Searchbloom

Please describe your company and your position there.

I worked for a consumer products company that wanted to compete in search results against companies like Apple, Samsung, and other big-time retail players. My role was to ensure we ranked and to meet all e-commerce revenue goals for three websites.

For what projects/services did your company hire Searchbloom?

We needed SEO, PPC and outreach work.

What were your goals for this project?

We mainly wanted to improve our search engine results pages (SERP) rankings and increase the number of new customers at a low cost per acquisition.

How did you select this vendor?

Searchbloom was already a vendor before I was brought on to the project, so I didn't have the chance to vet out the process. I believe they showed up as the top SEO agency in Utah.

Describe the project in detail.

My role was to be connected and meet with Cody (Founder, Searchbloom) to align our thoughts with what we had to do to grow the business. They would tell us to increase our spend in certain areas as well as identify content opportunities to improve our search rankings. They also helped us lift the penalties we were experiencing on some websites.

One of Searchbloom’s experts handled PPC, and does a great job of providing weekly reports detailing where we are at and where we are trending. The SEO efforts are more strategic in the sense that we decided which keywords we were targeting and how we would attack the big players in the market.

What was the team composition?

I managed the day-to-day operations and our director of e-commerce was also involved to make most decisions. Our team size never changed.

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Cody and his team delivered multiple metrics including all general PPC data and allowed us to tap into tools to see our current rankings. They managed a lot for us including Google Tag Manager, and RankRanger, and allowed us to gain insights with products like SEMRush and Ahrefs.

How did the Searchbloom perform from a project management standpoint?

Searchbloom is pretty hands on. They actually wanted to take on more work but we were limited by our internal security requirements. Personally, I would’ve trusted them to get the job done on the technical side of things because they could scale quickly. However, they have a team of developers on hand to help us.

What impresses you about the Searchbloom?

Searchbloom can do it all, all you have to do is ask and they’re on it.

Are there any areas for improvement?

They didn’t have anyone managing programmatic ads, but sometimes, when a company diversifies, they lose quality performance. It was an area that we had to outsource to a different agency, so it all worked out. However, knowing them and their expertise, it would’ve been nice to have an ad expert from their side.

Introduce your business and what you do there.

I’m the owner and manager of wh Law.

What challenge were you trying to address with Searchbloom?

We had an existing site, and it was doing alright in terms of search, but I wanted it to grow more.

What was the scope of their involvement?

We hired them for SEO, PPC, and a website rebuild to improve SEO. We had a lot of discussions about keywords. I explained our language, and they helped identify other words as well.

They developed our new site from scratch on WordPress.

What is the team composition?

Alex (Senior Analyst) works on SEO, Matt (Team Lead) works on PPC, Payal (Director) works on development.

How did you come to work with Searchbloom?

I was listening to a legal podcast and Searchbloom had an ad.

How much have you invested with them?

We’ve spent about $75,000.

What is the status of this engagement?

We started working together around April 2019 and our work is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

 Our PPC conversion rates beat industry averages by twofold. Our traffic and impressions has increased while our bounce rate has gone down. The new site looks much better than the old site, it’s more functional, and overall, it’s been positive across the board.

How did Searchbloom perform from a project management standpoint?

I receive subscriber reports, SEO reports, Google My Business data, data from Ahrefs. Then I receive a PPC report that includes spend and conversions.

They’re every open; there was plenty of communication. We use GoToMeeting, and we email back and forth.

What did you find most impressive about them?

They’re easy to work with and they’re effective.

Are there any areas they could improve?

Nothing stands out in my mind.

Introduce your business and what you do there.

I'm the owner of a digital marketing agency. We specialize in Google Ads management, and we offer other digital marketing services, such as SEO.

What challenge were you trying to address with Searchbloom?

The need was SEO. We wanted a good resource to help out with some of the aspects of our strategy.

What was the scope of their involvement?

We go to them when we need different posts created, from higher-domain authorities. If we need a really good backlink created, we’ll go to Searchbloom, so that we can get the proper content created on the right websites, and link that back to our client. We deal with SEO on our end, so we track all analytics in-house.

What is the team composition?

I talk to Cody (Founder, Searchbloom), but I’m not sure whom we’re dealing with when it comes to fulfillment.

