Award Winning Digital Marketing Agency

novi.digital are an Award Winning Data-Driven Digital Marketing Agency. We provide research, consultancy, analysis and managed services for SEO, PPC and CRO to clients across the UK and internationally.

As a company, we focus on putting people first, whether this is our team or our clients, we believe that clear communication is vital in order to provide an exceptional service.

For more information please visit our website (www.novi.digital).

 
Undisclosed
 
$100 - $149 / hr
 
10 - 49
 Founded
2009
Show all +
Lancaster, United Kingdom
headquarters
  • novi.digital
    InfoLab21, Lancaster University
    Lancaster, LAN LA1 4WA
    United Kingdom
    01524 510 570

Reviews

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SEO & Branding for Portable Staging Company

"The team demonstrated a vast wealth of knowledge in their specialist areas, which allows you to trust any decisions and suggestions they put forward."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2013 - Ongoing
Project summary: 

Novi Digital provided SEO and marketing efforts to solve complex branding issues and confusion around multiple websites, as well as general counsel for increasing digital conversions.

The Reviewer
 
11-50 Employees
 
Lancaster, United Kingdom
Senior Sales Engineer, Mainstage
 
Verified
The Review
Feedback summary: 

Novi Digital’s marketing efforts have yielded significant results, including halving the AdWords spend, optimizing pay-per-click campaigns, and boosting organic listings and visit durations.

BACKGROUND

Introduce your business and what you do there.

Established in 1989, Mainstage Ltd has continued to produce a tried-and-tested portable staging and seating range that delivers a winning combination of simplicity, strength, and flexibility. Our strengths in planning, production, and delivery are demonstrated through our wide range of customers throughout the UK and Ireland, in schools, colleges and theatres, community and religious groups, leisure facilities, and councils. From our large premises on the outskirts of the city of Lancaster in the North West of England, we plan, manufacture, finish, and despatch the complete solution, all from under one roof.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Novi Digital?

We originally contacted Novi Digital (formerly known as SEO24/7) to solve a branding issue, which could have posed serious complications if not dealt with in the correct manner. The issues began from having two websites – one of which was Mainstage’s main site and the other that endorsed the popular staging brand Topdeck Systems. The primary issue we encountered included a breakout of confusion as to who our customers perceived us as – where we Mainstage or Topdeck? Another concern we had was that our main website had a low-level domain name, which inadvertently had a negative impact on search rankings. All things considered, Mainstage and Novi Digital had to make a decision to rectify these problems.

SOLUTION

What was the scope of their involvement?

In order to eliminate any confusion breaking out, we liaised with the Novi team on numerous occasions to develop strategies and to problem solve any issues that may be encountered. Having considered a range of options, Novi advised registering a new high-level domain name and proposed migrating the site across to this new address by performing a 301 re-direct. Novi-Digital explained this is the correct way to approach this matter; being a fairly complicated process, it needed to be performed by experts to ensure a seamless transition without any repercussions.

How did you come to work with Novi Digital?

We were unhappy with our previous digital marketing agency and wished to make substantial improvements to our site, so we decided to research potential candidates in the local area. We narrowed the list down to three and decided to go with Novi Digital since they demonstrated a vast wealth of knowledge and provided tailored solutions to best suit our needs.

How much have you invested with Novi Digital?

On a monthly basis, we pay approximately £3000, including PPC. So, we've spent roughly £36,000/year over about 4 years. They also managed to cut in half our AdWords budget, and our PPC campaigns are running better than ever, which in turn has subsidised the standard cost involved for Novi to manage our website.

What is the status of this engagement?

Since Novi Digital is based in the Info Lab at Lancaster University, we have easy access to them and continue to meet on a regular basis, which is perfect for discussing and maintaining our online strategy. We are very happy with the continued success this company has helped us achieve, and we look forward to continuing our great relationship with Novi Digital over the coming years. Our plans for the future include working together to develop export strategies and continue to maintain our website and digital marketing requirements.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

As a result of successfully re-directing and preserving the search rankings on our new Mainstage website, Novi Digital managed to outdo themselves once again. The website had started to generate more leads and enquiries than ever before, all of which can be seen in our analytics reports. In addition to the boost in our organic listings, Novi has re-vamped our PPC campaigns to function more effectively at a much lower cost whilst still increasing our conversions, visit duration, and lowering bounce rates, compared to previous years.

How did Novi Digital perform in terms of project management?

When discussing our projects, Novi schedules suitable deadlines to ensure our projects are finished in a timely manner. Each specific task is assigned to a designated specialist within the organisation to make sure everything is implemented correctly and to the highest standard.

What did you find most impressive about Novi Digital?

Aaron and the team demonstrated a vast wealth of knowledge in their specialist areas, which allows you to trust any decisions and suggestions they put forward. They also keep up to date with all the latest practices and the ever-changing Google algorithms so that our website does not suffer any loss of rankings or conversions.

Are there any areas where Novi Digital could improve?

We have had no issues.

What tips or recommendations could you share that might increase the likelihood of success with Novi Digital?

We would strongly suggest that any organisation that is serious about boosting their web presence and generating more business should have a chat with the Novi Digital team. Their friendly approach coupled with their unrivalled skill set is certainly one to consider.

