Searchbloom

BACKGROUND

Introduce your business and what you do there.

I’m the COO of LoanPro, a lending software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

We didn’t have an internal SEO expert, so we decided to find a partner who could support us.

SOLUTION

What was the scope of their involvement?

Searchbloom has worked with us in general on our website. They’ve taken a look at our different pages, run analyses, written meta descriptions, and added meta-tagging and structured data to different elements to promote SEO-friendliness.

The team has also helped us with everything from compliance with Google’s AMP initiative to proposing suggestions for language on new pages, as well as site structures and page titles. 

Searchbloom has also worked on our PPC advertising through Microsoft and Google Ads. They’ve been managing those campaigns through different tools and conducted A/B testing along the way. 

What is the team composition?

We’ve had about four people working on the project pretty steadily. Depending on what’s needed, sometimes the CEO will step in. Matt (Team Lead) is our PPC contact, and Alex (Sr. Analyst) works on SEO.

How did you come to work with Searchbloom?

One of our colleagues knew someone from Searchbloom. We had an initial reach out where we talked about what they could do for us in terms of SEO, and it was obvious after talking to their CEO that they had a lot of knowledge and expertise. 

How much have you invested with them?

We pay $5,000 per month as a flat fee for all of the services combined.

What is the status of this engagement?

We’ve been working together since July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve done a really good job. Since working with Searchbloom, we’re seeing, on average, 25% more leads per month through the PPC advertising we’re doing, while spending 50% less. It’s been great to work with them.

How did Searchbloom perform from a project management standpoint?

We meet biweekly, and every time we meet, the team presents exactly what’s going on in our campaigns and historical trends as well. Other than that, they take care of all aspects of project management. I’ve never had to make sure they’re on track — Searchbloom has planned and carried out everything.

We don’t use project management tools, but the team has granted us access to the work they do in G-Suite. We also have a shared Slack channel with them for things that are more immediate than email.

What did you find most impressive about them?

As a company, we do things really quickly. Searchbloom has been able to keep up with us every step of the way. They also have an incredible range of expertise. Before working with Searchbloom, I would’ve considered myself an expert on SEO, but now, I trust them more than I trust my own opinion. Their breadth of knowledge and the speed at which they work have been remarkable.

Are there any areas they could improve?

Right now, I’m really satisfied with them. We work with a lot of different vendors on a lot of different products, and the team feels the most like an extension of our own team. Searchbloom works on our account as much as or more than an in-house employee would.

Do you have any advice for potential customers?

If you feel like you know a lot about SEO, work with Searchbloom as if they’re members of your team. If you feel like you don’t know a lot about SEO, trust them and work with their standard approach, because it will get the results you want.

BACKGROUND

Please describe your company and your position there.

I'm the business manager for an SEO agency that specializes in link-building services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom, and what were your goals?

As a new business entity, we needed a landing page to provide a sense of authority and authenticity for new clients who searched for us online. We also wanted to provide information on what we do to begin differentiating our services from competitors, and link to a basic signup function so we could begin contacting prospective clients.

After completing the landing page, the next step is to create a fully-functional website that captures prospective customers online, informs them about our services, and converts them into clients by directing them to our proprietary web app. This phase of the project is ongoing.

We hired Searchbloom to design and build our landing page. After successful completion of that, we continue to retain their services to design and build our full website.

SOLUTION

How did you select Searchbloom and what were the deciding factors?

As a new company with limited capital, price was certainly a factor. However, factors such as design quality, user experience, and communication were more important to me.

As someone with no experience coding or building a website, it was essential to find a developer who could handle all of the technical aspects from start to finish, and get me up to speed on how to manage the site myself when it went live.

We were referred to Searchbloom by multiple parties, including clients and current employees. It was an easy decision when we saw the quality of their clients' websites (the ones they built) and the reviews that commented about timely responses and clear communication.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started with a few conference calls and emails to narrow down the site style, goals, and expectations. I provided examples of competitor sites that we wanted to emulate, along with snippets of what content to cover on the landing page.