How did you come to work with Searchbloom?

I’d known their owner for quite a few years, and we remained in contact.

How much have you invested with them?

Our monthly fee depends on the project we're currently working on; the work is as-needed, rather than on a retainer basis. Over the last three years, we’ve spent between $50,000–$100,000.

What is the status of this engagement?

We started working with them in July 2015, and the collaboration is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They do a great job—we’ve been able to correlate their efforts to results. There are still a lot of assumptions because they don’t do all the SEO work, but only one arm. There’s a combination of several things taking place, so it’s difficult to actually put a metric on a project or account.

However, their work has been very consistent, and their turnaround time is always within their estimates. They’re reliable in terms of the domain authority we’re looking for. Their work is dependable, quick, and high quality.

How did Searchbloom perform from a project management standpoint?

We have a simple process, without too many back-and-forths. We basically let them know our need and they do it. We’ve setup a spreadsheet for all our orders, so we can tie each one to its results. The communication is great, and there are no issues.

What did you find most impressive about them?

The relationship they have with their publishers is impressive, as is their ability to get content on high-ranking websites.

Are there any areas they could improve?

Not from my perspective. The experience we’ve had has been great.

Do you have any advice for future clients of theirs?

I’ve been happy with how everything’s gone, and there haven’t been any real problems. Everybody wants a lower price, but, aside from that, the work they provide is great.

Introduce your business and what you do there.

I’m the advertising director for a locally-based pest control company. We have 18 branches that are locally-owned and operated in different markets across the country.

What challenge were you trying to address with Searchbloom?

We wanted to capture the online demand for pest control. We needed to make sure that we show up when people search to hire a pest control company.

What was the scope of their involvement?

Searchbloom provides SEO and PPC services to ensure we show up in the Google My Business section. I give them information about the different products and services we offer that are unique to each branch. They make sure we show up organically and via paid search to cover the search results page as much as possible. They create campaigns with both negative keywords and targeted keywords. They mostly use Google Analytics and AdWords.

What is the team composition?

I worked exclusively with Cody (founder, Searchbloom) for two years. For the last six months, I’ve worked with Sam (SEO analyst, Searchbloom).

How did you come to work with Searchbloom?

I'd worked with them in the past at other companies.

How much have you invested with them?

The amount we spend varies from branch to branch. The monthly fee for paid search is 15% or $750, whichever is greater. That doesn’t include the ad spend. Each branch also spends money on SEO, which ranges from $1,000–$3,000 per month.

What is the status of this engagement?

We started working together in November 2016 and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

I can't give statistics right now, but I can say that we finally have an online lead funnel that's working for us. All of our branches are generating sales and income from the combination of SEO and PPC efforts. Searchbloom has done a good job of building our Google My Business rankings. Almost all the branches are in the top search position for keywords such as “pest control” or “pest control near me.”

How did Searchbloom perform from a project management standpoint?

They’re extremely responsive. I don't typically have to have an appointment to speak with them. I can just call and reach someone. There's been times where I've had to speak to them after business hours or on the weekends and they make themselves available. I prefer to talk on the phone rather than email and they've adapted without complaining.

What did you find most impressive about them?

They do a great job creating custom campaigns. Searchbloom customizes their strategies on what fits us best. They really look at us as individuals. They know what works for us and what we prefer, and they work with us in that way.

Are there any areas they could improve?

Their reporting could be better. What they're reporting is good but not great. It takes a lot of time for them to do, and then doesn't have the substance to make it really valuable. I want them to be able to tell me: “Because of this report, we have these actionable items.”

Do you have any advice for potential customers?

Be very frank with them. They don't have a thin skin. I've had some struggles in the past but we stuck with them because they responded quickly. Be very open and honest with them and they will responded well.

Introduce your business and what you do there.

I’m a sales manager for MegaStir Technologies, a subsidiary of a large oil and gas company. We’re a small organization focusing on friction stir welding, which is a relatively new technology.

As part of a massive organization, we have to follow their line, which is a challenge. We depend on overhead services such as HR, safety, legal, and marketing in addition to other organizations’ support within the network.

What challenge were you trying to address with Searchbloom?

We weren’t generating the revenue nor the exposure that we needed. We didn’t feel the value, the hits, nor the traffic, so we wanted help with SEO and content marketing.

