Gatorworks

BACKGROUND

Please describe your company and position.

I am the Sales Director of 360 Catering Company

Describe what your company does in a single sentence.

We cater any type of event that needs food including weddings, reunions, birthdays, corporate events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gatorworks to accomplish?

• Make our website look great
• Gain traction to our website
• Assist us in learning how to handle the website on our own in the long run

SOLUTION

How did you find Gatorworks?

• Online Search
• Other

Why did you select Gatorworks over others?

• High ratings
• Close to my geographic location
• Company values aligned

How many teammates from Gatorworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gatorworks created us a new website from stratch. They worked with us along the way getting our input on what we were looking for and made it happen.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We saw all of the work Gatorworks has done with other businesses and were very impressed. 
• They taught us how what they do will help us find new clients. 
• They taught us how to attract people to your website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Gatorworks went above and beyond in every category. 
• They were always on time.
• They were very professional.
• They were always ready to assist in any questions we had or anything we needed. 
• We were very impressed with everything on this project.

What was your primary form of communication with Gatorworks?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• The most impressive and unique thing about this company is how they treat their clients. They treated us like family through out and made the process very enjoyable. 
• Audrey was great help and always was very quick with responses.

Are there any areas for improvement or something Gatorworks could have done differently?

There is nothing i can name for improvements. As stated before, they were above and beyond with service.

BACKGROUND

Please describe your company and position.

I am a Department Manager of Jim's Firearms

Describe what your company does in a single sentence.

Large firearms retailer with both physical locations and E-Commerce marketplaces. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gatorworks to accomplish?

• Expand customer base
• Develop digital marketing strategies
• Web design

SOLUTION

How did you find Gatorworks?

Online Search

Why did you select Gatorworks over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from Gatorworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been using GatorWorks in a variety of capacities for years. From the start of a project at brand creation to the development of marketing campaigns, and the SEO strategy to ensure E-Commerce success, GatorWorks helps us with everything. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A few measurable outcomes from the project that demonstrate progress or success are increased website engagement/traffic, increased revenue on the website, and new digital marketing for an old company image. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GatorWorks has always delivered items on time and usually offers additional information to help our business. Our company is confident that when any issues arise, we can rely on GatorWorks to help us handle them quickly and effectively. 

What was your primary form of communication with Gatorworks?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

After years of managing business strategies with various international E-commerce corporations, GatorWorks consistently offers better services while being located locally. We can rely on them to do their best, and we physically meet them in person to collaborate if necessary. 

Are there any areas for improvement or something Gatorworks could have done differently?

GatorWorks does not have any significant faults in its services. 

BACKGROUND

Please describe your company and position.

I am the Owner/Principal of Leverage3 Marketing Group

Describe what your company does in a single sentence.

Leverage3 Marketing Group is a full-service advertising agency and marketing firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gatorworks to accomplish?

• Build out a new website for multiple customers.

SOLUTION

How did you find Gatorworks?

Client

Why did you select Gatorworks over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Gatorworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gatorworks built out a new website refresh project for two of our customers including design with multiple application integrations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Biggest measurable outcomes for this project included executing innovative design techniques, functionality for acquisition efforts, and projected timelines given current advertising activity in the market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gatorworks always delivers a high-end product that meets the timeline goals for the customer. They are very responsive which is critical to the efficiency of a project and working in teams.

What was your primary form of communication with Gatorworks?

In-Person Meeting

What did you find most impressive or unique about this company?

I think the most impressive thing about Gatorworks is that they have a culture of positivity that runs through the organization from leadership all the way to interns. They are focused on perfecting their craft but also very good with listening to customer needs. They find ways to take a client direction and make it better than what the client had in mind.

Are there any areas for improvement or something Gatorworks could have done differently?

I think they are very solid all the way around. Both projects went very smooth with no surprises.

BACKGROUND

Please describe your company and position.

I am the CMO of Sparkhound

Describe what your company does in a single sentence.

Sparkhound’s story is defined by our clients. For 23+ years, we’ve helped clients turn challenges into opportunities by redefining how companies use technology to solve business problems. We’ve assembled a top-quality team of analysts, developers, strategists, and technologists who thrive on creating value. Our clients’ goals and desired outcomes drive us to deliver impactful digital solutions. And, we take great pride in the success of our clients. Be a part of our story.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gatorworks to accomplish?

• Lead Generation
• SEO
• SEM

SOLUTION

How did you find Gatorworks?

Referral

Why did you select Gatorworks over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Gatorworks’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gatorworks has supported Sparkhound with all digital marketing efforts resulting in a better organic ranking (including national recognition in specific terms). They have also kept all of our paid advertising and marketing strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased SEO Ranking. Higher quality leads. Better digital client experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is amazing. They're highly collaborative, easy to communicate with, and proactive in finding solutions.

