What was the scope of their involvement?
Konstruct Digital’s first responsibility was to add custom features to an off-the-shelf CRM system. They worked in tandem with our operations and sales teams and the original CRM supplier to implement new code so that the product met our needs. Once complete, Konstruct Digital visited each of our branch offices to hold training programs with each of our sales teams and branch managers so that they learned how to use the new CRM. Our company has sometimes been a bit resistant to technological changes, but Konstruct Digital helped to demonstrate the benefits of using the new system.
Once the CRM was in place, our attention turned to making visual upgrades to our old website. Konstruct Digital modernized and rebranded the site and made it more navigable. The changes make our website more client-friendly in that they can now find products more easily. Additionally, Konstruct Digital set up a monthly newsletter to inform all employees on company happenings and a quarterly newsletter to provide clients with news relevant for them.
From a branding standpoint, Konstruct Digital made strategic design updates to our business cards, marketing collateral, trade show materials, and service vehicles. Finally, they devised a LinkedIn campaign that featured our employees’ pictures and job descriptions, which helped to increase our followers on the platform.
What is the team composition?
Our primary contacts are Matt and Amanda (Partners, Konstruct Digital), but there are several others behind the scenes, as well.
How did you come to work with Konstruct Digital?
I had worked with members of their team in the past, and when we secured the new CRM system, I asked them if they could assist. They said yes and were proactive in finding other ways to help.
How much have you invested with them?
We’ve spent about $100,000 CAD (approximately $74,300 USD) to this point.
What is the status of this engagement?
Our engagement began in January 2018 and remains ongoing.