novi.digital

Introduce your business and what you do there.

I’m the head of a company owned by a large charity that develops software for children aged 5–16 with special education needs, especially dyslexia and dyscalculia.

What challenge were you trying to address with novi.digital?

We were trying to address a new market area of the US and also needed help with PPC management, social media, and marketing strategies.

What was the scope of their involvement?

novi.digital initially helped us with the content and display, researching our work sector, building all the campaigns, and setting up analytical tools. Their team manages our PPC and helps us with Google Analytics, Facebook and LinkedIn advertising, and programmatic marketing. 

What is the team composition?

I’ve met the director and have worked with Ethan (Senior Operations Manager) as well as with a campaign manager. I’ve also kept in contact with three other main employees. 

How did you come to work with novi.digital?

We attended a marketing training session that they had locally. Our organization was looking for a new provider to challenge the one we had in place. We reached out to novi.digital for a quote and decided to go with them because we liked the offer they gave us. 

How much have you invested with them?

We have spent around £20,000 (approximately $28,000 USD). 

What is the status of this engagement?

Our engagement started in January 2021, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We mainly measure the success of their efforts by checking our ROI and cost per conversion rates (CPC). Thanks to novi.digital, we’ve had the most successful campaigns, and their reporting and customer service have been excellent as well.

They deliver quality work and handle any changes or updates that need to be made quickly and professionally. The directors and the higher-ups are involved every day and keep in touch with all the team. Their full-service marketing efforts give us a lot of confidence in what we’re doing.

How did novi.digital perform from a project management standpoint?

Overall, their project management has been fantastic. Since setting up, we’ve had monthly and sometimes weekly meetings to make our digital efforts more solid and flexible, and update them with new information that we find from different sources. We communicate through phone calls, emails, Microsoft Teams, Zoom meetings, and other means of communication. 

What did you find most impressive about them?

The staff is responsive and comes back with solutions quickly. We are in a very flexible market where we need to be reactive, so the fact that they are able to deliver results swiftly without diminishing quality is very good. 

Are there any areas they could improve?

There isn’t anything for them to improve, and we’re happy with what they’re doing. They've dealt with all of the small issues we've had in a professional manner. 

Do you have any advice for potential customers?

Communicate and tell them everything. The more information you give them, the more they can help you achieve your objectives.

Introduce your business and what you do there.

I’m the office manager as well as the executive assistant to the directors of The Plastic Bottles Company. We wholesale and distribute empty plastic containers.

What challenge were you trying to address with novi.digital?

We had previously been working with a consultant that looked after our Google AdWords, SEO, and general website issues. However, the relationship didn’t work out and came to an end. We needed someone new to help us with SEO and PPC.

What was the scope of their involvement?

We got in touch with novi.digital, who was very proactive and took our account on board straight away. While we understand the basics of Google AdWords and how it works, we don’t really get it as we aren’t particularly technical. However, they’ve done quite a good job of keeping us informed in an easy-to-digest way and also help us understand how our budget is best spent.

We had a previous single campaign that held a huge number of keywords. They’ve stripped some of those keywords down into individual campaigns, which has given us a better control and understanding of the reporting side of things like demographics, location, and devices. They haven’t only tidied up the campaigns, they’ve also made them more efficient. This means that we can be a lot more reactive to the changes in the popularity of our keywords.

How did you come to work with novi.digital?

A while ago, our business owners met their owner at a networking event. He had made quite a good impression, and when it came time to hire someone else, we approached novi.digital.

How much have you invested in them?

We spend around £250 (approximately $320 USD) per month with them.

What is the status of this engagement?

We began working with them in February 2018 and the collaboration is still ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Since we started working with them, things have gone really well and there’s been a noticeable increase in sales. We recently launched a separate campaign with novi.digital specifically for the vaping industry, and we’ve sold a lot of bottles.

How did novi.digital perform from a project management standpoint?

