Amazon Growth Lab

BACKGROUND

Please describe your company and position.

I am the Sports Editor of Anonymous

Describe what your company does in a single sentence.

VIBE 107.6 FM is an entertainment company that also sells sports gear online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

We wanted to take our Amazon sales to the next level, specifically for our branded sports gear. We were looking for a way to leverage data and optimize our marketing strategy to drive more sales and reach a wider audience.

SOLUTION

How did you find Amazon Growth Lab?

Referral

Why did you select Amazon Growth Lab over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Amazon Growth Lab introduced us to AMC with Generative AI, and it completely blew our team’s mind. The level of insight and data-driven decision-making it provided was unlike anything we’d used before. They helped us integrate this technology into our strategy, which transformed how we approached our campaigns and allowed us to make smarter, faster decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since implementing AMC with Generative AI, our campaign performance has improved significantly. We’re able to make data-backed decisions that have driven up our sales, and the insights we’re getting have completely changed how we think about our marketing strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked with a highly skilled team that included experts in data analytics and Amazon marketing, guided by a dedicated account manager who kept us informed every step of the way.

What was your primary form of communication with Amazon Growth Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to blend cutting-edge technology with practical marketing strategies was a game-changer for us. They’re not just another agency — they bring something genuinely unique to the table.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

Honestly, we’re thrilled with how everything’s going and have no complaints.

BACKGROUND

Please describe your company and position.

I am the Co founder of Thrival

Describe what your company does in a single sentence.

Sells muscle recovery tools

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• growth
• profit
• selling on amazon

SOLUTION

How did you find Amazon Growth Lab?

Online Search

Why did you select Amazon Growth Lab over others?

High ratings

How many teammates from Amazon Growth Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Switching our Amazon account over to Amazon Growth labs has been nothing less than a success. They immediately spent the time to learn why Thrival was not converting, and why we weren’t getting the click through rate that our product was capable of. They immediately took the time to learn our market, our product and what we were looking for in our relationship and got to work. Within 2 months of working with Amazon growth Labs, we more than doubled our sales on Amazon because they effectively carried out a strategic plan to grow our company. And the beauty of it is we are just getting started!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

revenue has doubled and profitability is up they are awesome

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They understood what needed to be done and responded quickly to our needs.

What was your primary form of communication with Amazon Growth Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

That Amazon growth labs learns about your companies market place before making decisions.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

not really

BACKGROUND

Please describe your company and position.

I'm an executive at Humboldt CBD

Describe what your company does in a single sentence.

We produce premium Hemp products for natural wellness.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• We reached out to Amazon Growth Lab for a comprehensive audit of our website to better understand how we could improve our online presence and boost our rankings. We were curious about ways to drive organic traffic and optimize our site but weren’t sure where to start.

SOLUTION

How did you find Amazon Growth Lab?

Online Search

Why did you select Amazon Growth Lab over others?

Good value for cost

How many teammates from Amazon Growth Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Amazon Growth Lab generously offered us a free audit and spent three full days analyzing our website, content, and SEO strategy. What really stood out was how much value they provided without asking for a dime. They delivered actionable insights, identified key areas for improvement, and gave us an in-depth breakdown of how we could enhance our visibility and rank higher in search engines. 

The audit was incredibly detailed, covering everything from keyword optimization to backlink opportunities, and it felt like we were working with someone who had insider knowledge of the industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Even though it was a free audit, the insights they provided were eye-opening. In just a few days, they laid out a clear path for us to improve our rankings and boost our traffic. The audit alone gave us the tools to start making immediate changes to our SEO strategy, and we’ve already seen some early improvements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication was top-notch. Despite this being a free service, they treated us with the same professionalism and care that you’d expect from a full-scale project. They were always available for questions and went above and beyond to ensure we understood every aspect of the audit.

What was your primary form of communication with Amazon Growth Lab?

Virtual Meeting

What did you find most impressive or unique about this company?

Their willingness to invest time and effort without expecting anything in return. It’s rare to find a company that will spend three days on an audit without asking for payment, and even rarer for them to offer such personable service. We never felt like we were being pitched or pressured—just supported.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

Honestly, we can’t think of anything. The experience was incredibly valuable from start to finish.

BACKGROUND

Please describe your company and position.

I am the Regional Sales Representative of Roosevelt Paper Company

Describe what your company does in a single sentence.

 We are a premier supplier of high-quality paper and paperboard products, catering to a diverse range of industries across the United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Goal 1: Complete rebrand to modernize our image and align with the digital marketplace.
• Goal 2: Develop and implement all creative assets for our product listings on Amazon.
• Goal 3: Launch our products on Amazon and grow our sales from zero to a substantial revenue stream.

SOLUTION

How did you find Amazon Growth Lab?

