Socium Media

BACKGROUND

Please describe your company and position.

 I am the Director of Marketing Strategy of a food brand.

Describe what your company does in a single sentence.

We reinvent childhood breakfast faves like cereal, treat bars, and granola to have high protein and low sugar for the adults who miss being kids again. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socium Media to accomplish?

• Understand, optimize and scale Paid YouTube Ads

SOLUTION

How did you find Socium Media?

I don't know

Why did you select Socium Media over others?

I don't know

How many teammates from Socium Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We had identified YouTube as a new channel to grow demand. We didn't know much about how to optimize the channel, and wanted Socium to work with us to understand it, help strategically grow it, and of course be the hands-on-keyboard executors as well. Outside of the actual running of campaigns, key deliverables included weekly and monthly reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to partnership with Socium, we not only made YouTube an evergreen marketing channel, but increased monthly budgets by large orders of magnitude. We have made great strides in understanding performance by ad placement, creative, and device. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Socium was always prompt in responding and delivering items on time. We've felt that they are quite good at responding to our needs and asks, whether it was overhauling reporting to reflect new metrics we were interested in, brainstorming strategy roadmaps together, or being first in line to call out important trends and insights.

What was your primary form of communication with Socium Media?

Virtual Meeting

What did you find most impressive or unique about this company?

We always seek out hungry, hustle-minded partners to work with; we historically find these partners "get" what we want! Our team at Socium fits this down to a T--they understand our goals quickly, are quick to adapt to requests, and are a personable and a general pleasure to work with. 

Are there any areas for improvement or something Socium Media could have done differently?

Overall, I've had a great experience with the Socium team. However, as is always the case with agencies, there can sometimes be person-to-person variation and occasionally there have been people on our account who were not as effective as a peer. Overall, the caliber of our current Socium account is very impressive.

BACKGROUND

Please describe your company and position.

I am the Director of Growth Marketing of Eberjey

Describe what your company does in a single sentence.

In 1996, the lingerie market was dominated by designs that focused more on capturing the male gaze than on the women wearing them. Eberjey introduced comfortable styles women could feel confident in, and soon after created the iconic PJ’s that launched the brand to the next level.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socium Media to accomplish?

• Optimize Paid Search, Shopping and pMax Program

SOLUTION

How did you find Socium Media?

Referral

Why did you select Socium Media over others?

• High ratings
• Company values aligned

How many teammates from Socium Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Socium has been scaling and managing our Paid Search, Shopping and pMax program for over 2 years. They help us set target bids and target ROAS & CPA goals to achieve business targets. They also help expand keywords and find new customers for our brand

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Socium has scaled our program 30% YoY which has enabled us to scale our new customer mix and capture users with intent to purchase pajamas. They are extremely proactive in their approach, always coming to our weekly meetings with suggestions and opportunities. They build models for us when wer are looking to expand into new channels, and provide in depth robust reporting for the team and senior leadership to follow results closely. 

Their team is always open to feedback, and are sure to go above and beyond to satisfy our needs. I have loved working with Socium! 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always deliver items on time, without us having to ask. They go above and beyond in their presentations and it truly feels as if they are an extension of our in-house team, and show an authentic desire to grow our business. 

What was your primary form of communication with Socium Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Socium Media's reporting and analytics skills and communication style are most impressive.

Are there any areas for improvement or something Socium Media could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Assistant Director of New Frontiers Executive Function Coaching

Describe what your company does in a single sentence.

We are an executive function coaching company that supports individuals from elementary school all the way through adulthood.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socium Media to accomplish?

• To increase our google conversion leads.
• Building out of google ads campaigns.

SOLUTION

How did you find Socium Media?

Referral

Why did you select Socium Media over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Socium Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google ads management and SEO management. They've done such an amazing job building out our Google Ads PPC campaigns, adapting to the dynamic changing needs of our organization as we have grown from a little start up, to a more well established business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our web based leads are now the majority of leads coming in. They helped us scale up this section of our business over 1000%. Special shout out to Rebecca, who has been such an amazing partner in the journey, and to Owen for being such a steadfast partner since the beginning.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was always delivered on time, with adjustments requested made in real-time. If anything, they helped us stay on track more than we were.