We’ve had a couple of small issues along the way, but our account manager has been quick to resolve them. He’s good about keeping in touch and knows that we don’t fully understand many technical things. He explains things it in laymen’s terms without being patronizing and tries to educate us. We touch base once a month or every six weeks to analyze information together.

What did you find most impressive about them?

For us, professionalism is their key trait. There’s a noticeable difference from our previous vendor. We get a monthly report that shows us how our keywords are performing, which we didn’t have before. Furthermore, any time we have a question or need a favor, we can always run it past them and they’re always quick to get back to us.

Are there any areas they could improve?

Not particularly. Any issues we’ve had have been addressed quickly and things are now resolved. We’re generally happy with their service.

Introduce your business and what you do there.

I’m the head of marketing for an automotive retailer.  

What challenge were you trying to address with novi.digital?

We were looking for a new agency to take on our PPC management.

What was the scope of their involvement?

novi.digital manages our PPC campaigns and activities, including Google Display.

They act as an extension of our marketing team, and they’re involved in early planning stages of projects. They give input and suggestions for activities on digital channels, such as social and direct marketing.

What is the team composition?

We usually work with a senior operations manager and two digital marketing consultants.

How did you come to work with novi.digital?

I researched several companies. I had heard of this team from people in the area who had worked with them. I reached out to discuss the project and to see what they felt they could do for us. After speaking, we decided to give them the contract.

How much have you invested with them?

We’ve spent £20,000 per year (approximately $28,000).

What is the status of this engagement?

We began working together in June 2019, and our work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We give them a target to work towards in terms of cost per conversion. We track the leads and inquiries, working out the cost per sale based on the leads generated by the PPC campaigns. We’ve seen an increase in monthly clicks by 173% year on year, as well as reduced average cost per click by 50% and reduced cost per conversion by 21% YoY.

How did novi.digital perform from a project management standpoint?

They do an excellent job regarding communication and updates. They always provide feedback and advice from research done during a project. We communicate via Microsoft Teams, Zoom, phone, and email. We have weekly and monthly meetings, as well as several ongoing conversations. They also send reports in PDF format.

What did you find most impressive about them?

I like the analytic approach they take in measuring the performance around target cost per conversion and quality of inquiries. They provide feedback on the things that are important to us much better than other vendors we’ve worked with.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Organize a meeting or call with them. Be transparent in terms of your business objectives and see what they can provide to support that.

Introduce your business and what you do there.

Parry Welch Lacey is a small law firm based in northwestern England. We specialize in dangerous and prohibited dogs. We deal with prohibited, Pitbull type dogs, and those that have been fighting or have bitten other people, and their owners who are being prosecuted for having dogs that are dangerously out of control. I’m one of the partners of the firm. There are 4 of us in the office.

What challenge were you trying to address with Novi?

We wanted to establish a national profile across England and Wales, which is a jurisdiction in which we operate. We wanted to be able to obtain cases from any part of the United Kingdom, which we have done through expanding our SEO profile and our web-based presence. We had another company doing SEO work for us. They were not reporting to us regularly about what they were doing and weren’t achieving our goals.

What was the scope of their involvement? 

They did a web-based analysis of our performance to date with our website. They suggested changes in our web text to incorporate more keywords to improve our ratings simply by altering those search terms. We changed the content because of our discussions with them. We have also changed the structure to make it more user-friendly. They helped us with pay-per-click, which has been successful in generating many conversions that we wouldn’t have otherwise have had. We had never had a pay-per-click campaign before. This was a new venture for us. Everything they do copy wise for us, they send for approval. We then approve it and send it back. Their copywriting has been pretty good.

What is the team dynamic?

Aaron [Managing Director, Novi.Digital] keeps a close eye on it. He speaks to us regularly. We always have one point of contact to allow us to get our work done. When our point of contact changes, they made sure everything flowed successfully.

How did you come to work with Novi?

