Unitix Amazon PPC advertising Agency.
We help our clients build a business on Amazon through PPC management
Unitix Advertising Agency is a digital agency that specializes in Amazon PPC advertising. We keep the focus on improving the effectiveness of Amazon PPC advertisement. We learn from the best, improve our service, and enhance our expertise. We use the best strategies in practice to meet the goals.
Our Amazon PPC services
Delegating a routine
We undertake the daily routine of tracking and optimizing your advertising campaigns. You no longer need to devote energy and resources to studying the Amazon PPС platform and optimizing your ads on a daily basis. Your time is valuable, and we can save you time so you can focus on your core business.
Optimizing Bids and Increasing Profitability
By constantly working on listings, cutting down on irrelevant keywords, and optimizing bids, our clients are generating an average of 113% additional sales. Your listings will be assigned to a specialist who will be focused on bringing you maximum sales with minimum ACOS.
Organic sales growth
20% - PPC, 80% - organic sales. This is what we strive for and what we work on daily. We do SEO optimization of the listing, we track your positions regularly, and we focus on the types of campaigns that best move you up organically. PPC is the most powerful tool for this.
Long-term strategy development
Do you have a new listing? Have you been selling on Amazon for years and are well-positioned? Either way, you need a clear and understandable development strategy for the months ahead.
Tracking changes in the marketplace
Amazon is constantly changing. New competitors appear, and search scenarios change. Our experts are constantly observing the marketplace.
Leading traffic from different sources
Get extra sales by bringing in traffic from additional external sources, such as search engines and social networks. Amazon strongly rewards external traffic and gives you an impressive booster for organic position growth.
Focus
Recommended Providers
Portfolio
5 steps to building a fully functional marketing s
Each month, more than 215 million customers visit Amazon.com to find and purchase new products. Although Amazon is originally a retail store, it has now become something much bigger for customers. Customers rely on Amazon to browse product reviews, listen to podcasts and music, watch movies, stream video games and read their favorite books.
Customers listen to Amazon Music during their morning runs and commutes to work, count on Alexa to create shopping lists for dinner, and at the end of the day they relax by listening to the streaming Fire TV show.
As a result, Amazon Ads has the unique ability to create full-funnel marketing strategies that reach audiences throughout their daily lives.
At the same time, this broad coverage can make it difficult to understand where to start when building a full-funnel strategy, so we've split the process into 5 simple steps.
Beauty & Personal Care Case Unitix Study
Our customers are telling us their preferences themselves because it helps us offer them relevant products. The more data we have, the better we understand the needs of the audience.
Because of this, automatically setting up an advertising campaign is a bad solution for cosmetic products. In such niches you need flexibility and constant control, it is very important not to miss the point of purchase, understand the needs of customers and convert it all into good sales.
How did we get started?
1. We did a detailed analysis of the niche and developed a strategy, the ultimate goal of which was to get a Bestseller.
We began using sponsored product campaigns targeting branded keywords, which allowed us to attract customers at the buying stage at the bottom of the marketing funnel.
2. We did keyword analysis, which was related to contract product lines and products. We fully immersed ourselves in the process for us to understand our consumers, to build buying scenarios and decision-making processes. We took those individual words out into different campaigns for the sponsored products.
3. For a cosmetic brand the quality of the listing and photos is very important, we did all the necessary work. Recommended the best options for photos, improved the quality of texts, added keywords, expanded the semantics.
Launch of sales and taking leading positions
We thought through different goals, budgets, content, and advertising campaigns for each. This allowed us to attract more shoppers browsing for similar products.
In February 2019, their ad sales were about $212,000 with an average ACoS of 30.27%. By January 2020, their ad sales had grown to over $900,000 with an ACoS of 21%. Within a short period of time, advertising and organic sales began to increase while ACoS began to decline.
This not only increased sales but also raised the ranking of the best products in organic sales.
Unitix reached the target ACoS in a short period of time and has kept it for over a year.
Pet Supplies Case Unitix Study
Pet Supplies Case Unitix Study
The real case
Broad structures or exacts?
