Laser Sight Digital

BACKGROUND

Please describe your company and position.

I am an executive of GledringUSA

Describe what your company does in a single sentence.

Distributer of custom fit rubber floor mats.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Laser Sight Digital to accomplish?

• Marketing
• Grow organic sales
• Increase ROI

SOLUTION

How did you find Laser Sight Digital?

Clutch Site

Why did you select Laser Sight Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Laser Sight Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Amazon Management: Provide the following Amazon management services for
the US Marketplace in Amazon Seller Central:
a. Manage Amazon Advertising Campaigns & Strategy
b. Brand New Amazon Listing Set Up and Creation
c. Amazon Listing Optimization (Amazon SEO)
d. Inventory Low-Stock Alerts & Forecasting
e. Manage Promotions, Coupons, and Deals
f. Create and Manage Amazon Support Tickets
2. Amazon Advertising Strategy: Provide Amazon Advertising services to Client including
the following: implementation and creation, management, and optimization of Amazon
Advertising campaigns for Client’s brand Laplink.
3. MBR Reporting: Create Monthly Business Review (MBR) reporting and
communicate on key performance indicators (KPIs) on a schedule established by Agency
and Client.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

KPI

Total Retail Sales: 23% Increase YoY

Increase organic sales by 10% YoY

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is excellent with consistent feedback and timely delivery. Their reporting is good, and they use excel to demonstrate and highlight the various performance matrixes. We communicate and track tasks through our bi-weekly zoom meetings. Their ability to adapt to our needs and maintain a positive collaborative approach is impressive. 

What was your primary form of communication with Laser Sight Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their customer service, and expertise in space.

Are there any areas for improvement or something Laser Sight Digital could have done differently?

Scope to diversify into other channels

BACKGROUND

Please describe your company and position.

I am the CEO of Warriors & Scholars

Describe what your company does in a single sentence.

Boxer Brief Apparel Brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Laser Sight Digital to accomplish?

• Manage Amazon PPC

SOLUTION

How did you find Laser Sight Digital?

Other

Why did you select Laser Sight Digital over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Laser Sight Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Laser Sight managed all PPC for Amazon

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Positioned a new launch on Amazon leveraging PPC strategies within 6 months of launch (Feb 2023 - June 2023):

• Ad spend increased by +84% (over $7,000) generating +93% higher ad sales ($24,000 incremental) - this resulted in a +67% uptake of more than $24,500 in retail sales with a simultaneous +4% increase in organic sales.
• The product indexed for 7x more keywords (+4,276) that are organically in the top 306.
• The ASINs now rank on 57 more keywords within the top 10 results.
• Units Ordered (organic + ad), increased every month of the partnership.

From February 2023 to July 2023, the brand saw +32% more units ordered (advertised orders also increased by +32% during this time as well). The increase in Ordered revenue led to a +51% uptake in ordered product sales (advertised + organic). Advertised sales increased by +52% from February 2023 to July 2023, with a simultaneous +3% improvement in ROAS.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very timely and easy to communicate with.

What was your primary form of communication with Laser Sight Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everyone I worked with was very smart and was an expert in their field.

Are there any areas for improvement or something Laser Sight Digital could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Mommy's Helper Inc.

Describe what your company does in a single sentence.

We are a manufacturer of child and and bathroom safety products, as well as a line of UV resistant musical instrument covers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Laser Sight Digital to accomplish?

• Grow our Amazon business
• Get rid of overstocked inventory on Amazon
• Learn how to effectively advertise on Amazon

SOLUTION

How did you find Laser Sight Digital?

Referral

Why did you select Laser Sight Digital over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Laser Sight Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Initially, we gave Lasersight six of our ASINs to run advertisements on for a 4 month contract as a test run, then upon the success of those campaigns we gave them eight ASINs from a different of our brands to test how they did with those. At the end of both of these tests, the investment had proven to pay for it self and deliver outstanding sales results, so we have agreed to continue our relationship for a 12 month contract period! 

They are doing sponsored brands ads, branded and unbranded keywords, cpc product ads, and more in the ever-changing environment that is Amazon!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Helped us completely sell out of a product we were overstocked on by 10,000 units in the course of 4 months, average of 125% revenue increase across the board over the 7 months we have worked with them, improved organic ranking on all advertised products.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered everything in an extremely timely manor and are quick to respond to emails, and always are happy to go into deeper dives with us to explain exactly what they are doing for us.

What was your primary form of communication with Laser Sight Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Juana and Joe truly feel like members of our team. They display the data beautifully for us to understand exactly where our dollars are going, and they are extremely hands-on with our business.

Are there any areas for improvement or something Laser Sight Digital could have done differently?