I did a web-based search looking for firms that I thought I would find most likely to meet our needs. I narrowed it down to 5 and then had what we would commonly call a “beauty parade” to see which ones I felt provided the best results. They came on top.

How much have you invested with them?

We have spent around $11,000.

What is the status of this engagement?

We started working together in March 2017 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They’ve lifted our web profile. The search terms that are commonly used by our clients searching for assistance now appear on the front page of Google with 3 listings on the first page. This has led to an increase in conversions and inquiries from web-based products.

We have noticed a significant rise in business coming from England and Wales. They pulled up our web-based referrals by about 50%. It’s a good sign that Local SEO's tactics are working because that’s not an area we would be otherwise known in or have any reach. By moving to their service, we also decreased the response time. The pages load much more quickly.

How did Novi perform from a project management standpoint?

It has been a good collaborative process. They’ve shown a great deal of interest in us and in the work that we do. They have worked very closely with us to identify the right outcomes. There have been no problems in managing our project. There were a couple of hiccups in transferring over the service, but they were difficulties that were created for them by our previous providers. Novi overcame those very quickly. We communicate via email and phone.

What did you find most impressive about them?

They come across as professional. They prove what they’ve done. We know what we’re paying for because it’s an intangible product. We don’t get anything in our hands to see, but they provide us with statistics and the backup to demonstrate where our money has gone. I’m impressed with the service they provided. From the beginning, they suggested things to us that we wouldn’t have considered. We went for niche markets rather than the more broader spread. That has proved to be very productive. We’re well impressed.

Are there any areas they could improve?

No, they’re working with us very well. There’s nothing I’d want to see done better. 

Introduce your business and what you do there.

I run a tree surgery company in Brighton, UK called Trees Understood. I am the owner of the company and we carry out tree pruning, tree planting, and diagnosis. We currently have 3 employees.

What challenge were you trying to address with Novi.Digital?

Originally, it was SEO. I wanted to make sure that my company name came up at the top of the first page, ideally in the top three organic Google search results. This is the first time we worked with an SEO provider.

What was the scope of their involvement?

They wanted to find out the key search terms, which could be integrated into my website. They take care of my website as well. They wanted to know the key search terms of my potential clients so that they understood what kind of clients I was after and what search terms they may be typing into their search engine. In addition to the search term research, they redid my website so it was a bit more modern looking and easier to navigate. They gave me feedback every month on the performance of the website and SEO strategy.

I didn't have a list, but when they told me they needed to compile a list of search terms, we had about a week in which to do a bit of research myself. Although they knew about websites and SEO, they didn't particularly understand the technical side of tree surgery and what my clients might be typing in. It was a collaboration between my technical knowledge on the subject and their input with regards to the search terms.

They made changes to our website, mostly in terms of structure and for the website to user-friendly. They have got an outside agency that they use for copy- writing. Some of the content didn't sound very professional. Although I realized it couldn't be too technical so that members of the public aren't frightened off by big words, it needs to come across as professional. I ended up doing most of the content myself but they do offer that service if I need it.

They also helped us with PPC. They gave us options on how much to spend and the respective return. They helped me understand what the return would be given how much I spend each week. They gave me a graph of examples showing the more I spend, the more clicks I would get. We reached a happy medium between my budget and an effective pay-per-click campaign.

How did you come to work with Novi.Digital?

When SEO started around 2005-2006, I contacted a bigger company that I found on the internet. Aaron Crewe, who is now the MD of Novi.Digital, was working for them. He was actually the accounts manager who I dealt with. When he left the company, I got on with Aaron. I thought he was both professional and did his job. When he left the company, I searched for him and found out that he had his own company. That's how I got in touch with Novi.Digital. It was the personal connection more than anything else.

How much have you invested with them?

We spend $1,500 with them per year.

What is the status of this engagement?

We started working with them in June of 2013. That's when they changed their name to Novi.Digital. Before that, it was SEO 24/7. I've been with Aaron Crewe since 2006, but I've been with Novi.Digital when they changed their name since 2013.