Payal's team prepared multiple designs for us to consider, which made it easy to narrow down our favorite one. After selecting the format, her team had the landing page live within a few weeks (much sooner than I anticipated).

We're currently developing the full website, albeit with a far more relaxed timeline. Searchbloom is in the process of designing the expanded site as we provide them with our goals and requirements, and we plan to begin implementing these changes to the landing page later this year (based on our internal timeline).

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with Payal S. (Development Director) and Cody Jensen (CEO). I had brief interactions with members of Payal's design & development team, but all of my communications went through her.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The prospective clients who we've referred to the landing page have all successfully signed up and become active clients. Several of them have commented that they liked the page design, and we are already getting referrals from our first few clients, which is a great sign.

Describe their project management style, including communication tools and timelines.

The majority of our communications took place on the phone, in GoToMeetings, and via email. Payal provided a clear scope and timeline from the start, and they came through on all of the deadlines in that plan.

Payal always responded to my emails promptly, and they did a fantastic job of walking me through everything during GoToMeeting screen-shares so it was easy to follow, ask questions, and understand.

What did you find most impressive or unique about this company?

I was most impressed by Payal's willingness to teach me the basics of WordPress when the landing page went live. I expected to spend hours watching YouTube tutorials to learn on my own, but she gave me a full overview of the back-end and answered all of my questions. As I continue to have questions, she's always there to explain and help me.

Are there any areas for improvement or something they could have done differently?

No, I am thoroughly satisfied with my experience with Searchbloom, and would absolutely recommend their web design & development services.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Schwartzapfel Lawyers, a personal injury law firm specializing in construction and workplace accidents.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

We hired them for SEO and brand identity work.

SOLUTION

What was the scope of their involvement?

Searchbloom has helped us in developing an online marketing presence and overall brand identity presence on social media platforms, as well as major search engines. Their work includes Google Ads, email marketing, and content marketing.

For branding, we identified what we want our brand to look like. We then partnered with the team to use YouTube space to make sure that we were getting in front of people and reaching our demographic. Additionally, they’ve worked on getting our website to where it is today.

What is the team composition?

We work directly with three teammates, including an SEO specialist, a PPC specialist, and a project manager. 

What is the status of this engagement?

We began working with them in 2016, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve enjoyed working with them because they always hit their goals. Searchbloom is able to balance the volume of leads with quality. 

How did Searchbloom perform from a project management standpoint?

They are quite top-notch when it comes to project management and communication. They almost always deliver on time, and their feedback is always there. The team is also easy to get a hold of, so I would give them top marks.

We use a mix of phone calls, emails, Zoom meetings, and conferences. All of our interactions are online, but the team has flown to us multiple times throughout our engagement to solidify our relationship, so they’re very flexible.  

What did you find most impressive about them?

Searchbloom’s understanding of how to successfully run an internet campaign is impressive. They’ve got it down in terms of understanding algorithms. Even though it’s constantly changing, they do a good job of staying on the pulse of what the platforms want out of advertising.

Are there any areas they could improve?

The only area of improvement is our level of growth. We are growing, but quicker growth would be ideal. It’s not something that is easily attained and it’s not an area where they fall short; I’m just asking for more.

Do you have any advice for potential customers?

Just hire them. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner and manager of wh Law.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

We had an existing site, and it was doing alright in terms of search, but I wanted it to grow more.

SOLUTION

What was the scope of their involvement?

We hired them for SEO, PPC, and a website rebuild to improve SEO. We had a lot of discussions about keywords. I explained our language, and they helped identify other words as well.

They developed our new site from scratch on WordPress.

What is the team composition?

Alex (Senior Analyst) works on SEO, Matt (Team Lead) works on PPC, Payal (Director) works on development.

