OuterBox

BACKGROUND

Please describe your company and position.

I am the General Manager of Del's Plating

Describe what your company does in a single sentence.

Plating, Anodizing, and Coatings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Increase Customer Base
• Increase Market Share
• Improve SEO

SOLUTION

How did you find OuterBox?

TopSpot

Why did you select OuterBox over others?

Referred to me

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create new website.

Improve SEO/Google Rankings

optimizing content and creating new Information on the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen increased traffic to our website. We have also seen traffic and orders from companies that are outside our local area. The ranking on our website has progressively gone up on Google as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management has been amazing. Items requested have been delivered on time and they have been very responsive to our needs. Many times, they have ideas of what they think is best based on the data that has been collected. They'll go over why and then ask if I want to tweak or approve the idea before implementing it. 

That's about as easy as it would get in my mind.

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Adrienne, Nathan, and AJ took over our account from Topspot. I was worried when the transition occurred because I had been with Topspot for a long time (over 20 years).

I couldn’t have asked for a better team to be assigned to me.

My experience has been excellent. Their communication was clear and responsive, and they brought great strategies and creativity to the table. In one meeting, I was going to bring up a few areas where we would like to see increased traffic. They made the recommendation to me before I had a chance to even bring it up.

I don’t think it gets much better than that!

Are there any areas for improvement or something OuterBox could have done differently?

Currently no other areas for improvment. I have been happy with the service!

BACKGROUND

Please describe your company and position.

I am the Sales/Web. Managment of Kapp Alloy and Wire Inc.

Describe what your company does in a single sentence.

Manufactures high quality solder, spray wire and babbitt bearing material.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Increase online sales
• Bring larger motivated customers to our website
• Increase conversions for all leads

SOLUTION

How did you find OuterBox?

Referral

Why did you select OuterBox over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Drive high-value B2B leads and increase RFQ submissions through strategic marketing initiatives.

Key Deliverables:

Develop audience-specific terms tailored to procurement professionals and decision-makers

Refine landing pages with tailerd content to increase RFQ conversions

Use content to funnel leads toward RFQ submission

Optimize product pages to include information that informed buyers need to make an educated purchasing decision

Use heatmaps, behavior analytics, and insight to continually improve conversion paths

Advise and inform website management with in-house activities that could help with strategic goals online

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Recently a comparison was done of online sales from the beginning of our partnership to now and a 2x increase in online sales was seen.

Additionally, the RFQ form submissions we recieve are of better value and converting more than they have in years prior. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team we were assigned is extremly responsive and helpful. All of our needs are met on-time and if any delays are predicted we are informed as soon as it is known.

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Aside from fantastic results, the ability to adapt and implement strategy that is tailored to our business and sales history. They are not a one-size-fits-all company; every strategic decision is based on your company and your goals.

Are there any areas for improvement or something OuterBox could have done differently?

They are extremely easy to work with and results driven. I think my team is happier to hear about some high dollar sales than I am! I do not have any complaints and do not see any areas for improvement.

BACKGROUND

Please describe your company and position.

I am the President of Busada Manufacturing

Describe what your company does in a single sentence.

We are an thermoplastics extrusion and fabrication manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• PPC

SOLUTION

How did you find OuterBox?

Referral

Why did you select OuterBox over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

OuterBox has been managing our PPC strategy for 20+ years. They consistently deliver 2 or 3X the money invested into the program. Additionally, the team has helped provide insight and expertise into strategies to optimize SEO and improve our marketing efforts. Highly recommend! They're professional, intentional, and collaborative.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROI: Every year I looked at the leads that converted into clients and the program consistently paid for itself and some...  Paying clients is the only way to access value and this team delivered

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Prompt, professional, and detail-oriented. We talked thru strategies and they made tweaks as needed.

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Liked the fact that the team continuously provides value...from invitations to webinars to sharing best practices... They went the extra mile to assist.

Are there any areas for improvement or something OuterBox could have done differently?

I would not change anything about their services. New ownership change has desire to try their own marketing group and never gave OuterBox the chance to demonstrate value or compete for business. This change is not an OuterBox issue, this is consolidation of power by new ownership.

The only thing the new marketing group will be doing that Outbox does not seem to do is working directly with our CRM to create segmented lists for targetting lead gen.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Lead II of Elephant Insurance

Describe what your company does in a single sentence.

