What evidence can you share that demonstrates the impact of the engagement?
We don’t use our website for lead generation, but instead use it as a brochure and brand communication tool, so it’s difficult to determine the impact they’ve had on our success through their designs. However, the designs have been consistently popular internally, and we’ve never received negative feedback from customers or prospective clients on any aspects of our website they designed.
How did Straight North perform from a project management standpoint?
They managed the project efficiently by involving more of their team members when a project was larger or more complex. Our process included several conversations on what we specifically needed, but these conversations did not slow turnaround time. They delivered high-quality work, quickly understood our brand, and translated it into a sleek, professional, consistent vision for our website.
They were also receptive to feedback and willing to makes changes, while remaining on schedule and moving forward at an efficient pace. Throughout the project, their customer service was excellent. We used state-of-the-art project management tools for communication and collaboration so we could view designs and leave feedback.
What did you find most impressive about them?
I was pleased with Straight North as soon as we started working them. Their design work is impressive because it is both sophisticated and elegant. Their team particularly stood out because they are down-to-earth, friendly, and responsive. I enjoyed working with such polite people.
Are there any areas they could improve?
They could more aggressively highlight their other capabilities, such as SEO and services beyond web design. Nevertheless, this is certainly not a complaint.
Do you have any advice for potential customers?
Engagements with them are straightforward, so I wouldn’t hesitate to recommend them as a full-service web design company.