How did you come to work with Searchbloom?

I was listening to a legal podcast and Searchbloom had an ad.

How much have you invested with them?

We’ve spent about $75,000.

What is the status of this engagement?

We started working together around April 2019 and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

 Our PPC conversion rates beat industry averages by twofold. Our traffic and impressions has increased while our bounce rate has gone down. The new site looks much better than the old site, it’s more functional, and overall, it’s been positive across the board.

How did Searchbloom perform from a project management standpoint?

I receive subscriber reports, SEO reports, Google My Business data, data from Ahrefs. Then I receive a PPC report that includes spend and conversions.

They’re every open; there was plenty of communication. We use GoToMeeting, and we email back and forth.

What did you find most impressive about them?

They’re easy to work with and they’re effective.

Are there any areas they could improve?

Nothing stands out in my mind.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Superior Notary Services. We’re a nationwide mobile notary service working with a variety of businesses such as lenders and structured settlement companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

We wanted a partner to conduct SEO and PPC services for our website.

SOLUTION

What was the scope of their involvement?

Searchbloom helped to create a new website for us. Their team had one of their contractors build the site, but they wrote the copy to support SEO efforts.

Their team now maintains the platform. They write blog posts and build backlinks to the website.

Their team also manages Google Ads for us. They run several different campaigns. For example, their team directs a call campaign that encourages viewers to click and call us.

What is the team composition?

I have dedicated SEO and PPC contacts.

How did you come to work with Searchbloom?

We worked with a different SEO company that ended our partnership. I researched online and spoke to various SEO companies, but Searchboom seemed to be the most knowledgeable. Their chief officer knew exactly what he was talking about, and we connected.  

How much have you invested with them?

We’ve spent about $150,000 on their services so far.

What is the status of this engagement?

We contracted with Searchbloom in October 2018, and our partnership’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since it launched, the new website has worked phenomenally. Their call campaign performs well. Searchbloom does a phenomenal job with their SEO and PPC efforts.

Since the beginning of our partnership, we’ve consistently set and broken records. Over the past four months, we broke volume and revenue records. Our revenue exceeded $400,000 a month. Last month, we received over 3,600 orders, which was also a record.

How did Searchbloom perform from a project management standpoint?

My contacts at Searchbloom provide monthly reports. We also have a monthly call when we discuss ongoing goals, which is always pleasant because we talk about how well the campaigns are going. On our next call, they talk about what took place, backlink quality, and the results of any tests.

They also provide updates throughout the month. They’re responsive to my requests and inquiries.

What did you find most impressive about them?

Their customer service distinguishes them from their competitors. There are a lot of companies that want to sell their services, take your money, and then make excuses for their lack of results.

Searchbloom gets results and doesn’t give excuses. Unlike other vendors, they provide real numbers. If we dropped a couple of positions, they give plans to bring them back up. Searchbloom’s a reputable and honest organization.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Contact Searchbloom and tell them your goals. They’ll put together a plan that works for you. Don’t be afraid to make an investment in digital marketing.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Sales & Marketing at XBOSoft. We’re a provider of software testing and QA services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

We had been working with another SEO firm, but they weren’t meeting our expectations. So, we decided to look for a new firm to generate leads for our business.

SOLUTION

What was the scope of their involvement?

After identifying and understanding our business goals, Searchbloom went through and selected the keywords associated with our business to help us meet those goals. They now work with the copy and pages that are supported by each of the keywords.

Additionally, they work on the technical aspects of our website to help us with ranking. They’ve made adjustments to our website.

What is the team composition?

We work directly with Tyson (Director of SEO Fulfillment).

How did you come to work with Searchbloom?

After conducting a search, we had phone interviews with several potential SEO partners, including Searchbloom. They came out on top of the list of contenders, which is why we decided to work with them. 

How much have you invested with them?

We’ve spent over $50,000.

What is the status of this engagement?