We're an auto insurance company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• SEO - Top 20 Rankings
• SEO - On-Page Technical Improvements
• SEO & PPC coordination

SOLUTION

How did you find OuterBox?

Online Search

Why did you select OuterBox over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We couldn't be happier in our engagement with OuterBox. We've worked with them twice to help coordinate our SEO and PPC. They're VERY picky when they go through their technical audit (which is worth every penny) and they present a list of deliverables in a very digestible way. Their communication style is friendly and approachable, while still educating us where we've got knowledge of some gaps.

Over the last 12 months, we've seen amazing growth in our targeted URLs in keywords that rank in the top 20 and overall domain keywords that rank in the top 20 on SERP. They're excellent to collaborate with and I can't wait to see the results of this current engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Top 20 Keywords in SERP went up by 10x
• Organic Traffic went up by over 130%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered items on time, and in most cases early. They used a CMS-style delivery management system for documents and project communications.

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From go - they showed us the low-hanging fruit we could take advantage of. It became crystal clear that they knew what they were talking about and were genuinely passionate about seeing others succeed.

Are there any areas for improvement or something OuterBox could have done differently?

The use of AI writers could be more refined.

BACKGROUND

Please describe your company and position.

I am the SEO Writer and Website Coordinator of Panel Town & Floors

Describe what your company does in a single sentence.

We are the complete flooring destination for flooring, supplies, and tools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Increase keywords
• Increase organic traffic
• Increase organic revenue

SOLUTION

How did you find OuterBox?

Online Search

Why did you select OuterBox over others?

• Close to my geographic location
• Company values aligned

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outerbox has helped us plan an overall strategy for SEO that changes quarterly. They have helped us come up with blog topics, optimized product and meta descriptions, improved internal linking, created category top and bottom content, on-page optimizations, video recommendations, technical optimization for filters and plugins, and provided their expertise on a number of topics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• From 4,000 total keywords to 25,600 total keywords
• From $10,000 - $15,000/month organic revenue to $24,000 - $32,000/month organic revenue
• From 3,000 monthly organic visitors to 20,000 monthly organic visitors

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outer Box provides exceptional project management using Click Up, email, and monthly meetings. We were always encouraged to reach out to them with any questions, and they were always willling to schedule meetings whenever we needed a deeper explanation on a topic.

The results in organic revenue have easily been worth the cost, but also we have learned and continue to learn much about SEO, which assists our own efforts

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people are great at what they do (SEO), friendly, and easy to work with. They care about their clients as though it's their own business. Their processes and strategies are successful.

Are there any areas for improvement or something OuterBox could have done differently?

We have had such good growth and a pleasant experience that I do not have any areas of improvement I could suggest.

BACKGROUND

Please describe your company and position.

I am the President of Leotard Boutique, LLC

Describe what your company does in a single sentence.

At the Leotard Boutique, we sell children leotards, skirts and tights.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Increase your company's share in its market
• Increase the total income of your company by 10% over the next two years.

SOLUTION

How did you find OuterBox?

Referral

Why did you select OuterBox over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Writing content for web pages, blogs, creating titles, meta-descriptions, link building and writing Keyword optimized content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Deliver the expected business value and return on investment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Outterbox project management involves the planning and coordination of any project related to SEO. These various tasks include keyword research, content distribution, on-page optimizations, link building, SEO for video content, and more. They are wonderful at delivering items on time and always respond to our needs. We truly value all of the knowledge and hard work they dedicate to our business to help it grow and thrive.

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

I absolutely love how organized they are, but my favorite thing is how kind they are. I always feel well taken care of, and it feels real and genuine.

Are there any areas for improvement or something OuterBox could have done differently?

I do not have any at this time.

BACKGROUND

Please describe your company and your position there.

I am the tech manager for a door and hardware sale, production and fulfillment company. We make sales with our custom-built online builder. We also manage a bathroom partitions sales center.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

We hired OuterBox to optimize our websites for SEO. They are working to generate more traffic for our ecommerce sites.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did research online and met with the OuterBox team. OuterBBox made a great first impression and we have enjoyed working with them since.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The team identifies keyword targeting goals, implements new content, reviews existing content, requests and acquires backlinks, and continues to build domain authority. They identify opportunities to expand our businesses' visibility online.

How many people from the vendor's team worked with you, and what were their positions?

We work with about 4 individuals. We work with their VP of Business Development, a senior account manager, and two of their SEO specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have see a marked increase in our online traffic since beginning to work with OuterBox.