5.0
Overall Score As mentioned, they are a pleasure to deal with and have a great philosophy and strong values as a company.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    As previously mentioned, all work has specified start and end dates, which have been met every time.
  • 5.0 Cost
    Value / within estimates
    Novi isn't the cheapest, but you get what you pay for. We were happy paying that little bit extra to see fast, noticeable improvements in our web rankings and conversions rates.
  • 5.0 Quality
    Service & deliverables
    All work received from Novi has been of exceptional quality and has continued to be this way over the past 4 years we have worked together.
  • 5.0 NPS
    Willing to refer
    We have been very happy with Novi Digital and believe it is only fair to recommend other companies to them since we have seen vast improvements across the board.

SEM for Bathroom Products Retailer

"With Novi Digital, we find that they are nice people, who do what they promise."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2013 - Ongoing
Project summary: 

Novi Digital provides SEM for a bathroom e-commerce store. The team worked on removing a Google penalty, improving organic search results, social media content creation, and paid advertising.

The Reviewer
 
1-10 Employees
 
Lancaster, United Kingdom
Director, UK Bathroom Store
 
Verified
The Review
Feedback summary: 

Novi Digital knows their limitations and hires team members with specific expertise, providing a breadth of knowledge. The team has exceeded all organic traffic and PPC targets. They take an interest in the actual business and organize themselves so they never miss a deadline.

BACKGROUND

Please describe your organization.

We are an online shop that sells bathroom equipment.

What is your position?

I'm the director of the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Novi Digital?

We sell our products exclusively online. I wanted to raise our online profile organically and through paid search to bring in more customers. We wanted to do this on a cost per acquisition model. We are limited in the amount that we can spend for bringing new customers in.

SOLUTION

Please describe the scope of their involvement in greater detail.

They've broken it down into three separate sections: organic search, social media, and paid advertising. We treat each section differently within the campaign. We target different things each time. Essentially, they are rated on their performance, based on each of those three factors.

How did you come to work with Novi Digital?

We looked at a few things: firstly, they were local to us. I wanted to be able to speak face to face with them. They came recommended by more than one business acquaintance independently. When we met with Novi Digital, they said all the things that we wanted to hear. The thing that impressed me the most was that, even though they are very knowledgeable in the industry, they would be willing to admit that they don't have all the skills and resources necessary. What they have been able to do is employ people specifically for certain roles within the business. This brings a breadth of knowledge. If I require copywriting for an article, there will be someone within the company that is brilliant at this. If I want someone to look at my social media, I will go to a different person.

Could you provide a sense of the size of this initiative in financial terms?

The total amount has been below $200,000.

What is the status of this engagement?

We've been working together for two years. This is an ongoing project. We don't have an end-goal. The idea was that they would continuously help us improve our growth. We have a large market to tackle, and we will never reach a size at which we will stop using this kind of service.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We didn't set targets in the first year. We simply worked with them and saw improvement. After that point, we considered it to be more sensible to manage those targets and set goals. Novi Digital has more than exceeded all of our organic traffic and PPC targets. One of the goals for the previous year was growing the organic traffic by 10% each month, they easily exceeded this target and removed our Google penalty quickly.

We did this because, when we first approached Novi Digital, we were under a Google penalty which was causing all kinds of problems. They put all of their efforts into initially cleaning up our profile. Comparing to previous statistics wouldn't have been meaningful at that point. They just got the penalty lifted. From the lifting, it took a full year to start seeing any benefits from our work. Google wouldn't recognize the traffic for almost 12 months.

After we started measurements, Novi Digital exceeded the 10% target every month, by a good number. The social media side is a bit smaller in terms of activity. They're trying to build up a profile of likes and followers. I don't target that too much, because there's not as much financial benefit to it. For pay per click, we mainly target the conversion rates brought from the added traffic, and the cost per acquisition. Novi Digital have always exceeded those targets.

At this point, we're trying to maintain the traffic to the current level. It's high enough that it can't be improved much more. It's now a matter of expanding on what we've obtained, and trying to grow the paid traffic, without exceeding the limits we've achieved.

How did Novi Digital perform from a project management standpoint?

They were organized and have been great at meeting our goals after we set them properly.

What distinguishes Novi Digital from other providers?

As much as we look at the results, I prefer to invest in people. I've dealt with many persons that I wouldn't give the time of day to. With Novi Digital, we find that they are nice people, who do what they promise. You can be straight with them and they will listen and act on it. As much as they've stuck to their targets, ultimately, they are simply the people that we want to work with.

They have a breadth of knowledge in this business, and are not afraid to admit if there's ever a gap in that knowledge, and employ someone specifically for the purpose. We were trying to rewrite a lot of our descriptions in order to stand out from the competition. At the time, they were struggling with the writing, and we pointed that out. In a matter of two weeks, they employed someone from a big online retailer of kitchen appliances. It was clear that the person had been specifically chosen because they fit what we wanted. They found a gap and filled it.

They've learned a lot about our business. They take interest in what we do, and why we do it. It's not simply a question of numbers. Novi Digital looks at the surrounding marketplace. If I was to choose someone else now, and move away from them, that could cause an issue. I might find someone bigger and more experienced, but they would never get the depth of understanding that Novi Digital have built over a long time.

For what we pay them, we could employ one marketing person full time. I am not going to get anyone with all the skills that Novi Digital gives me. I'd rather employ each person in the group for a few hours, rather than having full-time person in-house.

Is there anything Novi Digital could have improved or done differently?

The relationship has been really good. I can't complain.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve always hit deadlines.
  • 4.0 Cost
    Value / within estimates
    We could probably find a cheaper service, but this isn't the biggest question.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've recommended them a few times.