Soup Agency

Please describe your company and your position there.

At Beeline, we believe that a world where more people ride is a cleaner, healthier and happier world. We aim to get more people riding by improving the typical ride experience and removing the barriers that put people off. We do this by handling the routes, navigation and tracking so that riders can get the most out of their journeys.

For what projects/services did your company hire Soup Agency, and what were your goals?

We have taken on Soup to handle all our back end marketing.

How did you select this vendor and what were the deciding factors?

Came with great referrals and are very easy to communicate with.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They were to: Set up all markering tracking and marketing spend accounts, come up with and roll out our social campaigns, produce a plan and implement AdWords advertising. Then we touch base bi-weekly to discuss outcomes and approve plans.

How many resources from the vendor's team worked with you, and what were their positions?

We have dealt with several different members of the team who all can implement changes to our account. All have been a pleasure to work with.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

From the first month, we saw a positive return on our ad spend. Any changes were done quickly.

How effective was the workflow between your team and theirs?

Perfect. Very flexible.

What did you find most impressive or unique about this company?

The ease of communication is what we have found to be the most impressive.

Are there any areas for improvement or something they could have done differently?

Not as yet. We are very happy with the work they've done so far.

Introduce your business and what you do there.

I’m in charge of the software and technology investments for an investment company. We invest in day-to-day software services.

What challenge were you trying to address with Soup Agency?

We needed help with digital marketing, content strategy, and content creation.

What was the scope of their involvement?

Soup Agency has provided us with several services. For example, they set up a whole email marketing strategy for us from scratch, and they also implemented a contact form on our site so that people can interact with us.

They’ve created all the content for our website, including more than 20 blog entries, and they’ve been in charge of our social media posting, too. They continue to provide us with content every month on an ongoing basis.

Additionally, they created two different videos for us. One is an explainer video that explains the software product and the company behind it. The other one introduces case studies with existing clients and their experiences. They scripted the videos and coordinated the entire video production.

What is the team composition?

We work with 5–6 people from Soup Agency, including an email specialist, a content specialist, a copywriter, an SEO person, and a couple of other people.

How did you come to work with Soup Agency?

They were recommended by a friend of mine.

How much have you invested with them?

We’ve spent over $50,000.

What is the status of this engagement?

We started working together in March 2021, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Soup Agency coordinates their staff quickly, and they’re responsive to change requests, which has been helpful.

How did Soup Agency perform from a project management standpoint?

Their project management is good, and we use Asana to manage the project.

What did you find most impressive about them?

Soup Agency’s responsiveness is impressive.

Are there any areas they could improve?

It would be good if they improved the social media posts. Originally, the content was too much, but they’ve been improving in that regard.

Please describe your company and your position there.

I am the marketing and engagement manager at Northcott. We are a leading disability service provider in NSW/ACT. We support children and adults with complex and profound disability.

For what projects/services did your company hire Soup Agency, and what were your goals?

We had a very poor online presence and wanted to make our organisation more visible online. We also wanted to ensure our digital marketing budget was being used effectively.

How did you select this vendor and what were the deciding factors?

We were recommended Soup Agency through a professional network. We considered 3 agencies and chose Soup Agency based on their expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Soup Agency did a comprehensive review of our current digital capabilities to understand where we were at and the gaps. Following the analysis we agreed on some of our key priorities, strategy and budget.

Over the next 6 months we slowly worked on optimising our account on Google and Facebook. The agency had a really comprehensive knowledge of the platforms, this made the work so much faster and more efficient. They were able to identify issues quickly and recommend possible solutions.

How many resources from the vendor's team worked with you, and what were their positions?

We worked mainly with Katya.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to leverage on our Google grant like never before. Within 6 months there was a 10 fold increase in our ability to utilise the grant.

How effective was the workflow between your team and theirs?

Katya has always been very responsive, she was available over the phone, emails and via face to face meetings in our office. Given the restrictions in Sydney, we started to move more of our collaboration online using Google apps.

What did you find most impressive or unique about this company?

They are really a specialist in in digital marketing. What I find really impressive was how up to speed they are with the latest technology/trends. Things move very quickly in the digital space and it is very hard for us to be across updates/changes. I find that the agency is always proactive and innovative.

Are there any areas for improvement or something they could have done differently?

We are limited by COVID restrictions but I would have liked more face to face interactions so we can share more product knowledge.

Please describe your company and your position there.

I'm an owner of a footwear company and my position is Founder and Creative Designer.

For what projects/services did your company hire Soup Agency, and what were your goals?

We hired Soup Agency to help us with a sales strategy of our new footwear line.

How did you select this vendor and what were the deciding factors?

We searched online for a reputable marketing agency in Sydney area. As a small business we had a set budget and Soup Agency stood out as it had really good reviews and met our requirements.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

As a newly established business we needed help with bringing the brand to life. We concentrated on building the brands identity, persona and voice as well as identifying our market.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the account manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I think the investment was certainly worth the outcome. We now have a clear understanding of our target market and the way we should be marketing our product.

How effective was the workflow between your team and theirs?

We communicated via zoom, phone and emails and found it effective for what we needed to achieve.

What did you find most impressive or unique about this company?

They know how to do everything and specialize in all areas of digital marketing. As our business grows, we will continue to use Soup Agency to assist all of our needs.

Are there any areas for improvement or something they could have done differently?

We had a really good experience and cant fault service we have received.

Introduce your business and what you do there.

I’m the founder of KE Financial Services. Our company provides a wide range of accounting and taxation services, so our clients can focus on their businesses.

What challenge were you trying to address with Soup Agency?

