novi.digital

BACKGROUND

Please describe your company and your position there.

Head of eCommerce at Ruxley Manor. A Destination Garden Centre in South East London/North West Kent.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire novi.digital, and what were your goals?

We had just started offering a national delivery service, and wanted help in expanding our geographical market outside of our immediate local area.

SOLUTION

How did you select this vendor and what were the deciding factors?

Novi are a B Corp, something that I favour. Their awards and testimonials encouraged me to make contact, then the preparation they had undertaken for the call convinced me.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Novi were tasked with improving our organic search rankings as well as owning the strategy and application of our Google Ads Shopping PPC. The brief was fairly loose, but Novi jumped in straight away tweaking and optimising the internal structuring of the website internal linking, creating content etc. This was then amended and improved upon with regular catch ups. With PPC, the Novi team really came into their own and set everything up from scratch, driving more local traffic and new national traffic and conversions to the website.

How many people from the vendor's team worked with you, and what were their positions?

I worked closely with the MD, our dedicated Account Manager and members of the PPC and SEO delivery teams.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw very close to a percantage increase in conversion rate after some suggested tweaks were made. New user acquisition from PPC, and direct sales from PPC Shopping increased exponentially throughout the 2nd quarter. SERP position was improved across several key unbranded keywords.

Describe their project management style, including communication tools and timeliness.

Novi were very responsive and always on top of any disruption with the website as well as the PPC & SEO management. It was easy to get hold of someone if I needed them and regular calls were put in place straight away to ensure a regular line of communication.

What did you find most impressive or unique about this company?

As part of B Corp the ethos and running of the business already appealed to me. I would also receive emails out of office hours with ideas, tips or updates for performance improvements. They were constantly working! They were very patient with us and happy to go at a slower pace.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I work as a Digital Content Manager in the Marketing team at Siemens Financial Services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire novi.digital, and what were your goals?

We wanted to expand the visibility and performance of our website, to drive more traffic to the site and make it more of a lead generation tool.

SOLUTION

How did you select this vendor and what were the deciding factors?

Novi instantly felt like the perfect SEO partner. Their SEO knowledge far outweighed the other agencies we were considering, and their personable nature made them feel like the kind of people we'd like to work with.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Creating a new content page plan, extension and optimisation of existing pages, backlinking, keywords analysis and improvements, share of voice analysis, domain authority improvements, general SEO health check, implementing additional tracking to measure conversions.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned an account manager, Mike, and he is usually accompanied a few others in the team as resource is brought in to fit the structure of our weekly calls as appropriate. The company MD, Aaron, also checks in regularly and acts as a second advisory for any SEO queries we have.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with Novi Digital, in less than a year we've achieved a 39% increase in organic traffic and a 198% increase in our share of voice amongst our key competitors.

Describe their project management style, including communication tools and timeliness.

Novi are very thorough with meeting agendas before our weekly calls and summarising the actions after the meeting. They've developed Google docs spreadsheets and a Trello board to help manage projects and upcoming actions. We've really appreciated their flexibility in adapting to our needs as the client.

What did you find most impressive or unique about this company?

Their in-depth knowledge of SEO and how they relay that to us in a way that we can make sense of is second to none. Mike is very approachable and accommodating, and is always on the lookout for the next SEO trend or insight. Aaron has his finger on the pulse and has brought in new tools to support the future direction of SEO. Novi takes our pain points away and turns things around quickly. always will to make adjustments to suit our needs and our stakeholders. It's a pleasure working with them.

Are there any areas for improvement or something they could have done differently?

The occasional report has been delivered slightly later than intended.

BACKGROUND

Please describe your company and your position there.

I am the Head of Digital Marketing for Musicteachers.co.uk. MusicTeachers.co.uk is a nationwide music school where the lessons take place in your home, the teachers home studio, or in our online classroom. We take the hassle and stress out of finding the perfect music teacher. All our teachers have been fully vetted. We only work with professional, high-quality teachers who have the highest level of background check (enhanced DBS) in place.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire novi.digital, and what were your goals?

We acquired a new website with much better rankings than our previous website and hired Novi Digital for their knowledge about SEO during a Website Migration. The goal was to maximize converting traffic during the migration and increase our SEO performance with +500%.

SOLUTION

How did you select this vendor and what were the deciding factors?

