Yael Consulting

BACKGROUND

Please describe your company and position.

I am an executive at Kona Earth

Describe what your company does in a single sentence.

Kona Earth grows and sells farm-direct, 100% Kona coffee from Hawaii.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yael Consulting to accomplish?

• Build a stronger online presence and increase sales for Kona Earth by improving their digital advertising and marketing strategy.
• The focus was on optimizing campaigns, cleaning up conversion tracking, and developing clear, authentic messaging around their farm-direct, premium 100% Kona Coffee.

SOLUTION

How did you find Yael Consulting?

Online Search

Why did you select Yael Consulting over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Yael Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Yael Consulting is managing all of our paid advertising on Meta, Google and Bing. Our goals were to increase brand visibility and drive conversions/sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistent ROAS of 2.0 or higher on Google and Meta

Increased website traffic and email signups

Improved ad engagement and conversion accuracy

Stronger performance from top-selling products like 100% Kona Coffee and Peaberry

In our first two months with Yael Consulting, we have seen increased sales and a big uptick in new customers. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yael Consulting took the time to understand our niche business and presented a clear strategy for optimizing our ad spend.  Our project manager was very communicative and responsive to my emails and the business owner showed an active interest in our account. 

What was your primary form of communication with Yael Consulting?

Virtual Meeting

What did you find most impressive or unique about this company?

We appreciate that there is attention to day-to-day results and active engagement from team members in managing our accounts. Though our ad spend is relatively small, we feel prioritized and taken care of and have confidence that Yael Consulting is a partner that will assist our brand growth strategy.

Are there any areas for improvement or something Yael Consulting could have done differently?

We are extremely happy with the service so far and would give them our highest recommendation.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & President of Fiix Body

Describe what your company does in a single sentence.

Sell unique physical therapy products DTC

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yael Consulting to accomplish?

• Reduce CAC, improve ROAS, and increase spend

SOLUTION

How did you find Yael Consulting?

Referral

Why did you select Yael Consulting over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Yael Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provided direction and finished creative (images & copy) as well as audience segmentation, purchasing and placing ads on paid search and paid social.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We experienced a quick improvement in key metrics (CPC, ROAS, CAC) immediately and were able to continue to increase spend and see metrics continue to improve.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team was very responsive and items were always delivered on time.

What was your primary form of communication with Yael Consulting?

Virtual Meeting

What did you find most impressive or unique about this company?

They understood our target audience and the techniques needed to improve clicks and conversions. I enjoy talking with the team to brainstorm on how to continue to improve key DTC metrics.

Are there any areas for improvement or something Yael Consulting could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the COO of Suites By NYLO

Describe what your company does in a single sentence.

Coworking for Medical Aesthetics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yael Consulting to accomplish?

• Client had the goal of booking as much sales as possible.

SOLUTION

How did you find Yael Consulting?

Online Search

Why did you select Yael Consulting over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Yael Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Yael Consulting lead all of our digital marketing, website design and PPC efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased lead volume and booked clients

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yael Consulting was always very responsive and delivered items on time.

What was your primary form of communication with Yael Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Customer service is 10/10

Are there any areas for improvement or something Yael Consulting could have done differently?

In-house SEO!

BACKGROUND

Please describe your company and position.

I am the VP of CrossCountry Low Cost Insurance

Describe what your company does in a single sentence.

ONLINE P&C INSURANCE AGENCY.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yael Consulting to accomplish?

• Cost per lead around 30 or less and scalable.
• Reach nationwide prospects.

SOLUTION

How did you find Yael Consulting?

Referral

Why did you select Yael Consulting over others?

Referred to me

How many teammates from Yael Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Great support and response time. Staff makes it incredibly easy to navigate and understand the complex world of Google Ads. Campaign building is amazingly successful and the results are pretty quick. Very satisfied with how fast clicks quickly start converting leads. In some campaigns I've seen an amazing 40%+ consistent conversion ratio.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have maintained a similar cost per lead at a budget of $400 a day up to $4000 a day now
• We have a 40% conversion rate on our top campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very impressed with their overall attentiveness and customer services/satisfaction. I can reach a team member quite easily through call, text, or email usual response times 1-2 minutes or sometimes on first call attempt. Every single project or change request is executed on or before time expected. Definitely a 10+ in this department.

