Konstruct Digital

BACKGROUND

Introduce your business and what you do there.

I’m the marketing project lead at Shane Homes Group of Companies. We’re a home builder and land developer company in Calgary, Alberta. We have three divisions — Shane Homes, focused on home building, Shane Communities, which focuses on land development, and Shane Multi-Family, which builds multi-family units like condos and townhomes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We weren’t ranking very well on Google, so we reached out to Konstruct Digital for help with our SEO and non-branded search terms.

SOLUTION

What was the scope of their involvement?

Konstruct Digital is doing on- and off-site SEO for our three divisions — homebuilding, land development, and multifamily. We already had a website, but they’ve implemented new changes and recommendations.

At the beginning, the deliverables were clearly outlined, and they came back with their approach on how they implement all of their solutions. For implementation, we gave them access to our Google Analytics, as well as the backend of our website. They did most of the research, and then they approached it from a fresh perspective.

They’ve mostly done content changes, rather than structural ones. First, they scanned and went through our entire website, outlining where we had missing alt tags, broken backlinks, and 404s. We fixed those changes, and then they moved on to work on the current content SEO, keyword research and mapping, and some title and meta tags.

We’ve done the first phase with them, which is kind of the foundational setup. In May, we’re moving on to more of a content SEO strategy.

What is the team composition?

Although I often interact most often with two of them, there’s four people on our team — Amanda (Managing Partner), who is our partner strategist, Joel (Digital Marketing Consultant), who is the head of SEO, Kimberly (Digital Strategist), and Hannah (Content & Social Media Specialist), our SEO content strategist.

How did you come to work with Konstruct Digital?

We found them through a Google search and landed on their website. We were looking for SEO vendors, so we invited them to put a proposal together and present it to the Shane Homes team. There were a lot of conversations with Amanda; she’s very knowledgeable. Ultimately, we wanted to partner with them because their presentation was great and we had a lot of confidence in their abilities.

How much have you invested with them?

Up until now, we’ve spent between $20,000–$25,000.

What is the status of this engagement?

We reached out and talked to Amanda at the end of last year. Our partnership began in January 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve provided us a dashboard with metrics. Compared to the same time period last year, from January–April 2021, our non-branded keyword searches went from 19.3% to 31.9%, which is what we wanted. That data is telling us that something’s working.

Then, on the dashboard as well, we can see the keywords that we’re going for, and we’ve started to rank well for those, so the results have been amazing. They’re really good, and we’re seeing success.

How did Konstruct Digital perform from a project management standpoint?

They’re really organized. What I really like about Konstruct Digital is that they give us a report with three things they’ve accomplished and three things they’re working on at the start of every week. We have those check-in emails, and then we also have a check-in call every Thursday to just touch base on the project with Kim, our dedicated rep.

We typically communicate through emails, and then we have that one half-an-hour Zoom call every week.

What did you find most impressive about them?

They’re an extension of our team, and they’re just really great to work with. My in-house marketing team and I reach out to them, and they're willing to show us and answer questions, even beyond SEO.

Are there any areas they could improve?

I can’t really think of anything.

Do you have any advice for potential customers?

As you approach them, be upfront about the goals you want to accomplish and open to their expertise.

BACKGROUND

Introduce your business and what you do there.

Respondent 1: We’re the co-founders of a consumer goods company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

Respondent 2: We had built out a simple website for ourselves and had engaged in some basic digital marketing efforts. We retained their services to improve the look, feel, and function of our website while also improving and expanding our digital marketing campaigns.

SOLUTION

What was the scope of their involvement?

Respondent 2: To start the engagement, we tasked them with updating our site’s home page. They came up with new concepts for the page that incorporated e-commerce best practices to help improve conversion rates. We worked with them to incorporate our ideas into their solution before they implemented it on our site. They also helped us set up Google search retargeting campaigns, delivering collateral and managing campaigns to help drive sales increases.