A product from the Pet Supplies niche was in the top - 1. Advertising structures were built mainly on broad match types. Unitix received the request from the client to move ads to more controlled structures.
This is the case when exacts are much more expensive for clients, and at the same time are less effective than broad match types.
Resolution
Since the product has been working for quite a long time, we assumed that the broad structures gathered enough statistics to transfer the main structures to exacts (with the help of search terms) and avoid additional expenses.
Right in the first stages of transitions, it became apparent that it was much more expensive to get traffic on exacts.
At the next stages, it became clear that the efficiency of the product (taking into account the conversion and bids on exact structures), not only wouldn’t be better, but it would fall, roughly by 50%.
So we decided to reverse the broad structures and work on the negatives in order to improve efficiency. And it was a successful strategy.
So, there is certainly a grain of truth in the fact that exact structures are more controllable and often work more efficiently. But every product is unique and requires a unique approach.
Kitchen and dining Case Unitix Study
Kitchen and dining Case Unitix Study
The real case
The advertising works well and makes the profit.
And then metrics begin to deteriorate for several days, although there were no changes in advertising campaigns.
How to come back to good indexes?
Resolution
Is very important for a specialist to supervise not only the performance of ads but keep an eye on listing in general.
So we analyzed the niche and the recent changes in the campaign manager and found no reasons that might've influenced the deterioration of metrics.
Also, seasonality couldn't be the reason, because the niche is in the middle of the high sales season. The only one parameter that has changed - the rating, which fell by 0.2 points.
ACoS increased from 33% to 55%, while the conversion rate decreased.
We analyzed the listing and noticed a new negative review.
Immediately contacted the buyer, and we were fortunate to agree that he would remove the review.
Sometimes the product manager is coping with these kinds of issues, but sometimes it can be missed by the product manager as well.
So keep an eye on listing in general!
Office Products Care Case Unitix Study
Office Products
This year we started working with a brand that sells in the Office Products niche.
Our client asked to help with PPC. He had already quickly developed a strong business on Amazon.
The brand's extremely long product list was greatly reduced, allowing them to focus on their most successful products and give them the advertising support that allowed them to truly thrive.
With hundreds of articles, our client couldn't organize it all. Different products were bundled into the same campaigns with all three types of matches: broad keywords, phrases, and exact matches. Because of this, her ad spending began to spiral out of control quickly, while her sales remained flat.
They didn't take advantage of many of Amazon's powerful ad types, such as sponsored brand advertising (SBA). Amazon SBA attracts customers when they actively shop on Amazon. They click on your brand logo and they're taken to your store or custom landing page.
Also, our client's own team overlooked product-targeted ads, which allowed them to customize the display of Amazon ads on other merchants' ASIN pages and in search results by category. You can refine your campaign by price range, star rating, etc.
Strategy
The key to a seller's approach is to create a customized plan for each client.
We immediately set to work to increase its sales and reduce ACoS, starting with the organization of the campaigns. We developed a structure for all products to get more control over the spending for each product group and eliminate unnecessary spending on advertising.
We analyzed listings and competitors to run the most relevant common keywords, phrases, and exact matches.
We used a combination of internal traffic coming from Amazon PPC and external traffic coming from Facebook.
After two months of hard work, sales have doubled from 100k/month to 200k/month, and ACoS has dropped from an average of 35% to 26%.
Baby product Case Unitix Study
Our client is a family-owned business from America, the parents of 3 girls and 1 boy. As active parents themselves, they were inspired by the idea of putting together high-quality children's outdoor products under one roof to serve the parenting community. In 2009, when their first daughter was 18 months old, the idea to produce their own branded products was born.
In 2020, our customers decided they wanted to sell on Amazon. Keep in mind that sellers of children's products face strong competition from well-known brands and Amazon's own brands. Successful products tend to rely heavily on branding to gain consumers' trust and reassure them that their children are in good hands.
For parents, one of their top priorities is to protect their baby and his comfort, which is why they go to Amazon in search of a solution.