What was your primary form of communication with Gatorworks?

Virtual Meeting

What did you find most impressive or unique about this company?

Their willingness to try new things and go above and beyond to provide value.

Are there any areas for improvement or something Gatorworks could have done differently?

Slight improvement in SEM Strategy, generating better call-in leads.

BACKGROUND

Please describe your company and your position there.

I'm the owner of Gov't Taco, a mid-city Baton Rouge taco shop. I'm also a culinary ambassador, media personality and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gatorworks, and what were your goals?

We brought on Gatorworks to build a new website for our restaurant as we transitioned from a booth in a food hall to our own stand-alone location. We needed this website to be more interactive and robust, with dynamic content and the ability to route people to online ordering.

SOLUTION

How did you select this vendor and what were the deciding factors?

Gatorworks presented an excellent vision for the website, with a knowledge for the industry and a passion for our product. They understood our target demographic and applied creative liberties to make the user experience much more appealing.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had multiple meetings with the Gatorworks team for them to be able to get a feel for our tone and branding. They helped discover website elements that were common among restaurants with similar service models. Once they started construction of the website, their team was very communicative about assets they needed to deliver the final product.

How many people from the vendor's team worked with you, and what were their positions?

We had a project manager as well as multiple people up the food chain and from the design team involved with the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been super happy with the website and with continued updates made to the site. We know for sure that it drives traffic to our online orders, catering, and more.

Describe their project management style, including communication tools and timeliness.

Everything was seamless from communication to delivery.

What did you find most impressive or unique about this company?

Gatorworks delivered everything they promised. The communication and the way they felt like part of our team was perhaps the most impressive. It was like having a web team in-house.

Are there any areas for improvement or something they could have done differently?

Any edits to copy or tone or branding were handled quickly.

BACKGROUND

Please describe your company and your position there.

Guaranty Media is a locally owned and operated Media group based in Louisiana. We own 5 radio stations, a Podcast Network, and a variety of social media properties and YouTube channels. I am the "Digital Content Director", in charge of all digital media for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gatorworks, and what were your goals?

We hired Gatorworks to produce a website that coincided with us launching a "Podcast Network", as well as a slate of shows. Gatorworks did everything from Branding, to graphic design for individual shows, to development of a state-of-the-art website to showcase our new content.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have a great relationship with Gatorworks, and they're well-known in town as one of the premiere agencies in this region. Besides their excellent eye for design aesthetic, their expertise in optimizing properties for digital marketing campaigns really attracted us to the relationship.

They combine style with true design insight on a holistic level. Content that supports Search Engine Optimization, a clear user-experience that funnels potential customers to the end goal, and a detailed production pipeline were the deciding factors in us collaborating with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Gatorworks helped us develop the Guaranty Podcast Network platform from the ground up. They began with a Logo/Branding design process where they created multiple options in an attempt to capture our voice through visual elements. This involved multiple meetings, a presentation from their design team, and hand-in-hand collaboration with our team.

During that process, they also designed several individual show assets including Podcast cards, YouTube banners, social media graphics, sales materials, and more. Once Brand Standards were finalized, they began developing a site that fully integrated our RSS host so that listeners could discover content through our platform in addition to more traditional Podcast players. They did a deep dive into the business to understand our goals and methodology, and incorporated that into the design and user experience.

Once the site's design was finalized, they did an SEO evaluation and helped oversee the launch. They also continued troubleshooting and held our hands throughout the launch process.

How many people from the vendor's team worked with you, and what were their positions?

• Lindsey - Vice President of Operations
• Trent - Vice President of Digital Marketing
• Cody - Senior Design Lead
• Tucker - Senior Development Lead

Additionally, their entire process is collaborative and I'm certain there were more designers, developers, and more that contributed.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project has been a success so far. We've launched over 20 shows within the past year, sold a slate of production services, and are making an investment to continue growing the business this year.

Describe their project management style, including communication tools and timeliness.

Their project management pipeline is incredibly thorough. Lindsey has implemented a detailed pipeline where every task is assigned and trackable to their team, and was in constant communication about the status of the project.

What did you find most impressive or unique about this company?

Their team truly cares about getting to know the project. They really see clients more as "partners" than just customers. They asked detailed questions about our business goals and let it inform design choices.

Are there any areas for improvement or something they could have done differently?

We were truly thrilled with how the entire process went. It may sound like a copout, but we've truly been so completely impressed that we happily recommend them to our own clients any time they have a design/digital marketing need.

BACKGROUND

Introduce your business and what you do there.

I’m the VP for a communications and research consulting firm called Whiteboard Advisors. We mainly cater to the education industry, and I specifically oversee our K-12 communications practices and marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gatorworks?