Respondent 1: Another project they helped us with more recently was preparing for our company’s appearance on Shark Tank. They created a landing page for the event as well as promotional graphics for us to share on social media. They also wrote and disseminated a press release for us. In addition, they made sure our website was ready for the increase in traffic that would result from the episode’s airing.

What is the team composition?

Respondent 1: We worked with two people. They had a team working behind the scenes as well.

Respondent 2: One of our direct contacts was a project manager. The other was one of the more high-level people within their company.

How did you come to work with Konstruct Digital?

Respondent 1: They were recommended by another company within our network. We had originally brought them in, in part, to help with keyword research and SEO for the recipe-sharing portion of our website. This part of the site is no longer active, though.

How much have you invested with them?

Respondent 2: We’ve spent around $25,000 with them so far.

What is the status of this engagement?

Respondent 2: We’ve been working together since February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Respondent 2: With how much is changing for our company, it’s hard to attribute any one metric to any one vendor. However, we attribute increases in site traffic, conversion rate, and sales through the site to their work.

Respondent 1: They’re really nice to work with and are receptive to feedback. They want to make sure the client is satisfied with the end result. They’re not afraid to go back multiple times to make sure they get everything right.

Respondent 2: We’ve been happy with the quality of the creative assets they’ve delivered as well as how they’ve managed our ad campaigns.

How did Konstruct Digital perform from a project management standpoint?

Respondent 1: We mostly communicate via email and schedule monthly calls to check in. Depending on what projects we’re working on, we might schedule another call to make sure everyone’s on the same page about the schedule of deliverables. We have a shared Google Drive that we use for collaborative work.

Respondent 2: We don’t use any project management software, but our communication with them has been clear and effective.

What did you find most impressive about them?

Respondent 1: They’re never pushy and are always straightforward about how they can help us. I really feel like they’re a part of our team.

Are there any areas they could improve?

Respondent 1: Nothing comes to mind.

Respondent 2: I can’t think of anything that I’m dissatisfied with.

Do you have any advice for potential customers?

Respondent 1: Be clear about what your ideal project path is. We were too concerned with project costs at the start of our engagement, and I wonder what our work would have been like had we not limited them starting out.

BACKGROUND

Introduce your business and what you do there.

Our organization is a publicly-traded software company that delivers solutions for construction companies. We’re one of many companies within our parent company. I’m the VP of sales and marketing. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

Our challenge was related to marketing on our website. We needed content marketing, SEO, and website design services.

SOLUTION

What was the scope of their involvement?

They provided us with SEO optimization, blog content, web design, wireframes, and more. From soup to nuts, they handled all the content, framework, and strategy for content on our website. While they didn’t implement true structural site changes, they greatly expanded the amount of content we have on the site. They handled the design and framework of the site. 

Our internal team collaborates with them on PPC and social media marketing. They’re our third-party vendor of choice for many of our marketing and branding requirements. 

What is the team composition?

Kimberly (Digital Strategist) and Amanda (Managing Partner) were our main points of contact. There was another team member working in the background.  

How did you come to work with Konstruct Digital?

My colleague found them. They had very good referrals, so we asked them to share their portfolio of blogs and content with us. After vetting their work, we decided to hire them. They stood out from the other companies we considered. 

How much have you invested with them?

We’ve spent about $150,000 on their work.  

What is the status of this engagement?

We’ve been working with them since March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything from our optimization to landing pages to our rankings in keyword searches has improved. The volume of leads coming through our website has increased by about 40%. There’s tangible evidence of the quality of their work. They correct their work when corrections are required as well.   

How did Konstruct Digital perform from a project management standpoint?

We worked very closely in terms of feedback and still meet twice each week to review their work. In those meetings, we share our edits and thoughts to move the project forward. We’re constantly in-touch and vetting the quality of their work.

They always show up extremely organized. We got through a very focused agenda, and they never miss deadlines. We communicate via email, Zoom, and sharing information on Google Docs. 

