Page Zero Media

BACKGROUND

Please describe your organization.

We are a third-generation family business. Our business comes through our website, and we have quite a loyal following. Through the years, we have grown to about 3,000 products ranging from nuts to dried fruit, seeds, chocolate, and spices. That is basically it in a nutshell.

What is your position and responsibilities?

I am the CEO.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Page Zero Media?

They really helped me to grow this business. We were a tiny company with not much revenue. I was one of the first companies that decided to focus on PPC [pay-per-click] on Google around 2004. Their CEO was an expert in the industry, so I wanted his help to manage our campaigns.

SOLUTION

Please describe the scope of their involvement in detail.

Page Zero Media provided pay-per-click management for Google and Bing. They needed to get my campaigns organized and profitable.

How did you come to work with Page Zero Media?

In 2002 or 2003, I read one of the first books out about advertising on Google, written by Andrew Goodman [the CEO of Page Zero Media]. I reached out to him and decided to engage in 2004.

Could you provide a sense of the size of this initiative in financial terms?

We spend more than $1,000,000 annually.

What is the status of this engagement?

For 10 years, they helped us grow our business, but we do not work with them right now. We brought our PPC management work in-house recently. Since we are larger, it makes more sense to manage these campaigns internally.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We ended up building a massive business and much of that was from paid search. We did it rationally and economically. We were so early in the game that it was much easier back then. While working with them our business grew by a factor of 40. They were not solely responsible, of course, but we did it very profitably.

I started doing online advertising in 1999, the atmosphere was brand new and not competitive, our cost-per-acquisition was quite low because it was so early on. In fact, I was paying five cents or one cent a click. What happened was that, through the years, things got more competitive and so our cost-per-acquisition actually went up, but we were still able to manage it very profitably.

What distinguishes Page Zero Media from other providers?

I know their team very well, and have spent a lot of time with them through the years. I am a tough guy to satisfy, and was managing this business myself. Then, I brought them on board to take on this area. It is a real testament to them that we worked together for 10 years. I'm not easy to please.

Page Zero Media pays great attention to detail. Andrew did not directly manage my account, but he was still very involved. He is a very smart man. He did not just toss us to some kid who did not know anything. He was very involved in bidding and performing the daily necessary minutiae, which is unusual these days.

Now, we are doing everything in house. But, again, they paid a great deal of attention to all the details. The account manager that we were working with at Page Zero loved his work. He was always on top of things, he would plow through the work, he was very responsive, and he had a vested interest in our business. Overall, it was a very good experience working with them.

Is there anything Page Zero Media could have improved or done differently?

At the beginning of this industry, a lot of the work was done by humans without automated bidding tools. They just sort of experimented. I am sure they use automated bidding tools now, but it would have been nice to utilize some of those tools when we partnered together.

BACKGROUND

Please describe your organization.

We're an online photo printer. People go to our website, upload their personal photos, print them off and ship it to them.

What is your position?

I am the owner.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Page Zero Media?

We need to generate traffic to our website and convert them into sales.

SOLUTION

Please describe the scope of their involvement in detail.

There's no SEO [search engine optimization] work involved. They only provide search engine marketing work for the most part. It's been Google AdWords for most of the time we're using them. We've started using them to do advertising campaigns on Facebook as well.

How did you come to work with Page Zero Media?

They came as a recommendation through my business mentor. We went through a process of looking at different companies but they seemed like a good fit for us. I think there's a lot of smoke and mirrors in this industry. 

There's also a lot of large shops that will forget small companies like us. We were just starting out so we didn't want to get lost in the shuffle of being with one of the larger companies. It's been a good fit for us. They've grown and we've grown together. 

Could you provide a sense of the size of this initiative in financial terms?

It was $50,000 to $200,000 per year.

What is the status of this engagement?

It's ongoing work. We've been working continuously for the past five years.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

It's been successful. I don't have any specific stats right now. Conversions are steadily going up. We've been able to drive our cost per acquisition steadily down. There's been growth every single year corresponding to the growth in the business. It keeps pace with the growth we're getting from other channels. We've been able to grow the company.

How did Page Zero Media perform from a project management standpoint?