What was your primary form of communication with Socium Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The special care, attention, and understanding of our business that is provided really made it feel like they got our unique business, business needs, and creative approaches towards growing the business.

Are there any areas for improvement or something Socium Media could have done differently?

No, I really feel like our partnership is worth all the investment and time.

BACKGROUND

Please describe your company and position.

I am the Senior Digital Marketing Manager of a retail company

Describe what your company does in a single sentence.

Retail chain featuring an eclectic array of imported housewares, furniture, decor & specialty foods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socium Media to accomplish?

• Improve efficiency
• Streamline
• Thought Leadership

SOLUTION

How did you find Socium Media?

Referral

Why did you select Socium Media over others?

• Great culture fit
• Company values aligned

How many teammates from Socium Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Socium manages three channels for us. Driving thought leadership, strategy, streamlines communication and they are experts in their field. 

1. Inform campaign strategies. Develop comprehensive full funnel strategies that align with the our goals and target audience. 
2. Campaign Execution - Create and manage digital media campaigns across platforms to maximize brand exposure and engagement. 
3. Utilize advanced audience segmentation techniques to ensure ads reach the most relevant consumers. Implement and manage full funnel strategies to re-engage users and capitalize on spend efficiency. 
4. Continuously monitor campaign performance metrics and making informed adjustments and optimizations for ongoing campaign success. 
5. Provide regular performance reports outlining key metrics and insights from each campaign. Offer recommendations for improvements and adjustments based on the analysis of campaign data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Rebuilt all campaigns from the ground up, improved communication, developed new digital marketing strategy, encouraged collaboration between agencies and internal teams.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Socium is always available and constantly checking in on campaigns especially during critical business days. Their team structure is extremely efficient to help streamline efficiency. Campaigns and project due dates are always very clearly communicated and always delivered on time, typically fairly early. Socium is extremely available and nimble. They are always willing to jump in to new projects.

What was your primary form of communication with Socium Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people are eager to work, are specialists in their fields and are interested in building your business. They are professional and always up for a challenge.

Are there any areas for improvement or something Socium Media could have done differently?

Socium is extremely open to feedback too.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of SimpliFed

Describe what your company does in a single sentence.

SimpliFed provides virtual breastfeeding and baby feeding support, fully covered by your health plan, from pregnancy to weaning. Attached are a few images to choose from

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socium Media to accomplish?

• Lead acquisition

SOLUTION

How did you find Socium Media?

Referral

Why did you select Socium Media over others?

Referred to me

How many teammates from Socium Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Socium Media provided pay-per-click services for SimpliFed in order to improve our online presence and generate more leads. They executed search engine marketing (SEM) campaigns through Google Ads, focusing on selecting the right keywords, creating eye-catching ad copies, designing landing pages and optimizing bids to reduce costs. 

Besides actively managing SEM campaigns, Socium Media also ran split tests to understand the effectiveness of different ad campaigns in order to gain converting traffic. The key deliverables of Socium Media's services included: 

1. Keyword research and selection 
2. Ad copy creation 
3. Managing bids, budget, and campaign optimization 
4. Split testing of campaigns to determine their effectiveness 
5. Developing and providing ongoing reporting and insights into campaigns 

Overall, the goal of Socium Media's services was to drive more qualified leads in order to meet SimpliFed's business objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Traffic: The campaigns generated more relevant traffic that was more likely to convert into leads. 
2. ROI: Ad costs were optimized to ensure that SimpliFed was generating a positive return on their investment in SEM campaigns. 
3. Conversions: The campaigns were specifically designed to increase the gap between conversions and click-through rate, thus contributing to the overall success of the project. 
4. Engagement: Users who visited SimpliFed's website were more likely to interact with the brand, engage with the content, and make it easier to capture future leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management from Socium Media was delivered responsibly and promptly. Their team worked collaboratively with us to ensure that both their deadlines and budgets were met with satisfactory results. We were delighted with their attention to detail and dedication to providing the highest level of service. 

Every aspect of the project was met with clear communication and promptness, ensuring that needs were responded to in a timely manner. Furthermore, they exceeded expectations with their ability to deliver items on time, often going beyond the scope of the project to ensure all objectives were completed. This allowed us to focus on other aspects of our operations while they handled the critical elements of the project.