Manufacturers in the industry are aggressively adopting our technology because it provides superior performance to conventional processes. We needed to get this word out to customers, to help inform their mentality.

What was the scope of their involvement?

There were certain criteria we had to meet when it came to the hosting. Searchbloom helped us get us on the host site, provided content to the hosting source, and generally helped us navigate that process.

They helped us to create content, beginning by visiting our shop. We showed them what we do so they could get a feel for who we are. They provided a template that I filled out and gave them a couple of references. We exchanged that document back and forth, and then they published sections over time until we had a full webpage.

They also take care of our Google Analytics. We initially sat down every couple of weeks, though now we have a monthly review.

What is the team composition?

We’ve worked with around five members of their team. Each person’s core competency added value to the exchange. We had a day-to-day manager that got us through the process, and then the project was turned over to the SEO person.

How did you come to work with Searchbloom?

We searched for someone who could help us in the industry. We requested quotes from several suppliers and evaluated them, while our corporate headquarters also provided us with some names. Searchbloom came highly recommended and responded well to us.

What is the status of this engagement?

We began working together in September 2017 and have an ongoing relationship.

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in traffic due to their SEO work.

How did Searchbloom perform from a project management standpoint?

Their project management has been great. They’ve been available to meet the timelines, and while the project wasn’t delivered on time, that was only because of us. It took us longer than expected to put the copy and content together. They were very patient with us.

What did you find most impressive about them?

They were very accommodating in helping us put the website together. Their strength is with SEO and gaining visibility for us and making us relevant in the marketplace. They helped us achieve what we needed to get us where we wanted to be.

Alex (SEO Analyst), keeps us current, in terms of content. It all goes back to Google Analytics: they look at trends and search words in order to build them into our blogs.

Are there any areas they could improve?

I appreciate the people I work with. They’re always accommodating and have gone above and beyond. There were things that really weren’t within the scope of their work, and they were more than willing to make modifications and updates without additional billing.

The only thing I would have liked, which wasn’t their responsibility, was some graphics and development on the website side. They did provide some content, such as welding images, as a courtesy.

Do you have any advice for potential customers?

Because of their acquired knowledge base, if they have a customer that’s similar to us, they would be able to represent them very well. They had to learn a whole new industry and build up their understanding of who we were and what we were trying to accomplish.

Introduce your business and what you do there.

I own Gilmans Kitchens + Baths, a retail store.

What challenge were you trying to address with Searchbloom?

We hired Searchbloom to improve our SEO and website.

What was the scope of their involvement?

The project focused on raising customer traffic and awareness. Services include keyword research, PPC, Google Ads, and web development. Searchbloom also does Google Analytics, which they compare to other metrics.

What is the team composition?

Cody (Principal, Searchbloom) is our main point of contact. We’ve also worked with multiple account managers.

How did you come to work with Searchbloom?

We received a referral from another company.

What is the status of this engagement?

We started working together in May 2015 and the partnership is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They’ve increased our total views, conversions, and page counts.

How did Searchbloom perform from a project management standpoint?

We’ve had a great experience with the team. We communicate via email, although Searchbloom did the initial presentation in person.

What did you find most impressive about them?

The team excels at problem-solving. I forward new issues—whether internal or from another vendor—to Searchbloom. They decide if certain opportunities or ideas are worthwhile, and then figure out how to make them work.

Are there any areas they could improve?

No, we’re happy with Searchbloom.

Introduce your business and what you do there.

I'm the owner of Crave Media, an online advertising agency.

What challenge were you trying to address with Searchbloom?

We engaged Searchbloom to help provide backlinking services for our clients.

What was the scope of their involvement?

Searchbloom provides backlinks for our clients based on keywords with ranking momentum. We generally send them the client's website and the exact anchor text we want the link to go to. Their editorial team then works to place content, reaching out where most appropriate.

What is the team composition?

I work directly with the vice president of operations, who delegates some of the work to the rest of his team. I'll also occasionally work with the CEO.

How did you come to work with Searchbloom?

In addition to being local, we heard good reviews from their previous clients nearby. After working with them on a few projects, we knew we didn't need to look anywhere else.

How much have you invested with them?

We spend between $1,500–$2,000 per month.

