OpenMoves

BACKGROUND

Introduce your business and what you do there.

I’m the VP of a company that manufactures and distributes specific products that go into steel construction work.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpenMoves?

We sell a lot of very specific items and unique things needed for construction projects done by steel fabricators. However, we found it difficult to get our target audience to remember us for these unique items. Given that these fabricators frequently go straight to Google and other search engines to find the products they need, we wanted to get ranked for these very specific words.

We had struggled for 5–8 years to get ranked on search engines, and we had tried both on our own and with other people’s assistance but weren’t going anywhere. Then, we found OpenMoves.

SOLUTION

What was the scope of their involvement?

OpenMoves provides us with SEO, PPC, and other marketing services. Initially, they focused mostly on keyword research and SEO to try to get ranked higher in search engines organically. However, our field had become very competitive, and bigger companies had been investing in their positioning efforts for quite some time. Therefore, OpenMoves started focusing on PPC and other types of Google Ads, which worked better for us.

OpenMoves has driven the project most of the time. Still, they usually tell us which pieces of content they need, and we generate them because our content is very industry-specific, so not everyone can just generically write them. Then, they take that content and restructure it if needed.

Besides Google, our advertising efforts have also focused on Bing. Additionally, OpenMoves maintains a Facebook presence for us, but we don’t do Facebook Ads. Their team has also helped us with backlinking, and they take over web development tasks when needed. For example, they’ve asked us to redesign entire sections of our website, for which we provide them with the information and authorization, and they do the rest.

What is the team composition?

We work with three people from OpenMoves, including Jason (Senior SEO Specialist).

How did you come to work with OpenMoves?

I found them through a recommendation from another manufacturer. This person had also gone through several service providers without finding success until he found OpenMoves. At the time, I interviewed them and around 10 other companies, but I ultimately hired OpenMoves because I found them to be very effective.

How much have you invested with them?

We’ve spent around $250,000 so far, including the ad spend.

What is the status of this engagement?

We started working together in January 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

OpenMoves has done a great job of getting us to the front page of search results. Five years ago, we got less than one inquiry a day on average. Now, we get between 10–20 inquiries daily. Given that we sell very specific products, some inquiries can be worth around $25,000.

How did OpenMoves perform from a project management standpoint?

OpneMoves is very efficient, clear, and concise. They tell us what they need from us to get something done, and once we give it to them, they get it done. We mostly communicate via phone calls and emails, although we have occasional Zoom meetings. Additionally, they use CallRail for call tracking and marketing analytics.

What did you find most impressive about them?

OpenMoves’ understanding of search engine algorithms and the metrics required to get high rankings is outstanding.

Are there any areas they could improve?

I don’t know if there’s something OpenMoves could do better. They’ve been very effective so far.

Do you have any advice for potential customers?

I don’t have any particular advice because it depends on the client’s situation. OpenMoves works perfectly for getting highly specific products ranked on page one of search results.

BACKGROUND

Please describe your company and your position there.

I am the managing director of an e-comm lighting business

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

We launched this new brand and were working to promote our business to the right customers in the right channels. We also wanted to boost our organic search and ranking.

SOLUTION

How did you select this vendor and what were the deciding factors?

Open moves was able to provide us individuals focused in each of those areas. Advertising, SEO/Organic, Social Media and Email. they were able to provide us specific plans of action in each area. They are flexible and patient to explain all of our options and where our money is best spent.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we wanted to work on our organic reach. this was going to take the most time as we needed to work on our blogging, eblasts and key words on our website. They have worked with us to continuously update and support this effort. Their efforts included, providing us with top search words, blog topics, blog writers etc. Next we wanted to work with social media and advertising.

They have worked with us to run simultaneous ads and see which get better results and continue fine tuning to get the best results. They also chart which months we get the most hits and dive deep into the why and how so we can continue to push those 'buttons' Lastly, we wanted to better our email marketing. They put us on Klaviyo and have helped us reduce our bounce back and junk mail issues.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with the owner, an SEM specialist, a PPC specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Its been great! We have been working together for a few years and it has continued to grow

How effective was the workflow between your team and theirs?

Very effective. We have standing monthly meetings to go over the details and decide how to respond t changing markets.

What did you find most impressive or unique about this company?

The communication and patient. Youll never feel like you are being talked down to. they work to be partners

Are there any areas for improvement or something they could have done differently?