What was your primary form of communication with Socium Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Socium Media provided professional project management throughout the duration of the project. They were highly organized and efficient, delivering results on time and responding to our needs in a timely manner. They provided clear timelines and kept us updated with progress reports.

Are there any areas for improvement or something Socium Media could have done differently?

Not that I can think of

BACKGROUND

Introduce your business and what you do there.

I’m the head of paid media for Canopy, a direct-to-consumer business that sells humidifiers in the beauty and wellness space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Socium Media?

We hired Socium Media to help launch our business. They handle all of our digital marketing efforts across Facebook, Instagram, and Google.

SOLUTION

What was the scope of their involvement?

They created a strategy for paid advertising on social media and search engines. Since then, they’ve executed their strategy using Google Ads, Facebook Ads, and Instagram Ads. They produce copy for ads in conjunction with the creative that we provide.

What is the team composition?

Sam (Co-Founder) is also on our calls every day, but we also work with an SEO expert, and an SEM expert. We also have an account lead who manages our Facebook and Instagram ads while a strategy leader analyzes our results and creates roadmaps for future endeavors.

How did you come to work with Socium Media?

I found them on Clutch. Leading up to the engagement, I considered about 40 different companies. After talking to Sam and Owen (Co-Founder), I was confident that they would be a great extension of our team. Their approach when working with startups aligned with my vision. They were very analytical and data-focused. The Socium Media team did a great job explaining how they were different than other companies in the market.  

How much have you invested with them?

We’ve spent about $50,000.

What is the status of this engagement?

We started working with them in August 2020 and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We launched in October, and we’ve consistently outperformed our return on ad spend  (ROAS) goals by about 50% and have reduced our cost per acquisition. Our conversion rate is almost double what most other e-commerce businesses see. That alone is amazing for our business and will help us scale as we continue to grow. We love Socium Media.

How did Socium Media perform from a project management standpoint?

All of our communications are done over WhatsApp per our request. We also use Google Sheets and Google Docs to keep track of everything. They built a micro-site where we can manage and monitor our rankings over time. On top of that, they provide detailed custom reports for us.

What did you find most impressive about them?

They’re incredibly attentive. I’ve worked with a ton of agencies over the years who take 48 hours to reply to an email. Whereas I can reach anyone on the Socium Media team whenever I need to. For example, our Facebook Ad account was suspended on Thanksgiving, but three members of the Socium Media team were scrambling to help us get this count reactivated before Black Friday. That really stands out because they should have been spending time with their families. They stepped up to the plate when it mattered most.

Are there any areas they could improve?

I don’t have any gripes with them. They’ve done a great job.

Do you have any advice for potential customers?

Socium Media is very good at what they do, and they’re a perfect fit for startups given their flexibility. They’ve provided a white-glove experience. They’re as excited about our progress as we are.

BACKGROUND

Please describe your company and your position there.

I manage the performance marketing channels at my current role. My company works in the real estate sector, specifically in the office space vertical.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Socium Media?

The help scale and optimize our paid search platforms.

What were your goals for this project?

Increased conversion volume thats tied to higher quality while optimizing for increased efficiency simultaneously.

SOLUTION

How did you select Socium Media?

They were already in place when I started working here.

Describe the scope of their work in detail.

They handle a large number of campaigns for both our Google and Bing ad platforms. Because our business is setup in specific regions of the country, Socium has setup and maintained a granular "hyper local" account structure thats filled with nuance in order to meet our needs. They are constantly looking for new ways to add incremental value to our existing accounts while holding themselves accountable of their own work to ensure that they are executing towards our goals and expectations.

What was the team composition?

I work with two account representatives, this composition has not changed since my time here.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They have been able to optimize successfully towards lower funnel conversion events which has been a huge lever in being able to grow our business. They have also been able to maintain the efficiency of this lower funnel event as we scale up our budgets.

How effective was the workflow between your team and theirs?

Very strong, we have a Slack channel that we are in constant communications through - as well as a weekly touch base meeting.

What did you find most impressive about this company?

That they are very focused on our business, and not merely trying to get us to spend without being able to justify it. They are also very open to suggestions and new ideas - which is not something all agencies are able to handle. They have great attitudes while they work on hefty projects that ultimately meet and often exceed our deadlines.

Are there any areas for improvement?