What did you find most impressive about them?

They’re very knowledgeable and have great writing capabilities. We appreciate their organization, intelligence, and focus on getting the job done. 

Are there any areas they could improve?

They’re don't charge very much for their work and could charge more than they do, but it’s a competitive world. 

Do you have any advice for potential customers?

Sign up with them because they’re a terrific team. They’re experts but will take your feedback when you offer it. Be engaged with their advice because they’re very good at what they do.  

BACKGROUND

Introduce your business and what you do there.

I work for dmg events in the energy division. I’m a marketing specialist.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We don’t have the inhouse knowledge for digital campaigns, PPC campaigns, and SEO. We needed to bring our digital presence up a notch, so we were looking for a local company that we could meet with to reach our goals.

SOLUTION

What was the scope of their involvement?

 First, we were just looking for Google Ads and support with PPC campaigns. However, Konstruct Digital became an extension of our team. This ended up being really great for us because they also provide SEO consulting and support, and helped us through the rebranding processes.

Then they supported our PPC campaigns, Google Ads, display ads, and native ad. In conjunction with that, they wrote content for each ad.

They also tracked each campaign’s success through analytics, managing the ads to optimize them.

What is the team composition?

We met with three of them. We worked closely with Valerie and Amanda.

How did you come to work with Konstruct Digital?

We are a global business with offices in London and Dubai, but working with vendors there can be difficult because we’re in Calgary and the time zone differences are substantial. We were searching for a local agency. They stood out because they’re a boutique agency and were able to be an extension of our team.

Once we set up the initial meeting, our personalities meshed well. We were able to talk about what we were looking for and they were able to provide solutions to those issues.

How much have you invested with them?

It was roughly $25,000–$30,000.

What is the status of this engagement?

We started at the end of September 2019 and put our campaign on pause in March 2020 due to COVID-19. However, we’re working on a contract for 2020–2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Website traffic was a big indicator and we saw a big increase due to our PPC campaigns. Specific to our industry, we saw an increase in leads for an exhibition we were hosting. There was also a boost in attendee registration and admission submissions. Compared to last year, we saw success in increasing our digital presence.

How did Konstruct Digital perform from a project management standpoint?

They did a good job. Our marketing team is small but mighty; they were on top of deadlines and talked through relevant news and projects in our industry. We appreciated that they were on top of everything and thought ahead. We never had to chase them for anything. Rather, they followed up with us when needed. That helped us meet the deadlines we set at the beginning of the project. But also, it helped nurture that relationship between our two companies.

What did you find most impressive about them?

They really know what they’re doing. I know some companies talk the talk but don’t walk the walk. Konstruct Digital, on the other hand, delivered. I worked closely with the digital specialist and she was obviously very competent at her job, writing content, finding things that are relevant, and linking together two ideas together we haven’t thought of. She thought outside of the box and it really helped our digital campaign.

Are there any areas they could improve?

I don’t think so.

Do you have any advice for potential customers?

Have an open conversation at the beginning of the project. But also, I would encourage you to include Konstruct Digital as an extension of your team. With more information, the more beneficial the engagement will be. They will reciprocate your efforts.

BACKGROUND

Introduce your business and what you do there.

I’m a registered psychologist and own a therapy business. I started my private practice in September 2019.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

My goals were to boost my organic rankings and generate more leads. I wanted to have more business coming my way.

SOLUTION

What was the scope of their involvement?

When I started with Konstruct, I asked them to improve the SEO on my website. Konstruct continues to manage SEO and paid Google Ads campaigns.

After exclusively managing SEO initiatives, their team recommended that rebuild my website to further improve my rankings. They then revamped my entire website. Their team moved the website to a different platform and managed all of the links from the content that I helped to create. They also designed a logo for my business.

What is the team composition?