What evidence can you share that demonstrates the impact of the engagement?

I ask all my new clients where they've heard of me, and I would say that 90% of my new clients found me after searching on Google. We're based in Brighton on the south coast of the UK, and if someone searches 'tree surgery Brighton' or 'tree surgeons Brighton', which are two of my main search terms, I would come up on Google and that's how they found me.

This was a result of Novi.Digital SEO approach. We don't closely follow the other analytics they send us. To be honest, I do get a lot of analytics through email, and I don't have the time to go through them.

All that I know is that I'm running my own business, I answer all the calls, and the majority of my work comes from a Google search. Novi.Digital is heavily involved in that, which is why I continue to use them.

How did Novi.Digital perform from a project management standpoint?

They've always appointed a project manager for me. There's always one point of contact who I can email if I have any questions, or if I have any improvements to the website or pitches to upload. They're always available via phone or email. Overall, the communication has been good, and they always get back to me within an hour of being contacted.

What did you find most impressive about them?

They have a good personal touch. I haven't worked with any other SEO companies because I've been with them since SEO first came out. 

I liked Novi.Digital's personal approach. You got a name, a number, and an email to contact. It's the same person every time. Aaron has talked to all the people that deal with me; they've talked them through my company. They know what I'm about and understand what my company does.

Are there any areas they could improve?

They subcontracted out the content writing to a content writing company, who I don't think I would want to use for my website. The content sounds a bit cheesy and unprofessional. However, I've brought this to their attention, so I don't think they would use them for my website again.

Introduce your business and what you do there.

I’m a co-founder of TeamworkIQ, an online service for businesses that provides workflow, task, and project automation. We turn emails and documents into automated checklists to streamline project and process management.

What challenge were you trying to address with novi.digital?

Our challenge was two-fold: we wanted to validate some potential marketing strategies, and we also wanted to test and launch our product.

What was the scope of their involvement?

novi.digital ran a campaign that helped us identify a variety of terms that our target market would use to locate a product like ours. They quantified that collection and found that the top 10% of keywords were meeting the customer acquisition targets.

They also set up Google Analytics and helped with SEO and creating a framework for the site, such as landing pages, that worked in concert with our advertising but also worked off of organic search terms. The site is constantly evolving in terms of content as well as strategy, and novi is producing blog posts that we want to syndicate into social media.

What is the team dynamic?

We mainly communicated with our project manager.

How did you come to work with novi.digital?

A member on our board of advisers recommended novi. Before we even hired them, novi helped us adjust our original business plan, and we appreciated their data-driven approach and focus on results, so we hired them.

How much have you invested with them?

We spend under $1,000 a month on general management, and they charge a percentage of our ad campaigns when they help on them.

What is the status of this engagement?

We partnered last October, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Some of the terms they identified perform at 4%–6%, where industry average is normally 1%–2%. They found ways to get the traction we wanted, like click through rates and sign-up conversion.

Plus, they achieved those numbers at a fraction of the average cost by focusing on a combination of keywords instead of just individual ones. For example, they found “checklists for sales teams” was more relevant to our product than just “checklists,” and it also cost about a tenth of the price, which was a fantastic discovery. novi’s strategy achieved volume at a lower than average cost.

How did novi.digital perform from a project management standpoint?

The project manager knew us and our needs well, and she was always prepared to analyze and advise. She wasn’t just facilitating a process but understood the data and economics of our campaign. We have a weekly meeting with her, and she’ll bring in specialists whenever needed.

What did you find most impressive about them?

Their ability to make informed decisions based on data is absolutely vital to our success. Before we hired them, we had a few different keyword ideas, but their research revealed that the market wasn’t thinking like we were. novi helped us see those trends in the data and made positive recommendations that steered us in the right direction.

Their business is set up so that their success is aligned with our success. They make more profit when we do, so it really feels like they want what’s best for us. Bigger agencies can’t give the same amount of focused attention as novi, and it makes me confident that they know what we need to succeed.

