impressed by their level of expertise and willingness to form a genuine partnership.

We regularly have meaningful conversations about strategy. I see our relationship as a true partnership rather than an outsourced engagement. We’re always confident that our budget is in good hands with them.

Are there any areas they could improve?

I can’t think of anything. They’re the longest-running business partner my side of the company has engaged with. The fact that we’ve stuck with them for so long is an indicator of our strong partnership. 

Do you have any advice for potential customers?

Be upfront with your goals and the metrics that you want to be reviewing. We change how our weekly meeting is managed constantly to ensure it’s most effective for the group.

They’re always up for changes, so the sky’s the limit. The team will come to the table with recommendations, ready to support you. I’d suggest that you view them as a partner because we found that mindset to be beneficial.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Managed Facebook & Google Ads PPC for Clothing Retailer

"I would recommend them to anyone who has the funding to scale their business with paid."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2018 - June 2019
Project summary: 

OpenMoves Inc - PPC and SEO Solutions took over PPC for Facebook and Google Ads. They focused on building audiences, optimizing and managing campaigns, placing ads, and providing weekly reports.

The Reviewer
 
1-10 Employees
 
Boston, Massachusetts
Katie Demo
CEO, Brass Clothing
 
Verified
The Review
Feedback summary: 

Within the first six months, the cost per acquisition (CPA) decreased by 10% while the return on ad spend (ROAS) increased by 50% thanks to OpenMoves Inc's optimization strategies. While the team could have familiarized themselves more with the brand, their responsiveness more than made up for it.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Brass is a women's clothing brand focused on making high-quality business casual clothing. I am the CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves Inc - PPC and SEO Solutions ?

We had been doing paid advertising ourselves in-house and hit a wall with optimization and finding efficiencies in paid - especially with Facebook.

What were your goals for this project?

Our goals were to increase ROAS and decrease CPA while also fueling growth.

SOLUTION

How did you select this vendor?

I was recommended their services by an advisor.

Describe the scope of their work in detail.

They were responsible for:

  • Facebook:
    • Building audiences
    • Campaign management + optimization
    • Weekly reporting
  • Google: 
    • PPC placements (They followed our marketing calendar and made suggestions for how to incorporate google ads with various promos)
    • Campaign management

What was the team composition?

1 account manager for FB, 1 account manager for Google and 1 supervisor.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, in the first 6 months we say a 10% decrease in CPA and 50% increase in ROAS.

How effective was the workflow between your team and theirs?

Very effective. We communicated via email and in a weekly meeting. They also set up a Google spreadsheet so I could easily track results.

What did you find most impressive about this company?

They have high touch customer service and were able to react to my requests with speed.

Are there any areas for improvement?

The FB account rep did not familiarize himself with our products and promotions so he didn't understand how the nuances of the promotions we were running affected PPC.

5.0
Overall Score Very good. I liked working with the team - we are just a bit too small to afford them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Super easy!
  • 4.0 Cost
    Value / within estimates
    Reasonable for the market rate. Too expensive for my small startup.
  • 5.0 Quality
    Service & deliverables
    They are experts in optimizing and creating efficiencies in paid advertising.
  • 5.0 NPS
    Willing to refer
    I would recommend them to anyone who has the funding to scale their business with paid.

PPC for Online Sports Retailer

"The results and the process are excellent."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2018 - Ongoing
Project summary: 

Inc – PPC and SEO Solutions does digital marketing for an e-commerce website. The team completed an audit and executed a messaging strategy. Services include PPC, re-marketing, and email marketing.

The Reviewer
 
1-10 Employees
 
Marlborough, Massachusetts
VP of Marketing, Sports Retailer
 
Verified
The Review
Feedback summary: 

The team has increased lead generation and sales figures dramatics. They are communicative and process-oriented. Customers can expect on-time deliveries.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the VP of sales and marketing for an online sports retailer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves Inc - PPC and SEO Solutions?

We needed PPC services to break into an existing market with a new training product.

What were your goals for this project?

We wanted to maximize sales during the holiday season and also get a feel for the PPC market.

SOLUTION

How did you select this vendor?

Another company recommended them after a successful project.

Describe the project in detail.

First, the team audited our company and e-commerce website. We then collaborated on content and messaging with a dedicated team; their expertise covered paid search, re-marketing, and email marketing. They continue to provide digital marketing services.

What was the team composition?

The team includes a project manager and dedicated resources for PPC, re-marketing, and email marketing.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We started seeing impressive lead generation figures after two months. We then achieved 75% of last year’s annual sales within the first quarter of the partnership.

How did OpenMoves Inc - PPC and SEO Solutions perform from a project management standpoint?

Communication is fluid and continuous. We reviewed progress with biweekly meetings and a monthly report, which the team always delivered in a timely fashion.

What impresses you about the OpenMoves Inc - PPC and SEO Solutions?

The results and the process are excellent. We want to optimize further and improve on what we’ve already accomplished.

Are there any areas for improvement?

No, nothing comes to mind.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer