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Award Winning Digital Marketing Agency

4.6
17 reviews

novi.digital are an Award Winning Data-Driven Digital Marketing Agency. We provide research, consultancy, analysis and managed services for SEO and PPC to clients across the UK and internationally.

As a company, we focus on putting people first, whether this is our team or our clients, we believe that clear communication is vital in order to provide an exceptional service.

For more information please visit our website (www.novi.digital).

READ MORE...
 
Undisclosed
 
$100 - $149 / hr
 
10 - 49
 Founded
2009
Show all +
London, United Kingdom
headquarters
  • Level 39, One Canada Square, Canary Wharf
    London E14 5AB
    United Kingdom
    0207 100 6069
other locations
  • Lancaster University
    Lancaster LA1 4WA
    United Kingdom
    01524 566 736
  • International House, 61 Mosley Street
    Manchester M2 3HZ
    United Kingdom
    0161 635 6736
  • International House, 38 Thistle Street
    Edinburgh EH2 1EN
    United Kingdom
    0131 610 0316

Reviews

4.6
17 reviews
Sort by

Digital Marketing for Online Casino

"novi.digital delivers fantastic results. They consistently have the lowest cost per acquisition (CPA) per player."

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4.5

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Dec. 2017 - Ongoing
Project summary: 

novi.digital provides digital marketing services for an online casino, focusing their efforts on SEO and player acquisition. Going forward, they will also take on PPC and social media engagement.

The Reviewer
 
1-10 Employees
 
London, UK
Will Warne
Director, Chomp Casino
 
Verified
The Review
Feedback summary: 

Search rankings have improved dramatically since the engagement began, while customer acquisition costs have dropped. novi.digital's consistent communication, responsiveness, and availability justify the investment and contribute to the imminent expansion of their role.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there. 

I'm a brand manager for Chomp Casino’s 12 online casinos throughout the UK, Europe, and elsewhere.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with novi.digital? 

My goal is to get as many players into the casino as cheaply as possible. We already had two marketing channels operating, but I was looking to add a third.

SOLUTION

What was the scope of their involvement? 

For the brands assigned to novi.digital, they’re in charge of all player acquisition efforts. That’s the main metric within the casino sector. They're leading SEO efforts on an ongoing basis. We considered the first year of the engagement to be a test, as we didn't want to turn everything over to them right away.

We've been so pleased with their performance that we're about to start using them for social media as well. They've done a couple of presentations for us on their plans. They're going to continue doing SEO and expand it to include PPC in order to generate organic traffic. 

What is the team composition? 

I only talk to two people. Rory (PPC Team Lead, novi.digital) is our account manager and primary point of contact. I deal with Aaron (Managing Director, novi.digital) for high-level conversations. 

How did you come to work with novi.digital? 

I was looking for potential new companies. My thought process was to see which SEO companies were at the top of the page in search results. novi.digital was the second result on the page. I called them and I was very impressed with their team.

How much have you invested with them?

To date, we've given them a marketing budget of around £20,000–£30,000 per month (approximately $25,000–$38,000 USD). They’ll have a much bigger budget going forward. 

What is the status of this engagement? 

Work started in late 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

novi.digital delivers fantastic results. They consistently have the lowest cost per acquisition (CPA) per player. I'm pretty impressed. Our key metrics are CPA and amount of deposits from each player. For every £1.00 we spend in a month, our target is to get back at least £2.50 in deposits. That means we’d pay off the marketing spend in the first month, and any additional player spend is profit. novi.digital consistently hits that line. We’re expanding the relationship because they did such a great job in the first year.

How did novi.digital perform from a project management standpoint? 

The process is very easy with one account manager. Rory is absolutely fantastic. We know who to go to if we need anything. Everyone I've ever spoke to there is so genial. They're always available for a chat if I ever have a problem.

What did you find most impressive about them?

novi.digital is a pleasure to work with, and I don't say that about many companies. I love working with them and I hope that we'll work together for a long time. I know that they will spend our marketing budget wisely, which is absolutely essential. 

Are there any areas they could improve? 

Not really. We had a small issue with how they sent out invoices. It was difficult for our account team to keep up. We let novi.digital know and they quickly changed the process. Now it's all working smoothly. 

Do you have any advice for potential customers? 

Trust what they say. Give them what they ask for. Do that, and they'll do a good job for you.

4.5
Overall Score I expect them to be a 5 soon.
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d give them a 7 if I could.