I needed them to build my website and help me boost my clientele.

What was the scope of their involvement?

I’m a finance professional and not really a marketing person — I needed Soup Agency’s team to not only develop my website but also employ marketing strategies that could effectively introduce my business to the right clients. As soon as their team signed the contract, they created the scope of work and helped me set specific business goals.

They designed my logo and created my website from scratch, including both content and development work. After this project phase, Soup Agency set up and monitored my ads on Google, Instagram, and Facebook to help me get more client calls and emails. Additionally, they utilized other marketing strategies to gather features for my business and generated reports based on the success of each SEO campaign.

What is the team composition?

I only worked directly with Katya (Founder).

How did you come to work with Soup Agency?

I first encountered their agency through a Facebook group that I was a part of — someone who was talking about digital marketing had mentioned Soup Agency, so I got curious and looked them up. I saw from their Facebook and Instagram profiles that they had worked on great projects and received great feedback as well — I then decided to give them a call and try out their services for myself.

How much have you invested with them?

I spent about $10,000 AUD (approximately $8,000 USD).

What is the status of this engagement?

The project ran from July 2020–February 2021. The website took two weeks to finish, while I needed them for their marketing services until last February.

What evidence can you share that demonstrates the impact of the engagement?

Our engagement resulted in good website traffic and a great number of client calls from that traffic. From those calls, I was able to secure potential and new clients — that was really a success point for me.

How did Soup Agency perform from a project management standpoint?

Soup Agency mainly contacted us through email and Google Hangouts. It was perfect — we had weekly communication and all their replies to us were within 24 hours. 

What did you find most impressive about them?

They were a professional agency with very good communication skills. Soup Agency listened to our needs without trying to upsell us. I didn’t like it when people tried to sell me something that was not really straightforward, so I was pleased that their team delivered what they initially sold to me. Their agency helped me reach my goals, and that made me happy.

Are there any areas they could improve?

I didn’t see an aspect that needed improvement.

Do you have any advice for potential customers?

Communicate your needs clearly to their team for them to understand what your goals are. They'll take it from there and help you achieve those.

Please describe your company and your position there.

We sell massage chairs, I'm the manager.

For what projects/services did your company hire Soup Agency?

Managing our AdWords campaign.

How did you select this vendor?

Recommendation from a colleague.

Describe the scope of their work in detail.

Manage the creation, maintenance and bidding of our AdWords account.

What was the team composition?

Small team.

Can you share any outcomes from the project that demonstrate progress or success?

Soup has been able to deliver the ROI within the range we are looking for.

How effective was the workflow between your team and theirs?

Very smooth.

What did you find most impressive about this company?

They are easy to work with and responsive.

Is there any area for improvement or anything that could have been done differently?

None come to mind.

Please describe your company and your position there.

Consulting company with specialties in Mining, Metals and Construction. My position is Analyst.

For what projects/services did your company hire Soup Agency, and what were your goals?

Set up email campaigns Set up email strategy PPC Campaign Set Up and Management

How did you select this vendor and what were the deciding factors?

We reviewed a number of providers and Soup Agency stood out for their emphasis on client relationship and performance

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Active campaign was set up as part of the project. Email templates and workflows were identified and campaigns set up. Google Ads and LinkedIn Ads set up.

How many resources from the vendor's team worked with you, and what were their positions?

2 Katya and Lakshi

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Soup Agency has been a great marketing partner. They've helped us improve our digital marketing activity across Paid, and Emails. This has generated thousands of dollars of additional revenue to the business. I would highly recommend them.

How effective was the workflow between your team and theirs?

Good communication. Delivered all projects on time.

What did you find most impressive or unique about this company?

Their great performance and their very capable team are commendable.

Are there any areas for improvement or something they could have done differently?

We had some challenges in the project but it was driven by internal bottlenecks

Please describe your company and your position there.

I'm the owner of an ecommerce business specializing in the pet niche.

For what projects/services did your company hire Soup Agency, and what were your goals?

We engaged Soup Agency to manage our online marketing efforts via search advertising and social media.

How did you select this vendor and what were the deciding factors?

We evaluated a number of suppliers and found Soup agency suited our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had some idea based on previous experience of the ROAS number we were after and how our message could be effectively communicated to customers. We were keen to test new platforms and systems to get some results data to work with.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with the owner, Katya.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Social media and paid search campaigns have been very successful and have met or exceeded our expectations.

How effective was the workflow between your team and theirs?

Communication flow has been great with no issues.

What did you find most impressive or unique about this company?

We found Soup's attention to detail and timeliness in carrying out requests to be great. We have lots of moving parts so we need regular updates of our messages to our customers. Katya has been right onto every change we have needed.

Are there any areas for improvement or something they could have done differently?

We have been more than happy with their service.

Please describe your company and your position there.

Marketing Manager at a tech company

For what projects/services did your company hire Soup Agency?

Paid media to drive lead generation

What were your goals for this project?

Acquire high quality lead at an affordable cost per lead.

How did you select Soup Agency?

A previous company I worked for hired Soup Agency and achieved really strong results. I thought it was a good cultural fit.

Describe the scope of their work in detail.

Lead generation across social media, SEM and affiliate marketing.

What was the team composition?

Team leader & platform specialists

Can you share any outcomes from the project that demonstrate progress or success?

Lead targets were successfully achieved, helping to grow our business!

How effective was the workflow between your team and theirs?

Soup Agency stuck to originally defined timelines and was able to adapt to changes as needed.

What did you find most impressive about this company?

The founder, Katya, is a digital expert with a strong track record.

Are there any areas for improvement?

Would work with Soup again and refer to colleagues.