Soup Agency

Please describe your company and your position there.

I'm an owner of a footwear company and my position is Founder and Creative Designer.

For what projects/services did your company hire Soup Agency, and what were your goals?

We hired Soup Agency to help us with a sales strategy of our new footwear line.

How did you select this vendor and what were the deciding factors?

We searched online for a reputable marketing agency in Sydney area. As a small business we had a set budget and Soup Agency stood out as it had really good reviews and met our requirements.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

As a newly established business we needed help with bringing the brand to life. We concentrated on building the brands identity, persona and voice as well as identifying our market.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the account manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I think the investment was certainly worth the outcome. We now have a clear understanding of our target market and the way we should be marketing our product.

How effective was the workflow between your team and theirs?

We communicated via zoom, phone and emails and found it effective for what we needed to achieve.

What did you find most impressive or unique about this company?

They know how to do everything and specialize in all areas of digital marketing. As our business grows, we will continue to use Soup Agency to assist all of our needs.

Are there any areas for improvement or something they could have done differently?

We had a really good experience and cant fault service we have received.

Introduce your business and what you do there.

I’m the founder of KE Financial Services. Our company provides a wide range of accounting and taxation services, so our clients can focus on their businesses.

What challenge were you trying to address with Soup Agency?

I needed them to build my website and help me boost my clientele.

What was the scope of their involvement?

I’m a finance professional and not really a marketing person — I needed Soup Agency’s team to not only develop my website but also employ marketing strategies that could effectively introduce my business to the right clients. As soon as their team signed the contract, they created the scope of work and helped me set specific business goals.

They designed my logo and created my website from scratch, including both content and development work. After this project phase, Soup Agency set up and monitored my ads on Google, Instagram, and Facebook to help me get more client calls and emails. Additionally, they utilized other marketing strategies to gather features for my business and generated reports based on the success of each SEO campaign.

What is the team composition?

I only worked directly with Katya (Founder).

How did you come to work with Soup Agency?

I first encountered their agency through a Facebook group that I was a part of — someone who was talking about digital marketing had mentioned Soup Agency, so I got curious and looked them up. I saw from their Facebook and Instagram profiles that they had worked on great projects and received great feedback as well — I then decided to give them a call and try out their services for myself.

How much have you invested with them?

I spent about $10,000 AUD (approximately $8,000 USD).

What is the status of this engagement?

The project ran from July 2020–February 2021. The website took two weeks to finish, while I needed them for their marketing services until last February.

What evidence can you share that demonstrates the impact of the engagement?

Our engagement resulted in good website traffic and a great number of client calls from that traffic. From those calls, I was able to secure potential and new clients — that was really a success point for me.

How did Soup Agency perform from a project management standpoint?

Soup Agency mainly contacted us through email and Google Hangouts. It was perfect — we had weekly communication and all their replies to us were within 24 hours. 

What did you find most impressive about them?

They were a professional agency with very good communication skills. Soup Agency listened to our needs without trying to upsell us. I didn’t like it when people tried to sell me something that was not really straightforward, so I was pleased that their team delivered what they initially sold to me. Their agency helped me reach my goals, and that made me happy.

Are there any areas they could improve?

I didn’t see an aspect that needed improvement.

Do you have any advice for potential customers?

Communicate your needs clearly to their team for them to understand what your goals are. They'll take it from there and help you achieve those.

Please describe your company and your position there.

I am the Marketing Assistant, assisting with BAU marketing tasks. We protect mining, construction, industrial, aviation and waste management companies protect their assets with quality Australian Made Fabric Shelters.

For what projects/services did your company hire Soup Agency?

We hired Soup Agency to manage our SEO, Paid Search, Paid Social accounts and for blog briefs. By hiring them, we were looking to achieve the best SEO results we could for our company with the best use of our budget.

How did you select this vendor?

Our previous agency gave us Soups details and after interviewing 4 companies, we thought that Soup best suited our company and marketing team.

Describe the scope of their work in detail.

After a number of meetings, they gave us a scope of what they planned \to do, including their key pillars and next steps. This included maximising our SEO and providing guest posts and paid social trials.

What was the team composition?

We have worked closely with Michelle and Danny which is good to have the same people assisting us through every process.

Can you share any outcomes from the project that demonstrate progress or success?

Our enquiries have increased, and we are reaching limits on our paid social so we are constantly looking and increasing ways of getting more searches etc.

How effective was the workflow between your team and theirs?

Their workflow is very good.

What did you find most impressive about this company?

Their commitment to helping us and explaining why they recommend doing certain aspects.

Is there any area for improvement or anything that could have been done differently?

Not that I can think of

Please describe your company and your position there.

Sales and Marketing Manager for CCNA

For what projects/services did your company hire Soup Agency?

CCNA engage Soup Agency to create and maintain our marketing requirements including, but not limited to, our website, EDM's, Case Study's and competition entries.

How did you select this vendor and what were the deciding factors?

Networking, their open approach and clear understanding of our requirements.

Describe the project in detail and walk through the stages of the project.