Referral

Why did you select Amazon Growth Lab over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Amazon Growth Lab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Amazon Growth Lab took on the ambitious task of rebranding our company for the digital age, starting with a complete overhaul of our visual identity. They created all-new branding assets, from logo design to product packaging, ensuring a cohesive and modern look across all our Amazon listings. 
Their team then developed high-converting creative content, including SEO-optimized product titles, descriptions, and enhanced brand content. This holistic approach led to the successful launch of our products on Amazon, where we went from zero sales to generating over $1.4 million in just a few months.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most significant outcome was growing our Amazon sales from zero to over $1.4 million within a few months. The rebrand also revitalized our company’s image, making us more competitive in the digital marketplace.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amazon Growth Lab was incredibly organized, meeting all deadlines and exceeding expectations with their responsiveness. They kept us in the loop with regular updates, and their strategic insights were invaluable.

What was your primary form of communication with Amazon Growth Lab?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to transform our brand and launch us into a new market with such speed and effectiveness. The creative work was top-notch, and their data-driven strategies directly translated into significant revenue growth.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

We were thoroughly satisfied with their work—no areas for improvement come to mind.

BACKGROUND

Please describe your company and position.

I am the Head of CRM of an e-commerce company 

Describe what your company does in a single sentence.

An Ecommerce brand on a mission to deliver high quality products to our customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Implement a brand defense strategy to protect and expand our market share.
• Increase our market share from 3% to over 50%.
• Optimize our PPC campaigns to maximize ROI and drive sales growth.

SOLUTION

How did you find Amazon Growth Lab?

Online Search

Why did you select Amazon Growth Lab over others?

High ratings

How many teammates from Amazon Growth Lab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Amazon Growth Lab was tasked with implementing a comprehensive brand defense strategy. They focused on protecting and expanding our market share, which grew from 3% to an impressive 56%. They provided PPC management, conversion optimization, and e-commerce marketing services.

Key deliverables included the creation of high-quality product listings with enhanced images and infographics, optimization of PPC campaigns, and strategic advertising initiatives that significantly boosted our brand's presence and sales on Amazon.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our market share increased from 3% to 56%, demonstrating a significant improvement in our brand's presence and performance on Amazon. Our PPC campaigns were optimized to deliver a higher ROI, resulting in increased sales and better overall profitability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I believe they used Clickup. They wouldn't give us access to their internal tracking system, but everything always ran smoothly.

What was your primary form of communication with Amazon Growth Lab?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to substantially increase our market share in a short period was impressive.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Managing Member of Vista Fitness, LLC

Describe what your company does in a single sentence.

Vista Fitness produces three branded lines of fitness products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Improve Amazon Listings
• Audit Amazon account fees and seek refunds on overcharges
• Create Amazon Advertising Campaigns

SOLUTION

How did you find Amazon Growth Lab?

Referral

Why did you select Amazon Growth Lab over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Amazon Growth Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Some of our brands have been around for several decades, but due to their robust sales to health clubs, fitness instructors and distributors, our Amazon sales channel was somewhat neglected and outdated. We knew we were leaving sales on the table and wanted our brands to be much more competitive on Amazon. We were looking for an agency that could help us recreate our product listings and create effective Amazon advertsiing campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

AGL helped us revamp our entire sales strategy on Amazon. Everything from revamping listings using data-driven research (including new photography, bullet points, descriptions), to boosting reviews by strategically combining ASINs using variations, to developing an efficient Amazon advertising campaign. 
Just four months into the process, we have seen our Amazon sales increase nearly 50% at a sustainable ACOS. And we continue to see sales growth week over week. Time and time again, they have demonstrated their competence - from recovering thousands of dollars in Amazon overcharges to our account, to making changes to our ASINs that we were never able to accomplish on our own, despite opening numerous cases with Amazon.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire team at AGL has been a joy to work with. The communication is very well organized, and reports come out on time. Everyone we have dealt with has been knowledgeable and friendly. 

What was your primary form of communication with Amazon Growth Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They knew the Amazon system inside and out. The AGL team has demonstrated their expertise to us on many occasions and we have experienced the results first hand.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

So far, we don't have any experiences with them that we felt were lacking

BACKGROUND

Please describe your company and position.

I am the Marketing and Branding of Axe Bat

Describe what your company does in a single sentence.

At Axe, we are more than just a company; we are a community of diamond sport enthusiasts united by a singular belief: there is always room for improvement in the game we love. Driven by a relentless pursuit of innovation, our team is dedicated to redefining the quintessential bat, transforming it from a simple piece of equipment into an extension of the player themselves.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Redesign our Axe Bat product packaging and imagery to enhance brand appeal and boost conversion rates.
• Generate at least 50,000 monthly impressions for the Axe Bat through targeted PPC campaigns.

SOLUTION

How did you find Amazon Growth Lab?

Referral

Why did you select Amazon Growth Lab over others?

Referred to me

How many teammates from Amazon Growth Lab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Managed our PPC campaigns by implementing a granular targeting strategy that focused on high-intent keywords and competitors’ brand terms. They transformed our product listings by incorporating detailed keyword research into the titles, bullet points, and descriptions to improve SEO.

Additionally, they spearheaded a comprehensive redesign of our Axe Bat packaging and images, creating a modern, sleek look with high-quality 3D renders and action shots that highlighted key features and benefits. They also designed custom infographics that clearly communicated the unique selling points of our bat, making it stand out in a crowded marketplace.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their efforts resulted in an additional $4 million in sales revenue after working together for a year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything went really smoothly. No complaints

What was your primary form of communication with Amazon Growth Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They continue to go above and beyond to meet our needs.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Head of Marketing

Describe what your company does in a single sentence.