Are there any areas they could improve?

Our project manager left in the middle, but that’s not really novi’s fault.

Introduce your business and what you do there.

Nexus Drinks Systems distributes various drink machines UK-wide, particularly single-serve options such as Flavia. My name is David Thompson, and I am the managing director. The company has 10 employees, and we’re based in Rochdale, near Manchester.

What challenge were you trying to address with novi.digital?

The biggest challenge in the UK, when trying to work with a specialist SEO company, be it pay-per-click and/or organic search, is that the market is full of dishonest people. We needed to find someone that was honest, and also someone we could work with. We achieved this with novi.digital.

What was the scope of their involvement?

I told novi.digital what I wanted in terms of which brand needed to be prioritized. I shared the simple observation that, unless we’re on page one, we might as well set fire to our money.

In the context of the business, the challenge was to maximize sales from PPC [pay-per-click] while minimizing cost. Secondly, while doing this, we wanted to get our organic placement higher. This was done in part by sharing the information with Google, because unless it’s being told not to look for certain coffee machine brands, it will look for every brand, then charge us without letting us know. This was taken care of from the beginning, and it has saved me thousands of pounds.

I asked them to use their knowledge in order to refine the keyword lists we had, eliminating phrases which were either a waste of time or not cost-effective, while maintaining the level of inquiries. The work is essentially done on our shop window, although we also have an e-commerce site. The objective is to sell B2B, so we want people looking for a coffee machine to find us and contact us by either email or phone to start the sales process.

They’ve had pages on the site added and removed, and have also made updates on products on a regular basis. I am able to leave this work for novi.digital to manage and do.

What is the team dynamic?

We communicate via email and phone. It’s not too much, but it’s frequent enough to reassure me that the work is being done. I have an account manager, and occasionally speak to Aaron, novi.digital’s managing director.

How did you come to work with novi.digital?

I found them by accident 4 years ago, when we’d decided to start an e-commerce site for coffee-machine drinks called CheapCoffeeSupplies.com. I had to find a company which could build the website since I knew nothing about it, and ended up with a Magento developer in Lancaster, where novi.digital is based. During a meeting, I asked them if they knew anyone who could handle SEO, and they referred me to Aaron. I had a meeting with him and started the engagement on a trial basis. It was successful.

How much have you invested with them?

Excluding the PPC cost, novi.digital’s fee is around $33,000 per year.

What is the status of this engagement?

We started working with novi.digital in February 2014, and the relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

I first started using PPC more than 10 years ago, and, at that time, I was spending $200,000 per annum. The number of sales recovered that cost, but everyone is using Google now and wants to be at the top position, so it’s a lot harder. Currently, I don’t spend even half of that amount, but, based on my knowledge of the market, still get my fair share of what it is up for grabs.

We have reduced costs, but I cannot know if we’ve improved traffic as a result of novi.digital’s work since it’s a matter of what’s available at any time in the market. It's also affected by the economy and number of competitors spending more money. The question is whether novi.digital is doing the best job with the money being spent, and they probably are.

They have been able to get us on the first page of results for our keywords. We were more successful with the e-commerce site since we can use Google Shop there, and list pictures and prices of what we’re selling, whereas trying to attract traffic through a shop window is more difficult.

How did novi.digital perform from a project management standpoint?

They’ve constantly delivered new blog content for the organic work, but I have had to remind them to actually do what they promised during meetings.

What did you find most impressive about them?

I appreciated their honesty. We are working in a market filled with a lot of dishonesty, and I get a phone call each week from people promising to get me better Google rankings. There is always call-center noise in the background from 100 other people typically calling small businesses, getting them to pay money for something which isn’t going to happen. Various people come and go, but novi.digital has been constant for years. They’re honest, professional, and do what they say they will. I can’t say they’re the best ever, since I can’t compare their performance to others. I just have to trust them, which is why the honesty factor is important.