To achieve the goal of increased profitability, our client will need not only an ACoS figure below 50% but also the ability to ensure keyword dominance. After all, child care is an incredibly specific niche, and only a few keywords can build or destroy a business.
Solution
After trying Amazon and failing to experiment, our clients turned to Unitix for help in developing a strong Amazon PPC strategy.
We recommended and implemented deep keyword research and optimization, increasing the number of ad types, using sponsored brand advertising, and testing dynamic bid assignment options to increase visibility, increase conversion rates and reduce ACoS.
Results
After becoming a Unitix partner, our partner was thrilled to see a significant increase in profitability due to a decrease in ACoS from 70% to 23% in the first few months of 2021. Organic rankings for recommended keywords and overall sales were also improved.
This meant that the owner did not have to stop releasing his product now, but he was now steadily increasing sales and increasing his income by thousands of dollars each month!
Clothing, Shoes & Jewelry Case Unitix Study
Our client is a brand whose collections reflect the latest fashion trends, combining classic design with original and trendy fashion offerings.
It is inspired by the multiculturalism of the great metropolises of Europe and America, as well as the everyday urban realities of Tokyo or Seoul.
Our impact:
Increase revenue within one business year by 90.89%
Able to increase weekly revenue by an average of 50%
Reduced ACoS (advertising cost of sales) by 30% across all campaigns.
Achieved an overall ACoS of 23%
Target
The Unitix task was to efficiently organize and monitor 10,000 articles with over 300 campaigns. Each had 5 product types, and each of those product types came in many forms. There could have been 400 different shirts sweatshirts and shoes at any time.
Strategy
Unitix solved this problem by creating separate portfolios for each clothing line to place all of their relevant targeted advertising campaigns. Then we revised our targeting and product separation strategy.
First, Unitix focused on the brand's sponsored product campaigns, analyzing existing keywords along with all available information and effectiveness metrics.
Our team then looked at the brand's top-selling products and researched related keywords to generate a list that was polished with Amazon brand analytics and our own software. Finally, we checked the relevance of the selected keywords for each product.
Results
The restructured and re-implemented PPC campaign strategy produced positive results. This means that we can redirect money from less active product types to get more sales without exceeding the pre-set budget. We were able to reduce ACoS by 30% across all campaigns and achieve an overall ACoS of 23%. In addition, we were able to increase weekly revenue by an average of 40%
Reviews
the project
Amazon PPC Advertising for Kitchen Goods Company
“Unitix is a very knowledgeable Amazon advertising specialist — they know what they do.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of Leeffood, a small kitchen goods brand that sells through Amazon.
What challenge were you trying to address with Unitix?
I had been having very few sales, so I wanted to increase them. I understood that I needed to partner with an agency that knew about Amazon PPC advertising, so I reached out to Unitix to help me grow my business.
What was the scope of their involvement?
First, Unitix collected information for me regarding my target audience on Amazon. Then, they created an advertisement structure for my products, which included many different Amazon advertising strategies. After that, they helped me bring leads to my listing, optimizing my Amazon positioning and advertising cost.
What is the team composition?
I worked directly with an account manager, who provided me with general support. He also connected me with the PPC specialist, who helped with traffic leads, and a team leader, who was responsible for the project overall. Additionally, I communicated with Unitix’s owner.
How did you come to work with Unitix?
Unitix was one of the first agencies I found when looking for a partner. They were very economical and had good-quality previous work, so I hired them.
How much have you invested with them?
I spent a little over $20,000, counting the ad spend. Their services cost around $300 per month.
What is the status of this engagement?
We started working together around June 2021, but we had to stop our collaboration in January 2022 because I ran out of stock on Amazon. Once I can restock, I’ll return to their services.
What evidence can you share that demonstrates the impact of the engagement?
I was totally satisfied with our collaboration due to their quality work and customer service. They helped me drive traffic to my products, increasing my sales. Once we restart our collaboration, I want to try new advertising strategies.
How did Unitix perform from a project management standpoint?