We have a website that’s about six or seven years old, and it no longer meets our business needs. Hence, we hired them to build a new website that would meet our current and future needs for the next several years.

SOLUTION

What was the scope of their involvement?

To start off the project, we did a discovery phase, during which Gatorworks learned more about our current challenges with our website and talked to various members of our team to understand the services that we provide and who our typical customers are.

After that, they went on with the development process, putting together a creative brief before proceeding with the wireframing and design stage. Their team also did some light branding work by handling the visual elements, including the color scheme, font choices, and font guidelines.

The website is already finished, and they are currently providing maintenance support for us.

What is the team composition?

I mainly work with three people from their team: Lindsey (VP of Operations), Jordan (Senior Graphic Designer), and Tucker (Senior Development Lead).

How did you come to work with Gatorworks?

We considered five other firms for this project, but we selected Gatorworks because I had worked with them several years ago, which was a good experience.

How much have you invested with them?

We’ve spent about $40,000. 

What is the status of this engagement?

We started working together in July 2021, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received a lot of positive feedback from our clients and partners on our new website. We’ve also seen an increase in site traffic and in the number of people signing up for our product newsletters and reaching out via our contact form.

How did Gatorworks perform from a project management standpoint?

Their project management is great. They’re always in touch with us, and we’ve never had to wait to hear back from them. We do check-in meetings via Zoom and exchange emails in between.

What did you find most impressive about them?

They’re really good at understanding our needs, responding to our feedback, and being patient with us through the process.

Are there any areas they could improve on?

No, they’ve done a great job.

Do you have any advice for potential customers?

Make sure that you are a good client and get everything they need for your project; a good relationship goes both ways.

BACKGROUND

Please describe your company and your position there.

I am the CIO of Acadiana Management Group, a post-acute healthcare system based out of Lafayette, LA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gatorworks?

After a terrible experience with another vendor, we hired Gatorworks to completely revamp our website design and optimize our web presence to help patients learn more about us and find us easier.

SOLUTION

How did you select this vendor and what were the deciding factors?

I wanted to find a vendor that was local to Louisiana with great resources in all key areas (design, content, development, marketing, etc.) We chose Gatorworks based upon their impressive portfolio, competitive pricing, professionalism, and flexible approach.

Describe the project in detail and walk through the stages of the project.

The project entailed a complete overhaul on a new WordPress instance, carrying over content that could be salvaged from our previous site. The project started with a few discovery and design sessions, at which point Gatorworks took the ball and ran with it. They designed a site which far exceeded our expectations, with minimal input required, and very few changes requested after the initial drafts.

How many resources from the vendor's team worked with you, and what were their positions?

I'm not 100% sure since most of the work was done behind the scenes, but I would estimate 4-5.

• A project manager
• a systems administrator
• a couple designers
• a couple developers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Very polished, easy to use website, on both desktop and mobile. Our employees are proud to send people to our website, since it is now an accurate representation of our organization. Since our site went live, our site traffic and volume of people that interact with us through the website has exploded, FAR exceeding our expectations.

How effective was the workflow between your team and theirs?

Amazing communication and coordination, even during the height of the pandemic.

What did you find most impressive or unique about this company?

Their exceptional resource capabilities and customer service are second to none.

Are there any areas for improvement or something they could have done differently?

Literally nothing - I cannot say enough good things about Gatorworks. We've since contacted them for other services and they've knocked it out of the park every time.

BACKGROUND

Please describe your company and your position there.

I'm the Communications Director of an online public charter school. I coordinate public relations, marketing, and the website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gatorworks, and what were your goals?

Our website was clunky and did not allow for SEO and other business values, which are vital in our recruitment of new students to the school.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched other websites for a particular look and feel and contacted various web developers. We settled on Gatorworks because it is local and is easy to reach to respond to our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We met and discussed how our school operates. From that, their developers fashioned a wireframe. We tweaked it some and the build-out began. WordPress is easy to use and there is also a chatbox feature used by our enrollment department to answer questions.

How many people from the vendor's team worked with you, and what were their positions?

We had a team comprised of a project manager and a web developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw a significant increase in traffic due to the SEO feature and the ease of navigation of our website. Because of that, we meet enrollment goals each semester.

Describe their project management style, including communication tools and timeliness.

Gatorworks kept us up to date on the progress, primarily by email and phone. The project manager and developer were easy to work with and took questions and suggestions for changes in stride.

What did you find most impressive or unique about this company?

They gave me instructions on WordPress since I had not worked with it previously. Gatorworks seemed eager to please. If I had an issue, I could simply pop in or have them troubleshoot over the phone.

Are there any areas for improvement or something they could have done differently?

I want more contact from the company. A check-in would give me a feeling of better customer service.