Konstruct Digital

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager at a Cloud consulting company

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We needed a company that could help us with our SEO and paid ads efforts. The goal was to increase our reach and brand awareness

SOLUTION

What was the scope of their involvement?

We hired Konstruct Digital to develop an SEO strategy for our website. We started the engagement with multiple discovery calls, wherein we reviewed the content that we had online and determined our goals, target audience, and persona that we wanted to have. They suggested multiple strategies that fit where we were at that time but, at the same time, leave some room for us to continue adapting them to our future goals.

Konstruct Digital is primarily in charge of conducting keyword research and creating optimized content for our website. They handle all of our Google Ads campaigns and overall SEO efforts. Aside from that, they fully manage the design and development of our website. They’ve also helped with some ad hoc requests such as press releases and some social media, lead generation, and email nurture campaigns.

What is the team composition?

I work directly with Denise (Digital Strategist), Alicia (Paid Media Team Lead), Hannah (Content & Social Media Specialist),  and one other person from Konstruct Digital.

How did you come to work with Konstruct Digital?

We found Konstruct Digital through a referral.

How much have you invested with them?

We have a retainer of $7,500 CAD (Approximately $5,800 USD) per month.

What is the status of this engagement?

We started working together in December 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We definitely saw a huge increase in terms of users and sessions on our website. Our ad clicks went up, and the costs went down. We’ve also seen a decrease in our bounce rates. Additionally, we’ve seen a few conversions and some opportunities coming from our paid ads.

Even feedback from our own team in terms of the content that Konstruct Digital has produced has been great. They’ve been able to produce easily-digestible, engaging content for our site.

How did Konstruct Digital perform from a project management standpoint?

Konstruct Digital has been outstanding in terms of project management. We have weekly calls, and they always update us on their progress, plans, and everything they’ve accomplished so far. This makes it incredibly easy to work with them.

We primarily communicate through Zoom, Slack, and email.

What did you find most impressive about them?

We’re most impressed with Konstruct Digital’s exceptional communication and commitment to the project. I trust them to do what needs to be done.

Are there any areas they could improve?

No, I don’t have any complaints. I’m really happy with their work.

Do you have any advice for potential customers?

Make sure to start from the very foundations of your website and reveal its content before spending money on ads.

BACKGROUND

Please describe your company and your position there.

I am the Communications and Strategy Manager for a leadership development firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Konstruct Digital?

Our website transitioned to Wordpress so that we could make edits on our own and also really focus on our digital marketing strategy which was to hone in on SEO and ultimately increase our organic traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

Kontruct came recommended by industry colleagues. Our rep, Kimberley, has been exceptional at translating technical and specialized language and features into plain and approachable language.

Describe the project in detail and walk through the stages of the project.

We meet with Konstruct quarterly to review our goals based on where the company is going and balance it with the data they provide. We then meet monthly to discuss how our milestones are tracking against our goals. Konstruct is always prepared with quality and relevant data.

How many resources from the vendor's team worked with you, and what were their positions?

We had one point of contact, Kimberly Findlay, who is extremely talented at what she does. She is always very prepared and extremely responsive. She is always patient and understanding to our business challenges.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our digital marketing goals have surpassed our goals. The increase in organic traffic, and our google rankings are impressive.

How effective was the workflow between your team and theirs?

I found Konstruct Digital to be very reliable, patient, and dependable. They worked to our deadlines and kept us up to date as often as needed. Usually through email, but Kimberly was always willing to jump on a zoom or phone call to walk through any questions we had.

What did you find most impressive or unique about this company?

The service and the results.

Are there any areas for improvement or something they could have done differently?

We are in the midst of creating a new process where SEO writers can meet regularly with our SME's to develop a stronger understanding of our brand and tone.

BACKGROUND

Introduce your business and what you do there.

I’m the president of an e-learning company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We hired Konstruct to reduce our Google ad spend. For context, we previously worked with two teams for this project, and they both claimed to be experts in ad management and SEO — both of them were disastrous.

SOLUTION

What was the scope of their involvement?

Konstruct digs deep into what we need. They then tell us how they’re going to handle the project, communicating back and forth with us. The team also has systems in place for us to effectively review any of their proposed changes. From there, we meet with them to discuss the implementation of their plans. 

What is the team composition?

