What evidence can you share that demonstrates the impact of the engagement?
We get comments from our customers all the time that our site is one of the better-looking ones they’ve seen in the industry. The website looks way more professional than our last one. I’d put an infographic together for our previous website using Microsoft Paint, and I asked Straight North to redesign it. Their designers recreated the infographic to match our new site, and it looks really good. To create backlinks, they shared the graphic with a handful of resources and asked them to link it back to our website; just doing that moved us up quite a bit on Google rankings.
They’re constantly looking over our website and making sure that all of our keywords are relevant so that we can rank as high as we can. While working with Straight North, we’ve noticed that we rank higher in Google search terms than we did with our previous provider. Our leads have also gone up.
We can now log into the website at any time and make whatever changes we’d like, which is really helpful. Also, the fact that they write blogs is impressive, since we’re in a pretty technical industry. Whoever they have writing blogs requires a good amount of knowledge about chemistry and our products.
How did Straight North perform from a project management standpoint?
They send us monthly reports that go over how the SEO and PPC campaigns are performing, whereas our last provider never sent us anything. Just today, Straight North sent a Word Document stating the changes they want to make to the site and explaining why they want to make them. It’s really big that they’re continually updating the site and looking at what SEO terms are relevant.
The reports they send also include recommendations. For instance, we were doing a campaign to try and target our competitors’ products. It seemed like a great campaign to us, but after running it for three months and spending a decent amount of money on it, we hadn’t gotten a single lead. Straight North let us know we weren’t seeing results and recommended that we turn it off.
What did you find most impressive about them?
In short, we’ve been really impressed. I’d say I’ve been most impressed by their promptness. If I ever have a question, I have two different people and an immediate contact I can reach out to, and somebody will get back to me right away.
Are there any areas they could improve?
No, I don’t have any complaints. Some of the SEO and PPC terms can be hard to understand, but it’s a confusing industry. When I’ve asked them to explain something better, they’ve always been able to.
Any advice for potential customers?
Take advantage of the monthly calls with your account representatives and be prepared to ask as many questions as you have. There’s some confusing jargon with SEO and PPC, and Straight North will easily explain it to you in simple terms so that you can better implement this stuff to improve your marketing.