Novi Digital has been the SEO consultant for Musicteachers.co.uk prior to our acquisition, meaning that they had crucial experience and knowledge within both the old website architecture and the market.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Novi has helped us with gaining an understanding of the old site architecture and planned the entire migration with us very carefully. During the merge, Novi was a very close point of contact and an active decision-maker for the strategy of the migration. Thanks to Novi we were able to successfully merge the two website and achieved our goals with this project.

How many people from the vendor's team worked with you, and what were their positions?

They assigned one project manager and one SEO specialist, their CEO has been active in many discussions. We felt very secure and at ease with their efforts, knowledge and skill sets.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since the successful website migration, we measured a +500% growth in traffic and +800% growth in user signups.

Describe their project management style, including communication tools and timeliness.

Novi has been a very close collaborator, they have been very hands-on, and it always seemed like they give 110%. Communication was great and everything was delivered on time. No problems at all.

What did you find most impressive or unique about this company?

Their level of professionalism, and their eagerness to succeed. I was amazed by the in-depth knowledge of the entire team. It was also a pleasure to work with them, as they are very lovely and genuine people.

Are there any areas for improvement or something they could have done differently?

Not in my experience, so I really doubt they could have done a much better job.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager at a small language service provider. We offer translation and localisation services in over 140 languages.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire novi.digital, and what were your goals?

We were keen to increase the number of inbound leads coming to our website and so we needed help to increase quality traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

I'm afraid I wasn't part of this process so I'm unsure. Clearly, our company was impressed upon first impressions with Novi Digital. I would imagine that experience and cost would have been factors when deciding.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Novi put together a strategy for 2022 and together we have been delivering on this strategy. We have been optimising existing content, improving user experience on the site to increase domain authority and working on backlinking.

How many people from the vendor's team worked with you, and what were their positions?

Will has been working with me since January and his position is Digital Marketing Consultant.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with Will, we have had some good results. Here is the positive growth we have had comparing Q1 2022 with Q4 in 2021. Organic search traffic +28% (+532) Direct search traffic +9% (+111) Referral traffic +27% (+19) Lead form completion +77% (+23)

Describe their project management style, including communication tools and timeliness.

Will is incredibly warm and easy to talk to. He's a very upbeat person and we usually can't finish a call without having had a laugh together. He is also incredibly passionate about what he does and will always go above and beyond to help you. He is a good communicator and always keeps you up-to-date on what is happening with a project, you never have to chase. He comes back to you on any questions in a timely manner and knows his stuff. I've been incredibly impressed by Will.

What did you find most impressive or unique about this company?

Their efforts to turn things around when we weren't happy with how things were going last year. They took my concerns seriously and carried out actions to ensure that things improved.

Are there any areas for improvement or something they could have done differently?

Their monthly report isn't any use, but I understand they are looking to improve this. I also think their copywriters need to get to grips with a company's tone of voice before they start writing content. We have really struggled with the copywriting because it's often 'off brand' and always have to re-write it.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director at RB Health & Safety Solutions, a health and safety company specializing in training and consultancy services. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with novi.digital?

We needed help increasing our market share in the theater and entertainment industry. 

SOLUTION

What was the scope of their involvement?

novi.digital has implemented general SEO improvements on our website to target our key audience. They’re also running our PPC campaigns on Google Ads, helping us budget and plan our efforts. 

Initially, we gave them keywords that we were targeting, and they conducted keyword research. After that, they improved our website structure and wrote blog posts. Their team helped us understand what content we should use when creating new pages.

What is the team composition?

We’re working with Aaron (Managing Director), an account manager, and 2–3 content writers. 

How did you come to work with novi.digital?

I found them through a Google search, and I saw that they were highly rated. I liked the approach they took and their honesty.   

How much have you invested with them?

We’ve spent more than £50,000 (approximately $68,000 USD). 

What is the status of this engagement?

We’ve started working together in October 2016, and our relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve significantly increased website traffic and inquiries since working with novi.digital. 

How did novi.digital perform from a project management standpoint?

novi.digital is good at project management. They always follow their deadlines, and if there are delays, it’s usually because they’re waiting for information from us. They send us monthly reports about their performance, and we have a monthly meeting with their account manager.

Generally, it’s easy to deal with their senior management. Like us, they have a small team, and I can speak to their managing director whenever I have a question. Their account manager is always chasing us for meetings, which works for us because we have a busy schedule. 