We work with a Tryphena (Digital Marketing Strategist & Manager), and we talk with Matt (Managing Partner) on occasion when it comes to strategies. Our team also deals with their PPC team. Another person works on our social media efforts. In total, we interface with 3–4 people, and everything funnels through Tryphena. 

How did you come to work with Konstruct Digital?

We found Konstruct via a Google search. At that time, we were switching away from our previous IT service company, which happened to speak about Konstruct. That pushed us to have a conversation with their team. The start of the process was excellent; it was different from our previous two ad managers. As a result, we decided to go on with the engagement. 

What is the status of this engagement?

We started working together in January 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

To measure success, we review Konstruct’s work on a monthly basis. We look at traffic, sales, and ad spend. Overall, our ad spend is down while the traffic and sales are up. The reduced ad spend more than offsets the cost we pay to Konstruct. 

How did Konstruct Digital perform from a project management standpoint?

To manage the project, Konstruct submits reports about the previous month every second or third day of the current month. We then schedule a meeting with them a week later to go over their reports and talk about the changes and trends they see. Their team also provides reports with plenty of data — more data than Google Analytics. The team also makes sense of everything for us. Moreover, the project manager is terrific. I can’t say enough good things about them. 

What did you find most impressive about them?

Konstruct’s systematic approach to getting results is impressive. However, for me, it’s all about people — Tryphena is a good person who does good work. Overall, their system is great and their people know their job. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Respond to Konstruct’s queries. If you respond quickly to their requests, they’ll quickly implement things. The team also looks for approval for everything, so there are no surprises with them. If you’re on the ball and respond to their plan, the whole process will be quicker. 

BACKGROUND

Please describe your company and your position there.

We are an established manufacturer of heavy duty wash equipment for the transit, municipal, military and fleet industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Konstruct Digital, and what were your goals?

We hired Konstruct to improve the asthetic appeal of our website, optimize our SEO results and ultimately convert more prospects by increasing our form completion or contact requests.

SOLUTION

How did you select this vendor and what were the deciding factors?

Konstruct was referred to us by a close business partner with whom our company does business with regularly.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Konstruct benchmarked our website against our peer group, provided recommendations for improvement and worked with us to design a new far superior website. They also have worked with us to increase our presence in digital channels such as LinkedIn.

How many people from the vendor's team worked with you, and what were their positions?

We've worked with at least four different individuals. Their roles ranged from overall project consulting, SEO specialization, campaign design as well as directly communicating with their ownership.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our monthly website traffic has increased and our goal completions are up over 50% YoY. We also are performing at the top of our peer group for SEO results on the list of key word groups that we have deemed most critical for our prospect base during search.

Describe their project management style, including communication tools and timeliness.

We talk weekly with Konstruct and work on always keeping the ball moving forward. Our company is small and folks wear many hats, so driving progress is always a challenge.

What did you find most impressive or unique about this company?

They brought disciplines that were needed to effectively improve our digital positioning in our industry.

Are there any areas for improvement or something they could have done differently?

Constraints tend to be on our side as Konstruct is not able to create content since the SMEs are within our company. If there was a way for us to get the content to them more effectively it would accelerate our development processes.

BACKGROUND

Introduce your business and what you do there.

I’m the office manager at a rubber and steel tracks distributor. We also provide heavy equipment repair services for machinery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital? 

We hired Konstruct to create our website and help us with our marketing efforts. 

SOLUTION

What was the scope of their involvement?

Konstruct developed our website from scratch. For context, we’d been in business for 10 years and never needed to market until the economy turned sideways a few years ago. Given that, their team built the website and provided recommendations for marketing tools, SEO, and search performance. 

At present, they continue to update our website. They work to create efficiencies on the website to let customers find and contact us easily. Meanwhile, our website is simple, and it only has five tabs. Customers can reach out to us through the site and send inquiries or ask for quotes. Social media links are also found on the website. We’ve considered adding a payment gateway on the website, but we’ve changed accounting programs instead. The Konstruct team also handles our Google Ads efforts. 

What is the team composition?

We’ve worked with Konstruct’s owner and two other people from their team. 

How did you come to work with Konstruct Digital?

We were referred to Konstruct. 

How much have you invested with them?

We’ve spent around $25,000 CAD (approximately $20,000 USD).

