Amazon Growth Lab

BACKGROUND

Please describe your company and position.

I am the Marketing and Branding of Axe Bat

Describe what your company does in a single sentence.

At Axe, we are more than just a company; we are a community of diamond sport enthusiasts united by a singular belief: there is always room for improvement in the game we love. Driven by a relentless pursuit of innovation, our team is dedicated to redefining the quintessential bat, transforming it from a simple piece of equipment into an extension of the player themselves.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Redesign our Axe Bat product packaging and imagery to enhance brand appeal and boost conversion rates.
• Generate at least 50,000 monthly impressions for the Axe Bat through targeted PPC campaigns.

SOLUTION

How did you find Amazon Growth Lab?

Referral

Why did you select Amazon Growth Lab over others?

Referred to me

How many teammates from Amazon Growth Lab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Managed our PPC campaigns by implementing a granular targeting strategy that focused on high-intent keywords and competitors’ brand terms. They transformed our product listings by incorporating detailed keyword research into the titles, bullet points, and descriptions to improve SEO.

Additionally, they spearheaded a comprehensive redesign of our Axe Bat packaging and images, creating a modern, sleek look with high-quality 3D renders and action shots that highlighted key features and benefits. They also designed custom infographics that clearly communicated the unique selling points of our bat, making it stand out in a crowded marketplace.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their efforts resulted in an additional $4 million in sales revenue after working together for a year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything went really smoothly. No complaints

What was your primary form of communication with Amazon Growth Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They continue to go above and beyond to meet our needs.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Head of Marketing

Describe what your company does in a single sentence.

Our company is a global leader in charging technology, providing high-quality consumer electronics and smart devices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Implement automated day-parting strategies to reduce the average ACoS from 35% to 20% while maintaining sales volume.
• Launch retargeting campaigns to existing customers using Klaviyo and ManyChat to increase repeat purchases by 15%.
• Completely redo and optimize our Amazon catalog management to streamline product listings and enhance discoverability.

SOLUTION

How did you find Amazon Growth Lab?

Referral

Why did you select Amazon Growth Lab over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Amazon Growth Lab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Amazon Growth Lab provided a comprehensive Amazon PPC strategy, including keyword research, ad campaign creation, and optimization. They also conducted detailed conversion rate optimization and revamped our product listings with enhanced SEO, compelling copy, and high-quality images. 

Additionally, they implemented automated day-parting for PPC campaigns, launched Klaviyo campaigns for customer retargeting, and used ManyChat to gather customer reviews. They also completely reorganized our product catalog for better management and discoverability. Key deliverables included weekly performance reports, strategic adjustments based on data analysis, and regular communication to ensure alignment with our goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a significant improvement in organic keyword rankings, a 30% increase in conversion rates, and a reduction in ACoS by 25%. Our product listings now appear more prominently on Amazon search results, driving higher traffic and sales. Additionally, the retargeting campaigns led to a 15% increase in repeat purchases, and our catalog management is now streamlined and optimized.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exemplary.

What was your primary form of communication with Amazon Growth Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This is the first time we've used an agency and actually seen results within 3 months. Most agencies try and lock you in a 1-year deal. They actually add value each month, so even though we're on a month-to-month plan, we aren't going anywhere.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

We were highly satisfied with their service, but having a local agency would make life easier so we could have in person meetings.

BACKGROUND

Please describe your company and position.

I am the former Senior Data Analyst of an apparel company. 

Describe what your company does in a single sentence.

We sell America's best apparrel via Amazon and DTC.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Optimize advertising strategy for Prime Day
• Transition from Vendor Central to Seller Central
• Resolve catalogue issues and merge variations to increase reviews

SOLUTION

How did you find Amazon Growth Lab?