Some members of our team are not well versed in advertising/marketing terminology nor Amazon specific terminology. It can be sometimes difficult for those parties to follow along with our bi-weekly calls, so I would suggest simplifying some of the technical jargon that goes into those calls. Substantively, however, they are great at what they do.

BACKGROUND

Please describe your company and position.

I am the Director of Sales of a kitchenware manufacturer

Describe what your company does in a single sentence.

We are a leading manufacturer/distributor of quality kitchenware & cookware with an extensive sales reach in North America and around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Laser Sight Digital to accomplish?

• Increase sales on amazon through advertisement planning and execution.

SOLUTION

How did you find Laser Sight Digital?

• Referral

Why did you select Laser Sight Digital over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Laser Sight Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Laser Digital provides Amazon Advertising services to Swissmar which includes implementation and creation of ads, management of ads, and optimization of Amazon Advertising campaigns for US Amazon Seller Central accounts. Laser Digital creates Monthly Business Review (MBR) reporting for Swissmar and communicates on key performance indicators (KPIs) on a two week schedule.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Total amazon sales grew by more than 70% in part by the work Laser Digital performed for Swissmar.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Laser Digital always performed within the timeline provided. Bi-weekly presentations are always well prepared and any additional requests we had were addressed immediately.

What was your primary form of communication with Laser Sight Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Laser Sight Digital is very knowledgeable when it comes to amazon advertising strategies. They showed they were capable of adjusting to our fluctuating budget and always delivered results. Their knowledge also expands outside of advertising and are always capable of providing great advice on amazon sales/logistics.

Are there any areas for improvement or something Laser Sight Digital could have done differently?

All is good.

BACKGROUND

Please describe your company and position.

I am the Owner of Simple Wishes

Describe what your company does in a single sentence.

E-commerce clothing brand focused on maternity and postpartum women.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Laser Sight Digital to accomplish?

Grow our business on Amazon through digital advertising

SOLUTION

How did you find Laser Sight Digital?

Online Search

Why did you select Laser Sight Digital over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Laser Sight Digital were assigned to this project?

2-5 Employees

What was your primary form of communication with Laser Sight Digital?

• Virtual Meeting
• Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Lower our CPA and increase our ROAS to drive profitable sales on Amazon.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

CPA and ROAS. Within the first five months of partnering with them, we have experienced tremendous growth and success. The data speaks for itself, with the brand generating a remarkable 112% increase in ad sales, resulting in an additional $500k in revenue. We also achieved a 57% increase in overall retail sales, which amounted to a staggering $686k in revenue. They accomplished this while improving our profitability by increasing our ROAS by 17% and lowering our CPC by 13%. 

What's even more impressive is that they did all of this while increasing both our ad and organic sales. Laser Sight Digital's team scaled campaigns and increased our ad investment, leading to a higher best-seller rank for multiple products and a current total of 25% uptake in organic sales, amounting to $188k in revenue. Their targeted Amazon strategy was instrumental in achieving these higher organic placements. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were incredibly impressed with Laser Sight Digital's transparency, communication, and expertise. Our biweekly calls with our account strategist, Juana, have been amazing, and we always feel informed about any changes made to our campaigns. Their reporting is transparent and easy to understand, and they constantly present new strategies and ideas to improve our results.

What did you find most impressive or unique about this company?

Laser Sight Digital is a top-notch agency, and their work with our Amazon account is a prime example of their expertise. We previously worked with other agencies in the space who did not deliver the results we were looking for, and we were left frustrated with the lack of expertise and knowledge to keep up with the ever-changing landscape of Amazon. I can confidently say that we chose to go with Laser Sight Digital.  

If you're looking for an advertising agency that can deliver impressive results while providing exceptional customer service, look no further than Laser Sight Digital. Their expertise, performance, and communication are second to none, and we feel confident that they will continue to deliver excellent results for our brand.

Are there any areas for improvement or something Laser Sight Digital could have done differently?

None. Completely happy with their performance and results.

BACKGROUND

Please describe your company and your position there.

Inspired Product Development Group is a consumer product company based in Georgetown, TX that creates inventive products to make your life easier. Founded in 2017, we have already launched three successful products with more in the pipeline. My job at IPDG is creating all the marketing content and managing the digital media presence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Laser Sight Digital, and what were your goals?

Our business was getting to a point where we didn't have the bandwidth to strategically scale our Amazon account in the way that we wanted. We consistently look for a 4.5 - 5x return on ad spend.

SOLUTION

How did you select this vendor and what were the deciding factors?