What is the status of this engagement?

 We started working with them in April 2018, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

To measure success, we typically ask clients where they find us. So far, they normally find our business through Google Ads and directly via our website. 

How did Konstruct Digital perform from a project management standpoint?

Konstruct’s project management has been great. The team is great at communicating and giving us feedback. In fact, they provide us with monthly articles on Google Ads optimization. Simply put, they always keep us in the loop. To communicate, we use emails and phone calls. Their resources are highly accessible and quick to respond. We’ve also met with them in person a few times. 

What did you find most impressive about them?

Their huge knowledge is the most impressive thing about them. We’ve gone into the engagement without knowing anything about how to be more accessible online. Because of that, the team has provided us with numerous tools to help us get our business out there. They listen carefully to our goals and stick to our budget. 

Are there any areas they could improve?

No, there aren’t any. They’ve been in line with everything we need. 

Do you have any advice for potential customers?

Make sure that the team approach is there, and ensure that Konstruct has a clear understanding of your business. While they don’t need to know every business out there, they do need to know your take on your business. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner and sole shareholder of Roseman Corp that has an operating division called Executive Suites by Roseman.

We offer serviced apartments and corporate suites primarily to businesspeople in need of long-term lodging.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We needed help with web development.

SOLUTION

What was the scope of their involvement?

Konstruct Digital completely redeveloped our existing website. The team handled the entire process independently — they chose the new design and color scheme based on my requirements. Additionally, they improved on its functionality.

Afterward, they started working on our site’s SEO. They continue to help us with our digital marketing and PPC efforts. We don’t do much social media marketing anymore, but they did help us with LinkedIn marketing in the past.

What is the team composition?

We have one central point of contact: Tryphena (Digital Marketing Strategist & Manager). She deals with the rest of the teammates on our behalf. 

How did you come to work with Konstruct Digital?

Another vendor we were working with recommended Konstruct Digital.

How much have you invested with them?

We’ve spent at least $100,000 CAD (approximately $79,000 USD).

What is the status of this engagement?

The project started in January 2017, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our PPC campaigns have been hugely successful. Throughout the engagement, I’ve been either fully booked or close to being sold out. We always have a high occupancy rate.

Konstruct Digital does their job well. They’ve allowed us to overcome the seasonal nature of our business. We’ve seen a steady flow of prospective guests come from the team’s marketing efforts.

How did Konstruct Digital perform from a project management standpoint?

They score high in terms of communication and sticking to deadlines and budgets. We use email and Zoom to communicate.

What did you find most impressive about them?

They’re a great, proactive team — they’re totally on top of the project. Konstruct Digital always actively looks for ways to improve our website and marketing efforts. If something isn’t working, they quickly let us know and recommend changes.

We’ve had a long-term partnership with Konstruct Digital, and they’ve maintained the standard of communication throughout the years. Tryphena does a great job of translating technical terms to us — we feel like she truly understands our needs.

Are there any areas they could improve?

No, there’s nothing they could do better. If I have any problems, I can just call them up, and they’d immediately provide me with a solution.

Do you have any advice for potential customers?

Disclose everything they need for the project to succeed. Give them information on your business and your goals. Additionally, don’t be afraid to tell them whether or not they’re doing a good job. This level of honesty will help them do a great job.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of Can’t We Just Get Along Counselling Inc. We provide psychological services such as psychotherapy, EMDR therapy, and couple counseling.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

Konstruct Digital does SEO for our website.

SOLUTION

What was the scope of their involvement?

Konstruct Digital built our website. Currently, they review all of the content we do for our services and look after our Google ads campaign, doing keyword research and updating each section.

What is the team composition?

I’ve worked with one case manager and 2–3 people from their team.

How did you come to work with Konstruct Digital?

I found them on the internet and their professionalism convinced me. It’s very difficult to find good SEO companies, and some of them promise and don’t deliver.

How much have you invested with them?

We spend approximately $15,000–$20,000 a year.

What is the status of this engagement?

Our engagement began in March 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 136% increase in SEO and organic traffic since they started. Paid through traffic has grown by 1,127% over a year, and clicks per product grew by 132%. Working with them has had a big effect on us — we now have too much work.

How did Konstruct Digital perform from a project management standpoint?

