What evidence can you share that demonstrates the impact of the engagement?
I’m so impressed with, and thankful for, Socium Media’s work. I don't know if we’d be where we are now without them. They learned the business very quickly and during our peak busy time. Their efficiency has been exponential with regard to cutting costs in areas that were not driving quality traffic. They’re reducing our spend while creating more clicks and conversions. They're able to execute a higher level of performance than we were capable of doing in-house.
They also excel at creating strategies that are unique to our business. Socium Media works to meld our existing strategy with a new strategy that satisfies expectations from previous iterations of the program. Their client-facing approach is tailored to our business, which is amazing. I feel comfortable that they’ll only get better from here as there's infinite room to grow.
How did Socium Media perform from a project management standpoint?
Project management is quite efficient for a small shop. They're extremely diligent with regard to setting agendas and following up on tasks. Socium Media is willing to schedule around our commitments as needed. We communicate through conference calls and email.
What did you find most impressive about them?
Socium Media has so much brainpower in such a small team. They create customized strategies with industry-leading techniques that evolve based on the discovery of what our business needs. They’re like a large agency in terms of keeping up with the best practices and using a formal level of project management. Yet at the same time they offer a boutique level of care, service, and adaptation for our business. It’s the best of both worlds.
Are there any areas they could improve?
I wish there were more of them so we could use them more.
Do you have any advice for potential customers?
Socium Media are purists who want to apply the best tactics. Setting expectations in a roadmap is helpful in keeping everybody on the same page.