PPC & SEO for Fitness Club

"Their overall professionalism, integrity, and trustworthiness are impressive."

See More

5.0

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Ongoing
Project summary: 

novi.digital is an ongoing partner that transitioned the company from traditional marketing to a digital marketing strategy, including SEO, PPC, Google and Facebook Ads, and marketing campaigns.

The Reviewer
 
10-50 Employees
 
United Kingdom
Sarah McGuinness
Executive PA/Marketing Manager, 3-1-5 Health Club
 
Verified
The Review
Feedback summary: 

Since having them involved, there’s been an increase in metrics across the board including a boost in yearly leads and a 20% boost in sales from campaigns. While there’s been turnover with account managers, novi.digital handled the transitions seamlessly and offer easy-to-understand communication.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing coordinator and executive personal assistant to the director at 3-1-5 Health Club, a large private gym based in Lancaster, United Kingdom.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with novi.digital?

We wanted to transition from traditional marketing and focus more on digital, as well as reduce the marketing spend on press, radio, and other strategies.

SOLUTION

What was the scope of their involvement?

We ditched radio advertising, reduced the amount of press in the newspapers, and set a digital marketing budget with novi.digital. We began with SEO for our website, which definitely needed work. They focus mainly on that, but we’ve also used them for PPC.

Most recently, they’ve helped us with Google and Facebook Ads, and we have two or three large campaigns a year that we focus on. Furthermore, novi.digital has helped me tremendously with teaching me how to use WordPress, which is where our website is built on. Their account manager has coached me through blogging, suggesting that the more we publish, the more reach we will attain. Once I complete the blogs, they take of the SEO.

What is the team composition?

I’m mostly in contact with their senior operations manager.

How did you come to work with novi.digital?

We met them at a networking event. We had interviewed three local businesses who offered digital marketing services and were on our shortlist, but novi.digital blew us away with their expertise.

How much have you invested in them?

We spend approximately £1,000 (approximately $1,272 USD) a month on their services. We set a daily budget, but the spend is a little more during the months with a campaign.

What is the status of this engagement?

We began working with them in January 2018, and it is an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw quite an increase in leads just from the regular blogs we put up on the website. In general, we’ve seen a 15% increase this year compared to last year in website leads. During a campaign that they have worked on with us, we have seen a 50% increase in the number of leads and a 20% increase in revenue from sales made from those leads.

How did novi.digital perform from a project management standpoint?

They’ve performed really well. I’m on my third account manager within a 12-month period which is the only thing that is slightly disappointing, but it’s out of their control. However, the transitions have been as fluid as can be. The current account manager is exceptionally communicative, professional, and really responsive. He explains everything to me in terms I can understand.

What did you find most impressive about them?

They’re a local business, which is something I appreciate. We’ve always liked to keep our business local if we can but they do operate deliver as if they were a huge national company. Their overall professionalism, integrity, and trustworthiness are impressive.

Are there any areas they could improve?

I asked them to do some design work, but that was outside of what they offer. I always worked out a way to do the things they couldn’t do myself, so they actually ended up helping me in that respect since I learned new things.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PPC Management Services for Plastic Container Wholesaler

"There’s a noticeable difference from our previous vendor."

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4.5

Quality: 
4.0
Schedule: 
3.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. 2018 - Ongoing
Project summary: 

Replacing an ineffective vendor, novi.digital took over the overall SEO and PPC strategy for the company. They handle keyword analysis, reporting, and have separated ad campaigns for better control.

The Reviewer
 
10-50 Employees
 
United Kingdom
Collette Butterworth
Managing Director, The Plastic Bottles Company
 
Verified
The Review
Feedback summary: 

Sales have increased since starting the collaboration with novi.digital. Their professionalism stands out as well as their swift issue resolution, responsiveness, and willingness to explain things in laymen’s terms. Their consistent reporting is greatly appreciated, as it helps to check on the project’s progress.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the office manager as well as the executive assistant to the directors of The Plastic Bottles Company. We wholesale and distribute empty plastic containers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with novi.digital?

We had previously been working with a consultant that looked after our Google AdWords, SEO, and general website issues. However, the relationship didn’t work out and came to an end. We needed someone new to help us with SEO and PPC.

SOLUTION

What was the scope of their involvement?

We got in touch with novi.digital, who was very proactive and took our account on board straight away. While we understand the basics of Google AdWords and how it works, we don’t really get it as we aren’t particularly technical. However, they’ve done quite a good job of keeping us informed in an easy-to-digest way and also help us understand how our budget is best spent.

We had a previous single campaign that held a huge number of keywords. They’ve stripped some of those keywords down into individual campaigns, which has given us a better control and understanding of the reporting side of things like demographics, location, and devices. They haven’t only tidied up the campaigns, they’ve also made them more efficient. This means that we can be a lot more reactive to the changes in the popularity of our keywords.

How did you come to work with novi.digital?

A while ago, our business owners met their owner at a networking event. He had made quite a good impression, and when it came time to hire someone else, we approached novi.digital.

How much have you invested in them?

We spend around £250 (approximately $320 USD) per month with them.

What is the status of this engagement?

We began working with them in February 2018 and the collaboration is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we started working with them, things have gone really well and there’s been a noticeable increase in sales. We recently launched a separate campaign with novi.digital specifically for the vaping industry, and we’ve sold a lot of bottles.

How did novi.digital perform from a project management standpoint?

We’ve had a couple of small issues along the way, but our account manager has been quick to resolve them. He’s good about keeping in touch and knows that we don’t fully understand many technical things. He explains things it in laymen’s terms without being patronizing and tries to educate us. We touch base once a month or every six weeks to analyze information together.

What did you find most impressive about them?

For us, professionalism is their key trait. There’s a noticeable difference from our previous vendor. We get a monthly report that shows us how our keywords are performing, which we didn’t have before. Furthermore, any time we have a question or need a favor, we can always run it past them and they’re always quick to get back to us.

Are there any areas they could improve?

Not particularly. Any issues we’ve had have been addressed quickly and things are now resolved. We’re generally happy with their service.

4.5
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO, PPC, and Marketing Strategy for Energy Comparison Website

“Other companies just try to justify their pay, but novi.digital is much more sincere in their efforts.”

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2017 - Ongoing
Project summary: 

novi.digital provides ongoing SEO, PPC, and web hosting services. They also advise digital marketing strategy and produce landing pages. Contributions include creative blog posts and a redesigned menu bar.

The Reviewer
 
1-10 Employees
 
United Kingdom
Mike Barnes
Manager, My Energy Comparison
 
Verified
The Review
Feedback summary: 

novi.digital’s work consistently facilitates new business and generates profit. They perform to the best of their abilities and are incredibly valuable partners. Effective project management yields a transparent experience. They’re forthcoming with relevant information and always available.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a manager for My Energy Comparison. We’re an energy comparison website where users can search through different industries to ensure they’re getting the best deal from their service provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with novi.digital?

We wanted to offer a simple interface where users could enter what they need and get results without being overwhelmed with information. Our platform provides that service, but there’s also a lot of competition in the market. We needed a marketing firm to help us stand out from similar providers.

SOLUTION

What was the scope of their involvement?

We initially approached novi.digital to have them lead a PPC campaign for us. Aaron (Managing Director, novi.digital) performed a full audit of our site to analyze how users interact with it and figure out how to make our content more approachable. As a result, we realized expanding our engagement with novi.digital would be in our best interest.

In addition to PPC services, they provide SEO, web hosting, and manage our digital marketing strategy. This includes prioritizing content revisions of web pages and creating blog posts. We’d previously used a simple template to format each page, but they informed us that repetition will negatively affect our Google PageRank. They helped us design unique web pages with engaging content to boost our SEO numbers. To advance that effort, they researched and compiled a list of relevant keywords to include within our content.

An example of their problem-solving ability and creativity is how well they revamped our menu structure. Initially, we put everything we thought would be relevant to the menu and it looked cluttered. They suggested a flowing menu structure that gradually increases in content with each step of user engagement. The menu is on every page of the site, so we’re happy they took the time to implement an enticing design.

What is the team composition?

We primarily interact with Aaron and an account manager.

How did you come to work with novi.digital?

They’re located relatively close to us, so a word-of-mouth element contributed to us hiring them. However, their reputation precedes them. They were frequently recommended to us by other industry professionals.

How much have you invested with them?

Each month, we spend £12,000 (approximately $15,000 USD) for SEO and £6,000 (approximately $7,600 USD) for PPC.

What is the status of this engagement?

We started working together in 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They provide monthly reports that allow how us to see how many users view and click on our ads. Overall, novi.digital has proven to be quite invaluable. We’ve experienced an exponentially positive ROI after engaging their services.

How did novi.digital perform from a project management standpoint?

The communication is so seamless that it often feels like we’re in the same building. They quickly respond to emails and participate in regular calls. We have face-to-face meetings with our assigned account manager each month. I’ve been told that they’ll soon be utilizing an instant messaging software to further improve their communication capabilities.

What did you find most impressive about them?

We appreciate their honesty. They let us know when something doesn’t go the way they expect and they’ve never tried to hide our performance behind overly complex numbers. Instead, they communicate a clear strategy of what they intend to do and how they anticipate it’ll work out. Other companies just try to justify their pay, but novi.digital is much more sincere in their efforts.

Are there any areas they could improve?

They haven’t always been punctual with the delivery of their reports, but that’s been improving over the last couple of months.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development and Adwords Campaign for Nursing Home

“I’m quite happy with the services they provide.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2016 - Ongoing
Project summary: 

novi.digital provides ongoing PPC and organic SEO services. They gathered relevant data to continually manage an effective AdWords campaign. They also rebuilt a website from the ground up using WordPress.

The Reviewer
 
10-50 Employees
 
United Kingdom
Richard McSpadden
Partner, Halwill Manor
 
Verified
The Review
Feedback summary: 

novi.digital provides frequent reports to track the results of their work. The various digital marketing efforts contribute to a vast increase in web traffic. Their operational procedures are well-defined and that yields a smooth experience. They’re professional and take pride in their work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at Halwill Manor. We’re a privately run 25-bed nursing home that provides extensive dementia care. My responsibilities include financial management and marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with novi.digital?

We needed a company to manage a PPC AdWords campaign for us.

SOLUTION

What was the scope of their involvement?

novi.digital initially managed a PPC campaign. However, the engagement evolved to include full-scale web development and organic SEO services. I spoke with their account manager over the phone and scheduled several meetings. During those meetings, novi.digital gathered information regarding our company’s ethos, policies, and unique selling points. They used this data to create an AdWords campaign that’s accurate and as helpful as possible for prospective customers.

The AdWords campaign ran for about a year before I spoke with them about redeveloping the website. Similar to the previous project, we discussed the site’s UI/UX over multiple phone calls. They delivered a scope of work and started development using WordPress. Once the site was built, they put me in touch with their copywriting lead to design content. They implemented site content that works organically within Google and also complements the established AdWords campaign. Overall, the project required them to bring different elements together and make everything synergize through search engines.

What is the team composition?

We interact with the managing director, an account manager, and copywriter.

How did you come to work with novi.digital?

I searched for PPC companies on Google and was immediately inundated with dozens of unknown firms. I decided to refine my search strategy and browsed an online UK business forum focused on PPC management. Both large companies and individuals contribute to the thread. I came across novi.digital’s managing director as he would consistently post exciting information. Therefore, I reached out to him via email. We negotiated a price for the project and went from there.

How much have you invested with them?

We spend £4,000 (approximately $5,100 USD) a year for their SEO and PPC services. The web development cost just under £1,000 (approximately $1,300 USD).

What is the status of this engagement?

We started working together in 2016 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s often difficult to get a defined ROI for digital undertakings like this, but novi.digital simplifies the process. They send regular reports regarding the performance of the site and the ad campaign’s effect on conversions. We’ve experienced a 40% increase in site traffic as a result of their efforts.

How did novi.digital perform from a project management standpoint?

I’ve always had a defined point of contact with them. If something changes, I’ll receive an email and have an introductory conversation with the new account manager. Their department structure is clearly well-defined in that way. We’ve never felt like we didn’t know who to contact to answer a question or address an issue. We appreciate the peace of mind this grants us.

What did you find most impressive about them?

novi.digital’s professionalism stands out to me. They’re responsive and honor the meetings they schedule. I’ve worked with several other companies that were less organized and have seen projects suffer due to negligence. That’s not the case here. I’m quite happy with the services they provide.

Do you have any advice for potential customers?

What helped me personally was how much they taught us about online marketing. This made our initial meetings with them a journey, as we learned something new each step of the way.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing Strategy for Insurance Business

“With their support, we know what we’re doing and what our next steps are.”

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2013 - Ongoing
Project summary: 

Novi.Digital is responsible for developing organic and non-organic search strategies, which involves creating ad campaigns, placing bids, and providing general support.