Initially, my main point of contact was Amanda (Managing Partner). She delegated that to Joel (Head of Service Delivery) who’s now my main point of contact. He manages the SEO and Google Ads work. During the website redesign, I also communicated with one of their designers.

How did you come to work with Konstruct Digital?

I searched for SEO services in my local area. I interviewed a couple of companies but during our initial conversation, Konstruct seemed down to earth. Unlike other companies, they didn’t try to take advantage of me. Their quote was realistic. I also followed them on Instagram and liked what their team posted.

How much have you invested with them?

Over the course of our time together, the investment totals around $8,500.

What is the status of this engagement?

I started working with them in March 2020, and our partnership's ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since starting to work with Konstruct, I’ve experienced 300% growth in organic traffic and 140% improvement in conversion rates. I noticed growth in traffic and rankings prior to the new website’s launch. Following its launch, I saw even greater improvements. Their team created a beautiful website.

How did Konstruct Digital perform from a project management standpoint?

Their team’s excellent. They quickly complete tasks and clearly state timelines. In terms of online billing, it’s easy. They send an invoice that I pay online.

What did you find most impressive about them?

They’re a smaller team that’s local to my area, and I personally appreciate those qualities. I feel just as valued and prioritized as much as a company with a huge budget by Konstruct. They’re enthusiastic and passionate about their work.

Are there any areas they could improve?

Honestly, at this point, nothing comes to mind. They’re growing, and I hope that they maintain their small business feel.

Do you have any advice for potential customers?

Talk to them about your needs and budget. Konstruct’s open to providing suggestions and feedback. If you don’t want to move in those directions, they’re more than happy to meet you where you are. For example, their team was willing to exclusively continue their SEO initiatives. However, they provided a good rationale for why it would be worthwhile to revamp my website.

BACKGROUND

Introduce your business and what you do there.

I’m the president and founder of EverLine Coatings and Services. We’re a nationwide parking lot line painting and asphalt maintenance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We brought on Konstruct when we started our franchise system. We needed a proper digital presence. We tried to build one ourselves but weren’t skilled enough to be effective.

SOLUTION

What was the scope of their involvement?

Konstruct redesigned and redeveloped our website in accordance with our marketing materials. They expanded on all of our different services and built the website to be scalable for our franchise system. Their team ensured the site was searchable and easy to use.

Later, Konstruct managed a whole PR campaign related to our appearance on Dragon’s Den. They reached out to different media outlets and used social media to make sure that everyone knew the details for our appearance.

Their team continues to manage SEO campaigns, ensuring that our franchises across major cities come up first in Google's search results. They manage our Google Ads campaign too. Their team ensures that when people search for our services, we populate multiple listings on the first page of the results.

They also built a social media presence that suits the nature of our organization. Their team manages campaigns on Facebook. Instagram, and Twitter.  

What is the team composition?

I work with three people from Konstruct.

How did you come to work with Konstruct Digital?

I researched and interviewed about eight marketing firms. The key factor in our decision was that Konstruct wanted to grow with us. Their team knew where we were and wanted to be a part of our story.

How much have you invested with them?

To revamp the website, we spent about $8,000. Now, we spend about $3,500 a month.

What is the status of this engagement?

We first hired them in 2017, and our partnership’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When we started with Konstruct, we made $1.1 million in revenue. In 2019, we had a $4.5 million run. This year, we’re expecting to hit $7 million in revenue.

We’ve seen a 700% growth in organic traffic and a 200% growth in keywords. We also gained significantly more followers on social media as a result of their work. They attained first search results listings for all of our franchises.

How did Konstruct Digital perform from a project management standpoint?

We use G Suite to share files and typically communicate via email. They’ve done a tremendous job. Their team takes charge and cares about maximizing our exposure. They’re amenable, so it’s easy to work with them. I’m happy to have them in my corner.

What did you find most impressive about them?

They genuinely care about how people feel about our company. Their team captured the heart of our organization and portrayed that in our website design and social media posts.