What is the status of this engagement?

We've been working with them since March 2016 and the relationship is ongoing. We generally reach out to them once or twice a month.

What evidence can you share that demonstrates the impact of the engagement?

Searchbloom consistently improves organic search rankings by 2–3 spots and meets domain authority goals of at least 40. They pretty much always guarantee positive momentum.

How did Searchbloom perform from a project management standpoint?

Whenever I send a backlink request to their team, they usually respond within a couple hours. I know I can trust them to get the work done without having to micromanage them or follow up.

What did you find most impressive about them?

They guarantee solid backlinks for any keyword I give them; it's great to be able to reliably offer that service to our clients. We can always get them a backlink within 30 days without fail, which is enormously valuable from an agency-client relationship standpoint.

Are there any areas they could improve?

I'm not sure if it's possible, but when I initiate a backlink it would be helpful to know where it's going to be published beforehand.

Introduce your business and what you do there.

I’m the new owner of a machine tool business that has been around for over 28 years.

What challenge were you trying to address with Searchbloom?

A fresh and up-to-date website is key to business progression, so I wanted to build a new one. We wanted to put our product at the top of search results, but our existing site was not working well, based on Google’s standards. It didn’t even have a shopping cart.

What was the scope of their involvement?

They reviewed the existing site and the content that it provided to our customers. Our goal was to update the look, so they added new pictures of our main product and its components, including PDF copies of exploded-view drawings and wire diagrams. They also added a shopping cart functionality. Our benchmark was the HAAS machine tool website, which has a bold color scheme.

What is the team dynamic?

Payal Sinha [Development Project Manager, Searchbloom] was my go-to person for information and content workflow. I worked with Oscar Mineros on technical server issues while Ryan O'Neal [Senior Marketing Manager, Searchbloom] and Michael Steenson [Partner, Searchbloom] played major roles in the production of the website. They were a fantastic team.

How did you come to work with Searchbloom?

I met Cody Jensen [CEO, Searchbloom] a few years ago, when I was involved in another industry. I was impressed by his presentation about the way Google and other search engines look at aspects of a website, such as the content and external links. I held on to his business card, knowing one day I could further my business with his experience and understanding of the web.

How much have you invested with them?

We spent less than $10,000 on this project.

What is the status of this engagement?

They worked on our website from March to September 2017.

What evidence can you share that demonstrates the impact of the engagement?

At this point, the website has only been up for 1 week or so, but I think we are at the bottom of a sweeping upward curve. I hope that we can keep pace with the additional business that the new website will bring.

How did Searchbloom perform from a project management standpoint?

We had good workflows and communication. Our questions were usually transmitted via email and Dropbox, and they responded within hours.

What did you find most impressive about them?

It’s important to earn placement at the top of search results and the first few pages, and they gave us that. They always guided our project towards the best search results, so we continue to push our competition down the page.

Are there any areas they could improve?

I can't see any areas where they need to gain strength. Granted, our product is not your usual online business since our industry is old and backward. In some cases, our customers need to be guided to a new way of thinking.

Introduce your business and what you do there.

I am the founder of Relay Collective, and our brand is LumiBloom. We are an e-commerce company in the space of health and beauty. We have about 30 products in our e-commerce store, including hair care products, various types of hair extensions, oils, vitamins, and teas.

What challenge were you trying to address with Searchbloom?

We needed help with our marketing strategy and wanted an e-commerce push to build our consumer base. We also needed to improve our website in order to make those goals possible.

What was the scope of their involvement? 

The first project was to make our website more e-commerce friendly and to help with conversion rates as we were shifting our sales strategy. They helped us identify the best platform for us, and we moved from WordPress to Magento. They completely redesigned our website, from the style to the new features we currently have. We started from scratch. We had a photoshoot to capture new images for the product and essentially started with bare bones. 

They also improved the layout of the site itself; where all the tabs show up. We have something called Lumi Life magazine, and they helped us decide the best way to display that. Originally, we wanted to use a system that would force people to leave to our site, but they advised that wouldn’t be the best thing for us. Instead, they decided to turn our magazine into a slider. They helped recreate that type of layout so we could get higher conversions and lose fewer people.