No...unless they can control how many people click our ads! In that case, more clicks and purchases! haha

BACKGROUND

Please describe your company and your position there.

I am the marketing manager for City College. We offer degree and diploma programs across 4 campuses in Florida.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

We purchased a struggling college and rebranded it. The agency handling the marketing prior was not showing any growth or return. OpenMoves fully took the lead on all digital marketing avenues. We are now successfully growing our campuses and have some brand awareness in our community.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose this vendor as they are by far the most responsive and easiest digital agency we have worked with. They are always listening and giving guidance to ensure that we succeed as an organization.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Once we set deliverables, OpenMoves got to work. They worked with us on key words, google campaigns, PMax campaigns, social media ads with clear calls to action, integrated an email marketing system for us as well as assisted with our website clean up and raised our SEM Rush score tremendously!

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the account manager, social media marketer, email marketer, PPC Specialist and SEM Specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have only owned the college for 1.5 years and we have already had the largest start the college has seen in the last 6 years.

How effective was the workflow between your team and theirs?

In the beginning we had a bi-weekly meeting with the entire team. Once things were set in place, we switch to a monthly meeting. In between those meetings, we email on a regular basis for any updates or issues we may see. They are unbelievable in their response time.

What did you find most impressive or unique about this company?

OpenMoves can handle all of our digital marketing needs.

Are there any areas for improvement or something they could have done differently?

They could assist more in the email marketing channel. We are having issues with our emails ending up in spam folders. This is something that we are still struggling with.

BACKGROUND

Please describe your company and your position there.

We are a non-profit food certification agency servicing clients globally. Our certification is sought after for companies trying to enter the Kosher marketplaces in the USA, Europe and South America. As the director of Special Projects I am responsible for for the strategic management of our online presence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

SEO- Goals were to be on the first page for the search terms we identified as relevant to our business. PPC- maximizing strategic PPC marketing for search terms we identified as relevant.

SOLUTION

How did you select this vendor and what were the deciding factors?

Recommended by our of our tech vendors. We spoke to clients and interviewed the team and selected Open Moves because they seemed expert and dedicated to succcess.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Reviewing our website and optimize for SEO. Review our PPC accounts and optimize. We measure SEO by search rankings, and number of sessions and PPC by conversions.

How many people from the vendor's team worked with you, and what were their positions?

there were three people an overall manager, a strategist and the technical person on the account.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The goals are all being et monthly. We are hitting are PPC targets and SEO is delivering page 1 results and growing traffic.

Describe their project management style, including communication tools and timeliness.

All online communication , slick reports, timely and clearly goal oriented. Very proactive working with our web design team

What did you find most impressive or unique about this company?

I like their great communication and results.

Are there any areas for improvement or something they could have done differently?

They are great.

BACKGROUND

Please describe your company and your position there.

The AJC Group is a food and logistics supplier worldwide, with +30 offices in North & South Americas, Europe, Africa and Asia. I am a Marketing Development Manager, responsible for the Americas business and corporate image.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

We hired Open Moves to raise the quality of our social media content, gain followers and drive customers to our websites.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and met with 3 companies. We selected Open Moves based on their past customers and the analysis they did on us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

In the first month, we set the objectives and how to work together. During the first year, we developed a series of themes for our content. Then we evolved to more upscale content.

How many resources from the vendor's team worked with you, and what were their positions?

We work with 4 people:

• Digital Marketing Strategist Manager
• Social Media and Brand Marketing Specialist
• SEM Specialist
• Copywriter

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We doubled the followers organically and achieved the followers' growth.

How effective was the workflow between your team and theirs?

We have meetings twice a month to review the following month's campaigns. The team is easy and fast to communicate through email, and they are responsive to our needs.

What did you find most impressive or unique about this company?

Related to digital communication, they have resources to provide all we need. I also like the one-and-one service, organization, and reports.

Are there any areas for improvement or something they could have done differently?

I wish they would also offer strategic marketing services, not just digital. We are so happy with them, it would make it easier to work only with one partner.

BACKGROUND

Please describe your company and your position there.

I serve as the digital marketing manager for a company that sells cars to expatriates as they enter the US and to relocation companies to coordinate new vehicles as their assignee arrives

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

Our target market is complex. B2C for any person relocating to the US for a work assignment. B2B for companies that coordinate relocation services, and directly with companies that handle the relocation details themselves. The market is huge and targeting is difficult. Nearly impossible. Budget is small with a tremendously high ROI expectations.