Our company is a global leader in charging technology, providing high-quality consumer electronics and smart devices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Implement automated day-parting strategies to reduce the average ACoS from 35% to 20% while maintaining sales volume.
• Launch retargeting campaigns to existing customers using Klaviyo and ManyChat to increase repeat purchases by 15%.
• Completely redo and optimize our Amazon catalog management to streamline product listings and enhance discoverability.

SOLUTION

How did you find Amazon Growth Lab?

Referral

Why did you select Amazon Growth Lab over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Amazon Growth Lab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Amazon Growth Lab provided a comprehensive Amazon PPC strategy, including keyword research, ad campaign creation, and optimization. They also conducted detailed conversion rate optimization and revamped our product listings with enhanced SEO, compelling copy, and high-quality images. 

Additionally, they implemented automated day-parting for PPC campaigns, launched Klaviyo campaigns for customer retargeting, and used ManyChat to gather customer reviews. They also completely reorganized our product catalog for better management and discoverability. Key deliverables included weekly performance reports, strategic adjustments based on data analysis, and regular communication to ensure alignment with our goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a significant improvement in organic keyword rankings, a 30% increase in conversion rates, and a reduction in ACoS by 25%. Our product listings now appear more prominently on Amazon search results, driving higher traffic and sales. Additionally, the retargeting campaigns led to a 15% increase in repeat purchases, and our catalog management is now streamlined and optimized.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exemplary.

What was your primary form of communication with Amazon Growth Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This is the first time we've used an agency and actually seen results within 3 months. Most agencies try and lock you in a 1-year deal. They actually add value each month, so even though we're on a month-to-month plan, we aren't going anywhere.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

We were highly satisfied with their service, but having a local agency would make life easier so we could have in person meetings.

BACKGROUND

Please describe your company and position.

I am the former Senior Data Analyst of an apparel company. 

Describe what your company does in a single sentence.

We sell America's best apparrel via Amazon and DTC.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Optimize advertising strategy for Prime Day
• Transition from Vendor Central to Seller Central
• Resolve catalogue issues and merge variations to increase reviews

SOLUTION

How did you find Amazon Growth Lab?

Referral

Why did you select Amazon Growth Lab over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Amazon Growth Lab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Amazon Growth Lab transitioned us from Vendor Central to Seller Central, restructured our advertising campaigns, and resolved significant catalogue issues. They also merged product variations to consolidate reviews, resulting in enhanced product visibility and customer trust.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During Prime Day, we saw a 240% growth in sales due to the restructuring of our ads. Additionally, merging variations led to an increase in reviews, which boosted our overall product ratings and visibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mmanagement was excellent. 

What was your primary form of communication with Amazon Growth Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to quickly adapt and optimize our advertising strategy for Prime Day, resulting in significant sales growth. Their expertise in handling catalogue issues and merging product variations was also impressive.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

We were beyond thrilled with their services. They gave ontinuous improvements and real-time communication daily. What more can one ask for?

BACKGROUND

Please describe your company and position.

I am the E-commerce Catalog Manager of an ecommerce company 

Describe what your company does in a single sentence.

We specialize in designing and selling high-quality pillows.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Manage and optimize shipments from our warehouse to Amazon Fulfillment centers
• Coordinate with suppliers and find cost-effective carrier solutions
• Transition Walmart operations from Seller Fulfilled to Walmart Fulfilled Services (WFS) and manage all SKU metadata updates for Target and Walmart

SOLUTION

How did you find Amazon Growth Lab?

Referral

Why did you select Amazon Growth Lab over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Amazon Growth Lab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Amazon Growth Lab managed shipments from one of our warehouses to Amazon Fulfillment centers, coordinated with suppliers for timely delivery, forecasted sales for Amazon, Walmart, and Target, and outsourced carrier companies to find cost-effective solutions. 

They also transitioned our Walmart operations to WFS, created training material for our supply chain manager, managed product listings and advertising on Target and Walmart, constructed reporting systems, and mediated image asset creation with third-party agencies. Additionally, they fine-tuned advertising on Target through Criteo and participated in product development meetings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Amazon Growth Lab successfully optimized our logistics, resulting in faster delivery times and reduced costs. The transition to WFS for Walmart increased our sales and efficiency. Their advertising strategies significantly improved our visibility and sales on Target, and the new reporting systems provided us with better insights and control over our operations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. They consistently delivered items on time and were highly responsive to our needs, providing timely updates and solutions to any issues that arose.

What was your primary form of communication with Amazon Growth Lab?

Virtual Meeting

What did you find most impressive or unique about this company?

Their comprehensive understanding of e-commerce logistics and marketing, coupled with their ability to deliver cost-effective solutions and adapt to our specific needs, was most impressive. Their proactive communication and dedication to our success stood out.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

There were no significant areas for improvement. Their performance met and exceeded our expectations.