Joe from Laser Sight Digital reached out to us through an email and was persistent in wanting to learn more about our business and how they could help. After researching their company and having several calls, we felt confident they knew our objectives and were very kind and flexible getting started.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Laser Sight Digital has taken over our Amazon Advertising in every way, including the day-to-day keyword bidding, competitor campaigns, different campaign types, short and long term strategies, reporting, and consistently share with us the latest findings and features that Amazon provides.

How many people from the vendor's team worked with you, and what were their positions?

Joe (owner) and Daian (marketing manager) have been our points of contact, and we have a biweekly call to discuss results and strategy moving forward.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Laser Sight Digital have consistently hit our 4.5 - 5x ROAS goals and give detailed reports every other week. We're now improving all Amazon metrics and look forward to continued grow. We can't say enough great things about them!

Describe their project management style, including communication tools and timeliness.

We have a biweekly call to discuss results and strategy moving forward, and review shared Google sheets to review every detail.

What did you find most impressive or unique about this company?

Joe and Daian are extremely friendly, respectful, and professional. They treat our brand as if it were their own, and we can see ourselves using them for the long term. They truly are experts in what they do, and it shows.

Are there any areas for improvement or something they could have done differently?

None that I can think of, we're extremely happy with this service.

BACKGROUND

Please describe your company and your position there.

I am the CEO/Co-Founder of a product development company. We invent, manufacture, and take patented products to market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Laser Sight Digital?

We were doing Amazon ads on our own and having success, but we knew we needed to take our Amazon store to the next level. Laser Sight Digital helped us scale our sales so much so that we even ran out of stock of one of our items.

They have worked tirelessly on helping us achieve our aggressive goals and they have really become a partner for our Amazon business. They listen and are always available. They are always on the lookout for changes and services that can make us better. They go above and beyond and I would recommend them to anyone looking to amp up their Amazon sales.

SOLUTION

How did you select this vendor?

They reached out to us (like many vendors do) but these guys were different. They were down to earth in their communication and provided real people testimonials. They were willing to work with us on our start timeline and I decided to give them a shot. I'm sure glad I did.

Describe the scope of their work in detail.

They analyze our product SKUs and their performance. They also look at our competitors and develop a strategy for Amazon advertising. They know the ins and outs and are constantly improving and adapting to the ever-changing landscape of Amazon.

What was the team composition?

I work closely with Joe, whom I believe is the owner, and an account representative Daian. They are both available at the drop of a hat if I need them. Great customer service.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a drastic increase in one of our poorer performing SKUs, so much so that we ran out of inventory. We are on track to increase revenue by about 30% this year.

How effective was the workflow between your team and theirs?

We have bi-weekly meetings to discuss our Amazon challenges, upcoming promotions and our current sales. They also have agreed to jump on our monthly Amazon Launchpad meetings with our Amazon rep so that they can better understand and help us meet our Launchpad goals and initiatives.

What did you find most impressive about this company?

They really work hard to reach goals and are incredible communicators.

Is there any area for improvement or anything that could have been done differently?

Can't think of a single thing...

BACKGROUND

Please describe your company and position.

I am an executive of Blulyfe

Describe what your company does in a single sentence.

Ecommerce, we sell on Amazon.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Laser Sight Digital to accomplish?

• Increase sales and profitability

SOLUTION

How did you find Laser Sight Digital?

Referral

Why did you select Laser Sight Digital over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Laser Sight Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our main goal was to scale our brand. We were managing our own PPC but we could not scale it. Laser Sight was able to really increase our sales and our profitability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROAS and ACOS was our main measurable metrics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very responsive and transparent. They always set the expectation and are very honest with what they think is achievable which we appreciate. Many other companies will tell you what you want to hear and then underdeliver.

What was your primary form of communication with Laser Sight Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with their PPC management skills. Very in-depth knowledge on how to manage spend but still deliver a very high ROAS.

Are there any areas for improvement or something Laser Sight Digital could have done differently?

Honestly no, we had an outstanding experience working with them and have actually referred many of our other friends who have Amazon stores to work with them.

BACKGROUND

Please describe your company and position.

I am the CEO

Describe what your company does in a single sentence.

We are a private label Amazon seller in the home and garden niece, and have been selling for 3.5 years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Laser Sight Digital to accomplish?

• Increase TROAS and make our company more profitable.
• Get our product into the top 5 BSR of its category

SOLUTION

How did you find Laser Sight Digital?

Referral

Why did you select Laser Sight Digital over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Laser Sight Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increased ROAS and lowered ACOS in a fairly short time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in revenue and profit.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always worked in a timely manner, hit our goals on schedule and were very professional.

What was your primary form of communication with Laser Sight Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their professionalism and in-depth knowledge of how to set up and run our Amazon campaigns stood out.

Are there any areas for improvement or something Laser Sight Digital could have done differently?

No we were very impressed, and would highly recommend working with them.