We have a monthly meeting. Whenever I make a request, they usually answer within 20 minutes. Additionally, they always keep me up to date on everything that’s going on.

What did you find most impressive about them?

I’m impressed with their professionalism and customer service. They’re the first decent company I work with.

Are there any areas they could improve?

I can’t think of anything right now. We’ll see how the whole project turns out.

Do you have any advice for potential customers?

Provide as much information upfront so that they can specifically target your needs.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing project lead at Shane Homes Group of Companies. We’re a home builder and land developer company in Calgary, Alberta. We have three divisions — Shane Homes, focused on home building, Shane Communities, which focuses on land development, and Shane Multi-Family, which builds multi-family units like condos and townhomes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We weren’t ranking very well on Google, so we reached out to Konstruct Digital for help with our SEO and non-branded search terms.

SOLUTION

What was the scope of their involvement?

Konstruct Digital is doing on- and off-site SEO for our three divisions — homebuilding, land development, and multifamily. We already had a website, but they’ve implemented new changes and recommendations.

At the beginning, the deliverables were clearly outlined, and they came back with their approach on how they implement all of their solutions. For implementation, we gave them access to our Google Analytics, as well as the backend of our website. They did most of the research, and then they approached it from a fresh perspective.

They’ve mostly done content changes, rather than structural ones. First, they scanned and went through our entire website, outlining where we had missing alt tags, broken backlinks, and 404s. We fixed those changes, and then they moved on to work on the current content SEO, keyword research and mapping, and some title and meta tags.

We’ve done the first phase with them, which is kind of the foundational setup. In May, we’re moving on to more of a content SEO strategy.

What is the team composition?

Although I often interact most often with two of them, there’s four people on our team — Amanda (Managing Partner), who is our partner strategist, Joel (Digital Marketing Consultant), who is the head of SEO, Kimberly (Digital Strategist), and Hannah (Content & Social Media Specialist), our SEO content strategist.

How did you come to work with Konstruct Digital?

We found them through a Google search and landed on their website. We were looking for SEO vendors, so we invited them to put a proposal together and present it to the Shane Homes team. There were a lot of conversations with Amanda; she’s very knowledgeable. Ultimately, we wanted to partner with them because their presentation was great and we had a lot of confidence in their abilities.

How much have you invested with them?

Up until now, we’ve spent between $20,000–$25,000.

What is the status of this engagement?

We reached out and talked to Amanda at the end of last year. Our partnership began in January 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve provided us a dashboard with metrics. Compared to the same time period last year, from January–April 2021, our non-branded keyword searches went from 19.3% to 31.9%, which is what we wanted. That data is telling us that something’s working.

Then, on the dashboard as well, we can see the keywords that we’re going for, and we’ve started to rank well for those, so the results have been amazing. They’re really good, and we’re seeing success.

How did Konstruct Digital perform from a project management standpoint?

They’re really organized. What I really like about Konstruct Digital is that they give us a report with three things they’ve accomplished and three things they’re working on at the start of every week. We have those check-in emails, and then we also have a check-in call every Thursday to just touch base on the project with Kim, our dedicated rep.

We typically communicate through emails, and then we have that one half-an-hour Zoom call every week.

What did you find most impressive about them?

They’re an extension of our team, and they’re just really great to work with. My in-house marketing team and I reach out to them, and they're willing to show us and answer questions, even beyond SEO.

Are there any areas they could improve?

I can’t really think of anything.

Do you have any advice for potential customers?

As you approach them, be upfront about the goals you want to accomplish and open to their expertise.

BACKGROUND

Introduce your business and what you do there.

Respondent 1: We’re the co-founders of a consumer goods company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

Respondent 2: We had built out a simple website for ourselves and had engaged in some basic digital marketing efforts. We retained their services to improve the look, feel, and function of our website while also improving and expanding our digital marketing campaigns.

SOLUTION

What was the scope of their involvement?

Respondent 2: To start the engagement, we tasked them with updating our site’s home page. They came up with new concepts for the page that incorporated e-commerce best practices to help improve conversion rates. We worked with them to incorporate our ideas into their solution before they implemented it on our site. They also helped us set up Google search retargeting campaigns, delivering collateral and managing campaigns to help drive sales increases.