The Reviewer
 
1-10 Employees
 
United Kingdom
Ethan Cheshire
Operations Manager, Insuro
 
Verified
The Review
Feedback summary: 

Despite a competitive market, Novi.Digital has consistently generated qualified leads while keeping acquisition costs low. The team adapts well to changing circumstances, adjusting their strategies to maximize returns. They’re transparent, which helps build trust and ensures a smooth collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the operations manager for an insurance comparison company called Insuro. Essentially, people can use our tools to search for specific kinds of insurance and compare plans. From there, they can choose a provider. We get a commission for every lead converted.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Novi.Digital?

At the time, we were launching our company from scratch and needed to make sure that we could compete in a competitive market while also working with slim margins. We wanted to achieve as many leads as possible at a low cost. As a result, we approached Novi.Digital to manage our digital marketing and attract more prospective customers.

SOLUTION

What was the scope of their involvement?

They built new ad campaigns that highlighted the different insurance plans we provided. Rather than trying to target terms like “insurance” or “compare insurance,” they focused on long-tail keywords, which had a higher number of monthly searches. They also looked at specific sectors and analyzed our competitors’ terms.

The first campaigns that they created worked really well for a while but became less effective over time. I’m not sure if this was due to increased competition or a changing market. However, they managed to completely recreate the campaigns from the ground up, using a different structure and focus to get results.

As for paid search, they used their bid automation tool to ensure that we got inquiries for a good price. After we defined our budget constraints, they made sure to get leads without exceeding our cost limits. Currently, they continue to oversee our digital marketing efforts and provide key advice as needed.

What is the team composition?

Over the course of the engagement, we’ve worked with various account managers. They've served as our main points of contact.

How did you come to work with Novi.Digital?

We found them online and like their data-driven approach. Because our market was so competitive, we knew that we wouldn’t be able to just produce volumes of searches or place the highest bids to gain visibility. We liked that Novi.Digital focused on bringing in leads that gave us a good ROI.

How much have you invested with them?

We currently spend about £850 (approximately $1,100 USD) per month, which is without a percentage of spend. Previously, we’d spent less per month but included a percentage of spend.

What is the status of this engagement?

Their work began in January 2013 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our cost for conversion has never exceeded £2 (approximately $2.50 USD), which is positive given the competitive market. Not only do we attribute this to their ad work but also to all of their advice and support.

How did Novi.Digital perform from a project management standpoint?

They’ve been fantastic. Our account manager is proactive and responsive when working with us. The team is always available to call, and they typically reply to emails within the day. With their support, we know what we’re doing and what our next steps are.

What did you find most impressive about them?

I appreciate their attention to detail and willingness to explain their thought process. When speaking with past agencies, we were off-put by how secretive they were about their strategies. In contrast, Novi.Digital has always provided reasons about how a campaign works and why we’re doing something. This makes us feel confident in the plan, even if it doesn’t go well, because we know why the decision was made.

Do you have any advice for potential customers?

The more information that you share, the better the results. Sharing sales data has helped us gain a better overview of how our business works and how we make money. This is key to ensuring campaign success.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We’ve already recommended them.

SEO, PPC, and Email Marketing for Promotional Gift Site

“Their ability to find small growth opportunities was very beneficial to our project.”

See More

4.0

Quality: 
4.0
Schedule: 
4.0
Cost: 
3.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Jul. 2016 - Ongoing
Project summary: 

novi.digital implemented new targeted marketing strategies to improve outreach efforts and optimize keyword search rankings. Now, their team supports the SEO, PPC, and email marketing campaigns. 

The Reviewer
 
1-10 Employees
 
United Kingdom
Stephen Ward
Managing Director, Businessgiftuk.com
 
Verified
The Review
Feedback summary: 

novi.digital’s strategies improved keyword rankings and optimized PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the managing director of BusinessGiftUK.com. We are promotional business gift distributors specializing in UK-manufactured products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with novi.digital?

We wanted to identify new targeted marketing opportunities by profiling clients and creating a tailored approach for each specific audience.

SOLUTION

What was the scope of their involvement?

First, novi.digital conducted research and analysis to determine a new targeted marketing strategy. They updated our SEO, PPC, and email marketing efforts to reach the identified clients and attract others with a similar profile. The team created a list of keywords to focus on and created new content for our website’s landing pages to optimize our search rankings. novi.digital continues to manage and maintain our digital marketing campaigns.

What is the team composition?

We worked mainly with a project manager.

How did you come to work with novi.digital?

I met the managing director at a local networking event. Following a few subsequent meetings and interviews, we signed a contract.

How much have you invested with them?

We pay £600 (approximately $800 USD) each month.

What is the status of this engagement?

