What were the results of the project?
The engagement is ongoing. So as long as it makes sense for us to work with them, and currently that’s what I see, then I will definitely want to continue the engagement. Also, I’ve recommended them to other companies.
Do you have any statistics or metrics to track improvement from the project?
Currently we have about 7,000 likes on Facebook, and that’s all from their efforts, we didn’t have anything before that. On Twitter, they keep pushing content that keeps generating interest. We have about 3,000 followers now. We are also working with them on paid search acquisition.
They are managing our Facebook ads, and they are experimenting with different targeting. It significantly raised the amount of users who are coming into our site and creating trial sites with us. So, that’s another important area. They are directing users to our site from social media.
Also, I see that when they are doing A/B testing, their methods are much more efficient than the A/B testing we did for ourselves. I see differences between their A and B version, like 70 percent or 80 percent. We were not able to accomplish more than about 2 percent difference in our own A/B tests, so they are very efficient with finding content and layout that works better.
Is there anything unique about them that really makes them stand out, compared to other companies?
They are the first digital marketing company I’ve worked with, but I really think what’s great about them is that whoever I work with in the company looks like they are total professionals in every area they are working in. From social media marketing to conversion rate optimization, they have expertise in all the different competencies.
Single Grain always works with the best people. They have partners for email marketing specifically, a man who is really good at that. They care about working with the best people. I also see that, if they don’t know something about my market, then they figure it out very fast.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
Not really so far.