What did you find most impressive about them?

novi.digital’s knowledge and expertise in SEO are impressive. In addition, they’ve spent a lot of time trying to understand our business instead of using an off-the-shelf campaign.   

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Explain your business to them, and ensure they’re targeting the right areas. Have regular communication with their team, and monitor the results of their campaigns. 

BACKGROUND

Introduce your business and what you do there.

I’m the head of a company owned by a large charity that develops software for children aged 5–16 with special education needs, especially dyslexia and dyscalculia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with novi.digital?

We were trying to address a new market area of the US and also needed help with PPC management, social media, and marketing strategies.

SOLUTION

What was the scope of their involvement?

novi.digital initially helped us with the content and display, researching our work sector, building all the campaigns, and setting up analytical tools. Their team manages our PPC and helps us with Google Analytics, Facebook and LinkedIn advertising, and programmatic marketing. 

What is the team composition?

I’ve met the director and have worked with Ethan (Senior Operations Manager) as well as with a campaign manager. I’ve also kept in contact with three other main employees. 

How did you come to work with novi.digital?

We attended a marketing training session that they had locally. Our organization was looking for a new provider to challenge the one we had in place. We reached out to novi.digital for a quote and decided to go with them because we liked the offer they gave us. 

How much have you invested with them?

We have spent around £20,000 (approximately $28,000 USD). 

What is the status of this engagement?

Our engagement started in January 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We mainly measure the success of their efforts by checking our ROI and cost per conversion rates (CPC). Thanks to novi.digital, we’ve had the most successful campaigns, and their reporting and customer service have been excellent as well.

They deliver quality work and handle any changes or updates that need to be made quickly and professionally. The directors and the higher-ups are involved every day and keep in touch with all the team. Their full-service marketing efforts give us a lot of confidence in what we’re doing.

How did novi.digital perform from a project management standpoint?

Overall, their project management has been fantastic. Since setting up, we’ve had monthly and sometimes weekly meetings to make our digital efforts more solid and flexible, and update them with new information that we find from different sources. We communicate through phone calls, emails, Microsoft Teams, Zoom meetings, and other means of communication. 

What did you find most impressive about them?

The staff is responsive and comes back with solutions quickly. We are in a very flexible market where we need to be reactive, so the fact that they are able to deliver results swiftly without diminishing quality is very good. 

Are there any areas they could improve?

There isn’t anything for them to improve, and we’re happy with what they’re doing. They've dealt with all of the small issues we've had in a professional manner. 

Do you have any advice for potential customers?

Communicate and tell them everything. The more information you give them, the more they can help you achieve your objectives.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for an automotive retailer.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with novi.digital?

We were looking for a new agency to take on our PPC management.

SOLUTION

What was the scope of their involvement?

novi.digital manages our PPC campaigns and activities, including Google Display.

They act as an extension of our marketing team, and they’re involved in early planning stages of projects. They give input and suggestions for activities on digital channels, such as social and direct marketing.

What is the team composition?

We usually work with a senior operations manager and two digital marketing consultants.

How did you come to work with novi.digital?

I researched several companies. I had heard of this team from people in the area who had worked with them. I reached out to discuss the project and to see what they felt they could do for us. After speaking, we decided to give them the contract.

How much have you invested with them?

We’ve spent £20,000 per year (approximately $28,000).

What is the status of this engagement?

We began working together in June 2019, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We give them a target to work towards in terms of cost per conversion. We track the leads and inquiries, working out the cost per sale based on the leads generated by the PPC campaigns. We’ve seen an increase in monthly clicks by 173% year on year, as well as reduced average cost per click by 50% and reduced cost per conversion by 21% YoY.

How did novi.digital perform from a project management standpoint?

They do an excellent job regarding communication and updates. They always provide feedback and advice from research done during a project. We communicate via Microsoft Teams, Zoom, phone, and email. We have weekly and monthly meetings, as well as several ongoing conversations. They also send reports in PDF format.

What did you find most impressive about them?

I like the analytic approach they take in measuring the performance around target cost per conversion and quality of inquiries. They provide feedback on the things that are important to us much better than other vendors we’ve worked with.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Organize a meeting or call with them. Be transparent in terms of your business objectives and see what they can provide to support that.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director for Arena Events Services Plc. I am responsible for the sales delivery of our 7 managed ice rink attractions accross the UK as well as our structures and seating marketing and PR activity. We design and deliver temporary architecture with a permanent feel to the events industry as well as the archaeological, construction and medical industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire novi.digital, and what were your goals?