Are there any areas they could improve?

They have presented lists of what they would do, and then not followed through. As an example, we had to measure the number of people making direct inquiries since that would be hard for novi.digital to pick up. I asked for a spreadsheet detailing the information we had to provide for this task, but they never sent it. It’s a weakness they need to be aware of—managing all the details and follow-up points from meetings.

Introduce your business and what you do there.

Security Direct Products supplies and installs roller shutters, security doors, and security grills nationwide. I’m the managing director.

What challenge were you trying to address with Novi.digital?

We used to have a company that focused on PPC, one that focused on social media, and another one that did SEO. We wanted one company to manage all of those initiatives. 

What was the scope of their involvement?

On the PPC side, they reviewed what we were currently doing and came up with a new strategy. We started focusing on certain areas of the country more than others. We reviewed all the keywords that were being used. We also spoke to them about customers using the website. We do a lot of the website internally and have our own terminology. It was good to have them look at it to see how things flow and what information we had. They spent some time altering the site from a user’s point of view including colors, logos, contact details, etc.

Our previous SEO agency was focused more on blogs, content writing, etc. We were spending too much on content writing and nothing else. Novi does some content writing, but their main strategy is on the technical side. They do site audits and check the blogs on our website.

They just started a new keyword list. We’ve had big digital agencies managing our PPC before who had thousands of keywords. We’ve also had small agencies managing it who have been more generic with only a few hundred keywords. They reviewed it all and monitor conversions closely. They’re on top of everything a lot more. The problem with large digital agencies is you’re just a number. You have an account manager and their software turns everything out. Novi has their own systems. They use some automation, which is necessary, but they have a personal touch as well.

How did you come to work with Novi.digital?

We went to one of our suppliers’ marketing days, and the marketing representative there was Novi’s digital partner. We were looking for a new agency at the time. We asked if she knew anyone, and she told us about Aaron [Managing Director, novi.digital]. We met with him and he showed us what he’d done for previous clients. I liked how positive he was. They’re not too big or small. I’m a bit reluctant about the big agencies. We got along really well, and that’s why we went with them. We started doing PPC to start with and added SEO later.

How much have you invested with them?

We spend $2,160 per month.

What is the status of this engagement?

We started working together in February 2017 and the collaboration is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in the quantity and quality of inquiries, which is how I judge their performance. Things are getting tweaked all the time. We might be converting slightly more. We did a lot of our social media and other marketing ourselves before we hired Novi. They know what my budget is and how to get the best conversion. I get an update every month from them.

How did Novi.digital perform from a project management standpoint?

We communicate as needed. They’re in touch if they have any issues or questions. We have meetings every four months. They communicate well. They also communicate with our web developer if there’s anything technical with the website. I can’t deal with all the reports on a monthly basis. I’d rather speak to them monthly and spend five or ten minutes going through things.

What did you find most impressive about them?

They have the efficiency of bigger agencies. They know what they’re doing and have people that specialize in certain areas. There is also a personal touch because they’re not too big. With the big digital agencies, you don’t know what they actually do for you. You just keep paying them every month huge amounts of money. With Novi, they’re a small team but are on top of things. We can actually speak to the person taking care of a specific service. With big agencies, you speak to one account manager and get nowhere.

Are there any areas they could improve?

Not really. They do what I ask them to do. We work quite well together. If we need any changes, they do them right away. We work well with the web developer.

Introduce your business and what you do there.

I’m the managing director at RB Health & Safety Solutions, a health and safety company specializing in training and consultancy services. 

What challenge were you trying to address with novi.digital?

We needed help increasing our market share in the theater and entertainment industry. 

What was the scope of their involvement?

novi.digital has implemented general SEO improvements on our website to target our key audience. They’re also running our PPC campaigns on Google Ads, helping us budget and plan our efforts. 

Initially, we gave them keywords that we were targeting, and they conducted keyword research. After that, they improved our website structure and wrote blog posts. Their team helped us understand what content we should use when creating new pages.

