Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Searchbloom has worked collaboratively with the client coming up with initial images and concepts. The team was very receptive to feedback, which was good for me since I've always hated being the middleman in these situations.
In the case of our second client, Searchbloom is about 90% done with the e-commerce site. They've created completely new photoshoots and added video as well as new content. It's been a collaborative effort, which can be a sensitive subject for creative work. The CEO can have strong opinions, which can differ from the option favored by the agency. People can be rubbed the wrong way in these cases, but Searchbloom was very receptive to clients.
We're helping our initial client establish a conversion funnel. The campaign launch was delayed due to creative assets on the advertising side, so the data is still completely new. The client was ecstatic after first seeing organic conversions come through a lead generation page. After paying a few hundred dollars per lead, getting them for free sent the client through the roof.
How did Searchbloom perform from a project management standpoint?
Having a collaborative approach and not being too set on a specific direction, offering ideas and working with the client on creating a look and feel which pleases everyone, has been crucial.
What did you find most impressive about Searchbloom?
Developers are typically experts in their space, but they don't realize that their clients are typically experts in their own fields. I've seen different creative shops assume that they knew more about the client's business than they did, which made their offerings be very rigid. Searchbloom has been great at establishing a collaborative effort, working in partnership with the client, as opposed to treating them like the next piece of business coming through the door.
Are there any areas Searchbloom could improve?
Based on what we've worked on with Searchbloom so far, no. We've set deadlines, which were all met. We've also requested changes which added to the scope of work, and it's been seamless. In many cases, this probably ate into Searchbloom's profits.
What tips or recommendations could you share that might increase the likelihood of success with Searchbloom?
Be proactive and responsive. Online advertising demands working fast, so clients shouldn't let ideas become stale. Even if there isn't a clear notion of what needs to be accomplished, clients should use Searchbloom's expertise in order to devise a strategy and take care of things in a timely manner. Be prepared to answer questions and have information at hand in a timely fashion.