I think they take a pretty analytical approach to things. Page Zero Media is deep into the understanding of the science behind the PPC [pay-per-click] and the metrics. They're constantly tweaking when there's enough volume there. 

What distinguishes Page Zero Media from other providers?

They've got a good amount of monitoring going on with the account. I think their prices are fair. You get good value by having someone manage the account with their amount of expertise as opposed to trying to do it yourself or trying to go with a larger company where they're mostly just working with automated technology.

Is there anything Page Zero Media could have improved or done differently?

We get a monthly report from them. Some clients would want more frequent reporting. I think it's fine for us but a larger company might want to see weekly reports.

BACKGROUND

Please describe your company and position.

I am the President of a grill accessories company 

Describe what your company does in a single sentence.

Online retailer of gas grill parts and accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Page Zero Media to accomplish?

• Search Engine Optimization
• PPC Advertising Management

SOLUTION

How did you find Page Zero Media?

Referral

Why did you select Page Zero Media over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Page Zero Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Page Zero manage all of our online advertising, oversee our SEO strategy, and create valuable content for our blog

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I've been working with Page Zero for over 10 years, and they continue to exceed expectations. They manage all of our online advertising, oversee our SEO strategy, and create valuable content for our blog — and they've been instrumental in our success. 

Year after year, Page Zero deliver results. Our online visibility, traffic, and ROI have all improved dramatically since we started working together.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Responsive, organized, and proactive. Whether it’s launching a new campaign, refining our SEO, or brainstorming content ideas, they’re always one step ahead. They stay on top of digital trends and adapt quickly, which is incredibly important in today’s fast-moving landscape.

What was your primary form of communication with Page Zero Media?

Virtual Meeting

What did you find most impressive or unique about this company?

What sets them apart is not just their expertise, but their integrity. They're honest, insightful, and always transparent with their recommendations. I never feel like I'm being "sold to" — instead, I know I’m getting smart, strategic advice based on what’s best for our business.

Are there any areas for improvement or something Page Zero Media could have done differently?

We really don’t have any complaints — they’ve been a consistent, reliable partner. If anything, we’d love to see even more of their perspective on emerging trends, especially in areas like AI-driven content and advertising. Their insights are always valuable, and we welcome more of them.

BACKGROUND

Please describe your company and position.

I am an executive at Cloudnine Dental

Describe what your company does in a single sentence.

Dental Clinic

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Page Zero Media to accomplish?

• Build Website
• SEO

SOLUTION

How did you find Page Zero Media?

Referral

Why did you select Page Zero Media over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Referred to me

How many teammates from Page Zero Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

web design all the way to a fine-tuned google ads campaign

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New patients

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered the project on time and were highly responsive. Even once the project was fully executed, we can ping anyone on the Page Zero support team and quickly get the help we need.

What was your primary form of communication with Page Zero Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The personalized service and experience they bring to the table meant that we didn't waste any time or money on ineffective strategies.

Are there any areas for improvement or something Page Zero Media could have done differently?

Nothing I can think of

BACKGROUND

Please describe your company and position.

I am the President of Cityproof Corp.

Describe what your company does in a single sentence.

Custom manufacture and install interior windows for noise elimination, draft/dirt elimination and thermal control

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Page Zero Media to accomplish?

• Improve PPC/paid search
• SEO, content creation and amplification
• Website improvement and maintenance

SOLUTION

How did you find Page Zero Media?

Referral

Why did you select Page Zero Media over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Page Zero Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Improve PPC and SEO. Redesign and maintain website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Greatly improved PPC and SEO. Improved website and creation of valuable website sections.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The management team is extraordinary. Extremely knowledgeable, attentive and forward thinking. Everything always done in a timely and thoughtful way. Optimized our budget for best possible results.

What was your primary form of communication with Page Zero Media?

Email or Messaging App

What did you find most impressive or unique about this company?

Experience, thoughtfulness, great ideas and execution. In particular, Mona and Cory are very knowledgeable and educated themselves on our industry which made their recommendations extremely meaningful.

Are there any areas for improvement or something Page Zero Media could have done differently?

No, we like them just the way they are!