We started working together in July 2016 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

novi.digital’s efforts lowered the cost of our PPC campaigns, while still producing the same results, and we have seen improvement in our keyword ranking positions. Our business remains stable in a largely uncertain market.

How did novi.digital perform from a project management standpoint?

They have managed our partnership well so far. We touch base once a week to discuss progress and updates. The team is generally quick in their responses, but there are occasional delays because of other clients and projects.

What did you find most impressive about them?

I really appreciate their professionalism. Their ability to find small growth opportunities was very beneficial to our project.

Are there any areas they could improve?

They could more clearly explain technical information.

4.0
Overall Score We are very happy, but there is room to improve.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    The team was usually pretty good with scheduling, but there were minor issues.
  • 3.0 Cost
    Value / within estimates
    We haven’t experienced spectacular growth as a business, but we are still satisfied.
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

SEO and PPC Strategy for Coffee Machine Business

"They work incredibly hard to make sure they explain things because they understand their clients aren’t experts."

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4.0

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. 2017 - Ongoing
Project summary: 

Novi.Digital provided advice for generating traffic to an outdated site, experimenting with PPC and LinkedIn advertising before focusing on social media, blogging, and SEO.

The Reviewer
 
1-10 Employees
 
United Kingdom
Director, Coffee Business
 
Verified
The Review
Feedback summary: 

As a result of Novi.Digital’s SEO and backend, the website’s metrics improved. The number of total visits and unique visitors, as well as length of session duration, more than doubled since the partnership began.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the director of a coffee machine business located in the London area. We provide office coffee machines, maintenance and service, freshly roasted coffee and more to businesses. We primarily operate in and around London, although more recently we have expanded to cover other major cities in Great Britain.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Novi.Digital?

It can be difficult to reach potential customers with such a specific market, and since our website wasn’t generating enough traffic, potential clients couldn’t learn about our services.

We initially tried to improve the site’s performance ourselves but didn’t have the expertise to be successful. We still needed to increase traffic to the site and knew we couldn’t do all the work for it on our own, so that's why we started to talk to Novi.Digital.

SOLUTION

What was the scope of their involvement?

When we initially commissioned Novi in February 2017, we wanted them to explore PPC to determine if it could be profitable, as well as highlight areas for possible improvement. For example, they helped us tailor our keyword list and gave us more general advice about site maintenance and updates. They worked to improve our SEO while we continued to test and change an evolving brief of different practices, noting which worked for the business and which didn’t.

We recently stopped using PPC because it became hard to justify the cost, especially considering we have a good site at the backend, so we didn’t need PPC to determine a connection between sales and site activity. Once we ended that, Novi.Digital suggested advertising in other areas, like LinkedIn, blogging, and social media. Currently, Novi is helping us focus on maximizing the benefits of blogging and social media.

What is the team composition?

We work entirely with the Novi.Digital account manager overseeing our project, and they provide us updates and monthly status reports.

How did you come to work with Novi.Digital?

The team was recommended to us by a company that works in a similar business sector. We initially approached Novi because we knew they had the B2B experience we wanted. Their frontend materials were comprehensive and we found we appreciated their approach to communication. They work incredibly hard to make sure they explain things because they understand their clients aren’t experts.

How much have you invested with them?

Not including the amount we spent on advertising while doing the PPC, we invested about $700 a month, on average.

What is the status of this engagement?

We started working with them in February 2017 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Though our website is still new, all of our metrics have improved since we started working with Novi.Digital. The number of total visits and unique visitors increased over 100%, our bounce rate is lower, and our session duration, though it was low to start, more than doubled. We attributed these successes to the SEO and backend work they’ve done on the site, rather than to an increase in page traffic.

How did Novi.Digital perform from a project management standpoint?

They manage their projects efficiently, and they’re open with us about the status of a project. They’ve started to produce site performance reports and we have monthly—soon they’ll be bi-monthly—calls with our account manager to review our schedule and goals.

What did you find most impressive about them?

Their expertise and advice have been most impressive and useful. As a small business, it’s reassuring to know that you can trust the people working for you in the background, especially when it comes to SEO.

Are there any areas they could improve?

Novi.Digital sends us a monthly metrics report, but eventually, I’d like to have an ongoing status report that’s accessible to both teams at all times. It can be confusing when we make decisions regarding the site, but not everyone on both teams is aware of them. A report that gives an overview of everything we’re working on would mitigate the chance for those inefficiencies.

Do you have any advice for potential customers?