At times they could be a little bit more granular in some of the results that they show and speak to. But often they are willing to do this once requested.

BACKGROUND

Please describe your company and your position there.

Two Bridges is a nimble design studio based out of Denver, Colorado. We design what matters for people who care. We specialize in building brand identities, hand-drawn wordmarks, and bridging the gap between you and your clients through thoughtful design. My name is Wells Collins and I am the Creative Director of Two Bridges Design.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Socium Media?

We hired Socium 6 months ago to help improve our website's SEO. We wanted to rank for branding and graphic design keyword in our home city of Denver, CO. We also wanted to improve the language throughout the site.

What were your goals for this project?

We wanted to rank for branding and graphic design keyword in our home city of Denver, CO. We also wanted to improve the language throughout the site and flesh out the blog with relevant design industry articles.

SOLUTION

How did you select this vendor?

We found Socium through a friend referral. After a great kickoff call we started with a three month trial and haven't stopped since. Socium was honest and transparent with what we needed and what we didn't.

Describe the project in detail.

After a thorough kickoff call we began with a full website audit to determine areas for improvement. Our first goal was to fix all of the language, page titles, and meta tags to improve SEO. The next step was to create a few landing pages relevant to our industry and location. Recently Socium has been an essential partner in reaching out to design blogs to inquire about guest blogging opportunities.

What was the team composition?

We originally talked with Socium co-founder Sam Serman and the SEO lead Ricky Weiss. Since the kickoff, we've had direct contact and a bi-monthly meeting with SEO lead Ricky to review our progress.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've begun ranking for design keywords and have moved up the list for Denver related searches. We have fleshed out our site with new landing pages, revised the copy and case studies, and added more links throughout to improve our bounce rate.

How effective was the workflow between your team and theirs?

The Socium Media team has been a pleasure to work with. SEO lead Ricky Weiss is a master of his craft. He's been very proactive in suggesting new angles to improve our site and has even been helping write guest blog posts in add backlinks to our site. We communicate on a bi-monthly basis bus the team is very responsive if we have any questions in between calls.

What did you find most impressive about this company?

Aside from helping us build out our website to look more professional, they are constantly looking for ways to improve our keyword rankings and drive more high quality leads to our contact forms.

Are there any areas for improvement?

None at this time.

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of web and digital for J. Press.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Socium Media?

Until I was brought on recently, we weren’t doing any digital marketing. We wanted to find a partner to help us launch it in a more significant way while growing our audience.

SOLUTION

What was the scope of their involvement?

When I met with them, they provided a presentation on how we could best launch our digital marketing efforts. It included Facebook Ads, and PPC on Google, and Bing. We came into this project with a fairly low budget, but they’ve provided a great path to grow within that budget. We’re running retargeting and prospecting ads, and are running brand keywords. We’re also doing well on Google Shopping.

We provide content and they write the copy, which I generally only need to make minor edits to. They have a good understanding of what our voice is and what we need to focus on based on the season. They understand our brand very well, so they propose how to change up the ads and provide copy.

What is the team composition?

I worked with Sam (Co-Founder) and 2 other people. 

How did you come to work with Socium Media?

I found them on Clutch. I reached out to a few different agencies, but after meeting with them, they were the most engaged and knew what was essential within our budget. They’ve also worked with similarly size companies in the apparel industry.

How much have you invested with them?

We’ve spent about $15,000 at this point.

What is the status of this engagement?

We started working together in March 2020 and we continue to work with them. We started with a three-month contract, but have chosen to extend it.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

 Our growth in traffic has been significant year over year, even considering the COVID-19 pandemic. It’s hard to compare because our physical stores aren’t open, but we’ve still exceeded last year’s sales numbers.  

How did Socium Media perform from a project management standpoint?

I met with them in person at first, but now that we’re social distancing, we have a phone call once a week through Google Hangouts. I’ll have another call with the owner to review how everything is going. That’s when we discuss overarching topics. Working with them is an easy process. They guide us and we make edits along the way. They’ve been a really great partner in that sense.

What did you find most impressive about them?

They’ve been really good about keeping this in our budget. Whereas, in past experiences, other companies really pushed us to spend more. They’re concerned with helping us grow and ensure that we’re comfortable for each step along the way.

Are there any areas they could improve?

There isn’t anything at this time.