Novi have supported us in the delivery of the revenue targets for managed ice. Managing our PPC and SEO activity culminating in strong page rankings and conversion to bookings.

SOLUTION

How did you select novi.digital and what were the deciding factors?

Novi follow a robust on-boarding process, they really get to know the brand and the organisation. Their consultancy and KPI reporting ensures transparency and results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

A robust project process is fulfilled from on-boarding - getting to know us and our brand - through to weekly status updates and finally full delivery of a post implementation review along with recommendations for next campaign/learnings.

How many people from the vendor's team worked with you, and what were their positions?

Project Director and an SEO and PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Improved search ranking and very competitive marketing cost per acquisition delivered through successful conversion rates.

Describe their project management style, including communication tools and timelines.

Weekly meetings, SEO checklist, workshops - a variety of channels and tools to support and communicate as often as we wish to.

What did you find most impressive or unique about this company?

They have clear knowledge and expertise as well as a willingness to share and succeed. They are always available.

Are there any areas for improvement or something they could have done differently?

Not really that I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of Summergrove Hall, a hotel and conference center.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with novi.digital?

We wanted to expand our reach to a new audience and were looking to improve our marketing.

SOLUTION

What was the scope of their involvement?

They examined our website and streamlined it to make it SEO-friendly. They strategized keyword placement and heightened our website’s sensitivity to Google algorithms. They advised us on PPC initiatives and consulted with us on how to maximize our search rankings.

What is the team composition?

We worked predominantly with Mike (Digital Marketing Manager), who served as our project manager.

How did you come to work with novi.digital?

We received an outbound marketing email from them. We looked over their services and pricing, and scheduled a meeting to discuss our options. Upon chatting with them at their offices, they seemed very promising, particularly in terms of the value they offer for the money. We were also pleased with how they were local to us.

How much have you invested with them?

We’ve spent around $14,000.

What is the status of this engagement?

The engagement began in January 2020 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen a huge, quantifiable improvement in web traffic and online bookings. We’ve been an awful lot busier, and our occupancy levels have increased considerably.

How did novi.digital perform from a project management standpoint?

They were very good about frequently following up with us. They regularly update us, and they’ve also asked us to update them so that they can incorporate any new developments into their action plan. I’ve appreciated that two-way communication model.

What did you find most impressive about them?

They simplify everything for us by refraining from using jargon that we wouldn’t understand. Instead, they explain their processes in a way that allows us to get our heads around what they’re actually planning to do. They don’t make it too technical for us, which we’ve been very grateful for.

Are there any areas they could improve?

No, I don’t think so. It’s been very good from the start.

Do you have any advice for potential customers?

Tell them what it is you need. Identify where you need their help, and ask for their advice. That’s what we did, and they were very good at addressing our needs.

BACKGROUND

Please describe your company and your position there.

Cubbies Ltd makes personalised teddies for any occasion. I am the MD

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire novi.digital?

Needed help in increasing our conversion rate which was less than 1% We have used Google PPC and Google Shopping and Facebook ads in the past with no success.

What were your goals for this project?

Increase conversion rate to 3% and have a cost per conversion below £12

SOLUTION

How did you select this vendor?

Referral from a business colleague

Describe the scope of their work in detail.

Review Product title and images Access website and customer user experience Research competitors and search terms Assess bidding structure to be affordable

What was the team composition?

I worked closely with Mike and also the MD, Aaron who gave his insight on strategy to increase brand awareness and conversion.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Sales from April to June are up 300%. - this is down to a new website customiser I worked on but also Google Shopping performance which has a conversion rate over 4%

How effective was the workflow between your team and theirs?

In the first three months I was on the higher tarif and got regular input/feedback. After a lot of the legwork had been done I reduced down to the basic review package with an additional One Hour consultancy. This is now working well.

What did you find most impressive about this company?

Their knowledge of the area is impressive - understanding bidding and introducing me to Smart Shopping vs Google Shopping. Smart Shopping was much more cost effective - 75% lower cost per conversion.

Are there any areas for improvement?

Novi closed fro two weeks at Christmas when I was on the highest tariff for service, but i was still charged for the full month. It would have been nice to have a holiday, too.