What is the team composition?

We’re working with Aaron (Managing Director), an account manager, and 2–3 content writers. 

How did you come to work with novi.digital?

I found them through a Google search, and I saw that they were highly rated. I liked the approach they took and their honesty.   

How much have you invested with them?

We’ve spent more than £50,000 (approximately $68,000 USD). 

What is the status of this engagement?

We’ve started working together in October 2016, and our relationship is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

We’ve significantly increased website traffic and inquiries since working with novi.digital. 

How did novi.digital perform from a project management standpoint?

novi.digital is good at project management. They always follow their deadlines, and if there are delays, it’s usually because they’re waiting for information from us. They send us monthly reports about their performance, and we have a monthly meeting with their account manager.

Generally, it’s easy to deal with their senior management. Like us, they have a small team, and I can speak to their managing director whenever I have a question. Their account manager is always chasing us for meetings, which works for us because we have a busy schedule. 

What did you find most impressive about them?

novi.digital’s knowledge and expertise in SEO are impressive. In addition, they’ve spent a lot of time trying to understand our business instead of using an off-the-shelf campaign.   

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Explain your business to them, and ensure they’re targeting the right areas. Have regular communication with their team, and monitor the results of their campaigns. 

Introduce your business and what you do there. 

I'm a brand manager for Chomp Casino’s 12 online casinos throughout the UK, Europe, and elsewhere.

What challenge were you trying to address with novi.digital? 

My goal is to get as many players into the casino as cheaply as possible. We already had two marketing channels operating, but I was looking to add a third.

What was the scope of their involvement? 

For the brands assigned to novi.digital, they’re in charge of all player acquisition efforts. That’s the main metric within the casino sector. They're leading SEO efforts on an ongoing basis. We considered the first year of the engagement to be a test, as we didn't want to turn everything over to them right away.

We've been so pleased with their performance that we're about to start using them for social media as well. They've done a couple of presentations for us on their plans. They're going to continue doing SEO and expand it to include PPC in order to generate organic traffic. 

What is the team composition? 

I only talk to two people. Rory (PPC Team Lead, novi.digital) is our account manager and primary point of contact. I deal with Aaron (Managing Director, novi.digital) for high-level conversations. 

How did you come to work with novi.digital? 

I was looking for potential new companies. My thought process was to see which SEO companies were at the top of the page in search results. novi.digital was the second result on the page. I called them and I was very impressed with their team.

How much have you invested with them?

To date, we've given them a marketing budget of around £20,000–£30,000 per month (approximately $25,000–$38,000 USD). They’ll have a much bigger budget going forward. 

What is the status of this engagement? 

Work started in late 2017 and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

novi.digital delivers fantastic results. They consistently have the lowest cost per acquisition (CPA) per player. I'm pretty impressed. Our key metrics are CPA and amount of deposits from each player. For every £1.00 we spend in a month, our target is to get back at least £2.50 in deposits. That means we’d pay off the marketing spend in the first month, and any additional player spend is profit. novi.digital consistently hits that line. We’re expanding the relationship because they did such a great job in the first year.

How did novi.digital perform from a project management standpoint? 

The process is very easy with one account manager. Rory is absolutely fantastic. We know who to go to if we need anything. Everyone I've ever spoke to there is so genial. They're always available for a chat if I ever have a problem.

What did you find most impressive about them?

novi.digital is a pleasure to work with, and I don't say that about many companies. I love working with them and I hope that we'll work together for a long time. I know that they will spend our marketing budget wisely, which is absolutely essential. 

Are there any areas they could improve? 

Not really. We had a small issue with how they sent out invoices. It was difficult for our account team to keep up. We let novi.digital know and they quickly changed the process. Now it's all working smoothly. 

Do you have any advice for potential customers? 

Trust what they say. Give them what they ask for. Do that, and they'll do a good job for you.