Soup provide us with Marketing support for Web design, EDM's, Case Study design and competition entries.

How many resources from the vendor's team worked with you, and what were their positions?

We work with Michelle at Soup very closely and she is always very professional and engaged with the tasks at hand.

Can you share any outcomes from the project that demonstrate progress or success?

Our general marketing front has improved greatly since engaging Soup Agency. Michelle in particular has been an asset to the team and always professional and diligent in her approach to the task at hand. We have won and landed finalist standing in several awards and generated several outstanding case studies that have in turn supported our business growth. Their support , flexibility and 100% engagement with our visions for the company have been just what we needed.

How effective was the workflow between your team and theirs?

Excellent communication and adherence to meeting times and deliverables. Outstanding.

What did you find most impressive or unique about this company?

They are engaged, flexible, and customer-centric.

Are there any areas for improvement or something they could have done differently?

None.

Please describe your company and your position there.

financial trading platform

For what projects/services did your company hire Soup Agency?

social marketing management

How did you select this vendor and what were the deciding factors?

have similar industry experience

Describe the project in detail and walk through the stages of the project.

under specific monthly budget , they maximize our leads

How many resources from the vendor's team worked with you, and what were their positions?

3 staff

Can you share any outcomes from the project that demonstrate progress or success?

good metrics now

How effective was the workflow between your team and theirs?

Everything works smoothly.

What did you find most impressive or unique about this company?

responsible

Are there any areas for improvement or something they could have done differently?

good enough, still expect for more registrations, thanks

Please describe your company and your position there.

We sell massage chairs, I'm the manager.

For what projects/services did your company hire Soup Agency?

Managing our AdWords campaign.

How did you select this vendor?

Recommendation from a colleague.

Describe the scope of their work in detail.

Manage the creation, maintenance and bidding of our AdWords account.

What was the team composition?

Small team.

Can you share any outcomes from the project that demonstrate progress or success?

Soup has been able to deliver the ROI within the range we are looking for.

How effective was the workflow between your team and theirs?

Very smooth.

What did you find most impressive about this company?

They are easy to work with and responsive.

Is there any area for improvement or anything that could have been done differently?

None come to mind.

Please describe your company and your position there.

Consulting company with specialties in Mining, Metals and Construction. My position is Analyst.

For what projects/services did your company hire Soup Agency, and what were your goals?

Set up email campaigns Set up email strategy PPC Campaign Set Up and Management

How did you select this vendor and what were the deciding factors?

We reviewed a number of providers and Soup Agency stood out for their emphasis on client relationship and performance

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Active campaign was set up as part of the project. Email templates and workflows were identified and campaigns set up. Google Ads and LinkedIn Ads set up.

How many resources from the vendor's team worked with you, and what were their positions?

2 Katya and Lakshi

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Soup Agency has been a great marketing partner. They've helped us improve our digital marketing activity across Paid, and Emails. This has generated thousands of dollars of additional revenue to the business. I would highly recommend them.

How effective was the workflow between your team and theirs?

Good communication. Delivered all projects on time.

What did you find most impressive or unique about this company?

Their great performance and their very capable team are commendable.

Are there any areas for improvement or something they could have done differently?

We had some challenges in the project but it was driven by internal bottlenecks

Please describe your company and your position there.

I'm the owner of an ecommerce business specializing in the pet niche.

For what projects/services did your company hire Soup Agency, and what were your goals?

We engaged Soup Agency to manage our online marketing efforts via search advertising and social media.

How did you select this vendor and what were the deciding factors?

We evaluated a number of suppliers and found Soup agency suited our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had some idea based on previous experience of the ROAS number we were after and how our message could be effectively communicated to customers. We were keen to test new platforms and systems to get some results data to work with.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with the owner, Katya.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Social media and paid search campaigns have been very successful and have met or exceeded our expectations.

How effective was the workflow between your team and theirs?

Communication flow has been great with no issues.

What did you find most impressive or unique about this company?

We found Soup's attention to detail and timeliness in carrying out requests to be great. We have lots of moving parts so we need regular updates of our messages to our customers. Katya has been right onto every change we have needed.

Are there any areas for improvement or something they could have done differently?

We have been more than happy with their service.

Please describe your company and your position there.

Marketing Manager at a tech company

For what projects/services did your company hire Soup Agency?

Paid media to drive lead generation

What were your goals for this project?

Acquire high quality lead at an affordable cost per lead.

How did you select Soup Agency?

A previous company I worked for hired Soup Agency and achieved really strong results. I thought it was a good cultural fit.

Describe the scope of their work in detail.

Lead generation across social media, SEM and affiliate marketing.

What was the team composition?

Team leader & platform specialists

Can you share any outcomes from the project that demonstrate progress or success?

Lead targets were successfully achieved, helping to grow our business!

How effective was the workflow between your team and theirs?

Soup Agency stuck to originally defined timelines and was able to adapt to changes as needed.

What did you find most impressive about this company?

The founder, Katya, is a digital expert with a strong track record.

Are there any areas for improvement?

Would work with Soup again and refer to colleagues.