If someone is approaching a project with as little knowledge and expertise as I was when we began working with Novi, I’d caution him or her to not assume the solution is going to be simple or straightforward. I would suggest a potential customer be flexible as they learn about the process, and to always question whether their team is using the best methods for their project.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO and PPC for Legal Firm

"They provide us with statistics and the backup to demonstrate where our money has gone."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2017 - Ongoing
Project summary: 

Novi.digital implemented an SEO strategy to expand the geographic reach of online leads. In addition to making changes to a website’s structure and content, they created a pay-per-click campaign to further drive traffic. 

The Reviewer
 
1-10 Employees
 
United Kingdom
James Parry
Partner, Parry Welch Lacey LLP
 
Verified
The Review
Feedback summary: 

Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Parry Welch Lacey is a small law firm based in northwestern England. We specialize in dangerous and prohibited dogs. We deal with prohibited, Pitbull type dogs, and those that have been fighting or have bitten other people, and their owners who are being prosecuted for having dogs that are dangerously out of control. I’m one of the partners of the firm. There are 4 of us in the office.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Novi?

We wanted to establish a national profile across England and Wales, which is a jurisdiction in which we operate. We wanted to be able to obtain cases from any part of the United Kingdom, which we have done through expanding our SEO profile and our web-based presence. We had another company doing SEO work for us. They were not reporting to us regularly about what they were doing and weren’t achieving our goals.

SOLUTION

What was the scope of their involvement? 

They did a web-based analysis of our performance to date with our website. They suggested changes in our web text to incorporate more keywords to improve our ratings simply by altering those search terms. We changed the content because of our discussions with them. We have also changed the structure to make it more user-friendly. They helped us with pay-per-click, which has been successful in generating many conversions that we wouldn’t have otherwise have had. We had never had a pay-per-click campaign before. This was a new venture for us. Everything they do copy wise for us, they send for approval. We then approve it and send it back. Their copywriting has been pretty good.

What is the team dynamic?

Aaron [Managing Director, Novi.Digital] keeps a close eye on it. He speaks to us regularly. We always have one point of contact to allow us to get our work done. When our point of contact changes, they made sure everything flowed successfully.

How did you come to work with Novi?

I did a web-based search looking for firms that I thought I would find most likely to meet our needs. I narrowed it down to 5 and then had what we would commonly call a “beauty parade” to see which ones I felt provided the best results. They came on top.

How much have you invested with them?

We have spent around $11,000.

What is the status of this engagement?

We started working together in March 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve lifted our web profile. The search terms that are commonly used by our clients searching for assistance now appear on the front page of Google with 3 listings on the first page. This has led to an increase in conversions and inquiries from web-based products.

We have noticed a significant rise in business coming from England and Wales. They pulled up our web-based referrals by about 50%. It’s a good sign that Local SEO's tactics are working because that’s not an area we would be otherwise known in or have any reach. By moving to their service, we also decreased the response time. The pages load much more quickly.

How did Novi perform from a project management standpoint?

It has been a good collaborative process. They’ve shown a great deal of interest in us and in the work that we do. They have worked very closely with us to identify the right outcomes. There have been no problems in managing our project. There were a couple of hiccups in transferring over the service, but they were difficulties that were created for them by our previous providers. Novi overcame those very quickly. We communicate via email and phone.

What did you find most impressive about them?

They come across as professional. They prove what they’ve done. We know what we’re paying for because it’s an intangible product. We don’t get anything in our hands to see, but they provide us with statistics and the backup to demonstrate where our money has gone. I’m impressed with the service they provided. From the beginning, they suggested things to us that we wouldn’t have considered. We went for niche markets rather than the more broader spread. That has proved to be very productive. We’re well impressed.

Are there any areas they could improve?

No, they’re working with us very well. There’s nothing I’d want to see done better. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They've met every deadline that they've been given.
  • 5.0 Cost
    Value / within estimates
    They aren't cheap, but they're good value.
  • 5.0 Quality
    Service & deliverables
    They do what they say.
  • 5.0 NPS
    Willing to refer
    I wouldn't refer any of my competitors to them because they do too good of a job. I would likely recommend them to anybody else who wanted a web designer.

SEO and PPC for Tree Service Company

"They have a good personal touch."

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4.0

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jun. 2013 - Ongoing
Project summary: 

At the start, novi.digital organized a PPC campaign and enhanced a website. Their team continues to work on SEO, which has included keyword research and content-writing. 