Are there any areas they could improve?

I’ve been happy with them. We collaborate on an annual strategic plan, but that should probably be done quarterly.

Do you have any advice for potential customers?

Do your homework and come to the table with a solid understanding of what they can do and have done. Make sure their experiences align with your expectations.

BACKGROUND

Please describe your company and your position there.

We are a government approved, fully licensed and insured Alberta training facility that provides both Driver Training & Motorcycle Training courses in Calgary. I am the Office Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Konstruct Digital, and what were your goals?

Konstruct created our company website as we were a new start up business. The website is one of the main portions of our business as most people use the web to research companies and with a website that is fresh, eye appealing and easy to maneuver, students/clients feel confident signing up for a course with our company. Konstruct also provides us with continued Website Hosting and Digital Marketing such as SEO Services and AdWords Management.

SOLUTION

How did you select Konstruct Digital and what were the deciding factors?

Our first office was located in a business centre. We felt that we wanted to use other businesses within that centre. Konstruct was one of the business. Having no knowledge of how to even start building a website, Konstruct worked together with Wheels to create a action-oriented marketing strategy and website that captured our audience's attention.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a meeting to discuss our our goals and objectives. Konstruct team designed and developed an informational website and they constantly update our content to reflect our company's services.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the Marketing Director and Digital Strategist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen a noticeable increase in organic traffic, as well as search engine ranking. Extremely important for our business as competition is high.

Describe their project management style, including communication tools and timelines.

Great team to work with and very detailed in schedule and delivery expectations. Consistent communication through emails and meetings provided quick answers to any questions or concerns.

What did you find most impressive or unique about this company?

Not only was their work impeccable, but the team also produced what we had envisioned. They understood our goals and they did a fabulous job creating and designing our website. They truly CARE about our business succeeding and have gone above and beyond to help us achieve this.

Are there any areas for improvement or something they could have done differently?

We have had NO issues or concerns with Konstruct.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Bio Flame. We manufacture and distribute ethanol fireplaces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We were facing issues with our website, so we hired them to help update and optimize our platform.

SOLUTION

What was the scope of their involvement?

They fix any issues or errors with our WordPress site. Our content is also updated by their team to ensure it’s optimized. 

What is the team composition?

At any given point, I work with 2–4 people from their team. 

How did you come to work with Konstruct Digital?

We found them online and used Clutch to read about them. Based on our meetings and overall first impressions, we felt they were the best fit. 

How much have you invested with them?

We’ve spent between $30,000–$35,000. 

What is the status of this engagement?

We started working together in October 2019 and we currently have them on an ongoing retainer.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve done a great job. We’ve increased our rank on Google to the first page for a lot of our keywords. Aside from that, even our organic traffic is increasing month-over-month and each year. 

How did Konstruct Digital perform from a project management standpoint?

They’re great. Since we have one main point of contact, everything gets done behind the scenes which is exactly what we want. 

What did you find most impressive about them?

Their communication is impressive combined with their quality of work. They respond to me within thirty minutes at any given time, which is great. Based on the results, their work is great, too. 

Are there any areas they could improve?

No, there’s nothing I can honestly think of. 

Do you have any advice for potential customers?

Stop working with your current provider and reach out to Konstruct Digital—I really recommend them. 

BACKGROUND

Introduce your business and what you do there.

I’m the fractional CFO at a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We were trying to increase our web presence. We also wanted to increase the amount of traffic and customers we were receiving from online searches.

SOLUTION

What was the scope of their involvement?

The team started our engagement with performing analysis on our website, making suggestions on how to improve our site performance, and creating content to drive searches. Our primary focus with Konstruct Digital has been SEO. Eventually, we will probably have them work with Google Ads and other digital marketing services.

What is the team composition?

Throughout this process, we’ve worked with four people from their team.

How did you come to work with Konstruct Digital?