I didn’t have any delays or issues with Unitix because our engagement was very simple: I paid them, and they created advertising for my products. We had a meeting every two weeks, but I could also arrange other meetings with them when needed. Additionally, they provided me with weekly reports. For this, they used Google Data Studio’s dashboard, as well as Google Docs and Sheets.
What did you find most impressive about them?
Unitix is a very knowledgeable Amazon advertising specialist — they know what they do. They were very professional, and during our calls, they helped me understand PPC.
Are there any areas they could improve?
No.
Do you have any advice for potential customers?
Hear their advice. For us, following their advice was very important because it had an impact on our sales.
the project
Amazon PPC for Baby Products Company
"Unitix was good to work with."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the managing director at a baby products e-commerce company.
What challenge were you trying to address with Unitix?
We needed help with our PPC campaigns on Amazon.
What was the scope of their involvement?
Unitix managed our PPC efforts on Amazon. They implemented improvements on our product listings and provided advice for our specialists.
What is the team composition?
We worked with Alex (CEO), an account manager, and a PPC team leader.
How did you come to work with Unitix?
They were referred to us. After our initial conversation, we found that they had broad experience in digital marketing, so we decided to work with them.
How much have you invested with them?
We spent up to $10,000.
What is the status of this engagement?
Our engagement lasted from December 2020–November 2021.
What evidence can you share that demonstrates the impact of the engagement?
Our sales increased by 20%–25%, and we also lowered our ad expenses.
How did Unitix perform from a project management standpoint?
Unitix was outstanding at project management. Their account manager was always in touch with us.
What did you find most impressive about them?
Unitix was good to work with. I was impressed with their communication skills.
Are there any areas they could improve?
I can’t think of anything. Our collaboration had been good.
the project
PPC Management for FMCG Company
"They can scale far quicker than we can internally. They’ve overachieved our target metrics."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Ecommerce Product Manager on a FMCG conpany
For what projects/services did your company hire Unitix, and what were your goals?
We wanted to grow our products’ presence on Amazon. We were looking for someone to help us with paid ads.
How did you select this vendor and what were the deciding factors?
Earlier I worked with them on my product on Amazon
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
We wanted to create brand awareness and conversion for our business through Facebook, Google, and Amazon.
How many people from the vendor's team worked with you, and what were their positions?
Appointed a responsible manager who monitors the results of the work, PPC specialist, and on important issues of the general director
Can you share any measurable outcomes of the project or general feedback about the deliverables?
They helped us increase our Amazon’s ROI; we were at 5x ROI, and we’re now at 18.5x ROI. On the Google side, we went from 10x ROI to 15x ROI — these numbers are quite an improvement.
Describe their project management style, including communication tools and timeliness.
To communicate, we do Zoom meetings every two weeks. We also use emails every day, especially if we have updates or if they need anything from us. Our team can simply send them an email and they reply within an hour.
What did you find most impressive or unique about this company?
They can scale far quicker than we can internally. They’ve overachieved our target metrics. Unitix has exceeded our expectations on project management. Before we’ve started the project, they’ve been very realistic about what the improvements will look like.
Are there any areas for improvement or something they could have done differently?
Not at the moment. Unitix has made every aspect of our relationship easy. We are excited to see how the team manages ads throughout the holiday season.
the project
PPC Services for Medical Device Manufacturing Company
"Unitix has always been attentive and patient to us. They worry about our results just like our own employees would."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am CMO in the company which produce medical devices
For what projects/services did your company hire Unitix, and what were your goals?
We started working for Amazon with the products which we produce (healthcare products). We were needed PPC advertising specialists who would be able to organize everything correctly on the day of starting work.
How did you select this vendor and what were the deciding factors?
We researched all agencies that operate in Ukraine, learned the cost and wholesale of work. We were approached by Unitix for these parameters.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Audit of our product. Product niche audit. Reconciliation of goals. Beginning of work. Start of advertising campaigns. After two weeks, a meeting on the results of work Optimization of work.
How many people from the vendor's team worked with you, and what were their positions?
- Head of the agency.
- Account manager.
