What was the scope of their involvement?
They handle both PPC and SEO for us. Regarding paid search, they analyzed both the initial, successful strategy and the unsuccessful one our first vendor instituted. They then implemented a modified version of the successful strategy, which stabilized and grew our account in two months.
Currently, we set a return on ad spend goal and then increase the budget when Searchbloom reaches it. They utilize AdWords, Bing, and Yahoo Gemini, a marketplace for mobile and native ads. They monitor our traffic with Google Analytics and send us weekly emails and reports—each report comes with a handwritten explanation.
Our SEO relationship began with them consulting on our site’s architecture, paying special attention to how our URLs should be structured and categorized. After we gave them full control, they undertook a seven-month URL restructuring project. Currently, we have a hybrid relationship where we create the content, and they review it and point us in the best direction.
What is the team composition?
We work with four people on a regular basis and a fifth on occasion. We have separate account managers for SEO and paid search, and there are three other people we can reach out to with higher-level questions, including their president and their director of SEO. We spoke to their VP on the initial sales call and a few other times in the beginning, but we soon realized he wasn’t on the support side; however, we could still reach him if we needed to.
How did you come to work with Searchbloom?
We found Searchbloom on Clutch. After researching a number of companies, we interviewed seven. After our call, Searchbloom investigated our SEO independently and suggested that our declining sales might not solely be due to our PPC. They identified a bunch of aspects of our SEO that could be improved, which blew us away. They were the only company to point that out to us.
We narrowed our search to two companies, both with similar ratings on Clutch. At the time, Searchbloom wasn’t a sponsor on Clutch, while the other company was. We didn’t know how Clutch worked so we figured there was a small chance you gave them preference for being a sponsor. As such, we went with Searchbloom.
[Editor Note: For the record, companies that are Sponsors on Clutch are not evaluated differently than companies that are Non-Sponsors]
How much have you invested with them?
Between SEO and PPC, we spend about $15,000 per month.
What is the status of this engagement?
We’ve been working with Searchbloom since July 2017. Their contract expanded to include SEO in January 2018.