Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
I don't have any significant metrics for the site, other than the fact that Straight North was able to complete it on time and on budget. The site looks good, much better than we anticipated. I gave them some direction on what I wanted to see within each page, but Straight North actually wrote all of it. There were hardly any edits needed. I found that impressive, considering that the topic of the website can get detailed and research-intensive.
How did Straight North perform from a project management standpoint?
I cannot give enough praise to our project manager. There was some misunderstanding in the beginning, but she went above and beyond, going through everything with a fine-tooth comb. We became clear on all aspects of the project and maintained almost daily communication. I wish that she was a part of our SEO team, given how great she was to work with.
One of the things I liked about Straight North, particularly in the case of our project manager, was that they were extremely detailed. I always received recaps of our conversations with bullet points detailing what needed to be done and what had been completed. I remained in constant contact with our manager and everything was scheduled well. I immediately knew when a project would be started, how long it would take, and what, if anything, could postpone certain elements. Knowing the timeline from start to finish was awesome. I feel that some website jobs can take forever, but with Straight North, there was a very strict schedule. Straight North communicated daily, telling us what was going on, what we needed to do, and so on.
What did you find most impressive about Straight North?
I could simply give concepts to Straight North's team, and they would bring to life what I wanted to see. I didn’t have to go into the minutiae of the requirements. Normally, on our other internal projects, I am involved in the nitty-gritty of writing content. It can be exhausting to describe exactly what elements I want to see on what pages. Straight North got things right the first time, which was really nice.
Are there any areas Straight North could improve?
We've had some SEO-related issues with the website, but this is mainly due to the competition in our industry.
What tips or recommendations could you share that might increase the likelihood of success with Straight North?
It's fantastic that Straight North is extremely responsive in communicating what we need to do on weekly. However, there are quite a few things for which clients need to review and provide advice. If clients keep requesting multiple revisions on certain pieces, their timeline will be shifted back. I made that mistake at the very beginning, but after we had a conversation about this with Straight North, everything else went swimmingly. My advice is that clients determine exactly what they want and express that at the very beginning of the project. I deal with many vendors day in and day out. I've found that I must be very detailed when giving them instructions, otherwise, I won't get what I'm looking for.