What was the scope of their involvement?
We transferred all of our SEO practices from a different vendor over to Straight North and added PPC to our agreement. We relied on them to earn us higher ranks for different keywords. We have nine different areas of expertise, so Straight North researched which keywords tied to those areas.
Further, we were attracted to Straight North because of their ability to develop content, which our previous firm didn’t have the capacity for. Straight North created backlinks for our site, and they developed infographics and other content to better optimize our webpages. They also built out a section of our site for blog content, which they will contribute to for the next six months.
Another firm in our space utilizes paid advertising, and we realized we were being circumvented by their ads, which spurred our decision to explore that tactic, as well. Our paid campaign featured display ads and PPC ads.
What is the team composition?
Our account manager, Caitlin, has been our point of contact throughout the project. We love working with her.
How did you come to work with Straight North?
Our SEO firm prior to Straight North produced modest results, but we were uncomfortable with other aspects of their business. We wanted our partner to be more reliable and accountable. We conducted an online search and found Straight North. We were impressed with their website and reached out to them. They were one of four vendors we considered, and we felt they would be best for the job.
How much have you invested with them?
At one point, we were spending about $3,000 a month in management fees for the SEO and PCC campaigns. During that time, we paid between $3,000-$5,000 for the paid ads. We have since transferred our entire budget to the SEO campaign.
What is the status of this engagement?
Our engagement began in May 2017 and is ongoing. The paid ads returned promising results, but when we analyzed all of our leads, we realized that the most fruitful leads and the leads that were the most important to us were generated by organic search. We currently work with Straight North only for SEO and content development.