SOLUTION

How did you select this vendor and what were the deciding factors?

OpenMoves came as a recommendation but were one if three finalists. They were large enough but still accessible which was the perfect fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We needed a fully functional team to be an extension of our marketing department. We needed an operational team that would work with IT to handle: SEO Paid Search B2C and B2B Paid Social B2C and B2B Content Enhancements Link Building

How many people from the vendor's team worked with you, and what were their positions?

Senior SEO Supervisor Senior Paid Search Manager Paid Social Media Associate Content Manager Account Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

131% YOY increase organic sessions 66% YOU increase organic new users 197% increase YOY organic leads 29% increase in conversion rate YOY

Describe their project management style, including communication tools and timeliness.

They have strong project management skills, with 30 and 90 day plans for each area. Very comfortable with them and when I need metrics, they'll turn it around in a dime for me.

What did you find most impressive or unique about this company?

Each team member is strong but collectively they simply excel as a group.

Are there any areas for improvement or something they could have done differently?

We recently hired them for another division, our Military side of the business with 74 locations across four regions with a mix of brands in each and invade and off base locations. It's taking a bit for them to really understand the nature of our business but I would expect that with any new vendor. It's a completely different animal.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of an automation machinery firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OpenMoves?

We were looking to increase awareness of our product lines and generate traffic to our website.

SOLUTION

What was the scope of their involvement?

OpenMoves is our primary digital marketing and SEO partner that provides us with ongoing strategy and campaigning services. They mainly utilize Microsoft advertising and Google Ads campaigns to promote and market specific products.

What is the team composition?

Our main point of contact is a technical project manager.

How did you come to work with OpenMoves?

We came across OpenMoves through a recommendation.

How much have you invested with them?

We’ve spent approximately $25,000.

What is the status of this engagement?

Our ongoing partnership started in April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with OpenMoves, we’ve improved our cost per conversion (CPC), which is an important measure of the effectiveness of our search engine marketing campaigns.

They also provide us with additional insights and analytics to understand the performance of our campaigns and if anything goes wrong, they respond to our queries and concerns almost immediately.

How did OpenMoves perform from a project management standpoint?

They perform well from a project management perspective and accomplish their deliverables on time and within budget.

The team is very active in their support and analysis and whenever we need something changed, they get back to us in just two business days.

What did you find most impressive about them?

We’re impressed with their technical knowledge, expertise, and ability to deliver improvement efficiently.

Are there any areas they could improve?

The partnership is going well, so I don’t have any constructive feedback.

Do you have any advice for potential customers?

I would advise you to identify your priorities as a business and focus on improving the most important metrics of your business.

BACKGROUND

Please describe your company and your position there.

I am the media lead at a full service dental office, which is rapidly growing across 5 cities. I focus on all media planning and buying for growing the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

We were growing not only the number of locations, but also the number of services we offer to our patients. We hired OpenMoves first to run our PPC efforts by capturing hyper-local demand. We then hired them to run our SEO efforts, again focusing on hyper-local SEO growth.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed a referral and received an audit from them, along with three other companies. After hearing their proposal and how they could improve traffic and conversion rate, we were most impressed with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had an initial kick off call where we gave them a debrief on the background of our entire business. They started with basic account clean up and learning our business. Then we went through two different account restructures to optimize our paid search efforts. They helped launch new campaigns as well as new lines of business.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned an account manager, 2 PPC leads, a reporting lead, and other support as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since using OpenMoves our PPC conversion rate improved 100% and we saw increased volume of conversions as well.

Describe their project management style, including communication tools and timeliness.

We use both email and slack to communicate, and they are very responsive. We have a weekly call, in which I send a recap of next steps after. One piece of feedback I have is that they were a bit slow in confirming receipt or notifying us of when things went live.

What did you find most impressive or unique about this company?

I'm impressed with how they're able to keep up with all the various changes in our project.

Are there any areas for improvement or something they could have done differently?

Very unique to our needs, but it would be great if their analyst and the search team connected more on recommendations, and brought actionable next steps to the table.

BACKGROUND

Please describe your company and your position there.