Referral

Why did you select Amazon Growth Lab over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Amazon Growth Lab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Amazon Growth Lab transitioned us from Vendor Central to Seller Central, restructured our advertising campaigns, and resolved significant catalogue issues. They also merged product variations to consolidate reviews, resulting in enhanced product visibility and customer trust.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During Prime Day, we saw a 240% growth in sales due to the restructuring of our ads. Additionally, merging variations led to an increase in reviews, which boosted our overall product ratings and visibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mmanagement was excellent. 

What was your primary form of communication with Amazon Growth Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to quickly adapt and optimize our advertising strategy for Prime Day, resulting in significant sales growth. Their expertise in handling catalogue issues and merging product variations was also impressive.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

We were beyond thrilled with their services. They gave ontinuous improvements and real-time communication daily. What more can one ask for?

BACKGROUND

Please describe your company and position.

I am the E-commerce Catalog Manager of an ecommerce company 

Describe what your company does in a single sentence.

We specialize in designing and selling high-quality pillows.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Manage and optimize shipments from our warehouse to Amazon Fulfillment centers
• Coordinate with suppliers and find cost-effective carrier solutions
• Transition Walmart operations from Seller Fulfilled to Walmart Fulfilled Services (WFS) and manage all SKU metadata updates for Target and Walmart

SOLUTION

How did you find Amazon Growth Lab?

Referral

Why did you select Amazon Growth Lab over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Amazon Growth Lab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Amazon Growth Lab managed shipments from one of our warehouses to Amazon Fulfillment centers, coordinated with suppliers for timely delivery, forecasted sales for Amazon, Walmart, and Target, and outsourced carrier companies to find cost-effective solutions. 

They also transitioned our Walmart operations to WFS, created training material for our supply chain manager, managed product listings and advertising on Target and Walmart, constructed reporting systems, and mediated image asset creation with third-party agencies. Additionally, they fine-tuned advertising on Target through Criteo and participated in product development meetings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Amazon Growth Lab successfully optimized our logistics, resulting in faster delivery times and reduced costs. The transition to WFS for Walmart increased our sales and efficiency. Their advertising strategies significantly improved our visibility and sales on Target, and the new reporting systems provided us with better insights and control over our operations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. They consistently delivered items on time and were highly responsive to our needs, providing timely updates and solutions to any issues that arose.

What was your primary form of communication with Amazon Growth Lab?

Virtual Meeting

What did you find most impressive or unique about this company?

Their comprehensive understanding of e-commerce logistics and marketing, coupled with their ability to deliver cost-effective solutions and adapt to our specific needs, was most impressive. Their proactive communication and dedication to our success stood out.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

There were no significant areas for improvement. Their performance met and exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Founder of Zachs Tickets

Describe what your company does in a single sentence.

Zachs Tickets specializes in selling unique and hard-to-find gaming products and accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Increase visibility and sales for our limited-edition and rare gaming products.
• Enhance the performance of PPC campaigns targeting niche gaming communities.
• Implement a comprehensive SEO strategy to rank for highly specific gaming-related keywords.

SOLUTION

How did you find Amazon Growth Lab?

Referral

Why did you select Amazon Growth Lab over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Amazon Growth Lab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Amazon Growth Lab managed our entire catalog of 1,200 SKUs, focusing on:

• PPC campaign management
• Conversion optimization
• Bespoke e-commerce strategies

They conducted in-depth keyword research tailored to rare gaming products, performed competitive analysis, and continuously monitored performance metrics. Their targeted efforts resulted in substantial gains in organic search visibility and sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We saw a 45% boost in our organic search rankings and a 50% improvement in PPC ROI within the first year. 
• Our annual sales growth has averaged 80%.
• Our e-commerce conversion rates have significantly improved due to their targeted strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amazon Growth Lab's project management was reliable and responsive. They met all deadlines and addressed our needs promptly, helping us stay ahead of market trends.

What was your primary form of communication with Amazon Growth Lab?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team's deep understanding of our niche market and their commitment to integrating with us were impressive. They employ experienced brand managers, ensuring high-quality management rather than relying on cheap overseas labor.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

We've been consistently satisfied with their services and have no major suggestions for improvement at this time.