What was your primary form of communication with Yael Consulting?

Virtual Meeting

What did you find most impressive or unique about this company?

The staff. The dedication and relationship they build with you gives you the peace of mind that you have absolute experts on your side. From the first meeting I knew they had the experience and talent to help me achieve every goal I had set for my online marketing.

Are there any areas for improvement or something Yael Consulting could have done differently?

They are a special group of people. I have dealt with several online marketing consultants and everything feels cheap and money driven. With Yael they were very receptive to our biggest concern, quality. So no, everything has been great experience thus far.

BACKGROUND

Please describe your company and position.

 I am the VP Marketing of an ecommerce company 

Describe what your company does in a single sentence.

Fitness manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yael Consulting to accomplish?

• Fix Google Ad account
• Reset PMAX campaigns
• Reset google shopping campaigns

SOLUTION

How did you find Yael Consulting?

Referral

Why did you select Yael Consulting over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Yael Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Yael to overhaul our Google Ads account as well as META ad account. Key objectives were to get our ads account connected properly to our site and build out PMAX and google shopping campaigns. We also have a small social ad spend on Meta and on the Bing ad platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successful integration of Google ads with our site- we had experienced issues for 6+ months. ROI and conversions improved and are hitting forecasted levels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have delivered everything in advance of deadlines. They respond quickly to inquiries and issues, and they also help in optimizing our website. 

What was your primary form of communication with Yael Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Knowledge extends beyond pay per click and they truly understand our customer and the ecommerce platform where do we do most of our business.

Are there any areas for improvement or something Yael Consulting could have done differently?

We had to ask for a shared reporting document but they eagerly provided this and update it regularly for us.

BACKGROUND

Please describe your company and position.

I am the The One of The One

Describe what your company does in a single sentence.

We sell Scent Diffusers for office and cars

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yael Consulting to accomplish?

• Getting ROAS over 2x. After 2x ROAS, we would scale up our ad spend to grow the business
• Improving our online website

SOLUTION

How did you find Yael Consulting?

Referral

Why did you select Yael Consulting over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Yael Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I recently utilized Yael Consulting for online advertising and website improvement services for my business, and the results were phenomenal. Their work not only brought amazing results but also improved my business in many aspects. Their professionalism was outstanding throughout the process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Client went from $200 in sales to over $18,000 in sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

they actually over delivered in many cases

What was your primary form of communication with Yael Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are so professional and also You feel that they care your bussiness and your results. They communicated a lot and were easy to get in touch with.

Are there any areas for improvement or something Yael Consulting could have done differently?

No, there was nothing they needed to improve on.

BACKGROUND

Please describe your company and position.

I am the At Law Attorney of The Law Offices of Edmond R. Foy, PLLC

Describe what your company does in a single sentence.

Foreclosure Defense

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yael Consulting to accomplish?

• Maximize leads within budget.
• Acquiring foreclosure and loan modification clients
• Cost Per Acquisition under $500

SOLUTION

How did you find Yael Consulting?

Referral

Why did you select Yael Consulting over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Yael Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Yael designed and marketed a successful pay per click campaign for the firm. Yael has provided reliant customer service and IT assistance as well website design and hosting services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistently delivering leads while keeping the cost per lead under $3,000 every month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their customer service has always been reliable and diligent towards any of the needs of the firm.

What was your primary form of communication with Yael Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Yael has out-preformed all of other marketing and advertising companies that have been used by the firm and have operated with a level of integrity that our firm can rely upon.

Are there any areas for improvement or something Yael Consulting could have done differently?

I've never been impressed with the company's owner's high school wrestling ability annnnnd he kinda looks like Hamas' son, the resemblance is kinda scary.