What evidence can you share that demonstrates the impact of the engagement?
We don’t get a ton of inbound leads. It requires a lot of trust to get someone to hand their IT department over, so it’s a long buy-in process. We got an organic lead a few months after Straight North came on and closed it to the tune of $12,000 a month in recurring revenue for a three-month contract. We’ve already seen measurable results in terms of dollars.
They’ve successfully boosted our rankings on Google; the average search result across our tracked keywords right now is on the second page, whereas they were on the seventh or eighth page before Straight North came on. We were nowhere to be found before, and since they started six months ago, we’ve seen gains.
The lead flow and the uptick in the SERPS (search engine results page) are the two things that I measure. They’re making a difference and are committed to the partnership. They’re always good about the ancillary things, like being responsive and on time to meetings. There was a situation two months ago when COVID-19 hit, and we needed to pivot our strategy a bit, since companies are working remotely now and need remote IT setups. I asked Straight North to prioritize some different keywords and make a dedicated ‘remote work’ page on our website. Ann and her team were on it and were responsive. I asked them to drop everything for me and get it done, and they were able to deliver.
How did Straight North perform from a project management standpoint?
The nice thing about Straight North is that they have everything in a portal called GoNorth Reporting, which I can log into. I can see the rankings and monthly breakdowns. Ann puts together monthly reports that she uploads to the portal, and we review those collaboratively and go through the progress that was made. We also have bi-monthly calls to chat about any strategy direction, changes we want to make, etc. The project management is really what has set them apart in my eyes.
What did you find most impressive about them?
What I think distinguishes Straight North from any other SEO provider I’ve worked with is the fact that they communicate, they’re accountable to their results, and they truly have our business’s best interest in mind. Having worked with a lot of digital marketing companies, I know this is uncommon, so finding that in a business partner is really valuable.
Are there any areas they could improve?
I have been really happy with the partnership. I don’t really have anything.
Any advice for potential customers?
It’s really about setting expectations. When you start any new partnership with an outside vendor, if they don’t know what you expect of them when the partnership starts, how can they possibly achieve anything? That was one thing I took very seriously at the beginning of our partnership: setting my expectations on what I expected of them, which was an increase in rankings and more lead flow, both of which we’ve gotten.