BACKGROUND

Please describe your company and position.

 I am the Senior Consultant of a consulting company 

Describe what your company does in a single sentence.

We provide professional consulting services to help organizations innovate, grow, and lead in their respective markets. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Achieve a 5x growth in revenue for each of the five brands we manage within three years.
• Increase organic search rankings and visibility on Amazon for all managed brands.
• Enhance conversion rates and customer acquisition efficiency.

SOLUTION

How did you find Amazon Growth Lab?

• Online Search
• Referral

Why did you select Amazon Growth Lab over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Amazon Growth Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

5x our sales while maintaining profitability and the bottom line.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We not only met our goal of 5x growth but actually exceeded it, achieving an average of 7x revenue growth across all brands. Organic traffic increased by 400%, and conversion rates improved by over 50%. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was exceptional. Amazon Growth Lab consistently delivered all milestones on schedule and was highly responsive to our needs, often going beyond our expectations to accommodate last-minute changes. 

What was your primary form of communication with Amazon Growth Lab?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to adapt quickly to the ever-changing Amazon landscape, and their deep analytical approach to maximizing ROI is truly impressive. 

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

While overall very effective, some additional training on the latest Amazon compliance changes for our in-house teams would be beneficial. 

BACKGROUND

Please describe your company and position.

 I am the Product and Automation Engineering of a manufacturing company 

Describe what your company does in a single sentence.

We are a manufacturing facility that sells products online

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Increase organic ranking for key products.
• Boost conversion rates on Amazon listings
• Enhance overall Amazon advertising ROI through creative optimization and split testing

SOLUTION

How did you find Amazon Growth Lab?

Referral

Why did you select Amazon Growth Lab over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Amazon Growth Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Amazon Growth Lab provided comprehensive consulting services, optimizing our Amazon listings, creating and testing new ad creatives, and conducting split tests to increase click-through rates (CTR) and conversion rates (CVR). They managed our PPC campaigns effectively, leading to a significant boost in performance metrics. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved higher organic rankings for 30 keywords in the top 5, a 30% increase in CTR, a 25% increase in CVR, and a 40% reduction in ACoS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management, delivering all items on time and maintaining a highly responsive approach to our needs, with regular updates and strategic insights. 

What was your primary form of communication with Amazon Growth Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise in Amazon's algorithms and their innovative approach to creative optimization and split testing

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

More frequent strategy meetings could further enhance collaboration

BACKGROUND

Please describe your company and position.

 I am the Product & QA Lead of a tech products manufacturer.

Describe what your company does in a single sentence.

We specialize creating high-end tech products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Propel sales revenue for our tech products to new heights.
• Enhance brand visibility and recognition on Amazon's competitive platform.
• Optimize our Amazon listings for maximum performance and conversion.

SOLUTION

How did you find Amazon Growth Lab?

Referral

Why did you select Amazon Growth Lab over others?

• High ratings
• Great culture fit

How many teammates from Amazon Growth Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Amazon Growth Lab conducted an exhaustive assessment of our Amazon presence, devising a strategic blueprint tailored to our goals. They executed targeted PPC campaigns, refined our keywords, and optimized product descriptions with precision. Their team vigilantly monitored and adjusted campaigns, ensuring optimal performance. Key deliverables included skyrocketing product visibility, a surge in click-through rates, and substantial revenue growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through Amazon Growth Lab's expertise, our sales revenue soared to an astounding $4.8 million within three years of collaboration. Furthermore, our products experienced an exceptional 200% increase in visibility on Amazon, accompanied by a remarkable 75% improvement in click-through rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amazon Growth Lab exhibited exemplary project management, consistently meeting deadlines and promptly addressing our needs and queries. Their communication was transparent and efficient, fostering seamless collaboration and successful outcomes.