Describe their project management style, including communication tools and timeliness.

They use ActiveCollab to communicate with the team. Tasks are assigned there as well as discussions and points of interest.

What did you find most impressive or unique about this company?

I love how well the team communicates with us. Reporting calls are helpful and informational. The team is down to earth and conversational, while also providing professional services.

Are there any areas for improvement or something they could have done differently?

As they are a smaller company, sometimes their response time is delayed by a few hours. This is understandable with meetings and trainings that they engage in. I'm nitpicking here as OuterBox is an amazing team!

BACKGROUND

Please describe your company and your position there.

I'm the Senior Vice President of a financial services company, with niche real estate lending products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

We hired OuterBox for Search Engine Optimization (SEO) and Paid Search. As part of SEO, they managed a lot of ongoing website content management.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our parent company, Hunt Companies, Inc, highly recommended them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They analyzed all of our historical AdWords campaigns and we met monthly to refine them and determine where to create new campaigns. In the same monthly meeting we also determined where content had to be enhanced, and how we could keep content fresh. We also kept up with all the required security updates for the site.

How many resources from the vendor's team worked with you, and what were their positions?

Five total: VP Business Development, Marketing Acct Mgr, Senior SEO Strategist, Senior Paid Media Strategist, and Copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Most recent metrics: Click-through rate (CTR) improved 15% YOY, we outperformed three of four largest competitors in keyword performance, and through September our impressions were up versus the prior year 32K, or 17%.

How effective was the workflow between your team and theirs?

Very smooth. Monthly meetings, communication as needed throughout. Good response times.

What did you find most impressive or unique about this company?

They are truly a one-stop shop for digital marketing.

Are there any areas for improvement or something they could have done differently?

The only downside for us, would be how to better integrate "old-world" marketing media (i.e. direct mail) that is still relevant in our industry. That said, it's probably not a concern for most other companies/industries.

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager for Ultrasabers.com, a manufacturer and online retailer of toy lightsabers inspired by the Star Wars franchise. I direct all strategic initiatives for visibility and direction in our marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

We have been in the industry since 2005, but our niche product wasn't widely known. As it became known, it was discovered by users who were searching for highly competitive keywords that are typically owned by the Star Wars franchise such as "Lightsaber" or "[Character name]'s Lightsaber".

In order to maintain visibility we wanted to keep association and ranking for those terms where we could as well as any others, while growing our authority in the emerging keywords such as "Custom Lightsaber" or "Build your own lightsaber". We signed on with OuterBox for their SEO knowledge and tactics to accomplish this goal.

SOLUTION

How did you select this vendor and what were the deciding factors?

I needed a good SEO agency, so I literally did a search for "Best eCommerce SEO agency". I couldn't think of a more cutthroat and competitive keyword. Ranking first organically isn't an easy task, and everyone wants to pretend they're the best SEO agency, Obviously if you're ranking first for a keyword THAT competitive, you're good at SEO.

We had bounced between a few agencies over the years, and our own team has a fairly high level of knowledge of SEO practices and tactics. We met with the company's founder who immediately found holes in our website's plan and even gave us a few quick win tactics to try out during that initial meet and greet call.

It wasn't just that he was forthcoming and generous with the knowledge that appealed to us, but it was his ability to explain why doing something like "Adding the registered trademark symbol next to your business name" would improve your ranking (We now know that it's because users trust a business with this more than a casual name they've never seen, so they'll be more likely to click our result, so our click-through-rate would increase, which is an indicator for Google that a site is a good result).

The team here has been fantastic to demonstrate their knowledge and consistently backs it up with up to the date knowledge of the changing SEO world.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The team here spent their time reviewing our site, putting it through the paces from various tools like SEMRush, AHREFs, lighthouse scans, etc, and other manual reviews for usability, conversion rate optimization, etc and provided a comprehensive report of where we stood as a website.

They highlighted successes, and put a spotlight on issues that would need to be resolved, and even prioritized the order in which we should be tackling these issues. We spent quite a bit of time discussing the nuances of how we could present our business, and how careful we wanted to be to be clear that we were not associated with Lucasfilm or Disney.

Their team took no time to understand and even suggest the best way to market using industry keywords without stepping on toes to preserve our relationship with Disney. We identified a list of extremely competitive and some broad keywords that we wanted to rank for such as "Lightsaber" (singular and plural), as well as something more unique to our industry like "Custom Lightsaber".