They also improved our SEO and rankings, putting in the internet space without us even knowing by setting blogs with our name in them, as well as leading people to LumiBloom. We are now moving on to our next phase which is targeted marketing through conversions and analytics. In terms of digital marketing, we have been reviewing what will be going online, as well as our Facebook ads. We are hoping to get that started on that in the near future.

What is the team dynamic?

I was in touch with multiple people depending on the project’s stage, but we have a project manager, who is our main point of contact. He facilitates meetings and makes sure we have everything we need. Other team members get involved if the work needs to be more detailed.

How did you come to work with Searchbloom?

Searchbloom was recommended to us by a good friend of ours. Once we saw what they were able to do for her, we gave them a call and were blown away by their capacity. We thought they would be a great fit for us.

How much have you invested in them?

We have spent approximately $48,000 so far. We work with them on a retainer.

What is the status of this engagement?

We started working with Searchbloom in April or May 2017, and the relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Originally the website was constructed to support a different type of business model and we wouldn’t have benefited as much from Searchbloom’s services and conversions until we shifted over. The site went live last week, and we are about to start pulling conversions over to it. I am in love with the site and thought their slider idea for the magazine display has been awesome.

How did Searchbloom perform from a project management standpoint?

They have done really well. They have a strong team that gets things done and moves quickly. They do extra work behind the scenes that you don’t even know about, and that later benefits you.

They use a tool for details and communication, but I haven’t adopted it. Someone on my team worked with them on that, and the tool showed what they were doing at what time, including when they start and finish a job and how long it took.

What did you find most impressive about them?

They are strong in communication and have supported us through the whole process. They listen to what we want. We came in with our own ideas, but they weren’t afraid to share theirs as well. If we were wrong, they would let us know and suggest a better way. They do this in a way that makes us feel comfortable and we know that the information they are providing is best for us in the long run.

I've worked with a few other teams, including marketing teams and web designers, and Searchbloom is the strongest by far.

Introduce your business and what you do there.

I am the marketing manager of online digital marketing for a vaping e-commerce company. We provide monthly subscription boxes of sample e-liquids to customers.

What challenge were you trying to address with Searchbloom?

Because our products contain nicotine, most major PPC platforms and search engine marketers won’t permit us to advertise with them. As a result, we can’t pay for outreach and need to focus on organic search results instead. We engaged Searchbloom to strategize our SEO campaigns.

What was the scope of their involvement?

Searchbloom first directed us to fill out an extensive survey that clarified our goals. We then held a meeting to further specify these goals and brainstorm ways to achieve them. Searchbloom recommended techniques such as backlink strategy, outreach, and on-site SEO implementation. Meanwhile, their engineers dug through our site and looked at technical elements—such as structure, copy, and meta tags—that had room for SEO improvements. Once we agreed on a strategy, Searchbloom guided us through a potential budget, suggesting how much of our spend should go to technical on-site SEO updates, backlinks, and building additional content. We track our results through Google Analytics.

What is the team composition?

We worked with Jordan (Vice President, Searchbloom) for the initial few months; Alex (SEO Analyst, Searchbloom) then took the lead on our project.

How did you come to work with Searchbloom?

We searched for SEO agencies on Google and came up with a list of potential vendors. We also asked partner companies for recommendations. Searchbloom landed a spot on our initial lead list and had an endorsement from a partner who had a great experience with their team.

How much have you invested with them?

We spend around $7,500 per month.

What is the status of this engagement?

We started working with them in March 2017, and our partnership is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Over the course of 2017, our organic search traffic increased by 70%–80%.

How did Searchbloom perform from a project management standpoint?

Their team is highly agile and flexible; they accommodated a system that worked best for us. We have weekly check-in calls and monitor progress via Asana. Searchbloom took the time to learn Asana so they could work with our team with minimal organizational friction. Their team works closely with our in-house developers to implement on-site initiatives.

What did you find most impressive about them?

Searchbloom delivers high-quality results on time with no need for correction or fixes after the fact. Their team has an in-depth understanding of their field based on their strategic recommendations and their results.

Are there any areas they could improve?

No, we’ve never worked with a better agency. Searchbloom’s professionalism and reliability have set the standard for all future vendors that we work with.

Do you have any advice for potential customers?

To take full advantage of their strategies, employ at least one good developer on your end to implement on-site optimization.