Our engagement began in May 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re very happy with our results. We’ve seen measurable improvements in our targeted keywords and growth in the leads generated through SEO. 

How did Searchbloom perform from a project management standpoint?

They do an excellent job. We have bi-monthly calls with Tyson in which we review what’s been done in the previous two weeks, what needs to be done in the next two weeks, and our overall strategy. He’s very professional and extremely well-versed in the nuances of SEO. 

The team is transparent about what’s being done. When we’re coming out short in certain areas, they always let us know so that we can discuss why it’s happening and what we should do about it. The communication has been clear and frequent — we always know what they’re doing. 

What did you find most impressive about them?

They are a team of experts who truly know what the SEO business is about. With our previous firm, our account manager was only trying to manage the relationship and then interfaced with their experts behind the scenes.

Additionally, Searchbloom is extremely responsive. A few times we got a little off track, but the team immediately addressed it and sorted it out. 

Are there any areas they could improve?

No, not that I can think of. If there was something we wanted to change, we were always able to talk to them. In general, they’re doing a great job, so I can’t think of any area where they can improve. 

Do you have any advice for potential customers?

As a company, we’re up-to-date in SEO, and we’d already gone through an engagement with an SEO firm before working with Searchbloom. We knew what we were looking for and we had a high-level understanding.

If you are brand new to SEO, which may be the case for many potential clients, Searchbloom is very capable of helping you craft goals and a strategy. My recommendation is to do your homework so that when you’re reaching out, you’re doing so with some knowledge.

BACKGROUND

Please describe your company and your position there.

I am the brand manager for the Nature’s Seed division of the Granite Seed Company. We are located in Lehi, Utah. As a small team I wear many hats and am responsible for all aspects of the brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom?

We initially hired Searchbloom to rebuild our website years ago. Since then we’ve continued an ongoing relationship which includes website management, troubleshooting, and improvements as well as SEO and PPC services.

What were your goals for this project?

Our pre-Searchboom PPC efforts were not reaching their full potential. There was a communication gap between the agency handling our PPC and Searchbloom's SEO work. By asking Searchbloom to take on our PPC efforts too, we were hoping to streamline the both SEO and PPC and allow them to work together, share data, etc.

SOLUTION

How did you select this vendor?

Our preexisting relationship and the work they were currently doing for us made it a logical choice.

Describe the project in detail.

Our PPC efforts were evaluated by Searchbloom and recommendations were made. New campaigns were created using the latest data gathering tools and the whole process is monitored and adjusted daily.

What was the team composition?

For our SEO needs, our go-to guy is Alex Salsberry. Matt Hickman heads up our PPC efforts, and Jeremy Tew is our tech support. Together they keep us updated weekly and have been a joy to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall ROI has grown greatly since turning over our SEO and PPC to Searchbloom. Our conversion rate, which was under 1% for many years, finally hit 1% and continues to increase.

How effective was the workflow between your team and theirs?

Searchbloom has been excellent at keeping us informed, providing data and reports, and responding to our "emergencies" quickly. They're a fun group of people and I enjoy our weekly phone meetings.

What did you find most impressive about this company?

Unlike other vendors and agencies we've used in the past, I feel like Searchbloom actually provides results and doesn't fudge the data to make themselves look like their providing results. They're skilled and knowledgeable in their areas of expertise.

Are there any areas for improvement?

Sometimes major projects will extend beyond the initial timeframe we were given. Also, there's been a few security breaches to the website under Searchbloom's watch although they were quick to fix it.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Nature's Seed, which markets and sells grass seed, forbs, and shrubs to homeowners and ranchers nationwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom?

SearchBloom helped us totally reconfigure our website such that 1) we could provide a unique and superior user experience, both to our own standards as well as relative to our competitors, 2) we would be optimizing our SEO capabilities; and 3) design, develop and and execute on highly focused PPC campaigns that would generate high returns on spend.