Respondent 1: Another project they helped us with more recently was preparing for our company’s appearance on Shark Tank. They created a landing page for the event as well as promotional graphics for us to share on social media. They also wrote and disseminated a press release for us. In addition, they made sure our website was ready for the increase in traffic that would result from the episode’s airing.

What is the team composition?

Respondent 1: We worked with two people. They had a team working behind the scenes as well.

Respondent 2: One of our direct contacts was a project manager. The other was one of the more high-level people within their company.

How did you come to work with Konstruct Digital?

Respondent 1: They were recommended by another company within our network. We had originally brought them in, in part, to help with keyword research and SEO for the recipe-sharing portion of our website. This part of the site is no longer active, though.

How much have you invested with them?

Respondent 2: We’ve spent around $25,000 with them so far.

What is the status of this engagement?

Respondent 2: We’ve been working together since February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Respondent 2: With how much is changing for our company, it’s hard to attribute any one metric to any one vendor. However, we attribute increases in site traffic, conversion rate, and sales through the site to their work.

Respondent 1: They’re really nice to work with and are receptive to feedback. They want to make sure the client is satisfied with the end result. They’re not afraid to go back multiple times to make sure they get everything right.

Respondent 2: We’ve been happy with the quality of the creative assets they’ve delivered as well as how they’ve managed our ad campaigns.

How did Konstruct Digital perform from a project management standpoint?

Respondent 1: We mostly communicate via email and schedule monthly calls to check in. Depending on what projects we’re working on, we might schedule another call to make sure everyone’s on the same page about the schedule of deliverables. We have a shared Google Drive that we use for collaborative work.

Respondent 2: We don’t use any project management software, but our communication with them has been clear and effective.

What did you find most impressive about them?

Respondent 1: They’re never pushy and are always straightforward about how they can help us. I really feel like they’re a part of our team.

Are there any areas they could improve?

Respondent 1: Nothing comes to mind.

Respondent 2: I can’t think of anything that I’m dissatisfied with.

Do you have any advice for potential customers?

Respondent 1: Be clear about what your ideal project path is. We were too concerned with project costs at the start of our engagement, and I wonder what our work would have been like had we not limited them starting out.

BACKGROUND

Introduce your business and what you do there.

Our organization is a publicly-traded software company that delivers solutions for construction companies. We’re one of many companies within our parent company. I’m the VP of sales and marketing. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

Our challenge was related to marketing on our website. We needed content marketing, SEO, and website design services.

SOLUTION

What was the scope of their involvement?

They provided us with SEO optimization, blog content, web design, wireframes, and more. From soup to nuts, they handled all the content, framework, and strategy for content on our website. While they didn’t implement true structural site changes, they greatly expanded the amount of content we have on the site. They handled the design and framework of the site. 

Our internal team collaborates with them on PPC and social media marketing. They’re our third-party vendor of choice for many of our marketing and branding requirements. 

What is the team composition?

Kimberly (Digital Strategist) and Amanda (Managing Partner) were our main points of contact. There was another team member working in the background.  

How did you come to work with Konstruct Digital?

My colleague found them. They had very good referrals, so we asked them to share their portfolio of blogs and content with us. After vetting their work, we decided to hire them. They stood out from the other companies we considered. 

How much have you invested with them?

We’ve spent about $150,000 on their work.  

What is the status of this engagement?

We’ve been working with them since March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything from our optimization to landing pages to our rankings in keyword searches has improved. The volume of leads coming through our website has increased by about 40%. There’s tangible evidence of the quality of their work. They correct their work when corrections are required as well.   

How did Konstruct Digital perform from a project management standpoint?

We worked very closely in terms of feedback and still meet twice each week to review their work. In those meetings, we share our edits and thoughts to move the project forward. We’re constantly in-touch and vetting the quality of their work.

They always show up extremely organized. We got through a very focused agenda, and they never miss deadlines. We communicate via email, Zoom, and sharing information on Google Docs. 

What did you find most impressive about them?

They’re very knowledgeable and have great writing capabilities. We appreciate their organization, intelligence, and focus on getting the job done. 

Are there any areas they could improve?

They’re don't charge very much for their work and could charge more than they do, but it’s a competitive world. 

Do you have any advice for potential customers?

Sign up with them because they’re a terrific team. They’re experts but will take your feedback when you offer it. Be engaged with their advice because they’re very good at what they do.