What was the scope of their involvement?
We discussed everything over the phone. They said they would set up new landing pages for me and do all the research about my business. According to them, it would take them two weeks to set up all the campaigns and initiate them.
Actually, it took more than four weeks, which was the first red flag for me. I sent several emails asking about progress and when they would be starting the campaigns. We kept going back and forth and they said they were working on it. At some point, I sent a final email letting them know it had already been more than four weeks, and that, at that point, I was considering hiring someone else so I could get ads running by the end of that week. It still took them another week to actually start running the campaigns.
In my initial call with the sales representative, they said they would run ads on both Bing and Google. I am a small business with a limited budget; I wanted to start small and asked them to focus on Google to start. Although I am not sure they ran ads on Bing, I am sure they ran ads on Google. They gave me access to the Google Ads account so I could see what was going on.
What is the team composition?
I worked with a sales representative initially, and, after I signed a contract with them, I was assigned an account manager and a customer care manager.
How did you come to work with Straight North?
I started searching for a reliable company with great reviews. I began my search on Google, and I knew about Clutch and found Straight North through the site. I wanted to hire a company that could do PPC and Google ads, but additionally SEO and Facebook ads in the future. Their profile mentioned they work with small businesses like me, with lower budgets in the beginning.
I contacted them, as well as two other companies with similar competencies from Clutch. Straight North seemed to be more flexible with their terms and I decided to go with them. The other two companies didn’t follow up or there were other reasons I decided not to go with them.
How much have you invested in them?
In total, they charged me around $2,100. It may not seem like a lot of money, but considering they charged me that amount and wasted two and a half months, it was. Someone with better expertise may have done the job better, and I maybe would have made some more money during that time.
What is the status of this engagement?
We worked together from May–July 2019.