Our company provided plastic-free grocery delivery to customers in the Bay Area and Los Angeles. My role as head of growth was to grow our net revenue through new customer acquisition, retention, and monetization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

We hired OpenMoves to run our digital ads, primarily Facebook (and owned properties) and Google (search, display, and video).

SOLUTION

How did you select this vendor and what were the deciding factors?

We vetted several agencies and chose OpenMoves based on their demonstrated expertise through an audit, and on their competitive rate structure.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

OpenMoves was responsible for acquiring new customers at costs below our benchmark. They did this through setting and executing against the strategy, including channel tests and rapid experimentation.

How many resources from the vendor's team worked with you, and what were their positions?

Day to day, we had three folks on our team, an account lead and two channel leads, one for each Facebook and Google.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns were very successful. In the period after starting with OpenMoves, we determined that our advertising ROI had tripled compared to the period prior. For every dollar in, we acquired more customers who spent more money with us. A big piece of this is credited to their optimizations of our accounts.

How effective was the workflow between your team and theirs?

They were very responsive and easy to work with. With OpenMoves, communication was never an issue.

What did you find most impressive or unique about this company?

One of our channel leads really distinguished himself by taking an interest in what we did and really leaning in as an owner, asking great questions and suggesting new ideas. Overall I felt that OpenMoves was invested in our success.

Are there any areas for improvement or something they could have done differently?

There's always more that could be done, but OpenMoves exceeded my expectations.

BACKGROUND

Please describe your company and your position there.

Our company is in the network security space, specializing in DDoS attack protection. I manage all global digital marketing efforts, from our PPC relationship, website enhancements and social media. I also own and manage our marketing automation system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OpenMoves, and what were your goals?

We wanted to expand our exposure and lead-gen activities so we hired OpenMoves for their expertise in PPC management. Over the past 2 years, we have worked with them to enhance our PPC strategy from solely North America to EMEA, LATAM, APAC, and DACH regions.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through referral research, we met with the OpenMoves team to better understand their approach, strategies, and expertise. They proved to be an exceptional leader in the PPC space and were a perfect fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement with OpenMoves began with letting them know our goals and our company’s strong push for lead-generating activities. OpenMoves helped us facilitate keyword research and performed an analysis of our competitors to develop optimal PPC campaigns. The team helped us understand and leverage the viable markets for us such a social media ads, display ads, Google Ads, and Microsoft ads.

OpenMoves has helped us test various strategies while sticking to our budgets. They supply us with critical reporting and current trends, so we are always kept up to date with the status of our PPC campaigns. They also take reporting to another level work very closely with us to understand the quality of the leads we are getting in order to constantly evaluate and amend our campaigns as needed.

How many people from the vendor's team worked with you, and what were their positions?

Between 3-5 people from OpenMove's have worked with our team. One gentleman, Alex, has been constant since we first started working with the OM team. He helps facilitate the meetings and the overall strategies, and helps us understand key PPC best practices. From there, we have been working very closely with Perikles who handles our Google Ads, who is very professional and is always looking for new ways to boost engagement for us.

He's been very helpful as we've expanded our territories outside of North America. Francisco is our representative for our social ad campaigns, he is a true expert in social media ads and is very informative and insightful when it comes to developing new strategies.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing PPC with OpenMoves, we have seen a drastic increase in lead-gen and conversions to sales qualified opportunities. Our SERP ranking has improved and is constantly improving.

Describe their project management style, including communication tools and timeliness.

The OpenMoves team has been exceptional with communicating with our team. They are very professional with quick turnaround times. If we have an expansion plan / need something updated or enhanced in anyway, they usually respond the same day and are always willing to help as quickly as possible. They are quick to explain what they need from us and the timeline they project for any new plans to be implemented.

What did you find most impressive or unique about this company?

Their overall knowledge of the PPC industry is very impressive and keeps us feeling confident in OpenMoves to keep driving our results in the right direction. With digital marketing and Google Ads, etc. ever-changing, it is tough for a small company like ours to keep up with the ever changing algorithm rules and strategies, so it's easy for us to fallback on OpenMoves to be the first to know what changes may be coming and what they can do to help us at any time.

Are there any areas for improvement or something they could have done differently?

We believe companies always have means to improve! But OpenMoves does a great job of managing our PPC behind the scenes so we don't have to. We have full confidence in them to keep our campaigns running successfully.