Could you share any statistics or metrics from this engagement?
My favorite part about OuterBox is that they come up with new ideas every month, and continually develop their work. Our results have gone up fantastically since we've started using OuterBox on the SEO side. We don't engage in a lot of print advertising. We've also been able to drop our pay-per-click spending since we've gotten good organic results. As a result, we're saving money by using OuterBox. We don't sell online, so it's harder to say if an increase in business is strictly due to OuterBox.
We have virtually zero downtime on our website. We track organic and paid visitors, as well as total visits and time spent on the site. Since our last rebuild, the time on site has increased, as well as the total number of clicks. After making the site responsive, we also changed out our photo and video galleries, making it much easier for customers to find items, based on OuterBox's suggestions.
How did OuterBox perform from a project management standpoint?
OuterBox sent me really long reports in the beginning, which I didn't really need. They were able to break those down and make customized versions. OuterBox likes to contact customers every month. I don't necessarily need or want that, so we've moved interactions back to quarterly intervals. I receive the news and briefing that I want, and only call OuterBox if I have questions.
What distinguishes OuterBox from other providers?
OuterBox is responsive to what I need and want, so as long as the results keep coming in, I don't have to worry about details. OuterBox lets me know whenever something goes wrong. I can look at the data and call them if I don't like something, but otherwise, everything just flows.
Is there anything OuterBox could have improved or done differently?
I don't like the Basecamp software used by OuterBox, but they've recently changed this. There were occasions in which I assigned OuterBox tasks and they didn't get back to me. I saw that as lack of responsiveness, but they simply took care of the work and didn't get back to me. The few little kinks I've had with OuterBox have pretty much been solved.