The Reviewer
 
1-10 Employees
 
Brighton, United Kingdom
Carlos Daly
Owner, Trees Understood
 
Verified
The Review
Feedback summary: 

90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I run a tree surgery company in Brighton, UK called Trees Understood. I am the owner of the company and we carry out tree pruning, tree planting, and diagnosis. We currently have 3 employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Novi.Digital?

Originally, it was SEO. I wanted to make sure that my company name came up at the top of the first page, ideally in the top three organic Google search results. This is the first time we worked with an SEO provider.

SOLUTION

What was the scope of their involvement?

They wanted to find out the key search terms, which could be integrated into my website. They take care of my website as well. They wanted to know the key search terms of my potential clients so that they understood what kind of clients I was after and what search terms they may be typing into their search engine. In addition to the search term research, they redid my website so it was a bit more modern looking and easier to navigate. They gave me feedback every month on the performance of the website and SEO strategy.

I didn't have a list, but when they told me they needed to compile a list of search terms, we had about a week in which to do a bit of research myself. Although they knew about websites and SEO, they didn't particularly understand the technical side of tree surgery and what my clients might be typing in. It was a collaboration between my technical knowledge on the subject and their input with regards to the search terms.

They made changes to our website, mostly in terms of structure and for the website to user-friendly. They have got an outside agency that they use for copy- writing. Some of the content didn't sound very professional. Although I realized it couldn't be too technical so that members of the public aren't frightened off by big words, it needs to come across as professional. I ended up doing most of the content myself but they do offer that service if I need it.

They also helped us with PPC. They gave us options on how much to spend and the respective return. They helped me understand what the return would be given how much I spend each week. They gave me a graph of examples showing the more I spend, the more clicks I would get. We reached a happy medium between my budget and an effective pay-per-click campaign.

How did you come to work with Novi.Digital?

When SEO started around 2005-2006, I contacted a bigger company that I found on the internet. Aaron Crewe, who is now the MD of Novi.Digital, was working for them. He was actually the accounts manager who I dealt with. When he left the company, I got on with Aaron. I thought he was both professional and did his job. When he left the company, I searched for him and found out that he had his own company. That's how I got in touch with Novi.Digital. It was the personal connection more than anything else.

How much have you invested with them?

We spend $1,500 with them per year.

What is the status of this engagement?

We started working with them in June of 2013. That's when they changed their name to Novi.Digital. Before that, it was SEO 24/7. I've been with Aaron Crewe since 2006, but I've been with Novi.Digital when they changed their name since 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I ask all my new clients where they've heard of me, and I would say that 90% of my new clients found me after searching on Google. We're based in Brighton on the south coast of the UK, and if someone searches 'tree surgery Brighton' or 'tree surgeons Brighton', which are two of my main search terms, I would come up on Google and that's how they found me.

This was a result of Novi.Digital SEO approach. We don't closely follow the other analytics they send us. To be honest, I do get a lot of analytics through email, and I don't have the time to go through them.

All that I know is that I'm running my own business, I answer all the calls, and the majority of my work comes from a Google search. Novi.Digital is heavily involved in that, which is why I continue to use them.

How did Novi.Digital perform from a project management standpoint?

They've always appointed a project manager for me. There's always one point of contact who I can email if I have any questions, or if I have any improvements to the website or pitches to upload. They're always available via phone or email. Overall, the communication has been good, and they always get back to me within an hour of being contacted.

What did you find most impressive about them?

They have a good personal touch. I haven't worked with any other SEO companies because I've been with them since SEO first came out. 

I liked Novi.Digital's personal approach. You got a name, a number, and an email to contact. It's the same person every time. Aaron has talked to all the people that deal with me; they've talked them through my company. They know what I'm about and understand what my company does.

Are there any areas they could improve?

They subcontracted out the content writing to a content writing company, who I don't think I would want to use for my website. The content sounds a bit cheesy and unprofessional. However, I've brought this to their attention, so I don't think they would use them for my website again.

4.0
Overall Score They are helping my business and they are doing what they said they would do. They got me up on Google and gave me lots of business from it, but the content writing section was not good.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They've always come through with what they said they were going to do on time or before time and on-budget.
  • 4.0 Cost
    Value / within estimates
    I was one of their first clients, so I think I'm getting quite a good deal on the monthly charge they give me.
  • 4.0 Quality
    Service & deliverables
    They explained everything in detail and in a way that I can process and understand it. They always do what they say they're going to do on time.
  • 5.0 NPS
    Willing to refer
    I'm really pleased with their work. They are very honest and provide good value.