What was the scope of their involvement?
We initially approached novi.digital to have them lead a PPC campaign for us. Aaron (Managing Director, novi.digital) performed a full audit of our site to analyze how users interact with it and figure out how to make our content more approachable. As a result, we realized expanding our engagement with novi.digital would be in our best interest.
In addition to PPC services, they provide SEO, web hosting, and manage our digital marketing strategy. This includes prioritizing content revisions of web pages and creating blog posts. We’d previously used a simple template to format each page, but they informed us that repetition will negatively affect our Google PageRank. They helped us design unique web pages with engaging content to boost our SEO numbers. To advance that effort, they researched and compiled a list of relevant keywords to include within our content.
An example of their problem-solving ability and creativity is how well they revamped our menu structure. Initially, we put everything we thought would be relevant to the menu and it looked cluttered. They suggested a flowing menu structure that gradually increases in content with each step of user engagement. The menu is on every page of the site, so we’re happy they took the time to implement an enticing design.
What is the team composition?
We primarily interact with Aaron and an account manager.
How did you come to work with novi.digital?
They’re located relatively close to us, so a word-of-mouth element contributed to us hiring them. However, their reputation precedes them. They were frequently recommended to us by other industry professionals.
How much have you invested with them?
Each month, we spend £12,000 (approximately $15,000 USD) for SEO and £6,000 (approximately $7,600 USD) for PPC.
What is the status of this engagement?
We started working together in 2017 and the engagement is ongoing.