What was your primary form of communication with Amazon Growth Lab?

Email or Messaging App

What did you find most impressive or unique about this company?

Amazon Growth Lab's unparalleled expertise and dedication are truly commendable. They demonstrated a profound understanding of our business objectives and tailored their strategies accordingly. Their proactive approach and innovative solutions played a pivotal role in our unprecedented success on Amazon.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

None

BACKGROUND

Please describe your company and position.

I am a former Content Marketing Strategist of Nivea

Describe what your company does in a single sentence.

Nivea is a world-leading skin-care brand that offers a broad spectrum of products, focusing on enhancing the well-being of our customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Significantly increase revenue from Amazon's Demand Side Platform (DSP).
• Deepen investment in awareness and consideration strategies to expand our market reach.
• Effectively retarget customers who purchased our skincare sets with complementary product ads, encouraging repeat purchases.

SOLUTION

How did you find Amazon Growth Lab?

Referral

Why did you select Amazon Growth Lab over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Amazon Growth Lab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement with Amazon Growth Lab focused on auditing and enhancing our DSP campaigns to better highlight Nivea's skincare products. The agency optimized these campaigns for increased visibility, especially targeting retargeting efforts toward customers who had previously engaged with our skincare sets, with ads for complementary skincare products. 

They provided strategic insights for scaling DSP operations, optimizing new product listings (ASINs), and delivering comprehensive monthly performance analytics that demonstrated significant improvements in ROAS and product-specific revenue growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since initiating the project, we've seen a consistent month-over-month increase in ROAS. The launch of new skincare product ASINs on DSP has led to a significant uptick in revenue, particularly from the retargeted advertising of complementary skincare products, which has contributed substantially to our overall revenue growth on Amazon.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was exemplary. Our primary contact, Ankit, was exceptionally responsive, quickly implementing new campaigns and adapting strategies as needed. This responsiveness ensured that our needs were met promptly, keeping our Amazon strategies agile and effective.

What was your primary form of communication with Amazon Growth Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their cautious approach to media spend stood out the most. Instead of indiscriminately increasing budgets, they strategically evaluated where and how to invest to ensure the highest possible ROAS. Their thoughtful approach demonstrated their commitment to our brand’s success, ensuring that every dollar spent was a step towards our growth objectives.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

No. Our partnership with Amazon Growth Lab has been highly productive, with no significant areas for improvement identified. They have been excellent partners throughout this journey.

BACKGROUND

Please describe your company and position.

I am the former Marketing Intern at a swimwear company.

Describe what your company does in a single sentence.

Our company designs, manufactures, and sells premium swimwear and beach accessories online, catering to customers worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Growth Lab to accomplish?

• Increase our product visibility on Amazon.
• Boost our conversion rate for listed products.
• Expand our customer base in the US and Europe.

SOLUTION

How did you find Amazon Growth Lab?

Online Search

Why did you select Amazon Growth Lab over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Amazon Growth Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Amazon Growth Lab was tasked with optimizing our Amazon listings through keyword research, enhancing product descriptions, and managing PPC campaigns to improve visibility and conversion rates. Key deliverables included a comprehensive Amazon strategy, monthly performance reports, and a roadmap for scaling our presence on Amazon.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a 40% increase in product visibility, a 30% uplift in conversion rates, and a 50% growth in sales from the US and European markets within six months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amazon Growth Lab's project management was exceptional. They delivered all milestones on time and were highly responsive to our queries and requests for adjustments. Their proactive communication and detailed monthly reports kept us in the loop at every stage.

What was your primary form of communication with Amazon Growth Lab?

Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by their in-depth knowledge of Amazon's ecosystem and their ability to tailor strategies that fit our specific needs. They felt like an extension of our team rather than an external agency.

Are there any areas for improvement or something Amazon Growth Lab could have done differently?

While we were overall very pleased with the outcome, more frequent brainstorming sessions for creative marketing strategies could provide additional value.