What drove us to work with Konstruct Digital was their presentation. Their team comes off as very competent, friendly, and knowledgeable. The team at Konstruct Digital seemed interested in growing our business.

How much have you invested with them?

We’ve spent a little over $9,000 so far.

What is the status of this engagement?

We started working with Konstruct Digital in October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team at Konstruct Digital helped achieve our goals. It’s early in the engagement, but we’re beginning to see results. From when we’ve started, we’ve seen our web traffic double. We’ve also had different keywords ranking, along with an increase in impressions.

How did Konstruct Digital perform from a project management standpoint?

At the start of the engagement, Konstruct Digital put together a game plan for us. Most of the time, we communicate through email. They’re fast to respond. I don’t think I’ve had to wait more than a day for them to get back to me. Their team is also quick at creating high-quality content.

What did you find most impressive about them?

They’re the only SEO company I’ve ever worked with. Compared to any other company I’ve worked with, they seem like they care about their clients’ success.

Are there any areas they could improve?

No, not that I can think of.

Do you have any advice for potential customers?

Make sure that you’re upfront with your expectations and ensure that you’re providing clear communication on what you want them to work on. Customers should also follow their suggestions because Konstruct Digital is great at what they do.

BACKGROUND

Please describe your company and your position there.

Our firm owns, operates, and manages commercial and residential real estate nationally, with the head office located in Calgary, AB. I work within the Brand and Community department, responsible for various mar/comm initiatives, and manage the work Konstruct does for us regarding our website and online presence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Konstruct Digital?

Initially we hired Konstruct to strictly do SEO for us. That grew into additional positive reputation management, and they are now also our web host for our site strategicgroup.ca.

What were your goals for this project?

We wanted to grow SEO and our search rankings online for both our residential properties and commercial leasing opportunities. Our website is more efficient, user friendly, and easily searchable now. We also want to manage the company's positive reputation and the CEO's reputation.

SOLUTION

How did you select this vendor?

I conducted a thorough search for local SEO vendors in Calgary AB. Previously, our provider was located in Ontario and that didn't make sense to us for many reasons. After my searching, I am confident I made the right choice by approaching Konstruct. They delivered in SEO goals, and they help us in many different ways now.

Describe the project in detail.

Konstruct met with us regularly in the beginning stages of our project scope and expectations. They did a thorough audit of our website and came prepared to us with a comprehensive recommendations list. Our website is keyword optimized allowing for better internet searches. We focus on good news stories that are optimized, which help our reputation. We have also shifted our PRM regarding our CEO, where we experienced a misalignment with our company and brand, and that's improved too, with continued work in this area. Konstruct also continues to be our web host of choice, and does some web design for us too, improving our website overall, and making it more user friendly.

What was the team composition?

Initially, I dealt with co-partners, Amanda and Matt. They have a small and reliable team of professionals that assist us regularly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website continues to perform well and the work Konstruct has completed to date meets or exceeds our expectations. Our google rating is up and our website search ranking is up. Keyword rankings fluctuate, and the team at Konstruct is monitoring this regularly for best practice and growth.

• 65% increase to overall website traffic year over year
• 52% increase to organic search (SEO) traffic year over year
• 27% increase to contact form submissions made through the website year over year

How effective was the workflow between your team and theirs?

We communicate regularly with Konstruct's team. Email is the most efficient form of communication for us. Their turn around time is amazing. A+ customer service! Meetings and phone calls are usually scheduled and required when the scope of a project is larger or new.

What did you find most impressive about this company?

Their customer service, ability to grasp our brand very quickly, professionalism, and skillset are exceptional.

Are there any areas for improvement?

Website SEO and digital marketing are areas of a business that are hard to grasp sometimes. Continued discussions of terminology and processes and how something technical can relate to better use of a search tab, or clickability, or ranking is super helpful. Laymen's terms are needed in this industry to fully appreciate the functions of SEO, HTML, web, and internet.