- PPC specialist
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We launched 2 patient care products. Our goal was to start selling products to the top 100 sellers in 3 months. We were able to achieve this
Describe their project management style, including communication tools and timeliness.
The team works very well. We always communicate online, through instant messengers, this allows us not to be distracted from other projects. We meet by zoom, which is also convenient during quarantine. Every 2 weeks we had a meeting on the results of the work, this format suits me.
What did you find most impressive or unique about this company?
I like the team's involvement in the project. This is our first time working with Amazon and we had a lot of questions and concerns. Unitix has always been attentive and patient to us. They worry about our results just like our own employees would.
Are there any areas for improvement or something they could have done differently?
Automation of some processes is possible
the project
PPC Services for Pet Supplies Company
"The team Unitix has extraordinary expertise in PPC and other Amazon-based concerns."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am CEO on Pet Supplies Products Company at Amazon
For what projects/services did your company hire Unitix, and what were your goals?
Unitix has provided PPC services for a dog products company. The team is tasked with creating ad campaigns to promote the client's business products at Amazon.
How did you select this vendor and what were the deciding factors?
We analyzed the agencies. Unitix seemed to us to be very competent and knowledgeable PPP direction in our niche
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
The brand’s goal was to reach sales growth while maintaining its existing Amazon Advertising budget. Unitix started with a search for opportunities to grow profits. As a result, Unitix was able to identify the most relevant keywords associated with the company’s products. Once we made the necessary changes to retail readiness, we started running Advertising sponsored campaign ads.
Improving the efficiency of bid adjustments and utilizing the search query and campaign performance reports, we performed manual optimization on a weekly basis. To maintain steady ROAS, we deployed Sponsored Products campaigns focused on top-converting keywords. By leveraging Sponsored Brands campaigns, we promoted new and prioritized products.
These Sponsored Brand campaigns were created to contribute to the goal of increased awareness. With their help, we created an excellent opportunity to differentiate the brand’s offering while ensuring that customers shopped for the products that match their pets’ needs.
How many people from the vendor's team worked with you, and what were their positions?
Unitix appointed a manager account who kept in touch with us and the PPC specialist's
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The team Unitix has extraordinary expertise in PPC and other Amazon-based concerns. The work they did for me has helped increase sales and profit by keeping my ad spending in check. Their work is very detailed and flawless.
Describe their project management style, including communication tools and timeliness.
Project meeting every 2 weeks. Report once a week. Very convenient, the manager is always in touch
What did you find most impressive or unique about this company?
Very knowledgeable, great communicator and true partner in the process. We look forward to working together in the future!
Are there any areas for improvement or something they could have done differently?
It is difficult to answer everything was fine in our project
the project
Amazon PPC for Sportswear Company
"It seems to me that Unitix is very involved in the project."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a brand manager and sales director of my own sportswear company.
For what projects/services did your company hire Unitix, and what were your goals?
Setting up PPС advertising for my brand on Amazon
How did you select this vendor and what were the deciding factors?
Unitix was recommended to me by the Amazon seller community
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our cooperation began with a meeting, then we audited my companies, we signed the terms of work and set goals
How many people from the vendor's team worked with you, and what were their positions?
Account manager, PPC specialist and head of the agency
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Team Unitix are very knowledgeable and experienced with Amazon PPC. They are incredibly meticulous and helpful in helping us launch our product successfully. They are also very knowledgeable in resolving issues we were facing on Amazon, and we are very pleased with his work; our ACOS was kept way below our target. There couldn't be a better company for the job.
Describe their project management style, including communication tools and timeliness.
We had an online meeting every 2 weeks, I will also receive a progress report and we discuss product plans
What did you find most impressive or unique about this company?
It seems to me that Unitix is very involved in the project, worried about the results. They always follow my goods, I'm happy about that.
Are there any areas for improvement or something they could have done differently?
I'd like to receive more email updates on what's happening on Amazon
Unitix’s quality work improved the client’s product visibility and increased their sales. The team was communicative and informative, and their project management was on point. They also demonstrated to be very professional and knowledgeable regarding Amazon advertising.