What were your goals for this project?

to build a best in class e-commerce presence that would provide the consumer with the best possible user experience, and doing so within a realistic budget.

SOLUTION

How did you select this vendor?

We had used other big name companies before landing on SearchBloom, who we found through a local relationship in the Salt Lake City area. Immediately they proved themselves to be an invaluable partner - high integrity, highly transparent, and metrics driven.

Describe the project in detail.

We reconstructed our website, under their guidance, such ever single aspect of our site (home page, product pages, resource pages, shopping cart, etc) provided the best possible end user experience while being optimized for SEO purposes. It was a bottoms up project that required high intensity and extreme attention to detail.

What was the team composition?

There was the main relationship with the founder of SearchBloom (Cody), who from the start maintained a steady pulse on all key aspects of the project. Our day to day relationships consist of Alex, Payal, and Matt, depending upon our particular focus at a given point in time (PPC, design, content, technical matters, etc).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All of our key metrics are substantially improved - search rankings for the most relevant keywords; conversion rate; and return on ad spend. In each of these areas, the level of performance since starting with SearchBloom has been nothing short of outstanding.

How effective was the workflow between your team and theirs?

They are a highly focused and disciplined team. They maintain regularly scheduled meetings with a clear agenda, and they provide minutes post-meeting, which is especially helpful. Their leadership in this area has been excellent, leading to high productivity.

What did you find most impressive about this company?

Their discipline, focus, and metrics driven culture. And, their transparency in all of our dealings.

Are there any areas for improvement?

No. Thus far, the relationship has been a winner.

BACKGROUND

Please describe your company and your position there.

I am an attorney at a local law practice and we specialize in family law including: Annulment Divorce Uncontested Divorce Paternity Child Custody Child Support Restraining Orders – Family, Civil and Elder Abuse Domestic Violence Child Abduction By Parent And Move Away Prenuptial Agreements Name Changes Child Support Modification Spousal Support Modification Grandparent Rights

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom?

Our law firm does not have a marketing team, so we retained Searchbloom for their Local SEO and Google Ads management services.

What were your goals for this project?

Our primary goal is to generate leads from the web. We wanted to take advantage of our organic rankings as well as Google Ads so that we could have a strong pipeline of potential clients for intake.

SOLUTION

How did you select this vendor?

We wanted to find an agency that practiced what they preached, so we searched Google and came across Searchbloom along with a few other companies that were on the first page. We interviewed about 4 of them, but as soon as I spoke with Jordan, I knew they would be the agency we would select. They were straight to the point and were transparent with the strategies they would employ.

Describe the project in detail.

We started with a kick-off call so we could familiarize them with our company and the types of clients we wanted to attract. They did several rounds of in-depth research, and we agreed on our initial keyword targets. Since then, we have expanded that list into other practice areas because we are doing so well with the initial keywords. They have done a great job of managing every aspect of our website.

They executed many changes to our site to make it more conversion-focused without compromising our rankings. Our SEO & PPC analyst have made many recommendations over the years, and because they have always worked so well, we now trust them to make any changes they recommend because we know they have our best interests at heart.

What was the team composition?

We work directly with our analysts regularly, and I like this because we don't have to work with someone in-between.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the past few years of working with Searchbloom, our firm has grown substantially. We rank #1 and #2 for our primary keywords like "long beach divorce lawyer" among many others. Our Google Ads were helpful in the beginning; however, we no longer need much because we are so busy.

How effective was the workflow between your team and theirs?

Working with their team has been seamless. Searchbloom understands what we need and are quick to carry out even small changes we may need done to our website from time to time. They're also really personable on the phone, and our calls are some of my favorite meetings.

What did you find most impressive about this company?

I appreciate how reliable they are. They don't miss deadlines or meetings, even if I sometimes do. I also really like how educational they are. If I don't understand something, they go to great lengths to explain and help me.

Are there any areas for improvement?

I have no recommendations for improvement.