Their team did not hesitate to set expectations around the difficulty in targeting broad keywords, but gave their commitment to try. Spoiler: We're currently ranking #1 for "Lightsaber". The most broad and competitive keyword possible for our company. Campaigns launched within 4 weeks of onboarding, and their communication was consistent through the whole process.

How many people from the vendor's team worked with you, and what were their positions?

I work directly with two members of the OuterBox team: a Senior SEO Strategist and a Marketing Account Manager, but have worked with as many as eight at a given time ranging from PPC to Email services.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In August of 2018 we had 156 keywords ranking in Google's top 10 placements. As i of October of 2021 we now have 3.8k keywords ranking in the top 3 placements. We've never had such a forward approach to our Organic growth and traffic, nor have we had such detailed planning and logical methodology to WHY we would take these steps.

Describe their project management style, including communication tools and timeliness.

We meet with the Outerbox team every-other-week, to review completed actions, discuss monthly performance, and to go over any upcoming opportunities for a change in our strategies. The team communicates regularly throughout the week when pertinent information is available such as news from Google about a change in the algorithm, a sudden shift in ranking, etc.

Work is managed in ActiveCollab where users are assigned and tagged with due dates. I think we've only had a single project go over timeline, but that was because I missed an email.

What did you find most impressive or unique about this company?

SEO just seems like a second nature to them. Nothing is "odd" or surprising. Most agencies want you to think they've got some secret sauce or put on a smoke and mirrors show so that you believe that they have some crystal ball or secret connection. It's ridiculous. Outerbox puts it in plain English.

The more the client understands, the less friction there is to accomplishing projects, and the faster they can execute their agenda. Their dedication to testing, experimentation, data collection and application for SEO tactics is completely unique. It seems that they've found a way to literally reverse engineer Google's algorithms through testing. We're very impressed.

Are there any areas for improvement or something they could have done differently?

I don't love the back-linking strategy. Essentially we are presented with a list of websites that come as recommendations for collaboration each quarter, but the costs to facilitate the blog posting and linking are an additional cost. With that said- the results cannot be disputed, and it is worth every penny. It is just an awkward conversation each time.

BACKGROUND

Please describe your company and your position there.

I am the marketing director for a B2B software company creating solutions to simplify PC management for IT departments in small to med-sized businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Trinity, and what were your goals?

We partnered with Trinity to scope, prioritize, and manage our SEO efforts. We did not have any in-house SEOs and had neglected this for a couple of years leading up to this partnership.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed five SEO companies in search of a partner who could understand our highly technical IT audience and niche within the IT software space. Trinity was eager, creative, and had a proven track record of success with similar types of projects.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discover phase and we laid out our goals. They helped us with keyword research and performed an analysis of our competitors. From there, they made on-site changes and optimized existing content across our website. They also identified and proposed a number of on-page optimization A/B tests to run for CRO.

Through the course of our work together, they also identified that our website was not faring well with recent Google algorithm updates and was not meeting load speed and mobile optimization requirements for upcoming Google changes. In addition to our monthly SEO engagement, we engaged in an additional project with Trinity to assist us in a Wordpress overhaul, including the removal of WPBakery plugin, which resulted in our site reaching an acceptable site speed rating and various other improvements.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a fantastic project/account manager, Alex, and a very experience SEO specialist, Jay, who were our primary resources. As needed, additional specialists were brought in.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The Trinity team ran a number of A/B tests on the site producing anywhere from 1-5% improvements in onsite conversion rate. We also saw various SERP ranking improvements for core keywords, nothing earth shattering but this was in alignment with our expectations based on past SEO efforts. We also went from a Poor rating to a Good rating from Google with regard to site speed and performance as a results of the Wordpress WPBakery plugin removal project.

Describe their project management style, including communication tools and timeliness.

We held a weekly update and quarterly reviews and goal setting. For communication, everything was handled through their project management software, Teamwork.

What did you find most impressive or unique about this company?

Working with Trinity felt like a true partnership. It wasn't a one-way interaction where we told them exactly what to do or they told us exactly what to do. We worked together to solve problems in a creative, collaborative way.

Are there any areas for improvement or something they could have done differently?

Trinity was a fantastic partner and I wouldn't hesitate to work with them again. There may have been some more robust reporting that would have been helpful but overall, we felt that we were seeing ROI on this investment.